[Business, Examples] @HBRItalia Piloting the Future of Social Business by @mnburgess #HBR #SocBiz #SocialBusiness
    My article, titled “Piloting the Future of Social Business – Branding From the Inside Out,” expands on the ideas in our best-selling book, The Social Employee   (McGraw-Hill, 2013), presenting a proven, step-by-step recipe for success through the implementation of a social employee pilot program. To view it in your browser, click here.
  • SAZBEAN  |  TUESDAY, JULY 29, 2014
    [Business, Examples] Find the Funding You Need to Market Your Business
    'The Small Business Administration suggests small businesses with revenues under $5 million allocate up to 8 percent of those revenues toward marketing. However, that percentage assumes a business has margins of 10 to 12 percent after other expenses have been covered. To find open business grants, start at Grants.gov.
    [Business, Examples] 6 Tips to Creating an Ideal Landing Page
    You could have the best product or service in the world, but if you don’t communicate that effectively, you could be missing out on new business. Follow these tips and best practices the create the ideal landing page for your business. Who is my audience? Where are they coming from?” 2) Stay Relevant. 6) Test!
  • VIDYARD  |  TUESDAY, JULY 29, 2014
    [Business, Examples] Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking
    'Walk into any business and shout “Who wants to help me with this request for proposal?” Let’s say your company uses the following video assets in your marketing and sales efforts: Product explainer videos (short, ungated content offering your prospects insight into your video). How to get started. Blog Marketing RO
  • FATHOM  |  MONDAY, JULY 28, 2014
    [Business, Examples] Identifying A Target Audience for Manufacturers
    that you want to engage in order to best sell your product(s). Next identify who you want to buy your products. For example, you may think you are selling to senior-level engineers, so you have modeled your messaging around detailed specifications and industry-jargon. When: When do customers buy your products? Quality?
    [Business, Examples] A 3-Step Plan for Writing Back-to-School Subject Lines that Get the Grade
    Here are three steps to capitalize on the back-to-school season along with examples and takeaway tips for the perfect email subject line. For example, JCPenney sent an email to its subscribers with a subject line, “Get Down With Our Low Prices-School Styles Starting at $6.99.” 'Reading, writing and … subject lines.
    [Business, Examples] The Inbound Marketing Methodology Explained [VIDEO]
    What are their objections to buying a product like yours? Your personas are the people your whole business is built around. For example, if a visitor downloaded an ebook on a certain topic from you in the past, you might want to send that lead a series of emails related to that same topic. Inbound Marketing. So what can you do?
  • THE POINT  |  FRIDAY, JULY 25, 2014
    [Business, Examples] Email Campaign Gets an “A” on Design, “F” on Offer
    Witness the first paragraph: “Find out how prepared your business is to fend off cyberattackers by taking our quick, four-question Code Signing Security Assessment. Now, I have no issue with “self-assessment” offers, and indeed I’ve seen them used very successfully for other high-tech products. This campaign is a perfect example.
    [Business, Examples] Sales and Marketing Alignment: the Essentials
    What are the organization’s business goals? The definitions should include demographic information (such as company size) and behavioral information (such as requesting a demo of your product). 'It’s a legendary conundrum: Sales and marketing cooperation is hampered by a lack of communication and agreement. Agree to agree. Seriously.
  • FATHOM  |  THURSDAY, JULY 24, 2014
    [Business, Examples] Paid Search & The Truven 15 Top Health Systems
    Ad Example: To help support our recommendations with facts, we consulted Google’s study, “Creative That Clicks.” For example, one element for testing could be reducing the size of the images at the top of the site. Ad Example: Mayo Clinic does a fantastic job with ad copy. Truven graded health systems all over the U.S.
    [Business, Examples] From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer [Infographic]
    CMOs and Marketing VPs need to step up and take responsibility for revenue production. Look at your company’s overall business plan, including the revenue goal. Your marketing plan should align around the business priorities and goals for your company as set out in the company plan. Get your marketing analytics in place.
    [Business, Examples] How to Create Compelling Technology Client Case Stories
    Your account managers and business development team will likely have great ideas about clients you’ve served well. Get specific about those results—you improved their productivity by 20% or saved them $25,000 per year—your audience will find quantitative results more compelling than softer details. Approach them.
    [Business, Examples] Why Willy Wonka Should Not Be Your Business Model
    2) I think we can all agree that the first, and most obvious, reason why some of Willy Wonka’s business models should not be your own involve the extremely questionable relocation of the Oompa Loompas from their island home to a chocolate factory in England where they live in isolation and are paid in cocoa beans. It’s a Two Way Street.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Business, Examples] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
    Let me illustrate this by using “content marketing” as an example. Landing pages and product pages target this kind of search. In fact, unless you have a really, really niche product, complete SERP domination is impossible. Create information on the product that includes transactional keywords. What It Is.
    [Business, Examples] 9 Pillars for a Killer Content Marketing Strategy
    Would you like to generate more leads, sales, and business? To expand the reach of your products or services, the content you deploy must be interesting and relevant. For example, if you sell a culinary product, the content could reflect the many meals that could be prepared using it. The latter can hurt your business.
    [Business, Examples] B-to-B Marketers: Are You Utilizing SlideShare?
    New products with features and benefits. recently read an article by David Waring in Social Media Examiner - 7 Ways to Use SlideShare for Your Business , that I found to be very  useful. 'When we think of utilizing social media in the marketing mix,  SlideShare is probably the most overlooked and underutilized tool.
  • NUSPARK  |  WEDNESDAY, JULY 23, 2014
    [Business, Examples] The benefits of outsourcing telemarketing as part of your demand gen program
    'A Demand gen or Demand Generation program is composed of all activities and tasks that help to create, from regular leads, an awareness, acceptance and desire for your product or services. Take Telemarketing As An Example Of Relationship Building And What Outsourcing Will Do For You. You do not want to repair your own roof.
    [Business, Examples] The Future of Social Marketing Automation is Here (And Improving)
    That means businesses are leaving money on the table. American Express reported in 2012 that its research found social media users are willing for pay a 21% price premium to do business with companies that provide exceptional service. The hold up has been partly cultural and partly technological. Impressive. July 24 at 2 p.m.
    [Business, Examples] Customer Lifecycle Marketing: Reporting, Part 2
    The length of this stage, and the content deployed, is dependent on the average length of the buying cycle, the complexity of the sale, the nature of your product, and the type of buyer(s) you have. The bottom line at this stage is to generate more prospects ready to buy your product. Nurture. Which show no effect? Convert. Expand.
  • VIDYARD  |  WEDNESDAY, JULY 23, 2014
    [Business, Examples] 3 Questions You Can Ask to Become a Data-Driven Video Marketer
    For example, you could aim to: Collect X amount of leads with your videos. Overall, before your next video is “in the can”, make sure you understand exactly what actions you want your viewers to take and this will ensure your video exists for a specific business-driven reason. What’s the purpose of my video content? My advice? month?
    [Business, Examples] What LinkedIn’s Acquisition of Bizo Means For Marketing
    ” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing. There was once a day when announcements such as this would be disruptive to customers who relied on a specific technology; now it’s just a positive extension of the reach our customers now get by leveraging a product such as Bizo.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Business, Examples] Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make
    Some may think it''s just a canned food product, but marketers know it''s the law we adhere to when sending emails. When sending out emails to your audience, you need to make sure you or your business is clearly identified. Let''s take a look at an example. Every business should have a postal address when they are formed.
    [Business, Examples] 4 Big Questions to Ask When Outsourcing Inside Sales Teleprospecting
    In a discovery call about that company, ask these 4 questions to get a real feel for the way they conduct their business. If you want a more streamlined sales process with people who have experience selling products and services similar to yours, steer clear of the generalists and only consider specialist sales providers.
    [Business, Examples] 5 Pinterest Tactics + Back-to-School = A+ Sales
    Create Back-to-School-Specific Boards (from your business account). First, ensure you have a business Pinterest account. Create and pin your own content around these topics, any of your own related products or services, and/or any useful third party content. I’m with you, but guess what? Shoppers aren’t. college DIY.
    [Business, Examples] 23 Outstanding Social PR Guides
    For example: “You knew  you were in PR when you wined and dined a reporter over a 1 1/2-hour lunch with much camaraderie and laughter (while today) You know you are in PR when the reporter you previously worked with is now heading up editorial for a major brand.” Guide to Press Release Optimization by Business Wire.
    [Business, Examples] ? 5 Tips for Marketing in a Highly Regulated Industry
    Marketers serving regulated businesses often struggle to keep up, and it’s a problem that’s only going to get worse. So while the Federal Trade Commission (FTC) has truth-in-advertising, credit, and privacy standards that apply to all businesses, they also have some rules and compliance guides for particular industries. And Ed. ).
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Business, Examples] Hiring Experts Tell All: What They REALLY Want to See on Your Resume
    Same with sales – salespeople have to write emails all day long, so have you mastered the crisp, business style of writing? ” They just want to see a rational explanation -- that you were doing something productive with your time, not just hanging out watching football, ya know? Humans! Length. If they don''t. Formatting.
    [Business, Examples] Total Marketing Automation: The North Star of All Marketing Engines
    Similarly, when creating a product roadmap, it helps to have a single core strategic vision as a kind of North Star that guides all of your product development decisions. For example, free trial CTAs often convert at much higher rates than demo CTAs. But how do you know what marketing engine you should build next?
  • BIZNOLOGY  |  MONDAY, JULY 21, 2014
    [Business, Examples] 12 experts define Key Performance Indicators (KPIs)
    'Key Performance Indicators (KPI’s) are one of the most over-used and little understood terms in business development and management. They are too often taken to mean any metric or data used to measure business performance. In fact, KPI’s are one of the most important guideposts for any business. Every business should have them.
    [Business, Examples] Partner Hiring and Training
    Non-productive partner companies often hire the best, but fall short at training their talent. What tends to be missing or where weak vendors or non-productive partners seem to fail, however, are in two other aspects of management’s responsibility: proper onboarding and ongoing training and development. By Ken Thoreson.
  • THE POINT  |  FRIDAY, JULY 18, 2014
    [Business, Examples] Forrester thinks Content Marketing Isn’t Working – They’re Half Right
    For example, in answer to the question “During the past 12 months, how effectively have your content marketing efforts delivered business value?”. That means just shy of two-thirds of survey respondents felt that content marketing is delivering business value. Today’s B2B buyer doesn’t want to be told which product to buy.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Business, Examples] The Fallacy of the Lazy Millennial
    But as any good business person, this is generally an over simplification and based on our experience, flat out wrong. They are smart, driven, effective, work hard, they are social media savvy, productive, and like to have fun. 'This post originally appeared on the Sales blog. To read more content like this, subscribe to Sales.
    [Business, Examples] 4 Tips For Data-Driven Glory: Insights From Interact 2014
    ” Rutkin and her colleagues combine email behavioral data, product interest data, purchase data and demographic data to craft messages that resonate with specific customers. An email to a rural couple in Nebraska isn’t going to have the same imagery and wording as one sent to an urban youth, for example. ” 2.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Business, Examples] 6 Smart Strategies for Segmenting Your Dynamic CTAs
    In our marketing at HubSpot, for example, we might show our ecommerce audience a CTA for an ebook about how to get started with ecommerce marketing, but to our nonprofit audience, we may show a CTA to sign up for our upcoming webinar about content ideas to help boost fundraising dollars. 'Are you using calls-to-action in your marketing?
  • FATHOM  |  THURSDAY, JULY 17, 2014
    [Business, Examples] How Your Brand Can Avoid These 5 Social Media Mistakes
    Use it to improve your advertising, content, products or services. See example below, from Dove.). Whether you’re a large brand or a small business, don’t freak out if you found yourself saying “oh no, we do that!” 'Oreo. Starbucks. Coca-Cola. Social media envy, anyone? Here they are, along with how to avoid them.
    [Business, Examples] Customer Lifecycle Marketing: Reporting, Part 1
    For example, it is marketing’s role to build awareness among prospects for the company and its products, so that the top of the funnel collects enough of those convertible leads. Attract: Getting your brand and product/service known in the marketplace, and attracting people who may be interested. Attract. your address). Capture.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Business, Examples] 35 Tech Terms Translated Into Plain English
    We all misinterpret some of the techy terms floating around web and product design nowadays -- but now more than ever, marketers need to be familiar with this vocabulary so we can communicate better with our IT, web design, or product development departments. Slang for anything that could stop the launch of a new product, like a bug.
  • ENGAGE  |  WEDNESDAY, JULY 16, 2014
    [Business, Examples] Our Director of Search Answers Common Questions About the Seemingly Mystical World of SEO
    Example: As a content marketing company, McMURRY/TMG can post multiple times a day because content marketing is a constantly evolving industry. So, as an example, if you type  www.mcmurry.com  in, it will redirect you to  www.mcmurrytmg.com   ( www.tmgcustommedia.com  also redirects to  www.mcmurrytmg.com ). For example:  www.
    [Business, Examples] B2B Appeals that Motivate Action
    Following are examples of appeals that have proven successful for different types of B2B offers. Copywriters who effectively push the greed button sell a lot of products. Curiosity – This appeal is most effective with so-called early adopters of products. Greed – Almost everyone is susceptible to greed to some degree.
    [Business, Examples] Actionable Research: A Roadmap to a Successful Rebrand
    professional service firm’s brand can be simply boiled down to the product of a firm’s reputation and visibility in the marketplace (brand strength = reputation x visibility). For example, X% of current clients are strong endorsers of the perceived value of a firms brand. You have a road map and a GPS device. Research
  • 3D2B  |  TUESDAY, JULY 15, 2014
    [Business, Examples] How to Create a Good First Impression on a B2B Phone Call
    Prepare for Business to Business Telemarketing Success. If you’re making a cold call, you are likely reaching out to business people in targeted industries. Do your due diligence to unearth the issues and trends in each industry and how they impact the benefits your products or services provide. Research. It’s simple.
  • ENGAGE  |  TUESDAY, JULY 15, 2014
    [Business, Examples] What’s The Deal With Pain Points?
    Generally, the term “pain point” refers to the problem or need that a business hopes to address with its product or service. Never has kvetching been so productive. That’s not too far from what marketers do when they identify a pain point. So how do you find out what the pain points are? What’s the deal with your customer base?”
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Business, Examples] 9 Awful Ways We Push Customers Away
    You might have the best products out there, but if you don’t showcase them well, even the most willing customer will get put off. Have a lot of variety in SKUs of each product? It''s an indication to the customer of the level of commitment business owners have toward the ecommerce venture. 'Picture this. What went wrong?
    [Business, Examples] The 3-Step Guide to Better Blogging
    'Author: Maggie Jones Having a blog for your business used to be a “nice to have”– great if you needed a project for your summer intern, or a centralized location for SEO-boosting content. It should go without saying that your blog isn’t purely a place to pitch your newest product or talk about your company’s latest accomplishments.
  • BIZNOLOGY  |  MONDAY, JULY 14, 2014
    [Business, Examples] “Brooklyn” – a rejuvenated, hot brand
    'Normally, most people associate branding with a product, service, or company, not a geographic locale. Content Marketing Local Marketing Public Relations Social Business Brand Trust Brooklyn Brand Emotional branding But the brand image is very important for countries, states, and cities as well.
  • WRITTENT  |  MONDAY, JULY 14, 2014
    [Business, Examples] 77+ Resources for Amazing Copywriting
    Regardless of which industry you’re in, when you need to effectively sell a product or service (or even an idea), copywriting is how you do it. However, not every business can afford to hire a professional copywriter. Harrison Amy Copywriting – Amy Harrison teaches businesses how to copywrite things that people actually read.
    [Business, Examples] An Act-On Conversation: Aaron Bolshaw Talks Automated Email Programs … and Why They’re Awesome
    Automated email programs are among the key features of a good marketing automation platform, providing a critical capability for businesses of all shapes and sizes. AARON:  Conditional branching allows you to add business logic to your process. lot of competitor products require that they become your new database of record.
  • WRITTENT  |  FRIDAY, JULY 11, 2014
    [Business, Examples] 9 Content Metrics to Keep an Eye On
    Here are 9 content metrics that will help you determine tangible ROI from your content production. Furthermore, once your business has enough customers to figure out an average order value, you can even find out how much money you are generating from each piece of content by multiplying the number of sales by the average order value.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Business, Examples] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    At HubSpot, everyone knows exactly who our buyer personas are, which means everyone, from marketers to product designers to salespeople to accountants, knows exactly who buys our software. Then, use this template to create your own buyer personas for your business. Your goals should actually matter to your business. Woohoo!
  • SYNECORE  |  THURSDAY, JULY 10, 2014
    [Business, Examples] What is Snackable Content?
    'From testimonials to eBooks, press releases to product videos, for years brands have been developing and producing an endless variety of content for consumption. By producing snackable content you can help you or your business get found, grab consumers attention and drive traffic to your website. Step 1: You make it Visual. Hi there!
    [Business, Examples] Measuring that Which is Meaningful to Your Small Industrial Business
    You can measure all kinds of things with regard to your business, too. But these tools – personal or business-related – and the data they generate can mask potential problems — especially if the data is based on garbage inputs. Fitbit, for example, can tell you that you’ve walked 10,000 steps. m all for measuring things.
    [Business, Examples] 3 Easy (and Cheap) Storefront Marketing Tactics
    If you’re in the food business, the easy option would be to dish out samples of your best-selling products. But any type of business can make this storefront marketing tactic work; a pitcher of cold lemonade on a sweltering day, for example, is a welcoming treat regardless of what you’re actually selling.
    [Business, Examples] Content Marketing? Just Deliver Content People Want
    You need to be able to show how the traffic you earn can translate into business results.”. Julie Long:   “PR companies like GolinHarris have realigned their company structure to account for the 24-7 connected consumer business model through the creation of holistic engagement centers. f5823b ;">. I totally look for growth hackers.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Business, Examples] How to Please Google in a Post-Hummingbird World
    For example, if you search “Taj” and you are located in Agoura Hills, California (where our home office is based), Google will assume that you are more likely looking for directions to a local Indian restaurant or for general academic knowledge of the legendary structure than for directions to the Taj Mahal in India.
    [Business, Examples] 9 B2B Marketing Lessons from Judging Online Campaigns
    Marketing Goals Must Align with Business Goals. While those goals may be important to the marketing team, you also need goals that relate to the high level business goals. These are the things that have material impact on the business. Did you grow your business? What are their typical business problems? Relevant.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Business, Examples] 6 Clever Triggered Emails to Inspire Your Marketing Automation
    Take a look at the examples below for some ideas of triggered emails you can incorporate into your own email marketing campaigns. It''s a small thing for ModCloth to give up in exchange for repeat business. And chances are, people are only going to review products they feel strongly about. 1) Uber: The Welcome Email.
  • E-QUIP  |  WEDNESDAY, JULY 9, 2014
    [Business, Examples] Proposal Specialists Need a Bigger Role
    Who better to change the process and the product than one who has the specific expertise? Don''t settle for the role of merely prettying up the product. For example, do you strive to make your proposals more skimmable ? Business Development Proposals It shows. Who cares enough to raise the bar for proposal quality?
    [Business, Examples] Use These Email Newsletter Topics, You Must
    Highlight blog content Since your small business is creating must-read content (you are, right?), Tell your company story/history Even if you just opened your doors a year ago, your small business has a history. Of course, these are just four examples, but there are plenty more. Recent business awards. Product tips.
    [Business, Examples] Damage Control: 3 Steps to Handling a Company Mishap
    This is exactly what AppFirst CEO and co-founder David Roth did when the accounts of customers using the free level of their products were accidentally deleted. Have any examples of smooth or poorly handled company mishaps? Business Management business communication company crisis company mishap small business managment
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Business, Examples] Are You Bungling Your Blog Homepage Design?
    'When you''re first starting a blog for your business, it''s easy to forget about its homepage design. You can see an example of a simple subscribe option on our homepage. Take a look at Surf Right''s blog as an example. Let''s take Yoh''s blog for example. You care about placing calls-to-action in your posts. Blogging
  • FATHOM  |  MONDAY, JULY 7, 2014
    [Business, Examples] Laws of Marketing Power: Action Over Argument
    We marketers love to make arguments: Why one product is better than another, why one service solves all your problems, why this company is superior to that company, why you’ll feel better with one brand vs. another. For example, what is more compelling when trying to sell? Heck, I do it every week on this blog.) Sympathy = trust.
    [Business, Examples] Creativity for Sales Leaders
    Another example is J.R.R. Ken provides Keynotes, consulting services and products designed to improve business performance. 'Creativity for Sales Leaders. One of the traits sales managers must have or develop is a mind that is creative. It’s all about creating ideas, evaluating them and executing on them. Tolkien and C.S.
    [Business, Examples] Top 4 Reasons People Unsubscribe from Your Emails & How to Keep Them
    According to MarketingProfs , the average unsubscribe rate for most small businesses is below one percent. In other words, you shouldn’t bolster your list with names of friends and family, or add a colleague to your list just because you exchanged business cards at a meeting. 'Wonder why people unsubscribe from your email list?
    [Business, Examples] 20 Expert LinkedIn Guides
    'LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. LinkedIn Creates Product Pages In Bid for More Content-Marketing Dollars by AdvertisingAge.
    [Business, Examples] 5 Tips to Get Listed in Google News
    '100,000 business opportunities every minute. As you can see in the example below, if any results appear, your work is done. Here’s an example: Separate different content types on your site. Most websites contain many types of content – blogs, eBooks, white papers, press releases, product pages, case studies, jobs, etc.
    [Business, Examples] The seven traits of an effective digital enterprise
    If you haven’t already signed up for their free newsletter, go do it — it is one of the sources of business and leadership inspiration I never miss. It is a wonderful example of establishing thought leadership through content. Four years ago, the retail giant’s online business was lagging. Acquire new capabilities.
    [Business, Examples] 3 Factors that Connect Value Prop to Prospects
    To put this into perspective, take a few moments and ask yourself, “Do I clearly and succinctly state the core value proposition of the product or service that I am marketing?”. I don’t sell products and services; I sell results — my guarantee.”. If I am you ideal prospect, why should I buy from you rather than your competitors?”.
  • HUBSPOT  |  FRIDAY, JULY 4, 2014
    [Business, Examples] 9 Brands That Totally Nailed Their Fourth of July Marketing
    To celebrate, many American businesses have spruced up their websites, emails, and social media posts with patriotic spirit. Although your business may not be able to swing a promotion involving helicopters, the biggest takeaway here is the effectiveness of creating business partnerships. Lowes. Happy 4th of July! 1UllbqpjVk.
    [Business, Examples] Why Marketing Advice for Small Industrial Manufacturers Needs to Change
    In his Manufacturing.net article, The Family Business , Michael Collins states that small, family-run manufacturing companies aren’t small versions of large manufacturers. And lastly, the reasons for how and why they market their products and services are very different than for other types of products and companies. Period.
    [Business, Examples] Five companies with a human social media presence
    Right now “being human” is an important theme for businesses. spent time looking around the web and thinking back to experiences I have had and these five businesses stood out in a human way. An example is hosting a Google HOA with GE Healthcare to talk about cancer prevention. How does your business measure up?
    [Business, Examples] The 3 D’s of Brand Building In A/E/C
    Now you may be familiar with the 5 P’s of marketing (Price, Promotion, People, Place and Product) and how they can help you market your services. And if you couldn’t differentiate yourself, how would you expect to see long-term growth and profitability? Differentiate Your Brand. When in reality, it’s quite the opposite.
    [Business, Examples] As the Demand for Online Services Grows, Will The Product Based Business Fade Away?
    adults questions pertaining to their online services use, as well as their product use. Services are being productized and are now more accessible and easy to consume.”. Upon concluding its survey, Avangate made the bold statement that “products are dead,” but is this really the case? The Evolution of The Product.
    [Business, Examples] A Beginner’s Guide to Google Webmaster Tools
    It’s a user-friendly tool that business owners should dive into.”. For example, when you Google “Best Italian restaurant in Miami,” you get these results with snippets under each link. Wouldn’t it be nice if you could control what those snippets say about your business? Here’s a good example. Set up and verification.
  • FATHOM  |  WEDNESDAY, JULY 2, 2014
    [Business, Examples] 6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity
    If you’re on the sales team, you’re accountable for new business – and probably don’t care where the leads are coming from as long as they’re hot! Based on historical data and input from sales, create a scoring model unique to your business. 'Chances are if you’re reading this blog, you’re in charge of leads for your company.
    [Business, Examples] Drip Marketing 101: Benefits and Best Practices
    This kind of timed-release marketing is great for products and services with a long selling cycle, but it can also be used for upsell and cross-selling and developing customer loyalty – no matter what industry you’re in. High-ticket products or complex services are prime candidates for nurturing campaigns. Send a message too early?
  • VIDYARD  |  TUESDAY, JULY 1, 2014
    [Business, Examples] How to end Your Video: Strong Call to Action Examples
    Here’s an example of a video my company animated for HCRI: As you can tell, HCRI is unique in that they only specialize in recruiting for the healthcare industries, so the explainer video itself focused on differentiating them from generalist recruiters. Do you have examples of good video CTAs or video landing pages you’d like to share?
  • WRITTENT  |  TUESDAY, JULY 1, 2014
    [Business, Examples] 15 Battle Test Content Marketing Tricks to Maximize Traffic
    fantastic example of this principle is  Guy Kawasaki’s role as a chief evangelist of Canva. Even when promoting his own products, he’s an avid user of their tools: Image source. Video is a particularly powerful way to market products that may be stiff, hard-to-love, or highly technical. Well, you’ve come to the right place.
    [Business, Examples] Google+ on its Third Birthday
    That said, it hasn’t rolled out everywhere because, as you can see, my mug still comes up when you search for my articles on when I show up on Google News through Business 2 Community , for example. He like G+ and considers it a superior product. 'I have been covering Google Plus since its inception three years ago. No more.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Business, Examples] Why Your Presentations Are Putting People to Sleep
    Countless articles , blogs, and books use him as an example when sharing tips on giving an effective talk. At every keynote product launch, Steve''s slides were as sleek as the iPhone, iPad, or iPod he was talking about. 'We use presentations every single day to tell stories, pitch ideas, share data, and even connect with our audience.
    [Business, Examples] CASL Compliance: Q & A About Canada’s Anti-Spam Law
    She wants to know, “What’s an example of how you would put in a notice that the message is for commercial purposes?”. For example, if someone subscribes to our blog and receives an email each time there is a new content posted, do those emails require a message that commercial content is included?”. Different business models.
    [Business, Examples] 3 Ways to Segment Customers
    Which method makes the most sense for our business and how can we tell? Simply put, industry/firmographic segmentation is to business-to-business, what demographic segmentation is to business-to-consumer. One such example is customer tiering. How should we segment our customers? Customer Tiering.
    [Business, Examples] 8 Components of an Effective Email [GUIDE]
    'Every email your business sends has the potential to build relationships and boost sales. Take a look at the subject line examples below. Teach them about your business, offer a promotional deal, or keep them informed about new products or services. Take a look at the example below. From label. Subject line.
    [Business, Examples] How to find homegrown content marketing evangelists
    Product-Engineering. Customers and clients love to hear the story behind the product. Look to companies like Apple, who regularly showcase their top executives in videos describing the passion and vision behind their products. Product-Engineering. Customers and clients love to hear the story behind the product.
  • ENGAGE  |  FRIDAY, JUNE 27, 2014
    [Business, Examples] 3 Artsy Blogs with a Profitable Following
    'Some of my favorite blogs that I peruse daily—hungry for recipes, humor, inspiration and community—are a wonderful example of the great marriage between following your heart (and art!) and furniture, wallpaper, household products and more for the likes of Target, the Land of Nod and Microsoft. and making good money. Oh Joy.
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [Business, Examples] What Is a Whitepaper? [FAQs]
    'The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. Even in the business world, there are a variety of definitions -- some more product-centric than others. product pitch. What Is a Whitepaper? by 11").
    [Business, Examples] Future Trends in Content Marketing
    For example, call tracking should be used to collect data on the number of content-generated phone calls coming into businesses from mobile devices, and that information should be combined with other data derived from website visits and in-person interactions. So in the future, what trends are emerging? Blurring of Offline and Online.
    [Business, Examples] Future Trends in Content Marketing
    For example, call tracking should be used to collect data on the number of content-generated phone calls coming into businesses from mobile devices, and that information should be combined with other data derived from website visits and in-person interactions. So in the future, what trends are emerging? Blurring of Offline and Online.
    [Business, Examples] Future Trends in Content Marketing
    For example, call tracking should be used to collect data on the number of content-generated phone calls coming into businesses from mobile devices, and that information should be combined with other data derived from website visits and in-person interactions. So in the future, what trends are emerging? Blurring of Offline and Online.
    [Business, Examples] The Beginner’s Guide to Email Marketing
    'So you’ve heard the buzz about how easy and cost effective email marketing can be for your business. But, It also allows you to offer an incentive for subscribers, whether it’s special email-only discounts and deals, or information about new products and specials before they’re released on your website. That’s okay. Start small.
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [Business, Examples] The Best Infographics of 2014 (So Far)
    We love that this infographic isn''t heavy-handed on the product mentions, but still is intriguing enough for you to want to check out their website (which you know because it''s clearly displayed at the bottom). 5) How to Use Cinnamon Sticks , by Frontier Natural Products Co-op. So scroll on and get inspired! Well done!
    [Business, Examples] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 1
    ATRI :                    Content marketing has really become a driving force today, especially for business-to-business marketers. Not just from small businesses or small marketing teams; this is a huge challenge for even bigger marketing teams. One of my favorite examples of this is a website called Crew. link].
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [Business, Examples] 10 Cliché Marketing Taglines We Should All Stop Using
    Commonly used as a way to describe a strength or benefit of a product or company, this awesome phrase tends to run rampant in the technology and manufacturing industries. Look, in most cases, no one cares if your product is built sideways or upside down. Does your products or services make people efficiently effective ?
    [Business, Examples] Obsession with “Listening to Customers” Can Lead You Astray
    This is why Apple has sold so many products, despite the fact that Steve Jobs supposedly didn’t listen to his customers. If you provide lousy products and services they probably won’t come back, regardless of how much you listened. For example, in the software industry, this often means enhancements to current features.
    [Business, Examples] Be Relevant or Die: The New Nature of Nurture
    You marketed to as many people as possible, regardless of their fit for your product or service. But the point of tracking isn’t to lump everyone together – it’s to understand how each individual experiences our products. But what if that same copywriter takes two more separate actions that reveal a deeper interest in your product?
  • HUBSPOT  |  THURSDAY, JUNE 26, 2014
    [Business, Examples] Resistance Is Futile: 17 Calls-to-Action You Can't Help But Click
    To help you identify what''s effective and what''s not, I''ve listed out the following 17 examples of CTAs that totally rock. These stellar call-to-action examples are broken out into three categories: simple and effective design, click-worthy copy, and balancing multiple CTAs on one page. Did you once download Evernote? Dropbox?
  • HUBSPOT  |  THURSDAY, JUNE 26, 2014
    [Business, Examples] 8 Rookie Facebook Mistakes No One Should Still Be Making
    Well, the same can be said for Facebook: Just because your business has a Page doesn’t mean that you’re using it right. For example, what does the tone of this post from Philippine Airlines say to you? If you want to see some examples of brands with brilliant tone in their writing, check out this blog post.
  • VIDYARD  |  WEDNESDAY, JUNE 25, 2014
    [Business, Examples] Is There a Formula for Creating Great Explainer Videos?
    Who is the viewer who makes purchasing decisions regarding your product or service? Preferences will vary depending on the persona you’re targeting, but you must know who the video will be designed to appeal to right from the start in order to make targeted and strategic video choices throughout the production process.
    [Business, Examples] What’s in a Hashtag? 4 Ways a Hashtag Can Drive Your Brand Story
    The campaign allows customers to seek out products by curating photos using the designated hashtag. In return, they receive real-time responses from Zappos, who tracks down the product for the customer. This hashtag is not just part of the campaign – it also reflects their customer-focused culture and loyalty-based business model.
  • HUBSPOT  |  WEDNESDAY, JUNE 25, 2014
    [Business, Examples] 10 Examples of Simply Wonderful Email Marketing
    'Two years ago, I wrote a post for this blog called " 10 Simply Awesome Examples of Email Marketing.". Since then, I''ve been collecting examples of email marketing that are awesome to be used in a sequel to that post. And, hey, sorry it took two years to collect more examples. 1) Klout Nails Hyper-Personalization. K.I.S.S.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Business, Examples] 10 Things to Nix in Your Next Email Newsletter
    For example, Skillshare sends a newsletter that notifies readers about upcoming classes: Instead of their calls-to-action screaming “view this post!” I’ll go back to the BuzzFeed example above. I’ve read some that I absolutely love. As Henry David Thoreau would say, “Simplify, simplify.”
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