• HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Business, Examples] The Growth Show: A VC's Advice on Content, Cash & Churn
    Tomasz Tunguz is a partner at Redpoint Ventures and former Product Manager at Google, best known for his data-driven blog posts on the key questions facing startups, including fundraising tips, startup benchmarks, management best practices, and team building insights. Tomasz Tunguz. Below is an excerpt of their conversation.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 26, 2015
    [Business, Examples] 8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine
    There are LinkedIn successes – and then you have people like Lewis Howes , who started a seven-figure business by leveraging LinkedIn in multiple ways. Don’t go for the largest groups – remember, business is always about finding your niche. Do any of them ever get you so excited that you can’t wait to do business with those people?
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Business, Examples] Facebook Launches Product Ads
    'Showcasing your products on Facebook just got easier. The social media site just launched Product Ads. Second, Product Ads allow you to show customers more than one product per ad. You no longer have to pick one product or service and hope that it resonates with your audience. Multi-product ads. Two things.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 25, 2015
    [Business, Examples] From Viewer to Customer: Attributing Deals to Video Views
    The basic idea behind campaign attribution for video is similar to attributing closed business back to your other marketing assets. If you’re using a CRM system like Salesforce, you can actually build reports that directly tie your video views to pipeline, and ultimately closed business. What You’ll Need.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Business, Examples] 48 Phenomenal SEO Guides, Tips & Tactics
    Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. Among the specific research findings here are the top SEO challenges businesses face: “41% find link building one of the more difficult strategies, and 39% call out keyword research management as a close second. SEO is product. But change is.”
  • 3D2B  |  MONDAY, FEBRUARY 23, 2015
    [Business, Examples] Quick Tips for Conquering the B2B Inside Sales Training Gap
    It’s certainly a good idea to provide new reps with the example of an experienced rep, but this will never replace the necessary time for professional training with the new rep. Once they have the basic skills down, you have to provide in-depth training on your product or service so your reps can speak about it naturally and confidently.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 23, 2015
    [Business, Examples] What Social Media Can and Can’t Do by @davekerpen
    Social media cannot make up for a bad product, company or organization. The good news is, if you’re using social media well, you’ll quickly know when you have bad products, employees or processes. A good example of a bad organization is Business Objects where I grew GE by 242%. Dave Kerpen of Likeable Local.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Business, Examples] Improving ROI with Marketing Optimization
    Optimization in Action – A Simple Example. Consumer data outstrips business data –. social media, which is only beginning to be understood as a business tool. campaigns, organizational units and business objectives. If we can quantify the financial impact of constraints, could we make a business case. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Business, Examples] Start engaging from the first click in the Customer Journey
    For example, User Experience and Customer Service professionals have. products and services to meet their needs. business, understand it we must. This may have nothing to do with the quality of our products/services, the competitive environment, changing. departments, see examples in Figure 2. product.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Business, Examples] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Some people, for example, prefer to read text, while others like images and graphics, and still others like watching videos. Why Online Presentations Belong In Every Content Strategy Whatever your feeling about business presentations, PowerPoint and its equivalents have taken their place as one. so ubiquitous in business. world.
  • GREAT B2B MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Business, Examples] How to Beat Larger Competitors at B2B Marketing and Sales
    'Let’s face it – there is only one leader in every business category: Apple in smartphones, Wal-Mart in retail, Cargill in food processing, Microsoft in computer software and Wells Fargo in banking. For example, the big dog company has more marketplace awareness. This is equally true in smaller market segments. Go where they aren’t!
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 23, 2015
    [Business, Examples] 50 All-Time Great Retail Subject Lines
    If you sell your own products or products from other manufacturers, you may be trying to announce new products, new seasons or discounts and sales. That’s something that you need to test for yourself in your own campaigns so let’s get on with the examples: Offer, Offer, Offer. New Product] has arrived.
  • BLOG MY CALLS  |  MONDAY, FEBRUARY 23, 2015
    [Business, Examples] Finding the Right Call Vendor & Ignoring Mixed Messages
    More and more people are using their mobile phones to search for and then call local businesses, whether to order a pizza, a bouquet of flowers or to get more information about how much it would cost to get their bumper fixed at the closest auto shop. For example, perhaps one keyword is attracting a lot of spam calls. Read More.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 23, 2015
    [Business, Examples] Enhancing Your Executive Edge
    Business protocol-the details of Executive Edge. In addition throughout the book they offer strategies to help the executive handle various situations, for example: Strategies for Not Being and Looking Arrogant. This focus on creating “believability, likeability, and trust” in your business environment and in any situation.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Business, Examples] 15 B2B case studies show how content marketing drives ROI
    Content marketing is more important to B2B businesses. They show how content marketing drives ROI with B2B businesses who: Know their audience. The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare, and $1 million in new business. Who is succeeding and why? million. million.
  • VIDYARD  |  MONDAY, FEBRUARY 23, 2015
    [Business, Examples] Free Forrester Report: Sales and Marketing Teams Must Use Video Platforms or Get Left Behind
    Because what’s discussed in its pages will have a significant impact on how you think and do business today, and in the future. There are countless examples of companies whose number of customers have shot up dramatically because they started using video. 'It’s official. Trust us, you’re really going to want to read this.
  • HUBSPOT  |  MONDAY, FEBRUARY 23, 2015
    [Business, Examples] How to Talk to Pretty Much Anyone About Pretty Much Anything
    The same rule applies to business settings. ve included some examples below: On Competition. For example, my colleague Lia works on our product marketing team, and I could easily introduce her to someone else accordingly. Let me give you an example: Let''s say your improv partner states a fact, like “the police are here."
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Business, Examples] Personas Are Great (Except When They Suck)
    Buyer personas are examples of the real buyers who influence or make decisions about the products, services or solutions you market. In my personalized content marketing presentation, I used some fictitious examples of buyer personas that suck. Check out Mashable or HuffPo or Business Insider. Except when they suck! .
  • HUBSPOT  |  MONDAY, FEBRUARY 23, 2015
    [Business, Examples] Gap, Starbucks, Vodafone & Airbnb: 4 Important Lessons From Famous Rebrands
    'If you''ve ever been part of a company or worked on a product that''s undergone a rebrand, you know how absolutely crazy it can be. If you are thinking about rebranding a company, product, service, etc., you’ll be walking down a road that many businesses have walked down before. Now, on to the example at hand: Airbnb.
  • FATHOM  |  FRIDAY, FEBRUARY 20, 2015
    [Business, Examples] 9 Signs It’s Time for a New Manufacturing Website
    Then you print some business cards and some handouts/brochures. For example, does your content hit home to your visitor, does it tell a story? This keeps you higher in the rankings when people are searching for your products. For example, maybe they are on a tablet or a phone and your site is not responsive.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 20, 2015
    [Business, Examples] How I Work with Jeff Ogden of Find New Customers
    Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. love the simplicity and elegance of Apple products. Here is an example. Paul is also an upcoming speaker for the Business Marketing Association of Tampa Bay.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 20, 2015
    [Business, Examples] Understand Your Target Market: 3 Steps to Creating Customer Personas
    'Your product or service is intended for a particular group of people, right? Whether your customers are commuters, busy moms, fashion bloggers, or families needing dental care, your business appeals to a target market. What problem our product or service solves for them. How do you create customer personas? Location.
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 20, 2015
    [Business, Examples] Key Tactics to Generate Revenue with Your Blog
    In some cases products work the same way. The businesses that are creating demand for products are helping customers solve problems. For example, the customer focus for LogMyCalls is to help customers track their marketing’s effectiveness and also listen to and analyze their calls. Sample of Success. Offering Value.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 20, 2015
    [Business, Examples] Is the CMO becoming the Chief Collaboration Officer?
    For example, what if a customer has a bad experience with your product and decides to take his or her frustration to social media? This is a marketing problem, because it can have a negative impact on your brand and hurt your business. B2B Marketing Social Business CMO collaboration marketing The builders of the brand.
  • HUBSPOT  |  FRIDAY, FEBRUARY 20, 2015
    [Business, Examples] Gluten-Free, Juicing & Veganism: Marketing Strategies Behind 3 Major Diets
    Whether you agree or not, it''s interesting to look at the way businesses market to the consumers who follow them. few years ago, gluten-free products were mostly unheard of. And the market for gluten-free products is only growing. more and more consumers are becoming attracted to natural, organic products. 'Vegan. Paleo.
  • VIRALLY BLOG  |  FRIDAY, FEBRUARY 20, 2015
    [Business, Examples] Customer Engagement And It’s Importance
    Show Passion In Your Business. When somebody praises your product or service, thank them! If they are representing your business in a picture, share it on your feed! Below is an example of their brilliant customer service. 'Customer engagement is one thing I am passionate about. The Customer Service Bar Has Raised.
  • KEO MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Business, Examples] Display Ads Can Serve Multiple Goals
    In the business-to-business world, major buying decisions are often made by committee, so there may be a diverse group of people in different roles who actually make up your target audience. 'Display advertising can play a critical role in helping marketers achieve several of their top-priority goals.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Business, Examples] Don't Wait for Inspiration to Strike: 7 Methods to Spark Creativity
    Advertising is the business of creativity. The changing architecture of the workplace is interesting as a study in 2011 by Matthew Davis , an organizational psychologist, found that these open environments can actually reduce creativity, productivity, and attention spans. 'This post originally appeared on Agency Post. 3) Smile more.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Business, Examples] Copywriting Lessons From Companies Doing It Right
    Note: Some of the examples in this piece have NSFW language. If you’re a CMO of a B2B brand, you’re probably sitting back trying to wrap your head around the idea of “business as publisher.” But what about those companies that don’t have sexy products. But sexy products use Intel’s technology. But that’s the whole point.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 19, 2015
    [Business, Examples] 5 Super Simple Ways to Show Your Readers You Understand Them
    Let’s face it: People are busy. The example below shows results for the keyword “b2b marketing.” Did you know , for example, it takes 12 positive experiences to make up for one bad one? 'Recently, I spent a week stuck in the Midwest due to travel complications  getting back to Boston ( remember summer?? Yeah, I don’t either ).
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 19, 2015
    [Business, Examples] Top 10 Email Eyesores You Should Avoid
    After that experience, an impression of a sender’s business can be less than positive. In order to understand the main message or call to action, overly busy emails cause a reader’s eyes to dart back and forth across the screen. In the email example below, the calls to action are hard to find. Font style overload.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Business, Examples] It’s All About Engagement in the Next Era of Marketing
    Engagement, it appears, has ascended from an emotional destination at disconnected moments in time to something that happens over a long period of time to drive business outcomes. Chances are, you wouldn’t want to keep giving business to a company that does those same things. New Definition of Engagement. Were they engaged?
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Business, Examples] 5 Customer Retention Tools for Long Term Ecommerce Success
    'A study in the Harvard Business Review showed that increasing customer retention by 5% can lead to a 25% - 95% increase in profit. Customer retention is the act of getting more of your customers to stay loyal to your brand or business. Industries like fashion, supplements, and pet supplies are all great examples. 5) CRM.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Business, Examples] How to Play to Your Strengths in a Job Interview: Tips for Every Personality Type
    For example, "Before we wrap up, there''s one more thing I''d like to underscore about my fit for this role." If you don''t know what you want to do, provide examples of some of the concrete skills and experiences you hope to pick up. '"Looks great on paper. Bad interviewer.". went to HubSpot Recruiter Emily MacIntyre for her advice.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Business, Examples] How to Set Up Multi-Product Ads on Facebook [Quick Tip]
    'In June of last year, Facebook announced a new ad format called "multi-product ads" that caught the attention of many Facebook advertisers. Quick movers were able to make the most of the new ad format using the Facebook Ads API , but others had to wait for Facebook to fully incorporate the format into its advertising product.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 17, 2015
    [Business, Examples] NGData Gives Enterprise Marketers a Customer Data Platform of Their Own
    As my classification suggests, they are in the business of assembling client data from multiple systems, using it to build detailed customer profiles, and making the results available to execution systems like campaign management, call centers, Web sites, and mobile apps. But, until today, I’ve never discussed NGData.
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Business, Examples] These Customer Service Quotes Will Inspire You to Change Your Service Philosophy
    Customer service alone is something that we’re passionate about—as evidenced by our recent G2 Crowd: Best of 2014 awards in Support and Ease of Doing Business With. All of the 30 quotes you see in Salesforce’s original post are fantastic, as they echo the increasingly embraced notion of customer-centric business.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 17, 2015
    [Business, Examples] Pinterest Adds App Pins and Possibly a ‘Buy’ Button
    To explain how it works, developers offer this example on the Pinterest blog : “Let’s say you’re pinning workout inspiration to your marathon training board. This new feature would allow users to buy some of their favorite products while on Pinterest. Will your business take advantage of a ‘buy’ button?
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 17, 2015
    [Business, Examples] Facebook Launches ‘Relevance Score’ for Ads
    For example, if you run an ad with the intent to boost sales of a specific product on your website and you see an increase in sales, that’s the statistic that’s important to you. Will this new metric help your business? 'Like your high school English teacher, Facebook is breaking out the red pen. All rights reserved.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 17, 2015
    [Business, Examples] Infographics are great for Content Marketing
    Every business needs a mobile website today. Check out my LinkedIn profile at the top right and you’ll see that I’m the President of the Business Marketing Association of Tampa Bay , which is a great honor. Pete Chamber of Commerce , to meet business owners here in Tampa Bay, since I moved down here a few months ago.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 17, 2015
    [Business, Examples] Content Marketing Personalization: Build Relationships At Scale
    believe that we help businesses build relationships with new customers. More, because I know the publisher is trying to stay in business. It’s good for business. Look inside most businesses and you will find a lot of content. 'I know you’re wondering “what the heck is content marketing personalization?”
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 17, 2015
    [Business, Examples] 20 Truths I’ve Learned as a Content Marketer
    Even though it seems like every organization, product, and individual has an associated blog, it’s become apparent to me as a content marketer that not everyone seems to get it when it comes to content marketing, and that can be a huge difference maker. Use this post as an example. 1 ) Content marketing strategies take time to mature.
  • VIDYARD  |  TUESDAY, FEBRUARY 17, 2015
    [Business, Examples] Beyond TOFU: How Video Can Beef Up the Entire Buyer’s Journey
    This is your opportunity to showcase how you can help your potential buyer achieve their business or personal goals, and what your products or services have to offer. 'Yes, it’s true! The often-misunderstood tofu is a great source of protein and contains all nine essential amino acids. Still with me, marketing chefs? Not quite yet.
  • HUBSPOT  |  TUESDAY, FEBRUARY 17, 2015
    [Business, Examples] 4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)
    Working at an agency, I typically get client requests that look like this: We want to earn coverage on top-tier media sites and get a lot of social buzz about our new [INSERT PRODUCT, PROGRAM, AWARD, ETC. Most journalists and consumers will not write about your new product, service, program, award, etc. Me neither. Absolutely not.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 17, 2015
    [Business, Examples] 6 Ways B2B Marketers Use Social Media to Get Gangbuster Results
    In fact, according to a survey from Vision Critical, four out of 10 consumers  buy products that they’ve liked, tweeted about, favorited, or pinned on their social network of choice. It appears that when it comes to reaching business customers through social channels, content is the key. But what about B2B marketers?
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 16, 2015
    [Business, Examples] The 5 Insights that help put the rules to work for you
    ” Since I’m the President of Find New Customers , I can devise an idea on how to engage our target market, share it with our business partner Likeable Local  and set up sitemaps to improve our search ranking. You will gain this insight by understanding what caused recent buyers to evaluate your product/solution.
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 16, 2015
    [Business, Examples] 9 Tips for Taking Top-Notch Smartphone Photos
    'Do you take photos to use in your emails, or to post on your business’s blog, website, or social networks? If you’re using your camera to take product photos, it’s a pretty small investment to improve the quality of your shots. Check out this example from online retailer ModCloth. Don’t zoom.
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Business, Examples] 7 Ways to Speed Up Your Content Creation
    If you have an active user base, asking them to do things like submit pictures or them using your products -- perhaps as part of a contest with a reward for the best entry -- could result in tons of unique content you can re-package and call your own. 6) Pay attention to your personal productivity. It just takes time to get there.
  • VIDYARD  |  MONDAY, FEBRUARY 16, 2015
    [Business, Examples] We’re in Love with These 10 Valentine’s Day Video Campaigns
    When you’re marketing a product that scores leads and accounts for B2B businesses, you can get away with being a little cheeky with your content on Valentine’s Day. Which is exactly why we selected these examples as trailblazers. 'This Valentine’s Day, spending reached an all-time high of $18.9 billion. Mustang: Speed Dating.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 16, 2015
    [Business, Examples] 10 soul-grabbing brands that prove you don’t need SEO to succeed
    He didn’t use the term “ content shock ” but Seth described how the flood of great content on the web is making businesses resort to advertising, promotion, social media and other measures to claim one of those precious first-page search results. the subscribers to this blog are its backbone). Of course not. Glennon Melton.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 16, 2015
    [Business, Examples] The B2B Online Marketing Playbook: A CEO’S Guide to Risks and Rewards
    And it’s easy for decision makers to focus on the current business challenges, rather than the problems that will need to be solved down the road. These are tough questions, and the answers depend on the unique needs of your business. And that’s a big potential loss for these teams as well as the entire business. Making a Play.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 16, 2015
    [Business, Examples] Lead Generation: How an insurance company reduced acquisition costs in purchased leads
    most pressing business challenge for marketers today. For example, if that purchased lead was generated in less than five seconds, that would be a lead Plymouth Rock would not want to pursue. 'Tweet Generating leads organically can ease the qualifying process, throwing “bad” leads out that are simply not worth pursuing.
  • FATHOM  |  FRIDAY, FEBRUARY 13, 2015
    [Business, Examples] Use Social Media to Show Your Customers Some Love This Valentine’s Day
    You can learn a lot about your business through the eyes of your customers. Focus on creating posts or content that relates to your customers even if it may not directly reflect information about your industry, product, or service. What are customers saying about your brand, product, or service? Listen to your customers.
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Business, Examples] 4 TED Talks Every Marketer Should Watch
    As marketers, TED talks are great examples of injecting compelling narratives into abstract sets of concepts. As someone with a product to market, this skill is definitely worth cultivating. There is much to be learned from Moskowitz’ example, especially as told by Gladwell, about how to use data driven buyer personas (sound familiar?)
  • MARKETING CRAFTMANSHIP  |  FRIDAY, FEBRUARY 13, 2015
    [Business, Examples] The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls
    Ideally, those plans will also avoid many of the non-productive tactics that marketers are known to promote. No plan = lots of wheel-spinning + no tangible business outcomes. But this is a high-risk tactic because reporters have agendas, can make mistakes, and are not in business to make your firm look good.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 13, 2015
    [Business, Examples] How to Hire The Perfect Person To Run Your Social Media
    The time to hire for social media is when you’re missing out on potential business. You have to define how your business sees social media. If you are willing to take a brand marketer’s approach, can your business financially support doing social media purely as a brand-building exercise? If so, you’re not alone.
  • VIDYARD  |  THURSDAY, FEBRUARY 12, 2015
    [Business, Examples] Ready to Promote Your Video? Sharing May Not Be Enough
    Then you make some killer videos to market your brand and product, and you share them in all the ways that you can think of: you put them on your website, in your video hub, on your blog, on YouTube, and through all the social media channels. But, you will not be charged whenever your tweet is retweeted or replied to, for example.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 12, 2015
    [Business, Examples] 5 Tips to Creating a Sense of Urgency in Your Writing and Emails
    So how do you get people to take action quickly with your own business? Here’s an example: “Last chance! Also be honest about the limited supply of your product or service as well. 'When it comes to making a decision, do you ever hesitate? Of course you do, everyone does! ” 2. Don’t miss out.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Business, Examples] The line between Media and Brands is blurring fast
    That’s just a few examples I can rattle of the top of my head. For several years, LinkedIn has been publishing copious amounts of business content daily. Today, its online publication, Pulse, rivals most media outlets covering business niches. 'by Chad Pollitt, {grow} Community Member. The media gap. This seems counterintuitive.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 12, 2015
    [Business, Examples] 3 Surprising Ways to Succeed in Social Media
    Our speaker was Dave Kerpen, the founder and CEO of Likeable Local , which has social media software for small businesses, and co-founder and Chairman of Likeable Media , a social media and word-of-mouth marketing agency. Finally, social media cannot make up for a bad product or service. Dave was also named Most Social Inc. My wife.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 10, 2015
    [Business, Examples] 7 Ways to Increase Email Engagement
    'Email marketing is one of the most effective ways for Asia Pacific businesses to reach customers and prospects directly. For example, you can find out whether a question (“What’s on sale this week?”) If you are targeting business people, you may want to send emails during regular working hours. Start With the Subject Line.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 10, 2015
    [Business, Examples] Wikipedia Management for Dummies
    For example, were Concept2 my client (they’re not) and they wanted me to chat more about. Check out competitors or similar interests or people or products or brands. “Why should I?,” ” No you can’t. While I am still scared of my own reddit shadow, I have embraced Wikipedia in a big way. m not on Wikipedia.
  • VIDYARD  |  TUESDAY, FEBRUARY 10, 2015
    [Business, Examples] 7 Questions to Ask When Looking for a Video Production Company
    Capacity or timing issues might force you to seek out an outside video production company or agency to create your video content. Can the production company handle campaign volume? If your campaign is testimonial-driven for example, you probably don’t need more than five testimonials, deployed once per week. Blog Video How-To
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Business, Examples] On the Hook: How to Spot Hot Prospects, Both Online and Over the Phone
    Naturally, this means that the number of phone calls to businesses is on the rise. For example: For prospects at the top of the funnel , you can deliver content like videos and to set up your brand as a thought leader. It depends on your business model. But there’s one channel that may come to “rule them all” this year – mobile.
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Business, Examples] 5 Ways To Battle Increasing Pressure on Marketing
    For example, in a survey of CEOs, close to three out of four agreed with the following statement: marketers “are always asking for more money, but can rarely explain how much incremental business this money will generate.” ” For example, “at Google, lead times for new products are continually shrinking.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Business, Examples] The New Science of Professional Services Marketing
    When I started my career in professional services, most people in the business believed that it was an art. Duke University professor and author Dan Ariely , for example, has written extensively about his behavioral research on the roots of irrational decision-making. 'Is professional services marketing an art or a science?
  • CMO ESSENTIALS  |  MONDAY, FEBRUARY 9, 2015
    [Business, Examples] Sales Should Seek Help… and Bring Marketing Along with Them!
    You Have Friends in Field Service: Buyers don’t want products or services; they want solutions to problems. Perhaps that’s why field service research shows that 81% of Best-in-Class companies ensure that lessons learned in the field are captured to be applied to future products. Help Me Help You – Seeking Council from Customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 9, 2015
    [Business, Examples] Your marketing success may hinge on Gray Social Media
    Getting content to move through a loyal audience is critical to business success.  These engaged customers don’t just buy your products again and again, but encourage others to do it, too. Now that I knew who they were, I was able to form a business relationship with them. This presents a real problem for marketers.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 6, 2015
    [Business, Examples] Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance
    She offers tips from her real-world experience in the book, which outlines clear-cut strategies for developing customer-oriented communications, identifying the distinct value that differentiates your company, and making the shift from singular communications to a continuum approach that aligns outcomes to business objectives. Do you have it?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 6, 2015
    [Business, Examples] Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance
    She offers tips from her real-world experience in the book, which outlines clear-cut strategies for developing customer-oriented communications, identifying the distinct value that differentiates your company, and making the shift from singular communications to a continuum approach that aligns outcomes to business objectives. Do you have it?
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 5, 2015
    [Business, Examples] Surviving disruptive technology
    'As new technologies come along and threaten existing business models, those in leadership roles are often perplexed as to what actions they should take. Another is to assume a reordering of the business environment and that radical change is needed. social business) is not something that can be done overnight. Like this post?
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 5, 2015
    [Business, Examples] You’re Invited: 6 Components to a Successful Event Email
    Using an example, we’ll breakdown the anatomy of a successful event email and explain the key components. We’ll use this simple example that anyone can easily create: 1. Will they get a sneak peek at products or services? 'Events and emails go hand in hand. Subject line. Logo or company name. Reason. Event details.
  • EARNEST ABOUT B2B  |  THURSDAY, FEBRUARY 5, 2015
    [Business, Examples] Etiquette & Propriety: a quintessential guide to decorum in B2B marketing
    Some potential misunderstandings are colourfully detailed in Earnest’s The Alt Dictionary for Businesses. Mobile courtesy: As audiences and consumers increasingly browse and buy through new platforms, ensure that your products and services are mobile enabled to encourage and capture those away from their desktop. B2B Marketing
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 5, 2015
    [Business, Examples] The Power of the Pivot: Get Started with Excel Pivot Tables
    'If you rely on spreadsheets to manage any aspect of your business, pivot tables will make your life a lot easier. For this example, I’m using Excel 2010 (for Mac users, this is synonymous with Excel 2011) because it’s still the predominant version used by most small and mid-sized businesses. What is a pivot table? Use headings.
  • E-QUIP  |  WEDNESDAY, FEBRUARY 4, 2015
    [Business, Examples] Training on a Tight Budget
    For example, the trainer may charge $20 each for three-ring binders. Instead of sending them to a seminar on how to do better project planning, for example, bring the trainer in to teach them as they are planning an actual project. Plus internal trainers have the advantage of being more familiar with your firm and your business.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 4, 2015
    [Business, Examples] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
    We’re doing a free webinar with them “How to Grow Your Business in the Digital Age” on February 10th at 2:30pm and you can register right here right now. Register for How to Grow Your Business in the Digital Age. What business is not looking for new customers? You is the best word in marketing today.). Amanda.
  • THE FORWARD OBSERVER  |  WEDNESDAY, FEBRUARY 4, 2015
    [Business, Examples] 3 Steps To Email Marketing That Nurtures Leads And Closes Sales
    In Adele Revella’s “ The Buyer Persona Manifesto ,” she offers this definition of a buyer persona: "It’s an archetype, a composite picture of the real people who buy, or might buy, products like the ones you sell.". For instance, does your business have geographic limitations? Email marketing has gotten a bad rap. It’s no mystery.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 4, 2015
    [Business, Examples] 8 Must-Dos for Pinning to Your Business Pinterest Account
    'Pinterest can help your business get discovered by millions looking to plan, buy and do almost anything. It’s no wonder more businesses are jumping on the Pinterest bandwagon. Include Pin It buttons on your site : The Pin It button is the best way for your business to get discovered on Pinterest. business.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, FEBRUARY 4, 2015
    [Business, Examples] Distance Between Decision-Makers and End Users is Key
    'One of my favourite business writers, Geoffrey James , once wrote that B2B selling is “not only different from B2C selling, it’s massively more difficult …”. In the business buying world, the distance can be rather greater and will increase with the size of the organization. Here’s the whole article.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 4, 2015
    [Business, Examples] The ROI of Influencer Marketing
    It’s a topic many businesses grapple with as they work to keep up with – and strategically harness – the power and possibility of digital technology. Influencer marketing is the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services. Salesforce).
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Business, Examples] The 4 L's of a Successful Lead Generation Strategy
    What this means for your business is that your audience no longer wants their attention bought––they want it earned. Your business should take a similar mindset when implementing lead generationt tactics into your inbound marketing strategy. What are the pebbles that serve as secondary, supportive tools for your business?
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Business, Examples] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
    For example, in listening to sales and customer calls here at HubSpot, I''ve learned that ebook creation is a huge obstacle for our audience, who are marketers themselves. To get your creative juices flowing, here are some example ebook titles to consider. Examples include adjectives like “amazing,” “awesome,” or “ultimate.”.
  • HUBSPOT  |  MONDAY, FEBRUARY 2, 2015
    [Business, Examples] 3 Simple Ways to Personalize Content by Referral Source
    Below are examples of personalized content made for visitors coming from specific social sources: Facebook and Twitter. With more small businesses on Facebook than ever before -- 30 million, according to TechCrunch -- the competition for organic reach is becoming fiercer by the day. Let me give you an example. Sound compelling?
  • HUBSPOT  |  MONDAY, FEBRUARY 2, 2015
    [Business, Examples] New Data: What Types of Content Perform Best on Social Media?
    start time probably won''t result in a productive meeting. For example, lists proved the best content type for the travel vertical, claiming 32% of shares. Other findings included: Lifestyle, tech, finance, business, and education averaged between 5,000 and 9,000 shares -- nearly three times less than the news vertical.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 2, 2015
    [Business, Examples] Did William Penn Use the Oldest Known Content Marketing to Establish Pennsylvania?
    'I am always on the search to find old and little-known examples of content marketing. wrote a post back on APRIL 9, 2014 for ContentMarketingInstitute.com that revealed  what I believe is the oldest known example of content marketing written way back in 1732. Do you think that this is an example of  content marketing? Servants.
  • VIDYARD  |  MONDAY, FEBRUARY 2, 2015
    [Business, Examples] How McDonald’s Used Social Video to Refresh its Brand
    And then there’s video content, an immersive media format that more and more businesses are using across channels, splicing and dicing to mold to the behavior of a platform’s user base. Today, integrated video marketing can help spread your business’ dollar far across the net, so long as you understand where you want your media to go exactly.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 2, 2015
    [Business, Examples] 10 Social Media Marketing Mistakes Businesses Must Avoid
    When businesses have low engagement rates, platforms limit the reach of certain accounts because the numbers indicate low relevance and interest among followers. If you offer professional advice, services or products, LinkedIn and Twitter will yield the best results. to identify hashtags that are related to your business.
  • HUBSPOT  |  MONDAY, FEBRUARY 2, 2015
    [Business, Examples] When to Check on Your Marketing Metrics: A Simple Guide
    This metric gives you a good idea of how well your website is doing at attracting visitors (who are hopefully potential customers for your business). For example, if you change a link on your homepage from one drives to a landing page to one that goes to your Facebook Page, you might see a dip in the number of leads you generate that day.
  • HINGE MARKETING  |  FRIDAY, JANUARY 30, 2015
    [Business, Examples] Assessing Your Team’s Chemistry to Increase Productivity
    So, getting along with our coworkers is essential and can greatly impact our productivity. Having a thorough understanding of how your coworkers approach situations and new projects will create a more productive working environment. This will allow your team to be more productive, effective, and strategic. Chemistry class.
  • HUBSPOT  |  FRIDAY, JANUARY 30, 2015
    [Business, Examples] 10 Excel Tricks Every Marketer Should Know
    Since finance affects every single business, understanding how to read, create, and manipulate data in the form of a histogram is critical for business owners and marketers. Watch the video for a few examples of conditional formatting. 'Excel is a useful tool for a number of marketing tasks. What is a pivot table? Minute 1:05.
  • THE POINT  |  THURSDAY, JANUARY 29, 2015
    [Business, Examples] Key B2B Demand Generation Strategies for 2015
    In our business, demand generation and content marketing are nearly synonymous. HS) One of the great things about being a demand generation marketer is that our business is constantly changing. As so much of our demand generation work at Spear is founded on tried-and-true principles (Sell the Offer, Not the Product!) Or both?
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Business, Examples] 20 Examples of Fabulous Explainer Videos
    Even if you believe your product isn’t “cool” enough to become a cute, cuddly explainer video, someone out there who has a problem that can be solved by what you have to offer would likely see it in a much different light. You’re bound to find something that resonates with you as a good example for brainstorming your own. Video Daily
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 29, 2015
    [Business, Examples] Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
    Here are some examples based on our own experience working with clients and senior leadership. Is there an acceleration or deceleration due to any cyclical factors in the business? Example of brand-related advertising copy to evaluate. Example of landing page experience via PPC ad. Example of PPC Lead Funnel.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 29, 2015
    [Business, Examples] 8 Dos and Don’ts of Networking Follow up
    For example, “It was great meeting you at the ABC Event. ” DON’T : Send a LinkedIn invite to every business card you collect. DO : Follow up via email to business cards you collected and personalize the messages. It will help keep you top of mind of your potential clients or business partners.
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 29, 2015
    [Business, Examples] An Agile Response Requires Agile Marketing
    The more you know about your customers , the better equipped you are to keep them and sell them more products and services along the way. Using agile marketing in coordination with agile development not only enables faster business results, but it also enables better alignment between corporate departments. do not have a choice.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Business, Examples] 13 Bright Ideas for Running Smarter Retargeting Campaigns
    Traditionally, retargeting ads are used to push products -- but that''s not the only thing you can use them for. Why not use retargeting to drive people towards blog content, for example? Below is an example of Irish Digital Marketing agency, Wolfgang Digital , using retargeting to promote a new piece of content. Simple.
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 28, 2015
    [Business, Examples] 10 Things that Drive Conversions on Phone Calls
    Phone calls offer high quality business leads. The type of conversion is obviously dependent on the specific business or industry. For example, calls made to a chiropractor’s office will be classified as a converted call if an appointment is scheduled. Ask for Business : This is a big one. sale was made. Read More.
  • HUBSPOT  |  WEDNESDAY, JANUARY 28, 2015
    [Business, Examples] How to Create a Benchmark to Measure Content Marketing ROI
    Beware, however, that form submissions do not necessarily imply a desire to do business with you. In the Interest and Desire phases of the buyer’s journey, your goal should be to persuade prospects into seeing your products or services as solutions to their particular problems. Step 1: Understand the Different Types of Content Metrics.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 28, 2015
    [Business, Examples] 14 Sweet Valentine’s Day Email Subject Lines + 3 Ways to Spice Up Your Emails
    There are special occasions throughout the year when you can show customers that you value them while promoting your product or service at the same time. Do the work for your customers and figure out which products or services make good gifts. For example, Audible provided its customers with a free book download. on the holiday.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Business, Examples] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. At SAP we realized we had a content problem by looking at the amount of people doing early stage searches like “big data,” a product we sold. Warby Parker is another great example.
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