Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

Marketing Automation Services 104

Marketing Automation Services Work Management Lead Scoring Lead Ranking 104

Marketing Insider Group

APRIL 10, 2024

Because of this, more marketers are turning to dynamic marketing strategies as a way to better reach their audiences. Put simply, dynamic marketing is a strategy designed to be adaptive and flexible based on customers’ behaviors and customer data. This is particularly the case if you’re experimenting with a new type of strategy.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Marketing Insider Group

MARCH 11, 2024

Once they have made that initial interaction, it’s up to you to reach out and launch your strategy to convert them to sales. If that’s still your strategy, that’s one reason why you aren’t generating leads. Here’s where AI can bridge the gap between content strategy, digital marketing, engineering, and data with your human audience.

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

Rev

JUNE 21, 2023

While both strategies aim to generate new customers, lead generation focuses on generating large volumes of leads, while sales prospecting focuses on targeting and converting specific, high-quality prospects. They may be entirely new to your business and still trying to understand what you offer. They’re not the same.

Lead Generation 78

Lead Generation Work Management Ideal Customer Profiles Marketing Management 78

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. But here’s the catch – not many have a strategy that covers the whole business. Think about it.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Binary Demand

MARCH 26, 2024

In this blog, we’ll delve into compelling intent-based marketing examples as well as their constraints and practical implementation tactics. Armed with this knowledge, you’ll be able to customize your marketing strategies effectively, fostering stronger connections with customers for maximum impact. Who are you trying to reach?

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? They should be strategic assets, a vital and consistent part of your overall business strategy. Misalignment with business goals. Driving innovation in marketing strategies.

Digital Experience Platform 120

Digital Experience Platform Marketing & Strategy Business CMO 120

Hubspot

JULY 6, 2021

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. We live in a digital era, and people are still checking their emails daily, so strong email marketing strategies are essential, especially for Black-owned businesses.

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

Optinmonster

MARCH 11, 2024

Gamification Marketing Examples Gamification Marketing With OptinMonster What Is Gamification in Marketing? Gamification in marketing refers to strategically incorporating game design elements and principles into marketing campaigns and strategies. How effective is gamification strategy at helping brands meet their goals?

Examples 99

Examples Planning Paid Search Agency Interactive Marketing 99

Hubspot

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. That's where business proposals come in. A solid proposal can outline your value proposition and persuade a company or organization to do business with you. Here, we'll take a look at the various kinds of business proposals and go over how to write one.

Template 69

Template CMS Development Examples Marketing Proposals 69

Hubspot

NOVEMBER 26, 2021

When done right, the method can drum up quick interest in your business, foster customer loyalty, and pay off in spades. These kinds of strategies work better for certain businesses than they do for others — and you run the risk of undermining your company's reputation and losing out on hard sales if yours isn't effective.

Pricing 86

Pricing Price Examples Practices 86

Stevens & Tate

OCTOBER 20, 2020

By doing this business’ are 70% more successful in achieving their goals thanks to regular check-ins, updates and group accountability. Below are a few smart goal examples for business development that will help you understand the system better and enhance your business. Smart Goal Examples for Business.

Examples 135

Examples Business Work Management Training 135

Sprout Social

OCTOBER 10, 2023

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. What is an influencer marketing campaign? Recaps were also posted on TikTok.

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

Brandwatch Marketing

DECEMBER 21, 2023

Discover real-world brand management examples and learn why a well-structured brand management strategy is crucial for business success.

Examples 52

Examples Brand Identity Branding Business 52

Brandwatch Marketing

DECEMBER 21, 2023

Discover real-world brand management examples and learn why a well-structured brand management strategy is crucial for business success.

Examples 52

Examples Brand Identity Branding Business 52

Rev

MARCH 8, 2023

In fact, all departments—including marketing, customer success, revenue operations and even finance—play a role in driving the growth of your business. So, if you want to ensure that your B2B company is profitable, it’s essential to have a strong revenue generation strategy that empowers each department to contribute to the bottom line.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. Let’s explore! CTAs that just click.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Oktopost

SEPTEMBER 21, 2023

With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy. Top Social Selling Examples: and Mistakes to Steer Clear of Here are the top social selling mistakes you need to avoid to maximize the impact of your social selling strategy: 1.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools.

Analysis 94

Analysis Marketing AI Examples SWOT 94

SocialPilot

MARCH 12, 2024

In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. Integrated marketing can be defined as a strategy for providing a cohesive, holistic brand narrative across all platforms where the brand chooses to advertise.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. Your content should make people feel like they owe you something so they want to do business with you instead of your competitors. Your content marketing strategy must start with a deep knowledge of your target customers.

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

Salesforce Marketing Cloud

FEBRUARY 16, 2024

For example, let’s say your leading rep’s base salary is $100,000. Consequently, businesses must understand the power commissions have on their workforce. To achieve that alignment, businesses must strike a delicate balance between their commission rate and structure. 1 x $5,000) = $100,500.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Optinmonster

AUGUST 30, 2021

Are you looking for the best eCommerce personalization examples you can use to boost sales with YOUR store? By doing so, you can leverage battle-tested strategies to grow your business FASTER. So, in today’s post, we’re going to share 13 eCommerce personalization examples that you can learn from.

eCommerce 105

eCommerce Personalization Examples Webinar Metrics 105

Visitor Queue

MAY 31, 2021

The world of email marketing is endless, and it can be hard to decide what your email marketing strategy should be. Lucky for you, we have put together a list of best practices, with examples, to […]. From sales and promotions to follow-ups and newsletters, there are countless guidelines that go into crafting the perfect email.

Email Marketing 94

Email Marketing Marketing Strategy Marketing & Strategy Examples 94

Buffer

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023. Here are how these four small businesses are doing exactly that.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Optinmonster

NOVEMBER 1, 2023

Are you looking for thank you page examples? Let’s explore its significance and draw inspiration from some stellar thank you page examples. Let’s explore its significance and draw inspiration from some stellar thank you page examples. In the world digital marketing, every touchpoint with your audience matters.

Examples 70

Examples Webinar Metrics Marketing & Strategy Landing Pages 70

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

Social Media 123

Social Media Examples Work Management Media 123

SocialPilot

JANUARY 29, 2024

Influencer Marketing is a strategic method with which businesses collaborate with individuals having strong online presence in their particular niche. From approaching to negotiation, from collaboration to conversions, influencer marketing requires immense patience and smart strategy. So, let’s get started with the basics.

Examples 92

Examples Marketing Proposals Outreach CAN-SPAM 92

Rev

APRIL 12, 2023

It produces impressive results, making it a firm favorite strategy among leading companies, business startups and marketers. You may be wondering, beyond just being an in-vogue strategy for creating awareness and driving sales, what makes account based marketing so effective? What is account based marketing?

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. Key findings highlighted: Room for improvement.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

Outgrow

APRIL 15, 2021

How to Create a Demand Generation Funnel - Strategy+Examples. The ultimate goal of a marketing strategy is to make the buyer’s journey and the demand generation funnel smooth. Thus, different strategies are employed to escalate the demand process. For example, check out this custom savings plan calculator for Tesla.

Demand Generation Agencies 94

Demand Generation Agencies Top of Funnel Demand Generation Demand 94