• MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Business, Examples] Improving ROI with Marketing Optimization
    Optimization in Action – A Simple Example. Consumer data outstrips business data –. social media, which is only beginning to be understood as a business tool. campaigns, organizational units and business objectives. If we can quantify the financial impact of constraints, could we make a business case. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Business, Examples] Start engaging from the first click in the Customer Journey
    For example, User Experience and Customer Service professionals have. products and services to meet their needs. business, understand it we must. This may have nothing to do with the quality of our products/services, the competitive environment, changing. departments, see examples in Figure 2. product.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Business, Examples] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Some people, for example, prefer to read text, while others like images and graphics, and still others like watching videos. Why Online Presentations Belong In Every Content Strategy Whatever your feeling about business presentations, PowerPoint and its equivalents have taken their place as one. so ubiquitous in business. world.
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Business, Examples] 9 Examples of Native Ads People Actually Enjoyed Reading
    Check out the best examples from the year. The New York Times launched its sponsored content in January 2014, and the publication has become an example for the media in regards to how to present native advertising -- from the use of a subdomain to the labeling in the header. What was your favorite example of native advertising?
  • BIZNOLOGY  |  FRIDAY, JANUARY 23, 2015
    [Business, Examples] Mobile will disrupt your industry: 3 ways to protect your business
    'How important is mobile for marketing your business in 2015? Anyone carrying and using a mobile phone creates a stream of data about their likes and their locations that many innovators plan to leverage for delivering improved products and services. Even coffee only got support from just over half the respondents. Cool, right?
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Business, Examples] 25 of the Best PowerPoint Presentation Examples Every Marketer Should See
    Click here to download 20 examples of top-notch PowerPoint presentations and get tips for creating one of your own! 25 Great SlideShare/PowerPoint Presentation Examples for Marketers. In the SlideShare presentation below, Mark Johnstone outlines a better way to brainstorm ideas that will help build your business. Mark Johnstone.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Business, Examples] What Social Media Can and Can’t Do by @davekerpen
    Social media cannot make up for a bad product, company or organization. The good news is, if you’re using social media well, you’ll quickly know when you have bad products, employees or processes. A good example of a bad organization is Business Objects where I grew GE by 242%. Dave Kerpen of Likeable Local.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Business, Examples] The Biggest Thing Jake from State Farm Taught Me: Phone Calls Drive Revenue
    Discover, for example, has rolled out a series of commercials that highlight their live service with the line, “We treat you like you’d treat you.” The surge of inbound phone calls to businesses from smartphones, for example, has catapulted implementing click-to-call to the top of businesses’ to-do lists. Even at 3am.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 22, 2015
    [Business, Examples] What’s Your Content Cadence?
    Frequency is more about productivity and cadence is more about your communication style. Let’s use this post as an example of my point: Who is the person I am picturing in my head as I write this? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. I’m excited as hell. It was a good post.
  • MARKETING ACTION  |  THURSDAY, JANUARY 22, 2015
    [Business, Examples] Chris Kiersch on Best Practices for Choosing and Implementing a Marketing Automation Solution
    He has started, sold, and partnered with digital agencies aimed at integrating sales and marketing platforms for a variety of businesses. And for us, it was very difficult to get support for each individual product. Check out The Business Case for Marketing Automation. 'An Act-On Conversation. LEO : I agree. Failing forward.
  • FATHOM  |  WEDNESDAY, JANUARY 21, 2015
    [Business, Examples] Marketing Confessions: Numbers Sometimes Lie (Shh, Don’t Tell Anybody!)
    For example, can you truly put a hard numerical value on the re-branding of your company or the refinement of a strategic mission? Put another way, What’s the cost of going out of business? 'Let’s talk investing. Warning: The following is in no way intended to be construed as financial advice. Probably not.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 21, 2015
    [Business, Examples] Why transparency is essential for building corporate brand trust
    Trust in business has reached new lows, as reported by the latest 2014 Edelman Trust Barometer (e.g. In short, the relationship between transparency and trust for a corporate or product brand is irrefutable. For example: • Retail 90%. Consumers used to believe most advertising and political propaganda. Not anymore.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 21, 2015
    [Business, Examples] 4 Ways Your Audience Can Provide Content Ideas
    Does your business get stellar online reviews ? For example, take a look at this testimonial post that customer-service app, Desk, put together. Brathen often asks questions in her posts, like this example in which she reaches out to her fans and asks them to share their favorite cold remedies. Where to get started?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Business, Examples] 14 Data Visualization Tools to Tell Better Stories with Numbers
    Data visualization adds a narrative element to your data, and can be a great way for a business to tell their story. Here is Today is a great example of an interactive timeline which continues to zoom out to give relative times all based on today. It seems simple, but is an example of several good aspects of data visualization design.
  • HUBSPOT  |  WEDNESDAY, JANUARY 21, 2015
    [Business, Examples] How to Create a Logo: Designers Give a Look Inside Their Process
    From the concept stage to the final product, what goes into designing a logo? Is it not too busy, distracting, or confusing? Before we get to the design process, let''s dissect two examples of great logos. Example 1: Evernote. Evernote''s logo is a great example of a logo that follows all five of these principles.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Business, Examples] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
    According to Jim, without measures on engagement and customer loyalty, businesses will not be sustainable. Engagement marketing is about building relationships —which is much bigger than just selling a product. Jim cites an example from Skype, whose goal was to show the human impact of people connecting through their technology.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Business, Examples] 12 Noteworthy Examples of B2B Companies on Instagram
    This transparency allows other businesses and prospects to experience the company’s highly engaged staff. The The company has a great way of showcasing their products in a subtle manner without rubbing followers the wrong way. 'Instagram is a social media platform unlike any other. It embodies a unique element: storytelling.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 20, 2015
    [Business, Examples] How to Garner Sweet Success on Instagram
    Using Capobianco’s Instagram feed as an example, we’ll share some of her tips to find Instagram success. You don’t need to run a bakery to learn from her Instagram knowledge, every small business owner can benefit from these helpful tips. Don’t just post product photos. Get a good picture. Pixlr Express.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 20, 2015
    [Business, Examples] How to Build Strong Brand Storytelling From the Inside Out
    In order for purpose (which is the foundation of brand storytelling) to be clear, companies have to understand the business that they’re really in. Back to Levitt’s point, companies aren’t in business to sell things, they’re in business to satisfy customers. 'January 20, 2014. We’re trying to get people to buy what we sell.
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Business, Examples] 28 (of the) Best LinkedIn Marketing Guides of 2014
    Image credit: Cox Business. 2-column layout; no tabs for careers, products or services; link back directly to the main business page; no employee profiles are associated), how to create a showcase page, and best practices for B2B marketing using showcase pages. 10 Steps To Use LinkedIn For Small Business by MarketingThink.
  • B2B MARKETING TRACTION  |  MONDAY, JANUARY 19, 2015
    [Business, Examples] 5 Ways to Systematize your eNewsletter Production Process
    For example, you might include some of the following: A section that lists 3-5 headlines from your industry with a brief description of why the news is important. featured article related to your work, product or services. If you are targeting busy executives, consider having both articles they can read and podcasts they can listen to.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Business, Examples] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    Here are some ways to repurpose your well-researched blog posts to capture a more engaged audience for your business. Traditionally, businesses have used this platform to distribute company-centric news or ask email subscribers to buy something. Example. Example. Example. Example. Example. Example.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 19, 2015
    [Business, Examples] The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year
    'As a student of marketing and social media, I am always looking for the best examples of content out there. It holds great lessons for all business leaders. This presentation helps you understand how to apply growth hacking principles to your own business. Which are your favorite? And which ones did I miss? Best Slideshares.
  • VIDYARD  |  FRIDAY, JANUARY 16, 2015
    [Business, Examples] Free Forrester Report: Personalized Video can Help Increase CTRs by 985%
    But seriously, from a marketing perspective, consumers are really only interested in products that will help them. Your prospects aren’t understanding their need for your product or service and since they’re only interested in those that meet their needs, that 8-second window you have to capture their attention is *phoom!* – gone.
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 16, 2015
    [Business, Examples] Don’t Be Fooled by These 3 Content Marketing Myths
    'While there are numerous examples of quality content, and no shortage of experts in content marketing with insights to share, there’s also a lot of bad advice floating around out there on what qualifies as good content strategy. An example of content that is business- and viewer-approved is DollarShaveClub.com. It doesn’t.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Business, Examples] 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
    For instance, did you know you can reorder the sections on your Facebook business Page? Although Facebook removed the polling feature from business Pages'' status updates, you can still poll users in groups and events. 6) Reorder the sections on your business Page. That one''s my favorite.). Check ''em out. Facebook. Twitter.
  • GREAT B2B MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Business, Examples] Lower the Cost and Boost the Productivity of B2B Sales
    For example: The average tenure of a salesperson from the time they start a job to the time they leave is less than two years (Sales Readiness Group). 47% of companies say it takes 10 or more months for new sales people to become fully productive (67% are 7 or more months)(CSO Insights). 58% of reps make quota (CSO Insights).
  • CRIMSON MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Business, Examples] Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]
    'The buyer’s journey today involves a constellation of information sources buyers can use to get smart about competing products before they ever engage in the actual buying process. Marketing, Atri says, is the one organization within a company that has purview over the entire business lifecycle of a customer.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 15, 2015
    [Business, Examples] Recapping 2014 in Content Marketing
    History has shown us that few content teams are successful without a smart content marketing strategy - read: tied to business goals - and the process and tools to execute it. An annoyingly high number of marketing teams still don't have a content marketing strategy tying their content efforts and business goals. Walk with me.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Business, Examples] 12 Ways to Get Your Sales Team’s Phones Ringing
    After all, mobile search is expected to surpass desktop search this very year, and 56% of mobile searches trigger a phone call to a business in less than one hour. This can be a change of zeitgeist for businesses who have gotten used to communicating with customers via email and “contact us” boxes only. Here are 12 ways to inspire you.
  • BIZNOLOGY  |  THURSDAY, JANUARY 15, 2015
    [Business, Examples] Why transparency is essential for building corporate brand trust
    Trust in business has reached new lows, as reported by the latest 2014 Edelman Trust Barometer (e.g. In light of the extensive corruption throughout the world, business and government–plus their track record of misinformation–Millennials are demanding more and more transparency in this “openness revolution”. For example: Retail 90%.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 15, 2015
    [Business, Examples] How To Plan And Build A Successful Content Marketing Strategy
    provided an example and a template for anyone to develop: Your Content Marketing Mission Statement. AmEx Open Forum Example: Help Small Businesses Do More Business. 'Did you know that every day on the internet: There are 4.75 Billion pieces of content shared. There are 1.8 Billion photos uploaded. ” ~ IDC.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Business, Examples] Throwback Thursday: 7 Old Marketing Campaigns We Miss
    'If marketing were easy, every business would be successful. What we miss is seeing monkeys in business suites happily prancing around and acting like people. Over the years Apple has taught us that you don’t need to be feature heavy, or even showcase your product at all in order to be successful. 2) Roll With Me Baby.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Business, Examples] 15 Important Ways to Use Case Studies in Your Marketing
    'When you''re thinking about investing in a product or service, what''s the first thing you do? Usually, it’s one or both of the following: You''ll likely ask your friends whether they''ve tried the product or service, and if they have, whether they would recommend it. Here are a few examples: Customer quotes/testimonials.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Business, Examples] 8 Tips From Top Experts on How to Achieve More in 2015
    As one of the most popular business trainers in history, and the author of 65 books, Brian has learned (and taught) a lot in his life. Tim’s book is designed for the busy entrepreneur who cares about their health and fitness. In his High Performance Academy , one of Brendon’s tools is his 1 page productivity planner. body fat.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 14, 2015
    [Business, Examples] What a Millennial Marketer Wants to See in a CMO
    Looking at the adoption rate of predictive analytics tools, for example, Aberdeen’s business intelligence research shows that 79% of organizations that do adopt predictive analytics have an executive-level champion. The Point: Millennials don’t buy into “business as usual” executives who only do what’s always been done.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 14, 2015
    [Business, Examples] 4 Tips to Refresh Your Email Marketing Strategy
    Ask about what kind of content appeals to them, what products or services they’re interested in. You can also ask how often they want to receive email from your business. How to implement: There are many free survey products you can use to get a grasp of what your audience wants. Make emails mobile friendly. percent.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [Business, Examples] What is The Right Vehicle to Drive Your Email Marketing Success?
    Amtrak aims to please the masses by stopping only in busy cities where they assume their customers want to go. Here’s an example: Figure 1:  A Marketo Batch Email Example. Check out this triggered email example from Signature Hardware: Figure 2:  A Signature Hardware Triggered Email Example. 1)  Batch emails.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 14, 2015
    [Business, Examples] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
    We want to bring this back to share a great guest post example for you). Please Although it may be difficult to see the benefits of lead nurture upfront, marketers will want to fully engage in lead nurturing if they want their businesses to remain relevant, retain a good reputation and maximize their number of sales. It leads to sales.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Business, Examples] International SEO 101: Which Domain Structure Should You Use?
    For example, if your domain is domain.com , you would add a folder called domain.com/german/ to target German language speakers or domain.com/uk/ to target U.K. For example, “the U.K.,” “uk,” “England,” and “G.B.” For example, a U.K. For example, a Canadian site would be domain.ca Domain Architecture Options. users.
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Business, Examples] 9 Essential Email Inbox Filters for Marketers
    It''s one of our 7 core business tools - grab the full list here. Actions : apply "Business Finance" label and/or additional labels based on email, never mark as spam, skip inbox if it met rules that didn''t require action, otherwise, I keep those emails in my inbox until they are taken care of. What Is Proper Email Management? Unroll.me
  • HINGE MARKETING  |  MONDAY, JANUARY 12, 2015
    [Business, Examples] Top 5 Management Consulting Marketing Priorities
    Referrals have traditionally been viewed as the best and the easiest ways to generate new clients, and we know new business is at the top of everyone’s minds. Heightened brand visibility helps with referrals and makes it easier to close new business. Marketing initiatives are a key business driver for consulting firms.
  • E-QUIP  |  MONDAY, JANUARY 12, 2015
    [Business, Examples] 10 Steps to Revolutionizing Your Rainmaking
    But many A/E firm leaders and business developers still aren''t feeling it. They need a jump start, or even a makeover in how they approach winning new business. The real revolution, though, comes in combining these steps in a cohesive, game-changing business development strategy. That''s the norm in our business.
  • BIZNOLOGY  |  MONDAY, JANUARY 12, 2015
    [Business, Examples] 10 Reasons why you should have an active business blog
    Although they were not widely used by businesses at their conception, they have been around since the 1980’s and 1990’s. Business blogs just started to go mainstream about 10 years ago. Blogs have been around for so long because they can be a very useful communication tool for businesses. Blogging is free or very low cost.
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Business, Examples] How to Blog Consistently Without Burning Out
    They all have one problem in common: When I get busy, I forget to update it or check it out for outstanding tasks, hence I ultimately get terribly behind. draw arrows, write down bullet points, mention tools, and examples. became a much more productive writer when I started using MyBlogU to brainstorm. Here are mine.
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Business, Examples] How to Become a "Best Place to Work": Lessons From Recent Winners
    People are working, going about their business, and they’re happy. That, my friends, is an example of excellent company culture. That’s cool, neither do we -- but that doesn’t mean that we don’t have a shared, deliberate goal driving our business and work every day. Need examples of amazing missions? at their day jobs.
  • LEADERSHIP  |  FRIDAY, JANUARY 9, 2015
    [Business, Examples] Interesting Infographics: 10 Ways to Convert More Customers Using Psychology
    Some of the examples are from a traditional B2C environment but I can see how we can apply it to our B2B lead generation strategies and tactics. For example if you offer a software product, perhaps you are offering a free trial or reach out for a conversation. For example, you may say this is “only for athletes” 8.
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 9, 2015
    [Business, Examples] Ashley Stirrup, Talend CMO: Data Integration is the New Technology Marketing Game Changer [Podcast]
    Using real examples from industries as far flung as retail and healthcare, Ashley shows how data shared between every influencer in the supply chain results in optimized customer experiences, smarter technology marketing and better business results. 'Technology marketing has entered a new phase. Marketing Technology Podcasts
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 9, 2015
    [Business, Examples] Pinterest Releases Promoted Pins to All
    'Small businesses now have new social media advertising opportunities to try out in the New Year. business as of January 1, 2015. Pinterest found that while in beta, the Promoted Pins performed just as well, if not sometimes better than organic pins, achieving a 30% bump in earned media (free impressions) for businesses.
  • MARKETING ACTION  |  FRIDAY, JANUARY 9, 2015
    [Business, Examples] 17 Smart Ways B2B Marketers Can Use Pinterest
    It’s visual content marketing made easy – and it’s big business for a lot of different types of companies. So here’s a list of 17 ways B2B marketers can use Pinterest, with examples to inspire you to get pinning. Create a board featuring your products and/or services. This board from Silver Compass Digital  is a lovely example.
  • WRITTENT  |  FRIDAY, JANUARY 9, 2015
    [Business, Examples] 11 Tweet Writing Tips for a Quick Start [+Examples]
    See the example below: Image credit. Examples of this Tweet writing formula: Please ReTweet my new article on  copywriting techniques ! Examples of this writing formula for Tweets: Our latest eBook is making waves all over Twitter! Is your business using both Facebook and Twitter for marketing? 'Image source. 3: Mentions.
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Business, Examples] 4 Basic A/B Testing Tips for Beginners
    If your business is at a standstill for improving open and click-through rates, it’s time you start making changes in your email and landing pages. You will quickly see why businesses with the correct testing strategy in place are increasing conversion rates by up to 300%. This optimal time is different for every business!
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 8, 2015
    [Business, Examples] Need Content Ideas? Customer Questions FTW!
    We spend so much time thinking about how we can get our customers to buy our product or use our service but we don’t always think about the basic necessities they need to do so. Using your target keywords, products, services, etc., For example, if you target HR professionals, there are some really great HR groups. Forums. Great!
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 8, 2015
    [Business, Examples] If You Build It, They Will Buy: Lessons from Successful Brand Experience Centers in China
    Oh, and by the time you’ve made it out the other side of this sensory overload, don’t forget: there are Under Armour products you can buy. Under Armour’s evocative “Retail Theatre” concept is a great example of outside-the-box thinking. Take BMW’s Brand Experience Center in Shanghai, for example. About the Author: Lisa X.
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Business, Examples] Infinite Scrolling: What to Consider Before Implementing It on Your Site
    Mashable is a great example of a news source that has adopted infinite scrolling. Below is an example I managed to grab quickly from Pinterest before the page loaded: The Pros & Cons of Infinite Scrolling. 1) Does your company ask readers to search for products/services? Take online marketplace Etsy , for example.
  • VIDYARD  |  THURSDAY, JANUARY 8, 2015
    [Business, Examples] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
    David Murdico : David is the Executive Creative Director and Managing Partner at Supercool Creative, a digital creative agency specializing in big ideas, social media marketing, interactive and online video production. Adverblog shares the top video marketing examples and has been since 2003. Perfect for your next product video!
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Business, Examples] Business in 2015: How the CMO and CIO Will Determine the Future
    How they define their relationship and joint business strategy will determine their company’s future. . In a world where customers can switch brands in an instant, the CMO must reach out through innovative products, processes, and connections to build a deeper, more loyal set of customer relationships. ”  .
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Business, Examples] 5 Ways to Turn 2014 Marketing Challenges Into 2015 Success
    Every marketing team or business has their own shortcomings, there’s always room for optimizing and improvement. With competition on the rise, many businesses and agencies need to continue putting Conversion Rate Optimization at the top of their priorities. What sets these businesses apart? percent) than non-users of video (2.9
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 7, 2015
    [Business, Examples] How Do You Start Over After Building a Successful Blog?
    In October of 2010 it spent a couple of weeks ranked number 1 on the Ad Age rating of top marketing blogs – a feat that, though just the product of a favorable algorithm, still baffles me. Or at least without one that made strategic sense, driving people to me rather than someone else’s business. No product reviews.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 7, 2015
    [Business, Examples] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
    Despite that stat, it’s all too easy for super-busy small business marketers to push Pinterest down to the “get to eventually” list. But even with the skew towards women, most businesses would be unwise to ignore Pinterest. This just is a productivity tip. You can do that in the Pinterest for Business section of the site.
  • GREAT B2B MARKETING  |  TUESDAY, JANUARY 6, 2015
    [Business, Examples] B2B Sales and Marketing Trends for 2015
    As Casey Szulc of Inc.com reported, “…89% of businesses who carry out any form of attribution say it had a positive impact on their business.”. There are many variations of sales funnels, but they all have one thing in common – they are focused on the methodology sellers use to find prospects, engage with them, and close business.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 6, 2015
    [Business, Examples] There Is No One Size Fits All B2B SEO Program
    High Level Examples: One organization featured a team of three content marketing professionals as well as partnerships with PR and marketing communication departments and specialists. Business cases would be needed for moving to a new platform. Examples might include: Site Redesign, Merger, or Launch. Preliminary SEO Analysis.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 6, 2015
    [Business, Examples] 6 Design Tips to Make Your Email Newsletter Visually Appealing
    'Many businesses rely on email newsletters to build customer relationships and keep their business top of mind with their audience. This powerful email tool has a lot of benefits, which is why small businesses like The Boxing Club work to ensure their newsletter design is visually appealing. So let’s get started.
  • WEBBIQUITY  |  TUESDAY, JANUARY 6, 2015
    [Business, Examples] 27 (of the) Best Social PR Guides and Tips of 2014
    On one hand, the “citizen journalism,” blogging, and content-sharing platforms for all types of media have fundamentally altered the traditional print-based business model of professional and trade publications. For example: “Brevity Is Key to Getting Read. Image credit: leaderswest Digital Marketing Journal. 5 STARS.
  • TYPE A COMMUNICATIONS  |  MONDAY, JANUARY 5, 2015
    [Business, Examples] 12 Months of Learning From 12 Top B2B Marketers
    Marketers have to be the ones who can talk about what growth looks like, translate it into how that applies to every facet of the business, and then make that come alive through experiences for employees and customers. Products can be interchangeable, but what we stand for differentiates us. 'January 6, 2015. Clearly, it’s worked.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 5, 2015
    [Business, Examples] 4 Aspects Every Outstanding Product Announcement Needs
    'Email is a fantastic way to announce a new product or service your business is offering. The key to getting your audience excited about your latest business offering is by answering these four questions in your next product announcement email: What is is? Here’s a great product announcement email from Picjumbo.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 5, 2015
    [Business, Examples] 40 Must-Read Blogs For Entrepreneurs
    If you’re an aspiring entrepreneur, chances are you enjoy reading about successful business owners who were once starting out like you. Why: “They cover a wide variety of digital marketing, lead generation and conversion topics, and their articles are usually backed up with strong case studies, real-world examples and data. ” 2. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 5, 2015
    [Business, Examples] Igniting Content: A Tale of Two Ads
    McDonalds weaved their product into the narrative. The example I embedded above was posted by a company called Mozella and, as of this writing, has only received 1,600 views. The post Igniting Content: A Tale of Two Ads appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'This is a tale of two ads.
  • HUBSPOT  |  MONDAY, JANUARY 5, 2015
    [Business, Examples] Beyond the Basics: 4 Creative Email Experiments You Should Try
    Fitbit, for example, is excellent at delivering on its promise on all customer touch points, including email marketing. Take a look at their website: Clean lines, flat design, bright colors with a matte look dominate the website -- very similar design lines to the one its product''s user iterface is built around. Image from Remarkety.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JANUARY 5, 2015
    [Business, Examples] The Telephone is Still a Great Way to Prospect
    I wondered if business people were still using the phone to prospect and how prospecting techniques have changed. He’s also one of the foremost experts on business-to-business by phone techniques. If your strategy is to pitch your product or service for openers, you will struggle and maybe even fail. MB: Yes! Brow
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Business, Examples] 87 New (Really) Marketing Automation Stats
    Share only those with specific relevance to the business benefits of marketing automation. Among B2B marketing managers, the most important criteria for a marketing automation system are (1) price, (2) product integration (e.g., higher open rates and 152% higher click-through rates than “business as usual” marketing messages.
  • NUSPARK  |  SATURDAY, JANUARY 3, 2015
    [Business, Examples] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
    Content marketing is about sharing insights that can one day lead to new business.  . Use A/B tests and test offers, headlines, and email subject lines, for example. promise you’ll be more productive in the long run. 'Happy New Year!   The multitude of tools, platforms, and techniques can be overwhelming at times.  Get to it! .
  • HUBSPOT  |  FRIDAY, JANUARY 2, 2015
    [Business, Examples] How to Build and Manage a Team of Remote Writers
    'The internet has dissolved the geographical barriers that used to constrain businesses, allowing them to create remote teams of contractors from around the world. The rise of telecommuting has presented many opportunities for businesses that manage workers all over the world, but overseeing remote teams can also be very complex.
  • INTEGRATED B2B  |  THURSDAY, JANUARY 1, 2015
    [Business, Examples] Inside SAP’s Customer Loyalty program
    And traditional markets will disappear, leaving businesses with a market of one – personalizing experiences at a level we have never seen before. For example, all the customer comments provide constant opportunities to co-create new services and products and to make other improvements. I want to take you back to 1997.
  • MARKETING ACTION  |  THURSDAY, JANUARY 1, 2015
    [Business, Examples] 3 Things We Can Learn From Heisman Winner Marcus Mariota About Content Marketing
    When I evaluate a potential client, I consider their product and vision as huge factors in whether I’ll take the account or not. great product with poor focus can be disastrous even when it’s backed by an unlimited budget. An example is in one of our national accounts. Customers showed the value and breadth of the product.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 31, 2014
    [Business, Examples] Exciting new tools for B2B prospecting
    Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns. 
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 30, 2014
    [Business, Examples] More on Marketing to Things
    Once a machine starts balancing different factors, marketing opportunities arise: for example, a car that''s told to minimize total operating costs might choose more expensive gasoline if that’s combined with a discount on an oil change it will need the near future. This is another product somebody should build if they haven''t already.
  • HUBSPOT  |  TUESDAY, DECEMBER 30, 2014
    [Business, Examples] 7 Boring Big Brands That Used Humor to Amp Up Their Marketing
    Businesses with highly-specialized or expensive products can take advantage by appealing to all audiences. What better way to stand out from those that sell a product or service of similar quality and price than by letting your company’s personality shine? Most importantly, these brands sell dull products. Well, it works.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 30, 2014
    [Business, Examples] 22 Noteworthy Content Marketing Guides and Tips
    Michael Estrin shares half a dozen insights on effectively measuring content marketing success, such as “business goals still matter” (views and engagement are nice, but is your audience following through by taking a targeted action?) ” For example, “Myth No. 'Content marketing is a hot topic. by HubSpot.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 29, 2014
    [Business, Examples] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
    According to John Stetic , Group VP of Product for Oracle Marketing Cloud, “Mintigo has built a native and integrated solution on our Oracle Marketing Cloud that can help deliver predictive marketing and lead scoring. It has been a challenging task due to the complexity of technology and lack of standard business processes.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 29, 2014
    [Business, Examples] 3 Things You Can Accomplish with A ‘Year In Review’ Campaign
    But compiling this information and neatly packaging it for user consumption across a large platform, like Facebook, for example, is often easier said than done and might not work for every organization. Let’s look at the benefits and some examples of brands that executed these campaigns well: Drive Sharing. Build Your Brand.
  • MARKETING ACTION  |  MONDAY, DECEMBER 29, 2014
    [Business, Examples] Pinterest Crash Course: Get Up and Running In One Day
    You realize that you need to get your business on Pinterest, but it’s just never made it to the top of your to-do list. Head over to Pinterest and sign up through their business account page. If you’ve already got a Pinterest account but haven’t converted it into a business account, you should still head over to this page.
  • HUBSPOT  |  SATURDAY, DECEMBER 27, 2014
    [Business, Examples] Want More Sales? Try Using These 13 Influential Words
    Skip over all the amazing features your product or service contains and instead make it clear how your offering will create value for your prospect''s business. Consider these two examples from Sales Coach Seamus Brown : "I see that you only have a budget of $50,000, but let me tell you why our system costs $100,000.". 1) You.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Business, Examples] Top 9 Professional Services Marketing Lessons Learned in 2014
    Through our interviews with 128 Visible Experts and survey of 1,028 buyers of professional services, we discovered: The 5 levels of Visible Experts Why and how clients seek them out How you can do it up to 5x faster than most Visible Experts One example of a Visible Expert is Joe Pulizzi. Now, his company is not only able to exist, but excel.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 24, 2014
    [Business, Examples] 15 Weird and Wonderful Company Holiday Cards
    If you''re looking for messages of goodwill and hope for humanity, you won''t find it in these examples. If Christmas was the product of an advertising stunt, this video shows it would look a lot different. Here are two examples: A video posted by Wasserman + Partners (@wpadvertising) on Dec 12, 2014 at 2:09pm PST. 1) Exit10.
  • EMAGINE B2B BLOG  |  TUESDAY, DECEMBER 23, 2014
    [Business, Examples] B2B Marketing Must Have: Remarketing (And How To Make Your Campaign Successful)
    When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads as they browse the web, as they use mobile apps, or as they search on Google.”. This allows you to develop detailed audiences for every page(or product) on your site. Remarketing for B2Bs.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 23, 2014
    [Business, Examples] 3 Important Sales Trends & Predictions for 2015
    This has happened for good reasons -- we’ve had a cycle of innovation that created a wonderful divergence of sales enablemen t and sales acceleration products. Also, they’ll increase their emphasis on integrating their products with the products sales teams are already using. It’s also the path to building a great business.”.
  • HUBSPOT  |  TUESDAY, DECEMBER 23, 2014
    [Business, Examples] The Pros & Cons of 7 Popular Organizational Structures [Diagrams]
    The downsides: The structure also has the potential to create barriers between different functions -- and it can be inefficient if the organization has a variety of different products or target markets. 2) Divisional: Product-Based Org Structure. If you''d like to download the full resource, click here. Automatic or manual?
  • BLOG MY CALLS  |  MONDAY, DECEMBER 22, 2014
    [Business, Examples] Is Your Business Speaking to the Wrong Audience?
    'Even if your marketing content has a broad reach it’s not likely to help your business and sales goals if the message is not tailored to your target audience. By examining and tackling these elements it becomes possible to align the performance of your marketing material with business value. Signs Your Material is not Relevant.
  • HUBSPOT  |  MONDAY, DECEMBER 22, 2014
    [Business, Examples] The Making of a Viral Video: How One Dog Racked Up 1.6 Million Views on YouTube
    Not exactly a top-notch production quality or wide-spread distribution strategy -- and yet the video was a huge hit. It''s very spur-of-the-moment, she told me -- for example, she tried to make a video the other day of Luke''s baffling inability to catch a dog toy, but it "just wasn''t funny." 'Ah, the great mystery of viral content.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 22, 2014
    [Business, Examples] How One Seasonal Staple Creates Year-Round, Enduring Customer Relationships
    The Ocean Spray Cooperative was formed 18 years later, and the “log” or jellied cranberry sauce became an example of industry innovation and has driven cranberry sales ever since. global billion-dollar business. The marketing efforts driving this billion-dollar business. Billion of each holiday season? billion.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 22, 2014
    [Business, Examples] 2005 Called, It Wants Its Marketing Trends Back
    Surgeons suggesting that 2015 will be all about sterilized instruments, for example, would seem silly as it’s such a standard part of their job, and yet in marketing, similarly commonplace practices still seem to get an uncommon amount of hype. 'What’s helpful and what’s just hype can often be hard to discern, especially for marketing trends.
  • MARKETING ACTION  |  MONDAY, DECEMBER 22, 2014
    [Business, Examples] What’s the Word? New Additions to the Digital Marketing Glossary
    For example, hashtag , selfie , and big data were all added to the Merriam-Webster’s Collegiate Dictionary in 2014, and more novel terms are being generated all the time. For example, if a blizzard hits a certain area, you can send a message to your audience that snow shovels are on sale in a nearby store. Geographical Targeting.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Business, Examples] 'Tis the Season of Giving: 6 Ways Companies Are Raising Money for Charities This Year
    To make things more interesting this year, our product team created a mobile app for the silent auction to ensure employees got the chance to donate, no matter where they were the day of the auction. For example, some non-profits customers vote for might be local ones they have a personal connection to. The list goes on.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Business, Examples] 3 Ways a Pop-Up Shop Can Help Your Ecommerce Company Build Relationships
    While there are numerous reasons why you would launch a pop-up, here are three of the most common ways that it can make an impact on your business. This is a great example of how designers, brands, and retailers can utilize pop-ups to test numerous “ingredients” of their product mix. Focused Learning and Testing. Conclusion.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Business, Examples] 450+ Free Stock Photos to Use in Your Marketing [Free Downloads]
    160 business-themed photos. 160 Business-Themed Stock Photos. Check out the homepage of Grokky , which is currently using one of our free business-themed stock photos : Integrating images into your homepage shouldn''t just be a simple copy-paste endeavor -- it should be strategic and deliberate. Scary story , right?
  • MARKETING ACTION  |  FRIDAY, DECEMBER 19, 2014
    [Business, Examples] Video Marketing Works for B2B, Too: Insights from the Software Benchmark Report
    Inexpensive video production can make your brand look amateurish, but professional production can be extremely expensive. According to Software Advice, respondents primarily hailed from larger businesses, with 73% working at organizations with 100 employees or more. Product demos. Moving Images. Videos that Drive Leads.
  • FATHOM  |  THURSDAY, DECEMBER 18, 2014
    [Business, Examples] The Secret to Success for Manufacturing Websites: Foundation Pages
    Foundation pages are fundamental content that describe a business, its services, its clients, and its differentiators. Consider creating separate pages for company history, business locations, employees and management, and differentiators (“Why Our Service is Unmatched,” for example). PRODUCTS. Go check him out! ABOUT US.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Business, Examples] 5 Ways to Improve Your Marketing Using Conversion Psychology
    This blog post is going to go more in-depth with conversion psychology and the elements that your business can implement into its landing pages to optimize conversion rates and produce happier customers. How prospects interact with your product or service is entirely dependent on how well your brand aligns with their personal vision.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Business, Examples] 5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers
    'If you’re an ecommerce business owner and the only conversion opportunities on your site are to purchase, “contact us,” or subscribe to an email list or blog, you’re leaving money on the table – plain and simple. suggest including the year to the title of the guide, for example “Fall 2014 Style Guide.” The short answer is no. content.
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