• HUBSPOT  |  SATURDAY, AUGUST 23, 2014
    [Business, Examples] How Marketing Can Help Sales Follow Up With Consideration-Stage Leads
    What''s the right model for sales and marketing alignment when a lead is actively considering your product, but isn''t sure whether they are ready to commit? One of the biggest questions that bounces around between these two business functions is: “When should Sales reach out to a lead”? Timing Is Everything. Smarketing
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Business, Examples] A Brief History of Marketing Technology (and Social Media Marketing)
    WhenFacebook opened up its network to the wider world in September 2006, a lot of brands and businesses created Pages. If, for example, a person clicks on a certain number of your social posts, you will know that they are ready for the next stage of the sales cycle. 'Up until the Industrial Revolution, all goods were made by hand.
  • HUBSPOT  |  FRIDAY, AUGUST 22, 2014
    [Business, Examples] Ghostwriting 101: How to Capture Their Voice Without Losing Yours
    If a subject bothers to bring up an argument that means it’s important to them, and should be featured in the finished product in some way. ” is a fairly innocuous example, but I bet you can think of some favorite turns of phrase that are senseless, silly sounding, or unnecessary. When to Use Their Voice. 1) Main ideas.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Business, Examples] 7 Easy Fixes for Common Sales Follow Up Problems [Infographic]
    While my example makes it obvious that you''re annoyed, why isn''t that same thinking obvious when we talk about our business relationships? Why is it that when we''re trying to sell a product or service, it''s suddenly okay to constantly follow up with a prospect, as if that''ll magically make them whip out their credit card?
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Business, Examples] How We Buy vs. How We Date: They're More Similar Than You Think
    Doing so can help you get what you want: more business. In the world of inbound marketing and sales, there’s a methodology that describes what tactics businesses can employ to help turn strangers into happy customers, and it’s analogous to how one might go about courting a special someone (P.S. am now in love with you.
  • SAZBEAN  |  WEDNESDAY, AUGUST 20, 2014
    [Business, Examples] Data Visualization: the Way of the Future, or Just a Trend?
    Despite being considered “boring” by many people, data has its place in the business world. In 2012 Column Five Media and business intelligence company DOMO worked together on an infographic that illustrates the rate at which data is created in one minute online. About the Author. and Chicago, IL. appeared first on Sazbean.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Business, Examples] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    'In the course of working with brands across the business landscape, a few questions come up time and time again. They should be able to point to good examples of it. They don’t talk about themselves or their product but they talk about what they do for their customers. What is content marketing? Why is it important?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 20, 2014
    [Business, Examples] B2B Companies Use Twitter for Customer Support No Matter Their Size
    When you’re small, having a single touchpoint is definitely enough, but it’s inefficient as you grow your business. For example, Freshdesk , a leading customer support solution, was down recently because of a denial of service attack. Spread Out Support Presence Across Regions and Products for Global B2Bs. Photo credit: Flickr.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Business, Examples] 6 Ingenious Microsites You Could Play With All Day
    Here are some examples of companies and individuals that created awesome microsites -- and what it was that made them so good. It''s an excellent example of how you can use a microsite to support a specific campaign. But on Christmas, of course, it says “YES.” Totally chill, nonchalant, and hilarious. Send ''em the link.
  • 3D2B  |  TUESDAY, AUGUST 19, 2014
    [Business, Examples] Are You Reaching Executive-Level Decision Makers
    Think of eBay, for example, the first company to offer online auctions. The same first-mover advantage applies to sales of complex B2B products, services and solutions. He’s able to gain a complete picture of the problems that the company faces and deduce which products could be of interest in the near future. Executive Events.
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, AUGUST 19, 2014
    [Business, Examples] Marketing Engines as a Game-Changing Strategic Advantage
    But perhaps the most compelling advantage of marketing engines is their potential to create a sustained strategic advantage over competitors, similar to a first-mover advantage in product development. If possible, even leverage your SaaS product itself as part of your portfolio of marketing engines. Phase 1:  Tools. Now what?
  • THE ROI GUY  |  TUESDAY, AUGUST 19, 2014
    [Business, Examples] How do you Develop and Communicate your Unique Business Benefits?
    While buyers are scrutinizing proposals with a keen eye on value / ROI, the average rep still reverts to a less than effective product centric sales pitch – focusing on your product, features and price vs. the buyer challenges and the differentiated value you can deliver in helping overcome these challenges. Benefit Categories?
  • THE FORWARD OBSERVER  |  TUESDAY, AUGUST 19, 2014
    [Business, Examples] How To Make Your B2B Marketing Content Work Harder (And Smarter)
    sales funnel, according to HubSpot is “ a predictive analytics model used by businesses as a marketing or sales pipeline predictor and tracking mechanism.”. An example would be a company owner with declining sales and a gnawing feeling that their company’s marketing efforts are not generating the number and quality of leads it once did.
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Business, Examples] 23 Terrific Email Marketing Guides
    However—as email inboxes get more crowded and both the sophistication and expectations of consumers and business buyers increase, marketers need to refine their tactics in order to build their opt-in email lists, retain subscribers,  and drive leads and sales through email marketing. What’s the best day of the week to send emails?
  • MARKETING ACTION  |  TUESDAY, AUGUST 19, 2014
    [Business, Examples] Write a Standout Case Study: Turn Your Customer’s Success into Your Best Marketing Asset
    They’re a fantastic business-to-business marketing tool, and people depend on them to attract new prospects and encourage those prospects to buy. They also help reassure any company considering doing business with another company that they’re looking at a vendor that can actually handle their business and specific industry challenges.
  • STORIES THAT SELL  |  MONDAY, AUGUST 18, 2014
    [Business, Examples] 6 Steps to a Strategic Shortlist of Featured Customers
    " When it comes to customer case studies – and business in general – too many happy customers is a great problem to have. Choose the products and services you need customer stories for. Perhaps a competitor is introducing a product and you want to show your edge. business unit manager? Like attracts like.
  • VIDYARD  |  MONDAY, AUGUST 18, 2014
    [Business, Examples] How to Streamline Your Video Content Marketing Operation
    As an example, if you’re in the business of marketing automation platforms, your video topic list might look like this: As a rule of thumb, if it makes a good blog post, you could probably turn it into an informative short video (or make a video component to add to a blog post!). Step 1: Plan Your Upcoming Topics and Scope.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Business, Examples] Why Your Business Should Be Customer Obsessed
    great example of this has historically been found in wireless providers’ treatment of new customers vs. old: I can’t tell you how many times I’ve heard friends and family complain about how new customers get great upgrades on new smartphones while old customers have to give their left leg for a decent upgrade deal. Love the One You’re With.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 18, 2014
    [Business, Examples] Should you make the leap into sponsored content?
    Every day I get pitches from companies seeking to pay me to feature their products on my blog, or even pay for entire posts about their products. have never featured a paid product pitch in a blog post but many other bloggers are. good example is American Express. good example is American Express. Can I delete it?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Business, Examples] Quantifying the Value of Social Media Engagement in B2B Marketing
    technology-enabled business initiative. and of these few, most are business-to-consumer oriented. business-to-business context, many marketers are apprehensive to. consumer and business purchases. Businesses don’t make. the organization, the products, the. much larger for consumer products.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Business, Examples] Improving ROI with Marketing Optimization
    Optimization in Action – A Simple Example. Consumer data outstrips business data –. social media, which is only beginning to be understood as a business tool. campaigns, organizational units and business objectives. If we can quantify the financial impact of constraints, could we make a business case. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Business, Examples] Start engaging from the first click in the Customer Journey
    For example, User Experience and Customer Service professionals have. products and services to meet their needs. business, understand it we must. This may have nothing to do with the quality of our products/services, the competitive environment, changing. departments, see examples in Figure 2. product.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Business, Examples] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Some people, for example, prefer to read text, while others like images and graphics, and still others like watching videos. Why Online Presentations Belong In Every Content Strategy Whatever your feeling about business presentations, PowerPoint and its equivalents have taken their place as one. so ubiquitous in business. world.
  • MARKETING ACTION  |  FRIDAY, AUGUST 15, 2014
    [Business, Examples] Getting Started with Video Marketing: Q & A
    They were excited to be featured because it’s more press for them, it showcases a specific element of their business they are really proud of, and it works with the timing of an announcement they are making. Q: How can small businesses get started in video production? A: That varies with every business. ” A: Yes!
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 14, 2014
    [Business, Examples] 10 Questions to ask in a B2B Content Marketing Questionnaire
    'Any time we bring on a new team member here at KoMarketing, one of the first things we do is get them up to speed on our clients, their products/services, industries, and much more. Can you please provide a succinct overview of your business? What are your organization’s primary industry targets? . Final Thoughts.
  • BIZNOLOGY  |  THURSDAY, AUGUST 14, 2014
    [Business, Examples] Re-branding – a better option than “disruptive innovation”?
    An alternative for many companies or brands threatened by new products created with advanced digital technology is re-branding. Some traditional brands have successfully re-positioned their value proposition to leverage its core benefits and brand image to find new customers and rejuvenate their business. appeared first on Biznology.
  • HUBSPOT  |  THURSDAY, AUGUST 14, 2014
    [Business, Examples] Are QR Codes Dead?
    And while small business owners and marketers thought they''d hit the jackpot, the QR code trend didn''t become as popular with consumers as some had predicted. For example, Inc''s 2012 research found that 97% of consumers don''t even know what a QR code is. Digital business analytics company comScore found that 6.2% Inbound
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Business, Examples] Re-Imagine the Future with Social Leaders #SocBiz25 #SocBiz
    'Last week brought an interesting convergence of events, all focused on what the future of social business might look like. First, there was the official unveiling of the Economist’s (@ TheEconomist ) list of Top 25 Social Business Leaders. These 25 social business leaders will help shape the future of social business.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Business, Examples] How to Promote Your Content Using Paid, Earned & Owned Media
    For example, a bee keeper just getting started with inbound marketing might see results faster than a new marketing agency, since marketing as an industry is highly saturated with content. The example below helped drive nearly 5,000 unique website visitors to the article and over 500 Google +1s in just two weeks. Content Coverage.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 13, 2014
    [Business, Examples] B-to-B Marketing: Is There Room for Humor?
    Here’s an example from Tim Washer on how Cisco used humor introducing a new router. Another example is Kinaxis who used the idea of a dating scenario to bring home the points on supply chain management. Here’s an example of how Kinaxis puts humor into the use. These don’t have to be Hollywood productions.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Business, Examples] Inbound Is for Closers: Busting 5 Common Bottom-of-the-Funnel Myths
    It still brings in business. So here''s some motivation: According to Gartner Research , businesses that use marketing automation see a 10% (or more) increase in revenue within 6 to 9 months of implementing it. 'The following is an excerpt from our new guide, Inbound Marketing MythBusters. To download the full guide, click here. to 7%.
  • SYNECORE  |  WEDNESDAY, AUGUST 13, 2014
    [Business, Examples] What Are Buyer Personas & Why Do they Matter?
    For example, you might know that you would like to sell your product or service to 25-40 year old women. However, trying to start a campaign or business based entirely on demographic information isnt always enough. detailed buyer persona can aid sales conversion, product development, and brand message alignment.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Business, Examples] Landing Page Best Practices You Should Still Test For Yourself
    While best practices can give you a great jumping-off point, if you really want your business to be successful, you''ve got to put these best practices to the test. Almost 63% of consumers indicate they''re more likely to purchase from a site if it has product ratings and reviews. Navigation vs. No Navigation. Images and Video.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Business, Examples] A 3-Step Framework to Connect the Dots Between Marketing & Sales
    Even something as straightforward as a blog post can cause conflict between sales reps who want to highlight product reviews and customer testimonials, and marketers who want to produce educational content that talks about anything but the brand. Executives are so busy, working 70-80 hours a week. Let’s take leads as an example.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Business, Examples] Top 6 Essential SEO Elements for Marketers New to SEO
    'Whether youre a new business or just new to SEO, theres a formula to making a successful SEO strategy. Some businesses struggle with content marketing because they just dont have the time or people resources to do it well. It is also critical that businesses manage local directory listings such as Yelp or other review sites.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 12, 2014
    [Business, Examples] 3 Simple Ways to Make Email Marketing Work for You
    'No matter what your business, email marketing can work for you. Whether you sell office widgets or offer a carpet-cleaning service, every business can benefit from this affordable marketing option. No need for graphic design or coding skills; these are drop-and-drag templates that are a snap for any business owner to create.
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Business, Examples] Nurturing Cold Social Leads is a Lot Like Online Dating
    Social media has done for businesses what online dating did for singles. For example, lets look at a customer named Cathy. Assume I know nothing about your brand or products. What business problem of mine do you solve? How can I learn more about your company and products? Remember the example above.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 11, 2014
    [Business, Examples] 4 Steps to Creating Advantageous Advertorials
    These native ad examples are both highly shareable. Find a good fit A sponsored post from the Church of Scientology in the Atlantic is one classic example of an advertorial gone wrong. Make sure your ads are clearly labeled as such The FTC requires all content paid for by a business or brand to be disclosed as such.
  • THE EFFECTIVE MARKETER  |  SUNDAY, AUGUST 10, 2014
    [Business, Examples] What Marketing Org Charts Tell You About The Business
    Look at how people are structured and what the reporting structure looks like and it will tell how the company is run, what is important to them, and how they think about their product and services and the market in general. How quickly they can react and if they are product-centric or sales-oriented.. The Right Marketing Structure.
  • SYNECORE  |  SATURDAY, AUGUST 9, 2014
    [Business, Examples] Digital is Complicating Marketer���s Lives, but Simplifying Marketing
    For the sake of brevity, let me illustrate by giving just one key example. As much as the evolution to AI search engines represents a watershed moment in the history of computing technology, it is also hugely important for business and marketing in general and for GMC in particular. Heres how the argument goes: 1. Heres why.
  • HUBSPOT  |  THURSDAY, AUGUST 7, 2014
    [Business, Examples] Which Channels Drive the Best Landing Page Conversion Rates? [New Data]
    You should always look in your own analytics to find out which channels are converting best for your business, but sometimes, it''s helpful to get some industry benchmarks to see how your success stacks up. Below''s an example of what this landing page typically looks like.) of all visitors. marketing data Landing Pages
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, AUGUST 6, 2014
    [Business, Examples] 3 Components Every Value Proposition Must Have
    It''s a clear statement of the tangible business value that companies get from using your product or service. For example, I do training. 'What''s a value proposition – and why is it important? It''s the outcome of using your offering – not what your offering is. No one cares about training. Here''s a tip.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Business, Examples] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    Here’s how I defined the concept in a previous blog post : “Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. The focus is on ‘teaching through examples’ with learnings from today’s top marketers. 1) What Is Demand Gen?
  • SYNECORE  |  WEDNESDAY, AUGUST 6, 2014
    [Business, Examples] 4 Simple Ways To Get Started on Your Branding Strategy
    'Good branding is essential for every business, no matter how big or small. Your branding strategy tells your customers exactly what they can expect from products and services, how your company differs from its competitors, and how they perceive your company overall. Decide On Your Brand Image. Create the Best Branded Content.
  • WRITTENT  |  TUESDAY, AUGUST 5, 2014
    [Business, Examples] 11 Content Writing Secrets from the Pros
    Cyrus Shepherd recommends his readers look toward Amazon product pages as an example of answering everything someone could want to know about a topic. Many a business disaster could have been avoided if someone had only checked a blog or Tweet before it was published. 'Image source. It’s probably a lot less than you think.
  • GREAT B2B MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Business, Examples] Can We Please Tell the Truth in Our Marketing Communications?
    My favorite examples are radio commercials that state, “Only available to those that call within the next 30 minutes,” even though the same commercial runs for months. Claiming that the product or service is free. 'This post was inspired by a negative marketing event. Perhaps I am an optimist by nature; I made the call.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 5, 2014
    [Business, Examples] Passion for Hire – the Biggest Mistake Companies do in Hiring
    ” from Brainfluence Branding by Roger Dooley, a book on engaging consumers of your products based on science. ” Roger cites the example of Red Bull, where in the early days, employees would leave crunched up cans in bars to make it look popular. Some years ago I was working for Business Objects. It takes people.”
  • CONFLUENT FORMS  |  TUESDAY, AUGUST 5, 2014
    [Business, Examples] Website Actionable Intelligence and Goal Acquisitions
    By nature, a website serves two masters: the owner of the website (business, organization, individual) and the audiences of the website. For example, a website visitor might land on a blog page within your site, from a search engine query, looking for the answer to a question. Example questions could be: What are my top landing pages?
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Business, Examples] The Lowdown on Native Advertising
    While Yahoo is seeking to up its mobile game with Flurry, LinkedIn says it will “integrate Bizo’s offerings” into their own content marketing products, creating powerful relationship-building solutions for brands. One thing’s for sure – native advertising is a big business. Basically it’s the “anti-ad”…as an ad. Deep Personalization.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 4, 2014
    [Business, Examples] 3 Easy Ways to Increase Site Conversions
    For example, while your creative process as an artist may be interesting for people who want to buy paintings, a detailed critique of various types of paints may or may not be as riveting. Web Dev blog conversions small business marketing web development website conversions can add a little personality and help your conversion a bit.
  • MARKETING ACTION  |  MONDAY, AUGUST 4, 2014
    [Business, Examples] Content is Rook. (Quality is King.)
    It also likely sours you on the brand or product or service … surely the opposite of what the content creator intended. In the aftermath of the content-creation frenzy, this will surely lead to a decrease in quantity for most businesses. But depending on your industry, niche, product, etc., At 12 inches, I’ve made up my mind.
  • HINGE MARKETING  |  FRIDAY, AUGUST 1, 2014
    [Business, Examples] 5 Ways Your Professional Services Firm Can Start Using Online Video Today
    75% of executives surveyed said they watch work-related videos on business-related websites at least weekly. 51% of executives under 40 said they’ve made a business-related purchase after viewing a video. Follow Dell’s example. Not convinced? Flipagram. Video Blog Posts. Google Hangouts. So what are you waiting for?
  • MARKETING ACTION  |  FRIDAY, AUGUST 1, 2014
    [Business, Examples] A Keyword Primer: Finding and Using Keywords Effectively
    'Keywords are important for every business online today. They help drive traffic to your business website and when chosen and used well, draw visitors who become customers. Keywords define a business, and represent the essence of the products and services that are offered. What Are Keywords? Keyword Definitions.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 31, 2014
    [Business, Examples] How App Companies Can Increase Retention, Engagement and Customer Lifetime Value
    The rising mobile app space is a prime example. Mobile app businesses have unique marketing challenges. Lastly, and arguably most important, they must drive additional engagement and revenue over time to allow for continued app product improvement and additional future install acquisition. MyFitnessPal. Kahuna. Starbucks.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Business, Examples] @HBRItalia Piloting the Future of Social Business by @mnburgess #HBR #SocBiz #SocialBusiness
    My article, titled “Piloting the Future of Social Business – Branding From the Inside Out,” expands on the ideas in our best-selling book, The Social Employee   (McGraw-Hill, 2013), presenting a proven, step-by-step recipe for success through the implementation of a social employee pilot program. To view it in your browser, click here.
  • SAZBEAN  |  TUESDAY, JULY 29, 2014
    [Business, Examples] Find the Funding You Need to Market Your Business
    'The Small Business Administration suggests small businesses with revenues under $5 million allocate up to 8 percent of those revenues toward marketing. However, that percentage assumes a business has margins of 10 to 12 percent after other expenses have been covered. To find open business grants, start at Grants.gov.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 29, 2014
    [Business, Examples] 6 Tips to Creating an Ideal Landing Page
    You could have the best product or service in the world, but if you don’t communicate that effectively, you could be missing out on new business. Follow these tips and best practices the create the ideal landing page for your business. Who is my audience? Where are they coming from?” 2) Stay Relevant. 6) Test!
  • VIDYARD  |  TUESDAY, JULY 29, 2014
    [Business, Examples] Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking
    'Walk into any business and shout “Who wants to help me with this request for proposal?” Let’s say your company uses the following video assets in your marketing and sales efforts: Product explainer videos (short, ungated content offering your prospects insight into your video). How to get started. Blog Marketing RO
  • FATHOM  |  MONDAY, JULY 28, 2014
    [Business, Examples] Identifying A Target Audience for Manufacturers
    that you want to engage in order to best sell your product(s). Next identify who you want to buy your products. For example, you may think you are selling to senior-level engineers, so you have modeled your messaging around detailed specifications and industry-jargon. When: When do customers buy your products? Quality?
  • VERTICAL RESPONSE  |  MONDAY, JULY 28, 2014
    [Business, Examples] A 3-Step Plan for Writing Back-to-School Subject Lines that Get the Grade
    Here are three steps to capitalize on the back-to-school season along with examples and takeaway tips for the perfect email subject line. For example, JCPenney sent an email to its subscribers with a subject line, “Get Down With Our Low Prices-School Styles Starting at $6.99.” 'Reading, writing and … subject lines.
  • THE FORWARD OBSERVER  |  MONDAY, JULY 28, 2014
    [Business, Examples] The Inbound Marketing Methodology Explained [VIDEO]
    What are their objections to buying a product like yours? Your personas are the people your whole business is built around. For example, if a visitor downloaded an ebook on a certain topic from you in the past, you might want to send that lead a series of emails related to that same topic. Inbound Marketing. So what can you do?
  • THE POINT  |  FRIDAY, JULY 25, 2014
    [Business, Examples] Email Campaign Gets an “A” on Design, “F” on Offer
    Witness the first paragraph: “Find out how prepared your business is to fend off cyberattackers by taking our quick, four-question Code Signing Security Assessment. Now, I have no issue with “self-assessment” offers, and indeed I’ve seen them used very successfully for other high-tech products. This campaign is a perfect example.
  • MARKETING ACTION  |  FRIDAY, JULY 25, 2014
    [Business, Examples] Sales and Marketing Alignment: the Essentials
    What are the organization’s business goals? The definitions should include demographic information (such as company size) and behavioral information (such as requesting a demo of your product). 'It’s a legendary conundrum: Sales and marketing cooperation is hampered by a lack of communication and agreement. Agree to agree. Seriously.
  • FATHOM  |  THURSDAY, JULY 24, 2014
    [Business, Examples] Paid Search & The Truven 15 Top Health Systems
    Ad Example: To help support our recommendations with facts, we consulted Google’s study, “Creative That Clicks.” For example, one element for testing could be reducing the size of the images at the top of the site. Ad Example: Mayo Clinic does a fantastic job with ad copy. Truven graded health systems all over the U.S.
  • CRIMSON MARKETING  |  THURSDAY, JULY 24, 2014
    [Business, Examples] From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer [Infographic]
    CMOs and Marketing VPs need to step up and take responsibility for revenue production. Look at your company’s overall business plan, including the revenue goal. Your marketing plan should align around the business priorities and goals for your company as set out in the company plan. Get your marketing analytics in place.
  • HINGE MARKETING  |  THURSDAY, JULY 24, 2014
    [Business, Examples] How to Create Compelling Technology Client Case Stories
    Your account managers and business development team will likely have great ideas about clients you’ve served well. Get specific about those results—you improved their productivity by 20% or saved them $25,000 per year—your audience will find quantitative results more compelling than softer details. Approach them.
  • VOICE-BASED MARKETING  |  THURSDAY, JULY 24, 2014
    [Business, Examples] Why Willy Wonka Should Not Be Your Business Model
    2) I think we can all agree that the first, and most obvious, reason why some of Willy Wonka’s business models should not be your own involve the extremely questionable relocation of the Oompa Loompas from their island home to a chocolate factory in England where they live in isolation and are paid in cocoa beans. It’s a Two Way Street.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Business, Examples] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
    Let me illustrate this by using “content marketing” as an example. Landing pages and product pages target this kind of search. In fact, unless you have a really, really niche product, complete SERP domination is impossible. Create information on the product that includes transactional keywords. What It Is.
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Business, Examples] 9 Pillars for a Killer Content Marketing Strategy
    Would you like to generate more leads, sales, and business? To expand the reach of your products or services, the content you deploy must be interesting and relevant. For example, if you sell a culinary product, the content could reflect the many meals that could be prepared using it. The latter can hurt your business.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 23, 2014
    [Business, Examples] B-to-B Marketers: Are You Utilizing SlideShare?
    New products with features and benefits. recently read an article by David Waring in Social Media Examiner - 7 Ways to Use SlideShare for Your Business , that I found to be very  useful. 'When we think of utilizing social media in the marketing mix,  SlideShare is probably the most overlooked and underutilized tool.
  • NUSPARK  |  WEDNESDAY, JULY 23, 2014
    [Business, Examples] The benefits of outsourcing telemarketing as part of your demand gen program
    'A Demand gen or Demand Generation program is composed of all activities and tasks that help to create, from regular leads, an awareness, acceptance and desire for your product or services. Take Telemarketing As An Example Of Relationship Building And What Outsourcing Will Do For You. You do not want to repair your own roof.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Business, Examples] The Future of Social Marketing Automation is Here (And Improving)
    That means businesses are leaving money on the table. American Express reported in 2012 that its research found social media users are willing for pay a 21% price premium to do business with companies that provide exceptional service. The hold up has been partly cultural and partly technological. Impressive. July 24 at 2 p.m.
  • MARKETING ACTION  |  WEDNESDAY, JULY 23, 2014
    [Business, Examples] Customer Lifecycle Marketing: Reporting, Part 2
    The length of this stage, and the content deployed, is dependent on the average length of the buying cycle, the complexity of the sale, the nature of your product, and the type of buyer(s) you have. The bottom line at this stage is to generate more prospects ready to buy your product. Nurture. Which show no effect? Convert. Expand.
  • VIDYARD  |  WEDNESDAY, JULY 23, 2014
    [Business, Examples] 3 Questions You Can Ask to Become a Data-Driven Video Marketer
    For example, you could aim to: Collect X amount of leads with your videos. Overall, before your next video is “in the can”, make sure you understand exactly what actions you want your viewers to take and this will ensure your video exists for a specific business-driven reason. What’s the purpose of my video content? My advice? month?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Business, Examples] What LinkedIn’s Acquisition of Bizo Means For Marketing
    ” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing. There was once a day when announcements such as this would be disruptive to customers who relied on a specific technology; now it’s just a positive extension of the reach our customers now get by leveraging a product such as Bizo.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Business, Examples] Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make
    Some may think it''s just a canned food product, but marketers know it''s the law we adhere to when sending emails. When sending out emails to your audience, you need to make sure you or your business is clearly identified. Let''s take a look at an example. Every business should have a postal address when they are formed.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 22, 2014
    [Business, Examples] 4 Big Questions to Ask When Outsourcing Inside Sales Teleprospecting
    In a discovery call about that company, ask these 4 questions to get a real feel for the way they conduct their business. If you want a more streamlined sales process with people who have experience selling products and services similar to yours, steer clear of the generalists and only consider specialist sales providers.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Business, Examples] 5 Pinterest Tactics + Back-to-School = A+ Sales
    Create Back-to-School-Specific Boards (from your business account). First, ensure you have a business Pinterest account. Create and pin your own content around these topics, any of your own related products or services, and/or any useful third party content. I’m with you, but guess what? Shoppers aren’t. college DIY.
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Business, Examples] 23 Outstanding Social PR Guides
    For example: “You knew  you were in PR when you wined and dined a reporter over a 1 1/2-hour lunch with much camaraderie and laughter (while today) You know you are in PR when the reporter you previously worked with is now heading up editorial for a major brand.” Guide to Press Release Optimization by Business Wire.
  • MARKETING ACTION  |  TUESDAY, JULY 22, 2014
    [Business, Examples] ? 5 Tips for Marketing in a Highly Regulated Industry
    Marketers serving regulated businesses often struggle to keep up, and it’s a problem that’s only going to get worse. So while the Federal Trade Commission (FTC) has truth-in-advertising, credit, and privacy standards that apply to all businesses, they also have some rules and compliance guides for particular industries. And Ed. ).
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Business, Examples] Hiring Experts Tell All: What They REALLY Want to See on Your Resume
    Same with sales – salespeople have to write emails all day long, so have you mastered the crisp, business style of writing? ” They just want to see a rational explanation -- that you were doing something productive with your time, not just hanging out watching football, ya know? Humans! Length. If they don''t. Formatting.
  • B2B INTERNET MARKETING STRATEGIES  |  MONDAY, JULY 21, 2014
    [Business, Examples] Total Marketing Automation: The North Star of All Marketing Engines
    Similarly, when creating a product roadmap, it helps to have a single core strategic vision as a kind of North Star that guides all of your product development decisions. For example, free trial CTAs often convert at much higher rates than demo CTAs. But how do you know what marketing engine you should build next?
  • BIZNOLOGY  |  MONDAY, JULY 21, 2014
    [Business, Examples] 12 experts define Key Performance Indicators (KPIs)
    'Key Performance Indicators (KPI’s) are one of the most over-used and little understood terms in business development and management. They are too often taken to mean any metric or data used to measure business performance. In fact, KPI’s are one of the most important guideposts for any business. Every business should have them.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JULY 21, 2014
    [Business, Examples] Partner Hiring and Training
    Non-productive partner companies often hire the best, but fall short at training their talent. What tends to be missing or where weak vendors or non-productive partners seem to fail, however, are in two other aspects of management’s responsibility: proper onboarding and ongoing training and development. By Ken Thoreson.
  • THE POINT  |  FRIDAY, JULY 18, 2014
    [Business, Examples] Forrester thinks Content Marketing Isn’t Working – They’re Half Right
    For example, in answer to the question “During the past 12 months, how effectively have your content marketing efforts delivered business value?”. That means just shy of two-thirds of survey respondents felt that content marketing is delivering business value. Today’s B2B buyer doesn’t want to be told which product to buy.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Business, Examples] The Fallacy of the Lazy Millennial
    But as any good business person, this is generally an over simplification and based on our experience, flat out wrong. They are smart, driven, effective, work hard, they are social media savvy, productive, and like to have fun. 'This post originally appeared on the Sales blog. To read more content like this, subscribe to Sales.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Business, Examples] 4 Tips For Data-Driven Glory: Insights From Interact 2014
    ” Rutkin and her colleagues combine email behavioral data, product interest data, purchase data and demographic data to craft messages that resonate with specific customers. An email to a rural couple in Nebraska isn’t going to have the same imagery and wording as one sent to an urban youth, for example. ” 2.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Business, Examples] 6 Smart Strategies for Segmenting Your Dynamic CTAs
    In our marketing at HubSpot, for example, we might show our ecommerce audience a CTA for an ebook about how to get started with ecommerce marketing, but to our nonprofit audience, we may show a CTA to sign up for our upcoming webinar about content ideas to help boost fundraising dollars. 'Are you using calls-to-action in your marketing?
  • FATHOM  |  THURSDAY, JULY 17, 2014
    [Business, Examples] How Your Brand Can Avoid These 5 Social Media Mistakes
    Use it to improve your advertising, content, products or services. See example below, from Dove.). Whether you’re a large brand or a small business, don’t freak out if you found yourself saying “oh no, we do that!” 'Oreo. Starbucks. Coca-Cola. Social media envy, anyone? Here they are, along with how to avoid them.
  • MARKETING ACTION  |  THURSDAY, JULY 17, 2014
    [Business, Examples] Customer Lifecycle Marketing: Reporting, Part 1
    For example, it is marketing’s role to build awareness among prospects for the company and its products, so that the top of the funnel collects enough of those convertible leads. Attract: Getting your brand and product/service known in the marketplace, and attracting people who may be interested. Attract. your address). Capture.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Business, Examples] 35 Tech Terms Translated Into Plain English
    We all misinterpret some of the techy terms floating around web and product design nowadays -- but now more than ever, marketers need to be familiar with this vocabulary so we can communicate better with our IT, web design, or product development departments. Slang for anything that could stop the launch of a new product, like a bug.
  • ENGAGE  |  WEDNESDAY, JULY 16, 2014
    [Business, Examples] Our Director of Search Answers Common Questions About the Seemingly Mystical World of SEO
    Example: As a content marketing company, McMURRY/TMG can post multiple times a day because content marketing is a constantly evolving industry. So, as an example, if you type  www.mcmurry.com  in, it will redirect you to  www.mcmurrytmg.com   ( www.tmgcustommedia.com  also redirects to  www.mcmurrytmg.com ). For example:  www.
  • GREAT B2B MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Business, Examples] B2B Appeals that Motivate Action
    Following are examples of appeals that have proven successful for different types of B2B offers. Copywriters who effectively push the greed button sell a lot of products. Curiosity – This appeal is most effective with so-called early adopters of products. Greed – Almost everyone is susceptible to greed to some degree.
  • HINGE MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Business, Examples] Actionable Research: A Roadmap to a Successful Rebrand
    professional service firm’s brand can be simply boiled down to the product of a firm’s reputation and visibility in the marketplace (brand strength = reputation x visibility). For example, X% of current clients are strong endorsers of the perceived value of a firms brand. You have a road map and a GPS device. Research
  • 3D2B  |  TUESDAY, JULY 15, 2014
    [Business, Examples] How to Create a Good First Impression on a B2B Phone Call
    Prepare for Business to Business Telemarketing Success. If you’re making a cold call, you are likely reaching out to business people in targeted industries. Do your due diligence to unearth the issues and trends in each industry and how they impact the benefits your products or services provide. Research. It’s simple.
  • ENGAGE  |  TUESDAY, JULY 15, 2014
    [Business, Examples] What’s The Deal With Pain Points?
    Generally, the term “pain point” refers to the problem or need that a business hopes to address with its product or service. Never has kvetching been so productive. That’s not too far from what marketers do when they identify a pain point. So how do you find out what the pain points are? What’s the deal with your customer base?”
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Business, Examples] 9 Awful Ways We Push Customers Away
    You might have the best products out there, but if you don’t showcase them well, even the most willing customer will get put off. Have a lot of variety in SKUs of each product? It''s an indication to the customer of the level of commitment business owners have toward the ecommerce venture. 'Picture this. What went wrong?
  • MODERN B2B MARKETING  |  MONDAY, JULY 14, 2014
    [Business, Examples] The 3-Step Guide to Better Blogging
    'Author: Maggie Jones Having a blog for your business used to be a “nice to have”– great if you needed a project for your summer intern, or a centralized location for SEO-boosting content. It should go without saying that your blog isn’t purely a place to pitch your newest product or talk about your company’s latest accomplishments.
  • BIZNOLOGY  |  MONDAY, JULY 14, 2014
    [Business, Examples] “Brooklyn” – a rejuvenated, hot brand
    'Normally, most people associate branding with a product, service, or company, not a geographic locale. Content Marketing Local Marketing Public Relations Social Business Brand Trust Brooklyn Brand Emotional branding But the brand image is very important for countries, states, and cities as well.
  • WRITTENT  |  MONDAY, JULY 14, 2014
    [Business, Examples] 77+ Resources for Amazing Copywriting
    Regardless of which industry you’re in, when you need to effectively sell a product or service (or even an idea), copywriting is how you do it. However, not every business can afford to hire a professional copywriter. Harrison Amy Copywriting – Amy Harrison teaches businesses how to copywrite things that people actually read.
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