Martech Advisor

NOVEMBER 25, 2019

We’re unsure of our marketing efficacy and our return on marketing investment (ROMI). Is all that spend making the desired impact on our business outcomes? So, we commissioned Forrester Consulting to conduct a study on identity resolution on our behalf. Automotive —37% ranked lack of scale as their top challenge.

Forrester 65

Forrester ROMI Cost per Acquisition Work Management 65

Valasys

OCTOBER 9, 2019

The research compiled more than 45,000 data points collected in Q4 2018 & Q1 2019 from 1,500 businesses & IT managers & was conducted via telephone & online surveys. Director Peter O’ Neill has a rich experience of providing 12 years of service at Forrester Research, where he worked as an industry analyst.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Valasys

AUGUST 12, 2019

Account-based marketing (ABM), also known as key account marketing, is a highly orchestrated approach to business marketing. The businesses often don’t have the lists of gigantic accounts that they wish to target. ABM-ers put special focus on improving business reputation , relationships & revenue. One-to-Many ABM: .

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

JULY 29, 2019

The perpetual brand proposition of a product or service that the existing & potential customers might have in their minds helps create hyper-personalized targeting strategies, to optimize the experiences of the prospects through omnichannel marketing endeavors. ” How to use Emotional Analytics for Businesses. .”

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

NOVEMBER 22, 2019

Furthermore, another research from Forrester substantiates that more than half of all the B2B buyers view 8 pieces of content at a minimum & 82% of the buyer view a minimum of 5 pieces of content from the vendor before making a buying decision. How often should you blog for business?

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Valasys

SEPTEMBER 13, 2019

A research by Forrester depicts that buying platforms, data providers & publishers are now increasingly responding to the demand of data-driven targeting (particularly when it comes to the core marketing technologies such as account-based marketing) for the B2B companies.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Any factors you look for or service you use that I didn’t mention? Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. This can be a problem if a business doesn't have a management tool in place. What about you? That said there are some options.

Social Media 157

Social Media Media Paid Content Work Management 157