• HUBSPOT  |  SUNDAY, AUGUST 2, 2015
    [Business, Examples] The 14 Coolest Beer Label Designs You've Ever Seen
    Based in San Francisco, Sullivan and his business partner work closely with TBD Advertising in Oregon to come up with a design for each new beer that comes on the shelf. Oregon Brewing Company's line of Rogue ales is another example of great beer names paired with beautiful label designs. Not anymore. But that's not the case. Honey.
  • JUNTA 42  |  SATURDAY, AUGUST 1, 2015
    [Business, Examples] This Week in Content Marketing: Don’t Build Your Content House on Rented Land
    Rants and raves include an excellent McKinsey report that explains how digital marketing operations can transform business and a pair of TV media talent moves that ought to get marketers thinking about similar opportunities. We wrap up the show with a #ThisOldMarketing example of the week from Flight Centre. This week’s show.
  • SYNECORE  |  FRIDAY, JULY 31, 2015
    [Business, Examples] 5 Examples of Awesome Email Designs (And Why They're Awesome)
    The following 5 examples of awesome email designs are real messages that have been sent to me over the past 30 days. Example #1: Hyundai. I own a black 2013 Hyundai Genesis Coupe extremely similar to the one pictured below. Example #2: BONOBOS. Example #4: Logitech. Example #5: Uber. Design, design, design.
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 31, 2015
    [Business, Examples] The Importance Of Goal-Directed Behaviors To Buyer Personas
    For example, we may decide to skip the fudge brownie desert in light of health goals we are pursuing. Which, accounts for many of the reasons why businesses continue to struggle in connecting with buyers. Businesses have largely attempted to understand this shift in buying behavior through the lens of “process.”
  • MARKETING ACTION  |  FRIDAY, JULY 31, 2015
    [Business, Examples] How to Get a Bigger Bang from Your Press Releases
    An example: if you’re an ESP, you might look to highlight “email marketing,” “deliverability,” or “sender reputation,” for starters. In this example, the CIO Review regularly leads with this phrase: “The CIO Review, a leading technology publication that specializes in enterprise solution assessment…” to position itself.
  • HINGE MARKETING  |  FRIDAY, JULY 31, 2015
    [Business, Examples] How to Use LinkedIn Showcase Pages to Connect With Your Audiences
    In fact, it’s the social media network for business professionals. Showcase Pages replaced LinkedIn’s old Product and Services tab on your company profile. They are meant to better focus on content and promotion of segmented target markets, products, or services. So, are Showcase Pages right for your firm? EY. 3.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Business, Examples] Quantifying the Value of Social Media Engagement in B2B Marketing
    technology-enabled business initiative. and of these few, most are business-to-consumer oriented. business-to-business context, many marketers are apprehensive to. consumer and business purchases. Businesses don’t make. the organization, the products, the. much larger for consumer products.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Business, Examples] Improving ROI with Marketing Optimization
    Optimization in Action – A Simple Example. Consumer data outstrips business data –. social media, which is only beginning to be understood as a business tool. campaigns, organizational units and business objectives. If we can quantify the financial impact of constraints, could we make a business case. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Business, Examples] Start engaging from the first click in the Customer Journey
    For example, User Experience and Customer Service professionals have. products and services to meet their needs. business, understand it we must. This may have nothing to do with the quality of our products/services, the competitive environment, changing. departments, see examples in Figure 2. product.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Business, Examples] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Some people, for example, prefer to read text, while others like images and graphics, and still others like watching videos. Why Online Presentations Belong In Every Content Strategy Whatever your feeling about business presentations, PowerPoint and its equivalents have taken their place as one. so ubiquitous in business. world.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Business, Examples] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    sites to generate leads and new business inquiries. Constant Contact® newsletter—that medium- sized b2b business is going to generate sales. end-user and product type, of course.) A better idea than 80-something percent of. Corporation, for example, maintains. significantly damaging to most businesses. acquisition.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Business, Examples] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    What’s worse, actually, is companies who take the “ready, fire, aim” approach, get lousy results (if any) and then sour on social media and its potential to help grow their business. Content examples include a blog, videos, ebooks, webinars, etc. Why do they use the social media platforms that they do use – business or pleasure?
  • MARKETING ACTION  |  THURSDAY, JULY 30, 2015
    [Business, Examples] Marketing Automation for the New Buyer’s Journey
    Just a few short years ago, the average B2B buyer still responded well to the classic marketing and sales tag-team approach, with marketing providing high-quantity product exposure and sales moving in to close the deal. This had been the model for decades, and everyone (buyers and sellers alike) was trained to it. Enter marketing automation.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 29, 2015
    [Business, Examples] 6 Tips to Ensure Direct Mail Avoids Junk Mail
    Direct mail is a great way for you to spread the word about your business and increase sales. For example, realtors often send data about recent home sale prices in the neighborhood. If you have information on your customers purchase history, send them a specific promotion to buy again or offer similar types of products. 3.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Business, Examples] 5 Signs You Don’t Know Your B2B Customer
    Your product is the protagonist of your story. . Business pressures evolve at the speed of life, which moves incredibly fast for many industry segments, especially technology. Tony Zambito, an advisor to our business, is an evangelist for a more human centered approach to modern marketing. But take a close look. This month?
  • HINGE MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Business, Examples] The Top 11 Mistakes Your B2B Website Should Avoid
    In an eye-tracking study by Nielsen Norman Group, some types of pictures, such as purely decorative images or stock photos of generic people were completely ignored while other types of photos, including photos of real products or people (as opposed to stock photos of models) were scrutinized as important content. Is it easy to understand?
  • CMO ESSENTIALS  |  TUESDAY, JULY 28, 2015
    [Business, Examples] Does Truth Belong in Marketing?
    Accordingly, sellers rarely disclose all the costs incurred in bringing a product to market (let alone what their competitors are charging for the same or similar items) and buyers don’t let on how much money they have to spend or how desperate they are to acquire the product or service in question. Buyers have a lot of options.
  • VIDYARD  |  TUESDAY, JULY 28, 2015
    [Business, Examples] Calling All Video Marketers: Get Inspired and Get Recognized
    Held in October at Space Camp , the video marketing summit, the VMAs celebrates the best in both B2B and B2C video marketing, honoring trailblazers who use video to solve marketing challenges and achieve significant business results. Pure Storage is perfect example of B2B marketing being just as engaging as B2C! Pure Storage. Act-On.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 28, 2015
    [Business, Examples] 4 Marketing Analytics That Matter for Driving Higher Revenue
    Author: Glen Gow Too often marketers talk about activities instead of outcomes—for example, how many campaigns they ran, how many trade shows they participated in, how many new names they added to the lead database. For example, someone first connects with your company through a webinar and then visits you at a conference.
  • MODERN B2B MARKETING  |  MONDAY, JULY 27, 2015
    [Business, Examples] 3 Ways for Marketers to Take on the Growing Subscription-Based Economy
    The term subscription economy refers to the growing number of businesses that use subscription or membership models and rely on recurring revenues rather than one-time purchases. Apple’s in the subscription business with Apple Music. Google is in the subscription business with Google Express. Stellar example of engagement!
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 27, 2015
    [Business, Examples] Why Candy Crush is Eating Your Brain
    habit-forming product must scratch an itch and, the really successful ones must keep creating the itch and offering the only solution to relieve it. trigger is an internal or external cue that prompts the user to reach for the product. product is the brass ring of consumer technology.”. Candy Crush is extremely habit-forming.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Business, Examples] Plain Text vs. HTML Emails: Which Is Better? [New Data]
    An example of this is Gmail's promotions tab. For example, shouldn't an email with an image of the ebook being promoted do better than an email with no visualization of the offer? These customers vary in type of business, and have different segments, list sizes, and list compositions. the list goes on and on. Great, we thought.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Business, Examples] The Best In B2B Technology Content Marketing
    recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. Readers are able to filter through the comprehensive collection by industry, product or business size to find the best match for their use case. Content Marketing
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Business, Examples] The Best Example You Will Find On The Value Of Storytelling
    Take the globe paperweight pictured above for example. What does this mean for marketers and businesses? How do you go from product-centered to story-driven content marketing then? You need to change your way of thinking from “Here’s what our product can do” to “Here’s what you can do with our product.”. Show me.
  • MARKETING ACTION  |  MONDAY, JULY 27, 2015
    [Business, Examples] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    Look for demographic parameters such as company size (employees or revenue), industry, job title, business model, and geographic location. Here’s an example of what an SLA for lead qualification might look like: Here’s what’s needed for a successful lead qualification SLA: Required Lead Information. Part one was about getting started.
  • JUNTA 42  |  SATURDAY, JULY 25, 2015
    [Business, Examples] This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto
    Next, we discuss two research studies that show customers favor doing business with trustworthy organizations that have clearly articulated values; we explain how content marketing strategy fits into the picture. We wrap up the show with a #ThisOldMarketing example of the week from Disney. advertisers. This week’s show.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 24, 2015
    [Business, Examples] 5 Ways to Modernize Your B2B Branding and Marketing Online
    good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing. Today’s consumers are seasoned internet users who are not only using it for business, but also several times per day for their own leisure and personal projects. Fresh Colors and a New Logo.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 24, 2015
    [Business, Examples] [Workbook] Start Planning Your Multi-Channel Marketing Strategy Now!
    Buyers are exposed to thousands of brand messages, have endless product options, and complete the majority of their research online. For example, do you market to a specific type of consumer or segment—like small or medium businesses? For example, if you sell to large enterprises you may engage in account-based marketing.
  • HUBSPOT  |  FRIDAY, JULY 24, 2015
    [Business, Examples] 12 About Us Page Examples That Are Probably Better Than Yours
    But having awesome content on your website is crucial to making inbound marketing work for your business. Download more awesome 'About Us' page examples here, and get tips for making yours great, too. 12 of the Best About Page Examples 1) Yellow Leaf Hammocks Why the 'About Us' Page Rocks: It tells us a story. Yes, a wrestler.)
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 24, 2015
    [Business, Examples] The Content-Ready Buyer Persona
    Rather than “inefficiency” which doesn’t do much to illustrate a specific problem, a good example of this would be “lack of automated workflows adds months to product launches.”. 3. Not good: “Sally is a hard worker who is determined to make product launches more efficient.”. You can watch the recording here if you missed it.
  • THE ROI GUY  |  THURSDAY, JULY 23, 2015
    [Business, Examples] Death of the B2B Sales Rep? An Interview with the Sales Enablement Lab
    In a recent blog article, you point to several B2C examples that could perhaps point the way to what lies ahead for B2B sales reps? Music streaming has reshaped the music business. And rising in importance, an economic focus on ROI and the business case. Herwijnen. Can you tell us about some of these latest findings? Indeed.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 23, 2015
    [Business, Examples] 7 Lessons To Help You Produce Content That Converts
    The thing about objectives is that they are always specific to your context —whether you are an individual or a business. Content conversion metrics are unique to your industry, nature of business, customer base, organization phase of growth, and marketing budgets. But what exactly is content that converts? Peter Drucker. Five leads.
  • INTEGRATED B2B  |  THURSDAY, JULY 23, 2015
    [Business, Examples] How to lose a B2B sale in 4 ways… and how not to!
    Take your website, for example. They’re entertaining messages, but I wouldn’t order products from a firm that comes across as so unprofessional. Consider, for example: “We represent and cooperate with the leading foundries and forgemasters in Europe, benefiting of their specific knowledge and strenghts”. Lost sales. What to do?
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Business, Examples] Publishers: Stop Sending Terrible Emails
    Taming this number is vital for maintaining a healthy contact list to use for promoting your own products or those of potential advertisers. You’re able to directly market to them the digital products that align with their previous purchases or actions taken, and then earn their trust along later stages of the buying journey. Media
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 22, 2015
    [Business, Examples] 7 Ways to Use Marketing Automation to Grow Your Business [GUIDE]
    We know that small business owners have no shortage of tasks on their daily to-do lists , and we’re here to help you shorten it even more. For example, you can automate a welcome email that is sent 24 hours after a new contact is added to your list. Reasons Your Business Needs a Welcome Email. 3. Save time. Excellent!
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Business, Examples] Wanna Knock One Out Of The Park? Score Your Data, Score Your Leads
    For example, if I missed a digit in my phone number, or my email address was incomplete, or I only gave my first name. Your ideal model will ultimately tie into your product, industry, and consumer. Your customer data —This helps you deploy a scoring system that is completely customized to your business needs. What entices me?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 22, 2015
    [Business, Examples] If you can’t measure marketing ROI, find the right alternative
    We are still reporting back to the business we are charged to support using metrics that don’t matter one bit to the business. For the rest of us, we need to work backwards to find metrics that are as close as possible to the results the business values. For example: Ecommerce companies can measure against gross revenue.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Business, Examples] 14 of the Best College Websites (And Why They're So Awesome)
    For example, The New Yorker 's typography is recognized by consumers around the world because of its unique style and appearance. 2) University of Notre Dame. Bucknell's website, which was nominated for Best Website Redesign at the Webby's in 2014, is a wonderful example of website personalization at work. Crazy right? as a city.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Business, Examples] Rebranding Your Company? How NOT to Kill Your SEO in the Process
    After years in business as Zizinya Web Solutions, we decided it was time to take the plunge. Here's an example of how we used our old name in our title and meta tags: “About Us” pages typically include some information about a company’s history, which makes them a good spot for mentioning your previous brand name if it makes sense.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 21, 2015
    [Business, Examples] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    Example of landing page experience via PPC ad. The team at Eloqua has a nice grid-like infographic comparing buyer objectives and business objectives in relation to content marketing assets types, which can be used for support and reference. Consider trying out images of: Products. Products in use. Sales Readiness. Learn.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Business, Examples] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    Scenario 1: You run an accounting firm that specializes in tax preparation, and business was lagging this year. Scenario 2: You're Director of Marketing for an agency that specializes in design solutions for small businesses. Why Businesses Need a Content Marketing Strategy. I've also written a few ultimate guides in my time.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Business, Examples] How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause
    These goals are what drives your business. For example, if you know a certain title or industry is more likely to close, you can give your leads five points. For example, you can tie revenue back to a piece of content or a marketing channel. But, ultimately, those leads turn into revenue for a business. What's missing?
  • B2B MARKETING INSIDER  |  MONDAY, JULY 20, 2015
    [Business, Examples] WTF Does John Cleese Know About Content Marketing
    Second, John also has a pretty good sense of business. He co-founded a video production company to produce business training videos on topics like “how to conduct a meeting.” Like, for example, that he worked for exactly one month as a journalist. ” It turns out, he knew quite a bit. Tweet this ].
  • MARKETING ACTION  |  MONDAY, JULY 20, 2015
    [Business, Examples] Successful Sales and Marketing Alignment, Part 3: Designing the Lead Process
    For example, marketing may be responsible for generating the qualified lead, scoring the lead’s actions and attributes, nurturing the lead, and passing the data to the CRM. For example, marketing should agree to deliver a number of qualified leads, and sales should agree to contact these leads in a certain time period. The Big Picture.
  • VIDYARD  |  FRIDAY, JULY 17, 2015
    [Business, Examples] Use Video Marketing Analytics to Learn about Your Videos and Viewers
    When you search for an item or business online, you’re usually shown a local store where you can buy what you’re interested in. Then optimize your content for on-the-go consumption (like creating shorter videos that load quickly, for example.) Find out how video marketing analytics can impact your business results! It is.
  • CMO ESSENTIALS  |  FRIDAY, JULY 17, 2015
    [Business, Examples] Social Media: Marketing Leaders, Proceed with Enthusiastic Caution
    Before diving right in, it’s best to start a social media initiative with clear documentation of your marketing goals and desired business outcomes. These can range from thought leadership and customer intelligence, to supporting current sales plays, to actually selling product. Sometimes this is the case, but not always.
  • MARKETING ACTION  |  FRIDAY, JULY 17, 2015
    [Business, Examples] Best Practices for Email and Landing Page Templates
    Some businesses do a great job of including incentives in their emails, but fail to do the same for landing pages. Highlight a great offer and then provide examples of products or services. If you aren’t consistent about conducting A/B testing for landing pages and email campaigns, you may be selling your business short.
  • THE FORWARD OBSERVER  |  THURSDAY, JULY 16, 2015
    [Business, Examples] B2B Sales Leads: How To Avoid The “19 Year-Old Dude Move”
    From a B2B sales perspective, the 19 year-old dude move manifests itself where, upon initial contact with the prospect, the salesperson or website offers only information very specific to their product or service. Examples include demos, product sheets, pricing guides. Really? All day, every day. Dude, slow down! Awareness.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 16, 2015
    [Business, Examples] Polish up your best content to drive content marketing value
    If you are a smaller company (like MLT) and can’t put a ton of resources behind optimizing old posts, you may not see a sudden leap in your blog’s productivity, but over time, I am willing to bet that you will see that your blog produces more views and leads than it would have otherwise. 3) Reward your reader. Simple economics.
  • MARKETING ACTION  |  THURSDAY, JULY 16, 2015
    [Business, Examples] Simply Put: Simplicity Is a Strategy
    Simplicity, whether in a speech (“Four score and seven years ago…), a tag line (“Just do it”), a product (the pet rock), an app (Dropbox), or a cheese sandwich, takes restraint and courage to produce, but will trump complexity most of the time – in marketing, in business operations, and in your daily life. Reimagining experience.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 15, 2015
    [Business, Examples] Party Time, Excellent! Why Lead Lifecycles Should Be Modeled after Assembly Lines
    Assembly lines provide great insights : Management can easily measure production levels to gain intelligence on what to build in the future. Below are a couple of examples to ensure that no lead is left behind. MQL: Call within one business day to ensure a hot prospect is contacted quickly. Align Sales and Marketing. Enjoy!
  • VERTICAL RESPONSE  |  TUESDAY, JULY 14, 2015
    [Business, Examples] 3 Things You Can’t Do on Facebook Anymore
    Some updates are minor; others can have a big impact on your business and its social traffic. Since no one has time to read Facebook’s blog every day or scour through updates and guidelines, we’ve put together a list of three Facebook changes that every small business owner should know. Facebook bans like-gating.
  • JUNTA 42  |  TUESDAY, JULY 14, 2015
    [Business, Examples] 6 Steps to Content Marketing Domination
    wanted to talk about how we built Content Marketing Institute as one of the fastest-growing training and media companies on the planet, and, in the process help teach entrepreneurs, small businesses, and even change agents in large enterprises how to make content marketing work with deep focus and a tight budget. model business. model.
  • MARKETING ACTION  |  TUESDAY, JULY 14, 2015
    [Business, Examples] Good Forms, Great Leads: How to Use Web Forms Strategically
    But behind each mysterious website visitor is a real person with a pressing business need. Content that promotes a product or service (middle of funnel) is more valuable to your audience, and therefore the price of entry should be higher. For example, suppose form 1 requests first name, last name, and email address.
  • WEBBIQUITY  |  TUESDAY, JULY 14, 2015
    [Business, Examples] 31 Sensational Social Media Marketing and PR Stats and Facts
    Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. The key to making social media marketing effective at the business level is to have a strategy in place and measure key performance indicators. Be responsive. Strategize and measure. Know your market (B2B).
  • BIZNOLOGY  |  MONDAY, JULY 13, 2015
    [Business, Examples] Website search and filtering for content marketing
    Helping website users find what they’re looking for is a big part of making our websites usable for our target audience and productive marketing tools for our companies. Few of us are running or working for Amazon-size businesses. At first glance, free-form search would seem to be the obvious answer for most of us. Terminology.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 13, 2015
    [Business, Examples] 7 Common Content Marketing Mistakes And How to Avoid Them
    FORGETTING TO BUILD A BUSINESS CASE UPFRONT. As said by our own content marketing expert,  Michael Brenner ,  “Content marketing ROI starts with a strong business case.” Are you trying to create affinity for your brand’s products? For example, layout design is more important for a full service restaurant than a quick service.”.
  • HUBSPOT  |  MONDAY, JULY 13, 2015
    [Business, Examples] How to Create Facebook Video Ads
    For example, if you’re in the boat paint business, you might choose a topic like “How to buy the right environmentally friendly boat paint.". For example, “Our metal-free bottom paint lasts longer than normal paints and is more environmentally friendly.”. Set Your Objectives. So choose your KPIs and plan accordingly. Clicks.
  • MARKETING ACTION  |  MONDAY, JULY 13, 2015
    [Business, Examples] Successful Sales and Marketing Alignment, Part 2: Understand the Buyer
    After agreeing on your business goals, the next step is one of the most important – making sure you’ve identified the right target buyer. You can identify your most valuable customers using the factors most meaningful to your business, such as revenue generated, product purchased, sales cycle time, etc. Look for common traits.
  • B2B MARKETING INSIDER  |  SATURDAY, JULY 11, 2015
    [Business, Examples] Stop Blindly Spending On Digital (And Start Doing This)
    Brands are shifting their ad dollars from the things that work, such as brand publishing platforms and engaging social content to the things that don’t, like advertising and product promotion. 3. What But content that helps buyers and consumers, drives business value. But it is a rare and effective example of a native ad. 5.
  • JUNTA 42  |  SATURDAY, JULY 11, 2015
    [Business, Examples] This Week in Content Marketing: Inside The New York Times’ Subscription Funnel
    We wrap up the show with a #ThisOldMarketing example of the week from Disney and merchandising. How will we deal with complaints and comments, for example? 4. This Old Marketing example of the week (50:40). Cars 2 is a case in point: According to article, the production cost of Cars 2 in 2006 was approximately $150 million.
  • HUBSPOT  |  FRIDAY, JULY 10, 2015
    [Business, Examples] How to Create a Killer Explainer Video [Infographic]
    Explaining to web users what your business does, what you stand for, and why customers need you. This is called "the explainer video," and it's a quick, memorable way to make an impact on people who might buy your product but need to know more information. Video has become one of the most powerful forms of marketing content.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 10, 2015
    [Business, Examples] Reignite the Fire with Inactive Customers
    Whether you’re completing a brand overhaul or launching a new product , you should always have a reactivation email campaign working to win back old customers and keep them engaged. ’ When running your business, your efforts must be customer-centric , from first visit through post-purchase, to rise above the rest.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 10, 2015
    [Business, Examples] Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy
    For example, thanking our webinar attendees with a Starbucks gift card—“Hey Jane! But, like you, I’m busy and can’t do it all. It builds the goodwill for an attendee to request a product demo or start a conversation. In the webinar example I provided above, follow-up emails become conversation starters: “Thanks for joining us!
  • CRIMSON MARKETING  |  THURSDAY, JULY 9, 2015
    [Business, Examples] Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
    One company that has shown how much impact insight-driven, proactive marketing can have is Rochester, NY-based Paychex; the leading payroll, HR, and retirement benefits outsourcing service for small businesses. The number of businesses with 20 to 49 employees – Paychex’s sweet spot – fell 13.5 companies with fewer than 100 employees.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 9, 2015
    [Business, Examples] 20 Topic Ideas For Your Next Social Post
    Plus, each idea has an example so you’ll have plenty to go on. 1. Come up with some fun facts about your business or industry and ask your followers to answer. The Greenbrier’s golf question is a good example. Pictures of your business. Genuine Scooters , for example, put up a post about maintaining a scooter.
  • HUBSPOT  |  WEDNESDAY, JULY 8, 2015
    [Business, Examples] Should You Strive for Work/Life Balance? The History of the Personal & Professional Divide
    As Boris Groysberg and Robin Abrahams noted in the March 2014 issue of the Harvard Business Review : “Work/life" balance is at best an elusive ideal and at worst a complete myth, today’s senior executives will tell you.". For example, the Reagan presidency (1981-1989) carried a strong pro-business, pro-individualism message.
  • MARKETING ACTION  |  WEDNESDAY, JULY 8, 2015
    [Business, Examples] Think Outside the Desktop: How to Build Your Email List Offline
    An email list is one of the most valuable assets a business can have; building one is too important to limit yourself to just the online world. At first blush it might seem like the only way to build your email list offline is to rely on fishbowls of business cards and signup forms. On your business card. Text-to-join. QR codes.
  • HUBSPOT  |  TUESDAY, JULY 7, 2015
    [Business, Examples] 15 Habits of Highly Effective Content Marketers
    For example, reading five posts from their RSS reader over morning coffee translates to three new ideas on their own to-do list. As a content marketers, you have to figure out what content is needed, create a dialogue with your audience, and nurture the relationship -- all while telling a compelling story and meeting your business objectives.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 7, 2015
    [Business, Examples] 6 Ways to Segment Your Email List to Improve Your Success
    ” This very common digital illness occurs when small business owners send every email to every single contact on their list. This method gives you the opportunity to communicate with and talk to your customers where they are, increasing their ability to relate to your business. Geographic area. Demographics. Loyal customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 7, 2015
    [Business, Examples] Why you need to obsess about content saturation
    Here’s an example. Unless the content becomes a product in its own right through significant investment, Content Shock exists in this niche and is likely to bury even exceptional content creation efforts. The post Why you need to obsess about content saturation appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Business, Examples] 7 Reasons Why Your Website Isn’t Performing
    Are you promoting your business and website in the correct areas that attract the correct demographic? An example of one of these platforms is the HubSpot COS. 4) Your Website Has Unclear or Cluttered Navigation. This article is for the latter. SEO Reasons. 1) Poor Performance Due to Poor Traffic. Maybe you should give it a shot, too.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 6, 2015
    [Business, Examples] How To Find Your Community of Advocates With Engaging Customer Events
    As consumers, we are always more likely to recommend a product or service when we have bought into it. For example, if I have had a great journey with Aer Lingus , then I’m likely to advocate it to my friends. From a marketer’s perspective, advocacy is sharing a positive experience of an organisation.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Business, Examples] 7 Quick Ways to Free Up More Time in Your Day
    Between social media, email notifications, and the place where productivity goes to die (yep, YouTube), staying focused on the task at hand is easier said than done. To get you started, check out these examples: Social media keyboard shorts. Productivity Professional Development DailyDon't have a tomato timer? Enter Trello.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 6, 2015
    [Business, Examples] 5 Companies Using Technology To Improve The Developing World
    Here are just five examples of companies who are making the most of technology to save the world. 1.  Established in 2011, this private Egyptian company is “dedicated to providing innovative off-grid solar energy solutions that are commercially viable and easy-to-use in the agricultural, industrial, and business sectors.” Samsung.
  • MARKETING ACTION  |  MONDAY, JULY 6, 2015
    [Business, Examples] Successful Sales and Marketing Alignment, Part 1: Get Started
    Sales and marketing alignment is key to business success. What are the organization’s business goals? The definitions should include demographic information (such as company size) and behavioral information (such as a request for a demo of your product). You know it, and the research proves it. According Before You Begin.
  • JUNTA 42  |  SATURDAY, JULY 4, 2015
    [Business, Examples] This Week in Content Marketing: Who Didn’t Launch a Content Marketing Agency This Week?
    We talk about their business models and ponder the challenges they are likely to face. We wrap up the show with a #ThisOldMarketing example from Tablespoon by General Mills. By producing outstanding content, adopting paid business models , and providing flexible access to its programming. This week’s show. Sponsor (37:50).
  • BIZNOLOGY  |  FRIDAY, JULY 3, 2015
    [Business, Examples] Unleashing the predictive power of data
    This way an organization can promote products at relevant points of access, and proactively identify and solve problems that may cause the loss of customers or impact the ability to gain new ones. It help businesses attract, retain and grow the most profitable customers and maximize the return on their marketing spending.
  • HUBSPOT  |  THURSDAY, JULY 2, 2015
    [Business, Examples] 10 Businesses With Enviable Company Cultures
    Before we go through examples of companies that get engagement right, let’s quickly look at some of the research behind why engagement matters: A study of 64 organizations found that organizations with highly engaged employees achieve twice the annual net income of organizations whose employees lag behind on engagement. group of U.K.
  • HINGE MARKETING  |  THURSDAY, JULY 2, 2015
    [Business, Examples] A Mindset Shift for AEC Professionals
    The Internet is, after all, far less tangible than the physical structures and components—not to mention the relationships—around which AEC firms build their businesses. wide world of lead generation and business growth extends well beyond RFPs and networking events. Online marketing works. Your Website. It’s win-win.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JULY 1, 2015
    [Business, Examples] The ABC’s of A/B Testing with Adwords
    Since most sales or product-focused employees work directly with your customers they usually have great insight. Here are a few common A/B test examples: Benefits vs. Features. Test results can impact your entire business and should be considered the most valuable piece of marketing data. udience is King. Question vs. Statement.
  • MARKETING ACTION  |  WEDNESDAY, JULY 1, 2015
    [Business, Examples] Your Email List: When Less (as in Fewer) is More (as in Results)
    By asking these and answering them as completely as possible, you can develop a strategy that fits your business, your marketing models, and your customers. You’ll have to consider your type of business and your email marketing strategy first. As we’ve written about before, deliverability is personal. Your engagement is 10%.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Business, Examples] Slack, Shopify & Tough Mudder: Business Lessons From 3 High-Growth Companies
    Between increased competition, shorter cycle times, and growth hackers finding innovative ways to disrupt a market in record time, scaling your business has become increasingly challenging (and more imperative than ever before). Business Lessons From High-Growth Companies. business was born. Business Management Daily
  • VERTICAL RESPONSE  |  MONDAY, JUNE 29, 2015
    [Business, Examples] A Look at Features Past, Present and Yet to Come
    Though most people reserve this type of musing for year-end , we like to take stock regularly and listen to the needs of our customers to inform product development all year round. Check out tips and examples on creating a welcome email. 3. It’s now easier than ever to create professional emails for your business. Past. 1.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Business, Examples] 5 Reasons People Say 'No Thanks' After Your SaaS Free Trial
    "We're different, there's no-one else like us in the marketplace.". "As soon as people use our product, they'll want to buy.". Our product is so good it sells itself.". Every emerging SaaS business is passionate about its product and convinced it has exactly what the market needs. Sometimes, they're right.
  • THE ROI GUY  |  MONDAY, JUNE 29, 2015
    [Business, Examples] For Sale, Not On Sale - The True Cost of Discounting and What to Do About It
    Absolutely unacceptable, and potentially VERY costly for your business and career. friend of ours often says - “My products and services are FOR sale, not ON sale”, and for good reason. Procurement specialists’ incentive pay is now directly tied to the discounts they can extract from each vendor. So how bad has it become? Why You?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 29, 2015
    [Business, Examples] Facebook content strategy is a time bomb for inbound marketing
    They’re not trying to generate leads for a discrete product. For example the Facebook content strategy now includes a video viewer to keep people on their newsfeed they are wooing major content channels to publish directly on their site. They're not trying to generate leads for a discrete product. You get the point.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Business, Examples] A Critical Look at Ecommerce CTAs: What Works and What Lacks
    An image of the product or service, some compelling copy, and a button that stands out from the rest of the CTA are all must-haves. The whole thing is a little busy, with multiple images and text pretty much everywhere. This example shows a hero image , some helpful copy, and a very clear button with text that compels a click.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Business, Examples] How to Answer 11 Common Marketing Questions Using Analytics
    In fact, most businesses find that they need to generate a ton of initial traffic to their blog posts before they can begin to generate and measure conversions. In fact, your home page, about us page , product pages, and landing pages also play a huge role in driving conversions throughout your website. while it is.8% for referrals.
  • B2B MARKETING INSIDER  |  SATURDAY, JUNE 27, 2015
    [Business, Examples] The Entrepreneur, The Compass, And The Fog
    For example, fifty years ago, Arthur’s childhood friend Jim Boyce introduced him to Max Millikan, the founder of the Massachusetts Institute of Technology’s Center for International Studies. Ignorant to local customs, monetary exchanges and business practices, US business professionals often found themselves in embarrassing situations.
  • JUNTA 42  |  SATURDAY, JUNE 27, 2015
    [Business, Examples] This Week in Content Marketing: Content Marketing Now Definitive Industry Term
    Rants and raves include a lesson for brands from media business models, airport employees who created an unforgettable story around a lost stuffed tiger, and what the recent social media successes of the Islamic State in Iraq and Syria (ISIS) teach us about agility and scale. This Old Marketing example of the week (51:41).
  • LEADERSHIP  |  FRIDAY, JUNE 26, 2015
    [Business, Examples] Interesting Infographics: The Power Of Brand Storytelling
    As you can see, almost 80% of people polled felt that telling a story was a good idea for a brand – even though most of them couldn’t think of a good example. 55% of people are more likely to buy your product in the future if they loved your brand story, and a full 15% may buy your product immediately.
  • BIZNOLOGY  |  FRIDAY, JUNE 26, 2015
    [Business, Examples] Five B2B marketing beliefs and trends debunked
    The definition of business-to-business is and never was meant to be a description of a market, but rather the type of organization that is sold to by a company vs. consumer, government or institution. You must target the potential firms and individuals who can or should purchase your product or service and go get them.
  • WRITING ON THE WEB  |  FRIDAY, JUNE 26, 2015
    [Business, Examples] Social Proof: Why It’s So Important
    Here’s an example. Customer ratings and reviews are one of the ways we decide and choose to buy products online. I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike. Why is social proof so important when writing on the web?
  • WRITING ON THE WEB  |  FRIDAY, JUNE 26, 2015
    [Business, Examples] Social Proof: If You’re Not Using It, You’re Losing Sales
    Here’s a great example: Customer ratings and reviews are one of the ways we decide and choose to buy products online. I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike. Why is social proof so important when writing on the web?
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Business, Examples] 7 Creative Content Ideas for Your Ecommerce Site
    Big brands realize they need so much more than a picture and description to sell products. If you’re not sure what that looks like or how you can use creative content for your ecommerce site, we have some pretty spectacular examples for you. Again, visitors can see that real people love the products and want to share their experiences.
  • MARKETING ACTION  |  FRIDAY, JUNE 26, 2015
    [Business, Examples] Thinking About Adopting Marketing Automation? Here’s a Quick Start Guide
    Chances are, if you’re considering adopting marketing automation, you’re a very busy person. And since you’re a busy person, you don’t have a lot of time to spend getting your new solution off the ground. And check out our own consulting and production services to find the help you need to create assets and manage campaigns. 4.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Business, Examples] A New Visualization of Today's Marketing Technology Solutions
    That landscape model feels like you're building and showing products to an IT buyer.". Let's say, for example, you recently got some budget for paid advertising, and in light of Google's recent algorithm change favoring mobile-friendly content, you're looking for some piece of technology that'll help you advertise to mobile users.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 25, 2015
    [Business, Examples] 4 Twitter Tools that Help You With Customer Service
    The increased role of social media within product marketing has however, now given buyers in the marketplace much more power to leverage over businesses, promoting consumers from being backseat drivers to co-pilots of their reputation. As a business owner, you might find yourself in a negative customer-tweet situation at some point.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Business, Examples] 22 of the Best TED Talks to Inspire You
    In an effort to help businesses get a handle on how to prevent choice overload, she goes on to explore four techniques that can be used to narrow your focus and simplify the presentation of options. 4) Joseph Pine: “What Consumers Really Want”. For example, foods like whipped cream, flan, and Good & Plenty's give me the creeps.
<< 1 2 3 ... 55 56 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...