• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Business, Examples] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Business, Examples] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Business, Examples] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Business, Examples] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. 49 percent work across B2B and B2C businesses. emerged with smart products that offer features like. attention from a high level of production to. increase productivity.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Business, Examples] Study: How Much of Your Content Marketing Is Effective?
    effective in measuring business results. For example, Thea Oliver, communications manager at Thrive, said her biggest content failure last year was pushing “guest blogs. only if the external publications are relevant to your business. content to business results. It will keep them busy for a while, but that’s.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Business, Examples] Content Methodology: A Best Practices Report
    they compete both against their business competitors and all content creators that vie. returns on business-related goals. Product and research divisions can provide dynamic. have on myriad aspects of the business and driving the goals of specific divisions (e.g., business goals, such as “cost savings, risk. going.
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Business, Examples] CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today
    Here are a few examples of what to look for as you conduct your first visitor heatmap tests: Confusing Page Elements. Descriptive : Headlines that tell you what the product or service is. Chances are, you know more as a marketer (and about the business you’re marketing) now than you did when you created the nurturing sequence.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 29, 2016
    [Business, Examples] 3 Tips to Improve Marketing Accountability
    Invest your time and team resources into a strategic blueprint of data “Dos” and “Don’t’s” relevant to your business goals, and consider the benefits of implementing a data management platform (DMP) to support your strategic goals. Position your marketing for programmatic success. billion by 2017.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 29, 2016
    [Business, Examples] 4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns
    When Facebook made their announcement, most business publications ( Forbes , AdWeek , etc.) Here are a few examples of offline conversion events that come to mind: MQL (marketing qualified lead). This way, a lead doesn’t need to, for example, download content or attend an event for it to be considered a conversion.
  • CONTENTLY  |  FRIDAY, JULY 29, 2016
    [Business, Examples] Can Accenture Take Over Advertising?
    Accenture’s content studio includes a 3,500-square-foot post-production facility where the firm has the ability to cut and edit anything from a 30-second Facebook video to a Super Bowl spot. In the past, consultancies focused on providing industry-specific business and management advice to brand clients. The goal? An opening.
  • KAPOST  |  FRIDAY, JULY 29, 2016
    [Business, Examples] Strategy Before Tactics: 3 Simple Steps for More Effective Content
    Define a strategy before creating tactics to connect the dots between effort and ROI— build an effective content strategy first. “In 2014, only 6% of B2B marketers rated their organization as optimized, and reported tying their content marketing objectives to specific business goals like customer acquisition, retention and revenue growth.”—B2B
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Business, Examples] 4 Warning Signs Your Prospect Isn't Ready to Invest in Marketing
    If you could ask her just one question to qualify her business for your services, what would it be? Try this one on for size: As you see it, what is the current and future role of marketing in your business? innovation) cannot deliver new and improved products and services. The rest are costs.". Marketing Agency
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Business, Examples] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    Maybe you want to have a content marketing marathon (all the power to you, there’s no way my brain could digest all this info in one go), or maybe you want to pick and choose what you read based on where your business is at today. 32 Freakin’ Awesome Examples of Content Marketing. 15 Expert Tips for B2B Video Production. Dreamy.
  • BULLDOG SOLUTIONS  |  THURSDAY, JULY 28, 2016
    [Business, Examples] Take Your Data from Dirty to Refreshed in 3 Easy Steps
    We all do it, but when it happens in business, it decreases the chances of a lead ever becoming anything more.  If your goal is to connect with your audience and build a relationship, you’ll have to nail so much more than a person’s name…though that’s a good place to start. “It’s Dave, not Jake.” This is where data comes in. Find the gaps.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Business, Examples] How to Create a Video Marketing Strategy You Can Be Proud of
    Inspire your audience with humanized stories of customers using your products or services to achieve better results. And if you’re afraid it’s too risky for your business, you’re likely on the right path. 4. Are you proud of your video marketing strategy? I bet the answer comes pretty quickly. Place the Emphasis on Impact, Not Quality.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Business, Examples] 7 AdWords Features You Didn't Know Existed
    Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer? Queue the motivation for this article. In-market Audiences.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 28, 2016
    [Business, Examples] 40 Brilliant-but-Easy Ways to Build Your Email List
    Leverage business cards. When you meet people face to face for any reason, ask for their business card. Offer some incentive to do so — a free product or service, gift card, etc. Drop invitations at nearby businesses, post the notice on your front door, and advertise in local media. Build your email list the right way. 1.
  • CONTENT STANDARD  |  THURSDAY, JULY 28, 2016
    [Business, Examples] At Visionary Companies, Storytelling Runs Deep
    For a start-up to survive and eventually thrive among these giants, an entrepreneur must identify some fundamental shift coming to the business or consumer ecosystem—or cause that shift themselves by identifying a better way to deliver a widely used product or service. They will sell services their business cannot provide well.
  • INFER  |  THURSDAY, JULY 28, 2016
    [Business, Examples] Predictive Analytics: Why They Make Your Content More Impactful
    But, there are some clear indicators that we need to get smarter about how we view content marketing and its relevancy to our customers and businesses. Now, you can identify which assets deliver the best-fit leads for the business, and direct your marketing spend towards the highest performing content channels. Step 2: Score the leads.
  • INFER  |  THURSDAY, JULY 28, 2016
    [Business, Examples] Predictive Analytics: Why They Make Your Content More Impactful
    But, there are some clear indicators that we need to get smarter about how we view content marketing and its relevancy to our customers and businesses. Now, you can identify which assets deliver the best-fit leads for the business, and direct your marketing spend towards the highest performing content channels. Step 2: Score the leads.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Business, Examples] 21 Things Recruiters Absolutely Hate About Your Resume
    I've seen some really wild, creative, and awesome resumes from designers, and since that's their craft, I encourage that, " says Sean Marsters , Senior Product Recruiter at HubSpot. 5) When your high school is still on there. For example, if you're bolding job titles, are all job titles bolded? We recommend a PDF format, though.
  • ACT-ON  |  THURSDAY, JULY 28, 2016
    [Business, Examples] 5 Powerful Techniques To Boost Your Content Marketing
    Every day, large and small businesses use content marketing to increase their conversions, leads and traffic. As an example, many people pump out a lot of blog posts in a very short amount of time. Many businesses make the assumption that blogs are the major way to go when creating a solid content marketing plan. Videos. Memes.
  • HUBSPOT  |  WEDNESDAY, JULY 27, 2016
    [Business, Examples] What the Heck is Thought Leadership Anyway?
    We know what thought leadership is: it’s about building up a great reputation by giving your expertise away so that people think of your business first. If thought leadership isn’t turning your local party planning company into the Steve Jobs of Event Production, what the heck is it? Let me work with a practical example.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 27, 2016
    [Business, Examples] Top 3 Chinese Search Engines: What B2B Marketers Need to Know
    What makes it this market even more enticing is the number of Chinese Internet users is growing at a rate that far surpasses that of most countries, which speaks to the business growth potential in the marketplace. Great User Base and a Broad Business Adoption. To complement its search engine, Baidu has dozens of featured products.
  • KAPOST  |  WEDNESDAY, JULY 27, 2016
    [Business, Examples] The Currency of Content: How to Measure the Value of Your Content
    In fact, 60% of people are inspired to seek out a product after reading content about it, and 77% of buyers want different content at each stage of the research process. But amid all the glitz and glamour (and revenue) that content brings to your business, there is a glaring obstacle facing B2B marketers. Average Length of Production.
  • HUBSPOT  |  WEDNESDAY, JULY 27, 2016
    [Business, Examples] How to Become a More Productive Writer: 7 Helpful Tips
    How to Become a More Productive Writer: 7 Helpful Tips. 1) Find the right tools. My immediate goal was to help shape my productivity and measure my writing. The tool also makes it easy to set goals, track your progress, and understand your productivity patterns -- which proved helpful during this process. to 3 p.m.,
  • JUNTA 42  |  WEDNESDAY, JULY 27, 2016
    [Business, Examples] The 4th Reason for Content Marketing: A Profit Center
    In particular, while I talk about “ sales, savings, and sunshine ” as the three core reasons why enterprises engage in a content marketing approach, Robert talks about a model called “ subscribe, win, and grow.” We can address examples of each. great example of this is Brian Clark’s Copyblogger. Examples abound. Jyskebank.tv
  • PUREB2B  |  TUESDAY, JULY 26, 2016
    [Business, Examples] 10 Examples of Awesome Landing Pages that Convert
    To lead more users to your products, you need to create a showstopping landing page. To do this, you’ll need to consider your audience, your call-to-action, the product or service, and your niche. Beautifully-crafted landing pages focus on giving potential clients the down low on your product quickly. Unbounce. Wistia. H.BLOOM.
  • CEROS  |  TUESDAY, JULY 26, 2016
    [Business, Examples] Using Psychology to Optimize Your Lead Generation UX
    If the design or placement of a subscriber form, for example, is too subtle, users will never even notice it. However, in many cases, your business needs a decent amount of information from the user in order to evaluate whether they’re a good fit for your products or services. Happy reading! Paul Rand. Source: SumoMe.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 26, 2016
    [Business, Examples] How to Use Trigger Events for More and Better Leads
    For example, a SaaS company I worked with that sold product management software and discovered a trigger event was when a CEO started publicly talking about innovation. Those companies had a 400% higher probability buying their software than businesses that didn’t. Twitter for @company @product @people mentions.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 26, 2016
    [Business, Examples] How to Get a B2B E-Commerce Implementation on the Right Track [Interview]
    It’s a complex undertaking for a B2B business to set up an e-commerce platform – or even enhance an existing platform. Earlier this month, we spoke with Greg Moser , product manager at Slatwall, for more insight into the specific challenges for B2B e-commerce. That is an easy one, ALWAYS. Start small and iterate. About Greg Moser.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 26, 2016
    [Business, Examples] Spice Up Your Emails With Animated GIFs
    LOFT often utilizes GIFs in their emails including in the example below. They can further illustrate product details. Are you trying to display how a product works? GIFs have the ability to show product potential or they can offer a quick tutorial. GIFs allow showing more products without overwhelming the viewer.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 26, 2016
    [Business, Examples] Do You Need to Worry About CAN-SPAM Lawsuits?
    No, not the (beloved by some) canned meat product, but the clutter of unwanted, unsolicited, and unnecessary emails that pretty much anyone with an email address has experienced. It applies to all commercial emails, including business-to-business messages. Unfortunately, I don’t really need to introduce the idea of spam to you.
  • CEROS  |  TUESDAY, JULY 26, 2016
    [Business, Examples] What Does the Future of Marketing Have in Store?
    As these new mediums evolved, so did the marketing strategies that accompanied them; brands created characters to help them sell products and connect with their audiences, and influencer marketing began when famous faces started to publicly endorse businesses and products in return for a paycheck. Happy reading! Virtual Reality.
  • ACT-ON  |  TUESDAY, JULY 26, 2016
    [Business, Examples] How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
    The other was out of my own pocket, when I rented a list to sell a gift box to a list of 50,000 people who supposedly had bought similar gift-type products in the last six months. I got not one order … from all 50,000 email addresses. For example – that Facebook contest you ran to build your email list? Plenty of subscribers. hear you.
  • WEBBIQUITY  |  TUESDAY, JULY 26, 2016
    [Business, Examples] The Seven Best File Sharing Tools
    collaborating on a video or ebook), but across the organization: in product design, finance, supply chain management, application development, and other functional areas. Sharing large files like videos or graphic-intensive documents used to be painful. Depending on the size of the file, email was impractical if not downright impossible.
  • HINGE MARKETING  |  MONDAY, JULY 25, 2016
    [Business, Examples] Growth Strategy for Professional Services Firms
    Managing any business so that it can operate efficiently and grow reliably is no walk in the park. It takes courage, skill, determination, and a rock-solid business plan that includes a viable growth strategy. In the consumer products world this strategy involves selling more product to the same consumer group. Yikes.
  • DISCOVERORG  |  MONDAY, JULY 25, 2016
    [Business, Examples] Successful Sales Coaching Best Practices
    Someone new to a SDR role, for example, might interpret management’s focus on volume KPIs as the “only thing that matters,” so if anything, leadership must be astute to coach the moment and impress upon that hypothetical SDR the multi-dimensional considerations that make up a “pro’s” game. So, how can you successfully coach a team for growth?
  • ACT-ON  |  MONDAY, JULY 25, 2016
    [Business, Examples] How Your SMB Company Can Adopt ABM Tactics
    You’re a smaller business, and by George, you would love nothing more than to have the aforementioned “drowning in leads” conundrum! That would be business size-ism now, wouldn’t it? You can probably find a number of pieces that you can revise for different personas, or parse into products for different channels. No, it doesn’t. That
  • HUBSPOT  |  MONDAY, JULY 25, 2016
    [Business, Examples] 15 Oh-So-Sweet Examples of Chocolate Packaging Designs
    Since packaging actually has a real impact on how we perceive taste , these 15 examples of chocolate brands must be absolutely delicious. Combining tradition and modernity, German agency Factor Product designed this envelope-inspired branding and packaging for Dallmayr , a delicatessen franchise in Europe. Image Credit: Factor Product.
  • PUREB2B  |  MONDAY, JULY 25, 2016
    [Business, Examples] The Importance of Offline Lead Generation
    Certain people who need your products/services may not spend much of their time using computers. It really depends on your audience’s demographics and preferences, as well as the nature of your business, product, or service offering. There’s no reason to dismiss older but well-tested techniques just yet.
  • CONTENT STANDARD  |  SATURDAY, JULY 23, 2016
    [Business, Examples] Is Word-of-Mouth Marketing Still Worth Your Time?
    Then marketers must answer an even tougher question for themselves: Is word of mouth worth pursuing on its own, or is it just a by-product of existing digital strategies? Then there are indirect forms of word of mouth to consider: Photos of fun experiences at restaurants or tourist stops, exciting updates about a new product.
  • JUNTA 42  |  SATURDAY, JULY 23, 2016
    [Business, Examples] This Week in Content Marketing: Compared to Advertising, Content Marketing Still Petite
    We wrap up the show with a This Old Marketing example from idighardware.com from Allegion. Pokémon Go inspiring small retailers – has AR gone mainstream? (6:59): Pokémon Go, the mobile game that has millions of people running from location to location, is boosting local businesses in the American heartland, reports AdWeek.
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Business, Examples] Cleveland’s Weird Tech Culture, and 5 Other Stories You Should Read
    Here, writer Ben Thompson compares DSC’s acquisition to when Proctor & Gamble acquired Gillette. P&G has established itself as an industry titan through a relentless pursuit of pioneering research, creation of an diverse product line, and aggressive marketing strategy. Selected by Amanda Weatherhead, sales strategist.
  • READYPULSE  |  FRIDAY, JULY 22, 2016
    [Business, Examples] Fashion Influencer Marketing: What Good Looks Like
    As a result, the fashion industry is a prime example of how brands can leverage social influencer marketing to create winning campaigns and better engage with consumers. Instead, they saw the business grow from word-of-mouth referrals and repeat customer business. Consumers are constantly redefining new fashion trends every day.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2016
    [Business, Examples] 6 Types of Transactional Emails That Every Email Marketer Should Know
    Some businesses do this to confirm that subscribers enter valid email addressed, which is a great way to keep your database clean. For example, Best Buy’s welcome email contains various calls-to-action (CTAs) to help subscribers learn more about their different services. 2. The Components of a Transactional Email. Trigger away!
  • ACT-ON  |  FRIDAY, JULY 22, 2016
    [Business, Examples] Rethink Marketing Automation – for the CASL-Compliant Marketer
    An example would be an advertising message, or an email with a coupon. Move beyond building your brand, and drive people to your business. Once you’ve converted your lead to a customer, use email and other automated communications to keep relationships healthy (a business relationship is considered explicit consent within CASL laws).
  • VIDYARD  |  THURSDAY, JULY 21, 2016
    [Business, Examples] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    Maybe you want to have a content marketing marathon (all the power to you, there’s no way my brain could digest all this info in one go), or maybe you want to pick and choose what you read based on where your business is at today. 32 Freakin’ Awesome Examples of Content Marketing. 15 Expert Tips for B2B Video Production. Dreamy.
  • VIDYARD  |  THURSDAY, JULY 21, 2016
    [Business, Examples] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    Maybe you want to have a content marketing marathon (all the power to you, there’s no way my brain could digest all this info in one go), or maybe you want to pick and choose what you read based on where your business is at today. 17.  32 Freakin’ Awesome Examples of Content Marketing. 18.  15 Expert Tips for B2B Video Production.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 21, 2016
    [Business, Examples] Email Reactivation
    billion business emails to be sent this year, compared to 89 billion in 2012. You might also consider identifying (and creating special offers for) your “gold standard” audience that in the past has bought high-margin products without being high maintenance. 2. Below is an example: 8. Segmenting audiences. spent 2.8
  • SNAPAPP  |  THURSDAY, JULY 21, 2016
    [Business, Examples] Why You Don’t Need a Pokémon GO Strategy
    Plus, I was busy wandering around downtown Boston lazily whacking people’s phones out of their hands in the park and in the streets. That often means careful planning to ensure both your timing and your messaging are on point (unlike infamous MLK Day #fails , for example). There, I said it. Because we didn’t need a Pokémon GO strategy.
  • ACT-ON  |  THURSDAY, JULY 21, 2016
    [Business, Examples] Long-Form Content vs. Short-Form: Which Gets the Results You Want?
    Here are four examples of success to inspire your efforts. 1. He ties the story back to the business, but it’s very subtle. For example, if you include details about food, the sensory cortex of the brain lights up. Examples of what not to do. Long-Form Content … Why It Works. How long is long enough? But why?
  • BIZIBLE  |  WEDNESDAY, JULY 20, 2016
    [Business, Examples] The 9 Circles of B2B Marketing Hell
    There’s a difference between busy and being productive. Fraud: Being Dishonest about Product Capabilities. However, it’s highly unlikely that your product is the best solution for every prospect who comes knocking at your door. Avoid over promising what your product can do. Stick to highlighting product strengths.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Business, Examples] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    This means savvy businesses are going to be buying ads to bring hundreds of these 'zombies' to their stores. For local businesses, from large cities to small communities, spending on Pokemon Go ads is a new and exciting way to get more customers. Only recently have businesses been discovering the marketing possibilities with Snapchat.
  • RADIUS  |  WEDNESDAY, JULY 20, 2016
    [Business, Examples] How To Evaluate Software Integrations: 3 Important Considerations
    You’re searching for a software product to enhance your marketing organization, and the first thing you investigate is whether the solution integrates with key components of your existing technology stack. Consider an example from the world of online survey software. We’ve all been there. This makes sense. – Click to tweet.
  • RADIUS  |  WEDNESDAY, JULY 20, 2016
    [Business, Examples] How To Evaluate Software Integrations: 3 Important Considerations
    You’re searching for a software product to enhance your marketing organization, and the first thing you investigate is whether the solution integrates with key components of your existing technology stack. Consider an example from the world of online survey software. We’ve all been there. This makes sense.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 20, 2016
    [Business, Examples] How Marketing and IT Can Team Up to Drive Engagement with Marketing Automation
    Marketers who recognize the potential this presents will see the value in working with their IT colleagues to find technology solutions that allow them to seize the customer experience and benefit the entire business. Ease of use also results in no loss in productivity or system abandonment when key users leave. Ease of Use. Vision.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 20, 2016
    [Business, Examples] The Evolution of Content Marketing: Why Darwinism Matters to Your Strategy
    Less than a century later, marketing evolved into a focal point of business. For instance, in an attempt to overcome the tendency of viewers to hit the bathroom during an advertising break or show up late to the movies and skip the ads at the beginning, marketers tried a bold new experiment: product placement. And of course, armor.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 20, 2016
    [Business, Examples] What is Blockchain and what is its impact on marketing?
    common example would be a Bitcoin tip from a fan to a musician. simple example would be numbering a list of names. Not only will we be selling products through Blockchain, but marketing companies who run off of it as well. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. What is Blockchain?
  • ACT-ON  |  WEDNESDAY, JULY 20, 2016
    [Business, Examples] 6 Success Factors for Adopting Marketing Automation
    One good eBook, for example, could become a webinar, a podcast, four blog posts, and two infographics. Know your value proposition and what problem your product or service solves. Understand the best-fit companies for your product or service. influencer, decision maker, user of the product/service). Congratulations!
  • INFER  |  TUESDAY, JULY 19, 2016
    [Business, Examples] The Moneyball CEO: Navigating Your Whitespace to Grow Revenue
    Stock multiples have come down, especially for many business-to-business SaaS companies that are not yet profitable. Forecast_The_Business(). 2. There are three main layers where most businesses can identify whitespace: marketing, sales development, and account executive opportunities. Reassign_And_Enable(). Repeat.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 19, 2016
    [Business, Examples] 4 Scrappy Content Hacks for Your Marketing Toolbox
    In my new book Get Scrappy: Smarter Digital Marketing for Businesses Big and Small,  I outline several frameworks, strategies, tactics, and hacks for helping today’s frustrated marketers do more with less. For examples, check out what Herman Miller is doing on Pinterest with their history board “ 107 Years and Counting.” Content rules!
  • ACT-ON  |  TUESDAY, JULY 19, 2016
    [Business, Examples] Don’t Bore People: 10 Ideas for B2B Newsletter Content
    For example: Did someone get just an advanced degree? Want an example? You could spotlight people who use a particular product or live in a particular location, or people who have a particular non-standard use for your product. Run a contest for best or most creative or most … something … use of your product or service.
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Business, Examples] Are Ads Worth the Investment? [Free ROI Calculator]
    Some products have too low of an average sales price for the economics to work. To determine if ads are worth your time, run the numbers specific to your business through our calculator. With the tool you can explore how a change in numbers, a lower CPC or higher close rate for example, will impact a campaign. Bingo.
  • FATHOM  |  MONDAY, JULY 18, 2016
    [Business, Examples] Can Marketing Be Your Unfair Advantage?
    And while I still stand behind this assumption, it can be difficult as a marketer to be responsible for that kind of business transformation. There are a lot of businesses making and doing a lot of things. In this crowded world, you (and your business) are likely not alone. How to discover yours, how to leverage it, etc.
  • THE ROI GUY  |  MONDAY, JULY 18, 2016
    [Business, Examples] SiriusDecisions Reveals Sales Content Research and Secrets to Success
    New research results from SiriusDecisions show the significance of Sales Content to winning more business, revealed by Heather Cole, Services Director of Sales Enablement with SiriusDecisions, in a compelling interview with Alinean’s own Tom Pisello. Most importantly, the research uncovered and ranked content as to perceived value to buyers.
  • MODERN B2B MARKETING  |  MONDAY, JULY 18, 2016
    [Business, Examples] Breaking Down the Fundamentals of Account-Based Marketing
    How do you know if it’s right for your business? Both strategies have their benefits, so it depends on your objectives, the market you sell to, and your product/price point. You need to understand what challenges the account faces as a business, how decisions are made in the organization, and who makes those decisions.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Business, Examples] 12 of the Best 'Contact Us' Page Examples You'll Want to Copy
    When you think of great website design, you probably think about a website's homepage, or their blog, or their product pages. Include a short form using fields that'll help the business understand who's contacting them. Below, we've curated 12 examples of some of the best 'Contact Us' pages out there. Ready to get inspired?
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Business, Examples] How to Make Great Videos for Instagram Without Breaking the Bank
    Start by outlining what it is you want to achieve, like drumming up engagement on your profile, for example. Show them what your product actually looks like. This really simple video from Clockwise Tees highlights their product both beautifully and effortlessly. We provide business video hosting to attract, engage, and delight.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Business, Examples] 7 Steps to Creating an Operating System for Your Agency
    Michael Gerber, author of The E-Myth Revisited , writes, “If you are going to create a business that serves your life, you must create an organization that will stand on its own. For an inbound marketing agency to grow into a robust business, there needs to be systems in place that manage delivery. Source. And the rest is history.
  • HUBSPOT  |  FRIDAY, JULY 15, 2016
    [Business, Examples] How to Launch a Successful Online Community: A Step-by-Step Guide
    These days, people are conducting their own research, reading product reviews, and seeking out recommendations before making a decision, and online communities are beginning to play a role in this process. When determining what business problem you want to resolve with your community, consider the following. Product Management.
  • ACT-ON  |  FRIDAY, JULY 15, 2016
    [Business, Examples] 8 Killer Tips for More, Better, Earned Media
    Seventy-seven percent of people are more likely to purchase a product when they hear about it from a friend. ” For example, LinkedIn’s sponsored updates and promoted tweets are both examples of paid media. For example, when a customer tweets “Best software ever!” And the results are worth it.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 14, 2016
    [Business, Examples] Pinterest Analytics
    It’s important to understand your Pinterest followers and use that information to grow your business by reaching the over 47 million users on the platform. By understanding the analytics on your Pinterest business account, you can watch your website visits and sales grow. That’s where Pinterest analytics comes in.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 14, 2016
    [Business, Examples] Content with a Purpose: 5 Tips to Map Your Content to the Buyer’s Journey 
    It’s how we scaled our content efforts for the best experience at every touchpoint, leading to more business impact and  less content waste. As For example, my team initially leveraged a Gartner report as a didactic piece to drive awareness and support lead generation. Author: Scott Hogrefe You’ve heard the stats. Listen!
  • INFER  |  THURSDAY, JULY 14, 2016
    [Business, Examples] Introducing Infer Form Monitor: How a Simple Marketing Challenge Sparked Internal Innovation
    So, we sat down with our Senior Director of Product Marketing, Sean Zinsmeister, to learn more about the inspiration for the plugin, how it takes a big load off MOPS, and lessons learned along the way. How can something as simple as a broken website form create a huge business challenge? Tell us about yourself. What does the plugin do?
  • ETRIGUE  |  WEDNESDAY, JULY 13, 2016
    [Business, Examples] Is Marketing Automation Right For You?
    Marketing automation isn’t for every organization, but it can benefit the vast majority of businesses. For example, what web forms are in place, and what is the procedure to capture and act upon these new leads? Here are a couple of discussion points to consider when you begin your evaluation. What are your current processes?
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 13, 2016
    [Business, Examples] 5 Ways to Win with Web Personalization
    For example, you can promote upcoming events that are in Northern and Southern California, and if there are no upcoming events in the area, then that visitor would see a default web page. Web personalization can be used for solution and product-based marketing, too. Take, for example, an online retail store. Well, now you can.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 13, 2016
    [Business, Examples] Why Your Brand’s Content Strategy Should Cover the News
    Red Bull is an oft-cited example; its Red Bull Media House creates content including the Red Bulletin , a lifestyle magazine devoid of energy drink mentions. ” On the video side, GE offers a great content strategy example by essentially covering its own business and industry. The Social Media News Engine. Going In-House.
  • SNAPAPP  |  WEDNESDAY, JULY 13, 2016
    [Business, Examples] Hitting the Emotional Core: Talking Resonance With Jessica Mehring
    Every business and every industry was originally built to change the world in some way. And they always have stories to tell me, whether that’s why they came up with the technology that they built or some way that their customer is using their product or service today that is so inspiring to them. Check out our conversation below!
  • HUBSPOT  |  WEDNESDAY, JULY 13, 2016
    [Business, Examples] How to Design an Employee Mentorship Program That Doesn’t Suck
    By pairing a person up with someone from another department or team, you are exposing the employee to new knowledge about the way the business is run, people with different ideas and perspectives about the industry, and new opportunities. entees earn more money and experience more satisfaction in their work. Creating a Mentorship Program.
  • CONTENTLY  |  TUESDAY, JULY 12, 2016
    [Business, Examples] How to Overcome 3 Painfully Common Lead Gen Mistakes
    Asking too many questions in a gated form before a prospective partner shows interest in your product is a lead gen mistake—just one of the many that marketers consistently make. The most effective way to generate leads changes over time and is different for every business. Industry: Does your business operate in multiple verticals?
  • BIZIBLE  |  TUESDAY, JULY 12, 2016
    [Business, Examples] Marketing Performance Management: Tactics to Increase ROI
    The practice brings transparency to marketing and gives the company the ability to quantify the benefits of each marketing activity, while improving the overall success of the business. Marketing performance goals fall into three categories: production, numerical and monetary. Production Goals. Budgeting. Numerical Goals.
  • KEO MARKETING  |  TUESDAY, JULY 12, 2016
    [Business, Examples] Keep it Simple When Designing a Website
    The Howard Company , a B2B restaurant marketing company, is a good example of how to use card layout on a website. Design in two calls-to-action on that page in order to lead the visitor toward the ultimate goal of conversion; whether that is downloading a white paper, signing up for a newsletter, or buying a product.
  • VIDYARD  |  TUESDAY, JULY 12, 2016
    [Business, Examples] How to Create a Video Marketing Strategy You Can Be Proud of
    Inspire your audience with humanized stories of customers using your products or services to achieve better results. And if you’re afraid it’s too risky for your business, you’re likely on the right path. 4. Are you proud of your video marketing strategy? I bet the answer comes pretty quickly. Place the Emphasis on Impact, Not Quality.
  • SNAPAPP  |  TUESDAY, JULY 12, 2016
    [Business, Examples] How to Optimize Your Promotion Channels & Increase Conversion Rates
    For example, your LinkedIn followers may be more mature and business-driven, whereas your Facebook audience might be one that prefers more lightweight, fun content. Post your product/tool on Product Hunt. Written by Katherine Boyarksy , Lead Generation Specialist at HubSpot.  . Website CTAs/pop-ups. Social. Email.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 12, 2016
    [Business, Examples] Engage Your Employees
    You’ve heard the saying “a happy employee is a productive one,” but what exactly is a happy employee? An internal newsletter is a great tool for keeping employees in the loop about company activities, updated policies, and products and services. Your employees are busy and have work to do, so their attention may be divided.
  • INFER  |  TUESDAY, JULY 12, 2016
    [Business, Examples] Profile Management Product Updates: Account-Based Marketo Behavior Profiles, “Contains” Operator, and More
    We’re excited to share all of our newest product features and updates in greater detail below. For example, users can create a profile that will trigger an alert when any contact or lead from that specific account engages in activity on the company’s website. Account-Based Marketo Activity Profiles. Any, All, or None” Selector.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 12, 2016
    [Business, Examples] 6 Ways to Integrate Mobile Payment into Your Consumer Marketing Strategy
    If mobile payments make sense for your business, you can’t afford to think of them just as a technical service and neglect them as a key aspect in your marketing strategy. It’s critical that once your buyers are committed to buying your product, the transaction is easy for them. Everything is pre-registered in your mobile device. This
  • HUBSPOT  |  TUESDAY, JULY 12, 2016
    [Business, Examples] From Proposal Requests to Getting Approvals: 6 Email Templates to Make Agency Communication Easier
    We don’t create proposals at this point in the process as we’re a results-driven agency, meaning we need to better understand your business, challenges, and needs to be able to determine if and how we can help. If you’d like some inspiration, here are a few examples [Link] of kind words from previous clients. Next steps.
  • HINGE MARKETING  |  MONDAY, JULY 11, 2016
    [Business, Examples] Talent Acquisition: How to Develop an Effective Strategy for Your Professional Services Firm
    Expertise is your product and it’s all you have to sell. Talent acquisition is a long-term strategy that identifies and addresses business goals, while recruiting is simply the process of filling a specific position or positions to address more immediate needs. For example, it’s one thing to say your firm is a great place to work.
  • INFER  |  MONDAY, JULY 11, 2016
    [Business, Examples] 3 Growth Hacks to Boost Revenue Upwards of 10%
    Few businesses realize how much potential revenue they’re actually leaving on the table, but we’re seeing more and more elite sales and marketing shops figure out how to turn pipeline gaps into revenue growth upwards of 10% – and I’ve had the privilege of learning from several of them. However, this isn’t a code many people can easily crack.
  • INFER  |  MONDAY, JULY 11, 2016
    [Business, Examples] 3 Growth Hacks to Boost Revenue Upwards of 10%
    Few businesses realize how much potential revenue they’re actually leaving on the table, but we’re seeing more and more elite sales and marketing shops figure out how to turn pipeline gaps into revenue growth upwards of 10% – and I’ve had the privilege of learning from several of them. However, this isn’t a code many people can easily crack.
  • MODERN B2B MARKETING  |  MONDAY, JULY 11, 2016
    [Business, Examples] How to Unlock the Full Potential of Your Customer Base
    Essentially, it states that 80% of your business wealth will come from 20% of your customer base. Add this to the fact that it costs at least 10 times more to acquire new customers than to sell to the ones you already have, according to eMarketer, and you’ve got a strong business case to invest in your customer base.
  • SNAPAPP  |  MONDAY, JULY 11, 2016
    [Business, Examples] 3 Important Takeaways from DGR's Lead Scoring Survey Report (and Implications for Content Marketing)
    Last but not least, in order for lead scoring to be an effective business tool, the data clearly indicates a need for sales and marketing teams to work together. Demand Gen Report recently released new data on the current state of lead scoring , which spotlighted some important insights marketers need to know. So what does that tell us?
  • KAPOST  |  MONDAY, JULY 11, 2016
    [Business, Examples] Who Cares If You Meet Your Marketing Content Goals?
    Carter Stepanovsky (CS): A customer success manager is a liaison between the customer and the product. When you talk to Angie you haven’t bought the products yet, but when a customer talks to you, they have, is that right? So we try to zip through a few different examples of how they will be using Kapost. CS: Absolutely.
  • ACT-ON  |  MONDAY, JULY 11, 2016
    [Business, Examples] Advanced Retargeting: Nurturing Your Audience Across Digital Channels
    The SaaS marketing world is humming in 2016 to the tune of offering your business something – anything – related to account-based marketing (ABM). Do you understand the business drivers for that prospective account, on both an industry and company level? Yes, retargeting ads can be annoying. But they are also effective. Content audit.
  • PUREB2B  |  MONDAY, JULY 11, 2016
    [Business, Examples] How to Design an Irresistible CTA
    Having an irresistible call to action (CTA) is an important and necessary step toward generating quality leads for your business. When a visitor reaches your landing page, you’re pretty much asking them to complete some sort of action, usually filling out a form in order to access a content offer or purchase a product. Final Thoughts.
  • JUNTA 42  |  SATURDAY, JULY 9, 2016
    [Business, Examples] This Week in Content Marketing: Agencies, Brands and Media Starting to Look the Same
    In this week’s episode of This Old Marketing, Robert and I illustrate how the lines between publishers, brands, and agencies are blurring with two examples: Thrillist plans to launch a new spirits website that is sponsored by a liquor company, and agency giant WPP has invested in a male-oriented publishing brand. magazine. Sponsor (33:54).
  • VERTICAL RESPONSE  |  FRIDAY, JULY 8, 2016
    [Business, Examples] Seasonal Autoresponders
    But studies indicate some 75 percent of businesses are under-utilizing autoresponders. Examples include recognition of the one-year anniversary of a customer’s first purchase or a happy greeting acknowledging the customer’s birthday or anniversary. Only 18 percent of businesses now use such methodology.
  • KAPOST  |  FRIDAY, JULY 8, 2016
    [Business, Examples] Don’t Be Boring: What Creative B2B Marketers Can Learn from B2C
    So talk to sales and business development teams; ask what barriers are turning MQLs and SQLs away from moving forward? Somehow, the B2B world has allowed itself to become a time-warp, where it’s business, business, business all the time, leaving little room for anything not 100% “serious.” Segment.
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