• RADIUS  |  FRIDAY, DECEMBER 9, 2016
    [Business, Examples] How To Integrate Direct Mail Into ABM (With Real-World Examples)
    good rule of thumb is to build out segments of your target accounts using fit (attributes about the business), behavioral (first-party activity data), and intent (third-party activity data) data. Are they decision makers, stakeholders involved in the buying process, potential users of your product, etc.? Megan Heuer, SiriusDecisions.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Business, Examples] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Business, Examples] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Business, Examples] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market.
  • ACT-ON  |  FRIDAY, DECEMBER 9, 2016
    [Business, Examples] Why you need a creative brief for every project
    You can share examples of what you want in the finished product. It helps your meetings run efficiently, and eliminate back and forth time discussing angles and examples. And it may even help you avoid ending up on “ Clients From Hell ,” as an example of someone who “only knows what they want when they see it.” Trust me.
  • CONTENTLY  |  THURSDAY, DECEMBER 8, 2016
    [Business, Examples] Who Will Win the War for TV Ad Dollars?
    The potential migration of TV advertising to digital platforms gets to the core of what makes the internet such a transformative force for the business world. With digital ads, consumers can subscribe to email mailing lists, click on ads, go to a product page, and so on. Of course, Rio is only one example. So what happened?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Business, Examples] 10 Trends That Defined Digital Marketing in 2016
    For example, marketers can search for any term on Facebook and find public posts using that term. In another example, Greenpeace capitalized on Leonardo DiCaprio’s long-awaited Oscar win by snagging and t weeting a pro-environment line from his speech. Increased Social Search Functionality. Real-Time Marketing. Get dunked today.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Business, Examples] 28 of the Best Chrome Extensions for SEO, Productivity & More
    No matter where you click online, it’s easy to be pulled into a black hole of distraction and low productivity. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. Here’s an example of the tool in action: I built a list of all users tweeting “# INBOUND16. ”.
  • KEO MARKETING  |  WEDNESDAY, DECEMBER 7, 2016
    [Business, Examples] Improve Conversion Rates with Better Copywriting
    Assume the reader who arrives at your webpage knows nothing about your business and products. Even when they click on a product number on your home page and are taken to the product page, they are wondering what the product is and what it does. Our slogan is “Great Service and Great Products!”.
  • CONTENTLY  |  WEDNESDAY, DECEMBER 7, 2016
    [Business, Examples] How Should Brands Adapt to a Post-Truth World?
    The Co-operative Group, a British collection of wholesale and retail businesses, hasn’t officially pulled its business, but its ad plan for next year is “ under consideration.” “Brands are the ones with the resources and they are the ones that can make a change, for example, by not funding particular newspapers.
  • INFER  |  WEDNESDAY, DECEMBER 7, 2016
    [Business, Examples] Infer Launches New Predictive Behavior Scoring for Pardot; Expands Sales Intelligence Capabilities
    Press Release: Company Further Accelerates Product Innovation and Extends Open Ecosystem. MOUNTAIN VIEW, CALIFORNIA – December 7, 2016 – Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced several enhancements to its product portfolio. the next three weeks).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 7, 2016
    [Business, Examples] The Dark Power of Medium
    Mine looked like this: To see an example of Rabbut in action, click this article and scroll to the bottom. Images are screen captures from real product use. The post The Dark Power of Medium appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kiki Schirr, {grow} Contributing Columnist.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, DECEMBER 7, 2016
    [Business, Examples] Business-to-business (B2B) pricing strategy research – part 1
    When developing the optimum pricing strategy in business-to-business (B2B) markets, it’s essential to have insights into how the market is likely to react when a product or service is sold at different price points.  Learn more about Circle’s approach to business-to-business (B2B) pricing strategy research here.
  • KAPOST  |  TUESDAY, DECEMBER 6, 2016
    [Business, Examples] Taking Integrated Marketing to the Next Level
    It also helps to attract the persona-based community B2B businesses want to serve. Remember, there is a vision each person is keeping in mind for the business (big picture). Here are some great examples of companies that are getting integrated marketing right while also staying innovative and interesting. 4. Jackpot, right? So
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 6, 2016
    [Business, Examples] How Global CMOs Reap the Benefits of Technology
    For example, Julie Lyle, CMO of Demandjump and former CMO of Wal-mart believes technology has enabled tracking, measurement, and best practices sharing. Internal strategy for long-term growth such as Innovation and New Products development progress were also measured. Created A Lot of Value. CMO Corner
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 6, 2016
    [Business, Examples] How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]
    The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Jordan is a content marketer at Bizible, the software-as-a-service product provider founded in 2011. About Jordan Con.
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 6, 2016
    [Business, Examples] Why Your UX Design Is Failing: It Doesn’t Tell a Story
    Busy layouts, pop-out ads, small print, slow load time, and even boring web design contributed to mistrusting a site, Forbes reported. Extra Space Storage , for example, realizes most people are coming to its website to price storage units in a specific city. Take Intercom , for example. Think Beginning, Middle, and End. Maybe.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 6, 2016
    [Business, Examples] 37 Big Data Case Studies with Big Results
    Evolv crunches more than 500 million data points on gas prices, unemployment rates, and social media usage to help clients like Xerox—who has cut attrition by 20 percent—predict, for example, when an employee is most likely to leave his job. By Rob Petersen, {grow} Community Member. Who’s using it? How are they apply data?
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Business, Examples] The Ultimate Guide to Account-Based Marketing: 6 Key Steps
    And yet, it seems like account-based marketing is a fairly new concept to many people. A big part of that has to do with a lagging alignment between marketing and sales within many organizations -- while this number is almost double what it was last year, only 60% of businesses say they're “somewhat” or “tightly” aligned with sales. Right?
  • BIZNOLOGY  |  MONDAY, DECEMBER 5, 2016
    [Business, Examples] Social media strategy leaders: Lisa Marcyes
    How has social media influenced the daily work of the business functions you touch? Product launches. Once your buyer has purchased the product and converted into a customer, social media really is a great way to create long-term relationships with lead to retention and loyalty. Welcome, Lisa ! Manage social influencer outreach.
  • ACT-ON  |  MONDAY, DECEMBER 5, 2016
    [Business, Examples] B2B Marketing Automation Software for Fast Growing Companies
    As each new year approaches, marketing teams often search for ways to be more productive and successful. Whether you’re looking to launch your product or service, drive traffic to your website, or create some buzz on social media, to do it well means you’ll have to make tough decisions about what you can and can’t do. We want to help.
  • KAPOST  |  FRIDAY, DECEMBER 2, 2016
    [Business, Examples] How a Content Operation Benefits Front-Line Marketers
    Like any business process, a content operation requires work, but the additional work seems to fall more on their shoulders. Product marketers: I’m guessing you want time to research competitors and how customers use your product. The product marketer can develop the key differentiators of their product. And so on.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 2, 2016
    [Business, Examples] 3 Ways to Optimize Customer Experience Via Email
    Think of your email communications as a means for delivering value to your audience and to your business, by helping people make purchase decisions that are relevant and meaningful to their needs and desires, at the most appropriate times. See this example from FabKids, a children’s clothing eCommerce site. The CX quest is on.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 2, 2016
    [Business, Examples] Why Your Brand Storytelling Strategy Should Take a Stand
    All this Trump business will be behind you. ” Every business leader is now starting to think how they’re going to position their brands in this new, unexpected environment. There is genuine concern throughout the business community that this bill, if signed into law, would jeopardize all that has been accomplished so far.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 2, 2016
    [Business, Examples] How to Automate Your Account-Based Marketing Strategy
    In today’s digitally-empowered world, buyers are developing their own conclusions about your products and services long before they reach out to your sales team. For example, your campaign might target multiple criteria such as verticals, sub-verticals, product-fit, employee size, and more. Lead-to-Account Matching. Acme Co.,
  • ACT-ON  |  FRIDAY, DECEMBER 2, 2016
    [Business, Examples] 6 Things to Consider When Creating Your 2017 Marketing Plan
    For example: Key Goal: Develop deeper relationships with our customers to reduce customer churn and increase customer lifetime value. Sub goal 2: Create an onboarding nurture campaign using email and product newsletters. If you have the chance, talk with some of your customers about their experience with your company and your product.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Business, Examples] 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them
    All of these inconsistent processes and data issues would result in inaccurate measurement–just like what many businesses experience. For example, let’s say you want to break out all of your revenue by country to gain insights on which geography is producing the most revenue or generating the most leads. Is data blank?
  • SNAPAPP  |  WEDNESDAY, NOVEMBER 30, 2016
    [Business, Examples] How to Drive Website Engagement? 13 Examples of Interactive Content
    As marketers become more familiar with the technology and tinker with their creations, we continue to see more personalized, innovative, and unique approaches to demand generation for a product or service.  . Get busy creating!  . company’s website is often the first touchpoint for new visitors coming to learn more about its services.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Business, Examples] Three drastic marketing changes ahead for 2017
    Another good example is Medium. good example is my online friend Srinivas Rao. It makes business sense: the author gets recurring income and is financially independent from ebook juggernauts like Amazon. By Mars Dorian, {grow} Contributing Columnist. Goodbye website. The holy grail. The mother base of all missions. Wooza!
  • VIDYARD  |  WEDNESDAY, NOVEMBER 30, 2016
    [Business, Examples] Watch This Video: Are You Too Busy to Learn If You Have Prediabetes?
    Don’t companies want to push their products on people? If you’re like me, you don’t love commercials interrupting your shows, shouting at you to buy this and buy that, and shoving products you don’t necessarily need down your throat. Get 15 Tips from the Experts on B2B Video Production! We’re busy! mean, Netflix.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Business, Examples] 10 Examples of Facebook Ads That Actually Work (And Why)
    If you're looking for some great examples, you've come to the right place. Then, we'll show you eight different types of Facebook Ads, each with real-life examples -- along with some insights into why that ad is so successful. value proposition tells the reader why they should click on your ad to learn more about your product.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 30, 2016
    [Business, Examples] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    Look for demographic parameters such as company size (employees or revenue), industry, job title, business model, and geographic location. Here’s an example of what an SLA for lead qualification might look like: Here’s what’s needed for a successful lead qualification SLA: 1. Part one  was about getting started.  Attend a webinar?
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Business, Examples] Virtual Reality vs Traditional Video: 7 Differences You Need to Know
    Virtual reality is the hot new video marketing tool disrupting business plans and budgets across the planet. VR production requires some specialist equipment that can seem incredibly intimidating, not to mention expensive. With normal video production, this is fine. With VR video production, it’s not fine. No joke.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 29, 2016
    [Business, Examples] What content to blog for Google search success
    And, even better, all of these posts will most certainly be as germane and bespoke to you and your business. Examples can include absolutely anything. Products & Services:  I guarantee you that all the copy on your website is completely devoid of color, diversity, humor, and subjective tone. What to Write? You heard me.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Business, Examples] Better Social Selling, an Interview with Jill Rowley
    Have you ever wondered about how you can leverage social selling for better lead generation and business development? They’re hiring more people to do those things, and actually, they’re hiring more junior people who have no business acumen, who have no sales experience, and they’re just doing more. Jill: Sure, Brian.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Business, Examples] 3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment
    For example, we normalize how leads are scored based on their job title. As our business has grown, there has also been a greater need to drill down on scoring granularity. Two years ago, we started scoring on product interest to give our internal sales team an idea of the products a lead was researching.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Business, Examples] How to Validate Your Blog Post Topics: A 3-Step Process
    Imagine you own a business that films and produces yoga routines for at-home practice. To help you avoid wasting time on topics and keyword plays that won't generate a meaningful return for your business, we've put together a simple process for validating your ideas before you start writing. The result? Jackpot. Check it out below.
  • COMPUTER MARKET RESEARCH  |  MONDAY, NOVEMBER 28, 2016
    [Business, Examples] 6 Rules that need to be in your Sales and Marketing Channel Program
    The end result not only reduces productivity and program ROI but also weakens the relationship you’ve worked so hard to establish with your channel partner. Ultimately, channel sales and channel marketing programs should be used as business driving tool that drive revenue and help you better understand current market conditions.
  • VIDYARD  |  MONDAY, NOVEMBER 28, 2016
    [Business, Examples] Big Bang, Small Budget: How Scrappy Startup Videos Changed the Game for #FlipMyFunnel
    Picture this: you have an incredibly important goal, something that will change the course of your business. A big part of your strategy rides on it, and it’s up to you to make it happen. “Nowhere on our website do we have product videos. And we actually tried creating a bit of product-focused content to test against this video.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Business, Examples] 4 Life Lessons I Learned (So Far) From a Career in B2B Sales
    Whether you’re a seasoned salesperson or just starting out as a mighty business development rep, read on for four life lessons I learned in sales: 1. The most common example happens in a customer meeting when you explain a technical concept to a customer, only to hear them say “That makes sense…” with a furrowed brow. ” 2.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 28, 2016
    [Business, Examples] For Holiday Mobile Marketing Success, Think Year-Round
    Content and SEO strategy can impact all of these actions, helping potential customers discover and purchase products. Unfortunately, however, many businesses get bogged down in creating up-to-the-minute content instead of thinking year-round. The holidays are a busy time for businesses and consumers alike. Marketing SEO
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 28, 2016
    [Business, Examples] Your marketing strategy is not a decision. It’s decided for you
    It’s fun working with so many diverse businesses and a dizzying array of marketing problems. While this is not part of my core revenue stream, it allows any business owner or fan from the blog to get a piece of my time. help businesses think through factors like: Competitive position. This decision has had two results.
  • CEROS  |  MONDAY, NOVEMBER 28, 2016
    [Business, Examples] Life (and Death) as a Funeral Home Marketing Agency
    Behind every funeral home is a small business owner, someone who more than likely inherited that business from their parents and grandparents before them, and who is beholden to the same entrepreneurial challenges facing every small business proprietor. It’s a people business. What a great business to be in!’
  • ACT-ON  |  MONDAY, NOVEMBER 28, 2016
    [Business, Examples] 5 Powerful Lessons from Steven Spielberg on Content Marketing
    Take, for example, the LinkedIn eBook titled, “The Sophisticated Marketer’s Guide to LinkedIn.”. Once the eBook was finished, these influencers shared it with their large audiences, which amplified results and translated into thousands of shares and millions of dollars in new business. But the young Spielberg had a solution. Guess.
  • CONTENT STANDARD  |  SATURDAY, NOVEMBER 26, 2016
    [Business, Examples] How Branded Short Films and Documentaries Are Transforming Video Marketing in 2016
    “There’s a lot of clutter in the marketplace,” Geoffrey Campbell, senior director of content and production at WPP-owned media firm MediaCom, told PRWeek. The short film chronicles Shezi’s fight against the disease and journey to restart his business. million words. ” But how? Marriott: Two Bellmen.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 24, 2016
    [Business, Examples] Pega Customer Decision Hub Offers High-End Customer Journey Orchestration
    My previous posts about Journey Orchestration Engines (JOEs) have all pointed to new products. Indeed, some features the product had a decade ago are still cutting edge today – my favorite is simulation of proposed decision rules to assess their impact before deployment. But some older systems qualify as well.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2016
    [Business, Examples] Google AdWords Expanded Text Ads: Best Practices For The New Format
    And, businesses are now having to scramble to update their ads before Google stops supporting the old format in January. This is where you’ll reference the main benefit or USP of your product or service, or stress the urgency of your offer. For example, wider characters such as “W” take up more space. Source. Make Changes.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Business, Examples] How to reach your customers at work or at home
    Have you ever wished you knew more about the consumer side of your business customers? have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record. As an example, look at the case of Ajay Gupta himself.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 23, 2016
    [Business, Examples] Adapting To The NEW Consumer With Better Analytics
    What I mean is being able to really connect the dots between traditional KPIs like impressions and clicks directly to business goals. Example: That campaign video produced 20,000 views but how many of those views translated in traffic to the website? Business can have access to increasing context about their customer in real time.
  • BIZIBLE  |  TUESDAY, NOVEMBER 22, 2016
    [Business, Examples] Why Conversion Is More Important Than Traffic for Generating Sales
    The website content covers a topic that is not directly related to the product or service you are selling. For example, the number one page for traffic on the Profitworks website links to a free accounting software. We offer this because many of our customers are small businesses. Continue reading to learn about the other two.
  • SNAPAPP  |  TUESDAY, NOVEMBER 22, 2016
    [Business, Examples] 51 Essential Email Marketing Tips to Help Marketing Automation
    Don’t just talk about your company or products. 6. Treat them like VIPs and give them special benefits such as advanced access to new products or sales. Reward your best customers with special discounts, first looks at new products, and early access to sales and promotions. Showcase Your Most Popular Products.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Business, Examples] 8 Interesting Things You Probably Didn't Know About Google's Algorithm
    At the time of writing the paper, Page and Brin noted, “the predominant business model for commercial search engines is advertising. The goals of the advertising business model do not always correspond to providing quality search to users.”. It’s not often that you see the word “fun” and “algorithm” in the same sentence. Okay, fine.
  • LEANDATA  |  MONDAY, NOVEMBER 21, 2016
    [Business, Examples] DIY Account-Based Plays in Three Easy Steps
    And I agree that it’s time to start getting down to business and actually design ABM plays that can drive your business more revenue. My example of an ABM campaign will be based out of Marketo. Closing out with another marketing email featuring a second product datasheet. We’ve reached peak ABM hype. Surveys. Webinars.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Business, Examples] How Your Content Marketing Can Get an Extra Lift From Influencers
    Hollywood has celebrities, fashion has models, and business has its moguls. If you can get enough influencers talking about your product or your brand, you start to really get noticed. The internet is no different. No matter where you are in your content marketing campaign, influencers can help take you to the next level. Little Bird.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Business, Examples] Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands
    Examples Of Data-Driven Storytelling By Leading Brands. 1) OkCupid. This information is relevant to almost everyone, but perhaps particularly relevant to younger demographic -- one that is likely interested in using the product. 4) Zillow. What are your favorite examples of data-driven storytelling? Check them out below.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Business, Examples] What Is Whitespace and Why Does It Matter? 8 Websites to Inspire Your Web Design
    They scroll quickly, skim posts, and get distracted by busy layouts trying to accomplish too much. Too much information or visual data crammed into a small, busy space can cause cognitive fatigue, and our brains have difficulty absorbing anything at all. Empty space is not always wasted space. What Is Whitespace? Whitespace.
  • NUSPARK  |  SUNDAY, NOVEMBER 20, 2016
    [Business, Examples] 6 Tips for Collaboration When Producing and Sharing Great Content
    This includes not just planning and production, but the way the entire process flows. Here are six tips for putting together a winning team that works cohesively to plan, create and share business content. Who in your organization is involved in content production? Get Your Players Together. Is Everyone on the Same Page?
  • JUNTA 42  |  SATURDAY, NOVEMBER 19, 2016
    [Business, Examples] This Week in Content Marketing: WordPress and Medium Begin Turf War for Owned Media
    Our rants and raves include an immersive live storytelling-and-performance mash-up and theories about the impending downfall of the press, then we wrap up with a gorgeous example of the week from Autodesk. Blogging Content Distribution and Promotion Content Marketing Examples Industry News and Trends PNRThis week’s show.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 18, 2016
    [Business, Examples] 5 Quotes to Recharge Your Marketing
    ” In his book,  The Long Tail: Why the Future of Business is Selling Less of More , author and entrepreneur Chris Anderson uses this quote to convey how marketers are quickly moving away from mass marketing techniques towards personalized marketing communications. Surprisingly, valuable marketing lessons are all around us.
  • ACT-ON  |  FRIDAY, NOVEMBER 18, 2016
    [Business, Examples] Why You Need a Style Guide (and How to Make One)
    Commonly, a style guide includes everything from the way you capitalize your company and product names to industry-used terminology to your stance on whether to use an Oxford comma. Creating a style guide is not just a luxury of giant corporate businesses. Style guide examples. And do you use it? Why do this to myself?
  • DISCOVERORG  |  THURSDAY, NOVEMBER 17, 2016
    [Business, Examples] Blast Off of the Sales Tech Stack: An Interview with Holger Schulze
    At the highest level, we are looking to identify organizational trends regarding the use of sales technology and see how companies are equipping their sales reps to become more productive and collaborative. Where do the greatest levels of interest exist: sales intelligence, productivity, or sales gamification? 30th 2016) now!
  • CHIEFMARTECH  |  THURSDAY, NOVEMBER 17, 2016
    [Business, Examples] The Customer Experience Operating System (CX-OS)
    Once the conversation moves to customer experience, by definition it expands beyond marketing and becomes a holistic framework that requires a new approach, one acts as a central nervous system for the business. The customer experience operating system (CX-OS) is an operating system in a business sense. But each was also a silo.
  • HG DATA  |  THURSDAY, NOVEMBER 17, 2016
    [Business, Examples] Technically Speaking: An Interview with Every Market Media CEO Rick Holmes
    We had the chance to sit down with Rick and pick his brain about pressing marketing challenges, maintaining creative freedom, and how a little meditation every so often is a key ingredient when it comes to being the happiest, most productive version of yourself. This taught me about running Internet businesses as well as digital marketing.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 17, 2016
    [Business, Examples] How 4 Brands Are Revolutionizing the Customer Experience
    For example, a brand that retargets you with a relevant ad based on something you said during a phone call, or delivers an email based on your web-browsing behavior is typically a positive experience, right? In this post, I’m going to review four examples of exceptional customer experiences. It has real business impact.
  • ACT-ON  |  THURSDAY, NOVEMBER 17, 2016
    [Business, Examples] How to Produce a Great Webinar
    Examples: social media, blogs, direct email/mail. You will probably use more than one channel; for example, you might send an email to a segment of your list and also use social media. Get ready to rock production. In post production, you can layer the transcript as closed-caption text over the video. Homework first!
  • JUNTA 42  |  TUESDAY, NOVEMBER 15, 2016
    [Business, Examples] With Maturity Comes Results for Australian Content Marketers [New Research]
    It has been proven over time, with the greatest content marketing examples as well as the best-known media models, that building a platform leveraging (for the most part) one content type on primarily one channel is a winning formula versus the publish-everywhere model. How mature are Australian companies with their content marketing?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 15, 2016
    [Business, Examples] Global CMOs and the Vital Role of Culture and Teamwork
    Of course there are examples of countries banning websites or the Internet altogether but you get the idea. Additionally, a strong culture bolsters a company’s brand, especially through what employees and customers broadcast on social media about how they love where they work and how they love the products or services.
  • SNAPAPP  |  TUESDAY, NOVEMBER 15, 2016
    [Business, Examples] From Awareness to Advocacy: Interactive Content for the Entire Customer Lifecycle
    Each business is unique and each target customer segment is unique. However, creating active experiences for these customers can get them to focus on your specific business as a possible solution to their problem. Interactive content allows customers to give their voice back to the product. An example from here at SnapApp.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 14, 2016
    [Business, Examples] HubSpot Announces LinkedIn, Facebook Partnerships and Free Marketing Automation Edition at INBOUND Conference
    Maybe it's me, but the show seemed to lack some of its usual self-congratulatory excitement: for example, CEO Brian Halligan didn’t present the familiar company scorecard touting growth in customers and revenues. (A quick check of financial reports shows those are just fine: the company is expecting about 45% revenue increase for 2016.)
  • CONTENTLY  |  MONDAY, NOVEMBER 14, 2016
    [Business, Examples] This Tone Analyzer Could Help You Sound Like Your Favorite Publisher
    The tricky business of tone. When a consumer-packaged goods brand wants to sound like an episode of Last Week Tonight With John Oliver in its video product launch, or an insurance company wishes to capture the je ne sais quoi of Real Simple, what does this mean for the people creating and measuring the impact of this content?
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2016
    [Business, Examples] 12 Great Examples That Prove the Power of Repurposing Content
    So to inspire your repurposing efforts, I put together some benefits and examples below. 12 Examples of Strategic Content Repurposing. 1) Joe Pulizzi’s Epic Content Marketing Book. Jay Baer, founder of Convince and Convert, creates three-minute informational videos on a variety of topics -- from business to social media.
  • JUNTA 42  |  SATURDAY, NOVEMBER 12, 2016
    [Business, Examples] This Week in Content Marketing: Deep Content Insights after Three Years of Podcasting
    Rants and raves include Forbes and Yahoo, then we wrap up with an example of the week: Chief Content Officer (CCO) magazine. The power of virtual reality as a means to showcase premium products. Content Marketing Careers Content Marketing Examples Industry News and Trends Native Advertising PNRThis week’s show.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Business, Examples] Winners of 2016 Video Marketing Awards Announced at Viewtopia
    Lenovo, Reltio, MongoDB, SolarWinds and others recognized for innovative use of video to drive business results. The VMAs recognize organizations that are using video content and analytics in exceptional ways to expand their audience, generate demand and empower their sales teams to close more business. Small Business, Big Bang.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Business, Examples] The Best of the Best: 2016 Video Marketing Awards
    At Viewtopia, the Video Marketing Summit held in San Francisco November 9-10, one of the biggest themes to emerge from all of the talks, keynotes and sessions was companies using video more than ever, and bringing more and more of that video production in-house. Small Business, Big Bang – Terminus. Sangram here!” Big time.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2016
    [Business, Examples] The Anatomy of a Lead-Generating Website
    As a result, your business won't be able to grow at a healthy rate. You'll find useful tips in here whether you're coming from a startup generating leads from scratch, or from a well-established business looking to tighten up your website to increase conversions. Forms are the crux of any business' lead generation efforts.
  • ACT-ON  |  FRIDAY, NOVEMBER 11, 2016
    [Business, Examples] A Salute on this #VeteransDay
    Gal Josefsberg, Act-On’s vice president of technology and products, was born near the hospital bedside of his father, who was recovering from the mortar fragment that went through his leg on the last day of the Yom Kippur war. Yekutiel Josefsberg, holding his newborn, Act-On's Gal Josefsberg, vice president of technology and product.
  • CONTENTLY  |  THURSDAY, NOVEMBER 10, 2016
    [Business, Examples] How Content Made Peloton the Fastest-Growing Company in New York
    Last month, the at-home fitness brand took the number one spot on the Crain’s New York Business 2016 Fast50 , a list of the fastest-growing companies in New York. With a staggering two-year growth rate of 2,829,405 percent, the business is on track to increase its revenue by a factor of five this year. According to Inc.
  • SNAPAPP  |  THURSDAY, NOVEMBER 10, 2016
    [Business, Examples] 9 Top Holiday Marketing Campaigns (For Every Season)
    Marketers are so busy trying to find the right images to post on social media, or putting a holiday spin on that long-ago-planned blog post, they forget the most important part: creating content that genuinely helps the audience in some way. And finally, they list the exact products they used in the video to get the results.
  • CONTENT STANDARD  |  THURSDAY, NOVEMBER 10, 2016
    [Business, Examples] Your Digital Marketing Strategy Depends on Online Reviews
    Research shows that the vast majority of shoppers look at reviews before they make their purchase or visit a business. Word-of-mouth marketing is one example of social proof in action. Although reviews can serve very practical purposes, such as answering a user’s questions about a product, the true value is social.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Business, Examples] The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
    Both at HubSpot and at other businesses I've helped advise, I've seen marketing and sales teams experiment with all sorts of different tools they've hoped would drive growth. One of the most important lessons I've taken away from growing businesses is that most growth problems come not from ideas, but from execution.
  • ACT-ON  |  THURSDAY, NOVEMBER 10, 2016
    [Business, Examples] Rethink Podcast Episode #6 – Interview with ListenLoop’s Rodrigo Fuentes about Getting Started with Account-Based Marketing
    In this Episode #6 of the Rethink Podcast, Act-On’s Adam Mertz, senior director of product marketing, talks with ListenLoop’s Rodrigo Fuentes about account-based marketing. Enjoy the conversation, and we hope you can get one or two takeaways that you can bring to your business. That’s a great example on the brand side.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Business, Examples] 3 Core Sales Support Services Your Agency Needs To Offer
    According to 2016 data from Econsultancy , only 22% of businesses are satisfied with their lead to customer conversion rates. Businesses with tightly aligned sales and marketing teams generate on average 208% more revenue from marketing than companies with disjointed teams. Create an SLA Between Marketing and Sales. Initial CRM Setup.
  • LEANDATA  |  WEDNESDAY, NOVEMBER 9, 2016
    [Business, Examples] Stack & Flow featuring LeanData’s Evan Liang
    And it’s why when he was asked on the “Stack & Flow” podcast about the capabilities of modern tech stacks, Liang said he would only give most businesses a “C” grade. You really have to customize everything for your business and your go-to-market strategy. You have to understand how products in your stack can work together better.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Business, Examples] Top Marketing Blogs You Should Be Reading
    Their blog features the latest how-to articles spanning various B2B marketing topics including hands-on guides that help marketers implement best-in-class strategies for their business. The blog features a variety of content from guest posts and leading influencers that helps you master and scale your efforts across your business.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 9, 2016
    [Business, Examples] What Global Marketers Can Learn From Quentin Tarantino
    Yes I realize some countries block the Internet and certain sites and so on but for the majority of brands doing business today, regardless of where they are based, are marketing on a global level. Pulp Fiction provides a perfect example. At least it is according to IMDB. Trust me that description doesn't begin to tell the story.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 9, 2016
    [Business, Examples] How I Learned to Stop Worrying and Start Loving Third-Party Data
    Is first-party data dependence good for business? While one eyewitness may paint a certain picture, for example, multiple eyewitnesses can fill in gaps, cast doubt on elements you once thought factual, and confirm elements you once thought flimsy. The second reason ignoring third-party data can be bad for business. My advice?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2016
    [Business, Examples] Topics Over Keywords: A Simple Framework for More Effective Content Creation
    great example of this is around “inbound sales," an area that we’ve been covering a lot. Here’s an example to illustrate this: In the above example, the core topic is “workout routines.” Each of the surrounding subtopics focuses on a more specific branch of the core topic, for example, “workout routines to build lean muscle”.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 8, 2016
    [Business, Examples] Why Are 6 in 10 CMOs Spending Time on Methods That Don't Work?
    The one takeaway that jumped off the screen at me when I read it was "Chief Executive Officers say that although around five C-level executives are responsible for driving disruptive business growth, the majority (37%) hold CMOs first in the firing line if growth targets are not met. Disruptive Growth. What Exactly is Disruptive Growth?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 7, 2016
    [Business, Examples] How do I find time to create content? 25 Ideas!
    There’s probably nothing I can write that can impact your determination, but I can provide you with 25 ideas and best practices to help you squeeze more content-producing productivity out of every hour. Find a routine.   Try to create content at your most productive time each day, or on the same day each week. Business trips?
  • CEROS  |  MONDAY, NOVEMBER 7, 2016
    [Business, Examples] Want to Increase Creativity? Look Outside the Office
    Sometimes, the content is just a thinly-veiled product marketing pitch; other times, it’s well-meaning information that simply falls flat from an execution perspective. These seminars are designed to teach senior executives and marketing professionals how to apply storytelling structure to their business. Happy reading! What We Do Now.
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2016
    [Business, Examples] 19 Brands with a Cult Following (And What You Can Learn From Them)
    And remember, it works in a number of sectors -- at least half of nonprofits, for example, say that a rebrand has increased their revenue. Third, Instagram micro-influencers are smartly targeted with free products and other perks in exchange for featuring LaCroix in lifestyle images shared with their large following. Source: Brand New.
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2016
    [Business, Examples] 15 of the Coolest Agency Offices We've Ever Seen
    Our offices are often our homes away from home, and a good office environment can help employees stay engaged, productive, and happy throughout the day. 15 Examples of Cool Agency Offices. 1) Leo Burnett Moscow. If you're spending over 40 hours a week in a single location, shouldn't you at least be comfortable? certainly delivered.
  • CONTENTLY  |  FRIDAY, NOVEMBER 4, 2016
    [Business, Examples] Contently Case Story: How Cornell Tech Reveals Its Incredible Experiments to the World
    The graduate programs—which include MBA and computer science degrees—focus on education for digital pioneers, fusing technology with business and creative thinking. Over the course of the program, students work alongside industry partners and postdoc researchers to build startups and new products. Scaling production.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 4, 2016
    [Business, Examples] Interesting Infographics: Converting Chats to Sales
    While live website chats are most commonly looked at as a customer service tool rather than part of the B2B lead generation process, savvy businesses have begun to look at them as also offering a new source of conversions. Your chat agents will likely have differing levels of expertise on the various products and services that you offer.
  • KAPOST  |  FRIDAY, NOVEMBER 4, 2016
    [Business, Examples] What is a Content Governance Board—And Why You Need One
    Then you should consider appointing a Content Governance Board (CGB). A CGB is a team comprised of a leader from each marketing function within the company, or, at larger companies, within a specific business unit. It also includes a representative from internal content consuming teams such as product or sales. Of course it would!
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 4, 2016
    [Business, Examples] 4 Ways to really engage your customers on social media
    Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. One of many mistakes small businesses make while trying to grow is failing to really inspire customer engagement. Think along the lines of a fun, lighthearted contest so you can promote your product.
  • CONTENT STANDARD  |  FRIDAY, NOVEMBER 4, 2016
    [Business, Examples] How AR and VR Technology Are Shaking Up Advertising
    But today, many of the largest names in tech have announced various bids into the VR space ; from Google looking to upgrade from its mobile-friendly Cardboard product to full headsets, to Sony releasing headgear that works with its PS4 system, the field is becoming wider and more accessible each day. Future Tech, Today. Win-win, right?
  • ACT-ON  |  FRIDAY, NOVEMBER 4, 2016
    [Business, Examples] How to Create a Successful Webinar? Start by Asking These 7 Questions
    Institutions like Khan Academy and Linda.com base their entire business model around online classes. Business people are tuning in, too: 75% of executives watch work-related videos on business websites at least once a week, according to Insivia. The tools you need will vary a bit depending on the finished product you want.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 3, 2016
    [Business, Examples] Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn
    shotgun approach may be better when you have a lower cost product or solution when you need as many leads and subscribers as possible to get a return on your social media investment. For example: An Alterra Group study shows that 97% of marketers reported that account-based marketing approaches had the highest ROI. Specific” companies.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 3, 2016
    [Business, Examples] Why Cross Channel Marketing Needs To Be Visual
    Imagine it’s a launch of new webinar series or an introduction of a new product. ” The following 3 examples illustrate why rich media and images are at the core of cross-channel marketing and how three very different businesses were able to use imagery to drive the behavior and engagement with their target audiences. 1.
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