MADISONLOGIC B2B WHITE PAPERS | WEDNESDAY, SEPTEMBER 2, 2015
[Business, Examples] Quantifying the Value of Social Media Engagement in B2B Marketing
technology-enabled business initiative. and of these few, most are business-to-consumer oriented. business-to-business context, many marketers are apprehensive to. consumer and business purchases. Businesses don’t make. the organization, the products, the. much larger for consumer products.
MADISONLOGIC B2B WHITE PAPERS | WEDNESDAY, SEPTEMBER 2, 2015
[Business, Examples] Improving ROI with Marketing Optimization
Optimization in Action – A Simple Example. Consumer data outstrips business data –. social media, which is only beginning to be understood as a business tool. campaigns, organizational units and business objectives. If we can quantify the financial impact of constraints, could we make a business case. Market.
MADISONLOGIC B2B WHITE PAPERS | WEDNESDAY, SEPTEMBER 2, 2015
[Business, Examples] Start engaging from the first click in the Customer Journey
For example, User Experience and Customer Service professionals have. products and services to meet their needs. business, understand it we must. This may have nothing to do with the quality of our products/services, the competitive environment, changing. departments, see examples in Figure 2. product.
MADISONLOGIC B2B WHITE PAPERS | WEDNESDAY, SEPTEMBER 2, 2015
[Business, Examples] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
Some people, for example, prefer to read text, while others like images and graphics, and still others like watching videos. Why Online Presentations Belong In Every Content Strategy Whatever your feeling about business presentations, PowerPoint and its equivalents have taken their place as one. so ubiquitous in business. world.
THIRD AND TWO B2B WHITE PAPERS | WEDNESDAY, SEPTEMBER 2, 2015
[Business, Examples] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
sites to generate leads and new business inquiries. Constant Contact® newsletter—that medium- sized b2b business is going to generate sales. end-user and product type, of course.) A better idea than 80-something percent of. Corporation, for example, maintains. significantly damaging to most businesses. acquisition.
KOMARKETING ASSOCIATES | THURSDAY, SEPTEMBER 3, 2015
[Business, Examples] Does That “Affordable SEO Package” Make Sense For Your Business?
A couple weeks back, a small business owner, that had found my information through my columns on Search Engine Land , emailed looking for guidance on how to make a decision on SEO services. “I am a small business in the mist of redesigning our website… I have not had time to research SEO to be at comfortable place.
MODERN B2B MARKETING | THURSDAY, SEPTEMBER 3, 2015
[Business, Examples] There’s an App for That! Does Your Business Need a Mobile App?
In this blog, I’ll walk you through evaluating how you can (and if you should) use an app to support your business and how to get the project moving along. Product: Supports the initiative by sharing data-based customer insights and market data. Does Your Business Need a Mobile App? Does Your Business Need a Mobile App?
VERTICAL RESPONSE | WEDNESDAY, SEPTEMBER 2, 2015
[Business, Examples] Five Things to Consider Before Undergoing a Website Redesign
Is it clear to your visitors what products or services you offer? Look at not only the design but also notice their voice and how they position their product or service. Besides the actual design, a website can include lots of extras that make the day-to-day management of business easier. These are just a few examples.
MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 2, 2015
[Business, Examples] What Is Account-Based Marketing (ABM) and Is It Right for You?
Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel. Benefit 1: Clear ROI.
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 2, 2015
[Business, Examples] Are You Using First Party Data To Drive Personalized Customer Experience?
First-party data is the customer information brands collect and own themselves, including website, mobile apps, call centers, and anything else that is produced by the brand or within their products and services. For example, point-of-sale information is prone to entry errors because they rely on human beings to input and process the data.
HUBSPOT | WEDNESDAY, SEPTEMBER 2, 2015
[Business, Examples] 10 Easy-to-Use Tools for Creating Animated Images and Videos
Here's an example of what that can look like. It does have a business version that has an option to create private flows, export flows, and more. With a bit of creativity, it could be used in other business-related capacities, though it may not have all the tools you are looking for. 4) Recordit. So what's a marketer to do?
NUSPARK | TUESDAY, SEPTEMBER 1, 2015
[Business, Examples] How to Conquer 5 Common B2B Marketing Problems with Content
Which of the following is the easier product to market —chocolate chip cookies or 3D laser scanners? That’s not true of our 3D laser scanner and many other complex business to business (B2B) products, services and solutions. B2B Marketing Problem 1: B2B Products Are Complicated. The cookies taste good. It’s simple.
VERTICAL RESPONSE | TUESDAY, SEPTEMBER 1, 2015
[Business, Examples] 3 Auto-Responders Every Retailer Should Consider
Let’s look at three types of events and example emails. 1. It keeps your brand top of mind but shows your customers you truly value their business and loyalty. And although providing a gift certificate from your business is nice, offering your customer something unexpected is even better. Surprise and Delight. Countdown.
YOUR SALES MANAGEMENT GURU | TUESDAY, SEPTEMBER 1, 2015
[Business, Examples] Hire High Performance Sales Teams # 2
Second installment of a two-part article on sales recruiting). “ If you can find good people, they can always change the product/service. Arthur Rock, Harvard Business Review, 1987. For example: Hundred percent quota achievement in four out of five sales jobs, for a minimum of five years. Hiring High Performance Sales Teams.
HUBSPOT | TUESDAY, SEPTEMBER 1, 2015
[Business, Examples] Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like
In a recent study, we investigated these standout posts, which we call “compounding posts," and discovered that they're found in all types of business blogs. Here’s a real life example of one of HubSpot’s compounding blog posts. LinkedIn, which targets our readers' business contacts, often outranks Facebook shares. Now what?
HUBSPOT | TUESDAY, SEPTEMBER 1, 2015
[Business, Examples] Are Your Advertisers a Good Fit for Inbound?
Consider AdAge as an example. Costs-per-lead (CPL) targets vary between industries and businesses. You get to know your contacts, their business models, and monetization goals. More bluntly, you can offer more to your advertisers by introducing new product lines. You already have great content and large audiences. Media
HUBSPOT | TUESDAY, SEPTEMBER 1, 2015
[Business, Examples] Making Changes to Your Website? Draw Inspiration From These 13 Web Designs
Trouble is, it can be hard to randomly stumble across lots of great examples. To make sure users know that Laural has new products in stock, the site also features a “20% on New Sizes” image-based CTA. However people feel comfortable engaging, Heal Your Life has a form of content, engagement, or product offering for them. etc.”.
B2B MARKETING INSIDER | MONDAY, AUGUST 31, 2015
[Business, Examples] 3 Steps To Email Marketing That Nurtures Leads And Closes Sales
In Adele Revella’s “ The Buyer Persona Manifesto ,” she offers this definition of a buyer persona: “It’s an archetype, a composite picture of the real people who buy, or might buy, products like the ones you sell.”. For instance, does your business have geographic limitations? Email marketing has gotten a bad rap. It’s no mystery.
WINDMILL NETWORKING | MONDAY, AUGUST 31, 2015
[Business, Examples] 3 Insightful Influencer Marketing Examples Brands Can Learn A LOT From
Influencer marketing campaigns are hot right now as brands try to leverage online audiences to generate awareness and capture product buzz. The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media.
B2B MARKETING UNPLUGGED | MONDAY, AUGUST 31, 2015
[Business, Examples] Preference and Its Pylons
Even if it’s between our product and absolutely nothing, we still need to get around the Preference Pylons. This includes all those terrific facts, ROI stats, numbers of customers, examples of customers, awards and so on. Getting & Losing Business Elizabeth Williams getting the business linkedinInertia.
MARKETING ACTION | MONDAY, AUGUST 31, 2015
[Business, Examples] 5 Steps to Set Up, Launch, and Manage an Online Display Campaign
Not long ago, I was talking with a client about all the different channels they can use to get their business in front of prospects and customers. Both options work – you just have to figure out which approach is best for your business. For example, let’s say you’re the manufacturer of Bass ‘n’ Treble, a brand of headphones.
HUBSPOT | MONDAY, AUGUST 31, 2015
[Business, Examples] 7 Things to Know Before You Run an App Install Ad Campaign
To propel business growth, a marketer needs to know not only which ad network drove an install, but also more importantly – which drove the best install (‘best’ could be determined by the highest revenue or best engagement or retention rates, depending on the marketer’s goals). whopping 1.4 According to BI Intelligence, U.S.
B2B MARKETING INSIDER | SATURDAY, AUGUST 29, 2015
[Business, Examples] Simplicity And Brand Experience: Margaret Molloy On The Siegel+Gale Simplicity Index
There’s few guides to help B2B companies maneuver through this quagmire, but Margaret Molloy , Global CMO and Head of Business Development at global strategic branding firm Siegel+Gale is one of them. I had an opportunity to talk to Margaret about simplicity, innovation and how brands can get there. Charles Mingus. How is that?
JUNTA 42 | SATURDAY, AUGUST 29, 2015
[Business, Examples] This Week in Content Marketing: 2016 Will Be the Year of Content Marketing M&A
We wrap up the show with a #ThisOldMar keting example from Sherwin-Williams. believe this proves that if you build a loyal audience and serve them well, you can sell products and services to them. The examples it focuses on are small firms that provide reliable broadband Internet access to remote areas in the U.K. and the U.S.
HALEY MARKETING | FRIDAY, AUGUST 28, 2015
[Business, Examples] Do your clients and candidates really like you?
What do people think about your business? People will do business with, and refer business to, those people they know, like and trust. - Bob Burg. Happy staffing clients are great for business. An example of a Net Promoter survey question. They can also help you find your business’s weakness. Tweet this ).
HUBSPOT | FRIDAY, AUGUST 28, 2015
[Business, Examples] 10 Tips That Can Drastically Improve Your Website's User Experience
great example of effective white space usage is [link]. In this example the white space surrounding the title “One Platform. great example of speedy load is Barnes and Nobles. great example of the good use of calls to action is WUFOO. For example: To check out the GE Website click here. Need some proof?
B2B MARKETING TRACTION | FRIDAY, AUGUST 28, 2015
[Business, Examples] How Burger King Turned World Peace Day into a Cheesy Marketing Ploy
To me, this campaign is a good example of what NOT to do in marketing, whether it’s B2C or B2B. ” “Are we adding value and being transparent about our products and company?” This week Burger King ran ads challenging McDonalds to a McWhopper event on World Peace Day. What was Burger King thinking?
EARNEST ABOUT B2B | FRIDAY, AUGUST 28, 2015
[Business, Examples] Live Streaming Apps - the future of Content Marketing?
And are they worth businesses sniffing their noses at? While the actual design of the app is not quite as pleasing on the eye, Meerkat does have some great additional features that could particularly benefit businesses. Here are five ways I think businesses could use live streaming apps. Product Launches. Simple as that.
HUBSPOT | THURSDAY, AUGUST 27, 2015
[Business, Examples] Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
But once you have a lot of leads, you need to figure out who's really interested in your product and who's just starting to look around. Once you've looked at the historical data from both sides, y ou can decide which attributes should be weighted heavily based on how likely they are to indicate someone's a good fit for your product.
B2B MARKETING INSIDER | THURSDAY, AUGUST 27, 2015
[Business, Examples] 20 Signs Your Business Needs A Facelift
For most entrepreneurs and small business owners, there comes a point when they must answer a serious and deflating question: “When is it time to give up on my business?”. When you take a closer look at your business, however, there may be a possibility that you don’t actually have to throw in the proverbial white towel.
MARKETING ACTION | THURSDAY, AUGUST 27, 2015
[Business, Examples] Marketers: 3 Ways to Make Sales-Based Business Intelligence Work for You
Wikipedia: “ Business intelligence (BI) is the set of techniques and tools for the transformation of raw data into meaningful and useful information for business analysis purposes.” ” The techniques range from strategies such as mapping business objectives to choosing which data to analyze. Did you know?
FATHOM | WEDNESDAY, AUGUST 26, 2015
[Business, Examples] Without SaaS Lead Nurturing Your Free Trial User, Conversions to Paid Users will Wither
SaaS companies choose the length of their free trials based on their business process and the complexity of the product being demoed. Here is an example of a 7-day In-Trial campaign versus a 30-day In-Trial campaign. Imagine you are considering a project management software solution for this example. Urgency.
MODERN B2B MARKETING | WEDNESDAY, AUGUST 26, 2015
[Business, Examples] 4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them
That’s a HUGE market for your business. For example, I recently tweeted a link to a faux movie trailer that was used to advertise a product that was retweeted 198 times (impressive, I know), netting me dozens of new followers (which I immediately think: potential leads? ). They don’t pick a specific target audience.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, AUGUST 26, 2015
[Business, Examples] Looking for inspiration on innovation and entrepreneurship? Here’s the source!
One of the most enjoyable parts of my job is spending time with people looking to follow their dream and start new businesses. Peter Drucker may be the most revered business leader and author in history. An idea provokes much greater ripples than just a new product. An idea provokes much greater ripples than just a new product.
THE POINT | TUESDAY, AUGUST 25, 2015
[Business, Examples] A Follow-Up Strategy for Content Syndication Leads
When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. That individual may well be a great candidate for your product, it’s just that he/she doesn’t know it yet.).
VERTICAL RESPONSE | TUESDAY, AUGUST 25, 2015
[Business, Examples] 9 Social Media Hacks Every Small Business Can Benefit From
Are you currently using social media sites to enhance your business’s online strategy? These nine social media marketing hacks will help you: Sell products on your social sites. Hacks to help sell products on social sites. Your website shouldn’t be the only place for customers to browse and buy your products.
HUBSPOT | TUESDAY, AUGUST 25, 2015
[Business, Examples] 10 Signs Your CEO Has an Outdated View of Marketing
Public companies often do press releases because the market expects them to, but small and medium-sized businesses should err on the side of limiting releases to things that are truly valuable and interesting, as part of a broader PR initiative. Then, use these as examples to highlight their futility and show your CEO the negative ROI.
MODERN B2B MARKETING | MONDAY, AUGUST 24, 2015
[Business, Examples] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
Author: Sesame Mish Customers are the lifeblood of any business. Content marketing has become a proven tool for consumer brands, but many marketers still hesitate, unsure if it will be effective for their business. 68% of B2B businesses use strategic landing pages to garner new sales leads. Strategy #1: Content Marketing.
B2B MARKETING INSIDER | MONDAY, AUGUST 24, 2015
[Business, Examples] Why Your Product Is Not What You Sell
They’ve ignored existing business models in their marketplace, opting to build a new way of working instead. They For these companies… their products are not what you think they are : Uber, the world’s largest taxi company, owns no vehicles. Bottom line: your product is not the thing you sell. Let’s take a look at an example. At
B2B MARKETING UNPLUGGED | MONDAY, AUGUST 24, 2015
[Business, Examples] Awareness Plus Fatigue Does Not Equal Consideration
Yet there we are, day in and day out trying to dislodge fantasy hockey leagues and Candy Crush to make the case for our product to be on the list of things our potential customers are supposed to care about. Where is it written that consideration necessarily follows awareness? I am aware, for example, that durian-flavoured bubble tea exists.
MARKETING ACTION | MONDAY, AUGUST 24, 2015
[Business, Examples] Digital Marketing: The 7 Essential Channels
Wouldn’t it be great if business were like that today? If we don’t use that approach with our sales funnels, then our competitors will – and our business will suffer as a result. After all, studies show that businesses that have well-executed mobile websites are more likely to attract prospects than businesses that don’t. 2.
B2B MARKETING INSIDER | SATURDAY, AUGUST 22, 2015
[Business, Examples] Nine Arguments Against Business Storytelling
I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. Business, on the other hand, has always been self-serving. They challenge us.
HUBSPOT | SATURDAY, AUGUST 22, 2015
[Business, Examples] Why Your Employees Are About to Quit (And What to Do About It)
In the business services industry specifically, that number is even higher at 51.39%. For example, Wells-Fargo Bank has historically shown teller applicants videos showing angry customers making unreasonable demands. Here's what happens to you as a business," Thompson said. First, everybody wants to work for your business.
E-QUIP | FRIDAY, AUGUST 21, 2015
[Business, Examples] Power Writing for Technical Professionals
Perhaps they haven't considered the costs of poor writing: Lost proposals, weak marketing, unapproved solutions, project mistakes, client claims, interoffice conflict, lost productivity—to name a few. On the flip side, strong writing can yield substantial business benefits. good example of this is email. What is Power Writing?
FATHOM | FRIDAY, AUGUST 21, 2015
[Business, Examples] A Digital Marketer’s Twist on the “Go Getter”
As part of my mission to read a book every month and summarize it via a blog post, I tackled the short business parable called “The Go Getter” by Peter B. Go Getters find better, more productive ways to get the job done. Most businesses have marketing plans and pre-determined budgets. Book Reviews Manufacturing
SYNECORE | FRIDAY, AUGUST 21, 2015
[Business, Examples] What is an Inbound Marketing Campaign?
Here are some examples: eBooks. Product Demos. Not everyone is ready to purchase your product or service. I am going to say that again; not everyone is ready to purchase your product or service. Next, you nurture the leads from that offer and move them down your sales funnel so they can become your customers. Guides.
MARKETING ACTION | FRIDAY, AUGUST 21, 2015
[Business, Examples] 8 Steps to a Creating, Producing, and Promoting a Successful Webinar
Webinars can be a powerful way to reach new audiences, develop profitable business partnerships, and strengthen relationships with existing customers. Over the past decade, webinars have gone from a productivity tool enabling small collaborative events to an essential content channel for most B2B marketers. The production schedule.
CMO ESSENTIALS | THURSDAY, AUGUST 20, 2015
[Business, Examples] Are We Getting Customer Experience Wrong?
The fact that I was the customer of three or more businesses at once points not only to the complexity of the music industry and its many, mutually dependent stakeholders, but to the complexity of experience itself. While watching the doom metal band, Pallbearer , the other night, I started thinking about customer experience. Yes, it did.
CRIMSON MARKETING | THURSDAY, AUGUST 20, 2015
[Business, Examples] How Marketing Can Contribute To Revenue Generation
For a long period of time, marketing has been seen as just that: a necessary but overall costly part of doing business. They’re so knowledgeable, in fact, that many business buyers have already made a decision about what they’re going to buy before talking to a vendor. Do you look at marketing as a cost center or as a revenue center?
MARKETING ACTION | THURSDAY, AUGUST 20, 2015
[Business, Examples] The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels
Social media is a huge opportunity for businesses to spread their message to a large number of people in a relatively short amount of time. However, businesses now pay for exposure through sponsored posts and ads that don’t always produce the results they hope for. Craft intriguing headlines and use examples whenever applicable.
LEADERSHIP | WEDNESDAY, AUGUST 19, 2015
[Business, Examples] CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondel?z International
He is responsible for driving business growth and audience engagement for global consumer brands such as Oreo, Trident, and many others under the Mondelēz International umbrella. Bonin gives the example of how Mondelēz uses 6-second Vines and 15-second Instagram videos to change the dimensions and scale of brand marketing.
MODERN B2B MARKETING | WEDNESDAY, AUGUST 19, 2015
[Business, Examples] Pick Up Your Momentum! 5 Ways to Fix a Dwindling Sales Call
But during this process, salespeople often miss the warning signs—sometimes very small signs—that they may be starting an evaluation (the process of evaluating and purchasing a product) with a person that’s never going to lead to a sale. And if any of you have other examples or stories please share them in the comments section below.
VERTICAL RESPONSE | TUESDAY, AUGUST 18, 2015
[Business, Examples] Emails That Encourage Customer Engagement
Studies show engaged customers have positive responses to businesses, which translate into higher sales. You want customers to love your brand and go out of their way to buy your product or service. This guide will help you create four emails (featuring examples!) How are you currently engaging your customers? Welcome email.
VIDYARD | TUESDAY, AUGUST 18, 2015
[Business, Examples] 10 Video Marketing Mistakes Awesome Marketers Avoid
Whether you’re new to video marketing or have a good grasp on what it can do for your business, take a look at this list of video marketing mistakes. Have some fun with your brand, your products, and your message. Take a look at the following video from Pure Storage, for example. You know what isn’t fun? That means one message.
B2B MARKETING INSIDER | TUESDAY, AUGUST 18, 2015
[Business, Examples] 3 Examples Of Companies Being Customer-Centric
Truly incredible, and until we have a time machine in operation, I will happily experience the Age of the Dinosaurs through the special effects of the modern movie business. This is what it takes to stay competitive in today’s business environment. Three Examples of Customer-Centricity. Re-living the Age of the Dinosaurs?
B2B MARKETING INSIDER | MONDAY, AUGUST 17, 2015
[Business, Examples] 3 Ways To Measure Brand Awareness
Increase in brand awareness, or the extent to which consumers are familiar with your brand, is one of the most common content marketing business cases. Unbranded Organic Search Traffic: Search traffic your site receives from keywords that never mention your brand name or products. For this example, we’ll use a dance brand.
MARKETING ACTION | MONDAY, AUGUST 17, 2015
[Business, Examples] 63 Digital Advertising Terms Every Marketer Should Know
For example, if The Gotham Times averages 1,000 visits to their home page in any given week, and they have space for two display ads on their home page, then their potential ad inventory is 2,000 impressions per week. For example, a sale might begin with an ad, lead to an email campaign, and end with a phone call from a sales person.
HUBSPOT | SUNDAY, AUGUST 16, 2015
[Business, Examples] Building a Playful Brand, Brick by Brick: The History of Lego Marketing
In 1999, it was named "Product of the Century" by Fortune Magazine. This is a testament to both the quality of the product and the strength of its marketing. By 1950, Lego had a product, but to get their sales numbers up, the company needed a marketing plan to compel people to buy the toy bricks. Millions? Billions? Trillions?
JUNTA 42 | SATURDAY, AUGUST 15, 2015
[Business, Examples] This Week in Content Marketing: The Sad Future Reality of Brands Battling for Advertising
Rants and raves include a new web documentary video series sponsored by MillerCoors that highlights artisanal products and their creators, plus an opinion piece that gets content marketing all wrong. We wrap up the show with a #ThisOldMarketing example of the week from Arch Shaw. This Old Marketing example of the week (56:17).
HINGE MARKETING | FRIDAY, AUGUST 14, 2015
[Business, Examples] 5 Ways to Boost Your Company’s Twitter Followers
For example, consider a “behind the scenes” picture of you preparing for a webinar or a humorous picture , such as the "stress-eating" chocolate and a Coke stacked on your desk at the height of tax season if you're a CPA. 5. • 42% of people learn about products and services via Twitter. Now what? Want followers?
THE FORWARD OBSERVER | FRIDAY, AUGUST 14, 2015
[Business, Examples] How To Plan Your B2B Lead Generation Content Over Three Martinis
So when it comes to growing your business, there’s no reason a similar approach can’t help you. And the way to grow your business is by selling a lot of something. That doesn’t mean creating content exclusively about your company, its products and services. It's nothing a stiff drink can't cure. Shark Week , to name just a few.
B2B MARKETING INSIDER | FRIDAY, AUGUST 14, 2015
[Business, Examples] How CEOs And CMOs Can Tell The Difference Between Information And Insights
For some in business, this is about as far as they get when trying to understand what exactly is insight. Some of these activities certainly can include decision-making respective to a product or service solution. Unfortunately, we are seeing examples of this throughout the business marketing and sales world.
B2B MARKETING INSIDER | THURSDAY, AUGUST 13, 2015
[Business, Examples] 21 Ways To Market Your Business Online On A Shoestring Budget
I often hear from business owners who feel they’re too busy running their business to spend time on marketing. The following will cover 21 ways you can market your business yourself, even on a tight budget. Local business reviews tend to receive high rankings in the search results, giving you some great (free!)
MODERN B2B MARKETING | THURSDAY, AUGUST 13, 2015
[Business, Examples] How 3 Core Shifts in Marketing Automation Can Transform Your Business
At the current rate of adoption and innovation, you may be wondering where marketing automation is headed, which trends are emerging, and how it will all benefit your business. Here, we’ll explore three major shifts in the marketing automation industry and how they’ll impact your businesses on both a macro and micro-level. Get to it!
HUBSPOT | WEDNESDAY, AUGUST 12, 2015
[Business, Examples] 8 Modern Tips for Marketing to Millennials
They trust relevant, authentic opinions from real product users they can relate to. Here’s an example of how Taco Bell works to speak to its young audience in a relatable way. 2) Outbound Marketing is Out. Millennials support businesses that are dedicated to improving their customers’ lives with informative content.
BIZNOLOGY | WEDNESDAY, AUGUST 12, 2015
[Business, Examples] Branding the “Circular Economy” for Millennials
First, the importance of recognizing key global trends and their potential impact on society and business. The goal is to generate more value and economic opportunity with less material and energy consumption (the rise of the “shared economy” with examples like Uber and Airbnb contribute to this). So what exactly is “circular economy”?
SYNECORE | WEDNESDAY, AUGUST 12, 2015
[Business, Examples] Crafting Emails to Connect With Your Buyer Personas
detailed buyer persona will help you determine where to focus your time, guide product development, and allow for alignment across the organization. As a result, you will be able to attract the most valuable visitors, leads, and customers to your business. The problem is you’re probably doing it wrong. How to Create Buyer Personas.
THE POINT | TUESDAY, AUGUST 11, 2015
[Business, Examples] Quit Obsessing About the Customer Journey
Lead nurturing , for example, must now coddle the buyer through every step of his/her journey to customer nirvana. For example, per SiriusDecisions, that 67 percent of that buyer’s journey now takes place online. But that does that mean that every buyer, for every product, conducts 67 percent of his/her research online?
ANNUITAS | TUESDAY, AUGUST 11, 2015
[Business, Examples] WTF Does John Cleese Know About Content Marketing
Second, John also has a pretty good sense of business. He co-founded a video production company to produce business training videos on topics like “how to conduct a meeting.” Like, for example, that he worked for exactly one month as a journalist. Meet Michael Brenner and the ANNUITAS team at #CMWorld in just 27 days.
VERTICAL RESPONSE | TUESDAY, AUGUST 11, 2015
[Business, Examples] 9 Frequently Asked Questions About Pay-Per-Click Advertising
In the example below, “Sandals For Kids” was typed into Yahoo.com. With PPC ads, your website not only gets “front and center attention,” but it is also displayed to customers who are looking specifically for your product or service. For example, with Google Adwords, headlines can only be 25 characters long. 6.
HUBSPOT | MONDAY, AUGUST 10, 2015
[Business, Examples] 10 SaaS Value Propositions You Wish You Had
Mint’s value proposition is a perfect fit for the brand and its product. For example, in the second screenshot, you’ll see that they catered their message to appeal to younger audiences who want to save for a new home or apartment. Add a quick mention of their option to use the product for free and this would be flawless in my book.
BIZNOLOGY | MONDAY, AUGUST 10, 2015
[Business, Examples] Include video content in your buyers’ journey
With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the information they need very quickly. Websites with digital video content convert new business opportunities at 2x the rate of sites that don’t. Like this post?
MARKETING ACTION | MONDAY, AUGUST 10, 2015
[Business, Examples] How Important is Lead Scoring?
Depending on which source you consult, anywhere from 66 percent to 81 percent of businesses still don’t practice it. Here are three areas where marketing and sales typically see the biggest improvements: Higher Sales Productivity. pure and concise conversion process means you can win more business opportunities with fewer sales reps.
HUBSPOT | MONDAY, AUGUST 10, 2015
[Business, Examples] How to Use Facebook Audience Insights: A Beginner's Guide
For the examples in this post, we will use the United Kingdom for our audience location. Let’s take eBay as an example. For example, if you wanted to just look at the female segment of this audience, you can select this on the menu. It is worth noting this information is only available for U.S. audiences. Page Likes. Location.
JUNTA 42 | MONDAY, AUGUST 10, 2015
[Business, Examples] Why Startups Trump Large Enterprises in Content Marketing Every Time
For the past 15 years, I’ve focused most of my content marketing time on the largest of large businesses. In almost every case, the entrepreneur started the business “content-first.” This simply means that they identified a content niche, built a loyal audience around that niche, and THEN developed products and services to sell.
HINGE MARKETING | MONDAY, AUGUST 10, 2015
[Business, Examples] Rebranding Strategies: A Step-By-Step Approach for Professional Services
It could be as simple as the merger of two firms or as complex as a major shift in target clients or business strategy. But whatever the reason, a firm eventually faces the question of how to rebrand in a way that yields the desired business result. Start With the Business Reason. After all, they are your product.
NUSPARK | SUNDAY, AUGUST 9, 2015
[Business, Examples] Is Co-Registration a Lead Generation Tactic to Consider?
The email address is then considered a lead or inquiry because you can then communicate with the prospect to further promote your product or service. If the subscriber opts in for the second newsletter as well, a lead is generated for both businesses. Below is a visual example. Opt-In Intelligence, [link].
CUSTOMER EXPERIENCE MATRIX | SATURDAY, AUGUST 8, 2015
[Business, Examples] Intent Data Basics: Where It Comes From, What It's Good For, What To Test
It’s data that tells you an addressable individual is interested in your product. So most third-party intent data is based on visits to Web pages whose content attracts prospective buyers of specific products. But I’m including it here because so many retargeting vendors describe their products in terms of intent. Good question.
JUNTA 42 | SATURDAY, AUGUST 8, 2015
[Business, Examples] This Week in Content Marketing: Chaos in the Media Coming Soon to a Platform Near You
We wrap up the show with a #ThisOldMarketing example of the week from American Bee Journal. Content marketing and the finance industry (3:50): Financial marketers operate in a heavily regulated industry and their customers can no longer be categorized as being interested in only business finance or only personal finance.
HUBSPOT | FRIDAY, AUGUST 7, 2015
[Business, Examples] 5 Small Tweaks to Help You Generate More Leads
In this example, the most commonly used search term to find the post was ‘Press Release Template’ so we simply changed the text on the CTA to match that. We took the original title, “The Productivity Handbook for Busy Marketers,” and changed it to “7 Apps That Will Change the Way You Do Marketing.” We've been there. We get it.
VIDYARD | FRIDAY, AUGUST 7, 2015
[Business, Examples] Learn from the Experts How to Build a Rockstar Lead-Scoring Model with Video!
If you’re unsure where to start or what to do next, you’re in luck: Recently, David Johnson, Director of Product Marketing of Oracle Eloqua within Oracle Marketing Cloud, and Mike Griebenow, our Revenue Operations Systems Manager here at Vidyard, put on an awesome show for their webinar audience. For the business value, of course!
VERTICAL RESPONSE | FRIDAY, AUGUST 7, 2015
[Business, Examples] How to Use Twitter’s Vine To Promote Your Business [GUIDE - Part III]
Looking for an easy and affordable way to promote your business? We shared Six Reasons to Use Vine for Your Business in part one of this guide. In part two, we explain everything you need to know in Getting Started: How to Use Vine for Your Business. Here are five ways Vine can work to promote your business : 1. Try Vine.
BIZNOLOGY | FRIDAY, AUGUST 7, 2015
[Business, Examples] Uncover the why in branding
What makes a company, product or service memorable or “sticky?” To look at it another way, branding is the “why” behind a product or company, whereas advertising delivers the what, where, and for-how-much proposition. Take a prime example of branding’s qualitative impact – the online referral or review. Authenticity is key.
CRIMSON MARKETING | THURSDAY, AUGUST 6, 2015
[Business, Examples] Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)
The book “Big Data-Driven Business” suggests that some 90% of marketers are paralyzed by the bewildering amount of choice within the marketing technology (martech) ecosystem, while the other 10% are “using technologies to create incredible changes to the trajectories of their businesses.” So what separates the ‘movers’ from the ‘shakers’?
THE FORWARD OBSERVER | THURSDAY, AUGUST 6, 2015
[Business, Examples] How Buyer Personas Can Improve Your B2B Lead Generation Aim
Thanks to the Internet, your customers can do research to educate themselves about their business problems, possible solutions and providers. It’s not about you or your product. What aspects of each product will the buyer assess in evaluating the alternative solutions available? Is your B2B lead generation content hit and miss?
BIZNOLOGY | THURSDAY, AUGUST 6, 2015
[Business, Examples] New directions for B2B data-driven marketing
The Internet of course, whose impact on business buying behavior has changed the game. But it is adept at watching and taking up the new ideas from consumer marketers that apply to business buying, observes David Myron, editorial director at CRM magazine. Data is the business. Data is the business. Like this post?
B2B MARKETING INSIDER | THURSDAY, AUGUST 6, 2015
[Business, Examples] 4 Keys To A Sustainable Content Marketing Strategy
The ability to remain in touch with the progression of marketing technology, and to capture it effectively through blogging initiatives, requires that agencies adapt their traditional content production methods to produce social engagement and social capital. Examples include Visual.ly, Tableau, and R. But it’s not the only way.
VERTICAL RESPONSE | WEDNESDAY, AUGUST 5, 2015
[Business, Examples] How to Use Twitter’s Vine To Promote Your Business – Part II [GUIDE]
That’s why Vine is a powerful and creative way to promote your business. In the first of this three-part series, we covered Six Reasons to Use Vine for Your Business. For example, you can shoot three seconds of your hands opening a box and another three seconds of a new product coming out of the box. Set up.
MODERN B2B MARKETING | WEDNESDAY, AUGUST 5, 2015
[Business, Examples] The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders
Author: Yoav Vilner In this fast-paced digital age, reaching out to the desires and needs of consumers is more important than ever, particularly when your business is online and easily accessible. In today’s business landscape, competitors are only a few clicks away. There are so many new ways to serve customers.
BIZNOLOGY | TUESDAY, AUGUST 4, 2015
[Business, Examples] Your social media marketing automation solution
So, for as long as Google+ remains semi relevant and mostly functional, you can make sure that every post you make to your Google+ personal profile or business page will be cross-posted to Twitter, including a link to the source article. For example, rental management companies. So, social media automation is key. and 4:00 a.m.,
HUBSPOT | TUESDAY, AUGUST 4, 2015
[Business, Examples] 8 Historic Duos to Inspire Your Sales and Marketing Alignment
Sales, share your metrics with marketing: number of deals in the pipeline, closing rates, revenue per sale, sales by product/service, sales cycles, etc. They’ve outlasted most S&P 500 businesses , and are still touring, sharing the stage with rockers like My Morning Jacket and even earning respect from hipsters. Mac and cheese.
B2B MARKETING INSIDER | TUESDAY, AUGUST 4, 2015
[Business, Examples] Lincoln Electric Changes Perception Of Industry With Brand Storytelling
Most brands want to talk products and features, rather than spark a captivating conversation. At the same time, Lincoln Electric is in a very competitive environment, and we wanted a way to distinguish our brand as one that didn’t just want to sell products, but one that wanted to create practitioners. Craig Coffey, U.S.
FATHOM | MONDAY, AUGUST 3, 2015
[Business, Examples] The Manufacturers’ Guide to Developing and Following Through on a Digital Marketing Plan
Based on a company’s unique business goals, the metrics for measuring success may vary. Ultimately, you’ll want to develop an industrial marketing plan that makes the most sense for your business, but this information helps to give a snapshot of what the landscape looks like around you. Steps to Developing Your Digital Marketing Plan.
B2B MARKETING INSIDER | MONDAY, AUGUST 3, 2015
[Business, Examples] The 2 Things You Must Nail For Lead-Generating B2B Content
Product information was once not so easily accessible to buyers who wanted it – they had to call a seller to get it. For successful lead generation content, here’s what marketers need to keep in mind: Remarkable Content Is Solution, Not Product Based. Companies who talk only about themselves and their products are largely ignored.
B2B MARKETING INSIDER | MONDAY, AUGUST 3, 2015
[Business, Examples] Millennials Hate Ads! Want This Instead
One example of creative content and platform is smartphone apps. Building a community around your brand is crucial to the success of your business. They look to their social networks for product reviews, opinions, and feedback from trusted sources – their peers and social networks. Traditional Advertising Is Dead.
MARKETING ACTION | MONDAY, AUGUST 3, 2015
[Business, Examples] Buying Marketing Technology: Whose Recommendations Do You Trust?
When you’re on point to make a business purchase, the pressure ratchets up. You are probably buying something several (or many) people will use, and you don’t want them to hate you for making them live with an awful product. To look to our car-buying example, imagine you’ve never driven a car, much less bought one. Or System B?
HUBSPOT | SUNDAY, AUGUST 2, 2015
[Business, Examples] The 14 Coolest Beer Label Designs You've Ever Seen
Based in San Francisco, Sullivan and his business partner work closely with TBD Advertising in Oregon to come up with a design for each new beer that comes on the shelf. Oregon Brewing Company's line of Rogue ales is another example of great beer names paired with beautiful label designs. Not anymore. But that's not the case. Honey.
JUNTA 42 | SATURDAY, AUGUST 1, 2015
[Business, Examples] This Week in Content Marketing: Don’t Build Your Content House on Rented Land
Rants and raves include an excellent McKinsey report that explains how digital marketing operations can transform business and a pair of TV media talent moves that ought to get marketers thinking about similar opportunities. We wrap up the show with a #ThisOldMarketing example of the week from Flight Centre. This week’s show.
SYNECORE | FRIDAY, JULY 31, 2015
[Business, Examples] 5 Examples of Awesome Email Designs (And Why They're Awesome)
The following 5 examples of awesome email designs are real messages that have been sent to me over the past 30 days. Example #1: Hyundai. I own a black 2013 Hyundai Genesis Coupe extremely similar to the one pictured below. Example #2: BONOBOS. Example #4: Logitech. Example #5: Uber. Design, design, design.
B2B MARKETING INSIDER | FRIDAY, JULY 31, 2015
[Business, Examples] The Importance Of Goal-Directed Behaviors To Buyer Personas
For example, we may decide to skip the fudge brownie desert in light of health goals we are pursuing. Which, accounts for many of the reasons why businesses continue to struggle in connecting with buyers. Businesses have largely attempted to understand this shift in buying behavior through the lens of “process.”