Remove privacy-policy work
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Symptoms of B2B selling sickness

Velocity Partners

Because the B2B go-to-market playbook — what worked before — no longer matches the reality of how customers buy. Sales just doesn’t have the context, maybe because they’re too busy running their own rogue marketing efforts … 80% of marketing leads die in the funnel. But revenue didn’t follow. It’s a profit windfall. We have thoughts.

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Data Silos: The Hidden Barrier to Effective B2B Decision-Making

RDIGS

Businesses collect vast amounts of data from various sources, ranging from customer information to sales figures and market trends. As a result, decision-makers often lack access to a comprehensive view of the business, preventing them from making informed choices that consider the broader context.

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Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

6sense

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Kerry Cunningham, former Forrester Analyst and Senior Principal, Product Marketing, 6sense.

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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Compliance with privacy regulations. Privacy compliance and data ownership.

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The Best Medical Conference Apps [2024]

SpotMe Blog

That’s why we’ve compiled a list of the best medical conference apps to ensure you come away with actionable HCP insights and invaluable connections to drive your business forward. It serves as a useful promotional tool where you can highlight your brand, products, and services.

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How Does GDPR Affect B2B Data: The Ultimate Guide

PureB2B

The EU General Data Protection Regulation (GDPR) protects the privacy and personal data of EU citizens. The Privacy and Electronic Communications Regulations (PECR) restricts unsolicited direct marketing, which includes both cold emails and cold calls. This applies to you even if your business isn’t based in the EU.

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How Does GDPR Affect B2B Data: The Ultimate Guide

PureB2B

The EU General Data Protection Regulation (GDPR) protects the privacy and personal data of EU citizens. The Privacy and Electronic Communications Regulations (PECR) restricts unsolicited direct marketing, which includes both cold emails and cold calls. This applies to you even if your business isn’t based in the EU.

B2B 62