frequency 
The Point
FEBRUARY 27, 2018
Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. The penalties for non-compliance with GDPR can be severe. Let Visitors Opt-Out of Cookie Tracking.
Webbiquity
SEPTEMBER 27, 2019
But, according to Marketo , 41 characters or 7 words is the best length for email subject line in 2019. Image credit: Marketo. They have also provided the phone number, hours of business, and the hashtag to find them on social media. Pay close attention to the subject line length and wording. Image credit: United by Blue.
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The Mx Group
MAY 5, 2017
At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. Take frequency: If your industry has a three-year buy cycle, spread your touches out instead of emailing four times a week. Where was I, you ask?
SmartBug Media
AUGUST 4, 2023
Every business, regardless of size or industry, understands one thing: Keeping customers happy is a key factor of success. This is especially true for software-as-a-service (SaaS) businesses, in which customer happiness directly influences the ability to minimize churn, drive recurring revenue, and achieve sustainable growth.
Only B2B
FEBRUARY 28, 2024
In the fiercely competitive B2B sales landscape, where businesses are vying to paint in lime green, standing out can be daunting. frequency of website visits, type of content downloaded), you can prioritize your outreach. Seamless integration: Integrates with popular marketing automation platforms like Salesforce and Marketo.
Contently
AUGUST 15, 2017
As a result, if business is going well, both sides may be content with the status quo instead of pushing to re-evaluate and improve. Integrating events into marketing automation platforms like Marketo is also becoming more common. That process leads to a lot of informality. Take Content Marketing World.
BenchmarkONE
SEPTEMBER 27, 2018
They’ll help you identify which workflows are best for automation, which tools to use, and how to apply marketing AI to get the best possible results for your business. Post frequency: 3-5 times a week. Post frequency: 2-5 times per month. Post frequency: 3-5 times per week. Post frequency: 3-5 times per week.
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