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The B2B Marketer’s Guide to Landing Page Optimization

Marketing Insider Group

You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already have. Simple landing pages are best to draw attention to your CTA.

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(Guide) How to Choose & Customize a Landing Page Template

Unbounce

Let’s say you’re the owner of a boutique soap store and you’re taking your business online. You’ve already got a simple website, but you wanna run promotions to really lather up some business. Then you start planning the landing page where you’ll send your campaign traffic. Where’re the soap landing pages?”

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Hosted Landing Pages vs. Embedded Forms

The Point

A client asks: “Should we be hosting our campaign landing pages in Marketo? As a matter of best practice, at our agency , we always recommend that clients host campaign landing pages on their marketing automation platform (MAP), but the advantages gained by going that route vary between systems, so the pros and cons differ also.

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Typography 101: How to Choose the Right Landing Page Fonts

Unbounce

Then you send those deets over to your designer, and they come back with this business card : You’d cringe a little, right? This principle applies to any marketing asset, including your landing page. Consider this guide your crash course in the world of typography and how to use it best on your landing pages.

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How to Use Your Landing Page to Increase Brand Awareness

Unbounce

As you push to get people talking about your brand, an awareness-focused landing page will help you reach your goal. Let’s learn more about brand awareness and four ways to boost it with your landing page. 4 Ways to Optimize Your Landing Page for Brand Awareness. Thinking of building a brand awareness page?

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How to Build a Compelling Landing Page for Your Startup (with Examples)

Unbounce

So, you’ve started a business. We’ll help you tackle one piece of the branding puzzle with advice on building a startup landing page. These pages can be a key part of your online brand and digital strategy if you build them with meaning. What Should Your Startup Landing Page Accomplish? Kudos and congrats !

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10 Best WordPress Landing Page Plugins to Boost Sales

Optinmonster

Are you looking for the best WordPress landing page plugins to boost sales and conversions on your website? A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more.