• CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Business, Examples] Content Methodology: A Best Practices Report
    they compete both against their business competitors and all content creators that vie. returns on business-related goals. Product and research divisions can provide dynamic. have on myriad aspects of the business and driving the goals of specific divisions (e.g., business goals, such as “cost savings, risk. going.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Business, Examples] Ask a Content Guy: What Content Metrics Really Matter?
    Your company’s business goals should determine your content objectives, which should, in turn, determine the key performance indicators (KPIs) you measure. See BuzzFeed’s case studies for some good examples. and compare production metrics to performance metrics. Here’s an example from my personal dashboard.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Business, Examples] Why Improv Comedy Is the Next Big Marketing Trend
    Brands and advertisers are increasingly finding value in improv comedy—both as a form of branded content and a business tool. You can now add, UCB Comedy, a digital production company, to that list. For example, after establishing characters, performers can ask themselves: “If this is true, then what else is true?”
  • INTEGRATED B2B  |  THURSDAY, MAY 26, 2016
    [Business, Examples] What is a Marketer CEO?
    For B2B marketers, understanding the views of these CEOs can provide vital direction that will better equip them to meet the CEO’s expectations and contribute most value to the business. It goes far beyond differentiating technical features of their products, but into the value that they can provide to customers’ businesses.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 26, 2016
    [Business, Examples] B2B Social Media: An Underutilized Method for Improving SEO Performance
    They are able to connect with buyers interested in their products and make a sale. Just because a consumer sees a company’s product online, doesn’t mean they are going to place an order the next morning. Unfortunately, many businesses struggle with this. Today, pretty much everyone uses social media – not just Millennials.
  • PR MEETS MARKETING  |  THURSDAY, MAY 26, 2016
    [Business, Examples] PRMM Interview 21 with Scott Lum on content and social media marketing
    00:50 – Can you give us a little bit of an example of your content marketing approach to manage that much content? We wanted to make sure we engaged with them as necessary, provide a way to support them so if they have questions about some of our products or what our products be able to have a channel for that.
  • BIZNOLOGY  |  THURSDAY, MAY 26, 2016
    [Business, Examples] Promotional products: making them effective branding tools for your business
    Promotional products have really stood the test of time in the marketing world. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime. Research Shows the Positive Impact of Promotional Products for Businesses.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Business, Examples] 7 New Twitter Features You May Have Missed
    Users will no longer have to add a character prior to a reply -- for example, ".@meghkeaney" Back in October, Twitter CEO Jack Dorsey made a public appeal to developers to submit ideas for product enhancements: Developers on Twitter: please tweet your ideas and requests using hashtag #helloworld. No small portion. We're listening!
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Business, Examples] How to Learn Anything Faster
    For example, let's say you want to learn how to play the guitar. Now, 20 hours is a lot less than 10,000 hours, but it's still a big time commitment to carve out our busy lives. If you've done some reading on productivity, you may have heard of Parkinson's Law. Productivity Professional Development Daily Weekly Canonical
  • ACT-ON  |  WEDNESDAY, MAY 25, 2016
    [Business, Examples] 5 Ways to Help Inside Account Executives Build Their Own Pipeline
    This specialization helps both groups stay productive and motivated. If your sales reps invest too little time in pipeline development, they’ll fall short of the amount of business that they need to develop on their own. His software shows product marketing teams which content will help your sales reps close deals.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 24, 2016
    [Business, Examples] CRM Evolution Conference: Mobile Really Does Change Everything About Marketing
    For example, you wouldn’t store the minute-by-minute history of weather in every location if it were only relevant at times and places of customer interactions. I snuck down to Washington DC yesterday for a few hours at the CRM Evolution conference, where a critical mass of industry experts triggered a chain reaction of interesting thoughts.
  • LATTICE  |  TUESDAY, MAY 24, 2016
    [Business, Examples] The Next Generation Platform for Account-Based Everything is Here!
    For example: Demandbase runs an account-based program across 3,000 accounts (including enterprise and mid-market segments). For the past year or so, our product and engineering teams have been hard at work re-architecting our platform to help companies operationalize “Account-Based Everything” across their entire business.
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Business, Examples] 10 of the Best Brands on Twitter (And Why They're So Successful)
    And to learn more about how to succeed on Twitter, download our introductory guide to Twitter for business.). While they may be a smoothie and juice brand, they stay far away from pushily promoting their products. Here are two examples: Just keep running. When it was first created, Twitter was designed mostly for individuals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 24, 2016
    [Business, Examples] Someone’s making money off your copyrighted content (But it isn’t you)
    That makes it all the more aggravating when we find examples of companies unfairly making money off your copyrighted content. And yet there are entire businesses (like Business 2 Community and NewsCred) built on licensing content created by others to third parties. By Kerry Gorgone, {grow} Contributing Columnist.
  • ACT-ON  |  TUESDAY, MAY 24, 2016
    [Business, Examples] Demand Generation 101: 7 Tactics For Generating High Quality Leads
    The Content Marketing Institute defines demand generation as “the practice of creating demand for an organization’s product or services through marketing.”. Your audience should be more likely to purchase your products or services,” said Rachel Rosin , Act-On’s Web and Content Optimization Manager. The players. The methods.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 23, 2016
    [Business, Examples] Sales Contests: Building a Culture of High Performance
    The second rule is that creating fun in your sales culture is the main outcome-surely you may wish to add “net new client’s” or sell certain products/services and increase sales-but it is sales leaderships objective to make the sales contest is a fun experience. “ If it isn’t fun, it isn’t selling”. Contest Sampler. Set the ground rules.
  • HUBSPOT  |  MONDAY, MAY 23, 2016
    [Business, Examples] How to Make Remote Work Actually Work
    have very little in the way of tech savvy, but I do know that a good operational and technical foundation helps remote workforces stay productive. She found it difficult at first but says it made her far more productive being visually present in meetings, and is grateful to have the infrastructure to support that. Not contractors.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2016
    [Business, Examples] A course correction for influence marketing measurement
    But I love watching people I trust talk about products they use.” ” She gave the example of a woman she follows religiously who does demos on YouTube about applying make-up. In fact, he has little business experience at all. Here’s an example of a “gap” in the influence space. WHAAAAT?
  • HUBSPOT  |  MONDAY, MAY 23, 2016
    [Business, Examples] The 7-Step Formula for Writing Copy That Sells
    Direct Marketing” because he wrote countless successful direct mail pieces, selling everything from surgical dressings to business club memberships. That’s what makes Bob Stone’s Gem so compelling: it forces marketers to focus on and, therefore, highlight the benefits of their product, service, cause, program -- what have you. Perhaps.
  • CONTENT STANDARD  |  SUNDAY, MAY 22, 2016
    [Business, Examples] Pressure
    Whether developing an advertising campaign for the web or creating a new commercial for broadcast TV, brands are quick to use any channel available to put their product and message in front of the biggest audience possible. In the first half of the decade, US advertising was still ramping up to meet the demand of new products.
  • CONTENT STANDARD  |  SATURDAY, MAY 21, 2016
    [Business, Examples] Are 2016 Messaging Apps Finally the Death Knell for Email?
    Over the years, email marketing has proven to be one of the most effective communication tools for businesses: It stood firm in the face of early messaging alternatives like AIM and MSN, benefited from a mobile shift, and has survived numerous death warrants issued by social media’s rise. It’s Monday at 6:29 a.m. her alarm sounds.
  • CONTENT STANDARD  |  SATURDAY, MAY 21, 2016
    [Business, Examples] Are 2016 Messaging Apps Finally the Death Knell for Email?
    Over the years, email marketing has proven to be one of the most effective communication tools for businesses: It stood firm in the face of early messaging alternatives like AIM and MSN, benefited from a mobile shift, and has survived numerous death warrants issued by social media’s rise. It’s Monday at 6:29 a.m. her alarm sounds.
  • JUNTA 42  |  SATURDAY, MAY 21, 2016
    [Business, Examples] This Week in Content Marketing: Advertising and Content Marketing Are Different?
    We wrap up the show with a This Old Marketing example of the week from OBEY. Sir John Hegarty on the perils of content marketing (8:15): Business Insider recently interviewed legendary British ad man Sir John Hegarty about the current state of digital media. This Old Marketing example of the week (51:51). This week’s show.
  • ACTIVEDEMAND  |  FRIDAY, MAY 20, 2016
    [Business, Examples] The Role Call Tracking Plays in Sales Planning
    This capability for enhanced call tracking conversation analysis automates the task of scoring and categorizing calls based on the purpose of the call, what was discussed during it and what products and next steps may have been mentioned. How does this pertain to sales planning? How’s that for a valid statistic?
  • HUBSPOT  |  FRIDAY, MAY 20, 2016
    [Business, Examples] How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality
    Want an example? At Grammarly , we use both our product and a human copy editor to be doubly sure nothing slips through. Our team of world-class linguists are constantly iterating our product to ensure it's something we can get behind. QA Team: Tests all the above variables across possible use cases in production (i.e.,
  • BIZIBLE  |  THURSDAY, MAY 19, 2016
    [Business, Examples] Why ABM Marketers Need A Predictive Account Engagement Score
    For example, here are some questions about account engagement that demand gen marketers typically don’t need to consider when scoring leads: How many people within an account do you need to engage to make them likely to buy? Jason Tillman, Senior Product Marketing Manager at Bizible, The Definitive Guide to ABM Measurement.
  • 6SENSE  |  THURSDAY, MAY 19, 2016
    [Business, Examples] Founder Q&A: Predictive Powered Account Based Marketing
    When done right, ABM can increase the top line (pipeline growth, conversion rates from marketing to sales), help the bottom line (decrease spend by spending on the right people who are in active buying cycles) and enhance productivity (fewer sales touches to convert, bypass telequalification). For example, Xactly is a customer. Day 1.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 19, 2016
    [Business, Examples] [Infographic] Why Creating A Personal Online Experience Is Critical
    Author: Ellen Gomes The web is so ubiquitous in our lives—for both consumers and businesses—that it has become one of the single most important ways for brands to communicate with their buyers. These are both common examples of personalization. Which gets your business? So how can you deliver on these high expectations? .
  • SALES ENGINE  |  THURSDAY, MAY 19, 2016
    [Business, Examples] B2B Content Marketing Strategy Should Focus on Developing Lead Intelligence
    This is a primary role for content marketing programs in the B2B space, especially when an outside sales force is being deployed to sell a complex product or service. An experienced sales rep could read eye contact and body language and would pretty much know the challenges that the business faced. Sales Enablement
  • IKO-SYSTEMS  |  THURSDAY, MAY 19, 2016
    [Business, Examples] Lead Generation Tweaks for Building a Better Sales Pipeline
    Every business wants the most efficient sales process. From the most productive sales reps and the most streamlined sales funnel, we all want a veritable machine that drives sales. We’ll look at examples of how inbound and outbound can be used with data sets to compound sales pipelines. Here they are: #1: Narrow the Focus.
  • IKO-SYSTEMS  |  THURSDAY, MAY 19, 2016
    [Business, Examples] Lead Generation Tweaks for Building a Better Sales Pipeline
    Every business wants the most efficient sales process. From the most productive sales reps and the most streamlined sales funnel, we all want a veritable machine that drives sales. We’ll look at examples of how inbound and outbound can be used with data sets to compound sales pipelines. Here they are: #1: Narrow the Focus.
  • ACT-ON  |  THURSDAY, MAY 19, 2016
    [Business, Examples] Blog ROI: 4 Tactics to Capture Greater Results
    Here are some examples to inspire your blogging efforts. For example, Airbnb is using the power of images through its blog to boost results and engage more deeply with readers. For example, it published “Killer User Onboarding Starts with a Story,” in which humor was used to reinforce the content. But where should you start?
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Business, Examples] How We Grew Inbound Traffic by 300% in 6 Months
    Our initial goal was to double this number in just 6 months, so by the end of 2015 we would have roughly double the number of users hitting our site, and double the number of users signing up to use our product, Gleam. Most SaaS businesses have many different levers that they can pull to influence growth. Kick-ass Product Guides.
  • VIDYARD  |  WEDNESDAY, MAY 18, 2016
    [Business, Examples] Video Fails Sometimes: Some Old Advice to Achieve Marketing Success
    Samsung has done a great example below, using the 360 technology to reveal the message in new and surprising ways. In this video, Samsung is trying to get their message across to customers in a meaningful way, but it would be just as powerful to a business prospect. Real talk, not all marketers actually studied marketing. First Name*.
  • SNAPAPP  |  WEDNESDAY, MAY 18, 2016
    [Business, Examples] “Your Content Can Change People’s Lives” – Neil Patel on the Power of Interactive Content
    Think of the ability to calculate your own departments ROI by using a customizable calculator , or quickly navigating a product picker assessment that identifies exactly the right choice , without having to do comparisons, talk to sales, sit on hold. Successful content campaigns increasingly have a common element: engagement. Easy, right?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 18, 2016
    [Business, Examples] Content Marketing Strategy: How to Create Cross-Team Alignment
    Singular, one-off projects are matched with custom, one-off KPIs or limited to a siloed business unit. Meanwhile, the product team knows a major event is coming up, but has no insight into what the events team is planning. Let's return to our Kapost example, where our vision was to strengthen value props. Planning.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Business, Examples] Personalization Makes Programmatic Advertising a Win-Win
    Even in the face of smarter programmatic advertising (software-created, specifically-targeted advertising) algorithms and massive databases storing information on industries, businesses, consumers, and everything in between, ads are still falling flat with your audience–where the use of ad blockers is clear evidence that something needs to change.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Business, Examples] 17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More
    Thanks to these changes, marketers can use the Instagram app to relate with their fans and customers, to communicate their business' personalities and brand stories, and to express artistic creativity. Check out the examples below. 17 Inspiring Instagram Video Examples. In fact, you barely see the product itself.
  • 3D2B  |  TUESDAY, MAY 17, 2016
    [Business, Examples] Inbound Lead Conversion Tips You Need to Know
    Budget, authority to buy, need for your product or solution, and time urgency (BANT). For example, if someone has watched a webinar or is trying out a free demo, you can probably be justified in giving them a high lead score, indicating that they have a greater chance of converting than the lead that has just downloaded your tip sheet.
  • BIZIBLE  |  TUESDAY, MAY 17, 2016
    [Business, Examples] The Data-Driven Marketer's Guide to SiriusDecisions Summit 2016
    It ties all of your online and offline efforts to revenue, allowing teams to optimize the channels that are actually driving business results. This presentation will provide the following benefits: Learn strategies for unifying the data that fuels marketing’s key business processes. The “Art & Science” of B2B Marketing Attribution.
  • SNAPAPP  |  TUESDAY, MAY 17, 2016
    [Business, Examples] What Are Customers Looking for at the Bottom of the Funnel?
    Take this example from Super Spicy Media , a social media management company. For these customers, a discounted period or free trial can allow them to get hands-on experimentation with your product or service (and to see for themselves the many benefits of your offering.) Social Proof That Addresses Their Concerns. Enter social proof.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 17, 2016
    [Business, Examples] 3 Ways to Own a Meeting and Swing Momentum in Your Favor
    What are their expectations from your product or service? That’s why it’s important to come to every meeting with your A-game, ready to demonstrate not only a new learning but something that could positively change the way the team or company does business. Author: Jessica Minasian Let’s face it. Choose a Captain.
  • ACT-ON  |  TUESDAY, MAY 17, 2016
    [Business, Examples] 5 Tips to Get Your Content Shared More Often
    Forty-nine percent of people in the study said that they share to inform others about products, change the opinions of others, or encourage action. For example, No Nonsense Insurance created an interesting infographic in a traditionally unexciting industry. Please share your examples and tips to get your content shared.
  • LEANDATA  |  MONDAY, MAY 16, 2016
    [Business, Examples] How LeanData Stacks Up
    At some point, Scott Brinker began to notice a familiar pattern at business conferences. All the rest of us learn an awful lot by looking at these examples.”. Over the past few years, there has been an explosion in MarTech products. The speaker would say something like: And here are the tools that we use. Scott Brinker.
  • NUSPARK  |  MONDAY, MAY 16, 2016
    [Business, Examples] A CMO’s Guide to Conversion Metrics with Google Adwords
    Values can be either the same for all conversions recorded, or it could vary (as in ecommerce-because product prices vary). Example: If a click leads to a gated content download AND a free demo, you can attribute both conversions to one click or prospect, or just track it as one conversion per click, meaning it becomes a “converted click.”.
  • HUBSPOT  |  MONDAY, MAY 16, 2016
    [Business, Examples] The 5 Most Common Mistakes Made By Veteran Inbound Marketers
    For example, we worked with a company that sold HR information systems and in their case, the IT manager was the negative persona. Their experience in dealing with your products/services. In all of these cases, these companies were getting good results, but had found that these results were plateauing or declining. Their priorities.
  • LEANDATA  |  MONDAY, MAY 16, 2016
    [Business, Examples] Frugality, Ping-Pong Tables and Silicon Valley Startups
    Appthority recently was highlighted in a Los Angeles Times article as a prime example of Silicon Valley’s new-found appreciation of frugality in a time when venture capital has dried up. Everything is about resiliency now to weather the storm,” Tim McSweeney, director at Restoration Partners, recently told Business Insider. High rents.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 16, 2016
    [Business, Examples] 7 Steps to Success for Sales Managers
    Max’s style is to pose a question and then provide the reader the opportunity consider the issue with the examples/case studies and definitions, he focused on “Adaptability, Mental Toughness, Bad-Boss, Ego and EQ”. His five steps with real world examples is terrific. 7 Steps to Success for Sales Managers. -A book review-. Red Flags.
  • INFER  |  MONDAY, MAY 16, 2016
    [Business, Examples] The Risks of Blending Customer Signals from Disparate Sources
    When it comes to business-to-business customer analytics, there’s a wide range of signals to choose from – a company’s business model, technology vendors, relevant job postings, public filings, social presence, website activities, marketing engagement, third-party intent data, and other attributes. The Importance of Time.
  • CONTENT STANDARD  |  MONDAY, MAY 16, 2016
    [Business, Examples] What’s the Difference Between an Experience and a Customer Experience?
    Product, sales, marketing, and others all work to optimize and improve their slice of the internet, siloing innovation and breaking up customer experience design. That point of action—that’s where a business can turn CX into a vivid and fresh and forever experience. Today, eMarketer projects e-commerce sales will surpass $3.5
  • CONTENT STANDARD  |  MONDAY, MAY 16, 2016
    [Business, Examples] What’s the Difference Between an Experience and a Customer Experience?
    Product, sales, marketing, and others all work to optimize and improve their slice of the internet, siloing innovation and breaking up customer experience design. That point of action—that’s where a business can turn CX into a vivid and fresh and forever experience. Today, eMarketer projects e-commerce sales will surpass $3.5
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 16, 2016
    [Business, Examples] Too much of a good thing? The weird truth about social proof.
    In our busy world, we constantly look for clues that can help us determine the truth in uncertain situations. Here are some examples: I was in a new town and judged the popularity of a restaurant by the number of cars parked outside. But as I illustrated in my book review example, sometimes you can have too much of a good thing. According
  • CONTENT STANDARD  |  SATURDAY, MAY 14, 2016
    [Business, Examples] How IoT and Customer Data Will Forever Change Marketers’ Jobs
    That’s the new data economy consumers and brands are dealing with today: Companies want good user data, and users want good products and experiences. But by sharing their information with trusted IoT technologies, they’re getting a much better product and experience in return. IoT Is an Active Digital Strategy.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Business, Examples] How to Upgrade Your B2B Marketing Strategy with AdWords
    Here are the best practices to create ad groups: 
 Group keywords with similar themes : For example, put all “software” keywords in one ad group, separate from “solutions” or “platform” keywords
. It’s difficult to give a complete summary of the content you’re offering or the total benefits of your product in only 70 characters.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 13, 2016
    [Business, Examples] Increase Your Open Rates with Sizzlin’ Summer Subject Lines
    If you run an outdoor pool or an ice cream parlor, summer is a booming time for business. But even without summer-themed products and services, you can still add a splash of excitement to your marketing. How are you celebrating summer at your business? Draw attention with summer words and phrases. Promote a summer sale.
  • VIEWPOINT  |  FRIDAY, MAY 13, 2016
    [Business, Examples] What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer
    The company had a good product—better than the competition—yet it disappeared. Sales reps did not know how to prospect for new business so the 20,000 “leads” were ignored and wasted. Here’s an example from one of our past research partners, an $80 billion IT management organization. Validation of business issues/opportunities.
  • INFLUITIVE B2B  |  THURSDAY, MAY 12, 2016
    [Business, Examples] The One Thing Your Account-Based Marketing Strategy Is Missing
    For example, they could recommend your products to others , provide positive online reviews, or refer new business. Examples of these target customers include: Named accounts that you want to convert (new business). That’s one reason why account-based marketing has become a popular strategy in recent years.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 12, 2016
    [Business, Examples] Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
    This led to the question, “Are we in the and business or the or business?” The mix of inbound and ABM are really up to you and dependent on the nature of your business. Unfortunately, the stats show that 90% of B2B businesses use content marketing, but only 30% are effective at it. happier customers). Be patient.
  • SNAPAPP  |  THURSDAY, MAY 12, 2016
    [Business, Examples] 7 Creative Examples of Bottom-of-the-Funnel Marketing
    In this post, we’ll not only look at who’s using bottom of the funnel marketing, but also at some creative examples that you can pull ideas from, too. Let’s look at a few fantastic examples. Creative Examples of Bottom of the Funnel Marketing. Take this example from Copyblogger. Look at this example from Element.
  • KAPOST  |  THURSDAY, MAY 12, 2016
    [Business, Examples] Marketing and Customer Experience: An Interview with Robert Rose
    Social is a great example of this. In many businesses, the idea of producing more and more content is at such a fever pitch that it’s often hard to just stop, take a step back, and ask ourselves what we’re actually building. year from now, when you look at your content production what will you have? This is a mistake.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Business, Examples] 11 of the Best Slack Apps & Integrations to Try
    For example, a poll written in Slack like this: /poll "where should we have lunch?" So if you want to know whether anyone on your team knows someone in Google's San Francisco office, or whether anyone on your team went to business school in Europe -- then you can at least start your search right in Slack. Image Credit: Product Hunt.
  • ACT-ON  |  THURSDAY, MAY 12, 2016
    [Business, Examples] 10 Embarrassing Writing Mistakes I See Way Too Often
    The Grammar Girl website advises this memory trick: “Inside the US, inside the quotation marks,” – and then gives these examples: “Don’t underestimate me,” she said with a disarmingly friendly smile. I can never remember how to spell “bureaucracy.”. As an example, Act-On has no plans to change how and when it capitalizes “internet.”
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 11, 2016
    [Business, Examples] Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On
    And that’s Facebook’s mission—helping businesses and marketers connect with people across their entire lifecycle, from engagement to retention, and provide the data for marketers to feel confident about their decisions. This afternoon’s keynote brought great insights, celebrations, and inspiration.  Getting Students Engaged. The lesson?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 11, 2016
    [Business, Examples] Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On
    And that’s Facebook’s mission—helping businesses and marketers connect with people across their entire lifecycle, from engagement to retention, and provide the data for marketers to feel confident about their decisions. This afternoon’s keynote brought great insights, celebrations, and inspiration.  Getting Students Engaged. The lesson?
  • CONTENTLY  |  WEDNESDAY, MAY 11, 2016
    [Business, Examples] How 3 Insurance Companies Took Content Marketing by Storm
    ” From the get-go, Johnson’s plan was to eventually house some of this content on State Farm’s  website  and even publish content created in-house, striking the balance between promoting owned media that was fun and provided the necessary product information. The goal is to create engagement,” Johnson said. Oscar.
  • SNAPAPP  |  WEDNESDAY, MAY 11, 2016
    [Business, Examples] “Bigger, Bolder, Braver”: Ann Handley on Creating Content That Resonates
    Is it a case study example where there are a bunch of impressive numbers and results linking to revenue increase? Forbes Magazine named her one of the 10 most influential people in Social Media, and she is recognized as one of the top blogging voices when it comes to writing for business. Absolutely. Super cute. It’s really amazing.
  • HUBSPOT  |  WEDNESDAY, MAY 11, 2016
    [Business, Examples] The Power of Visual Storytelling: 15 Stunning Examples to Inspire You
    Before the days of neon lights and marquee signs, business owners had to get creative when it came to advertising their establishments. Below you'll find 15 of the very best examples of visual storytelling from B2C, B2B, crowdfunding, and SaaS. 15 Stunning Examples of Visual Storytelling. 1) Modcloth. They had to get artistic.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 10, 2016
    [Business, Examples] Live From Marketing Nation Summit: Digital Transformation, Resilience, and Authenticity
    Marketers have transformed from being a service component of the business, with the purpose of feeding leads to sales and the perception of being a cost center, into a critical competitive foundation of the business with a seat at the revenue table. What is the business impact? And, it’s already begun. The Nation Talks.
  • 6SENSE  |  TUESDAY, MAY 10, 2016
    [Business, Examples] From Da Vinci to Data: The Heroes of Modern B2B Marketing
    The evolution of big data tools like Hadoop and Spark and the data science techniques to use them effectively have come to inform business outcomes, influence mobile and location-aware technology and have evolved 15 years of digital marketing techniques. The business model behind those publisher’s destination websites? Latest
  • CONTENTLY  |  TUESDAY, MAY 10, 2016
    [Business, Examples] Finance Marketers Explain How to Capture a High-Value Audience
    Frozen is an example of how the right kind of story can attract the right kind of audience. While each panelist had a slightly different idea of the perfect hire, they all emphasized the importance of fueling the storytelling machine with people who are able to use creativity to fulfill business goals. Feed the mid-funnel pipeline.
  • CONTENTLY  |  TUESDAY, MAY 10, 2016
    [Business, Examples] Finance Marketers Explain How to Capture a High-Value Audience
    Frozen is an example of how the right kind of story can attract the right kind of audience. While each panelist had a slightly different idea of the perfect hire, they all emphasized the importance of fueling the storytelling machine with people who are able to use creativity to fulfill business goals. Feed the mid-funnel pipeline.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 10, 2016
    [Business, Examples] Instagram Feeds Worth Following: 5 Brands With 5 Lessons for B2B Marketers
    Businesses have always looked for creative ways to make buyers aware of their products. Today’s business marketers have a lot of tools available for them to target and fine-tune their efforts, from databases and list parsing to surveys and eye tracking software. The Which brands do you think serve as shining examples?
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Business, Examples] How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy
    Snapchat is now known as a platform for individuals and brands -- one that allows users to create quick, lighthearted, and even educational video content without using valuable production resources. And while we're still getting our feet wet, we've already learned a lot about executing and iterating a successful Snapchat business strategy.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Business, Examples] The 5 Best Retention Marketing Tactics for Your Online Store
    While not every tool will work for every business, here are the top retention tools available, and when you should use them. The ideal strategy will depend on the stage your business is in. Tools like help desks and live chat systems allow you to add a human touch to the support of your online business. Let’s start basic.
  • WEBBIQUITY  |  TUESDAY, MAY 10, 2016
    [Business, Examples] The Nine Best Facebook Marketing Tools
    Again, as for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Along with Google, Facebook is one of the giants of the Internet. Google Review Count: 790,000. ” — Rebekah Radice.
  • CEROS  |  TUESDAY, MAY 10, 2016
    [Business, Examples] Incorporating Interactive Marketing into Your Content Strategy
    For example, I’m sure when planning for 2016, you made a promise to incorporate innovation into your strategy. Now that you know what interactive marketing actually is and have explored some examples of popular interactive content types , it’s time to start thinking about how to implement it in your own program. Happy reading!
  • FATHOM  |  MONDAY, MAY 9, 2016
    [Business, Examples] Why You’ll Never Reach Your Audience Unless You’re an Anti-Channel Marketer
    With the increased mobile usage we’re seeing today, an individual can be almost anywhere and check his or her emails, for example.  For example, some car repair companies have started sending SMS messages, emails, or in-app notifications to customers to notify them of service updates, remind them of upcoming appointments, and more.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 6, 2016
    [Business, Examples] [Ebook] Wake Up Your Sleepy Subscribers with Reactivation Campaigns
    Too busy – I would open your emails, but I’ve been pretty jammed lately. In the example below, a new email address comes into your database on Jan 1 st and on Feb 15 th that new email address made their first purchase! New content, videos, cheat sheets, or products. Too many emails! – I’m feeling overwhelmed. DO YOU?
  • CONTENT STANDARD  |  FRIDAY, MAY 6, 2016
    [Business, Examples] 10 Brands That Have Perfected Their Social Media Marketing Voice
    Consider this fairly common situation: A consumer picks up your product in the store and immediately loves it. After all, the customer still bought your product, right? Instead of simply heralding its juice products, Innocent posts chuckle-inducing, relatable content. Does it really matter? Taco Bell. Netflix. Innocent Drinks.
  • HUBSPOT  |  FRIDAY, MAY 6, 2016
    [Business, Examples] How to Have a Super Productive Weekend: 12 Helpful Tips
    Productivity" has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. But busyness is not the same as productivity. So, what are some ways you can make your weekends more productive, in every sense of the word?
  • HUBSPOT  |  FRIDAY, MAY 6, 2016
    [Business, Examples] The Science of Speed Reading: How Well Does It Actually Work?
    Imagine breezing through a lengthy business report in mere seconds, or tackling War and Peace in a single afternoon. Take six-time world speed reading champion Anne Jones, for example, who read all 784 pages of Harry Potter and the Deathly Hallows in just 47 minutes. Productivity Daily TOFUSo, what's going on here?
  • SALES ENGINE  |  THURSDAY, MAY 5, 2016
    [Business, Examples] Outsourcing Expert B2B Content? Focus on Business Problems
    times more leads, and you’ve been burned outsourcing content production in the past, that number looks pretty scary. Content for Lead Generation Should Focus on Business Problems, Not Solutions. It’s about identifying business problems that generate interest. Content Strategy
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Business, Examples] 6 Sneaky Places Brand Inconsistencies Hide (And How to Fix Them)
    To make sure that you're covering all the bases, we've outlined six sneaky places where brand inconsistencies tend to hide -- from the depths of your product descriptions to that email you're about to send. One of the biggest culprits of brand inconsistency resides in product descriptions and feature pages. How to Fix It.
  • ACT-ON  |  THURSDAY, MAY 5, 2016
    [Business, Examples] Team Trifecta: Why Align Customer Success with Sales & Marketing?
    We suggest adding a third business area – customer success – to the alignment mix for what we’re calling the team trifecta. As a result, when one of those teams is out of alignment with the others, it is the business as a whole that suffers. Do we employ integrated business processes? Why is this so important? Why marketers?
  • CONTENTLY  |  WEDNESDAY, MAY 4, 2016
    [Business, Examples] Marketing’s Uneasy Relationship Between Research and Creativity
    We know how many people are buying certain products. The ad is bizarre, catchy, and mildly off-putting—but it works, uniquely highlighting Quiznos products. ” It turns out that different products need different creative strategies to be most effective. Today’s marketers can collect data on almost everything.
  • LEANDATA  |  WEDNESDAY, MAY 4, 2016
    [Business, Examples] The Fallacy of Inbound Versus Outbound
    In the blue corner, we have that time-honored business strategy, Outbound Marketing! We can settle this, once and for all, by having them duke it out until one is flat on the business canvas. Then in recent years, marketing has become more about Inbound with the idea of creating content that pulls people toward your product.
  • FATHOM  |  WEDNESDAY, MAY 4, 2016
    [Business, Examples] Moving Up The Paid Media Experience Curve – Part 1
    Earned Media:   Channels not directly owned or controlled by a brand—for example, when a brand’s customer is talking about it on social media. Going after existing demand for your product or service is only one part of the puzzle, though. And while there are a variety of tactics marketers employ to combat this disengagement—Social. 
  • BUZZSUMO  |  WEDNESDAY, MAY 4, 2016
    [Business, Examples] 10 Ways to Boost Your B2B Content Shares
    These two networks offer a significant opportunity for B2B blogs–in particular product and research news posts for Facebook and practical tips and industry trends for LinkedIn. Use viral headline structures and shares news on Facebook, particularly articles on new products and research. Product Launch Content. Summary.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 4, 2016
    [Business, Examples] 5 Ways Your B2B Marketing Automation is Failing
    If your business sits in the last bucket, the 26% that is not yet reaping the benefits of marketing automation, you’re likely ready for some tips on what you need to do differently. You’ll likely need skilled business development specialists who are comfortable working on the phone. Winning the lead is just the beginning.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 4, 2016
    [Business, Examples] 4 Ways to Win the Hearts of Consumers
    Thanks to our global economy, I’m not just limited to products in the US. I can order a dress and a swimsuit from Australia, tea from the UK, and ham directly from Spain–all without leaving my couch. Companies that understand how people make decisions win business. How do you create Apple-like fanaticism for your product?
  • KAPOST  |  WEDNESDAY, MAY 4, 2016
    [Business, Examples] 6 Steps to a Killer Brand Awareness Campaign
    Audiences today are more inundated than ever with marketing messages, new businesses and brands, and more tools that promise privacy, security, productivity, ease of use, and efficiency. “If you build it, they will come.” Or so says some baseball movie that everyone seems to quote in times like these. The problem with these campaigns?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 4, 2016
    [Business, Examples] Audio Content Made Easy: Fantastic Apps for Podcasting
    You no longer need a mixer, for example, and the process for disseminating your podcast to the eager masses is much simpler. ScheduleOnce ( Plans range from $5/month to $49/month). I use ScheduleOnce to book and track guest interviews, trigger automatic reminder and follow-up emails, and streamline the pre-production process.
  • LEANDATA  |  TUESDAY, MAY 3, 2016
    [Business, Examples] The Fear Of Missing Out
    LeanData has written extensively about the challenge B2B sales and marketing teams face when it comes to creating consensus among large buying committees and persuading them to purchase a product or solution. Another example is when appliance salespeople try to sell us an extended warranty. Let’s conduct a quick thought experiment.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 3, 2016
    [Business, Examples] Are you ready for the mega-shift from social media to private media?
    The first communication apps ( ICQ and AOL Chat for example) were all private. This update allows the creation of a unique Messenger URL that will allow for greater discovery of users and businesses within the private sphere. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The rise of private media.
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Business, Examples] 3 Valuable Lessons From Seth Godin on Failure, Permission Marketing & What It Means to Be Remarkable
    Rather than trying to convince others that a new endeavor -- like his radically different altMBA online workshop , for example -- will be an immediate success, Godin makes it very clear there is always the possibility of painful failure. That's just what happens when you take a business risk. Have you seen his blog ? No fluff.
  • IKO-SYSTEMS  |  MONDAY, MAY 2, 2016
    [Business, Examples] The Amazing Power Of Multi-touch Lead Engagement
    A young man was walking with his boss on the way to talk business with a client. This is part of business.”. They’re an example of multi-touch lead engagement. The plant was a clever means to stay in the mind of the business woman and her company. The boss was carrying a small plant under his arm. And guess what? Emails.
  • LEANDATA  |  MONDAY, MAY 2, 2016
    [Business, Examples] How ABM Is Helping Spiceworks Grow the Business
    But I don’t know if it’s a revolutionary approach to business. Instead, the company is a great example of a business that has thought hard about the best way Account-Based Marketing can be incorporated into an overall marketing strategy. Back in the day, didn’t content marketing just used to be known as. writing?
  • HINGE MARKETING  |  MONDAY, MAY 2, 2016
    [Business, Examples] Mergers and Acquisitions as Part of Your Growth Strategy
    Strategic M&A: Seeking a solution to a business problem. Strategic mergers and acquisitions offer a solution to a different business problem. Perhaps the acquirer is looking to grab a new product line, add some additional facilities, enter a new market, or gain expertise and intellectual property. One caught my attention.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Business, Examples] 11 Helpful Resources for Improving Your Business Skills
    Whether or not business school is worth the investment is a hot topic these days. But regardless of where you stand, you don't have to go to business school to gain a better understanding of how businesses work. Business" is quite a versatile topic with many components. Haas School of Business' Speaker Series.
  • READYPULSE  |  FRIDAY, APRIL 29, 2016
    [Business, Examples] Top 7 Ways to Market Using the Psychology of Influence
    It’s human nature to want to know what the experts think and get the best advice from the most respected people and businesses before making a decision. Think about how you can market your brand persona, products, and  influencer network as not only the best, but also the most trusted and build authority. 2. Likeability. Social Proof.
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