• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Business, Examples] Improving ROI with Marketing Optimization
    Optimization in Action – A Simple Example. Consumer data outstrips business data –. social media, which is only beginning to be understood as a business tool. campaigns, organizational units and business objectives. If we can quantify the financial impact of constraints, could we make a business case. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Business, Examples] Start engaging from the first click in the Customer Journey
    For example, User Experience and Customer Service professionals have. products and services to meet their needs. business, understand it we must. This may have nothing to do with the quality of our products/services, the competitive environment, changing. departments, see examples in Figure 2. product.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Business, Examples] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Some people, for example, prefer to read text, while others like images and graphics, and still others like watching videos. Why Online Presentations Belong In Every Content Strategy Whatever your feeling about business presentations, PowerPoint and its equivalents have taken their place as one. so ubiquitous in business. world.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Business, Examples] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    sites to generate leads and new business inquiries. Constant Contact® newsletter—that medium- sized b2b business is going to generate sales. end-user and product type, of course.) A better idea than 80-something percent of. Corporation, for example, maintains. significantly damaging to most businesses. acquisition.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 22, 2015
    [Business, Examples] Referral Marketing: Catapulting SaaS Businesses to the Next Level
    study done at Manchester Business School on word-of-mouth marketing (aka referral marketing) establishes its history and cites unique examples going back to the times of Aristotle. SaaS gained popularity because it provided unique platforms for both businesses and users to plug-and-play into their existing environments.
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Business, Examples] Back to Grammar School: 12 Easy Ways to Become a Better Writer
    Technology has reshaped how we communicate in the business world. An increasing number of employees are “working with people they have never met and communicating with them largely through email," Will Ellet, adjunct professor of writing at Brandeis International Business School, told CNBC. It is "peek," "peak," or "pique"?
  • VIRALLY BLOG  |  THURSDAY, MAY 21, 2015
    [Business, Examples] Keywords…. Keywords Everywhere! But How And Why?
    As the example above states, be more specific. This is mainly for eCommerce purposes as you can then put the exact product name at the top (and if your website is done by someone else then they *should* have done it, if not, chase them up!). great and terrible example of this is eBay listings. What Keywords Do I Use?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Business, Examples] 33 Inspiring B2B digital marketing case studies
    The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business. With a target audience of about 2,000, nearly $8 million in new pipeline business was closed. For example, HubSpot is first to release guidebooks their target market needs to create success.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 20, 2015
    [Business, Examples] 6 Tips for Marketers from Magic Johnson
    five-time NBA Champion and Hall of Fame basketball star turned wildly successful business executive, Magic told the crowd of his time as a basketball legend and how he turned his passion on the court into passion for his business ventures. As Magic said, “I’ve seen businesses fail because they were too stubborn to adapt.
  • VIDYARD  |  WEDNESDAY, MAY 20, 2015
    [Business, Examples] From Marketing Tech to Organizational Alignment: Pocket these Lessons from Sirius Decisions 2015
    What you may not know is that every year SiriusDecisions brings together some of the best and brightest minds in sales, marketing and product, from Fortune 500 companies to small and medium sized enterprises at their annual SiriusDecisions Summit. Efficiency – around sales and marketing, for example. Understanding is key!
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 20, 2015
    [Business, Examples] Taking a digital first approach to brand development: 3 key considerations
    For modern businesses, that’s a requirement. Because adapting to mobile devices is so important, multiple companies have popped up to help companies design  simple, modern and easy to navigate websites  optimized for smartphones and tablets in more cost-effective, self-service products. How will brands adapt to digital Darwinism.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Business, Examples] 11 Fascinating Books on Harvard Business School's Required Reading List
    With so many business books out there to choose from, sifting through all those online descriptions and reviews could take up an entire summer in and of itself. To help you narrow down your search for the best business books out there, we combed through a plethora of online syllabi from Harvard Business School. The question is.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 19, 2015
    [Business, Examples] 3 Marketing Lessons Learned in 3 Weeks
    Users are looking for answers to their questions and businesses must give it to them. The YouTube stat in my mind presents a really interesting opportunity for businesses to create short videos offering answers to questions the customer might encounter using your products or services. Need an example? Enjoy! 1.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 19, 2015
    [Business, Examples] Content Marketing Questions — How To Do Marketing With No Budget?
    think if I were a direct response marketer, I maybe don’t need content marketing as much as products where customers do a lot of research. But even for direct response businesses, I would think you would want to educate your consumers early in the buying journey. Start with asking why your business exists. Click to Tweet].
  • FATHOM  |  MONDAY, MAY 18, 2015
    [Business, Examples] How To Think Like a Publisher
    In the age of content marketing, adapting the mindset of the publisher is paramount for businesses who want to give buyers a reason to choose them over the competition … and stay loyal. potentially any business with a website) do the same with their web properties and other modes of communication. New media publishers (i.e.,
  • SYNECORE  |  MONDAY, MAY 18, 2015
    [Business, Examples] Nostalgia Marketing: What is It?
    From a business perspective, it makes sense that nostalgia is effective at influencing purchase decisions. For example, a Coke-a-Cola ad might remind 20-somethings of their youth, but could also remind their parents and even grandparents of when they were young. The Savviest Generation of Consumer. 90s References Are All the Rage.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Business, Examples] 7 Conventional Landing Page Design Tactics You Should Still Test
    Like this landing page from DropBox for Business: The issue with this hard-and-fast "rule"? Many businesses will use images that are pretty obviously stock photos -- you know, the ones with painfully fake smiles -- in order to capitalize on this “best practice.”. What fails for 90% of businesses might catapult yours into success.
  • MARKETING ACTION  |  MONDAY, MAY 18, 2015
    [Business, Examples] Zyme Solutions Uses Marketing Automation to Conquer the Complex Sale
    Complex sales are a fact of life for many B2B organizations – especially the ones in the business of selling enterprise-wide software. According to a recent Harvard Business Review article citing results from a series of surveys from CEB and Motista , the likelihood of an IT purchase drops quickly as the number of decision makers increases.
  • CMO ESSENTIALS  |  FRIDAY, MAY 15, 2015
    [Business, Examples] 4 Marketing Roadblocks to Customer Obsession
    However, most marketers aren’t given the power to alter (or even be informed of, often times) the product roadmap , nor do we have the time to immerse ourselves in the sales process in order to truly understand the scope of what prospects want to know, and what kinds of challenges they face. Limited access to our “characters”.
  • SYNECORE  |  FRIDAY, MAY 15, 2015
    [Business, Examples] Facebook Uses Mobile Video to Take Over the World
    This helped drive a steady increase in engagement with native Facebook videos throughout 2014, as the following graph clearly shows: Image Credit: SocialBakers via Business Insider. Instant Articles lets them deliver fast, interactive articles while maintaining control of their content and business models.”. Here goes. That’s crazy.
  • SYNECORE  |  THURSDAY, MAY 14, 2015
    [Business, Examples] How HubSpot COS Differs from a Traditional CMS
    While there are numerous different CMS platforms to choose from, HubSpot's solution is intuitive , user-friendly, and offers a number of features that make it a good choice for businesses. If you aren't familiar with content personalization, just think of how Amazon provides reccomended products to customers. Email Marketing. Blogs.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Business, Examples] Want People to Share Your Visual Content? Avoid These 6 Common Mistakes
    Think of your brand image as a combination of your businesses beliefs, services and your unique value-add to the world. Either they like your product or what you stand for. This is a great example of how you can embody brand essence without obvious visual elements, such as a logo. Visual Content Mistakes People Make on Social.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 14, 2015
    [Business, Examples] New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience
    Editor's Note: Today's post comes courtesy of Chris Lynch, Senior Director, Product Marketing, Oracle Marketing Cloud. Customers could then text in a coupon code to redeem at a store, or receive notifications when their favorite products are in store. What’s an example? Mobile is big. We all get it. PT / 1:00 p.m.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Business, Examples] How to Launch a Product: Secrets From Silicon Valley's "Most Sought-After Image Consultant"
    Since leaving Facebook, Barker has advised some of tech’s best-known startups (Uber, Airbnb, Spotify) and helped Facebook COO Sheryl Sandberg launch Lean In -- the book and companion movement that brought gender-focused dialogue to the forefront of business conversation. How do you think about getting started with PR? So, how’d she do?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Business, Examples] Taking a Page from the Marketo Revvie Awards: 4 Steps to Recognizing the Success of Your Customers
    Author: Katie Pope For those of you who are unaware, Marketo’s Revvie Awards recognize and celebrate customers and partners who are using the Marketo product to push the status quo and break away from the competition. From the perspective of your company’s potential customers, it brings light to the value of your company’s product/service.
  • LEADERSHIP  |  WEDNESDAY, MAY 13, 2015
    [Business, Examples] CMO Spotlight: “Get to the Future First”, says Keith Weed, CMO, Unilever
    That is what your audience needs to see—a strong brand promise that goes above and beyond selling a product or service to truly serving the communities it touches. Weed gives examples of how Unilever is “creating brands for life” by adhering to these 3 marketing pillars. “It used to be that big eats small. Having spent $7.6
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 13, 2015
    [Business, Examples] 6 Evergreen Marketing Best Practices: Setting Roots for Steady Growth
    Below, are 6 examples of such evergreen marketing best practices, but feel free to share your own in the comments as well! From focus groups, to product trials, to beta tests, marketers have always found ways to generate actionable data points to plot out and enrich their marketing initiatives. CMO Insights Trending
  • HINGE MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Business, Examples] Six Essential Online Marketing Tools for AEC Firms
    Using these tools will help your firm gauge your online footprint, connect with potential content or business partners, and monitor inbound links. Customer Relationship Management (CRM) Systems We’re all busy, so staying organized and on top of leads is a must. Did I mention that its free)? Lead sheets can be a mile long.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 13, 2015
    [Business, Examples] Five Ways Marketers Can Personalize The In Store Shopping Experience
    Here are five ways to personalize the in-store shopping experience for customers: When you are offering a complex product or service to the potential customer, make sure you provide an assisting selling platform to help them navigate all the ins and outs of the product or service. You can’t close a sale if the. Marketing Strategy
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 13, 2015
    [Business, Examples] 12 Steps to Create an Effective Customer Survey
    Whether you’re testing out a new product or want feedback about your customer service, there comes a time when every small business and non-profit can benefit from a customer survey. For example, a question like, “Do you regularly order office supplies online?” Here are a few examples: We need your help.
  • FATHOM  |  TUESDAY, MAY 12, 2015
    [Business, Examples] Secrets of Agile Content
    First, an admission of guilt: In the business world, few terms are currently more overused than agile. This means that content creation starts, for example, in the initial phases of product development. The message can evolve as the product evolves. And yes, the word is in my headline. What do they mean by speed ?
  • VERTICAL RESPONSE  |  TUESDAY, MAY 12, 2015
    [Business, Examples] 5 Event Ideas that Attract Customers
    Customer events are outstanding ways to create excitement and attract new prospects and loyal customers to your business. Here are five ideas for customer-attracting events that any business can use: 1. If you’ve ever stepped foot in an Apple store, you know the power of putting your product or service into people’s hands.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 12, 2015
    [Business, Examples] What’s in a Name? From Royal Babies to Brands
    Brand names make or break businesses, and marketers know they need to capture consumer hearts with a solid, viable name. The Business of Naming a Brand. Most importantly, you should select a name that will not limit future growth for your business. Author: Ellen Gomes What’s in a name? Great question. bundle of joy! Everything.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 12, 2015
    [Business, Examples] Do You Use Relationship Marketing When Trying to Reach Contractors?
    For an example, say your target is professional plumbers. You want to focus on products that will help them do their install better. You’re not interested (nor capable) in helping them market their plumbing business locally. After all, we usually buy stuff from people we know, like and trust. Agree?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 12, 2015
    [Business, Examples] Is there a place for social media in a boring business?
    Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? While I do believe nearly any business can benefit from some social media presence, we do need to take a rational look as to whether it should really be a priority in the marketing mix for a “boring” business.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 12, 2015
    [Business, Examples] How to Build Strong Brand Storytelling From the Inside Out
    In order for purpose (which is the foundation of brand storytelling) to be clear, companies have to understand the business that they’re really in. Back to Levitt’s point, companies aren’t in business to sell things, they’re in business to satisfy customers. We’re trying to get people to buy what we sell. It’s Not You, It’s Me.
  • HUBSPOT  |  TUESDAY, MAY 12, 2015
    [Business, Examples] 8 Copywriting Tips for Improving Conversions
    But, as it turns out, effective salespeople don’t have to be gregarious -- but they do have to exhibit a sense of personal appeal that both inspires trust and invites a business relationship. Check out the example of a Spring ad below, I’ve circled all the instances of “you": By being personal, you’re speaking directly to the customer.
  • MARKETING ACTION  |  TUESDAY, MAY 12, 2015
    [Business, Examples] NuGrowth Update: Delivering Sales and Marketing as a Service is Easier – and More Profitable – with Marketing Automation
    NuGrowth Solutions is an innovative agency specializing in business development, customer relationship management, and digital marketing. We recently reconnected with Paul Fuller, President of NuGrowth Digital, to catch up on current events and to find out how business is booming with the help of full-service marketing automation.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Business, Examples] Marketing in 2015: Not for the Faint of Heart
    Your brand has an average of 8 seconds to capture a prospect’s attention , according to the SAP Business Innovation blog. Hang out where your customers are and solve problems they care about (hint: they don’t care about your new features, products or services, they care about how you help make their lives better ). You aren’t crazy.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Business, Examples] The Ultimate Guide to Getting a Job After You Graduate
    For example, let’s say you are interested in applying to Wistia , an online video hosting platform and one of our neighbor companies here in Boston. If you expect an organization to invest in you, invest two hours to properly understand its products, people, and value proposition so you can tailor your approach and responses accordingly.
  • MARKETING ACTION  |  MONDAY, MAY 11, 2015
    [Business, Examples] 3 Strategies to Drive Search Engine Marketing Success
    Whether you’ve got a globally recognized brand or you’re starting a new business, search marketing should be a top priority. By applying the right search engine optimization (SEO) strategies to your website, you can attract more visitors who are looking for the products and services you offer. Let’s look at just a few of the numbers.
  • INTEGRATED B2B  |  FRIDAY, MAY 8, 2015
    [Business, Examples] Inspire customer creativity with innovative case stories
    B2B customer case stories follow a fairly simple format of explaining how a product or service solved a specific customer pain. In response, businesses could take the opportunity to highlight case stories about creativity involving their products or services. moment of: ‘This product/service could do xx for us!’. 2009).
  • VERTICAL RESPONSE  |  FRIDAY, MAY 8, 2015
    [Business, Examples] 5 Ways to Use LinkedIn for B2B Marketing
    It’s the only social networking platform solely focused on business, making it the perfect place to invest in marketing efforts. Under the business account, you can send 10 inMail messages per month, do advanced searches for leads, view unlimited profiles and see who’s viewed your profile over the last 90 days.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 7, 2015
    [Business, Examples] Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back
    To test this, I listed the tasks that go into building a marketing program and matched these against my list of AI-based products. Some AI options are available for execution, but most are conventional predictive modeling products that I don’t count as strong AI because they still require humans to deploy their results.
  • SYNECORE  |  THURSDAY, MAY 7, 2015
    [Business, Examples] 3 Ways to Make Your Brand More Magnetic
    When you stop providing what your customers are looking for, that’s when they’ll stop coming back to you for more business. Every business makes mistakes. If your customers know what to expect from your business, they won’t be let down when you can’t deliver on something, especially if you’re transparent about explaining why.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 7, 2015
    [Business, Examples] 30+ Ideas for Measuring Conversions on a B2B Website
    Conversion tracking helps measure and “connect the dots” between the performance of online marketing initiatives and their relationship to sales and business development related actions. Case Study Downloads (Example – a click on a PDF document). Product Brochure Downloads. Rating a Product. Sales Ready Form Submissions.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 7, 2015
    [Business, Examples] 6 Must-Have Types of Customer Help Content
    Helpful content is, of course, an important part of marketing your business. Help content can also remove obstacles that may make it difficult for customers to use your product, service or even make a purchase from your business. Depending on your business, a glossary could also be useful. Text Help. Community /Forum.
  • BIZNOLOGY  |  THURSDAY, MAY 7, 2015
    [Business, Examples] Content meets the B2B buying process (part 2 of 2)
    Smaller firms: When communicating to smaller firms it is tempting to refer to them as “small businesses,” but do this at your own peril. Owners of smaller firms do not like to be called “small.” If you need to send a message to them, use the phrase “emerging businesses” or “entrepreneurial” as they will better identify with that description.
  • VIEWPOINT  |  THURSDAY, MAY 7, 2015
    [Business, Examples] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)
    Telemarketing jumped into the system when a large recession devastated their business model of lead generation, and appointment setting was not enough to keep them going. And when each product was found to have a typical buying time frame (start to finish—however many day or months), nurturing was tuned to the customer’s buying cycle.
  • HINGE MARKETING  |  WEDNESDAY, MAY 6, 2015
    [Business, Examples] How to a Create a B2B Case Study that Boosts New Business
    Talk to your business development and account management teams to find clients who would make excellent case studies. Also make sure to emphasize the potential benefits to their business. It should also point out the business benefits gained by using your firm's services. You create case studies. Did you save time or money?
  • BIZNOLOGY  |  WEDNESDAY, MAY 6, 2015
    [Business, Examples] Social media monitoring: why it’s a must
    Before the Internet and Web 2.0, the print and broadcast media were the only ones who could really speak to the masses about a business. While this new medium can create a ton of new opportunity and positive influence for a business, it can also do a tremendous amount of damage and even cause a public relations nightmare!
  • LEADERSHIP  |  WEDNESDAY, MAY 6, 2015
    [Business, Examples] Ways to Make Your B2B Lead Generation Evergreen
    What if your B2B lead generation, product marketing and launches could replicate some of that magic of self-renewal? Even if your campaign is to launch a new product and drive leads for that, you can’t stop at the traditional method of launch ads, news conference and news release. —Self-Renewal Strategies for the Long Haul  .
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 5, 2015
    [Business, Examples] Oracle Cross-Channel Marketing: Build Adaptive Customer Experiences
    Editor's Note: Today's post comes courtesy of Chris Lynch, Senior Director, Product Marketing, Oracle Marketing Cloud. Only 12% of marketers believe their marketing is real-time enough to drive adequate business results. What’s an example of a company doing customer journeys the right way? Event Switches.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 5, 2015
    [Business, Examples] 5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience
    Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent,” says CMI. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.”.
  • BIZNOLOGY  |  MONDAY, MAY 4, 2015
    [Business, Examples] Understanding diversity in the workplace
    As business leaders, it is essential to understand what the word “diversity” actually means and how it affects our organizations. The unhealthy tension that results from neglecting diversity can lead to: Loss of productivity. For example, diversity in the workplace can: Increase innovation. Develop a unique corporate culture.
  • CMO ESSENTIALS  |  MONDAY, MAY 4, 2015
    [Business, Examples] Is Your Business Ready for an Online Community? 5+ Strategic Considerations
    Traditionally, online communities have had the potential to help businesses realize a long list of strategic benefits: customer-driven product innovation, reduced support costs, increased customer engagement, increased customer loyalty, and ultimately, higher wallet share. Your Guide to Online Community Readiness.
  • VIDYARD  |  SUNDAY, MAY 3, 2015
    [Business, Examples] How to Use Website Customization and Video to Get More Customers
    No more looking through a website, trying to find the product or service you’re interested in among all the other options. Let’s say, for example, you wanted a black, 2-door sports car. The demographics of the visitor (Age, sex, gender, business size, industry, etc). product videos?). Ya, you do! So how do you start?
  • HINGE MARKETING  |  FRIDAY, MAY 1, 2015
    [Business, Examples] Breaking Through Client Relationship Barriers
    Assuming you want to grow your business with the client, here’s one suggestion for getting out from under a controller's thumb. One consultant, for example, suggested to a controlling CIO how to make small changes to the company’s merchandise return process. It’s a common problem for consultants. Be Curious.
  • CMO ESSENTIALS  |  FRIDAY, MAY 1, 2015
    [Business, Examples] 3 Ways to Battle the CMO-CIO Disconnect
    ” Today’s marketers are facing a double-edged sword.  We have to ask ourselves: What are the best marketing strategies for this product or service, and what technology do I need to implement to monitor those strategies? Therefore, it’s important to find a way to communicate and work together that’s productive.
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Business, Examples] Why You Should Create More "Boring" Content
    These people also happen to be a great fit for our business. If you're looking to start creating more "boring" content for your business, keep on reading. I'll show you how you can identify, build, and grow a base of "boring" content that has much better ROI for your business. Use Real Examples. Add Visual Examples.
  • HUBSPOT  |  THURSDAY, APRIL 30, 2015
    [Business, Examples] Want to Get Promoted? Impress Your Boss by Doing These 7 Things
    But the rep, Pete Caputa, thought HubSpot should have a reseller channel in order to expand the business model. Basically, he wanted to sell our core product to third parties, who would then turn around and sell the product to their customers.". I once made a really big hiring mistake. recall staring at her blankly. And givers?
  • HUBSPOT  |  THURSDAY, APRIL 30, 2015
    [Business, Examples] Inside Warby Parker: How Vision, Mission & Culture Helped Build a Billion Dollar Business
    Most business school conversations over beers end with a hangover -- Neil Blumenthal’s ended with a billion dollar business. Because Warby’s brand is ubiquitous thanks to the company’s product and marketing success, many consumers all over the globe think of the company as an overnight success. Invest Time in What’s Important.
  • CMO ESSENTIALS  |  WEDNESDAY, APRIL 29, 2015
    [Business, Examples] 10 Marketing Leaders Distinguished by Industry Expertise
    Industry: Analytics & Business Intelligence: Business intelligence research shows that the majority of Best-in-Class organizations (79%) have an executive level champion for data strategy. Information Technology can be a complex sphere — one that most of us in other lines of business have trouble wrapping our heads around.
  • VIRALLY BLOG  |  WEDNESDAY, APRIL 29, 2015
    [Business, Examples] Why Is Social Media Important?
    We are seeing logos for some of the most popular social media sites on our webpages more often than not and  yet a lot of small  businesses still don’t use it. Facebook and Twitter are perfect examples of the web 2.0 Short videos about your products or even Vlogs to teach people are a great audience building exercise.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 28, 2015
    [Business, Examples] 5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads
    Let’s pretend your business is planning a website redesign but you have to make a choice : you can have a brand new website but no blog. Businesses are spending a lot of money on website redesigns with the belief that just having a site makeover will somehow change things for their business. Which option would you choose?
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Business, Examples] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
    Pinterest’s brilliant user experience makes it so simple to browse through photos and bookmark products, gift ideas, or articles (and much more) that you want to come back to later. Whether you’re a restaurant owner, clothing designer, marketing company, or graphic artist, Pinterest is an incredible place to market your business.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 28, 2015
    [Business, Examples] Is Your B2B Marketing Valuing C2B?
    We know what B2B means, but C2B is consumer-to-business, meaning that the consumer (or customer or even client perhaps) creates or offers something of value to a business, which they then use to turn into a profit or as a key factor into their business decisions. Can C2B truly influence and improve B2B marketing? Online Buzz.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 28, 2015
    [Business, Examples] 10 DIY Ways to Get More Visits to Your Website
    Every business needs a website to survive, but is your website getting as many visitors as you’d like? What business wouldn’t want to increase visits? This list of actionable, do-it-yourself ideas is aimed at busy businesses just like yours. 1. Register your business with online directories. Yahoo!
  • CMO ESSENTIALS  |  TUESDAY, APRIL 28, 2015
    [Business, Examples] The Marketing Ménage à Trois: A Mutually Beneficial B2B2C Triad
    In the buttoned-up collar business world, though, sexy, exciting experimentation and innovation efforts are often subservient to more cautious, measured, business-as-usual strategies. These traditional terms confine any business that sells primarily to the end consumer (B2C) or to another business (B2B) to think only in these lines.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Business, Examples] 14 Helpful Tips for Getting the Most Out of a Conference
    For inspiration, check out these hilarious examples of out-of-office replies.). 5) Bring the right gear. Pack enough business cards. Discovering how your business fits into the larger industry and how other companies run their sales divisions are invaluable insights. This post originally appeared on HubSpot's Sales Blog.
  • E-QUIP  |  MONDAY, APRIL 27, 2015
    [Business, Examples] Why Employees Leave
    But as business picks up, more employees will be leaving for greener pastures. For example, their interviews revealed that 89% of managers felt that employees left mostly for more money. Research by the Gallup Organization found that poor job fit is the top reason for employee disengagement—when interest and productivity drop.
  • HINGE MARKETING  |  MONDAY, APRIL 27, 2015
    [Business, Examples] How Marketing Visible Expert? Brad Geddes Transformed Visibility into Success
    ” But the entrepreneurial world continued to call, and Brad’s next start-up was BG Theory, a company focused on doing in-house, seminar, and webinar-based trainings to educate businesses about PPC, SEO, and other Internet marketing tools. This profile focuses on Brad Geddes, a Visible Expert for SEO and PPC marketing.
  • HINGE MARKETING  |  MONDAY, APRIL 27, 2015
    [Business, Examples] Visible Expert Profile: How Marketing Specialist Brad Geddes Transformed Visibility into Success
    ” But the entrepreneurial world continued to call, and Brad’s next start-up was BG Theory, a company focused on doing in-house, seminar, and webinar-based trainings to educate businesses about PPC, SEO, and other Internet marketing tools. This profile focuses on Brad Geddes, a Visible Expert for SEO and PPC marketing.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 27, 2015
    [Business, Examples] The 4 Emails Retailers Should Send for Mother’s Day
    Whether you highlight your main product or create a gift guide, you should showcase gifts that mom’s would like. Hobby stores, for example, can invite customers to a craft class to make a gift for their special someone. Take a look at the example below. million moms in the U.S. Need a little inspiration? Invitation email.
  • HUBSPOT  |  SUNDAY, APRIL 26, 2015
    [Business, Examples] How to Build Inbound Links the White Hat Way
    For example, obtaining one backlink from a site with high authority, such as The Huffington Post, is more beneficial to your site’s ranking than having 50 backlinks from a website with low authority. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. What is Link Building?
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 24, 2015
    [Business, Examples] A Beginner’s Guide to Creating a Must-See SlideShare Presentation
    You’re effectively using Facebook for your business and you can tweet with the best of them, so what social channel should you conquer next? This social media network, which helps you create and share presentations, is perfect for businesses. For example, “What Can Make-a-Wish Foundation do With $5?”
  • MARKETING ACTION  |  FRIDAY, APRIL 24, 2015
    [Business, Examples] The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale
    It seems dead-simple common sense that B2C buyers are emotionally driven to purchase the products they do (does this Apple Watch make me look cool? And B2B buyers are more cold-bloodedly concerned about product details, payment schedules, and competitive differentiators. In fact, 50% of buyers are more likely to purchase your products.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 23, 2015
    [Business, Examples] What Marketers Need to Know about Buyer Personas: A Q&A with Adele Revella
    So you want to create an example buyer, but the most actionable insights reveal why your buyer is purchasing and the criteria they use to make a decision. Even though this is a buyer-centric tactic, however, it clearly serves as a competitive advantage for the business. In marketing, you have to understand buyer personas.
  • YOUR SALES MANAGEMENT GURU  |  THURSDAY, APRIL 23, 2015
    [Business, Examples] Why Can’t I get an accurate forecast?
    This is what I generally see or hear when I begin to poke at the problem: When you review the pipeline report (CRM/Excel) all the Closing Dates are listed as the end of the month-6/30/15 as an example. The velocity of the sale or length of time it has been in the funnel is 90 days longer than the average velocity for your business.
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Business, Examples] 7 Brilliant Video Marketing Campaigns You'll Actually Enjoy Watching
    These examples will be waiting here when you get back. Examples of Brilliant Video Marketing Campaigns. 1) Progressive's Small Business Tips. Expertly crafted by the brand storytellers at Arnold Boston , the Small Business Big Dreams series presented by Progressive is a perfect example of human, value-driven video marketing.
  • VIRALLY BLOG  |  THURSDAY, APRIL 23, 2015
    [Business, Examples] Don’t Make Your Brand Bland
    That impression needs to do two thing, say what is particularly special about your business whilst portraying you in a positive light. An extreme example for this would be if your company is for clean water, then obviously you can’t support polluting companies. Your Company Image. Personal Brand. Scary to think isn’t it?
  • FATHOM  |  WEDNESDAY, APRIL 22, 2015
    [Business, Examples] Content Marketing: How to Grow Your Business by Growing Your Audience
    Growing your audience is important for growing any business. Does growth simply mean the number of people exposed to your business, or the number of people engaged with your business? Base your entire content strategy off who it’s for, and it will grow your business. Grow your audience and you grow your business.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Business, Examples] 9 Steps to Building a Unique Value Proposition in Management Consulting
    unique value proposition is typically a short sentence or two that communicates your competitive advantage and why a client should do business with you. Not only will it help differentiate you from the competition, prospective clients will be more likely to engage your services knowing that you really understand their business. Use it.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 22, 2015
    [Business, Examples] 7 Tips to Creating a Memorable Slogan
    If you’re creating a new slogan for your business or product, you want something that represents your brand and is easy to remember. To help you create a memorable slogan for your business, here are seven tips to get your creative juices flowing: 1. Is your delivery business done with a fleet of electric cars?
  • HUBSPOT  |  WEDNESDAY, APRIL 22, 2015
    [Business, Examples] Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples
    Some common examples include receipts, event confirmations, welcome emails, terms of service changes, account information -- the list goes on. We know you love a good inspirational roundup, so we dug through our inboxes to find some standout examples of transactional emails. 15 Examples of Awesome Transactional Email Campaigns.
  • THE FORWARD OBSERVER  |  WEDNESDAY, APRIL 22, 2015
    [Business, Examples] The 4 Elements Needed For A Content Marketing Chemical Reaction
    And the decision stage where they are selecting the best product or service to solve their problem. 2) Less is more: your personas are probably just as busy as you are — make it easy for them to consume your content. It’s not until the decision stage of the buyer’s journey when your product should ever be mentioned.
  • LEADERSHIP  |  TUESDAY, APRIL 21, 2015
    [Business, Examples] Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation
    With the increasing realization that marketing is now B2P (business to person) rather than B2B or B2C, there is much discussion about how to craft the perfect, blended strategy. Purchase Decision: B2B sales are based on task-oriented and rational buying decisions, reliant on business needs and budget. Incentivize Social Sharing.
  • CRIMSON MARKETING  |  TUESDAY, APRIL 21, 2015
    [Business, Examples] How Big Data and Marketing Analytics Help Sales
    It is not only the volume of data changing the business landscape, however—the velocity and variety of data is also increasing at a breathtaking rate. Leveraging large data sets of buyer behavior allows you to predict when, if and how buyers will purchase your products and services in the future. Marketing analytics is the answer.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 21, 2015
    [Business, Examples] Top 10 Website Eyesores to Avoid
    Instead, if you need to illustrate how something works, try using an animated GIF image to show it like we do with our email creation tool in the example below: 2. Busy Backgrounds. In the example below, the background color and pattern is very distracting and you can barely read the text on the page. 3. Anything that Blinks.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 21, 2015
    [Business, Examples] How To Make Your Marketing Meme-tastic!
    Take Success Kid for example, this meme features a toddler striking a victory pose with his tiny fist and a look of determination. In the example below, you can see the meme of planking—where participants plank on random objects, or in unusual places. The image links back to the product page on the Ikea website. and Left Shark.
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Business, Examples] How to Create an Email Newsletter People Actually Read
    You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! Then, re-examine your business’ goals. Don't judge.
  • HUBSPOT  |  MONDAY, APRIL 20, 2015
    [Business, Examples] Marijuana Marketing: Can the Blossoming Cannabis Industry Overcome 'Stoner' Stereotypes?
    And this stereotype casts a shadow of illegitimacy across not just businesses operating in the emerging recreational marijuana space, but also businesses operating in the medical marijuana space. Businesses in the cannabis industry are now ramping up their marketing efforts. Their first order of business? Pot heads.
  • HUBSPOT  |  MONDAY, APRIL 20, 2015
    [Business, Examples] 10 Ways to Reach Customers Who Don’t Know They Need You
    Regardless of our chosen professions, it’s fair to say that we all want to build our businesses’ customer bases. So it’s only natural for us to want to market our products or services to everyone, in hopes of capturing a larger audience, and thus making more money. But every business has a few “unreachables.” It’s how we thrive.
  • VIDYARD  |  MONDAY, APRIL 20, 2015
    [Business, Examples] 5 Ways to Make Good Pre-roll Ads (that people might actually watch)
    Here’s my favorite example of all-time, especially because of how low-budget it looks. But what you really want is engagement and, by extension, business results. chose the Eat 24 video as an example because it proves that you don’t need a massive budget or an elaborate premise to be successful. Well, maybe not. Not impressed?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 20, 2015
    [Business, Examples] How Missguided Won Over Fast-Fashionistas With Trigger-Based Marketing
    Consumers are using more devices than ever before to compare and research even more products. For marketers working in online fashion, competition is particularly prevalent as consumers shop around; never more than a click away from finding a product at a lower price or something more suited to their needs. Content Marketing
  • BIZNOLOGY  |  MONDAY, APRIL 20, 2015
    [Business, Examples] The business of data
    Do you know what business you are in? It seems like such a straightforward question that every business person should be able to answer it without hesitation. McDonalds, for example, does not make much money from hamburgers. However, The post The business of data appeared first on Biznology. Apparently, we all are!
  • VERTICAL RESPONSE  |  MONDAY, APRIL 20, 2015
    [Business, Examples] 10 Retail Marketing Ideas to Boost Sales
    Do you place posters and flyers on community bulletin boards, or banners at busy intersections? For example, your retail shop could partner with a restaurant and spa to offer a Mother’s Day package: a gift from your shop, a trip to the spa, and dinner for two. Check out these 9 Emails Your Business Should Be Sending. 3.
  • HUBSPOT  |  MONDAY, APRIL 20, 2015
    [Business, Examples] Apple, Google & Starbucks: Inside the Web Design Style Guides of 10 Famous Companies
    In this post, I'll be showing you examples of the version of these style guides for web designers, which we call digital style guides. They're especially useful for websites and products that need to produce top-notch user experiences. 10 Examples of Awesome Digital Style Guides. 1) Apple. Design Business Pop Culture Daily
  • SMALL MANUFACTURER BLOG  |  FRIDAY, APRIL 17, 2015
    [Business, Examples] Innovative NH Program Trains Students for Advanced Manufacturing Jobs
    (c) luchschen Once a national leader in the manufacture of textiles, wood products, paper and machinery, New Hampshire’s thriving manufacturing industry took a debilitating hit three decades ago. Business owners, production managers and others can post jobs for free. The state lost thousands of jobs. Article Citations.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Business, Examples] 8 (Free) Google Resources B2B Marketers Need To Know
    Needless to say, Google continues to launch new functionality and change product offerings. That means you can easily monitor how and what type of structured data your competitors have implemented as well as find examples of comparable integrations for development teams. Google AdWords Features History. Google Analytics Release Notes.
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