• CONTENTLY  |  THURSDAY, SEPTEMBER 29, 2016
    [Business, Examples] 3 Rules for Creating Branded Content About the Election
    If you’re in the business of creating and publishing branded content, it’s critical that you know how to approach this monster of a topic in a smart and savvy way to benefit both your organization and your audience. Take the small-business hypothetical. You should probably cover the election. Steer clear of pandering.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 29, 2016
    [Business, Examples] The Real Truth About B2B Marketing And The Social Media Platforms You Need
    For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. It is more likely that they are looking for a solution to a problem than a vendor for a product. You won’t believe number three…OK, there is no number three.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 29, 2016
    [Business, Examples] 5 Brands That Are Crushing the Twitter Marketing Game in 2016
    Those witty and powerful branded Tweets you read are the products of carefully planned strategies that involve brand tone, relevant content, post frequency, and a host of other factors. All the handles featured above represent very different products and services, yet they all manage highly successful handles. Ex ceptional visuals.
  • ACT-ON  |  THURSDAY, SEPTEMBER 29, 2016
    [Business, Examples] The Rethink Podcast Episode #3: Unlocking Your Video Marketing Strategy
    Enjoy the conversation, and, we hope you can get one or two takeaways that you can bring to your business. That’s everything from demand generation and lead generation in digital, to creative and content, product marketing and so on. We use your product. More and more B2B companies are adopting video into their marketing mix. But
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Business, Examples] 4 Questions You Need to Answer Before You Create a Content Plan
    Instead, they hone in on metrics that measure how they’re building deeper relationships with consumers and influencing myriad business goals, such as “cost savings, risk and crisis management, or even productivity improvements,” according to Altimeter Group’s “A Culture of Content” report.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Business, Examples] Why Video Is The Answer To Employee Communications Teams’ Prayers
    One of the biggest challenges communicators face is how to reach employees who are too busy, too bored, or too uninterested in what their company has to say. All you need is a video platform for your business. Here’s an example of what a section of our own Video Hubs looks like, or explore the full hub for yourself. The bonus?
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Business, Examples] Introducing the Single Page Calculator: SnapApp September Release
    In September, the Product Team is excited to announce you can now create Single-Page Calculators within the SnapApp platform. Single page calculators are a great way to assess the needs of your audience and demonstrate how your business can boost their bottom line. Check out our example below! Content loading. Content loading
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Business, Examples] New Vidyard Interactive Player Makes Videos More Engaging
    KITCHENER, Ontario – September 28, 2016 – Vidyard , the video platform for business, today launched its new interactive video player, giving marketers, sales teams and others users powerful tools to improve viewer engagement. Check out this example of the new interactivity features: About Vidyard. Media Contact: Brad Hem.
  • ACT-ON  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Business, Examples] How to Speak the Same Language as Your Marketing Audience
    Maybe you have some data on who’s visiting your website and purchasing your products. Your R&D department likely uses this type of info to create products specifically for individual groups. What can your product(s)/service(s) do to address those woes? For example, suppose you’re doing account-based marketing.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Business, Examples] How to Build a Social Media Army
    If they don’t understand what social media and inbound marketing can do for the business, chances are that they won’t do it very effectively. Part of this training should focus on teaching staff about your business model, all the ins and outs of the product, your content strategy and how best to engage with customers.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Business, Examples] Easy Marketing Partnerships That Work: Why Every Marketer Needs a Marketing Guild
    Over the last four years I’ve helped thousands of businesses create marketing guilds so they could generate more leads and customers, share marketing costs, and ultimately dominate their target markets. Typically a marketing guild is formed by one or two marketers who invite marketers at other businesses with similar customers to join them.
  • INFER  |  TUESDAY, SEPTEMBER 27, 2016
    [Business, Examples] Infer’s Artificial Intelligence Platform for Sales and Marketing Now Powers the Industry’s Largest Customer Community
    Infer Inc. , a leading provider of predictive technologies that help companies win more customers, today announced significant growth across the business, including doubling its customer base year-over-year and increasing average deal size (ACV) by 50 percent in its most recent quarter. About Infer. Additional Resources.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 27, 2016
    [Business, Examples] How Empathy Will Grow Your Sales and Marketing Pipeline
    Today’s crazy-busy customers are weary of pitches, cold emails, hype, and manipulative messages, and as a result, they tune them out. Moving away from business-centric thinking to customer-centric thinking and speaking to our customer’s motivations. Empathy is not the product of survey data. What is empathic marketing?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Business, Examples] How to Make the Most of Your To-Do List: 7 Styles to Try
    We’re so busy jumping ahead to whatever's next that we forget what we were doing in the first place. They date back at least to the 1700s, as you’ll see below, and have been the subject of glee, contention , and productivity advice alike ever since. Business Productivity Professional Development Daily TOFUHis answer?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 27, 2016
    [Business, Examples] The One Thing That’s Better Than Knowing Your Customers
    Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. you can track manually or with a social CRM — example of Sprout Social below). Knowing your customers is a never-ending quest for most marketers. Make data-driven decisions. Surveys.
  • ACT-ON  |  TUESDAY, SEPTEMBER 27, 2016
    [Business, Examples] 9 Types of Interactive Content for Innovative Lead Gen
    To give you some inspiration for how to use interactive content in your lead generation campaigns, we’ve rounded up a bunch of examples of interactive content that’s specifically designed to get leads. Quizzes can be light-hearted, like “Which type of dog is right for you?” Or they can be more business oriented. Need more leads? Games.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Business, Examples] 10 Pieces of Content Your Audience Really Wants to See [New Data]
    According to HubSpot Research , 2016 marks the start of a new phase of technological development, where new innovations and consumer preferences will usher in a new way of how marketers will do business. Click on the categories below to check out examples of the types of content your audience is looking for: Videos. Social Media.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 26, 2016
    [Business, Examples] The Perfect Close
    What make it better is he then provides potential scenarios, examples and test situations where any salesperson can relate to their current list of prospects. for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. The Perfect Close. -A book review-.
  • KAPOST  |  MONDAY, SEPTEMBER 26, 2016
    [Business, Examples] 4 Ways Using Predictive Analytics Can Answer Your Sales Woes
    It’s just too costly to target an audience as broad as small business owners, tech firms, or smartphone users. Sales then convert at higher rates, and you lower the costs associated with acquiring new business. 2. Your sales team knows which customers to approach to upsell or cross-sell new products or services.
  • ACT-ON  |  MONDAY, SEPTEMBER 26, 2016
    [Business, Examples] 5 Key Differences Between Email Marketing and Marketing Automation
    Your business is getting traction. Marketing automation software , on the other hand, monitors every digital interaction a lead has with your business. For example, if your best customers are companies of a certain size, you can create a form that asks “what size is your company” and give the good answer a high score.
  • PUREB2B  |  SUNDAY, SEPTEMBER 25, 2016
    [Business, Examples] Why Businesses Need Marketing Qualified Leads
    Every business has their own criteria for determining the quality of a lead. more specific example is in C-suite marketing. More importantly, businesses don’t want to waste their resources on pursuing bad leads. This is a big challenge for businesses and another area where MQL identification can help. Conclusion.
  • CONTENTLY  |  FRIDAY, SEPTEMBER 23, 2016
    [Business, Examples] Amazon’s Algorithm, and 4 Other Stories You Should Read
    Here’s what you missed while you were busy re-watching every episode of Between Two Ferns … NewCo Shift: The Third Transportation Revolution. While I don’t necessarily disagree with his vision, I do think this article is an example of what happens when too much self-promotion clouds a compelling premise.
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Business, Examples] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    How we can start to make more educated decisions with our websites to actually see true business results. Just by a show of hands, anybody that has website for their company, which I assume you all do, can you tie true business results to your website yes or no? We want to have a website that actually drives true business results.
  • WEBBIQUITY  |  FRIDAY, SEPTEMBER 23, 2016
    [Business, Examples] 7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)
    Having an online presence is all but a necessity for businesses today. So what’s a small business owner like you going to do about it? You can always set up a Facebook page or establish a company Twitter account, but these platforms may not be the best for every type of business. Anyone can start a blog for their business.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 23, 2016
    [Business, Examples] Socialize your videos for business development
    It feels forced, message-y, and sales-y; kind of like commercials on TV. H ere are some ideas for creating videos for business development and sales that fits naturally into the way today’s buyers communicate. On-demand product demonstration videos. Brighten up your product sheet PDFs with testimonials. Video blogs.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2016
    [Business, Examples] Voice Search Strategy: What Marketers Need to Know Now
    While it's certainly gaining popularity -- the search engine Bing, for example, says that 25% of its queries are voice searches -- it’s clear that this technology is still a work in progress. Local Information: Local business listings (like restaurants and shops), food delivery, weather and traffic. That's great. Just saying.).
  • KAPOST  |  FRIDAY, SEPTEMBER 23, 2016
    [Business, Examples] This Content Marketing Stuff is Getting Complicated
    BF: So if these services are to be a paid “product,” how do they differ from the services the customer success team provides Kapost users? For example, of one of our workshops is the Content Governance Board service package. Improved Processes, Improved Productivity. Capture leads and nurture prospects into customers. Uh, wait.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2016
    [Business, Examples] Why Business Travel Is Making You Sick (And What You Can Do About It)
    I recently read that 45% of Millennials want to travel more for business. But as someone who spent considerable time in seemingly endless business travel, I understand the frequent (non-recreational) flyer’s lament. Why Business Travel Is Making You Sick (And What You Can Do About It). Business Productivity Daily TOFU
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Business, Examples] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Business, Examples] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Business, Examples] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Business, Examples] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. 49 percent work across B2B and B2C businesses. emerged with smart products that offer features like. attention from a high level of production to. increase productivity.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Business, Examples] Study: How Much of Your Content Marketing Is Effective?
    effective in measuring business results. For example, Thea Oliver, communications manager at Thrive, said her biggest content failure last year was pushing “guest blogs. only if the external publications are relevant to your business. content to business results. It will keep them busy for a while, but that’s.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Business, Examples] Content Methodology: A Best Practices Report
    they compete both against their business competitors and all content creators that vie. returns on business-related goals. Product and research divisions can provide dynamic. have on myriad aspects of the business and driving the goals of specific divisions (e.g., business goals, such as “cost savings, risk. going.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Business, Examples] How To Increase Referral Traffic And Get More Leads
    For example, if you do a search for “personal trainer in los angeles” there are 4 directories that show up on the first page of the search results: Yelp, YourTrainer, IdeaFit & Thumbtack. They’ve now reached the decision stage and are comparing vendors or products. Use real life examples - Don’t just offer your advice.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 22, 2016
    [Business, Examples] 5 Reasons GE’s Content Goes Viral on Reddit (and Everywhere Else)
    That’s a big reason why GE Reports has become one of the most successful examples of content marketing. ” For example, GE Reports published a story about a revolutionary indoor farm in Japan powered by LED lights made by GE. Compared to the average farm, it was 100 times more productive per square foot. Not GE.
  • HALEY MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Business, Examples] How to Make Your Job Descriptions More SEO-Friendly
    To prevent your description from getting advertised in the wrong place, make sure to expand your abbreviations to specify whether your “PA” job is referring to “Physician’s Assistant,” “Production Assistant,” “Personal Assistant,” or “Personal Accountant.” [The following is a guest post provided by Glassdoor.].
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Business, Examples] 4 Steps to Get Started with Marketing Automation
    You might say, for example: I want to get 15% more leads this month, over last month. Set up a behavior-based drip campaign to help your customers using your product, platform or service. Talk to your vendor’s implementation team regularly and ask questions so you’re getting the most out of your product right away. Start simply.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Business, Examples] How to Engage Your Audience Using Digital Advertising
    For many businesses, the solution is simple: inbound marketing. For anybody who's familiar with inbound marketing , you'll know that what we've discussed so far doesn't align with the fundamentals of inbound: to market your products and services to people in a more human, more helpful way. Absolutely, but it's all in the execution.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Business, Examples] Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
    The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling to catch up on when I returned. For example, the aquarium turns over their Snapchat to trainers working with animals 1:1 so followers can see how the aquarium helps marine life up close. Know the feeling? The solution?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Business, Examples] 5 Clever Ways to Leverage Client Feedback for More Referrals
    According to Wharton School of Business, a referral customer costs a lot less to acquire and has a higher potential for retention and loyalty. Identifying potential client advocates can seem like a huge challenge for a busy agency, but using a simple Net Promoter Score (NPS) survey can help make the process a little easier. Groove.
  • CONTENTLY  |  TUESDAY, SEPTEMBER 20, 2016
    [Business, Examples] Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon
    ” If you’re a Jets fans, for example, and caught that game against the Bills on Twitter, you won’t catch another of their games this season on the free live stream. The ability to live stream sports has been around for years. Last week’s Thursday Night Football game, however, was different. Investing in technology.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 20, 2016
    [Business, Examples] Tips on how to use LinkedIn for Better Lead Generation
    Have you ever wondered about how can you use LinkedIn for better lead generation and business. So I kept my eye on it, and several years ago I saw LinkedIn begin to morph from a job site to a true business networking site. Another example is personal profiles that don’t even mention what the company or product is about.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 20, 2016
    [Business, Examples] Activate Your Fanbase With User-Generated Content
    Just to name a few notable examples , Coca Cola’s “Share a Coke” hashtag marketing campaign asked fans to snap Coke-themed photos of themselves, and Charmin solicits toilet humor from its Twitter followers. In the digital era, everyone is a content creator, and that’s great news for marketers. Get Our Newsletter.
  • VIDYARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Business, Examples] Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%
    For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Example of video personalized for recipient named Katie Watson. Example of video personalized for recipient named Katie Watson. Example of video personalized for recipient named Katie Watson.
  • ACT-ON  |  TUESDAY, SEPTEMBER 20, 2016
    [Business, Examples] Your Audience Called. They Say You’re Fired.
    But is it a business strategy? According to some, it’s not even a business strategy anymore. It’s a business requirement. But when the rubber meets the road – when you are creating and scheduling the content you’ll create ­– most marketers are keenly aware of their business objectives, too. Case studies are an example.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Business, Examples] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    First, ask other business owners and marketing leaders, in your network or your favorite LinkedIn group, for references. Very few businesses of any type will provide such a list; too big of  competitive risk. 3) What types of online tools do you use? The key elements of SEO also vary somewhat by business type. What’s not?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2016
    [Business, Examples] 8 Non-Sleazy Strategies for Upselling Your Clients
    This is a classic example of upselling -- a sales technique used to sell additional goods or services to existing customers. For example, if you're considering pitching your client on additional email marketing services, but email marketing doesn't fit directly into her long-term plan to expand her reach, you shouldn't force it.
  • CHIEFMARTECH  |  MONDAY, SEPTEMBER 19, 2016
    [Business, Examples] MarTech Europe preview: here’s what to expect in 6 weeks
    Topics to be discussed will include: Insights into the latest developments within their product portfolios. The state of ISV product ecosystems around each of their platforms. He will dive deep into hyper-cannibalism with examples, case studies, and his own experiences. What’s on the horizon for the industry in 2017?
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 19, 2016
    [Business, Examples] Managing Your Newsletter Email List:5 Must-Do’s
    Successful small business professionals don’t have a lot of time on their hands, but they understand the importance of staying in contact with their prospects and clients. For example, smartphone contacts, email contacts, spreadsheet, database, etc.). Resources are always a big consideration for small business professionals. 
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 19, 2016
    [Business, Examples] How to Rock the World of Events and Marketing Automation
    Below are ways that you can leverage marketing and event automation to ensure that your events are not only trend-setting from a technology perspective, but most importantly deliver outsized business results. Did you know that 82% of marketers cannot quantify the data that is collected from attendee interactions at their company events?
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 19, 2016
    [Business, Examples] How to Move from Monologues to Dialogues with Engagement Marketing
    Based on those cues, we altered the content of our presentation and even the order in which we presented, and we turned what could have been an unsuccessful meeting into a very productive one, with a positive outcome. But for your marketing campaigns, that’s difficult to do at the scale and volume of today’s business without technology.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Business, Examples] 20 Examples of Social Proof in Action
    You see, when a friend or family member recommends a product, you’re more likely to take their endorsement seriously. The story of how I bought my mattress is a great example of social proof, which refers to the theory that people tend to adopt the opinions or actions of people they trust. 20 Examples of Social Proof in Action.
  • ACT-ON  |  MONDAY, SEPTEMBER 19, 2016
    [Business, Examples] Inbound Marketing or Outbound? Which is the Winner?
    The report found that 84% of marketers agree that both inbound and outbound marketing drives business. Think radio: you’re in your car on the way to work, at a stoplight, looking at a billboard, when an ad for the same product comes on the radio. But are marketing teams really migrating away from outbound marketing? And guess what?
  • SCRIBBLELIVE  |  SUNDAY, SEPTEMBER 18, 2016
    [Business, Examples] The Line Between Data-Driven Marketing and Creative Content Marketing
    In simple terms, the customer journey should answer four key questions in the prospective client’s mind: What do I need to achieve my business goals? Why is this product or service better than other options on the market? How will purchasing this product or service improve my business? ” Is it that simple?
  • JUNTA 42  |  SATURDAY, SEPTEMBER 17, 2016
    [Business, Examples] This Week in Content Marketing: The Business Model of More vs. Less Content
    Then, we wrap up with an example of the week from Kodak. The future is more content (14:15): A recent post on BuzzSumo opines that content marketers have not yet reached their peak levels of content production, leaving plenty of room for further increases in the volume of content brands and publishers can produce. Click To Tweet.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 16, 2016
    [Business, Examples] The Future of SEO Strategy and Storytelling Is Fueled by These 3 Components
    On the topic of brand storytelling, Alexander Jutkowitz for the Harvard Business Review wrote: Branded content is a brave new world and a brand’s editorial team, regardless of how it’s organized, must learn to live and breathe a company’s bottom line while also being mindful of the kinds of stories that appeal to readers.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 16, 2016
    [Business, Examples] Top 5 Marketing Must-Haves for Asset Managers and More
    Author: Joe Paone One of the first interviews I had in college was with a local money manager who was looking for a new recruit to make calls and drive business. The job profile was similar: make calls and drive business. As an example, for an asset manager, let’s say that you have 100 new investors in your database.
  • ACT-ON  |  FRIDAY, SEPTEMBER 16, 2016
    [Business, Examples] 7 Ways to Create More Interesting Content for Your Blog
    For example, the phrase “content is king” has been on the radar at least since 2004, according to Google Trends, and most of us were sick of it by 2005. In this example, a new spin captured attention. 2. For example, for content marketing, you might check out #contentmarketing. Select a problem, such as “productivity.”
  • CONTENTLY  |  THURSDAY, SEPTEMBER 15, 2016
    [Business, Examples] Why Snapchat Is Already Giving Up on Not Being ‘Creepy’
    When Snapchat released 3V advertising, its core ad product, last June, founder and CEO Evan Spiegel was pretty clear about the philosophy behind it. “But today, with beautiful full-screen video on mobile, we can build ad products that respect our community and their privacy. facebook and @google offer similar #ad products.
  • HINGE MARKETING  |  THURSDAY, SEPTEMBER 15, 2016
    [Business, Examples] Marketing Recruitment and Onboarding Strategies for Professional Services Firms
    The challenge is finding the right talent for your marketing team, then getting them quickly up to speed and being productive. The longer business development cycle means that there are a large number of leads and pursuits in play at any given time. Example: “John/Jane just turned in his/her notice. What does this mean for you?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Business, Examples] A Cold, Hard Lead Conversion Case for Low-Volume Keywords
    More clicks = more business, right? Editor's note: Our experience was based on one client's experience, but for privacy purposes, we'll refer to them as Client A; and we have changed keyword examples.). Not all keywords are created equal. Some, like "marketing," draw in huge crowds of searchers each month. Not always. Traffic.
  • RADIUS  |  THURSDAY, SEPTEMBER 15, 2016
    [Business, Examples] Pepsi vs Coke: Why Marketers Shouldn’t Be Fooled By the Technology ‘Taste Test’
    Pepsi brought this event to public locations and found that people preferred its product. You only see a small example of the product’s performance. ” A vendor should be able to show how their product can solve your pain points with product demos, case studies, and customer references.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 15, 2016
    [Business, Examples] What is structured content?
    An example is wanting to use a pull quote from an article in a related case study. The taxonomies are the structured lists of labels we give things, including things like product, topic, intended audience, buy cycle state, and other metadata. We are trained to work on transitions between paragraphs, for example. Like this post?
  • ACT-ON  |  THURSDAY, SEPTEMBER 15, 2016
    [Business, Examples] Digital Marketing Agencies – How They’re Changing
    They can read the same publications, they go to the same conferences, and they’re hiring away from agencies to build in-house teams.”. “ The way we keep our relationship fresh with our clients is by having to earn their business every day, every month, to keep them on board. We enjoy just helping move businesses forward.
  • SCRIBBLELIVE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Business, Examples] Does Live Video Make Sense for Your Content Marketing Strategy?
    We spend hours upon hours thumbing through Snapchat Stories every week, and Facebook Live is great at distracting hard-working, focused employees during business hours. To help you out, I’ve listed out my three favorite examples of live video campaigns and the types of content marketing goals that got a boost from their success.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Business, Examples] Six steps to increase your app conversion rate
    And unlike marketing physical goods, advertising might not be your best friend — designing your product with a conversion rate in mind could be essential. For more examples, read this Adweek Social Times article. Further reading: Business Model Generation by Alexander Osterwalder and Yves Pigneur. 2. Google Analytics.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Business, Examples] Selling Digital Content? Seven Questions to Answer
    The publishing business model is undergoing a transformation. More and more digital content creators supplement their advertising dollars with revenue directly from the reader through “digital products” – for example, content behind a paywall (known as “paid digital memberships”), webinars, ecourses, ebooks, etc. Why the change?
  • CONTENTLY  |  TUESDAY, SEPTEMBER 13, 2016
    [Business, Examples] Content Marketing World: Journalists vs. Marketers
    Some of us thought hiring great writers and editors was paramount; others felt candidates needed to bring serious business and marketing chops to the table. They’re not sure why they need content, what business goals it will solve, or what success looks like, but they want to start publishing a lot anyway.
  • NETLINE B2B MARKETING  |  TUESDAY, SEPTEMBER 13, 2016
    [Business, Examples] Insights for B2B Marketers from Content Marketing World
    Nothing like seeing your product come to life in front of 3,000+ marketers and receive immediate unfiltered feedback – amazing. Before and After Hero Story: Tell the story with a real life example proving the above #forthewin. We’ve pulled together highlights to sink your teeth into…. Tim, of Corporate Visions Inc.,
  • FATHOM  |  TUESDAY, SEPTEMBER 13, 2016
    [Business, Examples] 3 Timeless SEO Strategies You Need to Incorporate into General Marketing
    If you haven’t done this already for your business, I’d highly encourage you to do so because it sets the foundation of your entire digital marketing strategy going forward. For example, if you’re a makeup expert, you might consider writing a blog post about your latest silicone makeup product. How can I do this?…
  • BIZIBLE  |  TUESDAY, SEPTEMBER 13, 2016
    [Business, Examples] Get the Most Out of Your B2B Demand Generation Efforts with These Nine Resources
    Without new prospects filling the pipeline, the business dies. At Bizible, we believe that filling the funnel with the right, high-quality prospects is much more valuable than a leads goal that can be met by attracting unqualified visitors who have zero chance of purchasing your product. Read More. It’s engagement reporting. Read More.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Business, Examples] A Brief Timeline of the History of Blogging
    There’s a bit of debate around the first stages of blogging, much like the rest of its history -- in the first half of the nineties, for example, there wasn’t a ton of online record-keeping, and most primitive blogs are either now archived or nowhere to be found. Greetings, readers. Welcome to the HubSpot Marketing Blog. Open Diary, c.
  • MARKETING CRAFTMANSHIP  |  MONDAY, SEPTEMBER 12, 2016
    [Business, Examples] 7 Signs that You’re NOT a Thought Leader
    The intellectual capital embodied within Thought Leadership is what provides you with credibility, and gives potential buyers the confidence to do business with you. For example, rather than publicly touting that you’ve been quoted in the Wall Street Journal , you should leverage that media exposure in a more nuanced, sophisticated manner.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 12, 2016
    [Business, Examples] Fast Growth Marketing: From 0 to 500,000 Users
    It’s used by all business professionals, but our biggest participants are sales and marketing folks that really need to keep their finger on the pulse of their competitive grasps. You want to cook food that people love, and when you found a company you want to create a product or products that people just love. Transcript.
  • SNAPAPP  |  MONDAY, SEPTEMBER 12, 2016
    [Business, Examples] Lessons from CMW 2016: Slowing Down and the “Why” of Your Content Strategy
    There is so much content being produced currently that everyone is having trouble in both keeping up with production, and really identifying what it is they should be producing. At a very abstract level, the train of thought should go as follows: Here’s our product or service. Finally, the business point of view. And we’re back!
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 12, 2016
    [Business, Examples] How to Complete the Picture of Your Buyers Across Devices
    properly implemented omni-channel marketing strategy leads to better targeting, stronger results throughout the customer lifecycle, more value for your buyers, and higher ROI for your business. Whereas, the probabilistic device-pairing method uses accessible data–from ad requests, for example–to make predictions about users.
  • JUNTA 42  |  MONDAY, SEPTEMBER 12, 2016
    [Business, Examples] Prepare to Be Ignored if You Don’t Have Subscription Goals
    These companies are some of the most innovative in the world and create many of the products you use on a daily basis both personally and professionally. want to share two examples of why I believe that subscription, or the idea of building groupings of valuable audiences, is the present and future for enterprises. This has to change.
  • PUREB2B  |  SUNDAY, SEPTEMBER 11, 2016
    [Business, Examples] 30 Terms Every Sales and Marketing Professional Should Know
    This acronym stands for User Experience, which is what the customer experiences during the entire process of using a product. This includes marketing messages, actual product use, customer support, and other brand touchpoints. An activity whereby a sales representative offers more than just one product or service. Business blog.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 10, 2016
    [Business, Examples] This Week in Content Marketing: 2017 Content Marketing Predictions
    We wrap up our show with an example of the week from Loot Crate. B2B brands will step up their influencer marketing game in a big way (32:03): B2B businesses will increasingly look to influencer marketing techniques as a means of driving their content forward. This Old Marketing example of the week (44:40). Sponsor (43:00).
  • VIDYARD  |  FRIDAY, SEPTEMBER 9, 2016
    [Business, Examples] 10 Ways Small Businesses Should Be Using Video (with Examples!)
    In my last post, I dove into the 17 reasons why small businesses need video and promised that I would share the how , or the best ways small businesses could incorporate video into their marketing plan. Get other people who love your product, service, or company on camera and do it now! Show Your “Production” Process.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 9, 2016
    [Business, Examples] Skyword’s Top Takeaways from Content Marketing World 2016
    Wednesday morning, Lars Silberbauer , Senior Global Director of LEGO , talked about selling LEGO’s product: a plain, plastic brick. “It’s a generic product,” he said. “Treat your content like a product,” Davis advised. For Handley, the best example of this was the Boyfriend Pillow.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 9, 2016
    [Business, Examples] 5 Ways to Make Your Social Media Marketing Rock
    What are their goals and how can your products or services help them achieve their goals? Do they have an interest in a particular solution or product? For example, on Snapchat, your audience may be looking for light, fun conversational content, whereas on Linkedin, your audience may be looking for more substantial reading.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 9, 2016
    [Business, Examples] How to Build a Social Media Marketing Strategy That Balances Story and Budget
    It’s everyday businesses and marketers looking for success on platforms that have become so common in everyday life. popular example—and one that is forever the bane of my existence while consulting—is the idea of going viral. In 1848, James W. Laying the Foundation with Expectations. Earning Your Keep: Direct vs. Indirect Value.
  • JUNTA 42  |  FRIDAY, SEPTEMBER 9, 2016
    [Business, Examples] See What Content Marketing Success Truly Looks Like
    81% of readers have cooked a recipe after reading the magazine, and eight out of 10 have bought a product from Sainsbury’s after reading about it in the magazine, according to a 2015 survey. For example: Audience – Is your niche sufficiently focused for your audience? hyperlink to its product page resulted in $30,000 in sales revenue.
  • ACT-ON  |  FRIDAY, SEPTEMBER 9, 2016
    [Business, Examples] Why Snapchat Might Be Your Next B2B Marketing Tool
    Here’s an example of what one B2B company used: Through Snapchat, you can snap quick videos or photos to share in your feed, which is called “Your Story.” For example, B2B stalwart IBM offers a behind-the-scenes look into their technology, showing how they collect tennis match data, analyze it, and distribute scores and statistics.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 8, 2016
    [Business, Examples] Facebook Can’t Escape Bias, No Matter What It Says
    ” The decision brings up a crucial problem for Facebook: Traditional news—which the company has courted with features like Instant Articles and Facebook Live—doesn’t fit as cleanly into its product as the company may have previously thought. I took my first journalism class freshman year of high school, back in 2004.
  • RADIUS  |  THURSDAY, SEPTEMBER 8, 2016
    [Business, Examples] Intent Data Is Just One Piece Of The Predictive Puzzle
    Intent data is information that indicates the interest of a business in a particular topic which can signal a company’s intent to purchase products or services. Amogh Mundhekar, Director of Product Management, Data and Predictive at Radius. The Rundown On Intent Data. Image : 3 Types of Data For Predictive Segmentation.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 8, 2016
    [Business, Examples] Delivering Results through Content Personalization [Interview]
    For example, let’s say that a CMO is browsing a site that has multiple use cases for its SaaS product. The CMO initially clicks on Use A, but only spends a few seconds exploring the page before she decides it isn’t right for her business. HOW DO THE CONTENT PERSONALIZATION CHALLENGES SPECIFICALLY PERTAIN TO B2B MARKETERS?
  • ACT-ON  |  THURSDAY, SEPTEMBER 8, 2016
    [Business, Examples] How to Create an Engaging and Effective Presentation
    Finally, to build the actual slide content, I take the key words (the headlines, the products, the stats) and put only those onto the slides. Is it a C-level executive who you’re trying to convince to buy your services, for example? In business, this is the job of the presentation’s appendix. How wrong I have been. SINGLE.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Business, Examples] 6 Experiments You Should Be Running On Your B2B Website/Blog
    Or, if a visitor navigated to the product page, they might be interested in watching a demo video of how the product works. For example, if you know a visitor works at a company in the high tech industry, you want to use messaging that’s tailored for high tech companies. via GIPHY. Sometimes you hit a wall and run out of ideas.
  • INFER  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Business, Examples] Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
    Press Release:  New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. Designed to deliver deeper insight into the untapped revenue opportunities within a business’ existing pipeline, Infer’s rich reports help sales and marketing leaders easily find deals that will close quickly. About Infer.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Business, Examples] How even social media & social selling experts are getting LinkedIn wrong – Part 2
    started this provocative series not because I am looking to bash my competitors, but because I’m looking to start a real movement to help business, sales, and marketing leaders go beyond awareness and actually drive revenues. work with organizations like _ [prospect’s business] to make sure __ [goal]. Where’s Judy’s story? Revenue.
  • CONTENTLY  |  TUESDAY, SEPTEMBER 6, 2016
    [Business, Examples] How This Agency Built a Viral YouTube Channel From Rejected Ideas
    ” As with Denizen content, HelloDenizen videos also require a full commercial production. While internal directors usually run the creative process, Denizen also brings in external line producers, production managers, camera operators, camera assistants, costumers, and set designers—many of whom have commercial production backgrounds.
  • TONY ZAMBITO  |  TUESDAY, SEPTEMBER 6, 2016
    [Business, Examples] Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing
    This is especially crucial as organizations continue to evolve in transforming their business model from product-centric to customer-centric models. Suitable for classification of groups that can represent the buyers of specific types of products, services, and integrated solutions.  Confusion by Adam Gale. Professions. Roles.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, SEPTEMBER 6, 2016
    [Business, Examples] High-Profit Prospecting
    His sub-title says it all: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results, Mark broke the book into four sections with 23 chapters of jammed-packed ideas and tactics to help every salesperson at every level propel their business. High–Profit Prospecting. book review-. Time Management for Prospecting. Books
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 6, 2016
    [Business, Examples] Create Birthday Emails That Engage Your Subscribers
    You may also want to brighten up emails by showcasing festive products. Link birthday messaging to your products and services. This tongue-in-cheek email from Chico’s, for example, jokes that jewelry, presumably Chico’s jewelry, should factor into the customer’s birthday plans. Getting started.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 6, 2016
    [Business, Examples] 7 Ways You're Letting Guilt Sabotage Your Work
    Read on to learn the different ways we let guilt overtake our productivity, and why we do it. The correlation between workplace happiness and productivity isn’t exactly news at this point. survey conducted by Staples , for example, showed that 90% of employers say they encourage breaks. But guess what? Vacation is no exception.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 5, 2016
    [Business, Examples] 5 Brands with Highly Successful LinkedIn Marketing Strategies
    The organization focuses on international politics and business, and its LinkedIn content is aimed at providing analysis and expertise in those issues. For example, the Think with Google page focuses on marketing technology news. Instagram and Twitter are locked in a battle to out-Snapchat each other. World Economic Forum. Google.
  • ACT-ON  |  MONDAY, SEPTEMBER 5, 2016
    [Business, Examples] Marketing Jobs: The Outlook is (Still) Bright
    Even though the straightforward path is desirable, it is very common to earn a degree in an adjacent field like technical or creative writing, performance, video, or business management. They also might look to get into product marketing, where all of their knowledge of the buyer can help guide outbound marketing and sales enablement.
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