• TONY ZAMBITO  |  SUNDAY, JUNE 26, 2016
    [Business, Examples] 5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research
    For example, some content marketing pundits believe you should separate out audience personas.  For example, a supply chain analytics provider I recently worked with shifted their communications to lead with scenarios.  given in the new reality of digital marketing today is the overwhelming production of content.  Improving.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Business, Examples] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Business, Examples] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Business, Examples] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Business, Examples] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. 49 percent work across B2B and B2C businesses. emerged with smart products that offer features like. attention from a high level of production to. increase productivity.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Business, Examples] Study: How Much of Your Content Marketing Is Effective?
    effective in measuring business results. For example, Thea Oliver, communications manager at Thrive, said her biggest content failure last year was pushing “guest blogs. only if the external publications are relevant to your business. content to business results. It will keep them busy for a while, but that’s.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Business, Examples] Content Methodology: A Best Practices Report
    they compete both against their business competitors and all content creators that vie. returns on business-related goals. Product and research divisions can provide dynamic. have on myriad aspects of the business and driving the goals of specific divisions (e.g., business goals, such as “cost savings, risk. going.
  • VIEWPOINT  |  FRIDAY, JUNE 24, 2016
    [Business, Examples] Q&A With Dave Stein and Steve Andersen
    Instead, we tell our readers what they need to do, share information on how to do it, and back up our assertions with examples from industry-leading companies that use this approach with their own customers. A remarkable new book is changing the way that B2B sales professionals think about, approach, and serve their customers.
  • CONTENT STANDARD  |  FRIDAY, JUNE 24, 2016
    [Business, Examples] Forward 2016, Day 2: How to Turn Content Marketing into Sustainable Storytelling
    On day two of Forward 2016 , Skyword President Rob Murray reminded attendees of the fusion between story and business, the theme of this year’s conference. ” Too often in marketing, brands are afraid to take a stance or they’re unsure how to connect the stories they tell to the brand itself or the products they sell.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Business, Examples] 5 Ways to Amp Up Your Mobile Marketing Strategy
    Mobile marketing , if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. For many companies, their mobile website is the primary access point for their entire business–a virtual front door. Mobile Website.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Business, Examples] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    See numerous examples from various verticals. The good news: There's a proven method. A 3-D mix of organic curation, creative production, and promoted connections. For example, a YouTube video becomes a podcast, becomes a blog post, becomes a graphic, becomes a syndicated post. See something that strikes your fancy? Stunts.
  • SNAPAPP  |  FRIDAY, JUNE 24, 2016
    [Business, Examples] SnapWrap: The Worst Guy at the Party, Outsourcing, and More
    For example, in addition to spaces for the reader’s name and email address, include a slot for their favorite song at the moment. Everyone in the business has to be all-in, all the time, but that gets exhausting. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Content Marketing Insights for Mobile. instead.
  • KAPOST  |  FRIDAY, JUNE 24, 2016
    [Business, Examples] Why Video Should Play a Vital Role in Your Content Marketing Strategy
    The cost of entry for video marketing is well within the reach of any business; it doesn’t matter if you’re a small startup selling B2C tech products or a large B2B corporation. Platforms like YouTube, Vidyard, and Wistia have transformed this medium into something that any business in any industry can—and should—capitalize on.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 23, 2016
    [Business, Examples] Target Your Best Prospects by Segmenting Your Best Customers
    If you’re a B2B organization, your company likely markets to large enterprise customers with large budgets differently than more price-conscious small-to-medium businesses (SMBs) whose needs may be different. They know their best customers use Google Apps, for example, and this factors into their prospect vetting process. 2.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Business, Examples] How to Deliver the Perfect Business Pitch: 8 Tips Inspired by 'Shark Tank'
    A great business pitch is among the first of many hurdles an entrepreneur must jump to get their company off the ground. While it's not necessarily an indicator of future success, it's a critical moment for any business. Business pitches take place in a wide variety of settings, from elevators, to offices, to cocktail parties.
  • CONTENT STANDARD  |  THURSDAY, JUNE 23, 2016
    [Business, Examples] Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling
    Tim Urban, founder of the blog Wait But Why , represents the story side of the fusion taking place in business today. Colloquial language: Business professionals often use dressed-up language to convey intelligence or maturity even though that’s not how people talk. However, the content space is noisy. Surgery became messy.
  • ACT-ON  |  THURSDAY, JUNE 23, 2016
    [Business, Examples] How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
    They spend thousands of dollars crafting high production value brand awareness TV ads, and then upload them onto YouTube. They’re looking for videos about certain topics that interest them, they’re looking for how-to videos, or they’re looking at review videos about what product to buy.”
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Business, Examples] The Science Behind Design: 8 Psychology Principles to Apply to Your Next Project
    In this example, Target Jobs, a UK-based career and job-searching tool, used this image to illustrate how one might stand out from the crowd in the job market. While this example’s idea is fairly straightforward, you can also use the Von Restorff effect throughout your site pages to draw your users’ eyes to certain spots on a page.
  • CONTENTLY  |  WEDNESDAY, JUNE 22, 2016
    [Business, Examples] ‘If Mark Zuckerberg Wanted to Tilt This Election, He Could’: Peter Rojas on the Future of Media
    Can you elaborate on that? I’m not sure it would be exclusively, but I would think of it as a distributed product rather than a centralized product. It does mean that this stuff is never easy, and it’s always a lot of work and very hard to build successful media businesses. You could look at BuzzFeed as a bellwether.
  • VIDYARD  |  WEDNESDAY, JUNE 22, 2016
    [Business, Examples] Old Irish Blurs the Lines of Virtual Reality in This Incredible Video
    It’s not only achievable, but beautiful, as these examples from the Wall Street Journal show. If your prospects can take part in a virtual tour of your product or facility, what role does real life play in your marketing? Maybe your business doesn’t want to break bottles over the heads of your customers, but you never know.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 22, 2016
    [Business, Examples] How to implement a Video 1st content marketing strategy that drives action
    Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Why a Video First content marketing strategy makes sense. Like this post?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 22, 2016
    [Business, Examples] B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks
    ” Well, the data is in and according to Forrester , businesses that put nurturing at the forefront of their lead generation strategies produce 50% more leads while slashing costs by 30%. If you’re selling a complex product, service, or solution, however, you cannot expect email nurturing to do all the heavy lifting.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Business, Examples] 5 Lifelong Business Lessons I Learned from Nordstrom
    Fresh out of college, I spent over two years with Nordstrom, learning priceless leadership and business principles. It has been several years since I pivoted into tech and a more corporate environment, but the lessons learned on that retail floor stocked with beautiful products remain with me to this day. Lead by Example.
  • ACT-ON  |  WEDNESDAY, JUNE 22, 2016
    [Business, Examples] The Psychology of Color in Marketing
    Customers form opinions about your products and services in a matter of seconds ( 90, to be exact ). And LinkedIn is working “to connect the world’s professionals to make them more productive and successful.”. As Business Insider explains, “Brands use yellow to show that they’re fun and friendly.” Patrick’s Day bottling). Green.
  • HINGE MARKETING  |  TUESDAY, JUNE 21, 2016
    [Business, Examples] Best Brand Strategy: Branded House or House of Brands?
    It is as true for professional services brands as it is for consumer products. Newell is a good example of the house of brands strategy—the individual subordinate brands have much better recall than the primary brand. The goal of any brand strategy is to build a strong brand. Brand Strength = Reputation x Visibility. Let me explain.
  • BIZIBLE  |  TUESDAY, JUNE 21, 2016
    [Business, Examples] Proven Tactics to Create Sales and Marketing Alignment
    For example, marketing departments aim to set a solid foundation for strong brand recognition, so they’re in it for the long haul. Unlike during the pre-internet age, they can instantly access a wealth of content to educate themselves about a product or service. But, in the real world, that ideal scenario seldom holds true.
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Business, Examples] 19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
    Essentially, it's a law that establishes the rules for commercial email and commercial messages, gives recipients the right to have a business stop emailing them, and outlines the penalties incurred for those who violate the law. Everyone's busy and their inbox is already full. You may often think to yourself, "Ugh. just can't win.".
  • BULLDOG SOLUTIONS  |  MONDAY, JUNE 20, 2016
    [Business, Examples] The Marketing Genius of Curious George: How Demos Impact Your Business
    Sulking, George heads back to the candy counter the next day, only to find Cayley ecstatic because the people who received the free samples were returning in droves to buy more of her product. Here are some key takeaways: Demos can help set accurate expectations about your product or service. . I know way too much about Curious George.
  • CHIEFMARTECH  |  MONDAY, JUNE 20, 2016
    [Business, Examples] Microsoft buys LinkedIn: the largest martech acquisition in history?
    ” But here are a few reasons why we can — and should — think of them that way: It’s the de facto platform that professionals across the business world use to market themselves to employers. LinkedIn Sales Navigator is a great example of the company marketing this capability. billion. Are the above points too indirect?
  • FATHOM  |  MONDAY, JUNE 20, 2016
    [Business, Examples] What Aspects of Marketing Aren’t Changing?
    In business and in life there are certain constants that remain throughout everything. For example, personalized marketing has been abuzz since the 90s, even though it’s often treated as an up and coming trend. For example, there’s this little tractor company you might have heard called John Deere. Yes, definitely.
  • HINGE MARKETING  |  MONDAY, JUNE 20, 2016
    [Business, Examples] Specialization as an Effective Brand Marketing Strategy
    Examples of this might include specialization in social media consulting, succession planning guidance, or strategic planning. Many of today’s business challenges are global challenges. They could include productivity improvement, cost reduction, and dealing with post-merger integration. Is this the end of the generalist?
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [Business, Examples] Get Your Blog On: 4 Steps to Blogging Success
    Specific product interest. Your personas will help you identify the list of objectives that will ensure your blog is set-up to support your overarching business goals. Author: Elaine Ip To blog or not to blog, there is no question. remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. Topic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 20, 2016
    [Business, Examples] The overwhelming implications for driverless cars and marketing
    The implications are vast … for safety, for energy savings, for the creation of entirely new industries and business models. Do you think there are good times ahead for those who are in marketing and the content creation business? Most analysts believe that by 2020 there could be millions of self-driving cars on the highways.
  • ACT-ON  |  MONDAY, JUNE 20, 2016
    [Business, Examples] The Evolution of Account-Based Marketing
    For the business owners on the customer side, the account plan included details like their favorite food, political leanings, what they liked to drink, and details about their families – right down to how many kids they had, what their names/ages were, and what sports they were involved in. The time involved was enormous. Thanks, Susan.
  • JUNTA 42  |  SATURDAY, JUNE 18, 2016
    [Business, Examples] This Week in Content Marketing: Will Microsoft & LinkedIn Spur a Content Buying Spree?
    This week’s This Old Marketing example: Computer magazine start-ups. What businesses need to do is “debrand” in favor of authentic experiences, according to this article from Fast Company’s Co.Design. share several examples (generically, of course). This Old Marketing example of the week (51:01). Sponsor (36:48).
  • HINGE MARKETING  |  FRIDAY, JUNE 17, 2016
    [Business, Examples] How Niche Marketing Can Be A Successful Strategy
    company creates a niche by identifying the needs, wants and requirements not being satisfied, then develops or refines the product that does. For one, if you can offer everything —anything a potential client could ever want—your firm is more likely to stay busy and continue to employ a diverse group of talented employees.
  • BIZIBLE  |  FRIDAY, JUNE 17, 2016
    [Business, Examples] AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers
    We will sort through those details and unpack the impact of this product for B2B marketing measurement. What is Google’s new Salesforce integration product? AdWords Conversion Import for Salesforce is a conversion tracking product that allows marketers to connect the data from AdWords conversion measurement to Salesforce.
  • READYPULSE  |  THURSDAY, JUNE 16, 2016
    [Business, Examples] Do You Know What Components Make Up Great UGC?
    User-generated content (UGC) , or content that’s created and provided by your audience, allows for a truly authentic experience and speaks much louder than content solely created by a business itself. For example, a proven method of generating user-generated content is through contests that challenge users to show their true self.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 16, 2016
    [Business, Examples] Guide Your Buyers Through the Customer Journey with Social Media
    Social channels provide a real-time platform where buyers can share information, research products, make informed decisions, and come to their own conclusions when it comes to their purchasing decisions. Social media helps your buyers: Keep up with the latest trends and new products and services. The Many Roles of Social Media.
  • SALES ENGINE  |  THURSDAY, JUNE 16, 2016
    [Business, Examples] Digital Marketing Requires Different skills
    B2B marketing has always supported a sales function in the development of sales collateral, product literature, branding, and awareness. If you’ve been a marketing executive for more than 10 years, you’re probably pretty good at product marketing. They don’t want to hear about your products. Content Strategy
  • ACT-ON  |  THURSDAY, JUNE 16, 2016
    [Business, Examples] 7 Tips to Supercharge Your Content on LinkedIn Pulse
    Leverage your business page with sponsored updates. Unlike your personal page, on a business LinkedIn page you can post sponsored updates. Here are a few examples of large brands using LinkedIn to drive engagement and build stronger connections with their target audiences. Master LinkedIn Pulse: 7 Tips for Success.
  • CONTENTLY  |  WEDNESDAY, JUNE 15, 2016
    [Business, Examples] Contently Case Story: Inside Athenahealth’s Quest to Launch the Vox of Health Care
    ” The company hasn’t just scratched the surface of business storytelling—it has poached top journalists to develop a sophisticated newsroom. ” Jacqueline Mow, director of video production at athenahealth, asked. Contently Case Stories is a series highlighting some of Contently’s most successful clients.
  • INFER  |  WEDNESDAY, JUNE 15, 2016
    [Business, Examples] Predictive Analytics for B2B Sales and Marketing has Certainly “Crossed the Chasm”
    Predictive analytics for B2B sales and marketing has certainly “crossed the chasm”, but it’s still in the early adopters phase of the product development lifecycle, and will continue to mature. MarTech Advisor spoke to Infer’s Sean Zinsmeister about the predictive space and Infer’s product strategy.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 15, 2016
    [Business, Examples] [Ebook] 5 Reasons Why Best of Breed Technology Fuels High-Growth
    Sales needs to know what your high-quality leads have done to warrant a high score, and they need this in real-time in the system where sales business takes place. For instance, if a current customer watches a video about your latest product upgrade, it might be a great time for an account manager to make a call. know, I know.
  • ACT-ON  |  WEDNESDAY, JUNE 15, 2016
    [Business, Examples] Agency Focus: How Content Marketing is Changing, & How to Measure It
    Businesses and agencies of all types and sizes are investing in content marketing. 2016 New Business Tools Annual Report from Mirren-RSW, more than 200 agency executives weighed in on the most important business tools to support and grow their businesses. Agency leaders agree. What Do We Do When We’re Not Very Good?
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Business, Examples] How to Master Local Lead Generation
    Local communities are the first customers of almost every business, regardless of what industry they may be in. Marketing products and services to your local community, however, can still be quite a challenging task. You need to continuously find ways to make your business relevant to your local community. Why Target Local?
  • LATTICE  |  TUESDAY, JUNE 14, 2016
    [Business, Examples] Scaling ABM with Predictive Analytics and Marketing Automation
    Leverage business attributes and other account-level data to personalize web content for anonymous visitors. Check out a recent webinar from our head of product marketing Nipul Chokshi, and Marketo’s VP of Product Marketing Mike Telem, that provides examples of how scaling ABM is making a huge impact for savvy companies!
  • HINGE MARKETING  |  TUESDAY, JUNE 14, 2016
    [Business, Examples] 13 Key Website Design and Development Areas to Bring in Business
    Or avoid standard business imagery altogether and take a more conceptual approach—selecting photos that depict more abstract themes. If your website doesn’t clearly communicate what you do—and for whom—you may never get a second chance for their business. Websites are the hub of visibility for professional services firms. Imagery.
  • KEO MARKETING  |  TUESDAY, JUNE 14, 2016
    [Business, Examples] Video Marketing within the Sales Funnel
    In addition, video is excellent for driving business and sales. In a Demand Metric survey last fall, 74% of businesses reported that video content outperformed other types of content in driving conversions. How-to videos can be used to demonstrate how your products address customer needs. This is a mistake. Top-of-Funnel.
  • INFLUITIVE B2B  |  TUESDAY, JUNE 14, 2016
    [Business, Examples] Have You Met “The Advocates”? (We Think You’ll Like Them…)
    Take the 80/20 rule, for example. They serve as the intermediary between the goals of your business and the goals of your customers. They don’t just know what products your customers use and why; they know when a baby is due, when a promotion happens, when a birthday is celebrated. Meet The Advocates. Work it, Jane!).
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JUNE 14, 2016
    [Business, Examples] When are Sales Won or Lost?
    The sales manager can determine if there are salesperson deficiencies, salesperson effectiveness, Competitor strategies, product limitations, etc. Increasing productivity, driving revenues with a focus on execution, John brings his clients practical and creative solutions that are designed to impact. When are Sales Won or Lost?
  • SNAPAPP  |  TUESDAY, JUNE 14, 2016
    [Business, Examples] Top 5 Myths About Conversion Rate Optimization
    Essentially, the conversion rate is the percentage of visitors that follow through and take action (like clicking a CTA button to join an e-newsletter, filling in a form, purchasing a product, etc.). So why can’t you just deploy a red CTA button you’ve seen produce impressive conversion rates in case studies for other businesses?
  • CONTENT STANDARD  |  MONDAY, JUNE 13, 2016
    [Business, Examples] When Agile Marketing Goes Overboard—and How to Reel it In
    thought I knew of all the hideous prospecting tactics known to marketers, but here I was seduced by tools that promised to solve my productivity woes—a miracle in the form of an app. We realized that we had to adopt a more agile approach if we were going to give our new product releases the worth they deserved, as they were rolled out.
  • PUREB2B  |  SUNDAY, JUNE 12, 2016
    [Business, Examples] Differences Between Demand Generation and Lead Generation
    “Demand generation is the process of creating and/or boosting awareness of a particular company or product with the intention of increasing leads. As a B2B marketing professional or business owner, you need to know the difference between demand generation and lead generation. – Tyler L. Demand generation is focused on marketing.
  • CONTENT STANDARD  |  SATURDAY, JUNE 11, 2016
    [Business, Examples] Is Your Data-Driven Marketing Strategy Racist?
    Amazon’s example has grabbed plenty of headlines, but it’s hardly the only example of a company taking action on the grounds of biased data. Biased data isn’t a risk faced exclusively by businesses, nor is it a product of the internet age. Do some brands let data decide too much? So is Amazon lying?
  • JUNTA 42  |  SATURDAY, JUNE 11, 2016
    [Business, Examples] This Week in Content Marketing: Content Marketing as a Profit Center
    This week’s This Old Marketing example: Christophorus – the Porsche magazine. and Asia, with a large business globally in many verticals. Mondelez will focus on forming media partnerships to acquire, develop, and distribute content that will promote its “power brands” and become a profit center within the business. Ready?
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Business, Examples] How to Make the Customer the Hero of Your Story
    A common mistake companies make in marketing efforts is positioning their company or product as the hero of the story. The harsh reality is that your customers don’t care about your company or products - they only care about how you’ll meet their needs. great example of a customer-centric company is Amazon. Business
  • SNAPAPP  |  THURSDAY, JUNE 9, 2016
    [Business, Examples] 7 B2B Companies Making Pretty Funny Content (Plus How They Did It)
    Ok, enough about Dollar Shave Club – for one, it’s been covered over and over again, and two, it’s a B2C example where humor (attempted) is a much more accepted and popular approach. Ok, so this example toes the line between B2C and B2B. For example, their email subscription list is called Just the Tips. Thankfully, no. Blogs.
  • ION INTERACTIVE  |  THURSDAY, JUNE 9, 2016
    [Business, Examples] The Evolution of Lead Generation - How Can Your Business Stand Out In a Stagnant Strategy?
    The content was educational and used as a tool to position John Deere as thought leaders in their industry - a quintessential example of content marketing. Unfortunately, it doesn’t appear that there has been a lot of evolution in the way businesses are capturing leads. Here’s an example. So where is the evolution?
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 9, 2016
    [Business, Examples] 3 Ways Marketing Automation Helps Higher Ed Marketers Succeed
    Their students are their buyers, just like they are buyers when they purchase other products or services. To keep your organization top of mind, whether a business or institution, it’s critical to personalize and segment your marketing messages based on an individual’s unique journey. Increased Customer Autonomy. Increased Competition.
  • WEBBIQUITY  |  THURSDAY, JUNE 9, 2016
    [Business, Examples] Getting Started With Email Marketing Segmentation
    The Product / Topic Segment. If you have just one product or topic you email about, segmenting as above may not do much for you. Emails focused on fear or the problem your product solves. That’s where the product / topic segment approach comes in. Guest post by Alphonso Sanchez. It’s also surprisingly neglected.
  • HUBSPOT  |  WEDNESDAY, JUNE 8, 2016
    [Business, Examples] 9 Strategies for Improving Lead Quality From B2B PPC Campaigns
    Many companies make the mistake of setting up campaigns or ad groups for each product or service they have. You can segment by each main feature, benefit, sub category, target industry or geographic location relevant to your product or service. For example, let’s say you provide web design and development services. link].
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 8, 2016
    [Business, Examples] 4 Simple Ideas to Personalize Your Email Campaigns Today
    How do we balance the need for personalized campaigns (which we know consumers want) with achievable and reliable results (which our businesses need)? Simple examples are a welcome series for new subscribers or an “evening edition” for night-owl readers. 2. Our advice: don’t throw the baby out with the bathwater.
  • KAPOST  |  WEDNESDAY, JUNE 8, 2016
    [Business, Examples] Yes, Virginia, Brand Awareness Really Does Increase Sales
    She gave estimates for impressions and reach, as well as a measurable and achievable goals of how many people would be aware of the business after the campaign concluded. The marketing director explained that no one could buy from the business if they didn’t even know the business existed. One executive spoke up.
  • HUBSPOT  |  WEDNESDAY, JUNE 8, 2016
    [Business, Examples] How to Work Faster in Excel: 6 Helpful Tips & Features
    For example, we can find the total difference between two dates, in days. Let’s say, for example, that we wanted to find the difference, in days, between the birth dates of Cersei and Tyrion. For example, we can sort a sheet by last name, and, if two people on the sheet share the same last name, sort by first name next.
  • BIZIBLE  |  TUESDAY, JUNE 7, 2016
    [Business, Examples] Optimizing Marketing Channel Mix For Revenue And ROI
    Channel Mix Example: High ROI, Low Revenue. Channel Mix Example: Low ROI, High Revenue. This way, we are always conscious of which channels are impacting the business’ bottom line. When a channel makes an adjustment or introduces a new product, see how it affects your revenue and ROI data. Where should you invest? Email?
  • HUBSPOT  |  TUESDAY, JUNE 7, 2016
    [Business, Examples] How to Know If Your Business is Ready For an Open Source Platform
    The ideal open source user is a highly architectured, product-heavy site with an experienced development team and a fully developed business plan. The main point, then, is that retailers have to consider all relevant factors when allocating their budget and determining if an open-source platform is a business-smart investment for them.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 7, 2016
    [Business, Examples] 3 Steps to Mobile App Personalization
    For example, if a user fills out a satisfaction survey positively, then you could follow that up with an invitation to rate your app in the app store. For example, which type of guidance would be more effective to onboard new users: a video tutorial or feature carousel? Know Your Users and What They Want. How long was the session?
  • HUBSPOT  |  TUESDAY, JUNE 7, 2016
    [Business, Examples] Facebook Bots 101: What They Are, Who's Using Them & What You Should Do About It
    Back in April, Mark Zuckerberg announced the launch of Facebook's Messenger Platform -- a new service that enables businesses of all sizes to build custom bots in Messenger. Thousands of articles were penned about the news , each one speculating on what an open Messenger platform could mean for businesses. Intrigued by these examples?
  • HINGE MARKETING  |  MONDAY, JUNE 6, 2016
    [Business, Examples] How to Develop a Winning Go-to-Market Strategy for Your Firm
    Some people confuse a go-to-market (GTM) strategy with a business plan. business plan is broader in scope and considers every aspect of a business, while a go-to-market strategy is focused specifically on delivering a product or service to an end customer. For example, corporate and divorce lawyers. Be honest.
  • CHIEFMARTECH  |  MONDAY, JUNE 6, 2016
    [Business, Examples] Big deals for Marketo and Demandware, but what do they mean?
    Consolidation would have been if an existing marketing software giant — Adobe, Oracle, or Salesforce — had acquired them, particularly if they sought to phase out the Marketo platform as an independent offering and absorb it into a competing product. Sure, there will be some cross-product enhancements that will be helpful. billion.
  • VIDYARD  |  MONDAY, JUNE 6, 2016
    [Business, Examples] Always Be Teaching Something: Wise Words from Andy Orsow
    The best in the business, that’s who — and that’s why we’re excited to launch a new series on the Vidyard blog. For our first interview, we had the privilege of talking to Andy Orsow , Communications Designer at InVision , the world’s leading product design collaboration platform. The secret to InVision’s success? minutes. 5.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 6, 2016
    [Business, Examples] How to Get a Meeting with Anyone
    As an example under Category #1: Art, Humor and Film, Stu estimated the cost/contact to be between $1-$500, as you progress you read about various real world examples that Stu or others have implemented to achieve amazing results rates. How to Get a Meeting with Anyone. _a book review-. Stu has even experienced 100% response rates.
  • KAPOST  |  MONDAY, JUNE 6, 2016
    [Business, Examples] How Do You Know If a Marketing Content Platform Is a Fit?
    Shaping Product Development. BF: Do you get involved in the perpetual refinement and improvement of the Kapost products and services based on what you get asked and the requests that you field from customers? Angi offered an example…. Angi told me she’s been in the software business since 1995. I had to ask….
  • HUBSPOT  |  MONDAY, JUNE 6, 2016
    [Business, Examples] How to Find Great Writers: 6 Places to Start Your Search
    One caveat here: Remember that this isn’t about your product. And if they’ve mentioned you specifically, they might also be familiar with your product and audience. It’s over 1,000 words, is divided up into different sections, and includes in-depth explanations, as well examples. It frees up your time to create other content.
  • TONY ZAMBITO  |  SUNDAY, JUNE 5, 2016
    [Business, Examples] Use Buyer Persona Research To Improve B2B Customer Experience
    Whereas in an age of hard to come by differentiation the actual product or service offering plus price combination accounts for only 20% of buying decisions. The rise of the digital economy has amplified the need for businesses to address the way in which their potential buyers and customers view both their actual and perceived experiences.
  • CONTENTLY  |  FRIDAY, JUNE 3, 2016
    [Business, Examples] 6 Takeaways for Marketers From Mary Meeker’s Internet Trends Report
    For marketers, and anyone else whose business focuses on internet usage, the slowdown isn’t a sign to take mobile less seriously—if anything, mobile will only become more important as people spend more time on their devices. 2. Millennials grew up using services like AOL Instant Messenger and browsing the internet for new products.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 3, 2016
    [Business, Examples] 3 Ways to Grow Your Business With User-Generated Content
    This may include product and site reviews, their questions and answers, and pictures of them using your product. Here are three ways that you can use user-generated content to grow your business: 1. Take for example this Facebook ad from Peter Manning that displays a five-star review. Let Your Customers Do the Talking.
  • HUBSPOT  |  FRIDAY, JUNE 3, 2016
    [Business, Examples] 7 Tech Predictions That Totally Missed the Mark
    From forecasting the demise of certain companies and technologies, to predicting the mass adoption of particular products, tech fortune-tellers have long been waxing philosophical about what's to come. Here are some of our favorite examples of tech predictions that completely missed the mark. Image Credit: Ohio University. billion.
  • HUBSPOT  |  FRIDAY, JUNE 3, 2016
    [Business, Examples] How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website
    Customers who trust your business are more likely to be promoters, and those who don’t trust you are much more likely to be detractors. quick perusal of Alignable's SMB Trust Index -- a report based on 7,500 ratings across 45 different SMB brands according to local business owners -- reveals some interesting patterns. Death to Stock.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 2, 2016
    [Business, Examples] Usermind Makes Journey Orchestration Simple
    Its self-description is “the first unified platform for orchestrating business operations”. So although they see themselves as enabling all kinds of business processes, I think it’s fair to view them largely in the context of customer management. The system can be connected to business intelligence tools for more advanced reporting.
  • INFLUITIVE B2B  |  THURSDAY, JUNE 2, 2016
    [Business, Examples] Why People Give Back: The Neuroscience Of Advocacy
    Take this example: a collaborative study done by researchers from four universities documented how bringing candy to a table after a meal influenced the value of tips that servers received. For example, if someone smiles at you as you’re walking down the street, chances are you’ll probably smile back. The results were astounding.
  • CONTENTLY  |  THURSDAY, JUNE 2, 2016
    [Business, Examples] 5 Tips for Creating Shareable LinkedIn Posts
    For instance, this sponsored post by ProOpinion, an online community of business professionals, does both, inviting the reader to click on the link and even answer the question in the comments. As LinkedIn’s report notes, address your audience like a friend or business partner. Publishing a post on LinkedIn is easy.
  • VIDYARD  |  THURSDAY, JUNE 2, 2016
    [Business, Examples] Change The Channel: Why Your Videos Need a New Home
    It created an entirely new channel for marketers, amateur singers, hilarious backyard shenanigans, and big businesses to feature online content. Here are a few examples to show you why: Lone Wolf Technologies. Lone Wolf’s video hub is a shining example of what a support hub can be. In the beginning, there was YouTube. Win-win.
  • CAPTORA  |  THURSDAY, JUNE 2, 2016
    [Business, Examples] Checklist: How to Measure Content Marketing ROI
    The measurements you use will be dependent on your unique business case, but for the sake of being thorough, we will give you a good baseline for the types of metrics you might want to track. See example below. In today’s multi-channel, digital marketing world, content marketing is both king and queen. So where do you start?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 2, 2016
    [Business, Examples] How To Measure A B2B Social Media Program
    How can B2B marketers demonstrate that social media helps satisfy broader business objectives for lead generation and lead nurturing? While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis. Email, the website, and SEO. Social
  • ONALYTICA B2B  |  THURSDAY, JUNE 2, 2016
    [Business, Examples] Renewable Energy: Top 100 Influencers and Brands
    Renewables are no longer seen as an expensive alternative, but a cost-effective source of power that can save businesses and consumers money, and are, of course, a key lynchpin in stemming the risks from climate change. Forbes, Business Sector Media. We Mean Business. WHAT ARE THE EXPERTS SAYING? The age of fossil fuels is over.
  • HUBSPOT  |  WEDNESDAY, JUNE 1, 2016
    [Business, Examples] How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy
    The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers , getting them interested in your brand and what it's about, and showing off the human side of your business. For example, you might say, "double-tap if you find this funny" or "share your story in the comments.". The lesson?
  • HUBSPOT  |  WEDNESDAY, JUNE 1, 2016
    [Business, Examples] 7 Ways Leaders Can Inspire Innovation Across Teams
    While many companies find success confining innovation to specific departments or innovation labs, this can often limit the flow of ideas and constrain the development of new products. For example, GE Healthcare pushes the narrative that everything its people do and build is to make the world a healthier, better place. May 26, 2016.
  • ACT-ON  |  WEDNESDAY, JUNE 1, 2016
    [Business, Examples] Smart Agency Tips: How to Design Better Websites for Your Clients
    Client’s likes and dislikes – Request the client to share examples of a few websites they do and do not care for to gain an understanding of what design elements appeal to them and what to avoid. huge key to successful web design lies in understanding the client’s business. “We need a good website, can you just make it for us?”
  • BIZIBLE  |  TUESDAY, MAY 31, 2016
    [Business, Examples] How To Manage Customer Analytics And Transform The B2B Company [Part 4/4]
    As the marketing operations role continues to grow in influence, the potential business impact is not limited to just the marketing department. With the right tools, the role can impact business decisions for the organization as a whole. Welcome back to our final lesson on marketing operations success. marketing data.
  • ACTIVEDEMAND  |  TUESDAY, MAY 31, 2016
    [Business, Examples] Personalization and Behavior-Based Trigger Marketing
    By studying real-time behavior, marketers can improve a customer’s experience while they are on the site; the most popular example of this is when sites show them an offer for a product they just viewed. We’re going to discuss just how personalization based on data collection is key to behavior-based trigger marketing.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MAY 31, 2016
    [Business, Examples] Why Product Managers & Salespeople Should be Friends
    Why product managers and salespeople should be friends. In most companies, the product/service managers have limited interaction with the sale’s team except for the introduction of a new offering or at an annual customer summit. For example, Competitor A has been touting a service no one else offers and it seems very compelling.
  • VIDYARD  |  TUESDAY, MAY 31, 2016
    [Business, Examples] DJ Khaled, Snapchat and Spontaneity in Videos
    His greatest accomplishments are on Snapchat where he has built an amazing personal brand around one thing: realness.  In an age where everyone is putting up a front, the raw experiences of DJ Khaled have struck a chord with millions, and maybe businesses should be listening. 15 Experts Spill Their Greatest B2B Video Production Advice.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 31, 2016
    [Business, Examples] 3 Easy Tactics to Get Personal with Your Audience
    Author: Renata Bell Yesterday, I received an email from a retailer suggesting that I purchase a product I already bought last month. Their shopping experience was extremely personalized—they would go directly to a salesperson that knew them and their purchase history, and therefore could recommend other relevant products to them.
  • CONTENT STANDARD  |  TUESDAY, MAY 31, 2016
    [Business, Examples] 5 Ways Snapchat Marketing Can Help Brands Go Local
    Impressive as those results were, it doesn’t necessarily build a use-case for enterprise businesses that want to know how Snapchat can aid their local marketing efforts. In the above Coachella example, you can only publish with the music festival’s geofilters if you are posting to Snapchat from the Coachella property.
  • WEBBIQUITY  |  TUESDAY, MAY 31, 2016
    [Business, Examples] The 23 Best Content Ideation Tools
    Again, as for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. <!__more–>Links ” — Maximize Social Business. Maximize Social Business. Pricing: free.
  • BIZNOLOGY  |  MONDAY, MAY 30, 2016
    [Business, Examples] How growing corruption threatens brands
    While corruption takes many forms, each type can have a devastating impact on brands that are directly involved, or even just affiliated with such unfair acts, – e.g. in our political systems, business leaders, governments, etc. This was the latest example of the expanding bad publicity of corporations. Government.”.
  • HUBSPOT  |  MONDAY, MAY 30, 2016
    [Business, Examples] 10 Excellent Examples of Video Marketing on Facebook
    Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story. Whether you're spreading brand awareness, announcing a new product, or launching a company, great branded video makes customers feel an emotional connection. Check them out below.
  • JUNTA 42  |  SATURDAY, MAY 28, 2016
    [Business, Examples] This Week in Content Marketing: Get Ready for Content Studios to Become a ‘Thing’
    This week’s This Old Marketing example: Playmobil. Jaden Bales, a business student at the University of Oregon, sent us an email disagreeing with our assessment. HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station. This Old Marketing example of the week (57:12). Ready?
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