• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Business, Examples] Improving ROI with Marketing Optimization
    Optimization in Action – A Simple Example. Consumer data outstrips business data –. social media, which is only beginning to be understood as a business tool. campaigns, organizational units and business objectives. If we can quantify the financial impact of constraints, could we make a business case. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Business, Examples] Start engaging from the first click in the Customer Journey
    For example, User Experience and Customer Service professionals have. products and services to meet their needs. business, understand it we must. This may have nothing to do with the quality of our products/services, the competitive environment, changing. departments, see examples in Figure 2. product.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Business, Examples] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Some people, for example, prefer to read text, while others like images and graphics, and still others like watching videos. Why Online Presentations Belong In Every Content Strategy Whatever your feeling about business presentations, PowerPoint and its equivalents have taken their place as one. so ubiquitous in business. world.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Business, Examples] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    sites to generate leads and new business inquiries. Constant Contact® newsletter—that medium- sized b2b business is going to generate sales. end-user and product type, of course.) A better idea than 80-something percent of. Corporation, for example, maintains. significantly damaging to most businesses. acquisition.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 24, 2015
    [Business, Examples] A Beginner’s Guide to Creating a Must-See SlideShare Presentation
    You’re effectively using Facebook for your business and you can tweet with the best of them, so what social channel should you conquer next? This social media network, which helps you create and share presentations, is perfect for businesses. For example, “What Can Make-a-Wish Foundation do With $5?”
  • MARKETING ACTION  |  FRIDAY, APRIL 24, 2015
    [Business, Examples] The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale
    It seems dead-simple common sense that B2C buyers are emotionally driven to purchase the products they do (does this Apple Watch make me look cool? And B2B buyers are more cold-bloodedly concerned about product details, payment schedules, and competitive differentiators. In fact, 50% of buyers are more likely to purchase your products.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 23, 2015
    [Business, Examples] What Marketers Need to Know about Buyer Personas: A Q&A with Adele Revella
    So you want to create an example buyer, but the most actionable insights reveal why your buyer is purchasing and the criteria they use to make a decision. Even though this is a buyer-centric tactic, however, it clearly serves as a competitive advantage for the business. In marketing, you have to understand buyer personas.
  • YOUR SALES MANAGEMENT GURU  |  THURSDAY, APRIL 23, 2015
    [Business, Examples] Why Can’t I get an accurate forecast?
    This is what I generally see or hear when I begin to poke at the problem: When you review the pipeline report (CRM/Excel) all the Closing Dates are listed as the end of the month-6/30/15 as an example. The velocity of the sale or length of time it has been in the funnel is 90 days longer than the average velocity for your business.
  • VIRALLY BLOG  |  THURSDAY, APRIL 23, 2015
    [Business, Examples] Don’t Make Your Brand Bland
    That impression needs to do two thing, say what is particularly special about your business whilst portraying you in a positive light. An extreme example for this would be if your company is for clean water, then obviously you can’t support polluting companies. Your Company Image. Personal Brand. Scary to think isn’t it?
  • FATHOM  |  WEDNESDAY, APRIL 22, 2015
    [Business, Examples] Content Marketing: How to Grow Your Business by Growing Your Audience
    Growing your audience is important for growing any business. Does growth simply mean the number of people exposed to your business, or the number of people engaged with your business? Base your entire content strategy off who it’s for, and it will grow your business. Grow your audience and you grow your business.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Business, Examples] 9 Steps to Building a Unique Value Proposition in Management Consulting
    unique value proposition is typically a short sentence or two that communicates your competitive advantage and why a client should do business with you. Not only will it help differentiate you from the competition, prospective clients will be more likely to engage your services knowing that you really understand their business. Use it.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 22, 2015
    [Business, Examples] 7 Tips to Creating a Memorable Slogan
    If you’re creating a new slogan for your business or product, you want something that represents your brand and is easy to remember. To help you create a memorable slogan for your business, here are seven tips to get your creative juices flowing: 1. Is your delivery business done with a fleet of electric cars?
  • THE FORWARD OBSERVER  |  WEDNESDAY, APRIL 22, 2015
    [Business, Examples] The 4 Elements Needed For A Content Marketing Chemical Reaction
    And the decision stage where they are selecting the best product or service to solve their problem. 2) Less is more: your personas are probably just as busy as you are — make it easy for them to consume your content. It’s not until the decision stage of the buyer’s journey when your product should ever be mentioned.
  • LEADERSHIP  |  TUESDAY, APRIL 21, 2015
    [Business, Examples] Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation
    With the increasing realization that marketing is now B2P (business to person) rather than B2B or B2C, there is much discussion about how to craft the perfect, blended strategy. Purchase Decision: B2B sales are based on task-oriented and rational buying decisions, reliant on business needs and budget. Incentivize Social Sharing.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 21, 2015
    [Business, Examples] Top 10 Website Eyesores to Avoid
    Instead, if you need to illustrate how something works, try using an animated GIF image to show it like we do with our email creation tool in the example below: 2. Busy Backgrounds. In the example below, the background color and pattern is very distracting and you can barely read the text on the page. 3. Anything that Blinks.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 21, 2015
    [Business, Examples] How To Make Your Marketing Meme-tastic!
    Take Success Kid for example, this meme features a toddler striking a victory pose with his tiny fist and a look of determination. In the example below, you can see the meme of planking—where participants plank on random objects, or in unusual places. The image links back to the product page on the Ikea website. and Left Shark.
  • VIDYARD  |  MONDAY, APRIL 20, 2015
    [Business, Examples] 5 Ways to Make Good Pre-roll Ads (that people might actually watch)
    Here’s my favorite example of all-time, especially because of how low-budget it looks. But what you really want is engagement and, by extension, business results. chose the Eat 24 video as an example because it proves that you don’t need a massive budget or an elaborate premise to be successful. Well, maybe not. Not impressed?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 20, 2015
    [Business, Examples] How Missguided Won Over Fast-Fashionistas With Trigger-Based Marketing
    Consumers are using more devices than ever before to compare and research even more products. For marketers working in online fashion, competition is particularly prevalent as consumers shop around; never more than a click away from finding a product at a lower price or something more suited to their needs. Content Marketing
  • BIZNOLOGY  |  MONDAY, APRIL 20, 2015
    [Business, Examples] The business of data
    Do you know what business you are in? It seems like such a straightforward question that every business person should be able to answer it without hesitation. McDonalds, for example, does not make much money from hamburgers. However, The post The business of data appeared first on Biznology. Apparently, we all are!
  • VERTICAL RESPONSE  |  MONDAY, APRIL 20, 2015
    [Business, Examples] 10 Retail Marketing Ideas to Boost Sales
    Do you place posters and flyers on community bulletin boards, or banners at busy intersections? For example, your retail shop could partner with a restaurant and spa to offer a Mother’s Day package: a gift from your shop, a trip to the spa, and dinner for two. Check out these 9 Emails Your Business Should Be Sending. 3.
  • SMALL MANUFACTURER BLOG  |  FRIDAY, APRIL 17, 2015
    [Business, Examples] Innovative NH Program Trains Students for Advanced Manufacturing Jobs
    (c) luchschen Once a national leader in the manufacture of textiles, wood products, paper and machinery, New Hampshire’s thriving manufacturing industry took a debilitating hit three decades ago. Business owners, production managers and others can post jobs for free. The state lost thousands of jobs. Article Citations.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Business, Examples] 8 (Free) Google Resources B2B Marketers Need To Know
    Needless to say, Google continues to launch new functionality and change product offerings. That means you can easily monitor how and what type of structured data your competitors have implemented as well as find examples of comparable integrations for development teams. Google AdWords Features History. Google Analytics Release Notes.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 16, 2015
    [Business, Examples] How to Move Your External Marketing Messages In-Store
    If you’re here for our February Clearance Sale, all of our sale products are in this aisle.” Depending on your brand’s voice, you can be very business-like or fun and approachable. You could, for example, place a sign in your window that says you have creative paper solutions. Remember: less is more!
  • MARKETING ACTION  |  THURSDAY, APRIL 16, 2015
    [Business, Examples] Ask the HR Experts, Part 1: 5 Tips for Marketing and Sales Job Seekers
    Production: 26 %. LISA: What about other social situations or live events? I’ve seen people go to trade shows, resume in one hand and business card in the other. To give a personal example, I was interested in Act-On and I had friends that worked here. But it’s a situation that’s (finally) changing. Customer service: 33%.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 15, 2015
    [Business, Examples] 4 Advanced Tips to Optimizing Your LinkedIn Company Page
    Does it represent your brand well, attract prospective clients, and showcase your business as an authority in its field? Many small businesses take the necessary steps to create a company LinkedIn page , but aren’t quite sure if their page is doing all it should. Now you can highlight specific products through Showcase Pages.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 15, 2015
    [Business, Examples] Email: Retention Strategies in an Acquisition World
    So for example, if you get message that confirms your order, and also offers you a 25 percent off coupon for your next purchase. SHERRY : An example: Here’s your receipt for your magazine subscription. Let’s say for example you are a marketer looking for a subset of people with certain interests in a certain ZIP code.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 14, 2015
    [Business, Examples] The 2 Most Important Concepts For B2B Content Marketing Success
    It’s not about you or your product. What aspects of each product will the buyer assess in evaluating the alternative solutions available? Examples would be analyst reports, research reports, eBooks, editorial content, educational content , etc. Don''t be. Focus on these two areas and you''ll be successful. Slow down! 2.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Business, Examples] Why Blogging Is More Important Than Ever
    recent article in the  International Business Times  focused on the disastrous results of Facebook’s new algorithms that govern what users see in their news feeds. Show your customers you care about your industry, their needs and the quality of the products and services that meet those needs. Here’s a hint. Blogs. percent.
  • CRIMSON MARKETING  |  TUESDAY, APRIL 14, 2015
    [Business, Examples] Why Marketing Analytics And Metrics Are Related But Not The Same
    couple examples of this are: Creating models to help understand, monitor, and predict buyer behavior, such as predisposition to purchase. Marketers select metrics that enable them to connect marketing activities and investments to business results. What new products should we develop? How can we best acquire new customers?
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [Business, Examples] Why Marketing Automation Needs Permission Marketing
    Even if CAN-SPAM does permit opt-out emails in the United States (meaning you can email people until they tell you to stop), this is not a good way to grow your business. Let people opt in to the types of emails they''d like to receive from you: your blog, your webinars, event invitations, and/or product communications. Here''s why.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 13, 2015
    [Business, Examples] 4 Lessons Game of Thrones Can Teach You About Email Marketing
    As a small business, it’s a good idea to ask for feedback from your customers. Sometimes small business owners take the time to create the survey, but don’t use the results to their advantage. The survey results could have a major impact on your business. Check out the example below. 4. Build your contacts.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 13, 2015
    [Business, Examples] 4 Measures to Find Out if Your Prospecting is Effective
    When email marketing, client referrals, and trade show attendance is not enough, prospecting online provides opportunities to attract new leads to your business. For example, if you host a webinar, how many people registered? If not, webinars may not be the best source of new leads for your business. By Sean Burke. If so, great!
  • CMO ESSENTIALS  |  MONDAY, APRIL 13, 2015
    [Business, Examples] Would You Fire a High-Performing Sales Jerk?
    For example, what if the cost-of-sale for a million-dollar seller was calculated at $900,000, while another rep sold $800,000 worth of products, but only cost $600,000 to reach that number? Is this the right way to manage our revenue stream? Does it optimize the customer’s experience ? In reality, the answers are more complex.
  • MARKETING ACTION  |  MONDAY, APRIL 13, 2015
    [Business, Examples] Customer Lifecycle Metrics, Part 5: Retention and Expansion
    During the expansion stage of the customer lifecycle, you’re focused on trying to keep your customers loyal – and coming back for more business. If they’re extremely satisfied with your products and/or services, they will help spread the word and do some valuable word-of-mouth marketing for you. Expansion Metrics.
  • HUBSPOT  |  FRIDAY, APRIL 10, 2015
    [Business, Examples] Why You Need to Stop Speaking "Techlish"
    They seek out products or services that can actually improve their lives, not make them ‘Google’ acronyms. production manager we work with recently emailed saying, “I’m pretty sure my programmer explained the issue, but I glazed over for the tech related conversation he had with me. Here is another example of unnecessary “techlish”.
  • VIDYARD  |  FRIDAY, APRIL 10, 2015
    [Business, Examples] Use Video at Your Event to Engage Customers Even After It’s Over
    The lead still counts if you picked up a business card off the bathroom floor, right?). They can be used for thought leadership, product marketing, customer insights, and more. Want an example? Add email gates and custom CTAs to videos for additional lead generation or to encourage desired actions like requesting a product demo.
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Business, Examples] Why Long-Tail Keywords?
    For small businesses especially, being a product page SEO expert is critical for competing with big retail sites. As a consumer searches for a service or product they’re interested in and gets closer to making a purchase, their search terms typically get longer and more specific. Why Not Short-Tail? Don’t Go by the Numbers.
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Business, Examples] Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
    Here’s how they described it in a blog post announcing the new product: Topic data shows marketers what audiences are saying on Facebook about events, brands, subjects and activities, all in a way that keeps personal information private. They can determine whether a product was purchased on a desktop after viewing an ad on a mobile device.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Business, Examples] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Typically, only 20% of the leads who walk into a business are prepared to buy products or services. Today, consumers have all the power.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Business, Examples] 5 Ways to Make Your Brand Magnetic
    Even if you are a large successful company like Apple, you might not be able to offer literally every product or service that your customers can dream up, but with a solid content structure, you can make sure that your products meet their needs. Another aspect of honesty is in the way that you sell your product. Branding
  • HINGE MARKETING  |  THURSDAY, APRIL 9, 2015
    [Business, Examples] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
    The Hinge Research Institute surveyed 530 professional services firms to better understand the business challenges that will define 2015 for IT services firms and give them a competitive edge. Consider, for example, the top five business challenges cited by technology services firms. That should come as no surprise.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 9, 2015
    [Business, Examples] 1:1 Communication - The Next Big Evolution In Marketing
    The answer lies in the fact that consumers have evolved from being “buyers” of products and services only to becoming brand advocates who are interacting with us and seeking active involvement with our brand. This is a simple example of personalizing marketing and moving buyers between channels to make marketing feel more 1:1.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 9, 2015
    [Business, Examples] 4 Effective Ways to Increase Email Subscribers [GUIDE]
    growing email list can attract new customers, generate buzz about your business, build relationships and increase your bottom line. Adding an overlay sounds technical, but any small business can do it. For example, say “Sign Up For Our Newsletter and Save,” or “Join Our List For Weekly Budget Tips.”
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 8, 2015
    [Business, Examples] How To Measure The Real Business Impact Of Content Marketing
    Acting on the content marketing industry’s growing need, and inability, to truly understand and measure the impact of their craft, the Altimeter Group has developed a new report entitled, “ Content Marketing Performance: A Framework to Measure Real Business Impact. By NewsCred Contributor Anastasia Dyakovskaya. and of course, FAQs.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 8, 2015
    [Business, Examples] Why CEOs Say Yes to Marketing Automation
    You can set them up to replicate successful lead nurturing or onboarding programs, for example, and they will run exactly as programmed, no matter who misses work on Tuesday. When you know that Jane Doe is a senior manager for a shipping logistics company (the sector your products excel in), that’s explicit data. Lead management.
  • VIDYARD  |  TUESDAY, APRIL 7, 2015
    [Business, Examples] Learn from the Best: An Informative Video Marketing Q&A with LA Creative Director
    David is a frequent speaker on video marketing and has also contributed to over 300 publications on the topic including AdAge, Business Insider, iMedia Connection, MediaPost, and ReelSEO. For example, are you trying to directly drive sales, build awareness, build a social media community? Don’t miss it. Definitely.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 7, 2015
    [Business, Examples] The Dirty Dozen Things You’re Doing Wrong with Your Email Marketing & How to Fix it Pronto
    25 Effective B2B, B2C and Non-Profit Email Sign up Form Examples. 2. If you haven’t created a welcome email yet, we have heaps of help: 7 Reasons Your Business Needs a Welcome Email. 10 Examples of Highly Effective Welcome Emails. 3. Not using a sign up form : This is one of the most common mistakes we see. single.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Business, Examples] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
    Additionally, these ads can be customized to target each persona with messaging and visuals that resonate with distinctive business objectives, expectations, and needs. Product intent. Author: Mike Telem Think fast! Which funnel stage gets the majority of a marketing budget? Shifting Weight Towards the Top-of-the-Funnel. Industry.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 6, 2015
    [Business, Examples] 7 Benefits of a Prescriptive Sales Process
    There are never enough A performers in any organization, and they’re generally already maximizing their productivity. Additional products and services cropped up. We created one additional professional service product that could also be sold. 7 Benefits of a Prescriptive Sales Process. Need more sales management resources?
  • CMO ESSENTIALS  |  MONDAY, APRIL 6, 2015
    [Business, Examples] Four Digital Marketing Mistakes You Should Never Make
    But in focusing too much on production, it’s easy to lose sight of what’s most important: whether your audience is engaging with your content or not. For example, your Google AdWords account can track the connection between AdWords campaigns and in-store purchases. If you feel a little behind the curve, don’t worry. But hang on.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 6, 2015
    [Business, Examples] Mobile + Marketing Automation Demystified
    Generally, marketing automation refers to software designed for businesses that market on multiple channels (such as email , social media , websites, etc.) For example, with web personalization, you can detect mobile web visitors and direct them to download your mobile app. Continuous Cross-Channel Conversation.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Business, Examples] 4 Lessons From the Most Purposeful Ads of 2014-2015
    The ads make us care – not about the product, corporation or nonprofit, but about the people in the situations they portray. The ads feel authentic because the sponsor isn’t directly hocking anything. A “sale” (be it product, service, or donation) is a by-product of the story, not a direct call to action. Final) Four Takeaways.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Business, Examples] Why You Might Already Be in Ecommerce
    Most companies don''t think of themselves as ecommerce, but if you''re using your website to sell a product, you are in ecommerce! Adding the high-volume and fast sales cycle ecommerce business to any existing website can allow you to learn more about your customers, learn it faster, and make money as you do. Ecommerce
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 3, 2015
    [Business, Examples] 4 Social Contests that Help You Grow Your Email List and Reach New People
    Growing your email list and reaching new people is an on-going process for every business and thinking of creative new ideas can be challenging. You can pick a winner at random and giveaway something that’s related to your business. Maybe a $100 gift card to apply towards your products or services. Difficulty level: easy.
  • HUBSPOT  |  THURSDAY, APRIL 2, 2015
    [Business, Examples] 13 Types of Blog Headlines That Will Get You More Traffic
    Examples of Crafting the Perfect Headline. Examples of 13 Kinds of Headlines to Increase Your Blog Traffic. 1) The ''Best'' Headlines. Examples: Study Less, Study Smart: The Best Ways to Retain More in Less Time. The Best Ways to Do Market Research For Your Business Plan. 2) The ''Make My Life Easier'' Headlines. Period.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 2, 2015
    [Business, Examples] 4 ‘Royal’ Tips for Using Trending Topics in Your Social Posts
    Some savvy business owners are using this trending topic to promote their business on social media. By connecting your product or service to a popular topic on social media you can expand your reach beyond your core audience. You don’t need to sell baby gear to make the #RoyalBaby marketing moment work for your business.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 1, 2015
    [Business, Examples] New Oracle Marketing Cloud Release Aims to Balance the Marketer's Two Very Different Constituents
    Editor's Note: Today's Modern Marketing Experience product keynote revealed some big news. Chris Lynch, Senior Director of Product Marketing for Oracle Marketing Cloud, provides the details: Last night at Modern Marketing Experience, we heard about the delicate balancing act facing many marketing leaders today.
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 1, 2015
    [Business, Examples] 3 Questions to Answer before You Click Send on Your B2B Marketing Email
    Include some kind of positioning statement for your business just in case the recipient doesn’t remember what you do. For example, “B randed Company is a provider of blue widgets for K-12 educators.”) ”) Take it one step further, and make your product name hyperlink to a product page on your website.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, APRIL 1, 2015
    [Business, Examples] Vendors: Your Content Assets Have to Help B2B Buyers Through their Buying Journey
    The product, however, had become extremely clunky, and the function for allowing customers to pay online no longer worked smoothly and was rife with errors. Changing one’s accounting software, no matter what size your business, isn’t something you can rush. To evaluate competitive products or solutions. The number one reason?
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Business, Examples] The Science of Creativity
    While Little-c creativity can be attributed to a productive, successful, and enjoyable day, and Big-C creativity to moving humanity forward, o ne might argue still , that Little-c creativity facilitates the Big-C creativity. Productivity Creativity Daily Okay one more hint: Some people find it in the shower. The answer? CREATIVITY.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 31, 2015
    [Business, Examples] 6 Key Steps to Global (Marketing) Domination
    Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation. Pre-sales content is delivered in the required languages and formats to best position your products in each target market. What is it? Step 6.
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Business, Examples] Is Your Open Office Causing a Creative Crisis?
    2011 study found that employees who moved to an open office space perceived that communication had improved, but they reported that they felt less productive and creative in their new setup, citing noise and visual distractions as two of the causes. This post originally appeared on Agency Post. Barbarian Group''s 1,100-foot-long desk.
  • MARKETING ACTION  |  TUESDAY, MARCH 31, 2015
    [Business, Examples] Translate Your Killer Plan into Day-to-Day Marketing Tactics
    To recap from the previous blog: Step one : Your executive team has identified business objectives for the upcoming year or quarter. Step two : Marketing leadership has come up with marketing initiatives that drive towards each business objective. Examples of tactics include: Advertising campaigns. Product improvements.
  • PWB MARKETING BLOG  |  MONDAY, MARCH 30, 2015
    [Business, Examples] Beware of the Vultures: Is Your Site Mobile-Friendly?
    As an example, frustrations increase dramatically with every reported Google algorithm change – Like the change happening April 21. Those predators who create a feeding frenzy in an effort to scare businesses into buying their services. Being a marketer can sometimes be frustrating. To a certain level. What does that mean exactly?
  • FATHOM  |  MONDAY, MARCH 30, 2015
    [Business, Examples] What Makes Customers Happy?
    The following items are by no means comprehensive, but should at least give you a starting point for evaluating the satisfaction of your own business audience. Thank your customers for their business early and often. In my early days at Fathom, we once printed up T-shirts for everybody in the company that said  Customer retention = $. 
  • VERTICAL RESPONSE  |  MONDAY, MARCH 30, 2015
    [Business, Examples] 4 Steps to Achieving Initial Email Marketing Success
    Once email addresses start coming in, it’s time to get down to email business. 10 Examples of Highly Effective Welcome Emails. 3. After sending a welcome email, you can customize your email marketing to fit your business. Here are a few ideas: Send a newsletter that updates your audience about your business.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Business, Examples] 11 Content Curation Tools Every Marketer Needs
    But when days are busy, I can’t always keep up with my stream of 1,400+ accounts. Which is why today’s progressive brands think beyond products or features. Successful brands understand that the relationship customers have with brands today transcends the product itself. Because they’re not just pushing product on me.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 30, 2015
    [Business, Examples] 5 Ways To Make Sure Your Mobile Marketing Is Magical
    Once relegated to voice communication and text messaging, these devices are used for everything from monitoring our health, teaching us foreign languages, to decimating our productivity (I’m looking at you, Candy Crush!), and much more. There are currently 7.2 Just thirty years ago that number was zero. Mobile Friendly is not Optional.
  • CMO ESSENTIALS  |  MONDAY, MARCH 30, 2015
    [Business, Examples] What Life in Modern Marketing Looks Like: 13 Personal Stories
    Selecting the right tools, getting them implemented and customized for your specific situation, and building habits and productivity around them requires an entirely new set of skills for many CMOs. Your client’s woes and business pains become yours. Keeping busy helps me unwind, as long as it’s not all marketing, all the time.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Business, Examples] The Rise of the Full-Time Instagrammer: Why Brands Pay for Photos From Everyday Celebrities
    For example, he started the hashtag #dailycortado (referring to a type of espresso drink cut with warm milk, often drizzled on top in an artistic design ) that now has over 26,000 mentions on Instagram from people all over the world. Influencers like Patrick can position different products and places inside their own worlds.
  • NUSPARK  |  SUNDAY, MARCH 29, 2015
    [Business, Examples] Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List
    Here’s a link to the product sheet. https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/site/pdf/product-sheets/Product%20One-Sheeter-LLA.pdf. Here are some examples: Retarget white paper A (top funnel content) for visitors of landing page B who did not convert. Nothing new here. 
  • HINGE MARKETING  |  FRIDAY, MARCH 27, 2015
    [Business, Examples] Expert Interview: Using Behavioral Psychology to Enhance Marketing Automation
    The series explores a variety of business and technology landscapes through conversations with industry leaders. So you don't waste time doing things that aren't going to be productive, and you do spend your time on the things that really drive growth—the same things that high-growth firms do. You had to be face-to-face.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Business, Examples] 15 Examples of Great Mobile Website Design
    Now more than ever, businesses are focusing on creating delightful mobile website experiences. 15 Examples of Great Mobile Websites. 1) Shutterfly. When you first arrive on Elf on the Shelf''s website, you''ll see that there are actually numerous types of Elf on the Shelf products you can purchase. or not. That''s it. 14) SAP.
  • MARKETING ACTION  |  FRIDAY, MARCH 27, 2015
    [Business, Examples] Landing Page Fundamentals, Part 3: Landing Page Optimization
    We’ll also include a few Act-On landing page examples along the way. In the example above, you would be able to determine if changing the color of your download button increases conversions. In the example above, you would be able to determine which combination of button color and form type creates the best conversion. Wrong.
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 26, 2015
    [Business, Examples] 7 Ways To Thrill Customers And Get Them To Buy More From You
    Most businesses spend the majority of their money and time acquiring customers and building products. One of the reasons for this is because customer hunting and new business development seems more exciting. Customers and employees are a business’ greatest assets. You''re doing it the hard way. Here''s how to get both.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 26, 2015
    [Business, Examples] Is Europe America’s Online Colony? American Influence on the Web
    My entire online business, which I created in Berlin, is 100% dependent upon the US. Example? I’m writing this article on an American computer using American software, in proper American English that I learned from American grammar books, bought from an American online retailer, sent via an American delivery service. Check.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Business, Examples] The Anatomy of a Successful Facebook Post
    When it comes to using Facebook for business, many people wonder what the secret for success is. You’re going to have to think a little harder about what your business audience needs. If you are introducing a new product, offer a special deal or limited time offer to encourage clicking. What do you want this post to do?
  • MARKETING ACTION  |  WEDNESDAY, MARCH 25, 2015
    [Business, Examples] Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps
    B2B buyers are becoming more like B2C consumers in the way they shop and buy products and solutions. Here’s an example showing the top of the funnel, the middle of the funnel, and the bottom of the funnel. Here’s an example that demonstrates scores that align to each stage of the funnel, with a target qualification number of 40.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 24, 2015
    [Business, Examples] Adobe Marketing Cloud Marches Towards Martech and Adtech Integration
    At pretty much the same moment I was publishing my post on the merger of martech and adtech into madtech , Adobe was announcing its latest marketing products, including a press release on uniting “ Data-driven Marketing and Ad Tech ”. Of course, the products have all been modified to some degree since their acquisitions. Confused yet?
  • SYNECORE  |  TUESDAY, MARCH 24, 2015
    [Business, Examples] 3 Ways to Boost Conversions with Personalization
    Consumers no longer have to settle for sub-par services or products; instead, they have the resources to seek out brands and buying experiences that are the easiest, simplest, and most helpful. Here are X ways you can leverage content personalization to achieve more conversions on your website: Cross-Channel Product Recommendations.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Business, Examples] How to Produce an Internet Radio Show
    Talk radio is big business. The top shows have audiences in the millions and generate a great deal of revenue from advertising and sponsorships, not to mention the ability generate more revenue through promoting their own products and services. Some good examples of co-host teams that can work well include: CEO and Marketing Director.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 24, 2015
    [Business, Examples] 5 Unconventional Ways to Create Videos That Engage Facebook Fans
    Videos can provide followers with more information about your product, service or non-profit. You can explain how to use your service or highlight product features. Dunkin Donuts has mastered the art of marketing via Vine, check out a few of their examples for inspiration. 3. Your Facebook audience has a craving. Directr.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Business, Examples] Content Marketing ROI Starts With A Strong Business Case
    Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. But building the business case is often a tricky proposition. It is also important to remember that everyone inside the business creates content. couple of ways to build the business case.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 23, 2015
    [Business, Examples] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
    In the example below, Precor identified three key industries that it targets as customers. In the Precor example below, the team focused on reducing a pain point or anxiety that a future gym owner is facing. Although the content is from Precor, notice that they are not selling product at this level. Who are we speaking to?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 22, 2015
    [Business, Examples] The Revised Approach to Content Distribution
    It's about cultivating and delivering a strategic brand message, attracting the right people to your business, and turning them into customers. But our revised content pillar approach has been tweaked to focus on complimentary (not just derivative) content that aligns more closely with buyer needs and product strengths.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Business, Examples] 5 Landing Page A/B Tests (And Their Surprising Results)
    With a little bit of intuition and a lot a bit of trial-and-error, you can ensure that your landing page design separates industry best practices from the best practices for your specific business. On the other hand, the image in the landing page below is an example of one that effectively utilizes an image. Content Verve yielded a.
  • BIZNOLOGY  |  FRIDAY, MARCH 20, 2015
    [Business, Examples] Content marketing metrics – process metrics and outcomes metrics
    Web traffic is an example of a process metric in that it tracks how our audience is interacting with our content. To gain an understanding of how productive our work is, we need to pay attention to outcomes metrics. For example, you may write a blog post that generates great interest, including interest from Business X.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Business, Examples] 9 Smart Ways to Measure Your Sales Enablement Efforts
    Content doesn''t just have to support your top-of-the-funnel goals -- you should be publicizing your sales content such as customer stories, product overviews, ROI studies, and anything on video. For example, you could use an attribution report to figure out which of your customer stories are resonating most with your audience. Check.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Business, Examples] 3 Neuroscience Findings That'll Make You a Better Marketer
    Duplicate these success stories by providing good-quality visuals that not only enhance your core messaging, but can be linked to a defined KPI within your business. When introducing a new concept (or a new product or service), it’s never good practice to bombard your audience with technical information up front. Did you know.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Business, Examples] 8 Mistakes Brands Make With Instagram
    Whether you’re on Instagram to increase brand awareness, showcase a new product line, or add a human element to your brand, each piece of content you publish on the platform should be adding value and help you attain goals. They create nutritional food and drink products to help people reach their own health and fitness goals. GoPro.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 19, 2015
    [Business, Examples] Ad Injection: Whose Media Is This?
    phenomenon known as “Ad Injection”  could jeopardize your site’s user experience, user privacy and security, online businesses’ revenues, brands’ equity and content monetization … and it may be affecting up to 30 percent of Internet users. By Merav Chen, {grow} Community Member. Who is this affecting?
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Business, Examples] What Does a Great Buyer Persona Look Like? Dissecting 3 Real-Life Examples
    Any project you undertake gets easier when you have real examples to guide you -- but it''s not always easy to find them. Below, we''ve shared their personas, and dissected why their examples are great. This is an issue that many business owners face and dream about being able to do. Take buyer personas, for instance. 10) Image.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Business, Examples] How to Easily Create Custom Pin It URLs for Pinterest
    Nowadays, many marketers -- especially those in the ecommerce space -- are using Pinterest to achieve their business goals. Secondly, it doesn’t let the user choose what specific data is pulled from a product listing. An Example. This application is best for promoting set of products tied to a central theme. And voilá!
  • CMO ESSENTIALS  |  WEDNESDAY, MARCH 18, 2015
    [Business, Examples] Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey Part 3: Match and Mix Content, Channel and Lifecycle
    According to a Roper Public Affairs study, 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. Seventy percent say content marketing makes them feel closer to the sponsoring company, while 60% say that company content helps them make better product decisions. Summary.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 18, 2015
    [Business, Examples] What Is Thought Leadership? And When You Should Use It?
    define thought leadership as a type of content marketing where you tap into the talent, experience, and passion inside your business, or from your community, to consistently answer the biggest questions on the minds of your target audience, on a particular topic. Wikipedia actually calls it “business jargon.” It’s not pedigree.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Business, Examples] The Psychology of Excitement: How to Better Engage Your Audience
    Arousal means that the heart rate increases, the sympathetic nervous system increases activity, and the brain begins to signal the increased production of hormones. One of the driving forces of impulse is the product’s price , according to the Wall Street Journal. Limited Products. How Does Excitement Work? How long? Progress.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 16, 2015
    [Business, Examples] 4 Ways to Improve Your YouTube Channel
    Are you creating videos to promote your business’s image, product or service? You’re not alone. A lot of businesses are creating videos to share online, and statistics show it’s a smart move. 64% of shoppers are more likely to buy a product online after watching a video about it. Improve your profile.
  • HINGE MARKETING  |  MONDAY, MARCH 16, 2015
    [Business, Examples] The Battle for Marketing Talent in Professional Services
    Today, the most successful professional services marketers draw on advances in behavioral science, ever more powerful technology platforms, and in-depth marketplace research to build visibility and generate new business for their firms. marketer who has spent their career in consumer products will, at best, have a steep learning curve.
  • CMO ESSENTIALS  |  MONDAY, MARCH 16, 2015
    [Business, Examples] The 21st Century Buying Experience: Say Farewell to the Sales Cycle
    More than ever before, both consumer-level and business-oriented customers are empowered with the ability to make themselves heard. This is especially true in leveling our competitive business playing fields, if not also in undermining our best marketing and message control efforts. Do you remember buying a car in the pre-digital age?
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Business, Examples] What Happens After You Get a Bid on Shark Tank?
    For those of you who need a refresher, here''s the premise: Each episode features four promising entrepreneurs from all walks of life who pitch their various businesses to a panel of five, cutthroat "sharks" -- self-made multimillionaire and billionaire investors who''ve achieved enormous success in their respective industries.
<< 1 2 3 ... 53 54 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...