Martech

OCTOBER 23, 2023

In their research, they investigate ways that businesses and customer behaviors are evolving. The knowledge they share covers what businesses can do to transform and how marketers can rise to the challenge and discover new value — now and in the future. Maribel has worked for Motorola, International Data Corp.,

Digital Transformation 126

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 126

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. We have some research to indicate that’s true, and that the statement’s directionally correct. So it’s not in their best interest to work on leads that aren’t going to close this quarter. I’ll do more with that.”

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

Contently

FEBRUARY 23, 2018

There’s a line in Forrester’s latest report on content marketing platforms, or CMPs for short, that I love. ” Being a top choice for B2B marketers is the result of all our employees’ hard work and what we believe is a unique, strategic approach to the content space.

Forrester 107

Forrester Marketing Report Work Management B2B Marketing 107

Martech

SEPTEMBER 11, 2023

“The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanilha, VP, principal analyst at Forrester at The MarTech Conference.

Lead Ranking 142

Lead Ranking Forrester Lead Scoring Cross-Selling 142

Vision Edge Marketing

OCTOBER 10, 2023

They orchestrate the harmony between people, technology, and business results and driving revenue, improving profit margins, and increasing employee productivity. The impact of process mapping on operational excellence and business performance is supported by robust data and research. But here’s the rub. Too time-consuming.

Process 229

Process Optimization Work Management Marketing Management 229

Conductor

SEPTEMBER 9, 2020

Once again, Conductor has the highest score in current offering in The Forrester Wave TM : Search Engine Optimization (SEO) Platforms, Q3 2020. Can you do on-demand research on keywords, topics, audience sentiment, demographic insights, competitive research, and more all in one spot? Flexible strategic services.

Forrester 59

Forrester SEO Best Practices Marketing Proposals 59

Brandpoint

JUNE 18, 2020

As the business world continues to work its way through the effects of the coronavirus, savvy financial services providers are switching up their marketing strategies to reflect new priorities. Others may be adopted permanently as the business world adjusts to the “new normal” following the advent of COVID-19.

Work Management 118

Work Management Marketing Management Service Planning 118

Vision Edge Marketing

FEBRUARY 21, 2019

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. But it is an adjunct to, not a replacement for, traditional market research.

Research 101

Research Work Management Paid Search Agency Marketing Management 101

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Enterprise Management 116

Enterprise Management Work Management Marketing Management Marketing AI 116

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. But, many businesses still question the effectiveness and practicality of AI. The State of AI in Business. billion in 2021, according to market research firm IDC ( source ).

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Marketing Insider Group

MAY 3, 2021

In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Researchers evaluated 60 websites across 12 B2B industries. Without these metrics, it’s impossible to know if your content is working. Remaining neutral typically only works for Switzerland.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research.

Work Management 102

Work Management Marketing Management Research Organization 102

Tony Zambito

JUNE 5, 2016

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. Understanding How Customers Desire and Perceive Experience Through Buyer Persona Research. Buyer persona research can play a role.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Vision Edge Marketing

JUNE 6, 2023

Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. They have a dedicated customer experience team that works closely with product development, marketing, and sales teams to ensure that the customer experience is seamless and consistent.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Seismic

DECEMBER 9, 2021

Analyst firm Aragon Research recently awarded Seismic the 2021 Innovation Award for Sales Enablement. At last week’s Aragon Transform , the annual Aragon Research awards ceremony, Seismic was formally presented with the 2021 Innovation Award for Sales Enablement.

Research 52

Research Work Management Marketing Management Marketing Analytics Tools 52

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services.

Social Media 103

Social Media Work Management Marketing Management Media 103

Biznology

JULY 5, 2017

Customer service, which was one of the strong points of the brick-and-mortar stores in the past, is now eroding with the advancement in technologies such as live chat. It offers multiple advantages for the business to rise above the competition. Believe me, it works.

Software 163

Software Customer Satisfaction Paid Search Agency Forrester 163

Marketing Insider Group

DECEMBER 8, 2020

Does it seem unattainable for your small business? SMB business owners are wrestling with these questions and seeking clarity. B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. People shop for services and products differently, even in the B2B realm. trillion in the U.S.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Martech Advisor

DECEMBER 17, 2019

New research from Accenture Interactive has identified how B2B sellers who embrace an elevated standard of service can transform their business and overall buyer experiences. Buyers expect more from their business purchases than ever before. Today’s B2B marketplace has shifted significantly.

B2B Sales 57

B2B Sales Service B2B Forrester 57

Sword and the Script | B2B

JANUARY 23, 2024

Forrester analyst Lori Wizdo wrote those words eleven years ago. All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.” This is where good thought leadership can make a difference.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Biznology

FEBRUARY 23, 2018

But I am happy to say that my longtime pal and colleague Steve Gershik is working on a solution for this unwise imbalance. Still others put the function inside customer success — customer service, tech support, account management — which makes some sense for businesses that realize that tight alignment between CS and marketing is important.

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

The Customer

FEBRUARY 19, 2020

New York, NY, Oslo, Norway and London, UK, Verdane , the Northern European specialist growth equity investor, has acquired Confirmit , the leading global solutions provider for Customer Experience (CX), Employee Experience and Market Research. Confirmit and Dapresy already share many clients.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

Zoominfo

JUNE 11, 2021

Sales leaders who are thinking ahead will focus their reps on the advantages of technology and how hybrid work schedules will influence prospecting. Evaluate These Changes to the Sales Process Here are five changes to consider as vaccinations increase, offices reopen, and companies seek new business: 1. For example, in the U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Sales leaders who are thinking ahead will focus their reps on the advantages of technology and how hybrid work schedules will influence prospecting. Here are five changes to consider as vaccinations increase, offices reopen, and companies seek new business: 1. Use buying signals to get in front of newly established businesses.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Martech

JULY 14, 2022

For some time, B2B buyers have conducted substantial research online before talking to a salesperson, and the vast amount of information available to buyers has given them an upper hand. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021.

Account Based Marketing 126

Account Based Marketing Enterprise Management Work Management Marketing Management 126

Tomorrow People

MAY 30, 2022

When it comes to B2B marketing, businesses often focus on customer acquisition. According to Harvard Business Review, boosting customer retention by just 5% can actually increase your revenue by 25% to 95%. This means B2B businesses are at risk of losing more than two-thirds (or 71%) of their customer base. Evolve your offering.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Martech

JUNE 23, 2022

Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. During this time, they research or purchase products and services, sometimes putting those tasks ahead of browsing social media and consuming entertainment.

Top of Funnel 103

Top of Funnel Campaigns Funnel Advertising Work Management 103

Only B2B

MARCH 27, 2024

Here’s a breakdown of common challenges and solutions to keep your funnel flowing smoothly: Alignment Between Sales and Marketing: According to Forrester Research, 73% of B2B businesses report challenges aligning marketing and sales on lead qualification. Utilize targeted advertising platforms to reach the right audience.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

The ROI Guy

MARCH 12, 2015

Despite a growing economy, research indicates that there will be over 1 million less B2B sales reps employed in 2020 compared to today. At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years.

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Martech

AUGUST 9, 2023

But how do you learn more about ABM and how to implement it successfully in your business? Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. In 2016, Glassdoor named it one of the Top 10 Places to Work in the U.S. LinkedIn: Juliet Randall (14.6K

Account Based Marketing 97

Account Based Marketing ABM DemandBase Marketing Analytics Tools 97

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: visionary leadership, a compelling offering, exceptional service, and much more. Put Your Videos to Work. Marketers who use video are growing company revenue 49% faster year-over-year than those who don’t, according to research from Aberdeen Group. Sign Up Free. Grow Revenue.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

KoMarketing Associates

SEPTEMBER 10, 2019

94% of B2B executives in North America say B2B ecommerce is critical to their businesses’ competitive advantage and results. B2B ecommerce may also be critical if those businesses want to grow. Forrester expects B2B ecommerce in the just United States to reach $1.8 trillion by 2023. Where does your B2B ecommerce marketing stand?

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Leadspace

MARCH 1, 2022

A Product vision gives your team a bigger picture of what they are working on and why. When it comes to choosing a CDP solution, it’s important to consider your current data needs as well as your future needs as your business inevitably grows. We’re proud to say that Forrester differentiated Leadspace as a leader in Product Vision.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

Leadspace

MARCH 1, 2022

A Product vision gives your team a bigger picture of what they are working on and why. When it comes to choosing a CDP solution, it’s important to consider your current data needs as well as your future needs as your business inevitably grows. We’re proud to say that Forrester differentiated Leadspace as a leader in Product Vision.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

Velocity Partners

APRIL 9, 2024

Because the B2B go-to-market playbook — what worked before — no longer matches the reality of how customers buy. Sales just doesn’t have the context, maybe because they’re too busy running their own rogue marketing efforts … 80% of marketing leads die in the funnel. But revenue didn’t follow. It’s a profit windfall.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

NetLine

APRIL 23, 2024

Here’s how it is done: Identify actively researching prospects: When prospects are actively researching a product or service, they leave a trail of digital footprints. Buyer-intent data captures these footprints (signals) and provides insight into the research buyers are doing and what their interests are.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Seismic

MAY 15, 2019

Today’s financial services CMOs have a lot on their plates. In fact, according to research from Forrester, 94 percent of marketers can’t tie their content directly to sales execution. In fact, according to research from Forrester, 94 percent of marketers can’t tie their content directly to sales execution.

Work Management 45

Work Management Marketing Management Service Forrester 45