• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Business, Examples] Improving ROI with Marketing Optimization
    Optimization in Action – A Simple Example. Consumer data outstrips business data –. social media, which is only beginning to be understood as a business tool. campaigns, organizational units and business objectives. If we can quantify the financial impact of constraints, could we make a business case. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Business, Examples] Start engaging from the first click in the Customer Journey
    For example, User Experience and Customer Service professionals have. products and services to meet their needs. business, understand it we must. This may have nothing to do with the quality of our products/services, the competitive environment, changing. departments, see examples in Figure 2. product.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Business, Examples] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Some people, for example, prefer to read text, while others like images and graphics, and still others like watching videos. Why Online Presentations Belong In Every Content Strategy Whatever your feeling about business presentations, PowerPoint and its equivalents have taken their place as one. so ubiquitous in business. world.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Business, Examples] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    sites to generate leads and new business inquiries. Constant Contact® newsletter—that medium- sized b2b business is going to generate sales. end-user and product type, of course.) Corporation, for example, maintains. significantly damaging to most businesses. create product guides. acquisition. association.
  • HINGE MARKETING  |  FRIDAY, MARCH 27, 2015
    [Business, Examples] Expert Interview: Using Behavioral Psychology to Enhance Marketing Automation
    The series explores a variety of business and technology landscapes through conversations with industry leaders. So you don't waste time doing things that aren't going to be productive, and you do spend your time on the things that really drive growth—the same things that high-growth firms do. You had to be face-to-face.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Business, Examples] 15 Examples of Great Mobile Website Design
    'Now more than ever, businesses are focusing on creating delightful mobile website experiences. 15 Examples of Great Mobile Websites. When you first arrive on Elf on the Shelf''s website, you''ll see that there are actually numerous types of Elf on the Shelf products you can purchase. or not. 1) Shutterfly. 2) Google Maps.
  • MARKETING ACTION  |  FRIDAY, MARCH 27, 2015
    [Business, Examples] Landing Page Fundamentals, Part 3: Landing Page Optimization
    We’ll also include a few Act-On landing page examples along the way. In the example above, you would be able to determine if changing the color of your download button increases conversions. In the example above, you would be able to determine which combination of button color and form type creates the best conversion. Wrong.
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 26, 2015
    [Business, Examples] 7 Ways To Thrill Customers And Get Them To Buy More From You
    Most businesses spend the majority of their money and time acquiring customers and building products. One of the reasons for this is because customer hunting and new business development seems more exciting. Customers and employees are a business’ greatest assets. You''re doing it the hard way. Here''s how to get both.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 26, 2015
    [Business, Examples] Is Europe America’s Online Colony? American Influence on the Web
    My entire online business, which I created in Berlin, is 100% dependent upon the US. Example? For example: Online retail giants that offer and ship pretty much anything in the most comfortable way possible? Bloggers making a full-time living through e-products and coaching? Example? don’t mind. Check. Check.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Business, Examples] The Anatomy of a Successful Facebook Post
    'When it comes to using Facebook for business, many people wonder what the secret for success is. You’re going to have to think a little harder about what your business audience needs. If you are introducing a new product, offer a special deal or limited time offer to encourage clicking. 1) Has a Clear Goal. Spark a debate?
  • MARKETING ACTION  |  WEDNESDAY, MARCH 25, 2015
    [Business, Examples] Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps
    'B2B buyers are becoming more like B2C consumers in the way they shop and buy products and solutions. Here’s an example showing the top of the funnel, the middle of the funnel, and the bottom of the funnel. Here’s an example that demonstrates scores that align to each stage of the funnel, with a target qualification number of 40.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 24, 2015
    [Business, Examples] Adobe Marketing Cloud Marches Towards Martech and Adtech Integration
    'At pretty much the same moment I was publishing my post on the merger of martech and adtech into madtech , Adobe was announcing its latest marketing products, including a press release on uniting “ Data-driven Marketing and Ad Tech ”. Of course, the products have all been modified to some degree since their acquisitions. Confused yet?
  • SYNECORE  |  TUESDAY, MARCH 24, 2015
    [Business, Examples] 3 Ways to Boost Conversions with Personalization
    Consumers no longer have to settle for sub-par services or products; instead, they have the resources to seek out brands and buying experiences that are the easiest, simplest, and most helpful. Here are X ways you can leverage content personalization to achieve more conversions on your website: Cross-Channel Product Recommendations.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Business, Examples] How to Produce an Internet Radio Show
    Talk radio is big business. The top shows have audiences in the millions and generate a great deal of revenue from advertising and sponsorships, not to mention the ability generate more revenue through promoting their own products and services. Some good examples of co-host teams that can work well include: CEO and Marketing Director.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 24, 2015
    [Business, Examples] 5 Unconventional Ways to Create Videos That Engage Facebook Fans
    Videos can provide followers with more information about your product, service or non-profit. You can explain how to use your service or highlight product features. Dunkin Donuts has mastered the art of marketing via Vine, check out a few of their examples for inspiration. 'Your Facebook audience has a craving. Pro: Get noticed.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Business, Examples] Content Marketing ROI Starts With A Strong Business Case
    'Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. But building the business case is often a tricky proposition. It is also important to remember that everyone inside the business creates content. couple of ways to build the business case.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 23, 2015
    [Business, Examples] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
    In the example below, Precor identified three key industries that it targets as customers. In the Precor example below, the team focused on reducing a pain point or anxiety that a future gym owner is facing. Although the content is from Precor, notice that they are not selling product at this level. Who are we speaking to?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 22, 2015
    [Business, Examples] The Revised Approach to Content Distribution
    It's about cultivating and delivering a strategic brand message, attracting the right people to your business, and turning them into customers. But our revised content pillar approach has been tweaked to focus on complimentary (not just derivative) content that aligns more closely with buyer needs and product strengths.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Business, Examples] 5 Landing Page A/B Tests (And Their Surprising Results)
    With a little bit of intuition and a lot a bit of trial-and-error, you can ensure that your landing page design separates industry best practices from the best practices for your specific business. On the other hand, the image in the landing page below is an example of one that effectively utilizes an image. Content Verve yielded a.
  • BIZNOLOGY  |  FRIDAY, MARCH 20, 2015
    [Business, Examples] Content marketing metrics – process metrics and outcomes metrics
    Web traffic is an example of a process metric in that it tracks how our audience is interacting with our content. To gain an understanding of how productive our work is, we need to pay attention to outcomes metrics. For example, you may write a blog post that generates great interest, including interest from Business X.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Business, Examples] 9 Smart Ways to Measure Your Sales Enablement Efforts
    Content doesn''t just have to support your top-of-the-funnel goals -- you should be publicizing your sales content such as customer stories, product overviews, ROI studies, and anything on video. For example, you could use an attribution report to figure out which of your customer stories are resonating most with your audience. Check.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Business, Examples] 3 Neuroscience Findings That'll Make You a Better Marketer
    Duplicate these success stories by providing good-quality visuals that not only enhance your core messaging, but can be linked to a defined KPI within your business. When introducing a new concept (or a new product or service), it’s never good practice to bombard your audience with technical information up front. Did you know.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Business, Examples] 8 Mistakes Brands Make With Instagram
    Whether you’re on Instagram to increase brand awareness, showcase a new product line, or add a human element to your brand, each piece of content you publish on the platform should be adding value and help you attain goals. They create nutritional food and drink products to help people reach their own health and fitness goals. GoPro.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 19, 2015
    [Business, Examples] Ad Injection: Whose Media Is This?
    phenomenon known as “Ad Injection”  could jeopardize your site’s user experience, user privacy and security, online businesses’ revenues, brands’ equity and content monetization … and it may be affecting up to 30 percent of Internet users. 'By Merav Chen, {grow} Community Member. Who is this affecting?
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Business, Examples] What Does a Great Buyer Persona Look Like? Dissecting 3 Real-Life Examples
    'Any project you undertake gets easier when you have real examples to guide you -- but it''s not always easy to find them. Below, we''ve shared their personas, and dissected why their examples are great. This is an issue that many business owners face and dream about being able to do. Take buyer personas, for instance. HUCACE.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Business, Examples] How to Easily Create Custom Pin It URLs for Pinterest
    'Nowadays, many marketers -- especially those in the ecommerce space -- are using Pinterest to achieve their business goals. Secondly, it doesn’t let the user choose what specific data is pulled from a product listing. An Example. This application is best for promoting set of products tied to a central theme. And voilá!
  • CMO ESSENTIALS  |  WEDNESDAY, MARCH 18, 2015
    [Business, Examples] Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey Part 3: Match and Mix Content, Channel and Lifecycle
    According to a Roper Public Affairs study, 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. Seventy percent say content marketing makes them feel closer to the sponsoring company, while 60% say that company content helps them make better product decisions. Summary.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 18, 2015
    [Business, Examples] What Is Thought Leadership? And When You Should Use It?
    define thought leadership as a type of content marketing where you tap into the talent, experience, and passion inside your business, or from your community, to consistently answer the biggest questions on the minds of your target audience, on a particular topic. Wikipedia actually calls it “business jargon.” It’s not pedigree.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Business, Examples] The Psychology of Excitement: How to Better Engage Your Audience
    Arousal means that the heart rate increases, the sympathetic nervous system increases activity, and the brain begins to signal the increased production of hormones. One of the driving forces of impulse is the product’s price , according to the Wall Street Journal. Limited Products. How Does Excitement Work? How long? Progress.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 16, 2015
    [Business, Examples] 4 Ways to Improve Your YouTube Channel
    'Are you creating videos to promote your business’s image, product or service? lot of businesses are creating videos to share online, and statistics show it’s a smart move. According to a study by ReelSEO , 82% of people using video as a promotional tool believe that it has a positive impact on their business.
  • HINGE MARKETING  |  MONDAY, MARCH 16, 2015
    [Business, Examples] The Battle for Marketing Talent in Professional Services
    Today, the most successful professional services marketers draw on advances in behavioral science, ever more powerful technology platforms, and in-depth marketplace research to build visibility and generate new business for their firms. marketer who has spent their career in consumer products will, at best, have a steep learning curve.
  • CMO ESSENTIALS  |  MONDAY, MARCH 16, 2015
    [Business, Examples] The 21st Century Buying Experience: Say Farewell to the Sales Cycle
    More than ever before, both consumer-level and business-oriented customers are empowered with the ability to make themselves heard. This is especially true in leveling our competitive business playing fields, if not also in undermining our best marketing and message control efforts. 'Do you remember buying a car in the pre-digital age?
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Business, Examples] What Happens After You Get a Bid on Shark Tank?
    For those of you who need a refresher, here''s the premise: Each episode features four promising entrepreneurs from all walks of life who pitch their various businesses to a panel of five, cutthroat "sharks" -- self-made multimillionaire and billionaire investors who''ve achieved enormous success in their respective industries. The Best Part?
  • SYNECORE  |  THURSDAY, MARCH 12, 2015
    [Business, Examples] 4 Examples of Effective Content Personalization
    Without relevant content, potential customers may abandon their buyer’s journey and take their business to another website with content that is better tailored to their needs, which is something no company wants to see happen. Below are four strong examples of content personalization. Spotify and Pandora. Amazon. Facebook. Mapmyrun.
  • CRIMSON MARKETING  |  THURSDAY, MARCH 12, 2015
    [Business, Examples] Craig Cotton, VP Marketing at Impinj: How The Internet of Things is Revolutionizing Retail
    Cart Smarts: Craig demonstrates examples of how technology is allowing retailers to develop incredibly accurate marketing intelligence on store traffic patterns, buyer behavior such as “how many times a pair of jeans were tried on” and even what items are in a particular shopper’s cart at any given time. Podcasts Product Marketing
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 12, 2015
    [Business, Examples] 10 Examples of Highly Impactful LinkedIn Profiles
    While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. From Anthony : My profile has been useful in promoting a book I recently released on international business expansion. Why LinkedIn Again?
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Business, Examples] 10 User Generated Content Campaigns That Actually Worked
    There is an option for burned out business owners, and that’s user generated content. This technique, in conjunction with the growth of popular social media websites, allows modern businesses to delegate some of these brand-building responsibilities to an unlikely voice -- their customer. You’re in luck! 1) Burberry. 2) Belkin.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Business, Examples] The Ultimate Guide to Throwback Thursday: How to Use #TBT in Your Marketing
    Want to see some great examples P.R.A.I.S.E.worthy #TBT posts from brands? There’s a fine art to nostalgia -- check out that article for ideas about product reintroduction and other business strategies for making use of it. Paul McCartney''s special #WorldBookDay #TBT is one example: Paul writing in Jamaica. Star Wars.
  • FATHOM  |  WEDNESDAY, MARCH 11, 2015
    [Business, Examples] Marketing Lessons from Selling My House
    Universal business translation: In marketing anything, you first need to have a goal. For example, if you choose (yes, choose ) branding as the goal of a particular campaign, then be sure you plan and measure appropriately, i.e., not the same way you would if your goal was short-term sales. Marketing Lesson #1: Know your goal. Traffic?
  • SYNECORE  |  WEDNESDAY, MARCH 11, 2015
    [Business, Examples] Maximizing the Effectiveness of Content Personalization
    Recently, the Content Marketing Institute (CMI) surveyed businesses about the state of their content marketing strategies and found nearly two-thirds reported their organizations had no documented strategy. For example, for B2B marketers, LinkedIn is more effective for distribution than Facebook, which is a better platform for B2C marketing.
  • HUBSPOT  |  WEDNESDAY, MARCH 11, 2015
    [Business, Examples] Combatting the Holy Grail Syndrome: What I Wish I Knew Before Starting a Business
    'Have you ever been up late racking your brains, trying to come up with different ways to grow your business? Fix your business? The Holy Grail Syndrome is a condition that causes a business owner to set out on futile quests to mine a single solution to his or her troubles. Don''t forget why you started your business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 11, 2015
    [Business, Examples] Brands and Bloggers: Keep Your Sponsored Content Legal
    For example, if I receive free baby clothes from a brand, I’m more likely to give the brand a favorable review on my blog, or on a third-party site like Amazon. Did a company sponsor your trip to their annual gala in Las Vegas so you could cover the product launch they announced there? 'By Kerry Gorgone, {grow} Contributing Columnist.
  • HUBSPOT  |  WEDNESDAY, MARCH 11, 2015
    [Business, Examples] Why You Should Question Conversion Rate Optimization Best Practices
    Everything is different -- the industry, the season, the customer, the niche, the conversion action, the product, the website, the design, the color scheme, the price, the offer, the headline, the pitch, the. Every business has peak seasons and not-so-peak seasons. You follow the example of the best practice. So, what happens?
  • SYNECORE  |  TUESDAY, MARCH 10, 2015
    [Business, Examples] Why Define? Persona-Based Content Marketing Personalization
    For example, you might ask some of the following questions about your customer or business: What type of information does this particular type of customer prefer? Why are our products or services important to them? 'There are a variety of different ways to personalize the web experience for the user. and eventually customers.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 10, 2015
    [Business, Examples] Build Customer Trust by Sending These 6 Emails
    'When sending emails to your current and potential customers, it’s important to remember that not every point of contact should be a push to sell your products or services. Building business relationships starts with building trust from the very first email. Need some examples? Here’s an example: 5.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 10, 2015
    [Business, Examples] Agility Will Rule in the Era of Engagement Marketing
    Which one do you think I gave the business to? If marketing used to be an assembly line, with marketers coming in at the end to figure out how to sell a product, they are now in a trading room, he explained. much discussed example is how Oreo responded during the blackout at the 2013 Super Bowl with “you can still dunk in the dark.”
  • VIDYARD  |  TUESDAY, MARCH 10, 2015
    [Business, Examples] Read This To Find Out How To Make A Compelling Call-To-Action
    What would encourage them to learn more about you or consider purchasing your product or service? An end-of-funnel product instructional video can link through a CTA to an FAQ video. Say you’ve created a video about how your product can help the viewer’s business. How would your video viewers know what to do next?
  • VERTICAL RESPONSE  |  MONDAY, MARCH 9, 2015
    [Business, Examples] 25 Comical Subject Lines + Tips for Funny Writing
    The “Growing a Moustache Can Change the World,” subject line is a good example. Try to pair your product or service with something out of the ordinary. For example, an online retailer could connect hip trends to the older generation. Learn How to Smile Through It,” is a good example. Be blunt.
  • HUBSPOT  |  MONDAY, MARCH 9, 2015
    [Business, Examples] How Reporting on Revenue Can Improve Your Relationship With Sales
    Revenue is a number everyone in the business knows and cares about, making it much easier for your team to justify your efforts to the sales team. For example, let''s say your marketing team is trying to decide where to invest the team''s time and resources. Let''s take a look at the example below. Revenue reporting can help.
  • HINGE MARKETING  |  MONDAY, MARCH 9, 2015
    [Business, Examples] Referral Marketing and Your Professional Services Brand
    And if you meet people in the business community they might refer their clients, although they rarely do. You may also believe that your firm’s brand is the product of your marketing efforts. Your reputation is what your firm is known for and the general sentiment around your business. Advertising and sponsorships are key.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 9, 2015
    [Business, Examples] Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way
    Here are some examples of how to get other channels and team members involved: Social:  For those you that work for companies that are very demand generation focused (it’s all about the new names), social is a great way for you to attract a wider audience for your event. Plan time for planning. Start Early. Create a timeline, and stick to it.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 9, 2015
    [Business, Examples] CMO Disruption: Marketing Is More Than Just Promotion!!!
    used the now-famous example from Julie Fleischer at Kraft who said that content marketing is four times more effective than even their most targeted advertising. And I provided my view on how to track content marketing ROI for any business: Identify the cost to create the content you already have. You can’t buy attention!!!
  • HUBSPOT  |  FRIDAY, MARCH 6, 2015
    [Business, Examples] Why People Unfollow Your Brand on Social Media [New Data]
    When they dive into answering these questions, many businesses discover that social media is a goldmine for their marketing efforts. To capitalize on these trends, businesses focus on getting new followers in the door -- but that''s not all you should be concerned about. What do they worry about? Where do they hang out?
  • SYNECORE  |  THURSDAY, MARCH 5, 2015
    [Business, Examples] An Explanation of Channel-Based Content Personalization
    great example of content personalization is Amazon. Based on your preferences and behavior patterns, Amazon displays relevant product, which encourages you to buy and allows you to have a more personal web experience. As a hypothetical example, let’s consider an email from Netflix to a customer. On-Page Personalization.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 5, 2015
    [Business, Examples] How B2B Marketers Can Leverage Social Media Product Advertising
    The latest evolution is with the advent of product ads. Both Facebook and Pinterest recently announced two new types of product ads – Dynamic Product Ads (Facebook) and Multi-Image Promoted Pins (Pinterest). Why Should B2B Marketers Care About Product Advertising in Social Networks? Facebook Dynamic Product Ads.
  • SAZBEAN  |  THURSDAY, MARCH 5, 2015
    [Business, Examples] Why iPhone Works Better for Your Social Media Management
    smartphone with a small screen can be convenient for users on the go, but a bigger screen makes social media management, texting and analyzing your business data easy. The big screen size puts this smartphone into the “phablet” category with enough space for recreational or business use. Productivity Apps. Great Photos.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 5, 2015
    [Business, Examples] Social Media Secrets To Build Your Personal Brand
    'Brands used to be just for businesses. Companies hired consultants and agencies and spent millions of dollars to determine what color their logo was, what fonts really set them apart, what messages covered the key value of their products. To be in business today, our most important job is to be head marketer for the brand called You.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 5, 2015
    [Business, Examples] 11 Words to Avoid Using on Social Media and What to Say Instead
    'Coming up with original or catchy wording for your social posts is important if you want to stand out in the busy social media sphere. For example, “Only 17 concert tickets left!” Good alternative : Use statistics to show how amazing your company, product or service is. Groundbreaking. ” 2. ” 3. Selfie.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 5, 2015
    [Business, Examples] The Power of Word of Mouth Marketing & How You Can Do It
    One of the top takeaways I learned was from Jonah Berger, a professor at The Wharton School of Business, on Word of Mouth Marketing. For example, if I am thinking about buying a car, I am more likely to listen to my neighbor’s recommendation about his experience than that Volvo ad on TV. Why Does Word of Mouth Marketing Work so Well?
  • MARKETING ACTION  |  THURSDAY, MARCH 5, 2015
    [Business, Examples] How to Build Your Twitter Following (for Free)
    They’ll get you quality followers – real people and real businesses. The kind of followers who will respond to your tweets, share your content and grow your business. If you’re a business, add your logo. It can be loosely tied to your business, your geographical location, or anything else that fits your brand. Need
  • VIDYARD  |  WEDNESDAY, MARCH 4, 2015
    [Business, Examples] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    Of course, you may place more value on some categories than another company based on your unique business needs. For the example above, if a VMP had extraordinary optimization features but lacked in some of the other categories, it would likely be eliminated from the decision set as the importance of optimization was only 5%.
  • HUBSPOT  |  WEDNESDAY, MARCH 4, 2015
    [Business, Examples] How to Make the Most of a 30 Minute Interview
    Example Question - what would you do if you found yourself struggling to meet your objectives after 90 days? Example Question - why shouldn''t I hire you? Example Question - why is this position the direction you want to go with your career? Example Question - how do you plan your day/week and what tools have you used to do so?
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 4, 2015
    [Business, Examples] 13 Easy-to-Use Tools for Creating Killer Visual Content
    Well, they produce an insane amount of viral content, something most businesses wish they had the time or energy to do. This is especially good for businesses who offer a service rather than a physical product, and may not have much to show in the photo department. Want to show off your website, product or service in action?
  • ENGAGE  |  WEDNESDAY, MARCH 4, 2015
    [Business, Examples] Can You Actually Future-Proof Your Brand?
    'If there’s one constant in business, it’s that no brand is immune to changes in market conditions. Business news is littered with stories of companies that have lost focus, diluted their mission and/or had ambitions that outpaced the soft curve of sustainable growth. The End of the Big Mac. Lessons Learned From RadioShack''s Decline.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 4, 2015
    [Business, Examples] Critical guidelines to help you determine your optimal online advertising partner
    It doesn’t matter if your audience is hunters, dancers, local business owners, HR leaders or the person responsible for cloud computing at a company, there are online, print and often even TV opportunities with a focus as narrow as yours. Finding ways to spend money on advertising is easy, but spending it well is far more challenging.
  • SYNECORE  |  TUESDAY, MARCH 3, 2015
    [Business, Examples] Content Personalization: What it is and Why it Matters
    targeted approach is more effective because it encourages users to remain on your website for a longer period of time, engage in more offers and, ideally, purchase more products. If the content is relevant , there is a reason for a visitor to spend time on your website and possibly go deeper by searching for more information or products.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 3, 2015
    [Business, Examples] 7 Advanced Email Tools to Pump up the Volume on Your Marketing
    'Creating an effective email full of engaging content for your readers is crucial for achieving a good open rate, strong inbox placement, and generating business, too. Here’s an example below: 6. What other products do you like to add to your email tools? But how can you take your emails from good to great? pop-up form!
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 3, 2015
    [Business, Examples] A PPC Optimization Checklist for the B2B Marketer
    For campaigns that fall within the top advertising positions Sitelinks should be utilized to gain additional real estate on the SERPs and to bring attention to related products and services. Big picture: make sure to evaluate AdWords extensions to determine viability for your specific campaign and business objectives. Final Thoughts.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 3, 2015
    [Business, Examples] Creating Content is a Waste of Time – Until You’ve Mapped the Buyer Journey [Part 1: Define The Buying Journey]
    Clearly, this means that customers want to, and are, self-educating themselves about products and services long before engaging with your company.  One definition of customer lifecycle is “the progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service.” Connection.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, MARCH 3, 2015
    [Business, Examples] Only You Can Prevent Feature Puke
    We’ve all sat through endless pitches where some nervous rep breathlessly takes us through every, single feature of a product without ever really telling us what it does, why we might need it and how it might be helpful.  'If you want to have fun at an otherwise dull wedding or corporate event, try to sit next to a professional event planner.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 3, 2015
    [Business, Examples] Do I need two Twitter accounts?
    Twitter and the power to network There are so many different uses for Twitter but when it comes to business, I think at its heart, Twitter is a powerful networking tool … which is what many companies and individuals don’t understand. In most cases, I do not think it makes sense to have both a personal and business account. Yankee Fan.
  • WEBBIQUITY  |  TUESDAY, MARCH 3, 2015
    [Business, Examples] How to be Twitterific – 39 Expert Twitter Guides and Tips
    The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. to Z of Bite-Size Twitter Tips For Business Startups by Social Success. ** 5 STARS. Advanced Twitter Marketing Techniques by Flying Man Productions. Image credit: Buffer.
  • VIDYARD  |  MONDAY, MARCH 2, 2015
    [Business, Examples] Top 10 Ways to Make Your Video Thumbnail Tempting to Click
    Thumbnail busyness definitely doesn’t equal business! Zoom in on someone’s face so you can see facial expressions, or the fine details of the product that’s featured in your video. Use a close-up of the character, or a shot of the product. mean, our outstanding thumbnails. It’s what will make people watch your video. Or not.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 2, 2015
    [Business, Examples] It’s Never Too Early to Be a Marketing Genius
    'Author: Matt Zilli Being based in Silicon Valley, I often see budget-strapped startups desperately looking for a way to ramp up their digital marketing efforts before they bring their products to market. One of my favorite examples of this is the food delivery app Eat24 (now Yelp!), Here are a few reasons why: 1. Do you have advice?
  • HUBSPOT  |  MONDAY, MARCH 2, 2015
    [Business, Examples] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
    But product innovation isn''t the only benefit of competition. When competing brands continually pour resources into driving awareness around a particular product or service, awareness around that product or service goes up. And that''s good for everybody who provides that product or service -- a rising tide lifts all boats.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Business, Examples] The Growth Show: A VC's Advice on Content, Cash & Churn
    Tomasz Tunguz is a partner at Redpoint Ventures and former Product Manager at Google, best known for his data-driven blog posts on the key questions facing startups, including fundraising tips, startup benchmarks, management best practices, and team building insights. Tomasz Tunguz. Below is an excerpt of their conversation.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 26, 2015
    [Business, Examples] 8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine
    There are LinkedIn successes – and then you have people like Lewis Howes , who started a seven-figure business by leveraging LinkedIn in multiple ways. Don’t go for the largest groups – remember, business is always about finding your niche. Do any of them ever get you so excited that you can’t wait to do business with those people?
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Business, Examples] Facebook Launches Product Ads
    'Showcasing your products on Facebook just got easier. The social media site just launched Product Ads. Second, Product Ads allow you to show customers more than one product per ad. You no longer have to pick one product or service and hope that it resonates with your audience. Multi-product ads. Two things.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 25, 2015
    [Business, Examples] From Viewer to Customer: Attributing Deals to Video Views
    The basic idea behind campaign attribution for video is similar to attributing closed business back to your other marketing assets. If you’re using a CRM system like Salesforce, you can actually build reports that directly tie your video views to pipeline, and ultimately closed business. What You’ll Need.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Business, Examples] 48 Phenomenal SEO Guides, Tips & Tactics
    Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. Among the specific research findings here are the top SEO challenges businesses face: “41% find link building one of the more difficult strategies, and 39% call out keyword research management as a close second. SEO is product. But change is.”
  • 3D2B  |  MONDAY, FEBRUARY 23, 2015
    [Business, Examples] Quick Tips for Conquering the B2B Inside Sales Training Gap
    It’s certainly a good idea to provide new reps with the example of an experienced rep, but this will never replace the necessary time for professional training with the new rep. Once they have the basic skills down, you have to provide in-depth training on your product or service so your reps can speak about it naturally and confidently.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 23, 2015
    [Business, Examples] What Social Media Can and Can’t Do by @davekerpen
    Social media cannot make up for a bad product, company or organization. The good news is, if you’re using social media well, you’ll quickly know when you have bad products, employees or processes. A good example of a bad organization is Business Objects where I grew GE by 242%. Dave Kerpen of Likeable Local.
  • GREAT B2B MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Business, Examples] How to Beat Larger Competitors at B2B Marketing and Sales
    'Let’s face it – there is only one leader in every business category: Apple in smartphones, Wal-Mart in retail, Cargill in food processing, Microsoft in computer software and Wells Fargo in banking. For example, the big dog company has more marketplace awareness. This is equally true in smaller market segments. Go where they aren’t!
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 23, 2015
    [Business, Examples] 50 All-Time Great Retail Subject Lines
    If you sell your own products or products from other manufacturers, you may be trying to announce new products, new seasons or discounts and sales. That’s something that you need to test for yourself in your own campaigns so let’s get on with the examples: Offer, Offer, Offer. New Product] has arrived.
  • BLOG MY CALLS  |  MONDAY, FEBRUARY 23, 2015
    [Business, Examples] Finding the Right Call Vendor & Ignoring Mixed Messages
    More and more people are using their mobile phones to search for and then call local businesses, whether to order a pizza, a bouquet of flowers or to get more information about how much it would cost to get their bumper fixed at the closest auto shop. For example, perhaps one keyword is attracting a lot of spam calls. Read More.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 23, 2015
    [Business, Examples] Enhancing Your Executive Edge
    Business protocol-the details of Executive Edge. In addition throughout the book they offer strategies to help the executive handle various situations, for example: Strategies for Not Being and Looking Arrogant. This focus on creating “believability, likeability, and trust” in your business environment and in any situation.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Business, Examples] 15 B2B case studies show how content marketing drives ROI
    Content marketing is more important to B2B businesses. They show how content marketing drives ROI with B2B businesses who: Know their audience. The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare, and $1 million in new business. Who is succeeding and why? million. million.
  • VIDYARD  |  MONDAY, FEBRUARY 23, 2015
    [Business, Examples] Free Forrester Report: Sales and Marketing Teams Must Use Video Platforms or Get Left Behind
    Because what’s discussed in its pages will have a significant impact on how you think and do business today, and in the future. There are countless examples of companies whose number of customers have shot up dramatically because they started using video. 'It’s official. Trust us, you’re really going to want to read this.
  • HUBSPOT  |  MONDAY, FEBRUARY 23, 2015
    [Business, Examples] How to Talk to Pretty Much Anyone About Pretty Much Anything
    The same rule applies to business settings. ve included some examples below: On Competition. For example, my colleague Lia works on our product marketing team, and I could easily introduce her to someone else accordingly. Let me give you an example: Let''s say your improv partner states a fact, like “the police are here."
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Business, Examples] Personas Are Great (Except When They Suck)
    Buyer personas are examples of the real buyers who influence or make decisions about the products, services or solutions you market. In my personalized content marketing presentation, I used some fictitious examples of buyer personas that suck. Check out Mashable or HuffPo or Business Insider. Except when they suck! .
  • HUBSPOT  |  MONDAY, FEBRUARY 23, 2015
    [Business, Examples] Gap, Starbucks, Vodafone & Airbnb: 4 Important Lessons From Famous Rebrands
    'If you''ve ever been part of a company or worked on a product that''s undergone a rebrand, you know how absolutely crazy it can be. If you are thinking about rebranding a company, product, service, etc., you’ll be walking down a road that many businesses have walked down before. Now, on to the example at hand: Airbnb.
  • FATHOM  |  FRIDAY, FEBRUARY 20, 2015
    [Business, Examples] 9 Signs It’s Time for a New Manufacturing Website
    Then you print some business cards and some handouts/brochures. For example, does your content hit home to your visitor, does it tell a story? This keeps you higher in the rankings when people are searching for your products. For example, maybe they are on a tablet or a phone and your site is not responsive.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 20, 2015
    [Business, Examples] How I Work with Jeff Ogden of Find New Customers
    Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. love the simplicity and elegance of Apple products. Here is an example. Paul is also an upcoming speaker for the Business Marketing Association of Tampa Bay.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 20, 2015
    [Business, Examples] Understand Your Target Market: 3 Steps to Creating Customer Personas
    'Your product or service is intended for a particular group of people, right? Whether your customers are commuters, busy moms, fashion bloggers, or families needing dental care, your business appeals to a target market. What problem our product or service solves for them. How do you create customer personas? Location.
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 20, 2015
    [Business, Examples] Key Tactics to Generate Revenue with Your Blog
    In some cases products work the same way. The businesses that are creating demand for products are helping customers solve problems. For example, the customer focus for LogMyCalls is to help customers track their marketing’s effectiveness and also listen to and analyze their calls. Sample of Success. Offering Value.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 20, 2015
    [Business, Examples] Is the CMO becoming the Chief Collaboration Officer?
    For example, what if a customer has a bad experience with your product and decides to take his or her frustration to social media? This is a marketing problem, because it can have a negative impact on your brand and hurt your business. B2B Marketing Social Business CMO collaboration marketing The builders of the brand.
  • HUBSPOT  |  FRIDAY, FEBRUARY 20, 2015
    [Business, Examples] Gluten-Free, Juicing & Veganism: Marketing Strategies Behind 3 Major Diets
    Whether you agree or not, it''s interesting to look at the way businesses market to the consumers who follow them. few years ago, gluten-free products were mostly unheard of. And the market for gluten-free products is only growing. more and more consumers are becoming attracted to natural, organic products. 'Vegan. Paleo.
  • VIRALLY BLOG  |  FRIDAY, FEBRUARY 20, 2015
    [Business, Examples] Customer Engagement And It’s Importance
    Show Passion In Your Business. When somebody praises your product or service, thank them! If they are representing your business in a picture, share it on your feed! Below is an example of their brilliant customer service. 'Customer engagement is one thing I am passionate about. The Customer Service Bar Has Raised.
  • KEO MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Business, Examples] Display Ads Can Serve Multiple Goals
    In the business-to-business world, major buying decisions are often made by committee, so there may be a diverse group of people in different roles who actually make up your target audience. 'Display advertising can play a critical role in helping marketers achieve several of their top-priority goals.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Business, Examples] Don't Wait for Inspiration to Strike: 7 Methods to Spark Creativity
    Advertising is the business of creativity. The changing architecture of the workplace is interesting as a study in 2011 by Matthew Davis , an organizational psychologist, found that these open environments can actually reduce creativity, productivity, and attention spans. 'This post originally appeared on Agency Post. 3) Smile more.
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