• HINGE MARKETING  |  THURSDAY, JULY 2, 2015
    [Business, Examples] A Mindset Shift for AEC Professionals
    The Internet is, after all, far less tangible than the physical structures and components—not to mention the relationships—around which AEC firms build their businesses. wide world of lead generation and business growth extends well beyond RFPs and networking events. Online marketing works. Your Website. It’s win-win.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JULY 1, 2015
    [Business, Examples] The ABC’s of A/B Testing with Adwords
    Since most sales or product-focused employees work directly with your customers they usually have great insight. Here are a few common A/B test examples: Benefits vs. Features. Test results can impact your entire business and should be considered the most valuable piece of marketing data. udience is King. Question vs. Statement.
  • MARKETING ACTION  |  WEDNESDAY, JULY 1, 2015
    [Business, Examples] Your Email List: When Less (as in Fewer) is More (as in Results)
    By asking these and answering them as completely as possible, you can develop a strategy that fits your business, your marketing models, and your customers. You’ll have to consider your type of business and your email marketing strategy first. As we’ve written about before, deliverability is personal. Your engagement is 10%.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Business, Examples] Slack, Shopify & Tough Mudder: Business Lessons From 3 High-Growth Companies
    Between increased competition, shorter cycle times, and growth hackers finding innovative ways to disrupt a market in record time, scaling your business has become increasingly challenging (and more imperative than ever before). Business Lessons From High-Growth Companies. business was born. Business Management Daily
  • VERTICAL RESPONSE  |  MONDAY, JUNE 29, 2015
    [Business, Examples] A Look at Features Past, Present and Yet to Come
    Though most people reserve this type of musing for year-end , we like to take stock regularly and listen to the needs of our customers to inform product development all year round. Check out tips and examples on creating a welcome email. 3. It’s now easier than ever to create professional emails for your business. Past. 1.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Business, Examples] 5 Reasons People Say 'No Thanks' After Your SaaS Free Trial
    "We're different, there's no-one else like us in the marketplace.". "As soon as people use our product, they'll want to buy.". Our product is so good it sells itself.". Every emerging SaaS business is passionate about its product and convinced it has exactly what the market needs. Sometimes, they're right.
  • THE ROI GUY  |  MONDAY, JUNE 29, 2015
    [Business, Examples] For Sale, Not On Sale - The True Cost of Discounting and What to Do About It
    Absolutely unacceptable, and potentially VERY costly for your business and career. friend of ours often says - “My products and services are FOR sale, not ON sale”, and for good reason. Procurement specialists’ incentive pay is now directly tied to the discounts they can extract from each vendor. So how bad has it become? Why You?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 29, 2015
    [Business, Examples] Facebook content strategy is a time bomb for inbound marketing
    They’re not trying to generate leads for a discrete product. For example the Facebook content strategy now includes a video viewer to keep people on their newsfeed they are wooing major content channels to publish directly on their site. They're not trying to generate leads for a discrete product. You get the point.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Business, Examples] A Critical Look at Ecommerce CTAs: What Works and What Lacks
    An image of the product or service, some compelling copy, and a button that stands out from the rest of the CTA are all must-haves. The whole thing is a little busy, with multiple images and text pretty much everywhere. This example shows a hero image , some helpful copy, and a very clear button with text that compels a click.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Business, Examples] How to Answer 11 Common Marketing Questions Using Analytics
    In fact, most businesses find that they need to generate a ton of initial traffic to their blog posts before they can begin to generate and measure conversions. In fact, your home page, about us page , product pages, and landing pages also play a huge role in driving conversions throughout your website. while it is.8% for referrals.
  • B2B MARKETING INSIDER  |  SATURDAY, JUNE 27, 2015
    [Business, Examples] The Entrepreneur, The Compass, And The Fog
    For example, fifty years ago, Arthur’s childhood friend Jim Boyce introduced him to Max Millikan, the founder of the Massachusetts Institute of Technology’s Center for International Studies. Ignorant to local customs, monetary exchanges and business practices, US business professionals often found themselves in embarrassing situations.
  • LEADERSHIP  |  FRIDAY, JUNE 26, 2015
    [Business, Examples] Interesting Infographics: The Power Of Brand Storytelling
    As you can see, almost 80% of people polled felt that telling a story was a good idea for a brand – even though most of them couldn’t think of a good example. 55% of people are more likely to buy your product in the future if they loved your brand story, and a full 15% may buy your product immediately.
  • BIZNOLOGY  |  FRIDAY, JUNE 26, 2015
    [Business, Examples] Five B2B marketing beliefs and trends debunked
    The definition of business-to-business is and never was meant to be a description of a market, but rather the type of organization that is sold to by a company vs. consumer, government or institution. You must target the potential firms and individuals who can or should purchase your product or service and go get them.
  • WRITING ON THE WEB  |  FRIDAY, JUNE 26, 2015
    [Business, Examples] Social Proof: Why It’s So Important
    Here’s an example. Customer ratings and reviews are one of the ways we decide and choose to buy products online. I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike. Why is social proof so important when writing on the web?
  • WRITING ON THE WEB  |  FRIDAY, JUNE 26, 2015
    [Business, Examples] Social Proof: If You’re Not Using It, You’re Losing Sales
    Here’s a great example: Customer ratings and reviews are one of the ways we decide and choose to buy products online. I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike. Why is social proof so important when writing on the web?
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Business, Examples] 7 Creative Content Ideas for Your Ecommerce Site
    Big brands realize they need so much more than a picture and description to sell products. If you’re not sure what that looks like or how you can use creative content for your ecommerce site, we have some pretty spectacular examples for you. Again, visitors can see that real people love the products and want to share their experiences.
  • MARKETING ACTION  |  FRIDAY, JUNE 26, 2015
    [Business, Examples] Thinking About Adopting Marketing Automation? Here’s a Quick Start Guide
    Chances are, if you’re considering adopting marketing automation, you’re a very busy person. And since you’re a busy person, you don’t have a lot of time to spend getting your new solution off the ground. And check out our own consulting and production services to find the help you need to create assets and manage campaigns. 4.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Business, Examples] Improving ROI with Marketing Optimization
    Optimization in Action – A Simple Example. Consumer data outstrips business data –. social media, which is only beginning to be understood as a business tool. campaigns, organizational units and business objectives. If we can quantify the financial impact of constraints, could we make a business case. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Business, Examples] Start engaging from the first click in the Customer Journey
    For example, User Experience and Customer Service professionals have. products and services to meet their needs. business, understand it we must. This may have nothing to do with the quality of our products/services, the competitive environment, changing. departments, see examples in Figure 2. product.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Business, Examples] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Some people, for example, prefer to read text, while others like images and graphics, and still others like watching videos. Why Online Presentations Belong In Every Content Strategy Whatever your feeling about business presentations, PowerPoint and its equivalents have taken their place as one. so ubiquitous in business. world.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Business, Examples] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    sites to generate leads and new business inquiries. Constant Contact® newsletter—that medium- sized b2b business is going to generate sales. end-user and product type, of course.) A better idea than 80-something percent of. Corporation, for example, maintains. significantly damaging to most businesses. acquisition.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Business, Examples] A New Visualization of Today's Marketing Technology Solutions
    That landscape model feels like you're building and showing products to an IT buyer.". Let's say, for example, you recently got some budget for paid advertising, and in light of Google's recent algorithm change favoring mobile-friendly content, you're looking for some piece of technology that'll help you advertise to mobile users.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 25, 2015
    [Business, Examples] 4 Twitter Tools that Help You With Customer Service
    The increased role of social media within product marketing has however, now given buyers in the marketplace much more power to leverage over businesses, promoting consumers from being backseat drivers to co-pilots of their reputation. As a business owner, you might find yourself in a negative customer-tweet situation at some point.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Business, Examples] 22 of the Best TED Talks to Inspire You
    In an effort to help businesses get a handle on how to prevent choice overload, she goes on to explore four techniques that can be used to narrow your focus and simplify the presentation of options. 4) Joseph Pine: “What Consumers Really Want”. For example, foods like whipped cream, flan, and Good & Plenty's give me the creeps.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Business, Examples] 7 Ways To Get Customers To Love Your Brand
    Does your product just meet a need, or are they really in love with your brand? Your brand should be bigger, and more tangible than your product alone. For example, Old Spice does not merely manufacture deodorant, they also make some of the funniest commercials. Consider ways you can make your products special.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 25, 2015
    [Business, Examples] Crowdfunding 101: Testing the Waters with TeeSpring
    It seems like such an easy way to get seed funds for a new business, or to get word out about a new product. It’s best to have at least 6 weeks to prepare — raising those social media follower numbers and building hype for your product are the two main objectives. Drawing conclusions about your product.
  • MARKETING ACTION  |  THURSDAY, JUNE 25, 2015
    [Business, Examples] Business Blogging as an Equalizer for Small and Medium Businesses
    One of the most powerful ways to harness the power of content marketing is through a business blog. These leading bloggers are identified in the study as the “ 10K Business Blogging Club ”, a group of bloggers who attract more than ten thousand visitors to their blogs every month. Being the small kid on the block is never easy.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 24, 2015
    [Business, Examples] Guide to Autoresponders Part 2: Content Offer and Survey Emails
    Let’s look at a couple of examples that offer quality content. #1. In this next example, you can see how Eventbrite communicates with people who haven’t used their app in a while. Both product and service-based businesses can use these two types of content offer emails. Content Offer Emails. Conclusion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 24, 2015
    [Business, Examples] Stop Nurturing Me
    Not my business. As marketers, we are nurturing our business, not our prospects. Somewhere along the way we’ve gotten lost between the demands of the business to sell at scale and the advice to be helpful to the audience. If they don’t, we have a product problem, not a nurture program problem. Not my business.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 23, 2015
    [Business, Examples] The H.E.L.P. Method For Writing Business Content
    Corporate blogging poses a wide spectrum of challenges to address, from editorial priorities all the way to business objectives, and supporting the audiences in between. Here’s an example: Check out this blog post I wrote offering tips to enhance the value of social media intelligence. Product spec-ulated ? Everybody wins.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 23, 2015
    [Business, Examples] 5 Ways to Create More Touchpoints with Email
    Instead of letting customers just reside on the list, you need to incentivize them to visit places where they will get a fuller understanding of your business or organization. Your social media pages are one example. Here’s an example from a jeweler, Gemma Gray. You have a good-sized email subscriber list.
  • HUBSPOT  |  TUESDAY, JUNE 23, 2015
    [Business, Examples] 7 Terrible Commercials You Wish You Could Unwatch
    If the businesses that still find value in TV ads want to ensure that their commercials aren't doubling as an excuse for viewers to go get a snack or hit the bathroom in between shows, they need to focus on raising the bar. People want to do business with other people, after all.). Not all products are "sexy." more professional.
  • VIDYARD  |  MONDAY, JUNE 22, 2015
    [Business, Examples] Video SEO Making You Craz-EO? Try These Helpful Tips!
    It’s serious business, and ultra-important. Search Engine Optimization – SEO – is such a big deal because it helps you market your business, be found by potential customers, and rake in tons of revenue. For example, countless videos could be ranked for ‘how to play guitar’, and yours could drown amongst them.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 22, 2015
    [Business, Examples] What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015
    Companies will stop thinking about the overall mobile app for their business. good example is event apps: companies are increasingly using event apps as a way to communicate with customers and partners on their corporate events or tradeshows. Established companies put mobile apps at the core of their product or service. Great!
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Business, Examples] The Productivity Diet: What to Eat to Get More Done in a Day [Infographic]
    For example, our brains work best with about 25 grams of glucose circulating in our blood stream -- about the amount found in a banana. Low energy and low productivity. Productivity Pop Culture Office Life DailyWhat we eat has a direct impact on our performance at work. Want your mind (and your body) to perform optimally?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 22, 2015
    [Business, Examples] An inside look at innovation hot spots and how to get your idea noticed
    Spending Michael Dell’s money on the best new ideas in the business! In order to do that, he knew there were a number of things that had to happen — primarily accessing innovation, accessing new technology, getting into new businesses, getting involved with new people, new ideas, and new companies. What are the hot ideas?
  • HUBSPOT  |  SUNDAY, JUNE 21, 2015
    [Business, Examples] Want to Be More Creative? Try These 8 Tools
    Here are a few examples: A glass bottle set next to. Content Marketing Productivity DailyThis post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. I've always considered myself to be a fairly creative person. From a marketing standpoint, this often results in frustration.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 19, 2015
    [Business, Examples] [Ebook] Introducing Our Big Social Media Brand Profile Lookbook Spring/Summer
    And be sure to check out our Big Social Media Brand Profile Lookbook for some fantastic examples of social visuals. Your cover photo could include brand messaging, campaign promotions, product images, and more—the options are truly endless. With these additions, LinkedIn is now the way to reach an audience with a business mind-set.
  • EARNEST ABOUT B2B  |  FRIDAY, JUNE 19, 2015
    [Business, Examples] A guide to content curation. Where can I find shareable social content?
    Top tips: Speak to and listen to your customers: use experience of who buys your product, engage with them and use social listening software to build a picture of what they’re interested in. For example, our clients here at Earnest are busy people. How can we keep the content monster fed and happy? Stick to the plan.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Business, Examples] 11 Tips to Help Improve Your Brand's Communication Strategy
    For example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product “co-creators.” This is a good example of attracting your ideal customers where they typically hang out. Always speak like a human being.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 19, 2015
    [Business, Examples] The Importance Of Market Intelligence For CMOs
    Market intelligence, as its name implies, is simply the intelligence – or information – about a business’s particular market. For example, the geographic location of a business, the particular demographics of a consumer base, or any other information that’s relevant to a company’s market is market intelligence.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Business, Examples] The Top Business Podcasts You Need to Be Listening To
    Love learning about business and how some of today’s most successful entrepreneurs and companies are operating? Business podcasts serve as a great way to stay informed (and inspired). Business Podcasts Every Marketer Should Tune In To. 1) HBR Ideacast. This great example of the power of podcasts needs the shortest explanation.
  • MARKETING ACTION  |  FRIDAY, JUNE 19, 2015
    [Business, Examples] Map Your Digital Marketing Playbook to Your Company’s Stage of Growth
    Suppose you enter a job as a demand generation person or head of marketing; what is the playbook that you would want to run to elevate and grow the marketing team and the business? Early stage companies: usually the primary goal there is seeking product/market fit. Often marketers will look at using the product as a marketing tool.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 18, 2015
    [Business, Examples] What You Absolutely Need to Include in Your Online Business Listing
    Having the right type of information in your online business listing is essential to that process. Your online business listing could include any place (besides your own website) where you list your business’ information so customers and prospects can find you. 42% are looking for business hours.
  • MARKETING ACTION  |  THURSDAY, JUNE 18, 2015
    [Business, Examples] Five Areas Where B2B Marketers Can Leverage Big Data
    In a survey by Gartner , businesses responded that they plan to store all kinds of data in massive quantities – “every data source received 30 to 40 percent of responses including extremely challenging data sources like audio and video.” Now, how to identify key problems that your business needs to solve with big data?
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Business, Examples] What Hollywood and Cats Can Teach You About Creating Marketing Personas
    Modern Example. could write about these examples all day. Take a sufficient amount of time to set up a scenario before jumping straight into the features and benefits of your product or service. brilliant example of a brand that wasn’t afraid to inject some humor into their marketing is television channel TNT. Marketer.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Business, Examples] 5 Online Marketing Tips Every Financial Advisor Should Know
    To learn more about this approach, check out these five tips and tricks for using online communication to prove that you're a financial advisor people actually want to do business with. Think about this truth: Our customers don’t care about our products or services; they care about themselves. Archive Everything. Share Your Story.
  • VIDYARD  |  WEDNESDAY, JUNE 17, 2015
    [Business, Examples] Use Video to Prospect Leads and Control the Conversation
    Prospects and customers are coming to the table with a great deal of understanding about products and services. Reps can now equip themselves with information about a prospect’s business, needs, and wants, and create personalized messaging regarding current pains and solutions. It is an amazing time to be in sales.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Business, Examples] The Blogging Tactic No One Is Talking About: Optimizing the Past
    And I'm not just talking about the findings from the report -- I'm also talking about the business results we've generated from the shift we made in our blogging strategy because of those findings. As more and more businesses have started buying into the importance of content marketing , more and more businesses are creating content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 17, 2015
    [Business, Examples] Should you create different social media posts for international clients?
    The CEO said he was proud of the global success of their in-house productions like House of Cards and Orange is the New Black. He went on to say that local productions (e.g. French or Scandinavian productions) garnered only 20% of the market share, but that even this 20% was important. moment. How do you answer that question?
  • CMO ESSENTIALS  |  WEDNESDAY, JUNE 17, 2015
    [Business, Examples] 4 Keys to Making Content Syndication Programs Deliver
    You have to ensure that your efforts are all about the topics that matter most to your buyer’s business. The answer isn’t about a specific product or solution, but rather, a focus on topics that matter to the buyers’ businesses by showing them a different way of doing things, and making an informed case for why they should change.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Business, Examples] UGG Boots, Mason Jars & Other Trends That Marketing Made You Like
    It wasn't long before the product made its way into surf shops down the coast of California. However, the product didn't take off until the early 2000s when Oprah featured the sheepskin boots in her "Oprah's Favorite Things" segment. What can your business learn from the UGG boot phenomenon? I'm a marketer, after all. The L.A.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Business, Examples] 17 Content Marketing Tips For Any Size Budget
    realize small businesses have resource constraints and their own special set of challenges. But there are plenty of examples of small-business content marketing successes. Here are my top content marketing hacks to help content marketers at any size business with any size budget. Here’s one example. Nothing. Books.
  • MARKETING ACTION  |  MONDAY, JUNE 15, 2015
    [Business, Examples] SEO for Alternative Content Types, Part 3: The Right Content for Your Brand
    And they’ve built quite a business off of that. And the production values were extremely high. So the product is the star here. Because the product, it’s all about illustrating a specific benefit to the product, but doing it in such a way that it’s humorous. But not every brand can pull off funny.
  • VIDYARD  |  FRIDAY, JUNE 12, 2015
    [Business, Examples] Storytelling Advice and Resources for Marketers
    Can’t my awesome product speak for itself? Maybe you think your product is so fancy it sells itself, or maybe you’re worried your B2B product isn’t thrilling or sexy enough. Writer and business exec Guy Kawasaki discusses nine of them in this blog post. Can I see some examples? It was over. Whaaat!!
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 12, 2015
    [Business, Examples] What Jurassic World Teaches About Marketing
    busy website. You can overwhelm a customer if, for example, there are two call-to-action buttons, two hyperlinks, and clickable contact information all in one email. Don’t turn your business social media sites into an oversharing message board or your customers will run from your site as if being chased by a herd of Gallimimus.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 11, 2015
    [Business, Examples] Highspot Sales Enablement Helps Sales People Find Content and Marketers Measure What Works
    Users can set up collections (called “spots”) of materials for a particular product, sales team, funnel stage, region, or any other purpose. The system will also analyze the inventory of available contents to find gaps or redundancies by sales stage, product, region, etc. But the firm soon learned that this wasn’t enough.
  • CMO ESSENTIALS  |  THURSDAY, JUNE 11, 2015
    [Business, Examples] 4 Steps to Grow Demand with Content Aligned to the Buyer’s Journey
    Map out your buyer’s journey by uncovering how your target accounts buy and how they progress through a buying cycle for your product or service. Profile the organizations that could one day be in market for your particular product or service. How do they like to buy products or services like yours—monthly, quarterly, or annually?
  • HUBSPOT  |  THURSDAY, JUNE 11, 2015
    [Business, Examples] Marketing Psychology: 10 Revealing Principles of Human Behavior
    It's much harder to create compelling content marketing , for example, if you don’t know why it would be compelling to your audience in the first place. Psychology Today gives the example of two groups of people reading the word "yellow" followed by either "sky" or "banana." Suddenly you see ads for the product every time you watch TV.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 11, 2015
    [Business, Examples] 5 Marketing Lessons From The Sharing Economy
    It’s having a major disruptive influence on the way business works today.  New consumer-driven businesses are cropping up quickly and taking a significant share of revenue from traditional counterparts. The sharing economy has allowed new multi-million dollar businesses to grow seemingly overnight. Build A Great Website.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 11, 2015
    [Business, Examples] Can traditional TV succeed as mainstream video?
    By Merav Chen, {grow} Community Member In 2005 I left a job at a traditional TV production company and took a marketing position at an internet company. Fast forward 13 years. I’m now working with a TV production company to launch digital channels and video-based websites for OTT platforms. Some examples? Some examples?
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Business, Examples] How to Create Surveys People Won't Hate Taking
    What data do you need to make your argument, launch your campaign, or change a product? Here's an extreme example to show you what I mean: "Don’t you think product X is amazing in the following ways? Instead, ask: "How would you rate product X on a scale of 1 to 5?" Over the years, I’ve seen my fair share of bad surveys.
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Business, Examples] Which Social Network Should You Advertise On?
    The Good: One major benefit to using LinkedIn is its user base, which consists mainly of business professionals. Over LinkedIn, your ads are almost always seen by business-minded individuals, like yourself. Example: Here’s a perfect example of effective LinkedIn advertising. Take for example, the Girl Scouts organization.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 10, 2015
    [Business, Examples] The Best Ways To Promote New Products on Instagram
    When it comes to spotlighting a new product, few social media platforms are more visually stimulating than Instagram , making it an ideal place to showcase your latest arrivals. First and foremost, your product image needs to be high quality. Posting images of your new product is great, but it’s not enough to drive sales.
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Business, Examples] How to Use Video in Your Marketing: 20 Ideas to Try Today
    Remember when it was enough to have a decent-looking website with a couple of your keywords on a few product pages? When infographics first blew up the internet , they had the same impact as when businesses starting publishing their own ebooks, reports, and white papers on the web. Screencast a demo of your product. Beginner.
  • HUBSPOT  |  TUESDAY, JUNE 9, 2015
    [Business, Examples] 5 Things Custom Manufacturing Websites Must Have
    What have you done to position yourself to have a shot at all of this business? You run a very busy manufacturing business and you most likely aren’t sure where to start. Frequently your machine list will say a lot about who you are as a business and what you are capable of manufacturing. Everyone loves a shop tour.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 9, 2015
    [Business, Examples] The Content Strategy Behind Orange Is the New Black: What Is It and How You Can Copy It?
    client of ours in the call center industry, for example, recently had us create a blog post focused around a video one of their customers had put together (that featured their product). best practices from industry experts), customer testimonials, resource guides, product spotlights, image/video galleries, and more.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 9, 2015
    [Business, Examples] The 9 Internet Trend Charts From Mary Meeker That You Need To See
    Her official Kleiner Perkins Caufield & Byers bio reads: “ Mary is credited with having a deep understanding of what makes businesses succeed and fail.” If you pay any heed to Meeker, those are three things your business should focus on when it comes to your content marketing strategy. 1. ” She is a serious boss.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 9, 2015
    [Business, Examples] The next generation of bloggers is here. And they are computers
    While this news is generally under the business radar and may only merit a mention on Buzzfeed or E! There is software out there doing this right now and in the coming months we’ll start to see it creep into mainstream content production. Examples I’ve seen writing samples indistinguishable from human writing.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 9, 2015
    [Business, Examples] Experiences: The 7th Era of Marketing
    We’ve outlined the need and path for marketers to become the driving force behind business innovation. An article in the Harvard Business Review outlined the responses of a study called Marketing2020. As anyone who’s written a book knows, it’s no small feat. The result? Share of Experience: The future of marketing. Why is that?
  • WEBBIQUITY  |  TUESDAY, JUNE 9, 2015
    [Business, Examples] Five Steps to Implement a Championship Link Building Strategy
    The product on the field or on the ice is top quality, and the fans always appreciate top-tiered competition. This allows your business to earn more web mentions while bringing top stories about your company to light. This is the equivalent of not having a digital PR strategy for your business. Guest post by Jason Parks.
  • MARKETING ACTION  |  TUESDAY, JUNE 9, 2015
    [Business, Examples] How to Use Surveys to Create Better Content
    We just want our content to work to support our business goals. didn’t click through, so they sent it again on April 2: Two types of survey questions to avoid. 1. “Do you plan on buying our product in the future?”. Notice how the survey examples above structure the answers to their questions. Outrageous images can work.
  • VIDYARD  |  MONDAY, JUNE 8, 2015
    [Business, Examples] What Does Attention Span Data Say About Your Vid…Hey, Pay Attention!
    You simply need the people who are actually interested in your product to keep watching. Don’t gasp and make that face at me – unless your name is Peter Jackson, you have no business trying to make people watch 9 hours of footage about walking. For example, maybe you talk about an ebook available on your site. Or can you?
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Business, Examples] Beyond Responsive Design: How to Optimize Your Website for Mobile Users
    For example, at HubSpot, we know that a visitor on a mobile device is very unlikely to fill out a long form on one of our landing pages. For example, you might have fought tirelessly to find ways to increase visitors’ time on your site, recognizing that more time means higher engagement, which translates to higher conversion. Congrats!
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Business, Examples] 7 Inspiring Examples of Omni-Channel User Experiences
    The multi-channel experience is what most businesses invest in today. If you walk into one of their stores, you’ll find sales associates armed with iPads that are available to give you on-the-spot, accurate, and up-to-date product information. The more technology advances, the more it's integrated into our daily lives. Remember that.
  • MARKETING ACTION  |  MONDAY, JUNE 8, 2015
    [Business, Examples] SEO for Alternative Content Types, Part 2: Optimizing Video for SEO
    So for example if your bounce rate is very high on a page, that’s probably going to be a negative ranking factor. But depending on your individual businesses, you may have very different groups or subcategories of groups even before you get into actually trying to define personas. People search within YouTube as well. Prospects.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Business, Examples] How to Identify and Fix Friction on Your Landing Pages
    To help you get a better grasp on what landing page friction looks like, when it can be used to benefit your business, and how to resolve it when it's hurting your conversions, keep reading. For example, a commonly stated cause of negative friction on landing pages is long submission forms. Let's take social media ads, for example.
  • B2B MARKETING INSIDER  |  SUNDAY, JUNE 7, 2015
    [Business, Examples] 5 CMOs On Crafting Your Content Marketing Strategy
    “For example, programmatic advertising has changed how media is purchased and delivered to the most relevant audience based on their interests and behavior.”. Advertising is about selling a product. There’s a lot of noise out there about best practices for marketers trying to optimize their marketing strategy. Nick Stein.
  • HUBSPOT  |  FRIDAY, JUNE 5, 2015
    [Business, Examples] How to Crush Your SaaS Marketing With Cohort Analysis
    Therefore, an increase in customer retention of 5 percent can increase your business’s profitability by 75 percent, say researchers at Bain & Co. You can also see how they are converting in your trial and how valuable they are to your business over their entire lifetime. This isn't enough. Getting Started. MRR churn by persona.
  • LEADERSHIP  |  FRIDAY, JUNE 5, 2015
    [Business, Examples] 4 Ways to Explore B2B Demand Generation…into the Depths of the Blue Ocean
    Coming back to the example of HeLP Networks, this platform empowers corporations to reach out across the vast ocean of unexplored online territory at a fraction of the cost involved with using established networks like Google, Yahoo, Bing, etc. Their products are also great examples of Growth Hacking in action. What is it?
  • CRIMSON MARKETING  |  THURSDAY, JUNE 4, 2015
    [Business, Examples] Jason Bunge, Trulia’s VP of Marketing: How to Overcome Challenges and Discover Opportunities of Multi-Channel Engagement
    He shares insider information on the challenges Trulia has faced providing enough value for visitors to reveal themselves, provides examples from Amazon, Netflix and OpenTable of value engagement done right, and explains the importance of the relationship between Marketing and Product Lead. Digital Marketing Podcasts
  • B2B MARKETING TRACTION  |  THURSDAY, JUNE 4, 2015
    [Business, Examples] 30 Creative Ideas for Your B2B Video Marketing
    It seems easy to come up with ideas for videos for consumer products. But what about video for your business-to-business (B2B) products or services? video of how your product is tested. Do you have a quality assurance or testing process for your product or service that you can convey in a video? To whom?
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 4, 2015
    [Business, Examples] Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions
    In fact, businesses across all verticals that have nothing to do with gaming are using gamification methods to increase conversions, inspire employees, generate buzz and customer loyalty, and at the end of the day, increase profits. Take, for example, Uber’s offer of a free ride reward for users who share the Uber app with a friend.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 4, 2015
    [Business, Examples] A Basic Guide To Fair Use Of Trademarks
    Given the increasing amount of intellectual property lawsuits being filed , as well as the expanding pace of new trademark, patent, and copyright registrations, small businesses must be more careful than ever before when it comes to successfully navigating trademark use. Social Media
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, JUNE 3, 2015
    [Business, Examples] How a Strategically Designed Website Can Make People’s Jobs Easier
    plus the attendant specifications, product information, fire media photos, etc. The new website makes it easer for European Home to sell products. My goal is always to help customers solve their challenges and grow their businesses through marketing. strategically designed website should tie into your business processes.
  • HUBSPOT  |  WEDNESDAY, JUNE 3, 2015
    [Business, Examples] 5 Simple Ways to Segment Your Social Media Audience
    This is a question I get often from marketers who are struggling to find and prove the value of social media to their business. Facebook allows businesses to target their messages to users based on data such as user demographics, interests, and geographical location. "How can I get more leads from social media?". Organic. Facebook.
  • EARNEST ABOUT B2B  |  WEDNESDAY, JUNE 3, 2015
    [Business, Examples] Don’t hate the player – an introduction to gamification
    For these reasons the rise of gamification, and its application across marketing products and services in the last few years, has particularly resonated with me. Gamification takes the data-driven techniques that game designers use to engage players, and applies them to non-game experiences to motivate actions that add value to your business.
  • EARNEST ABOUT B2B  |  WEDNESDAY, JUNE 3, 2015
    [Business, Examples] Don’t hate the player – an introduction to gamification
    For these reasons the rise of gamification, and its application across marketing products and services in the last few years, has particularly resonated with me. Gamification takes the data-driven techniques that game designers use to engage players, and applies them to non-game experiences to motivate actions that add value to your business.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 2, 2015
    [Business, Examples] The Various Lifecycle Species: Which One Are You?
    This example assumes there is marketing and sales, but this aspect will vary by client or product.) Build additional customer lifecycle models and lifecycles for each customer goal: onboarding, upsell, cross-sell, and renewal by region for example. Advise business on internal training and compliance with processes.
  • HUBSPOT  |  TUESDAY, JUNE 2, 2015
    [Business, Examples] The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx
    Think about it: Shark Tank is a show featuring entrepreneurs who pitch their young businesses to investors. Many viewers watch it while simultaneously searching for and checking out those businesses online. Many young businesses' websites aren't equipped to handle huge percentage increases in traffic. Source: Inc.com. Over 7.89
  • ANNUITAS  |  MONDAY, JUNE 1, 2015
    [Business, Examples] Right vs. Wrong – B2B Sales People and Additional Thoughts About the SiriusDecisions B2B Buyer Research
    As marketers we love research, we seek out anything that we can quote, reference or plug into a business case. As buyers move through their purchase process, they want to connect with a vendor that understands their issues, relates to their business pressures and can partner with them to address their challenges.
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [Business, Examples] The Psychology of Choice
    Cars, phones, jobs, products, lifestyles -- at no other point in human history has there been such a variety of choice. While nobody knows exactly what makes people buy one specific product over another, decades of research provide us some insight into how choices are made. Think back to that grocery store with its 42,686 products.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 1, 2015
    [Business, Examples] 7 Biggest Content Marketing Mistakes And How To Avoid Them
    She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog. Forgetting To Build A Business Case Upfront  . Are you trying to create affinity for your brand’s products? And I have had the privilege of working with some of them.
  • B2B MARKETING INSIDER  |  SATURDAY, MAY 30, 2015
    [Business, Examples] Getting Your First 100 Customers: Strategies That Work
    If those first 100 customers are not assimilated quickly, business failure is a distinct possibility – although nowhere near the “9 out of 10” businesses fail in the first year” urban myth that has been circulating for years. People like doing business with people they know, and that they know of. Margarita’s Story. As Ms.
  • HINGE MARKETING  |  FRIDAY, MAY 29, 2015
    [Business, Examples] Tweeting for Business? Keep the Focus on Clients
    You know that Twitter is ideal for sharing stuff with friends and keeping up with celebrities, but it's equally as valuable for your business. What isn’t always understood is that Twitter is useful for both B2C (business to consumer) and B2B (business to business) companies. Why is the business tweeting?
  • INTEGRATED B2B  |  FRIDAY, MAY 29, 2015
    [Business, Examples] The price of poor language
    For example, did your company recently win a price ? But if your organization has put blood, sweat and tears into creating an innovative product or service that stands head and shoulders above anything else on the market, doesn’t it deserve high-quality promotion? Is your produkt professionel, or your product professional?
  • HUBSPOT  |  FRIDAY, MAY 29, 2015
    [Business, Examples] Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off
    video series follows Dickson as he tests the power of his product by blending everything from glows sticks to Justin Bieber CDs. Quite simply, Blendtec found a way to position their product as something truly fascinating. Triggers: Triggers remind people to talk about your product or service. The Will it Blend? And why? Read on.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 28, 2015
    [Business, Examples] The Basics of Persuasive Sales Content Marketing Copy
    Usually, this action will be to purchase a product or service. Some questions to ask include: Who is my target market for this product or service? What objections or concerns might they have about my product? What other products may they also be considering? of your product. Basically, the features of your product.
  • ENGAGE  |  THURSDAY, MAY 28, 2015
    [Business, Examples] Exceptions & Rules: How Riding Coattails of the Competition Can Hurt Your Business
    They say imitation is the sincerest form of flattery, but in the marketing and business world, attempting to echo someone else’s success can lead to trouble. To do that, you have to refrain from trying to ride the coattails of others that are trending in the business world. . Sound complicated? Image Courtesy of Shutterstock.
  • HUBSPOT  |  THURSDAY, MAY 28, 2015
    [Business, Examples] How to Choose the Right KPIs for Your Business
    Whether your performance improvement goals are related to inbound marketing, sales, or any aspect of business for that matter, choosing the proper key performance indicators (KPIs) to focus on is the first step towards measurable improvement. But how do you choose the right KPIs to focus on for you business? Product Market Fit.
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