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15 cutting-edge tools every B2B marketer should know

Martech

Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications. Business email address Subscribe Processing. Thanks to you all.

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Optimize Your Buyer’s Journey: A Data-Driven Approach

ClearVoice

As digital marketers, we help customers discover, enjoy, and ultimately buy our product or service. The customer journey is the process every buyer goes through before choosing a product or service. This is when customers make repeat purchases or otherwise support your business. Accessible: Are you able to access the segment?

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The Key To The Website Of The Future: Micro-Personalization

PathFactory

Here’s the glaring problem with a website that is like a digital brochure: it’s centered on what your company offers, and not on your customer’s needs. This is what Forrester refers to as “inside-out” marketing, or when “the brand is focused on what the company brings to market, not on what the customer needs, wants, or expects.”Your

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Forrester DMP report 2019: Adobe and Salesforce lead the pack

ClickZ

A new report by Forrester has analyzed and ranked the seven most significant Data Management Platforms ( DMPs ) on the market in 2019. Strategy : covering product strategy and the surrounding ecosystem of supporting products and services on offer. Market presence : size of the customer base and global footprint.

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6 Customer Service Trends You Can’t Ignore in 2020

Single Grain

Good CX comes down to the highest standards for providing customer service. That means that your customer service has to reach a whole new level than ever before. The rewards for this are well worth the effort: customer loyalty, repeat business, and higher revenues. 6 Customer Service Trends You Can't Ignore in 2020.

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How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

Account-based marketing (ABM), also known as key account marketing, is a highly orchestrated approach to business marketing. The businesses often don’t have the lists of gigantic accounts that they wish to target. ABM-ers put special focus on improving business reputation , relationships & revenue. One-to-Many ABM: .

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Tom Pisello: The ROI Guy: Let the Good Times Roll? IT Spending on.

The ROI Guy

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. As could be expected, Forrester indicates that the majority of 2010 IT spending went to support existing operations – essentially “keeping the lights on&#.