Symptoms of B2B selling sickness
Velocity Partners
APRIL 9, 2024
Because the B2B go-to-market playbook — what worked before — no longer matches the reality of how customers buy. Sales just doesn’t have the context, maybe because they’re too busy running their own rogue marketing efforts … 80% of marketing leads die in the funnel. But revenue didn’t follow. It’s a profit windfall. We have thoughts.
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