• MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 22, 2017
    [Business, Examples] Make the Shift from Automation to Engagement Marketing
    great example of this is the decline of ‘batch-and-blast’ mailers and emails. In fact, many decisions for both B2B and B2C products are made long before interacting with a human being. Author: Patrick Groover The shift towards ubiquitous marketing is a living reality. Simply dabbling in multi-channel marketing is no longer an option.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Business, Examples] Where Retailers Fall Down: Mobile Marketing and Newsletters
    In fact, when it comes to email—one of the most saturated spaces in the retail world—a recent Business Insider study found that marketers weren’t just failing to drive sales, but they were failing to meet all their email-marketing goals. Old Navy’s LinkedIn presence is a great example of how to do this second step effectively.
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 22, 2017
    [Business, Examples] 5 Ways to Drive the Success of Influencer Relations
    If senior management can see tangible proof that influencer relations has the potential to not only produce impressive ROI but contribute to the achievement of business objectives, they’re far more likely to dedicate more resource and perhaps expand plans across the business. Lack of program management or measurement. TIP #1.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Business, Examples] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Business, Examples] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Business, Examples] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 21, 2017
    [Business, Examples] Buy domain names for all your pages, products, and services
    ” Well, it took forever but campaign-focused, product-focused, marketing-channel, and product-focused domain purchases seem to be the easiest way to do it. The post Buy domain names for all your pages, products, and services appeared first on Biznology. Infomercials and commercials have become smart. Now they all do.
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2017
    [Business, Examples] How to Be Productive After a Long Weekend
    How to Be Productive During a Four-Day Week. Plus, this system helps you avoid multitasking , which is estimated to cost businesses billions of dollars in productivity loss each year. Make sure you’re holding a productive meeting by keeping the meeting short and making sure to recap with follow-up materials via email.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Business, Examples] The 21 Best Content Curation Tools
    Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). Expert summary compilations (example: Soulati Media ). Expert interview roundups (example: iDigic ). Showcase reviews: ArCompany, Maximize Social Business (Grow), PR Daily, Shift Communications. 5) Pinterest.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Business, Examples] How to Become a Household Name
    These are just a few examples of how brand names have been worked into our common vocabularies. It’s every brand marketer’s dream for their product, service, or website to become so ubiquitous it replaces the name of the original concept. For example, why has Super Glue been “verbified,” but Gorilla Glue hasn’t?
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Business, Examples] 15 Inspiring Examples of Small Business Branding
    Taking on a branding project for a small business can be a valuable opportunity for agencies and freelancers to develop experimental creative work without the intense pressures and restrictions associated with larger accounts. 15 Examples of Small Business Branding. 1) Elo Soap. Images via Mike Karolos on Behance. 2) AND UNION.
  • PUREB2B  |  SUNDAY, FEBRUARY 19, 2017
    [Business, Examples] How Personalization Affects Lead Nurturing
    In today’s digital world, personalization is an integral part of any business’ marketing endeavors, and it’s also one of the biggest trends in marketing. For example, it would be perfectly fine to recommend other gluten-free products to a customer who had bought gluten-free bread. It isn’t that easy. Conclusion.
  • JUNTA 42  |  SATURDAY, FEBRUARY 18, 2017
    [Business, Examples] This Week in Content Marketing: Medium Picked the Wrong Business Model
    Our rants and raves include dark content marketing and e-newsletters; then we close out the show with an example of the week on influential entrepreneur Sara Spencer Washington. As we see it, Snapchat’s next challenge will be to find a product to deliver to the subscriber base it has built. This week’s show. Image source.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Business, Examples] 5 Retail Marketing Trends to Watch in 2017
    Obviously, not every retail marketer can afford to rent out space in SoHo to show off its newest product launch—but the space itself wasn’t the most important thing about Made By Google. These advancements could help speed up product returns, which makes for happier shoppers. Take online retailer ASOS, for example.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Business, Examples] 9 Marketing Books to Read Before Q1 Ends
    Simply put, marketers comprise an impressively busy population. It's all about the spread of ideas, which I think applies to many areas of business. Would like to see marketing examples from SMBs that have gone viral. 2) Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , by Ann Handley. Source: Amazon.
  • ACT-ON  |  FRIDAY, FEBRUARY 17, 2017
    [Business, Examples] Seven Best Practices for Building and Growing a Subscriber List
    After all, you not only want a lot of email addresses, you want a lot of email addresses that are relevant to your business and your goals. related offer is something you give to a customer that relates to a product or service you sell. Additionally, there are strict rules and regulations about how subscriber lists are built. Ready!’
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 16, 2017
    [Business, Examples] Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns
    Which is pretty ironic, since they’re an almost perfect example of a Customer Data Platform – that is, a system that assembles customer data from multiple systems and makes it available for marketing and analytics. For example, multiple Web page views during a single visit would be a session. So what fooled me about Zaius?
  • VIDYARD  |  THURSDAY, FEBRUARY 16, 2017
    [Business, Examples] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    As video is becoming more and more essential to how businesses communicate with their audiences—whether potential customers, current customers, or employees—a video platform (VP) has become a necessary and useful tool for many business teams so they can manage, optimize, and measure content, and learn about their audiences. Conclusion.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 16, 2017
    [Business, Examples] 11 Tips for Starting a New Sales Role
    For example, I recall a story about a salesperson who used to sell purely on talking–wouldn’t even share a presentation–and would pitch such a beautiful picture that prospects would buy sight-unseen. I don’t even know if this was ever true, but it convinced me to show less and talk more, and I can accredit more than a few deals to this strategy.
  • ACT-ON  |  THURSDAY, FEBRUARY 16, 2017
    [Business, Examples] How to Motivate Customers Across the Entire Buyer’s Journey
    Knowing what motivates your customers can help you craft marketing campaigns and deliver products that they will want to buy. Now back to business. The first phase of the buyer’s journey is discovery – i.e., the moment that customers learn about your product and research more about it. Consider a hypothetical example.
  • PUREB2B  |  WEDNESDAY, FEBRUARY 15, 2017
    [Business, Examples] Lead Nurturing’s Biggest Challenges
    For example, if the buying cycle typically averages four months from lead to sale, then that’s the amount of time you should allot to your lead nurturing campaign. As a general rule of thumb, most businesses tend to make more frequent, educational offers to leads at the top of the sales funnel. Determining Lead Nurturing Timeframes.
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 15, 2017
    [Business, Examples] See You at the 2017 LIMRA Distribution Conference
    Organizers for this yearly premier event boast it is perfect for anyone with a vested interest in channel growth, productivity and reshaping distribution for success. As a longtime LIMRA partner and exhibitor at the event, we can tell you firsthand how impactful attending the conference can be on your business strategy.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 15, 2017
    [Business, Examples] Watch this Video: Volvo’s Live Fully Now
    Every so often we come across a really amazing example of video marketing and we just need to share it with you. And then when you go out into this famous world comes the struggle for success and profession of business. Blog Marketing Communications Video ProductionVolvo’s latest video is one of those.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 15, 2017
    [Business, Examples] 5 Steps to Market to a New Vertical
    How are those customers using your product or service; in other words, is there a product-market fit? Ultimately, your goal should be to establish the total addressable market (TAM), or total available market, which is essentially the revenue opportunity available for your product or service. 2. Healthcare. Higher education.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 15, 2017
    [Business, Examples] It’s Time to Stop Marketing to “Millennials”
    He started in as usual, telling us again why “the millennials” are so coveted and what they would do for our business, if only we could refine our content strategy and target them better. For example, as we scan the room, we don’t see “millennials,” although they’re there. Start a business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 15, 2017
    [Business, Examples] Stop. Look. Listen. It’s time for an influencer marketing campaign
    Alternatively, compensation may take the form of free product or the cache of being associated with a major brand.” Just because Kim Kardashian has millions of Instagram followers doesn’t mean she’s going to sell your product. An example would be a tech influencer or a YouTube star. By Brooke B. source ].
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Business, Examples] Apply Yourself: 28 Marketing Awards Worth Going For
    It’s no surprise, then, that the AMA actually has several categories of marketing awards -- those that apply to remarkable marketing examples, but also to industry educators and written work on the topic that’s been published in the AMA’s many journals. In 2017, for example, the “Best Use of VR” category was introduced. This U.K.-based
  • ACT-ON  |  WEDNESDAY, FEBRUARY 15, 2017
    [Business, Examples] 4 Ways That Automation Is Transforming Marketing
    In fact, businesses that use marketing automation to nurture prospects experience as much as a 451 percent increase in qualified leads. For example, you can send emails based on time delays or trigger additional emails based on behaviors such as “opens” and “clicks.” If so, you may have bought a product that requires replacement items.
  • INFER  |  TUESDAY, FEBRUARY 14, 2017
    [Business, Examples] In the next 5 years, we are going to see a reimagining of automation through AI: An Interview with Sean Zinsmeister
    This interview was originally published on TechSeen by Sean Zinsmeister , Vice President of Product Marketing at Infer. Sean Zinsmeister, VP, Product Marketing, Infer in an exclusive interview with Techseen discusses the growth of modern sales and marketing technology and how AI is all set to make a mark in 2017 too. What’s your take?
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 14, 2017
    [Business, Examples] THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts
    Trying to run account-based marketing campaigns while continuing to plan, target, and report with leads quickly becomes counter-productive. Its first order of business is converting the lead into a contact. This article is a guest post by Lauren Frye of Bizible. Like it? Click the image below for a larger version of the graphic.).
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Business, Examples] Be Mine: A Brief History of Valentine's Day Marketing
    That was more common in England, however, where the Industrial Revolution began earlier and eventually included the production of “ fancy valentines [that] were extremely expensive to import. ”. The Hershey Chocolate Company is founded, bringing what was previously " a European luxury product " to the U.S. There were cards. Chaucer.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Business, Examples] The Branding Process for Professional Services Firms
    It is essential to the success of any marketing and business development program. For example, a design-oriented firm may focus on the design of a logo and other materials used to communicate the brand ( brand identity ). Begin by considering your firm’s overall business strategy. Business cards. Business collateral.
  • KAPOST  |  MONDAY, FEBRUARY 13, 2017
    [Business, Examples] Tips for Using Video to Increase Social Media ROI
    Show how clients get things done with your products and services. When prospects see your product in action, making a difference for a business like theirs, it’s a strong motivator to take a leap and invest more time learning about your brand. Videos are the most engaging content used in modern campaigns. Customer case study.
  • ACT-ON  |  MONDAY, FEBRUARY 13, 2017
    [Business, Examples] Customer Lifecycle Metrics, Part 5: Retention and Expansion
    During the expansion stage of the customer lifecycle, you’re focused on trying to keep your customers loyal – and coming back for more business. If they’re extremely satisfied with your products and/or services, they will help spread the word and do some valuable word-of-mouth marketing for you. Expansion Metrics.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Business, Examples] The 29 Best Social Media Monitoring Tools
    That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Sample review: “Many small businesses focus only on Facebook and Twitter, so the ability to manage other platforms isn’t top of mind.  ” — Visually.
  • JUNTA 42  |  SATURDAY, FEBRUARY 11, 2017
    [Business, Examples] This Week in Content Marketing: Could Snapchat Be the Next Myspace?
    We also examine why a slew of publishers are recreating the media business model, and debate whether Snapchat’s performance decline is an indication that a Myspace-level fail may be in its future. Listener Asuthosh Nair did the show a solid this week by writing up a comprehensive example of the week entry all on his own.
  • KAPOST  |  FRIDAY, FEBRUARY 10, 2017
    [Business, Examples] How to Write Marketing Content More Efficiently
    At the same time, a simple, consistent format for content development can really help with productivity. For example, if stats show video as the go-to research and conversion tool for current and potential customers, move in that direction. It’s a win-win! Research, Listen, Then Ask 3 Simple Questions to Create With Clarity.
  • ACT-ON  |  FRIDAY, FEBRUARY 10, 2017
    [Business, Examples] 7 Steps to Achieving Optimal Sales & Marketing Alignment
    True alignment involves many things: shared goals, common milestones and metrics, smooth business processes, and smart technology investments. Let’s take a look at the seven essential foundational steps that will help move your teams toward the ultimate goal of working together smoothly, productively … and lucratively. Oil and water.
  • COMPUTER MARKET RESEARCH  |  THURSDAY, FEBRUARY 9, 2017
    [Business, Examples] 7 Things You Need to Include in Your Sales and Marketing Program
    The end result not only reduces productivity and program ROI, but also weakens the relationship you’ve worked so hard to establish with your channel partner. Ultimately, channel sales and marketing programs should be used as business driving tools that drive revenue and help you better understand current market conditions.
  • BIZIBLE  |  THURSDAY, FEBRUARY 9, 2017
    [Business, Examples] Leveraging Unique Data For Powerful Content Marketing
    If your audience gets value, but your business doesn’t, the situation becomes unsustainable and you will no longer be able to provide value for your audience. When we’ve built up enough trust, prospects have confidence in us and believe that our product will benefit them as promised, and become customers. Other Examples.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 9, 2017
    [Business, Examples] Behind the scenes at VerticalResponse: Designing the new email editor
    We talked to Senior Product Manager Patrick Khajehtoorian to get the lowdown on some of the exciting features and how they were designed. Q: Can you tell us a little about your team and what you do? A: We have about 15 developers, and we build features for email. Email Marketing Product Updates email email marketing product product update
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 9, 2017
    [Business, Examples] Why content is your enemy and experiences are your friend
    Maybe we try to create better steak so Google will choose us, but it’s still a content buffet that benefits Google, maybe more than it benefits us. I’m in the personal services business. used to work in the packaging business and I was on a team challenged by Coca-Cola to create an aluminum can that was shaped like a Coke bottle.
  • HUBSPOT  |  THURSDAY, FEBRUARY 9, 2017
    [Business, Examples] How Experiential Marketing Works: 7 Enlightening Tips
    And while we may have seen examples of its execution, many of us are still left asking -- how can I do that? We looked at some of our favorite examples of experiential marketing, and looked at some of the things they have in common. What makes a good story? Is it the happy ending? It's the who, what, where, when, and how.
  • CHIEFMARTECH  |  THURSDAY, FEBRUARY 9, 2017
    [Business, Examples] Blockchain-based digital tokens: the new brand logo?
    And it’s critically important to understand what that means for business, society, governments, and institutions. So, for example, a protocol developer can write the same matching algorithms that Facebook, Airbnb, or Spotify uses and make it native to the protocol. ” Storj is a good example. Maybe.”
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 9, 2017
    [Business, Examples] Five Strategies for Improving Customer Experience
    survey from the American Express Global Customer Service Barometer reports that American consumers value customer service over virtually all other aspects of business-consumer relationships. In fact, customers will spend an average of 14% more at a business who provides satisfactory customer service. Guest post by Brooke Cade.
  • HUBSPOT  |  THURSDAY, FEBRUARY 9, 2017
    [Business, Examples] 6 of the Best Messaging Apps for Different Scenarios
    Hangouts, made by Google, tends to be a better option for people who already use its suite of products for, say, business. For example, when I owned a small business in New York, I used Google Voice to set up a phone number for it -- one that had a local area code, unlike my mobile phone. Take a long flight, for example.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, FEBRUARY 8, 2017
    [Business, Examples] First Aid for Media Burn
    From minor misquote to major hatchet-job, these real and perceived offenses occupy the attention of senior managers and their advisors, whose polite clarifications and outraged denials fill the “Letters to the Editor” section of every business and trade publication. Don’t be afraid to make some noise. Que Sera, Sera.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 8, 2017
    [Business, Examples] How to Make Super Bowl Marketing Magic Last All Year Long
    While they haven’t expressly stated how much the extra time off will cost the company, the day is one during which employees tend to call in sick anyway, so they’re not really losing much in the way of productivity. For example, if your wildest dreams come true and your landing page gets unprecedented traffic, will it crash? Sales?
  • KAPOST  |  WEDNESDAY, FEBRUARY 8, 2017
    [Business, Examples] How to Streamline Workflows for Cross-Functional Content
    Influencing a savvy, educated B2B customer requires more than watchable, readable “stuff.” It takes cross-functional content that builds confidence in how an organization does business as a whole. Use Software to Track and Leverage Content Production Analytics to Find Bottlenecks in a Quantifiable Way. Is research required? Takeaway.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, FEBRUARY 7, 2017
    [Business, Examples] How to Sell to Companies that are Out of Your League
    Bona fide thought leadership does not promote your firm, or attempt to sell its products or services. For example, your quarterly outreach to target audiences (referenced above) might feature interviews with respected industry leaders, or with well-known subject matter experts. Think and Act Like a “Safe Choice”.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 7, 2017
    [Business, Examples] How B2B Marketers Are Finding Value in Social Media [Interview]
    For example, if you’re seeking to market to teens or college students, Snapchat is a highly potent marketing channel, if you can afford it. If your product is for women, Pinterest could be a good way to go. applies to the business world. From this survey, no, we did not. Not necessarily. Do you see this changing in 2017?
  • INFER  |  TUESDAY, FEBRUARY 7, 2017
    [Business, Examples] 4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes
    This article was originally published on the SalesForce Blog by Sean Zinsmeister , Vice President of Product Marketing at Infer. For example, Shoretel is a company with a huge influx of leads, which market development reps individually call in order to qualify opportunity-ready MQLs. Use analytics to inform sales follow-up.
  • INFER  |  TUESDAY, FEBRUARY 7, 2017
    [Business, Examples] 4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes
    This article was originally published on the SalesForce Blog by Sean Zinsmeister , Vice President of Product Marketing at Infer. For example, Shoretel is a company with a huge influx of leads, which market development reps individually call in order to qualify opportunity-ready MQLs. Use analytics to inform sales follow-up.
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 7, 2017
    [Business, Examples] To Save Your Creative Passion, Leave Brainstorming to the Rest of Us
    The agreement binds your company to the provider of a content marketing platform, and it binds your marketing team to the idea that storytelling can grow your business. Every idea is centered on your company and its products. social media manager finds an industry related conversation that your business has not responded to.
  • JUNTA 42  |  TUESDAY, FEBRUARY 7, 2017
    [Business, Examples] One Thing is Killing Content Marketing and Everyone Is Ignoring It
    In 2016, I led a workshop on content marketing for about 50 small-business CEOs and operations managers. Others believe the product should sell itself. This is something I don’t normally do. I’ve been doing this particular workshop for a while, and the flow works well with small businesses. looked around at the business leaders.
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2017
    [Business, Examples] How to Build a Process for Growth Experiments
    When you work inside a business, it can feel like all anyone talks about is growth. Brian Balfour , former VP of Product at HubSpot and a thought leader in the world of growth marketing, is an expert when it comes to building a process for experiments that enable growth overtime. Revenue growth! Customer acquisition! Leads goals!
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2017
    [Business, Examples] 10 Meaningless, Overused, and Boring Phrases You Should Cut from Your Resume
    For example, I was once "responsible" for watering a plant, but that plant is now dead. Social media isn't a skill or a discipline, it's a tool that can be leveraged to accomplish business goals. How did you use it to accomplish a real business goal? 6) "I have strong communication / writing skills.". The not-so-good news?
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 6, 2017
    [Business, Examples] Do You Have the Right to Tell Your Brand Story?
    marketer may be asked, for example, to create a campaign that highlights environmental concerns and positions the brand as a supporter or hero of that cause. As the first ad slated for the Super Bowl, this commercial has been in production and the approval process for months. Telling a brand story is more nuanced than it sounds.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2017
    [Business, Examples] 18 Productivity-Boosting Bots for Marketers
    In fact, we've found AI to be pretty helpful in certain situations, especially when it comes to boosting productivity. We rounded up some of our favorite productivity-boosting bots and compiled them into a directory. Directory of 18 Productivity-Boosting Bots for Marketers. 1) Crashlytics. Productivity Daily Tactical
  • PUREB2B  |  SUNDAY, FEBRUARY 5, 2017
    [Business, Examples] Sales: The 80/20 Rule and How to Take Advantage of it
    In sports, for example, you’ll find that at least 20% of athletes win 80% of the time, or that roughly 20% of training and exercise impact 80% of an athlete’s performance. Applying it to the business world, the 80/20 rule suggests that 80% of your company sales come from 20% of your customers. The 80/20 Sales Principle. Conclusion.
  • CONTENTLY  |  FRIDAY, FEBRUARY 3, 2017
    [Business, Examples] The Master AI Poker Player, and 3 Other Stories You Should Read
    ” The Drum: Medium to launch consumer subscription product within months. found out about Medium’s new subscription-service business model when my friend Ari snapped me a video of Ev Williams’ announcing the new move yesterday at Upfront Summit. Selected by Craig Davis, editorial intern. After a peak of 2.6 Badly.
  • CONTENTLY  |  FRIDAY, FEBRUARY 3, 2017
    [Business, Examples] The Best Branded Content of January: 5 Brands Embracing Real Facts
    It’s been liked nearly 900 times so far on Medium, and is a textbook example of effective content marketing. Most impressively, Altman manages to show off some expertise and help potential customers without mentioning his product at all. And there’s even a spreadsheet/calculator anyone can use for their own business.
  • VIDYARD  |  FRIDAY, FEBRUARY 3, 2017
    [Business, Examples] Why Video Should Play a Big Role in Your Account Based Marketing Tactics
    signatures, according to Harvard Business Review ! Sangram says that it has never been easier to determine who these customers are; there are lists you can buy and companies you can work with if you want extra help figuring out who you should be targeting and who would benefit most from your product or service. Watch Now. Watch Now.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 2, 2017
    [Business, Examples] Quaero AdVantage CDP Bridges Identified and Anonymous Data
    It’s a common pattern: several vendors proudly roll out new products they developed in secret, only to find they’re all very similar. Quaero ’s AdVantage is a good example of a system with deep roots in the old methods – but updated to handle modern challenges. So they come up with similar solutions. Simultaneous rollout.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 2, 2017
    [Business, Examples] 3 Account-Based Marketing Mistakes You Can’t Afford to Make
    Couple high ROI with the fact that new technology allows marketers to conduct ABM at scale , and you’ll quickly realize how it can transform your business. Product fit: Accounts that have business needs that clearly match your solutions, which increases the likelihood they will purchase. Mistake #3: Measuring the Wrong Metrics.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Business, Examples] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    For example, if I was doing a test to determine the best type of demographic targeting, I might use the title, "Unicorn Food Ad Test-North America 18 to 24-female." Depending on your business, more specific targeting may be helpful. LinkedIn is a highly valuable tool to network with like-minded professionals. Actually, yes. Ad Body.
  • ACT-ON  |  THURSDAY, FEBRUARY 2, 2017
    [Business, Examples] How to Write SEO-Friendly Content for Inbound Success
    It could be a blog post, a new product page, or a new landing page. 72% of business owners with an SEO strategy report that it improved their bottom line. With such statistics, it’s clear that you should strive to optimize your content on every page of your website, from product pages to landing pages to your blog. your heading.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 1, 2017
    [Business, Examples] 6 Video Tips for Small Businesses on a Budget
    As a small business, the way you do business probably follows the same line of thinking. That’s why small businesses use video. Well this is why small businesses use video , actually.). Then you can just sync audio in post-production. Animated Production Tools. Screen Share or Webcam Production.
  • INFER  |  WEDNESDAY, FEBRUARY 1, 2017
    [Business, Examples] Infer Launches New Predictive Behavior Scoring; Expands Sales Intelligence Capabilities
    Press Release: Company Further Accelerates Product Innovation and Extends Open Ecosystem. Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced several enhancements to its product portfolio. Infer Glance Sales Intelligence Powers More Productive Conversations.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 1, 2017
    [Business, Examples] 4 Ways Demand Generation Marketing Is Like Football
    Most businesses create a sequence of experiences and events that they offer in the right place, and at the right time to get a prospect over the line. We must learn which plays are the most important and impactful. I’ll give you a quick example. Author: Randy Frisch They say the toughest position on a football field is the quarterback.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2017
    [Business, Examples] How to Write a Case Study: The Ultimate Guide & Template
    Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. But at the end of the day, what you really need to win new business is cold, hard proof. Product Knowledge. Here are a few examples to get you started: What are your goals?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 1, 2017
    [Business, Examples] Reputation matters: Finding meaning and direction (with a little advice from Blake Irving of GoDaddy)
    Tools like Mention or Google Alerts can be a vital asset in understanding customer perception about your business. conscientious CEO should Google their business regularly, using the “Tools” function to narrow the search to the last week. 2. recently attended the Product Hunt live chat with Blake Irving , CEO of GoDaddy.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2017
    [Business, Examples] Blast From the Past: 7 Websites That Were One Thing, But Now They're Another
    It's the internet, and it allows for progressive changes to design, product, and the way they're marketed. Founder Jeff Bezos is said to have chosen books from his list of 20 products he thought would sell online, because they were the lowest-cost and most universally-demanded. Businesses, brands, entrepreneurs, and websites do, too.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 1, 2017
    [Business, Examples] What Steve Jobs Can Teach Us about Marketing in 2017
    They were officially in business — operating in part out of the Jobs’ family garage. Don’t market products … market dreams. The products and services that you sell have many features. Maybe the dream is simplifying workflow and driving unprecedented productivity. Then Apple would announce the new product.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 31, 2017
    [Business, Examples] The blockchain brand: hard-coding brand promises
    That there is a global need to fill (for many who may be higher up the Maslow hierarchy) to connect with products and services which align to their core values. Take OpenBazaar , for example (disclosure: client). It’s that business rules in the brand values sense that can be written as well. Sometimes they do.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Business, Examples] The Essential Artificial Intelligence Glossary for Marketers
    For example, if you’ve enjoyed Netflix movie suggestions or Spotify’s personalized playlists, you’re already encountering AI. When it comes to marketing, AI is positioned to change nearly every part of marketing -- from our personal productivity to our business’s operations -- over the next few years. But first, a disclaimer.
  • ACT-ON  |  TUESDAY, JANUARY 31, 2017
    [Business, Examples] 10 Content Creation Mistakes That Make Me Crazy
    For example: Write for CMOs, but talk to them like they’re newbie “let’s make money online” readers. Relevancy, as one of my business school professors once said, “is the secret sauce.” It’s what made Google AdWords into a trillion-dollar project. You only publish content that’s laser-focused on your product. Because it will.
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Business, Examples] The 29 Best Web Analytics Tools
    ROI is a financial metric, and vital at a high level to show value to the business. Clickly logs and reports on a wide range of onsite activities including pageviews, downloads, and outbound link clicks; event alerts (on conversions, for example); bounce rate; campaigns; goal conversions; traffic sources; Twitter analytics; and more.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Business, Examples] How Your Agency Can Use Social Media to Attract New Talent
    Beyond that, what separates the greats is their personalities: their people, their values, their approach to business, and their interactions with their communities. Capital One, for example, offers another idea of how increased networking boosted HR performance. Blurring the Lines Between HR and Marketing. Marketing Agency
  • CONTENTLY  |  MONDAY, JANUARY 30, 2017
    [Business, Examples] Why Comedy Central Is Replacing Commercials With Branded Content
    According to a 2014 study by the Harvard Business Review, “the percentage of ads considered fully viewed and getting high attention has decreased dramatically, from 97 percent in the early 1990s to less than 20 percent today.” For example, the first brand involved in Handy is Joe’s Crab Shack. ” Getting handy.
  • CHIEFMARTECH  |  MONDAY, JANUARY 30, 2017
    [Business, Examples] Interviewing for a martech role when the interviewer doesn’t understand martech
    Bring in some examples of your work — maybe a marketing dashboard you put together, or your Stackie , or a high-level view of your personalization strategy, or a presentation you gave to get resources for martech in your current company. “We had a lot of data – on our customers and our products. Anna, New York. Careers
  • HUBSPOT  |  MONDAY, JANUARY 30, 2017
    [Business, Examples] A Brief History of Productivity: How Getting Stuff Done Became an Industry
    Anyone who’s ever been a teenager is likely familiar with the question, "Why aren’t you doing something productive?” If only I knew, as an angsty 15-year-old, what I know after conducting the research for this article. But today, I'm a nerdy adult who is curious to know where today's widespread fascination with productivity comes from.
  • PUREB2B  |  MONDAY, JANUARY 30, 2017
    [Business, Examples] You Need to Define an Effective Criteria for Lead Scoring
    We’ve touched on the idea of how to approach lead scoring , but this post will elaborate on defining a lead scoring criteria that fits your business’ needs, and more importantly, your target audience. Lead scoring for B2B businesses doesn’t have to be a complicated process. Criteria Setting. However, there’s a lot more to it than that.
  • TONY ZAMBITO  |  SUNDAY, JANUARY 29, 2017
    [Business, Examples] New Approaches To Understand Customers Needed In A Digital Transformation World
    The introduction of new digital technologies and new business models is having a breathtaking impact on how customers determine what goals are important to them, what they want, and how they decide.  Especially as related to the veiled covering of old sales and product marketing methods and presenting as an expert method.  Enjoy.).
  • CONTENT STANDARD  |  SATURDAY, JANUARY 28, 2017
    [Business, Examples] Why it Matters That the Internet of Things Appeals to Parents
    From smart baby monitors to health tracking devices and in-home digital assistants that can field questions and conduct online research while both of your hands are busy changing a diaper, IoT is already reinventing how parents juggle their responsibilities. The baby is sick, and Mom is overwhelmed. Millennials and the IoT Generation.
  • JUNTA 42  |  SATURDAY, JANUARY 28, 2017
    [Business, Examples] This Week in Content Marketing: The Battle for Custom Content
    We share rants and raves on commitment and climate change; then we close out the episode with a missed content marketing opportunity in our example of the week. Content Marketing Examples Industry News and Trends PNR Teams and SkillsPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
  • VIEWPOINT  |  FRIDAY, JANUARY 27, 2017
    [Business, Examples] Expert Panel’s Feedback on Our Lead to Revenue Calculator
    Implicit in your example is a sales cycle of a year or less. For example, inbound revenue is driven by inbound leads, which still have to be converted to opportunities and handled by sales, unless you mean inbound revenue to be something different. Not all of it was positive, but it was all valuable. Download it here. Thank you.
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2017
    [Business, Examples] The Goldfish Conundrum: How to Create Content for Short Attention Spans
    However, while content production continues to rise year over year, content engagement saw a 17% drop in 2016, according to TrackMaven. It’s estimated that bad writing costs businesses close to $400 billion per year in inefficiency and productivity loss. The Current State of Content Marketing. What's a marketer to do? Video.
  • ACT-ON  |  FRIDAY, JANUARY 27, 2017
    [Business, Examples] The 7 Characteristics of Great Marketing Content
    Marketing content drives business. While there’s no cookie-cutter methodology for every business, there are seven specific characteristics that most, if not all, successful marketing content shares. Tells your story with customer-centric examples. Tell your story with customer-centric examples. Uses meaningful images.
  • BULLDOG SOLUTIONS  |  THURSDAY, JANUARY 26, 2017
    [Business, Examples] 2016’s Must-Read List for B2B Marketers
    Ultimately, these have made us better at what we do when it comes to three key areas: business strategy, technology and creative. . Business Strategy. how to think about integration with other systems (your CRM for example) and maximize the feature set and utility of your current investments. It’s a bit of a conundrum.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 26, 2017
    [Business, Examples] Businesses Investing More in UX to Enhance Customer Experience in 2017
    To provide an enhanced customer experience, businesses across industries are investing more in their user experience (UX) strategies, and new research shows that UX testing is becoming more common. Product teams, in particular, are finding that receiving continuous feedback from customers during prototyping helps refine concepts.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 26, 2017
    [Business, Examples] 2017 Conference Preview: Discover, SMX, Pubcon & More!
    Session : Mastering Web Analytics to Drive Business Growth. The conference features world-class speakers, cutting-edge health IT products, and killer networking events. — It’s looking like a busy couple months but we love hitting the road, meeting fellow marketers, and catching up with clients. Count me in! Rock on!
  • BIZNOLOGY  |  THURSDAY, JANUARY 26, 2017
    [Business, Examples] 5 reasons B2B firms should invest in social media
    Over the last ten years, there has been a profound change in the way business people make buying decisions, and social media is at the heart of this. On LinkedIn, for example, you can promote awareness and familiarity through strategic network-building, status updates, group participation, publishing articles and even running ads.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 26, 2017
    [Business, Examples] 3 Steps to Reduce Churn and Increase Revenue
    prerequisite for better marketing and sales alignment includes three necessary tasks: Define goals: Whether you’re in marketing, sales, customer success, support, or product management, you’ve got a common goal–increase revenue. Goals that lead to revenue growth for marketing do not look the same as those goals for sales, for example.
  • SNAPAPP  |  WEDNESDAY, JANUARY 25, 2017
    [Business, Examples] Snackable Content: How To Drive Big Leads With Bite-Sized Content
    You can some live examples of interactive videos here. .  . If you locate pins that include your product, set up a “Customer Favorites” board and re-pin the image to it. How can you use user generated posts of your products or services? Examples of Companies Crushing it With Snackable Content. Nobody reads your content.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JANUARY 25, 2017
    [Business, Examples] TOPO Summit, Craig Rosenberg and Account Based Everything
    As a by-product, account-based alignment extends across the entire organization, including finance, product development, engineering, and the executive team. Integrated marketing campaigns have been around for 30+ years and target account selling has been around since salespeople started selling to big businesses. It works.
  • CHIEFMARTECH  |  WEDNESDAY, JANUARY 25, 2017
    [Business, Examples] Everything a marketer needs to know about CDPs. Wait, what’s a CDP?
    If you’re not already familiar with CDPs, the important points to know are: They are software or software-as-a-service products that ingest customer data from many source systems and combine it into a unified customer database — also known as the Single Customer View. But let’s not get too excited. Of course not. Several reasons.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 25, 2017
    [Business, Examples] 3 Marketing Campaign Opportunities Financial Service Brands Missed
    Sure, when a marketer oversees the completion of a successful digital campaign that uses multiple channels to promote a product or service, it’s easy for him to chalk up the campaign as another win. And the use of one solution can be seamlessly used to promote other products in the future. million for 30 seconds of air time.)
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Business, Examples] 30 SEO Best Practices for B2B Organizations in 2017
    Once pain points have been discovered, you can guide strategies to create highly targeted blog posts, industry news articles, webinars, product videos, and more. In recent years, we have seen Google become much more intelligent when it comes to the user intent behind search queries (related searches, for example). Enjoy! 1. Buyers
  • INFER  |  TUESDAY, JANUARY 24, 2017
    [Business, Examples] The Buyer’s Guide to Artificial Intelligence Software For Sales
    This article was originally published on the Hubspot blog  by Sean Zinsmeister , Senior Director of Product Marketing at Infer. But with all the products promising to tell the future, it’s hard to discern which can actually deliver. It’s the one that can prove the highest value to your business.
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