SALES PROSPECTING PERSPECTIVES | WEDNESDAY, SEPTEMBER 17, 2014
[Business, Examples] Why Some Companies Are Giving Up On Content Marketing (And Why You Should Double Down)
m seeing more examples of companies questioning and effectively giving up on content marketing in The Dip. Matt Heinz, President of Heinz Marketing, brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. We’re such an impatient lot.
VOICE-BASED MARKETING | TUESDAY, SEPTEMBER 16, 2014
[Business, Examples] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
In my opinion, it is the ability to directly target the decision-makers you are trying to reach, with ads and sponsored content that are relevant to the product or service you are trying to sell. This often includes people who are unable to make a decision to purchase from your business and many other random outliers. Paid Search
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 16, 2014
[Business, Examples] Marketing Your Multi-Product (or Multi-Division) Brand
'Author: Phillip Chen If you’re marketing at a business with multiple products, then you may often run into issues of conflicting goals and agendas. Different product teams might be competing for resources, or could be operating separately from the other teams or divisions. Prioritize Your Products.
MADISONLOGIC B2B WHITE PAPERS | MONDAY, SEPTEMBER 8, 2014
[Business, Examples] Quantifying the Value of Social Media Engagement in B2B Marketing
technology-enabled business initiative. and of these few, most are business-to-consumer oriented. business-to-business context, many marketers are apprehensive to. consumer and business purchases. Businesses don’t make. the organization, the products, the. much larger for consumer products.
MADISONLOGIC B2B WHITE PAPERS | MONDAY, SEPTEMBER 8, 2014
[Business, Examples] Improving ROI with Marketing Optimization
Optimization in Action – A Simple Example. Consumer data outstrips business data –. social media, which is only beginning to be understood as a business tool. campaigns, organizational units and business objectives. If we can quantify the financial impact of constraints, could we make a business case. Market.
MADISONLOGIC B2B WHITE PAPERS | MONDAY, SEPTEMBER 8, 2014
[Business, Examples] Start engaging from the first click in the Customer Journey
For example, User Experience and Customer Service professionals have. products and services to meet their needs. business, understand it we must. This may have nothing to do with the quality of our products/services, the competitive environment, changing. departments, see examples in Figure 2. product.
MADISONLOGIC B2B WHITE PAPERS | MONDAY, SEPTEMBER 8, 2014
[Business, Examples] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
Some people, for example, prefer to read text, while others like images and graphics, and still others like watching videos. Why Online Presentations Belong In Every Content Strategy Whatever your feeling about business presentations, PowerPoint and its equivalents have taken their place as one. so ubiquitous in business. world.
MODERN B2B MARKETING | MONDAY, SEPTEMBER 15, 2014
[Business, Examples] How to Win at B2B Video Marketing
So while newbies to this kind of marketing are still producing videos simply for video’s sake, true marketing strategists are busy measuring and optimizing. If you’re actively seeking out opportunities to integrate video into your core business processes, here’s how you can also produce measurable results. Think : Educate & Inform.
HUBSPOT | MONDAY, SEPTEMBER 15, 2014
[Business, Examples] 6 Essential Social Media Lessons From Top Executives
Below is an example of one of many of his tweets that contains a link back to one of his blog posts. Because if people are looking you up -- especially during any part of the sales process -- it’s because they want to know as much about you to gather whether you and your company are trustworthy enough to do business with. Ready?
MARKETING ACTION | MONDAY, SEPTEMBER 15, 2014
[Business, Examples] How Data Science Is Transforming Sales and Marketing
This would empower marketing professionals and salespeople to be radically more productive. LinkedIn has taken social business to an entirely new level by enabling data mining of connections. 'What in the world is data science? And why should you care? In fact, it’s moving the entire stadium. It’s a form of predictive analytics.
WRITTENT | SUNDAY, SEPTEMBER 14, 2014
[Business, Examples] Master 5 Copywriting Formulas to Grow Sales Online
The beauty of this formula is that it focuses on the reader and what a product or service has to offer them. Provide a description of the product or service. Explain why the author or business is an authority. Examples – Offer solutions to problems and stories that relate to the reader. Example: 300 instead of hundreds.
HUBSPOT | SATURDAY, SEPTEMBER 13, 2014
[Business, Examples] 11 Lesser-Known LinkedIn Features You Should Be Using
Are you one who views the site as social stalking for business professionals? If you’re a user that only checks the site to look up a prospect’s credentials or check a connection request email, you are missing valuable opportunities to grow professionally, to grow your sales leads, and -- ultimately -- to grow your business.
MARKETING ACTION | FRIDAY, SEPTEMBER 12, 2014
[Business, Examples] An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Channel Marketing 101
He’s a frequent keynote speaker on channel marketing, and he’s had a slew of honors such as being named to the top 40 under 40 list by the Business Review. Tell us Jay, what’re some of the best ways to grow a healthy productive ecosystem of partners, and how can you help them be effective? JAY : Thank you, Atri.
HUBSPOT | THURSDAY, SEPTEMBER 11, 2014
[Business, Examples] Do You Know Jack? How to Delight Your Most Important Marketing Asset
Sure, I may have dreamed up that particular scenario (it’s the creative writer in me), but I would be willing to bet that similar scenarios have played out in the real world when businesses neglect their existing customers’ needs. mean, let''s face it; some businesses don’t know Jack. End of story.” Who is Jack?
VOICE-BASED MARKETING | WEDNESDAY, SEPTEMBER 10, 2014
[Business, Examples] Four Ways Marketers and Agencies Score Phone Leads to Prove (and Improve) ROI
'Lead scoring has become an integral part of lead generation today, especially for larger businesses that generate hundreds of leads each day. When done well, lead scoring enables sales teams to become more productive by focusing on those prospects most likely to purchase. And the two lead types are quite different.
BIZNOLOGY | WEDNESDAY, SEPTEMBER 10, 2014
[Business, Examples] Millennial “hipsters” and boomer “hippies” – both socially engaged
For example, 94% of Millennials use at least one outside source for purchase guidance, and more than half consult four or more sources of information. 76% said they would be more likely to buy products from a company that actively supports a good cause. Already this segment accounts for $1.3
KOMARKETING ASSOCIATES | TUESDAY, SEPTEMBER 9, 2014
[Business, Examples] SMX East 2014 Preview: Competitive Research for SEO
For example, if a company has a ton of links from press release sites, you know they are distributing press releases and potentially working with a PR company. For example, one of the top pages linked to on KoMarketing is our keyword generator tool : Click to enlarge. So how did they do it? Now that that’s out of the way…. Adwords.
VERTICAL RESPONSE | TUESDAY, SEPTEMBER 9, 2014
[Business, Examples] Backlinks: Why They Still Matter and How to Build Them
natural link is earned because someone finds value in your site, page, products or content. Examples include in-depth, well researched blog posts, informative videos, which entice people to subscribe to your YouTube channel, and images that make people want to pin, tweet and Like their hearts out. What is a natural link?
SAZBEAN | TUESDAY, SEPTEMBER 9, 2014
[Business, Examples] Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction
Data from the 2012 4th-quarter The Social Habit research report showed that 32% of respondents expected a response from a brand within 30 minutes, while 24% still expected a reply within 30 minutes even if they made contact at night, on weekends, or during the business’ off-hours. 'Image Courtesy of Youssef Rahoui on Flickr.com.
WEBBIQUITY | TUESDAY, SEPTEMBER 9, 2014
[Business, Examples] The Real Roadblock to Social Business Success
'Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence. And those benefits can be considerable.
MARKETING ACTION | TUESDAY, SEPTEMBER 9, 2014
[Business, Examples] Summer SEO News You Should Know About: HTTPS. Rich Snippets, More
While sites like The New York Times adopted markup, the Washington Post (for another example) did not. Music album snippets, product snippets such as reviews, recipe snippets, and video snippets are just a few of the opportunities available. Encourage your customers to leave reviews of your business. HTTPS: Encryption for SEO.
THE FORWARD OBSERVER | MONDAY, SEPTEMBER 8, 2014
[Business, Examples] The 5 "Must Haves" To Ignite A Lead Generation Blog
To generate leads, a business blog needs to have remarkable content that prospective customers will love and share on social media. According to Adele Revella of Buyer Persona Institute , " Buyer personas are examples of the real buyers who influence or make decisions about the products, services or solutions you market.".
SALES PROSPECTING PERSPECTIVES | MONDAY, SEPTEMBER 8, 2014
[Business, Examples] The Best Sales Prospecting Qualification Questions to Ask
There are the general, cookie-cutter type of questions, and then the specific questions that you need to know in order to determine the specifics of prospects'' environment to see how your product or service could fit. What impact are those challenges having on your business? Will I scare prospects away asking too much too fast?
VERTICAL RESPONSE | MONDAY, SEPTEMBER 8, 2014
[Business, Examples] 4 Motivational Melodies to Help You Communicate on Social Media
Mix up the kinds of posts you share, including product or service updates, but be sure you’re engaged in the conversation by answering questions or comments. “They can be general life questions or more business-focused, depending on your type of company.” Take this tweet for example. What else should you post?
SYNECORE | FRIDAY, SEPTEMBER 5, 2014
[Business, Examples] Outbound Marketing the Inbound Way
By promoting online content rather than prices or products, you can appeal to prospects at all stages of the sales cycle. For example, attach custom URLs to direct mailers, print ads, event collateral, and even television and radio ads. Targeted towards a specific audience. Promote Online Content. Measure and Refine.
GREAT B2B MARKETING | FRIDAY, SEPTEMBER 5, 2014
[Business, Examples] Do You Need to Recombobulate Your B2B Marketing?
While the word recombobulation word is not used all that often, the photo above shows one example. This can be a new competitor or an existing competitor that introduces a product that upends the entire category and reduces your awareness, leads and revenue. 'Bear with me a bit and I will explain the odd title of this post.
VIRALLY BLOG | FRIDAY, SEPTEMBER 5, 2014
[Business, Examples] Why technology is key to your content strategy
An example of this is ensuring you understand your audience, is everyone who engages or is a recipient of your content ready to buy anytime now? It’s important to realise that not everyone wants to buy your product or service today or even ever and that’s ok. doubt it! Today’s consumers are smart and savvy and connected. Events
VERTICAL RESPONSE | FRIDAY, SEPTEMBER 5, 2014
[Business, Examples] How to Prep Your Business Now for the Holiday Season
'For many small businesses, the holiday season accounts for a large percentage of annual sales, and the holiday train seems to pull out of the station earlier every year. You also know what’s worked this year thus far – product types, advertising, social media campaigns. Determine Your Holiday Product Promotions.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, SEPTEMBER 4, 2014
[Business, Examples] Social advocacy marketing gains legitimacy
Propelled by their content and legions of loyal fans, true product advocates are seen as an extremely powerful force for any online marketing mix these days. And we have so much upside in leveraging advocates to not only help us market products, but to give us the feedback and insight needed to develop and improve those products.
3D2B | WEDNESDAY, SEPTEMBER 3, 2014
[Business, Examples] 3D2B – 6 Quick and Easy B2B Cold Call Techniques
However, it’s still a powerful way of building business. This investigation helps you to assess their potential problems and determine how you might be able to help them with your product or service. Clearly state the benefits of solving the problem, and how your product or solution can help. Prepare Obsessively. Confucius.
MARKETING INTERACTIONS | WEDNESDAY, SEPTEMBER 3, 2014
[Business, Examples] How Did Buyers Get Here?
This includes representatives from product development, customer service, sales teams, marketing professionals of various flavors, and, of course, customers and prospects. For example: Product development conducts customer focus groups and surveys to find out what new features are desirable and how existing features are performing.
WRITTENT | WEDNESDAY, SEPTEMBER 3, 2014
[Business, Examples] 10 Super Tips for Managing Freelance Writers
Well, I’m going to let you in on one of the best-kept secrets in business today. Products and Services. It’s horribly inefficient to have a series of short-term business relationships with writers. Provide Examples of What You Like. Providing detailed answers will result in a b better product. Values.
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 3, 2014
[Business, Examples] 20 Amazing Examples Of Brand Content Marketing Hubs
'As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and marketing inspiration. have a running list of about 10 sites that I typically use as examples. The criteria I used was pretty simple: They had to be examples of a brand-owned content hub.
HUBSPOT | WEDNESDAY, SEPTEMBER 3, 2014
[Business, Examples] The Truth About Lead Generation: Busting 5 Common Conversion Myths
Having millions of people visit your site isn''t going to do much for your business unless you can figure out which of those millions of people are likely to buy your products or services. For example, A/B testing different blog CTA variations has been shown to increase clickthrough rates by 200%. Sounds like a great story.
MARKETING ACTION | WEDNESDAY, SEPTEMBER 3, 2014
[Business, Examples] Getting to Yes: 5 Marketing Automation Myths Debunked
Replace “bar” with “C-suite” and the scenario is played out every day in businesses large and small: marketers seek assistance for what ails them, and decision-makers dig in their heels. Which is a shame, because a lot of what ails today’s marketers (and the businesses they serve) can be solved with marketing automation. Booooring.
BIZNOLOGY | TUESDAY, SEPTEMBER 2, 2014
[Business, Examples] Google is a lying liar that lies
And, Google does make examples of bad actors. Google kisses Google+ users’ bottoms — Go invest the rest of this week mastering Google+, Google Plus Pages, Google+ Business Pages, and Google+ Communities. For example, in the news: Tax Inversion. 'I’m going to get a lot of blowback for this. Do it! Do it! Do it!
HUBSPOT | MONDAY, SEPTEMBER 1, 2014
[Business, Examples] 5 Data-Backed Findings From Malcolm Gladwell's Book, 'Outliers'
In his bestselling business book, Outliers , Malcolm Gladwell dives into what he calls "the story of success." For example in 1935, there were 600,000 fewer babies born than the average, which meant smaller class sizes and a greater chance to get a spot on the top sports teams or colleges. 'Take a moment and think about your career.
WRITTENT | MONDAY, SEPTEMBER 1, 2014
[Business, Examples] 11 Actionable Writing Tips [+Examples]
Example: It’s a good idea to blog often since 92% of businesses that blog multiple times daily has acquired customers through their blog ( HubSpot ). Example: When writing, shut yourself up in a soundproof room that has good lighting. Example: Set yourself a 1500-word limit when writing a blog post on a certain topic.
BLUE FOCUS MARKETING | SATURDAY, AUGUST 30, 2014
[Business, Examples] What is a Brand, and why does it matter? New @DavidAaker Book #branding
With a wealth of sage advice and real-world examples on every page, you’re sure to learn something no matter how you approach it. Indeed, branding is interesting, and as Aaker on Branding demonstrates, it has become the central most important consideration for businesses in any industry. But how do you make your brand shine?
HUBSPOT | SATURDAY, AUGUST 30, 2014
[Business, Examples] Inspirational Quotes From the World's Top CEOs [SlideShare]
The problem with business today? Understanding how they got to where they are today can mean all the difference to your own business, and hopefully these inspirational quotes from the top CEOs of the modern business world will set you on the path you’ve been looking for. ” Business decisions should never be boring.
BLUE FOCUS MARKETING | FRIDAY, AUGUST 29, 2014
[Business, Examples] [Video] How the Social Employee Fuels the Brand #SocBiz
As our roster of video content continues to expand, we find ourselves circling back on our earlier videos as a way of revisiting the concepts presented in them and exploring some real-world examples. The whole conversation is a very good example of Möbius communication values—namely establishing community first—and worth a watch.
IT'S ALL ABOUT REVENUE | FRIDAY, AUGUST 29, 2014
[Business, Examples] Move Beyond Sales With These Business KPIs
By this point we all know that at the end of the day the top priority of marketing should be to create customers for the business – whatever the business may be. Product Improvements/Optimization: Is our community driving ideas to help us innovate? Happier Customers, Better Products, Satisfied Employees.
BIZNOLOGY | FRIDAY, AUGUST 29, 2014
[Business, Examples] Location-Based Targeting – what does it really mean for marketers?
In other applications, it may mean tracking business technology by sending alerts to managers when equipment leaves the building, or by letting a fleet manager know when a truck driver has gone off course. Apple’s Healthkit application, for example, is set to be rolled out on iOS devices in September – way ahead of regulation on such systems.
FEARLESS COMPETITOR | FRIDAY, AUGUST 29, 2014
[Business, Examples] Step 4: Lead Scoring – What is it and what does it have to do with lead nurturing?
Petersburg area of Florida, trying to find a smart and savvy firm that excels at marketing, so I could use them as an example. Viewer of a product demo – even higher value. Do it and help your business prosper! 'Let’s say you’ve done all the earlier marketing steps: You hired a pro and developed buyer personas.
KOMARKETING ASSOCIATES | THURSDAY, AUGUST 28, 2014
[Business, Examples] 5 Problems with B2B Marketing…and How to Fix Them
but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online. However, it’s important to remember that those you are trying to reach from a B2B perspective are consumers as well, just in a business sense. It’s Not Original.
BIZNOLOGY | THURSDAY, AUGUST 28, 2014
[Business, Examples] B2B Marketers still struggle with lead nurturing
'I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales conversion rates. I was struck by the mere 35% of responders who say nurturing is essential to their business. See the attached chart for an example.
HUBSPOT | THURSDAY, AUGUST 28, 2014
[Business, Examples] How to Develop an Unforgettable Voice in Your Writing
They have a headline that explains succinctly what the product or service is all about. As an example, let me share some data from HubSpot’s roundup of successful landing pages. do it on my site, Neilpatel.com , which is little more than a landing page for my consulting business. 1) Give every article a laser focus.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, AUGUST 28, 2014
[Business, Examples] How to Make Your Product Look Sexy on Facebook
Do you want to learn how to spice up your product and make it sexy on Facebook? People have told me that their products are too boring or that they work in an industry that’s not interesting enough to be on Facebook. I, on the other hand, believe that any business can be on Facebook. How do you use your products?
BLUE FOCUS MARKETING | WEDNESDAY, AUGUST 27, 2014
[Business, Examples] [VIDEO] Are you a Social Executive? @SocialEmployee Cultures Depend on #SocBiz Leadership #SocBiz25
explains why social business is driven by strong, visionary social leadership. In essence, this makes the social executive akin to a brand’s North Star, providing employees with a fixed point of navigation as they explore the still largely unexplored waters of social business. The video, titled “Are You a Social Executive?”
BIZNOLOGY | WEDNESDAY, AUGUST 27, 2014
[Business, Examples] 5 easy copywriting rules for your content strategy
For example, if you are reviewing a new model of skateboards on offer by your business, including some of that sport’s colorful slang and jargon could be acceptable, and occasionally perhaps even some strong language. 'Quality content includes many ingredients. Your tone. Tone is the attitude expressed by your writing. Bantering?
HUBSPOT | WEDNESDAY, AUGUST 27, 2014
[Business, Examples] The Best Career Advice We've Ever Gotten
For example, it''s important for managers to sometimes let members of their team resolve their own conflicts. For example, I saw my manager do things like buy small gifts for coworkers who helped his cause. Meghan Keaney Anderson, Director of Product Marketing. Business sorry, boss). Great Advice From Great Bosses.
LEAD411 | TUESDAY, AUGUST 26, 2014
[Business, Examples] B2B Email Lists Buy Guide
Now, on average I get 5-10 emails a month from some broker stating they sell business email lists. have been in this business for over 10 years. For example, Linkedin is a high quality data provider correct? 160+ years before “big data” became a popular term D&B was collecting information about businesses. ZoomInfo.
KOMARKETING ASSOCIATES | TUESDAY, AUGUST 26, 2014
[Business, Examples] 20+ Metrics for Measuring B2B SEO Performance
My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. Search Engine Optimization Productivity. Search Engine Optimization Fundamentals. Keyword rank monitoring.
VOICE-BASED MARKETING | TUESDAY, AUGUST 26, 2014
[Business, Examples] Best Practices and Tools for Retargeting Campaigns in the B2B Space
Retargeting (also referred to as remarketing) makes that easy – after a visitor leaves your website without converting, you can show them targeted display ads about the product, service, or content they viewed as they continue to surf the web on other sites. 'Did you know that 98% of visitors leave your site before converting? AdRoll.
YOUR SALES MANAGEMENT GURU | MONDAY, AUGUST 25, 2014
[Business, Examples] 7 Benefits of a Prescriptive Sales Process
There are never enough A performers in any organization, and they’re generally already maximizing their productivity. 2. Additional products and services cropped up. We created one additional professional service product that could also be sold. '7 Benefits of a Prescriptive Sales Process. HQNHTN8GWN7Q.
MARKETING ACTION | MONDAY, AUGUST 25, 2014
[Business, Examples] 5 Tips for Writing Life-Altering Email Headlines
People are busy, and it’s easy to hit close – or delete – if the headline isn’t engaging. In the examples below, we don’t just promise you healthier skin. For example, I remember writing copy for an email promoting a new, super-fast color printer. Example: Get Healthier, Glowing Skin in 7 Days. Is this a laughing matter?
HUBSPOT | MONDAY, AUGUST 25, 2014
[Business, Examples] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
For example, If your social media channels are getting decent engagement but your email bounce rate is much higher than 2%, you should probably focus on fixing your email lists first. Your goals should actually matter to your business. While it''s great you have more product, if no one is going to buy them, why bother? Relevant.
HUBSPOT | SATURDAY, AUGUST 23, 2014
[Business, Examples] How Marketing Can Help Sales Follow Up With Consideration-Stage Leads
What''s the right model for sales and marketing alignment when a lead is actively considering your product, but isn''t sure whether they are ready to commit? One of the biggest questions that bounces around between these two business functions is: “When should Sales reach out to a lead”? Timing Is Everything. Smarketing
MARKETING ACTION | FRIDAY, AUGUST 22, 2014
[Business, Examples] A Brief History of Marketing Technology (and Social Media Marketing)
WhenFacebook opened up its network to the wider world in September 2006, a lot of brands and businesses created Pages. If, for example, a person clicks on a certain number of your social posts, you will know that they are ready for the next stage of the sales cycle. 'Up until the Industrial Revolution, all goods were made by hand.
HUBSPOT | FRIDAY, AUGUST 22, 2014
[Business, Examples] Ghostwriting 101: How to Capture Their Voice Without Losing Yours
If a subject bothers to bring up an argument that means it’s important to them, and should be featured in the finished product in some way. ” is a fairly innocuous example, but I bet you can think of some favorite turns of phrase that are senseless, silly sounding, or unnecessary. When to Use Their Voice. 1) Main ideas.
HUBSPOT | WEDNESDAY, AUGUST 20, 2014
[Business, Examples] 7 Easy Fixes for Common Sales Follow Up Problems [Infographic]
While my example makes it obvious that you''re annoyed, why isn''t that same thinking obvious when we talk about our business relationships? Why is it that when we''re trying to sell a product or service, it''s suddenly okay to constantly follow up with a prospect, as if that''ll magically make them whip out their credit card?
HUBSPOT | WEDNESDAY, AUGUST 20, 2014
[Business, Examples] How We Buy vs. How We Date: They're More Similar Than You Think
Doing so can help you get what you want: more business. In the world of inbound marketing and sales, there’s a methodology that describes what tactics businesses can employ to help turn strangers into happy customers, and it’s analogous to how one might go about courting a special someone (P.S. am now in love with you.
SAZBEAN | WEDNESDAY, AUGUST 20, 2014
[Business, Examples] Data Visualization: the Way of the Future, or Just a Trend?
Despite being considered “boring” by many people, data has its place in the business world. In 2012 Column Five Media and business intelligence company DOMO worked together on an infographic that illustrates the rate at which data is created in one minute online. About the Author. and Chicago, IL. appeared first on Sazbean.
B2B MARKETING INSIDER | WEDNESDAY, AUGUST 20, 2014
[Business, Examples] What Is Content Marketing? And 9 More Content Marketing Questions Answered
'In the course of working with brands across the business landscape, a few questions come up time and time again. They should be able to point to good examples of it. They don’t talk about themselves or their product but they talk about what they do for their customers. What is content marketing? Why is it important?
SOCIAL MEDIA B2B | WEDNESDAY, AUGUST 20, 2014
[Business, Examples] B2B Companies Use Twitter for Customer Support No Matter Their Size
When you’re small, having a single touchpoint is definitely enough, but it’s inefficient as you grow your business. For example, Freshdesk , a leading customer support solution, was down recently because of a denial of service attack. Spread Out Support Presence Across Regions and Products for Global B2Bs. Photo credit: Flickr.
HUBSPOT | WEDNESDAY, AUGUST 20, 2014
[Business, Examples] 6 Ingenious Microsites You Could Play With All Day
Here are some examples of companies and individuals that created awesome microsites -- and what it was that made them so good. It''s an excellent example of how you can use a microsite to support a specific campaign. But on Christmas, of course, it says “YES.” Totally chill, nonchalant, and hilarious. Send ''em the link.
3D2B | TUESDAY, AUGUST 19, 2014
[Business, Examples] Are You Reaching Executive-Level Decision Makers
Think of eBay, for example, the first company to offer online auctions. The same first-mover advantage applies to sales of complex B2B products, services and solutions. He’s able to gain a complete picture of the problems that the company faces and deduce which products could be of interest in the near future. Executive Events.
B2B INTERNET MARKETING STRATEGIES | TUESDAY, AUGUST 19, 2014
[Business, Examples] Marketing Engines as a Game-Changing Strategic Advantage
But perhaps the most compelling advantage of marketing engines is their potential to create a sustained strategic advantage over competitors, similar to a first-mover advantage in product development. If possible, even leverage your SaaS product itself as part of your portfolio of marketing engines. Phase 1: Tools. Now what?
THE ROI GUY | TUESDAY, AUGUST 19, 2014
[Business, Examples] How do you Develop and Communicate your Unique Business Benefits?
While buyers are scrutinizing proposals with a keen eye on value / ROI, the average rep still reverts to a less than effective product centric sales pitch – focusing on your product, features and price vs. the buyer challenges and the differentiated value you can deliver in helping overcome these challenges. Benefit Categories?
THE FORWARD OBSERVER | TUESDAY, AUGUST 19, 2014
[Business, Examples] How To Make Your B2B Marketing Content Work Harder (And Smarter)
sales funnel, according to HubSpot is “ a predictive analytics model used by businesses as a marketing or sales pipeline predictor and tracking mechanism.”. An example would be a company owner with declining sales and a gnawing feeling that their company’s marketing efforts are not generating the number and quality of leads it once did.
WEBBIQUITY | TUESDAY, AUGUST 19, 2014
[Business, Examples] 23 Terrific Email Marketing Guides
However—as email inboxes get more crowded and both the sophistication and expectations of consumers and business buyers increase, marketers need to refine their tactics in order to build their opt-in email lists, retain subscribers, and drive leads and sales through email marketing. What’s the best day of the week to send emails?
MARKETING ACTION | TUESDAY, AUGUST 19, 2014
[Business, Examples] Write a Standout Case Study: Turn Your Customer’s Success into Your Best Marketing Asset
They’re a fantastic business-to-business marketing tool, and people depend on them to attract new prospects and encourage those prospects to buy. They also help reassure any company considering doing business with another company that they’re looking at a vendor that can actually handle their business and specific industry challenges.
STORIES THAT SELL | MONDAY, AUGUST 18, 2014
[Business, Examples] 6 Steps to a Strategic Shortlist of Featured Customers
" When it comes to customer case studies – and business in general – too many happy customers is a great problem to have. Choose the products and services you need customer stories for. Perhaps a competitor is introducing a product and you want to show your edge. business unit manager? Like attracts like.
VIDYARD | MONDAY, AUGUST 18, 2014
[Business, Examples] How to Streamline Your Video Content Marketing Operation
As an example, if you’re in the business of marketing automation platforms, your video topic list might look like this: As a rule of thumb, if it makes a good blog post, you could probably turn it into an informative short video (or make a video component to add to a blog post!). Step 1: Plan Your Upcoming Topics and Scope.
VOICE-BASED MARKETING | MONDAY, AUGUST 18, 2014
[Business, Examples] Why Your Business Should Be Customer Obsessed
great example of this has historically been found in wireless providers’ treatment of new customers vs. old: I can’t tell you how many times I’ve heard friends and family complain about how new customers get great upgrades on new smartphones while old customers have to give their left leg for a decent upgrade deal. Love the One You’re With.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, AUGUST 18, 2014
[Business, Examples] Should you make the leap into sponsored content?
Every day I get pitches from companies seeking to pay me to feature their products on my blog, or even pay for entire posts about their products. have never featured a paid product pitch in a blog post but many other bloggers are. good example is American Express. good example is American Express. Can I delete it?
IT'S ALL ABOUT REVENUE | FRIDAY, AUGUST 15, 2014
[Business, Examples] The Role of Webinars in the Sales and Marketing Process
'Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24 , a cloud-based webinar platform. For example, while demonstration webinars are appropriate for bottom-of-funnel stages, they do not work well for top-of-funnel lead generation programs. Engaging Buyers.
MARKETING ACTION | FRIDAY, AUGUST 15, 2014
[Business, Examples] Getting Started with Video Marketing: Q & A
They were excited to be featured because it’s more press for them, it showcases a specific element of their business they are really proud of, and it works with the timing of an announcement they are making. Q: How can small businesses get started in video production? A: That varies with every business. ” A: Yes!
KOMARKETING ASSOCIATES | THURSDAY, AUGUST 14, 2014
[Business, Examples] 10 Questions to ask in a B2B Content Marketing Questionnaire
'Any time we bring on a new team member here at KoMarketing, one of the first things we do is get them up to speed on our clients, their products/services, industries, and much more. Can you please provide a succinct overview of your business? What are your organization’s primary industry targets? . Final Thoughts.
BIZNOLOGY | THURSDAY, AUGUST 14, 2014
[Business, Examples] Re-branding – a better option than “disruptive innovation”?
An alternative for many companies or brands threatened by new products created with advanced digital technology is re-branding. Some traditional brands have successfully re-positioned their value proposition to leverage its core benefits and brand image to find new customers and rejuvenate their business. appeared first on Biznology.
HUBSPOT | THURSDAY, AUGUST 14, 2014
[Business, Examples] Are QR Codes Dead?
And while small business owners and marketers thought they''d hit the jackpot, the QR code trend didn''t become as popular with consumers as some had predicted. For example, Inc''s 2012 research found that 97% of consumers don''t even know what a QR code is. Digital business analytics company comScore found that 6.2% Inbound
BLUE FOCUS MARKETING | WEDNESDAY, AUGUST 13, 2014
[Business, Examples] Re-Imagine the Future with Social Leaders #SocBiz25 #SocBiz
'Last week brought an interesting convergence of events, all focused on what the future of social business might look like. First, there was the official unveiling of the Economist’s (@ TheEconomist ) list of Top 25 Social Business Leaders. These 25 social business leaders will help shape the future of social business.
HUBSPOT | WEDNESDAY, AUGUST 13, 2014
[Business, Examples] How to Promote Your Content Using Paid, Earned & Owned Media
For example, a bee keeper just getting started with inbound marketing might see results faster than a new marketing agency, since marketing as an industry is highly saturated with content. The example below helped drive nearly 5,000 unique website visitors to the article and over 500 Google +1s in just two weeks. Content Coverage.
TRADESMEN INSIGHTS | WEDNESDAY, AUGUST 13, 2014
[Business, Examples] B-to-B Marketing: Is There Room for Humor?
Here’s an example from Tim Washer on how Cisco used humor introducing a new router. Another example is Kinaxis who used the idea of a dating scenario to bring home the points on supply chain management. Here’s an example of how Kinaxis puts humor into the use. These don’t have to be Hollywood productions.
HUBSPOT | WEDNESDAY, AUGUST 13, 2014
[Business, Examples] Inbound Is for Closers: Busting 5 Common Bottom-of-the-Funnel Myths
It still brings in business. So here''s some motivation: According to Gartner Research , businesses that use marketing automation see a 10% (or more) increase in revenue within 6 to 9 months of implementing it. 'The following is an excerpt from our new guide, Inbound Marketing MythBusters. To download the full guide, click here. to 7%.
SYNECORE | WEDNESDAY, AUGUST 13, 2014
[Business, Examples] What Are Buyer Personas & Why Do they Matter?
For example, you might know that you would like to sell your product or service to 25-40 year old women. However, trying to start a campaign or business based entirely on demographic information isnt always enough. detailed buyer persona can aid sales conversion, product development, and brand message alignment.
HUBSPOT | WEDNESDAY, AUGUST 13, 2014
[Business, Examples] Landing Page Best Practices You Should Still Test For Yourself
While best practices can give you a great jumping-off point, if you really want your business to be successful, you''ve got to put these best practices to the test. Almost 63% of consumers indicate they''re more likely to purchase from a site if it has product ratings and reviews. Navigation vs. No Navigation. Images and Video.
HUBSPOT | TUESDAY, AUGUST 12, 2014
[Business, Examples] A 3-Step Framework to Connect the Dots Between Marketing & Sales
Even something as straightforward as a blog post can cause conflict between sales reps who want to highlight product reviews and customer testimonials, and marketers who want to produce educational content that talks about anything but the brand. Executives are so busy, working 70-80 hours a week. Let’s take leads as an example.
VOICE-BASED MARKETING | TUESDAY, AUGUST 12, 2014
[Business, Examples] Top 6 Essential SEO Elements for Marketers New to SEO
'Whether youre a new business or just new to SEO, theres a formula to making a successful SEO strategy. Some businesses struggle with content marketing because they just dont have the time or people resources to do it well. It is also critical that businesses manage local directory listings such as Yelp or other review sites.
VERTICAL RESPONSE | TUESDAY, AUGUST 12, 2014
[Business, Examples] 3 Simple Ways to Make Email Marketing Work for You
'No matter what your business, email marketing can work for you. Whether you sell office widgets or offer a carpet-cleaning service, every business can benefit from this affordable marketing option. No need for graphic design or coding skills; these are drop-and-drag templates that are a snap for any business owner to create.
MARKETING ACTION | TUESDAY, AUGUST 12, 2014
[Business, Examples] Nurturing Cold Social Leads is a Lot Like Online Dating
Social media has done for businesses what online dating did for singles. For example, lets look at a customer named Cathy. Assume I know nothing about your brand or products. What business problem of mine do you solve? How can I learn more about your company and products? Remember the example above.
VERTICAL RESPONSE | MONDAY, AUGUST 11, 2014
[Business, Examples] 4 Steps to Creating Advantageous Advertorials
These native ad examples are both highly shareable. Find a good fit A sponsored post from the Church of Scientology in the Atlantic is one classic example of an advertorial gone wrong. Make sure your ads are clearly labeled as such The FTC requires all content paid for by a business or brand to be disclosed as such.
IT'S ALL ABOUT REVENUE | MONDAY, AUGUST 11, 2014
[Business, Examples] How Big Data is Driving Business Growth
With millions of Petabytes of structured and unstructured data being created each year, the volume will only continue to grow exponentially leaving us as business leaders and consumers to figure out what potential lies herein. Kaggle’s business model is built around this type of challenge and the results have reportedly been impressive.
THE EFFECTIVE MARKETER | SUNDAY, AUGUST 10, 2014
[Business, Examples] What Marketing Org Charts Tell You About The Business
Look at how people are structured and what the reporting structure looks like and it will tell how the company is run, what is important to them, and how they think about their product and services and the market in general. How quickly they can react and if they are product-centric or sales-oriented.. The Right Marketing Structure.
SYNECORE | SATURDAY, AUGUST 9, 2014
[Business, Examples] Digital is Complicating Marketer���s Lives, but Simplifying Marketing
For the sake of brevity, let me illustrate by giving just one key example. As much as the evolution to AI search engines represents a watershed moment in the history of computing technology, it is also hugely important for business and marketing in general and for GMC in particular. Heres how the argument goes: 1. Heres why.
HUBSPOT | THURSDAY, AUGUST 7, 2014
[Business, Examples] Which Channels Drive the Best Landing Page Conversion Rates? [New Data]
You should always look in your own analytics to find out which channels are converting best for your business, but sometimes, it''s helpful to get some industry benchmarks to see how your success stacks up. Below''s an example of what this landing page typically looks like.) of all visitors. marketing data Landing Pages
JILL KONRATH'S SELLING TO BIG COMPANIES | WEDNESDAY, AUGUST 6, 2014
[Business, Examples] 3 Components Every Value Proposition Must Have
It''s a clear statement of the tangible business value that companies get from using your product or service. For example, I do training. 'What''s a value proposition – and why is it important? It''s the outcome of using your offering – not what your offering is. No one cares about training. Here''s a tip.
HUBSPOT | WEDNESDAY, AUGUST 6, 2014
[Business, Examples] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
Here’s how I defined the concept in a previous blog post : “Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. The focus is on ‘teaching through examples’ with learnings from today’s top marketers. 1) What Is Demand Gen?
SYNECORE | WEDNESDAY, AUGUST 6, 2014
[Business, Examples] 4 Simple Ways To Get Started on Your Branding Strategy
'Good branding is essential for every business, no matter how big or small. Your branding strategy tells your customers exactly what they can expect from products and services, how your company differs from its competitors, and how they perceive your company overall. Decide On Your Brand Image. Create the Best Branded Content.
WRITTENT | TUESDAY, AUGUST 5, 2014
[Business, Examples] 11 Content Writing Secrets from the Pros
Cyrus Shepherd recommends his readers look toward Amazon product pages as an example of answering everything someone could want to know about a topic. Many a business disaster could have been avoided if someone had only checked a blog or Tweet before it was published. 'Image source. It’s probably a lot less than you think.