• LEANDATA  |  TUESDAY, AUGUST 30, 2016
    [Business, Examples] Finding the Time to Sell
    Product knowledge training. What’s really important to me is something I call ‘engaged selling time,’” said Landis, the vice president of sales productivity and chief storyteller at online file storage company Box. The paradox is that in a time when businesses know more about prospects, sales reps spend less time selling.
  • THE ROI GUY  |  TUESDAY, AUGUST 30, 2016
    [Business, Examples] Your Next Practice: Interactive Value-focused Content
    The closer the content replicates personalized expert advice and focuses not on a product-pitch, but on the value of potential solutions, the better. As B2B buyers leverage more content to help make better purchase decisions, buyer sentiment is clear: All content is not created equal. For your buyer it’s about quality over quantity.
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 30, 2016
    [Business, Examples] Discover Marketing Technology Used by Leading Companies
    Have you ever wondered what technology the most innovative and successful companies are using to power their platforms, foster collaboration among their employees, or market their products and services? For example, these are the business tools used by Airbnb. Mailchimp – email marketing system. Lead Generation
  • HUBSPOT  |  MONDAY, AUGUST 29, 2016
    [Business, Examples] 8 Data-Backed Strategies to Increase Your Video's Play and Conversion Rates
    Video production is not just about making videos for awareness purposes. Whether you're hoping someone will find your website organically, sign up for a product demo, or even purchase your product -- a well strategized video can help boost your conversion rate. video that converts needs to be clear in its goal. After the Video.
  • SNAPAPP  |  MONDAY, AUGUST 29, 2016
    [Business, Examples] 3 Ways to Create Customer-Driven Content
    Increasing traffic is usually a result of more content production. Content engagement is a guide for accomplishing your business objectives. And gives your team the chance to showcase your product benefits. To produce customer-driven content, businesses must study customer behavior. Guest post by Shayla Price.
  • CHIEFMARTECH  |  MONDAY, AUGUST 29, 2016
    [Business, Examples] The absolutely epic Periodic Table of Marketing Signals
    While it naturally aligns with his company’s solution, I think his Marketing Signals Framework — and this absolutely epic Periodic Table of Marketing Signals — transcends their own product and is a powerful concept for marketing technlogy management. Objective : The specific business objective of the campaign or activity. Right?
  • ACT-ON  |  MONDAY, AUGUST 29, 2016
    [Business, Examples] How to Tie Your Content Marketing into Your Account-Based Marketing
    As noted in a Harvard Business Journal story , CEB found that the average was 5.4 Instead of one champion inside an account you’ll have several, giving your product or service continuity and your relationship with the account resilience. The best ABM initiatives are about way more than just getting the business. It is.
  • HUBSPOT  |  MONDAY, AUGUST 29, 2016
    [Business, Examples] 16 of the Most Creative Business Card Designs From Agencies
    The business card isn't dead yet. As long as there are parties, industry events, and networking opportunities, there will be business cards. Whether you work at a bigwig agency or as a freelancer, your business card should make a memorable first impression. 16 Inspiring Business Card Design Examples. 1) Aurora.
  • SCRIBBLELIVE  |  SUNDAY, AUGUST 28, 2016
    [Business, Examples] ScribbleLive Spark: Automate Content Research with Watchlists
    Welcome back to our ScribbleLive Spark series, where we outline tips and best practices to use our products for effective results.  If you were interested in studying the automotive market, for example, you may have a watchlist for automotive bloggers, and another for automotive business leaders, or potentially automotive analysts.
  • JUNTA 42  |  SATURDAY, AUGUST 27, 2016
    [Business, Examples] This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers 
    In this episode, Robert and I discuss John Oliver’s take on the broken business model of newspapers and predict the role brands might play in offering a solution. This Old Marketing example of the week (50:19). Content Marketing Examples Industry News and Trends PNR Social Media Understanding Your AudienceSponsor (35:10).
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Business, Examples] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Business, Examples] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Business, Examples] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Business, Examples] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. 49 percent work across B2B and B2C businesses. emerged with smart products that offer features like. attention from a high level of production to. increase productivity.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Business, Examples] Study: How Much of Your Content Marketing Is Effective?
    effective in measuring business results. For example, Thea Oliver, communications manager at Thrive, said her biggest content failure last year was pushing “guest blogs. only if the external publications are relevant to your business. content to business results. It will keep them busy for a while, but that’s.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Business, Examples] Content Methodology: A Best Practices Report
    they compete both against their business competitors and all content creators that vie. returns on business-related goals. Product and research divisions can provide dynamic. have on myriad aspects of the business and driving the goals of specific divisions (e.g., business goals, such as “cost savings, risk. going.
  • CONTENTLY  |  FRIDAY, AUGUST 26, 2016
    [Business, Examples] No Filter: DJ Khaled and the FTC’s Snapchat Problem
    ” Sometimes, that reality show includes product placement. His product of choice? It can be difficult to tell the difference between what products he’s paid to promote and what products he organically brings up (or, more likely, wants sponsorship deals from). There are plenty of other examples.
  • CHIEFMARTECH  |  FRIDAY, AUGUST 26, 2016
    [Business, Examples] Digital transformation at the AARP, from old to new
    took a few different roles at Sabre — parent of Travelocity.com, now owned by Expedia — in strategy, product development, and marketing, where we built consumer-facing products working closely with the business and the technical team. These were business and technology trends that helped build the business case.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 26, 2016
    [Business, Examples] What Are the Two Types of Seasonal Marketing?
    This blog post will define the two types of seasonal marketing—long-term and short-term—and provide examples of each method’s pros and cons. These examples will deal with sports season and holiday season, which each have a certain inherent culture. But long-term seasonal campaigns can’t solve all business needs.
  • CONTENTLY  |  THURSDAY, AUGUST 25, 2016
    [Business, Examples] How Carlsberg Produces Probably the Best Beer Content in the World
    “It’s basically our business card to the world.” Together, they are responsible for the brand’s global content strategy, working with a network of freelancers to scale production. For example, Carlsberg enlisted Crispin Porter + Bogusky Copenhagen to develop Beer Beauty. B2C Brands Carlsberg Europe UK
  • KAPOST  |  THURSDAY, AUGUST 25, 2016
    [Business, Examples] A Case for Agile: Why Agile Marketing Can Help You Realize Your Content Strategy
    When done well, Agile marketing can inspire teams to work collaboratively and execute efficiently, while also aligning with your business strategies to drive engagement—and revenue. In 2013, Bob Gower, along with Rally Software’s coaches and leadership, wrote a book called Agile Business: A Leader’s Guide to Harnessing Complexity.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Business, Examples] Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know
    Looking at a history of Google's product announcements , usability is usually at the heart of the modification. For many businesses, the announcement carries major implications. Those that rely on advertisements as a primary source of revenue, for example, will be some of the hardest hit. What’s New in Mobile Search Results.
  • SNAPAPP  |  THURSDAY, AUGUST 25, 2016
    [Business, Examples] What Personality Assessments Reveal About Your Customers
    Value for both the user and your business. They’re also a very low-commitment interaction with your business. Here’s a great example from Influitive:  .  . Definitely give the user their result right away if that makes sense for your business. Personality assessments are fun. Which Harry Potter character are you? Flower?
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Business, Examples] Why Empathy Is the Key to Being More Creative
    To begin to understand where their client is coming from , Ventura and his team ask questions that reveal a client's cultural challenges and potential structural hurdles in their business model. Understanding what's indigenous to the client and their organization is crucial for crafting authentic work that accurately reflects the business.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, AUGUST 24, 2016
    [Business, Examples] How giving useful ideas and secrets builds trust
    I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. think it’s like that with business today. David Kelly is the founder of IDEO and one of one of the most visible product designers in the world, especially in the world of high technology.
  • LEANDATA  |  WEDNESDAY, AUGUST 24, 2016
    [Business, Examples] When There’s Too Much in the Tool Box
    The marketplace has been inundated with sales solutions designed to make every facet of a reps’ job easier and enable businesses to sell in a more structured, efficient manner. Then there’s the never-ending cycle of comparing and testing products. That’s a challenge because the right ones for businesses can be real game-changers.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Business, Examples] 9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have
    In this article, I want to show you nine different lead magnets that you can create today by recycling content that you already have.Every blog post in your archive has the potential to generate new leads for your business so let’s make sure that your blog is a lead generating machine. 1) The Mini Ebook. Conclusion.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 24, 2016
    [Business, Examples] How to select the perfect B2B data vendor
    Just use this handy checklist of criteria, organized in three categories: the data product itself, the surrounding services that will help you get the most value from the data, and the factors that suggest the vendor candidate will be a satisfactory business partner for your company. Here are some examples. The data product.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Business, Examples] How to Create an Engaging Snapchat Story: A Start-to-Finish Guide
    In this post, we're going to specifically zoom in on what goes into creating a successful Snapchat Story, but you can refer to our Snapchat for Business ebook for a more comprehensive look at Snapchat strategy. With the average attention span dipping to just 8.25 What is a Snapchat Story? How to Create a Snapchat Story. Source: Snapchat.
  • SNAPAPP  |  WEDNESDAY, AUGUST 24, 2016
    [Business, Examples] 3 Ways to Boost Your Sales With an ROI Calculator
    Acquity Group discovered that 94% of B2B buyers say they conduct some form of online research before purchasing a business product. An ROI calculator instantly puts a dollar value on the worth of your product or service. Here’s an example from American Express.  .  . If you haven’t read that, go check it out. I’ll wait.
  • HG DATA  |  TUESDAY, AUGUST 23, 2016
    [Business, Examples] Once Upon a Time: How to Boost Your Selling Through Storytelling
    It’s a technique I’ve relied on for years and may be the single most important reason for my business success. In my own case, I believe that my interest in including storytelling into effective selling is part of who I am as a business person. There’s a saying in sales: People buy you first, then your company and then your product.
  • THE POINT  |  TUESDAY, AUGUST 23, 2016
    [Business, Examples] 5 Key Tips for Driving Attendance at Field Events
    And so whereas some of the same techniques that contribute to a successful Webinar invitation , for example, can also apply to an in-person event, seminars and roadshows typically require a much more convincing sell. Sell the event, not the product. Sell the event, not your product or service. 2. No-one cares. Sell the venue.
  • SALES ENGINE  |  TUESDAY, AUGUST 23, 2016
    [Business, Examples] Feeding Sales Is a Process, Not a Project.
    For example, if you’re attending a trade show, you start with: Booking the space, ordering your swag, designing the booth, booking hotels, etc. In the middle, you staff and execute the show, collect business cards, and set up meetings. For decades, the B2B marketer has been a manager of projects. And now there’s a budget cut.
  • PR MEETS MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Business, Examples] Top Three Common Product Demo Mistakes
    Over the years, I’ve mapped innumerable number of product demos for trade shows, events, webinars and more, working with sales, product management, and technical sales. I’ve also sat through a few product demos in my role evaluating and selecting marketing technologies. One Size Fits All. Practice. Boring Presenters.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 23, 2016
    [Business, Examples] CALL FOR ABSTRACTS: Oracle BIWA Summit '17 - THE Big Data + Analytics + Spatial + Cloud + IoT.
    Sales promotions for products or services disguised as proposals will be eliminated. Business Intelligence. Come join hundreds of professionals with shared interests in the successful deployment of Oracle Business Intelligence, Data Warehousing, IoT and Analytical products: Cloud & Big Data. Big Data + Data Discovery.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Business, Examples] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. This makes it especially important that what you do share about your business is truly noteworthy. Showcase Business Segments. Adobe.
  • KAPOST  |  TUESDAY, AUGUST 23, 2016
    [Business, Examples] Why Product Marketing is Essential to Your B2B Organization
    Kaykas-Wolff answered “Without question, product marketing…If I were a marketer restarting my career, I would start in product marketing.”. Especially because throughout my career as a product marketer, I have explained, defended, promoted, and demonstrated the importance of product marketing. This is encouraging.
  • CEROS  |  TUESDAY, AUGUST 23, 2016
    [Business, Examples] Q&A with Adam Katz, Creative Lead at Google Creative Lab
    always thought I had good ideas for new products or designs, but I didn’t really know how to pursue them. You work on your thesis, which is a product you want to bring to market. What were your takeaways from designing a VR product? Happy reading! Some people go to work every day to take home a paycheck. Design Inspiration
  • SNAPAPP  |  TUESDAY, AUGUST 23, 2016
    [Business, Examples] How to Build the Business Case for Purchasing Marketing Technology
    Making a business case is an essential part of growing as a marketing leader. Read on to find out the five essential ingredients of a powerful business case and how you can start putting them together for your proposal. What is a Business Case? Why You Need a Business Case. Elements of a Strong Business Case.
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Business, Examples] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    The great thing about Google ads is that you’re capturing people searching for your product or service at a moment of heightened interest. And – with Ad Extensions – local businesses with decent Ad Rank scores can extend their ads with more information about their business – like phone numbers, hours, and addresses. AdWords.
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Business, Examples] How to gain a competitive advantage through your content
    We are all looking for a competitive advantage, and if you’re fortunate enough to be selling a completely unique product from a well-known firm to a needy market, you probably don’t have to be very good at marketing to be successful. But they’re ignoring the changes in our underlying business and buyer behavior as a culture.
  • VIDYARD  |  MONDAY, AUGUST 22, 2016
    [Business, Examples] The Making of Vidyard’s New Website Product Tour Videos
    Being who we are, and believing so strongly in the power of video, we knew that video would have to be front and center in how we told our story and explained our product to our website visitors. Our previous website had included a series of videos that we refer to as our “ Product Tour ”. So how did we create this product video tour?
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Business, Examples] How to 'Un-Stock' Your Photography: 8 Examples That'll Change the Way You Choose Photos
    Think of all the photos of smiling receptionists and perfectly suited business leaders you've come across. Examples of Authentic Imagery For Your Campaigns. 1) Business. When it comes to business-related photos, there's no shortage of clichés. Not This: Source: Pexels. 7) Productivity. It’s better to show context.
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Business, Examples] How to Revamp Your Advertising Strategy for Today's Customers [Live Google Hangout]
    Since 2006, inbound marketing has been helping businesses create more meaningful online experiences. In short: The inbound methodology focuses on pulling people toward your company and product rather than expecting them to come to you. Examples of companies advertising successfully today. Want to join us? ET // 11 a.m.
  • THE B2B RESEARCH BLOG  |  MONDAY, AUGUST 22, 2016
    [Business, Examples] Using Regression Analysis in market research
    For example, an R-Squared value of 0.8 Regression Analysis in market research – an example. Let’s now take a look at Regression Analysis in action using a real-life example. Satisfaction in regard to four high-level factors – product quality, consultancy on product use, technical support and quality of the relationship.
  • CONTENTLY  |  FRIDAY, AUGUST 19, 2016
    [Business, Examples] Gawker’s Death, and 5 Other Stories We’re Reading This Week
    While the naming of cheeses has been a pretty serious business in Europe—it’s illegal to call cheese “feta” or “muenster” without following strict chemical and geographical specifications, for example—those laws have been a lot more lax in America. But there are bigger threads that Luckerson pulls on.
  • HUBSPOT  |  FRIDAY, AUGUST 19, 2016
    [Business, Examples] 7 of the Coolest Experiential Marketing Campaigns We've Ever Seen
    But there are also times when they have nothing to do with a specific event, as you’ll see from the examples we picked. branded hashtag , for example, can get people talking about the experience. 7 of the Coolest Experiential Marketing Campaigns We’ve Ever Seen. 1) Lean Cuisine: #WeighThis. Work events are really hit or miss.
  • YOUR SALES MANAGEMENT GURU  |  THURSDAY, AUGUST 18, 2016
    [Business, Examples] 3 Magic Questions a Sales Manager Must Know
    Blogs, webinars, case studies as all examples of content that may be beneficial to the prospect as long as it is not overtly self-serving. This is critical to begin to build your “business case” for taking action. Three Magic Questions a Sales Manager Must Know. Why now? Why with us? Why do anything? Why now? Why with us? Summary.
  • INFER  |  THURSDAY, AUGUST 18, 2016
    [Business, Examples] Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs
    As such, we partner with technologies all across the stack to make sure it’s easy for our customers to fully power any workflow with predictive for maximum business impact. We believe that predictive intelligence serves as the brain of the sales and marketing stack.
  • INFER  |  THURSDAY, AUGUST 18, 2016
    [Business, Examples] Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs
    As such, we partner with technologies all across the stack to make sure it’s easy for our customers to fully power any workflow with predictive for maximum business impact. We believe that predictive intelligence serves as the brain of the sales and marketing stack.
  • ACT-ON  |  THURSDAY, AUGUST 18, 2016
    [Business, Examples] How To Make the Most of the YouTube Content Marketing Customer Journey
    We use YouTube in fundamentally different ways when we’re using it for fun than when we’re using it for business. We snack on funny videos, curious or intriguing tidbits that get us through a busy day. This video is a straightforward how-to video that shows professionals (or do-it-yourselfers) how to install the product.
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Business, Examples] 114+ Copywriting Formulas to Get Traffic & Leads
    To make it even easier for you, we’ve created a comprehensive collection of the best copywriting formulas, with simple examples, all in one place – a quick and easy reference for you to use. Example: How to Write Compelling Headlines. Example: How to Write the Best Headlines – The Complete Guide. Example: So you’re a blogger?
  • SALES ENGINE  |  TUESDAY, AUGUST 16, 2016
    [Business, Examples] Selling With Content: What’s Repeatable and What’s Not?
    For me, that looks like marketing generating enough qualified leads so that most of my time is spent having productive sales conversations. Unfortunately, it rarely looks like that, but that's always the goal when we establish demand generation systems--keeping sales people busy doing what they do best--consulting and closing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 16, 2016
    [Business, Examples] A Blueprint for Creating Share-Friendly B2B Blog Posts
    Great B2B Business, Marketing, and Strategy Books. 10 Examples of Highly Impactful LinkedIn Profiles. In other words, content that shows examples of success (case studies) or explains the best way to do something (webinars and white papers) resonates best with buyers. Let’s get to it! 10 of the Best B2B Facebook Pages.
  • HALEY MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Business, Examples] Lessons from 20 Years at Haley Marketing
    As I look back over the past 20 years, there are so many examples of “what the hell were we thinking?” We learned A TON from our mistakes, and used our experience to make better products, improve our service, and strengthen our team. Don’t be afraid to change your business model. 20 years. How can it be?
  • NETLINE B2B MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Business, Examples] The Inside Story on NetLine Told One Podcast at a Time
    David Fortino, SVP of Audience and Product at NetLine Corporation, was recently interviewed on two popular podcasts covering everything from b2b lead generation strategy to audience monetization — plus, an inside look at how NetLine generates quality leads with content for top enterprise-level companies.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Business, Examples] A High-Level B2B Marketing Budget Breakdown
    Author: Daniel Kushner We’re in the age where marketing is recognized as the foundation for business growth. If your goal is more focused on customer retention and growth, then your campaigns should be focused on how to keep your customers happy and make them more successful with complementary products or services. Events: 5-10%.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, AUGUST 16, 2016
    [Business, Examples] 5 Ways to Immediately Boost Account Based Marketing (ABM)
    Well, we’ve got executives that are on the team, we’ve got the product managers that are on the team, we’ve got engineers that are on the team and the customer service people who are on the team. And I can give some examples of that as well. thought I would go to one of the experts of the industry Brian Carroll. Jim:   Empathy, huh?
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Business, Examples] How to Become a Respected Influencer in Your Industry [New Ebook]
    It might be a celebrity setting a new fashion trend, a business leader announcing a new viewpoint on company culture , or a brand unveiling new innovative product designs. In marketing, for example, you've most likely heard of Seth Godin and Ariana Huffington, who are pioneers of internet marketing and publishing.
  • ACT-ON  |  TUESDAY, AUGUST 16, 2016
    [Business, Examples] The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less
    For example, don’t use hashtags on LinkedIn. Buffer just added the ability to post to Instagram, so I am now going to finally use Instagram in a business capacity. For example, if someone who had 1,000 followers and another person who had 2,500 followers shared your tweet, you’d have used up 3,500 in reach. Ready? Steady? Go: 1.
  • FATHOM  |  MONDAY, AUGUST 15, 2016
    [Business, Examples] Do You Know Why Integrated Marketing is So Remarkable?
    The proliferation and accessibility of products around the world have led to desensitization, meaning that you need to stand out and build relationships with those who actually do notice you. Keep your goals and CTAs consistent – To accomplish this, you must truly understand your business goals and how they tie into your marketing.
  • READYPULSE  |  MONDAY, AUGUST 15, 2016
    [Business, Examples] 10 Ways to Turn Customers Into Brand Ambassadors
    Apple’s executive team reads customer emails every day to ensure that the business aligns with the priorities of the customer base. That said, there is still a huge chasm between those who love and advocate for a brand and those that simply use their favorite products or services out of a sense of loyalty or habit. Ask for Feedback.
  • ACT-ON  |  MONDAY, AUGUST 15, 2016
    [Business, Examples] Should Social Marketing Still Get Your Vote?
    understand not everyone has a marketing automation system today, but I use that as an example of whatever system is in use to further nurture prospective and existing customers. My point of view to this important question is an emphatic “ NO *.” traditional news outlets) doubled between 2010 and 2012 ( Pew Research Center ). Getting to Yes.
  • SCRIBBLELIVE  |  SUNDAY, AUGUST 14, 2016
    [Business, Examples] The Difference Between Native Advertising and Content Marketing
    ” Matt Cohen, CEO of OneSpot used the example of promoted tweets on Twitter: “ Promoted tweets are native to the Twitter browsing experience. They do so with content — content that doesn’t sell a product or service. Sell the product/service to the consumers who were directed from the native advertisement.
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2016
    [Business, Examples] How to Create Content for Every Stage of the Buyer's Journey
    When you don't have a complete understanding your audience, a disconnect is created between your business and your potential customers. Then, I'll offer ideas up for effective types of content to create for folks in each stage, including examples from real companies. Examples. Examples. Examples.
  • CONTENTLY  |  THURSDAY, AUGUST 11, 2016
    [Business, Examples] Elizabeth Spiers Reveals Why You’re Thinking About VR and Branded Content All Wrong
    There was no way we weren’t going to do a content thing for our business. You have written about Casper and their publication Van Winkle’s as an example of great branded content. For example, if you buy a Samsung Galaxy phone, [some] get a VR headset for free. think they’re finding business clients now.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 11, 2016
    [Business, Examples] What Can Marketers and Advertisers Take from the Pokémon Go! Craze?
    Let’s take a closer look at Pokémon Go and explore how businesses and advertisers can take advantage of this latest craze: Location and In-Store Marketing Lures. If businesses have a ‘Pokéstop’ near them, it’s logical that on-foot street traffic should increase in that area as well, especially if a lure is active. Gameplay.
  • HUBSPOT  |  THURSDAY, AUGUST 11, 2016
    [Business, Examples] 7 Ways to Build Credibility When You're a New Leader
    Not too long ago, my alma mater asked me to give a talk about “what comes next” after business school. I was to address a group of MBA candidates about the discomfort of figuring out what to do with this fabulous new degree, and how to embrace the path to leadership. Only 32% of employees actually feel engaged with their work. Even worse?
  • ACTIVEDEMAND  |  WEDNESDAY, AUGUST 10, 2016
    [Business, Examples] Do You Use a Marketing Agency?
    There’s debate regarding whether businesses benefit more from hiring a marketing agency to leverage expertise or using in-house talent to ensure full control over their marketing efforts… which should the business owner choose? When businesses choose to go down the in-house road, marketers often have better access to decision-makers.
  • BIZIBLE  |  WEDNESDAY, AUGUST 10, 2016
    [Business, Examples] Bizible’s Ultimate List of Paid Media Resources
    Paid media plays a role in almost every business. Six Awesome Examples of LinkedIn Ads that Convert. What better way to get inspired than to look at great examples? We will sort through those details and unpack the impact of this product for B2B marketing measurement. We’ve written a great deal of articles on the topic.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 10, 2016
    [Business, Examples] Attribution: the science of marketing
    When you do, your trial can turn the religion of last-touch attribution into the science of an attribution model that works for your business and its digital buyers. You could, for example, only measure the quality of your assets (white papers, case studies, videos demos, etc.) Then replicate it for other buyers and products.
  • CONTENT STANDARD  |  WEDNESDAY, AUGUST 10, 2016
    [Business, Examples] 5 Reasons Chatbots Are the Marketing Tools Your Brand Needs
    The insights gathered and analyzed by chatbots can help improve personalization efforts and expedite the resolution of certain customer struggles, such as difficulty finding a product or service to address a particular need. Chatbots are quickly entering the mainstream of marketing tools that can offer tangible value to brands. The result?
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Business, Examples] 12 of the Best Facebook Post Ideas for Facebook Lead Generation
    Most marketers know by now that Facebook is an important business tool for companies of every size and industry. It can also help you get found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity. For example, Facebook posts with images see 2.3X
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Business, Examples] 5 Smart Reasons to Create Content Outside Your Niche
    When you're creating content, there are a couple of types of people you need to think about: People who know they need the product/solution you sell. People who don't yet realize they need the product/solution you sell. Just as one example, I published a post on Medium about multitasking that generated almost half a million views.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Business, Examples] Google AdWords Keyword Insertion: The What, Why & How
    For example, if you sell office supplies and you have an ad group for printer ink with keywords such as HP 564 ink, HP 920 ink, HP 951 ink etc. For example, if you search for “inbound marketing packages”, an advertiser can set up their ad to say exactly what you typed in. In this above example, “Printer Ink” would be used.
  • CONTENTLY  |  TUESDAY, AUGUST 9, 2016
    [Business, Examples] The Future of the Internet Isn’t the Web
    Tech products are known for lionizing, buzzword-ridden launches, and the iPhone’s introduction in 2007 was no exception. “Every once in a while a revolutionary product comes along that changes everything,” said Steve Jobs. Once you interact with a business, you open a thread that will stay forever.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Business, Examples] 13 Networking Mistakes You Need to Stop Making
    It helps us make meaningful business connections, get feedback, and advance our careers. Here are 13 networking mistakes that could be holding you back from developing meaningful business relationships and creating real value out of them. Sadly, these busy people would not always get in touch and contact was lost," he told me.
  • CEROS  |  TUESDAY, AUGUST 9, 2016
    [Business, Examples] Becoming the Lorax: An Interview with Justin Dickinson, Designer-at-Large
    Usertesting.com is great for that, friends are great for that, even other people in the company who aren’t closely involved with the product. As a designer, how do you balance creativity and business results? Kickstarter is such a great example of this. Happy reading! Read on for some stellar insights from a stellar creative.
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Business, Examples] The 28 Best Influencer Marketing Tools
    Bookmark an article by an influential journalist, for example, and BuzzStream will automatically pull in any email addresses and social profiles associated with that journalist. After connecting with a blogger, you can pitch them your new product or service to get others talking in the blogosphere. Google Review Count:  217,000.
  • HINGE MARKETING  |  MONDAY, AUGUST 8, 2016
    [Business, Examples] Brand Architecture and Professional Services
    As a business professional, you’re probably familiar with the term “brand”. Internally, brand architecture has value as a business strategy tool. For example, brand architecture usually comes up in the context of a transition, such as: The launch of a new product or service line. Product Brand. Business Strategy.
  • BIZNOLOGY  |  MONDAY, AUGUST 8, 2016
    [Business, Examples] 12 inspiring social media monitoring case studies
    90% of marketers say social media is important to their businesses. The numbers indicate almost all businesses now rely on social media for marketing, but less than half can measure if it’s working. Social media monitoring is the act of using a tool to listen and measure what is being said about a business or key topic on the internet.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 8, 2016
    [Business, Examples] Getting Started with Video for Lead Generation
    The reality is that most marketers don’t have the budget or resources to create high quality video with fancy video equipment and production software. By using some iPhone recording best practices, you can create a professional business video. Your videos can be culture-related, product-focused, or even promotional.
  • KAPOST  |  MONDAY, AUGUST 8, 2016
    [Business, Examples] Marketing and Technology: Lessons from Salesforce’s Marketing Technology Director
    Now, as the Marketing Technology Director at Salesforce, he’s using his expertise to solve the marketing technology puzzle that enables an omni-channel customer experience and drives real business growth. Related:   The 10 Most Important B2B Customer Experience Stats of 2016. I’ll give you an example. for optimal ROI.
  • HUBSPOT  |  MONDAY, AUGUST 8, 2016
    [Business, Examples] NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content
    Back when I was in business school, just a wee lass interning for a consulting firm, one of my first assignments was to deliver a presentation on the value of social media. I had to prove why something like Twitter was actually of any use in this industry, and explain how we would leverage it to promote our company. and you should take note.
  • THE B2B RESEARCH BLOG  |  MONDAY, AUGUST 8, 2016
    [Business, Examples] How to measure customer satisfaction in B2B markets
    For example, even disgruntled customers may remain loyal because: A supplier offers a significant product or price advantage. For example, you might ask a question like: ‘Overall and taking everything into account, how satisfied are you with [BRAND]? How do you measure customer satisfaction in B2B markets? 
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Business, Examples] Pushing Boundaries with Video: 6 Steps to Make a Video That Works
    video that doesn’t have a clear business purpose is a video that should never have been made. And no, “my closest business rival made one” isn’t a clear business purpose, and neither is “I have some marketing budget left and I might as well". Invest in your business? It’s simple. Buy a bunch of things? Why a video? Vide
  • VIEWPOINT  |  FRIDAY, AUGUST 5, 2016
    [Business, Examples] What Does “Full Funnel Marketing” Really Mean?
    The book covers a wide range of “full funnel marketing” areas, including technology, sales enablement, productivity best practices and more. It’s both comprehensive in scope and easy to flip to the content you need for an immediate situation in your business. What pushback have marketers had to the idea of working the entire funnel?
  • CHIEFMARTECH  |  FRIDAY, AUGUST 5, 2016
    [Business, Examples] Key to agile marketing success? Integrating traditional practices
    learned my trade by “doing” and in the context of the apprenticeship model. I got my start working at startups where I was exposed to nearly every aspect of marketing and where my balanced interests with creative work (design) and business (entrepreneurialism) turned out to be an advantage. Tell us a bit about your background.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 5, 2016
    [Business, Examples] The Beginner’s Guide to Negotiating Without the Scare Factor
    To change your mindset, watch the video below from Stanford’s Graduate School of Business on negotiation. Let’s take a few easy examples: If you receive a job offer (congratulations!), you need to be well-versed in the industry range for your title and relevant experience. The light is golden–perfect for your Snapchat story.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Business, Examples] 18 Tips for Planning a Flawless New Product Launch
    If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. Pre-Launch. That's good.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Business, Examples] 5 Smart Ways Marketers Can Prepare for Unexpected Changes
    Let's face it: 2016 (so far) has brought about a number of shocks, surprises, and setbacks for businesses -- from stock market instability to events like Brexit. This makes clearly communicating the value your product creates to prospects and clients more important than ever. How do you position your products and services?
  • SALES ENGINE  |  THURSDAY, AUGUST 4, 2016
    [Business, Examples] The 7 Attributes of Highly Effective Lead Generation
    That continues to be the missing element for most B2B companies that are unsatisfied with their content marketing efforts to date, so let’s get back to real business problem you’re trying to solve. For example, ask your sales people w hat objections are they hearing regularly and develop content that answers it. Not really. It can.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2016
    [Business, Examples] Busting the Top 3 Google AdWords Myths
    If a business is concerned that they are the victim of click fraud – i.e. if they see that there’s an unusual number of clicks from a geographic area that is traditionally not part of their target market, they can contact Google directly to launch an investigation. Example: I have a friend in Southern California that specializes in car wraps.
  • PAUL GILLIN  |  THURSDAY, AUGUST 4, 2016
    [Business, Examples] The Most Fun Class Ever
    Last week I had the opportunity, for the second year in a row, to teach social media marketing to a group of former NFL players under a league program call The Trust, which helps former players set up and run their own businesses. He’s in the video production business now. The group of 12 was like a brotherhood.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 4, 2016
    [Business, Examples] 3 Interactive Content Hacks to Increase Webinar Attendance Every Time
    Psst… keep reading for an example of a company that tried this—and it worked!). 2. By being responsive to your audience’s needs, you’ll ensure you’re delivering a product they will enjoy and value—building your credibility as their go-to for the information they need. 3. “How do you stack up?”
  • B2B LEAD GENERATION BLOG  |  THURSDAY, AUGUST 4, 2016
    [Business, Examples] 16 Proven Ways to Get Better Opportunities Now (Part 2)
    One partner worked with an outside publisher to develop educational Webinars and brought in some editorial support to help them develop some thought leadership pieces that didn’t focus on products or sales. For example, one partner started partnering with analysts that covered their industry. That won’t work for lead nurturing.
  • PUREB2B  |  WEDNESDAY, AUGUST 3, 2016
    [Business, Examples] How to Turn Your Blog into a Lead Generating Machine
    For instance, we’ve come a long way since the first Ford Model T production line was created. In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. Make blogging a fundamental part of your business and lead generation efforts. Worst case scenario? Conclusion.
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Business, Examples] 62 Experts Share Their #1 Actionable SEO Technique
    You can see a working example of this in my make money blogging guide. The following are a few examples. Sean Si is the VP of Growth and Marketing for Webranger , a security-as-a-service company that provides businesses with on-demand IT security resources. He runs several successful online websites and businesses.
  • VIDYARD  |  WEDNESDAY, AUGUST 3, 2016
    [Business, Examples] No One Wants Buzzwords: Wise Words from Tara Robertson
    For example, we had really fun swag at Marketo’s event last year, like flip-flops and sweatbands, and everyone thought that was really fun and different. Instead of just a dry case study, you can see a video of someone explaining how they use a product. Nobody said marketing was easy. How does video fit into your customers’ campaigns?
  • HG DATA  |  WEDNESDAY, AUGUST 3, 2016
    [Business, Examples] A Startup’s Guide to Planning and Closing its First, Major Round of Funding
    With Updata Partners leading our B round, we have the working capital to bring in more senior hires, fill out departments, expand our product/service offerings and begin to scale our processes. If it’s not based in some sort of reality, it is demotivating for employees and possibly catastrophic to the business (see next point).
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