• JUNTA 42  |  SATURDAY, JANUARY 21, 2017
    [Business, Examples] This Week in Content Marketing: Go Home Facebook, Your Journalism Project Is Drunk
    We also engage in a detailed discussion on native advertising, share our take on its advantages, and explore how Star Magazine was slammed by the Better Business Bureau. Beginning his career in the printing industry as a writer and editor, Vick later transitioned to the business side, becoming a publisher in 1855. Image source.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Business, Examples] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Business, Examples] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Business, Examples] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market.
  • CHIEFMARTECH  |  FRIDAY, JANUARY 20, 2017
    [Business, Examples] Announcing The Stackies & Hackies Awards for MarTech San Francisco 2017
    If we hit our goal, we will all get to learn from 100 or more martech stacks and essays! (If any marketing technology vendors would like to pledge “matching” donations — e.g., for every entry in The Stackies that features your product, you’ll also donate $100 to Girls Who Code — we’ll be glad to promote your booster support.
  • LEADERSHIP  |  FRIDAY, JANUARY 20, 2017
    [Business, Examples] The Importance of Influencer Marketing
    Influencer marketing taps into the power of writers and vloggers who are already well-known by your audience and uses their influence to spread the word about your business. Then, invite them to experience your product or service – for example, you could send them a special promotional package. Let me know in the comments!
  • CONTENT STANDARD  |  FRIDAY, JANUARY 20, 2017
    [Business, Examples] For Email Marketing That Sticks, Story Matters
    Her good nature soured when she opened the worst example of email marketing she thought she’d ever seen: Subject Line: Hi, Firstname. We deliver result-oriented solutions in a cost-effective manner to maximize your productivity. Uber is another example of a successful email storyteller. Gross , she thought. They were low.
  • SNAPAPP  |  THURSDAY, JANUARY 19, 2017
    [Business, Examples] How Many Touchpoints Are in a Typical Campaign?
    CTA at the end of the white paper asking the customer to call or email for more information about a product or service. The more interactions your customers have with your business, the more they learn about you – and just as importantly, the more you learn about them. When they click on a link in your email , that’s a touchpoint.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 19, 2017
    [Business, Examples] Tools and Tips for Outbound Sales Prospecting
    busy day indeed, but at the end of it all, we are driving significant pipeline contribution to the bottom line. Sales Intelligence Tool: We also utilize a technology that provides intelligence and analytics on business leaders who make buying decisions. Try not talking too much about your own product and how great you are.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 19, 2017
    [Business, Examples] The new standards for strategy and social media success
    By Mark Schaefer. I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. You’ve worked with a range of international businesses, government organizations and news organizations. It’s the company culture.
  • ACT-ON  |  THURSDAY, JANUARY 19, 2017
    [Business, Examples] Your Role on the Customer Journey
    Fortunately, modern map makers – like Google maps, for example – have figured this out. NTT Data adds, “A journey map is an illustrated representation of a customer’s expectations, experiences and reflections as it unfolds over time across multiple stages and touchpoints while using a product or consuming a service.”. Back to instinct.
  • HG DATA  |  WEDNESDAY, JANUARY 18, 2017
    [Business, Examples] Technically Speaking: An Interview with Sean Kester, SalesLoft’s VP of Product Marketing
    We sat down with Sean Kester, SalesLoft’s vice president of product marketing , to discuss the benefit of HG Data’s market intelligence and, as a result of the combined capabilities, how marketing professionals can best gauge their prospecting efforts and measure real customer engagement. Read on for the rest of the conversation.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 18, 2017
    [Business, Examples] Customer Data Platform Industry Profile: A Look Inside the Numbers
    Since few industry vendors release financial or business details, the report relies on public sources including Owler for revenue estimates, Crunchbase for funding history, and LinkedIn for employee counts. The groups are based on each vendor's original business. This suggests the campaign managers have a high value-added business.
  • ACT-ON  |  WEDNESDAY, JANUARY 18, 2017
    [Business, Examples] 5 Content Marketing Predictions for 2017
    For example, tutorials and how-to videos are great additions. For example, YouTube recently launched livestream capabilities through E3, which quickly captured 8 million views in just 12 short hours. New product launches. For example, SAP partnered with key influencers five days prior to the Super Bowl. Landing pages.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Business, Examples] 7 Ways Freelancers Can Start Earning More in 2017
    One of the biggest reasons freelancers struggle with their new business efforts is because they haven't clearly defined a specialized niche. Here are a few examples of niches that proved lucrative for freelancers in 2016: Shopify development. Image Credit: Harvard Business Review. SEO writing. Java development. MongoDB. Toptal.
  • CONTENTLY  |  TUESDAY, JANUARY 17, 2017
    [Business, Examples] Salesforce’s Mike Kostow on Why Marketers Should Trust Data Over Intuition
    This is particularly true for Salesforce Pardot (pronounced par-DOT), the company’s marketing automation software product, which has data and advanced analytics as core features. Now the SVP and GM of Pardot, he has been in the enterprise software business for more than 20 years. Pardot is really centered on customer experience.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Business, Examples] 5 Insane Advantages of an Inbound Website Redesign
    Your website must now be an online sales platform for your business — an integral part of marketing to prospects. Here’s are the advantages of an inbound website redesign: How it can grow leads and conversions, trade cost for value, and improve ROI for your business. AKA, those three stages that buyers take before purchasing a product.
  • ONALYTICA B2B  |  TUESDAY, JANUARY 17, 2017
    [Business, Examples] 5 Most Common Reasons why Influencer Marketing Fails
    Far too often influencer programs do not have focused objectives that are aligned with business or marketing objectives. Senior Management often do not see social media as core to their main business objectives; hence the number of Influencer Marketing pilot programs throughout 2016 to prove the concept to Senior Management.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 17, 2017
    [Business, Examples] 5 Ways to Boost Your Email Performance Using Personalization and Audience Segmentation
    Editor’s Note: We asked our Vice President of Product, Thomas Fanelli, to share his expertise on personalization and audience segmentation. For example, you send a thank you email on a customer’s one-year business anniversary. This allows you to personalize messages based on product selection. The Basics.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 17, 2017
    [Business, Examples] 5 Content Marketing Lessons from Top Digital Marketing Blogs
    You can have thoughtful branding, great products, and a hard-working team, but if you’re not engaging your buyers through each step of the customer lifecycle, you’ll never reach your full potential. It doesn’t have to be, because as readers imagine themselves shopping for products with significant price differences, they’re relating.
  • BIZNOLOGY  |  MONDAY, JANUARY 16, 2017
    [Business, Examples] How to simultaneously attract new prospects and retain loyal customers
    One of the challenges business owners face is attracting new customers while trying to retain current customers. Because it’s much tougher to “switch brands” when it comes to complex B2B products and services, B2B companies make the mistake of taking their customers for granted. Shoutouts on social media are another good example.
  • HUBSPOT  |  MONDAY, JANUARY 16, 2017
    [Business, Examples] Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed
    According to Facebook Director of Product Fidji Simo, here's how the Facebook Journalism Project will work: 1) Facebook will work with news outlets to develop new ways of creating and distributing content on the platform. If marketers are looking for inspiration, here's a blog post rounding up examples of great Facebook Live videos.
  • JUNTA 42  |  SATURDAY, JANUARY 14, 2017
    [Business, Examples] This Week in Content Marketing: This is the Year Agencies Buy Media Companies
    This week’s TOM example: AARP. As I said in an earlier episode, Medium’s business model is right in front of them – paid versus free subscription – like WordPress. One of the new ad units, for example, doles out free Verizon data in exchange for clicking on a mobile ad to download a coupon.”. This week’s show.
  • VIDYARD  |  FRIDAY, JANUARY 13, 2017
    [Business, Examples] How to Create Powerful Customer Testimonials Using Video
    They learn why they should buy a product and how it could be beneficial to solving their problems. That’s exactly what Tim McManus from video production company Hed Hi Media spoke about at this year’s Viewtopia , the Video Marketing Summit. During the final 30 seconds, discuss how your product solves their problem. You’re busy.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Business, Examples] How to Have the Most Productive Q1 Ever: 11 Helpful Tips
    Productivity is one of those things that's too general to master quickly. All of those goals fall under the "productivity" umbrella. Depending on where you are in your career, and what your goals are for the first quarter, you might have different productivity goals. Are you a member of the Multiple Productivity Tools Club?
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Business, Examples] 7 Trends That Will Change Social Media in 2017
    For example, many brands are using Facebook, Instagram, and Twitter to live stream events. For example, Facebook Live is launching 360-degree capabilities , which would be a neat way to record a crowded event, a beautiful landscape, or a behind-the-scenes tour. Product demonstration videos on social media. One example?
  • ACT-ON  |  FRIDAY, JANUARY 13, 2017
    [Business, Examples] 8 Ways to Maximize the Value of Online and In-Person Events
    Examples of event marketing goals include: Generate qualified leads:   This is a common objective for webinars and trade shows, where registration data can provide important indicators about buying intent. They also give you a chance to engage in personalized communications with each attendee and to extend other content or product offers.
  • HINGE MARKETING  |  THURSDAY, JANUARY 12, 2017
    [Business, Examples] Brand Personality: An Approach for Professional Services
    The problem is that the vast majority of professional services firms are run by industry experts, not business experts. They know how to deliver a great product, but they know little about why buyers choose one firm over another. Professional services firms aren’t exactly known for their personality. They crave creative thinking.
  • CONTENTLY  |  THURSDAY, JANUARY 12, 2017
    [Business, Examples] Facebook May Have Just Ushered in a New Era for Mobile Video
    And on Wednesday, Facebook announced “The Facebook Journalism Project,” an initiatives that will include products and training for both journalists and audiences. That means that video businesses can see immediate returns, just like on YouTube. The company’s plans for its video ad formats are an excellent example.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Business, Examples] 8 Steps to Open a Baidu PPC Account
    While businesses don’t need to have their website hosted in mainland China, companies do have to ensure the site can be opened in mainland China and have adequate site speed. It has authorized various local resellers and divisions to handle the PPC business, including setting up new accounts. Business Bank Account Statement.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Business, Examples] 8 Steps to Open a Baidu PPC Account
    While businesses don’t need to have their website hosted in mainland China, companies do have to ensure the site can be opened in mainland China and have adequate site speed. It has authorized various local resellers and divisions to handle the PPC business, including setting up new accounts. Business Bank Account Statement.
  • ACT-ON  |  THURSDAY, JANUARY 12, 2017
    [Business, Examples] Anatomy of an Infographic
    You want to strike a balance of words, numerals, and pictures in your finished product. Learn by examples. I’m definitely one of those people who “know it when they see it” ‒ good, engaging content, that is ‒ and, as such, I’m always looking for examples of cool and effective marketing. What is an infographic? Either way works.
  • LEANDATA  |  WEDNESDAY, JANUARY 11, 2017
    [Business, Examples] How Sales Ops Can Get What It Wants
    There’s a huge time commitment involved when exploring products and evaluating vendors. Maxey details a successful strategy of how Sales Ops professionals can make a convincing argument when they believe their business should purchase a tool. The market for sales technology products has exploded in recent years.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2017
    [Business, Examples] Trade Libel: If you can’t say something nice, make sure you have proof
    On person’s using the advertiser’s product and the other’s using a competing product. It might also be  “trade libel,” which is making a false statement that injures someone else’s business or brand.  (The complete legal explanation can be found in this court opinion , if you’re into that sort of thing.). Train your employees.
  • ACT-ON  |  WEDNESDAY, JANUARY 11, 2017
    [Business, Examples] Why B2B Brands Are Stepping Up Influencer Marketing Campaigns in 2017
    In fact, businesses recently rated this type of marketing as their fastest-growing online channel, as it drives four times the brand lift as paid media. good example is a recent campaign launched by The Hawaiian Tourism Authority. One artist, for example, drew the company’s watches intertwined with his work. The goal?
  • KAPOST  |  TUESDAY, JANUARY 10, 2017
    [Business, Examples] 7 Tips on Sourcing Internal Content to Give Your B2B Organization a Boost
    Internal stakeholders each have a unique perspective and level of experience regarding products, services, and customers, as well as a vested interest in the overall success of the company. Some examples can include, “What frustrates customers or prospects?” or “What’s the top FAQ in the online forum?” Who are they? Marketing Strateg
  • CHIEFMARTECH  |  TUESDAY, JANUARY 10, 2017
    [Business, Examples] Digital Asset Management in the Martech Cocktail
    reference architecture built on foundations of customer- and product-centric data models can surface key gaps in systems and standards, and distinguish business services from business platforms. Traditionally, these systems reflected how a marketer wanted to represent a brand or product line. It’s not always obvious.
  • HINGE MARKETING  |  MONDAY, JANUARY 9, 2017
    [Business, Examples] Sales and Marketing Strategy for Professional Services: What Every Firm Needs to Know
    It’s about closing business opportunities. Lead generation is perhaps the best example. After all, we won’t do business with someone who is likely to take advantage of us or provides a product that doesn’t work. It is essential to a productive professional relationship. Think commodity services, for example. 3.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 9, 2017
    [Business, Examples] 4 Effective Methods to Increase Your Survey Response Rates
    Emphasize the fact that you value their opinions—and explain how their feedback will directly impact your product roadmap or oferrings, the content you send them, etc. Also, be sure to tell them how much you appreciate the time they’re taking out of their busy day to do you a favor. When it comes to surveys, not necessarily.
  • CONTENT STANDARD  |  SATURDAY, JANUARY 7, 2017
    [Business, Examples] Live Video Marketing: Yes, There’s a Right Way To Do It
    From major media organizations like NPR to independent beauty product sellers, streaming video’s potential for reaching an engaged, real-time audience has made it a new frontier for warfare among the various social media platforms. Cooking brands have found great success with instructional videos that showcase recipes and products.
  • JUNTA 42  |  SATURDAY, JANUARY 7, 2017
    [Business, Examples] This Week in Content Marketing: Native Advertising – Not the Savior Publishers and Brands Thought
    This week’s TOM example: Purina’s Chase the Chuck Wagon. In brief, the home video game industry was $2 billion in 1982 when hundreds of companies eager for a piece of the pie rushed to be first to market with new video games, forgoing high-quality production. This week’s show. Content marketing in the news. agree.
  • CONTENTLY  |  FRIDAY, JANUARY 6, 2017
    [Business, Examples] ‘The Bot Politic,’ and 4 Other Stories You Should Read
    It sounds like familiar territory for the CEO of a growing company—to address any concerns or discuss a product roadmap—but the level of candor apparently on display makes it unprecedented. News and fake news are both shaped by the exact same business model—impression-based ad revenue. Selected by Dillon Baker, tech editor. block].
  • KAPOST  |  FRIDAY, JANUARY 6, 2017
    [Business, Examples] 10 New Year’s Resolutions to Improve Customer Experience
    While, I’m the wrong guy to coach you into good eating and exercising habits, but I am former database consultant, a former head of marketing ops, and currently head of product at a new startup. I’m perfectly qualified to be your personal customer data trainer! EVERY Contact has an email (preferably a business email). next year.
  • VIDYARD  |  THURSDAY, JANUARY 5, 2017
    [Business, Examples] Amazing Account Based Marketing Tactics for Your Entire Funnel
    For example, if I picked GE, they have 80 different divisions. So you really need to understand how that company is structured, what the financial health of the company is, the business initiatives, and whether they are looking to implement new programs. 89% of marketers found improved business from personalization.” Literally.
  • ACT-ON  |  THURSDAY, JANUARY 5, 2017
    [Business, Examples] Rethink Podcast Episode #10 – What Risks Marketers Should Consider with the Internet of Things (IoT)
    This investment will be split among businesses, consumers and governments, all of whom will be pursuing IoT with the benign goals to: save money or time, increase productivity, or enter new markets or introduce new products. For example, imagine a world of driverless cars. presidential election. That’s what makes it fun.
  • WEBBIQUITY  |  THURSDAY, JANUARY 5, 2017
    [Business, Examples] What is a Q&A Case Study? And Why is it Great for B2B Marketing?
    Did you help a business achieve big results? Which customers benefited from your product the most? For example, let’s say 85% of your customers are B2B businesses, and 15% of your customers are B2C businesses. Some of your B2C prospects might think your product is only for B2B businesses. Big Names.
  • SCRIBBLELIVE  |  WEDNESDAY, JANUARY 4, 2017
    [Business, Examples] How to Avoid Working in Silos that are Bad for Your Content Strategy
    Previously, we’ve highlighted why a content team should be tight with product marketing and demand generation – now, we’re tackling how overall organizational silos can negatively impact content marketing. Create content that will have a bigger business impact. Product, demand generation, operations, SEO, events, etc.
  • CONTENTLY  |  TUESDAY, JANUARY 3, 2017
    [Business, Examples] 23 Content Marketing Predictions for 2017
    Steve Peck, director of business development. 8. For example, writing for Red Bull will carry the same weight as writing for Outside magazine. There will be a rise in content about fashion, with an emphasis on how products are ethically sourced and ways people can create a personal brand through fashion. Will video rule 2017?
  • CHIEFMARTECH  |  TUESDAY, JANUARY 3, 2017
    [Business, Examples] Start 2017 with the world’s most famous chief marketing technologist
    then profiled him in the summer of 2014 for the Harvard Business Review article, Rise of the Chief Marketing Technologist. We’ve been excitedly following your career arc as a kind of bellwether example for hybrid marketing technology executives. Happy New Year, dear readers! Congratulations!). My role is to make that a reality.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Business, Examples] Our Top 10 Blogs of 2016 at a Glance
    Plus, I know future me will appreciate it when those busy days roll around again in the new year. Even if you’re a consumer marketer, people do research on your company and products long before they decide to make a purchase. Lifelong Business Lessons I Learned from Nordstrom. Balance great products with great people.
  • ACT-ON  |  TUESDAY, JANUARY 3, 2017
    [Business, Examples] 5 Psychology Principles Every Marketer Should Know
    Usually, I strive to get them to try certain marketing tactics, which I believe will help their business. I try to persuade people in my personal life, too. I try to persuade my husband to do chores. I try to convince my dog to stop trying to play with the cat. I bet you do a lot of persuading, too. What’s a marketer’s real job? Reciprocity.
  • JUNTA 42  |  SATURDAY, DECEMBER 31, 2016
    [Business, Examples] This Week in Content Marketing: Google, Facebook to Purchase Content in 2017
    This week, Robert and I recap the biggest content marketing stories from the past year and predict some trends we expect to see in 2017, including new content purchases Facebook and Google may be looking to make; brands betting big on buying media companies; and greater business model diversity from publishers and marketers alike.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 30, 2016
    [Business, Examples] The Biggest Lesson I Learned in 2016: Talk About Who You Are, Not Who You Aren’t
    This is as true for personal branding as it is for business branding. Brand is the image people have of your company or product. For example, I shop at Costco, which comes with the territory when you’re raising two, constantly hungry, teenage boys. believe implicitly that the products I buy at Costco are a good value.
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2016
    [Business, Examples] How to Build Self-Confidence After a Bad Month: 8 Helpful Tips
    Chances are, he or she has noticed your work is suffering, and if you’re able to honestly explain why, that might lead to a productive conversation about the direction of your career. Not too long ago, two researchers in Texas performed a study on the failure rate of new businesses. Productivity Professional Development Daily TOFU
  • BIZNOLOGY  |  THURSDAY, DECEMBER 29, 2016
    [Business, Examples] What am I supposed to do with all this data?
    How do you prioritize what’s most important to your marketing or overall business goals? Pick two to three key insights from each data source that help you answer important business questions. A few examples: Buyer profiles—What keeps my customers up at night? What business problems are they trying to solve? Yeah—me too.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 29, 2016
    [Business, Examples] 4 Ways Lead Scoring Can Reinforce Your Marketing Strategy and Grow Your Revenue [Ebook]
    Author: Tanya Chu If you didn’t have much time to delve into your lead scoring this year, it’s not too late to make the business case to do so in 2017! For example, if you see that director-level prospects tend to sign up for your webinars, then consider creating a webinar track with content targeted specifically for directors.
  • ACT-ON  |  THURSDAY, DECEMBER 29, 2016
    [Business, Examples] Rethink Podcast #9 – 6 Entrepreneurship Lessons from a Portland Realtor
    If you ask Portland Realtor Tracey Hicks about her five-year goal, she’d say something along the lines of picturing herself on a beach somewhere, enjoying an adult beverage, and monitoring her business from her smartphone. According to the  2016 Kauffman Index , about 550,000 new businesses are launched monthly. Hicks is hard to label.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 28, 2016
    [Business, Examples] 11 inspiring case studies of digital transformation
    Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience. VALUE: Judge change by how digital transformation helps create the next business. Need some examples? Do these case studies relate to your business?
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 28, 2016
    [Business, Examples] How to Leverage an Analytical Legal Strategy to Close More Deals
    For example, if you are arguing over a state issue, you shouldn’t use the U.S. Applying the example above, you won’t want to use case studies or a reference calls from an enterprise customer to convince a 1-2 person marketing team they will be successful. For example, “in Smith v. then by relevance. Relevance is king. Sales b2
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 28, 2016
    [Business, Examples] How the Internet of Things Is Changing Marketing Attribution
    Not all of these separate data streams come together at any common destination, but the example still illustrates just how easily multiple IoT data streams can be leveraged to understand the context and behavior of any given moment. It can even adjust prices for products according to the anticipated demand for such items.
  • ACT-ON  |  WEDNESDAY, DECEMBER 28, 2016
    [Business, Examples] Six Words That Instantly Drive More Results
    For example, use the prospective customer’s name in the subject line of an email or integrate it throughout the content where it makes sense. Check out this example of QuickSprout, a company that offers services to help companies grow their Websites. For example, let’s say you have a “download now” button on your Website.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2016
    [Business, Examples] How Psychological Safety Creates the Best Teams
    Whether it's revolutionizing search, email, or exploring the possibilities of driverless cars, Google provides a welcome example of a company focused on maximizing the potential of collaboration. Over the past five years, Google has been engaged in an extensive undertaking to engineer the most productive groups possible.
  • CONTENTLY  |  TUESDAY, DECEMBER 27, 2016
    [Business, Examples] The 10 Best Brand Tweets of 2016
    Today, everything he talks about in the clip could apply to brands on social media, whether they’re abusing the latest trend or honoring a tragedy they have no business honoring. Luckily, not all brands this year were busy trying to tie Drake’s latest album into their social content. KissAGingerDay. Ufe80wvrr8. Not quite.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2016
    [Business, Examples] Using Content Marketing in the Professional Services Industry
    Your content marketing strategy should be approached a little differently if your business offers professional services, like practicing law, medicine, or performing some form of consulting work. This is because you’re largely capitalizing on expertise to serve your clients, not just pushing product benefits. BusinessBlogging.
  • CHIEFMARTECH  |  TUESDAY, DECEMBER 27, 2016
    [Business, Examples] 5 Disruptions to Marketing, Part 5: Artificial Intelligence
    Artificial intelligence multiplies the operational complexity of marketing & business. 5. And over the next several years, it will dramatically reshape the nature of business and marketing — no hype. Because AI is being embedded across almost every product category in marketing technology. The Machine Intelligence 3.0
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 27, 2016
    [Business, Examples] 6 Holiday Campaigns That Drive the Customer Journey
    There are plenty of creative ways for marketers to leverage the holiday season to drive their business objectives across the customer lifecycle –gaining mindshare, acquiring new customers, retaining and selling more to existing customers, and bolstering loyalty. Once buyers are familiar with your brand, how do you earn their business?
  • LEADERSHIP  |  FRIDAY, DECEMBER 23, 2016
    [Business, Examples] Interesting Infographics: How the Brain Processes Content
    Examples: Blog posts. Written content is great for: Growing trust in your customers, highlighting your experiences and expertise, sharing positive customer experiences with your product, and discussing the value of your offerings. Examples: Infographics. Examples: Quizzes. Examples: Video blogs. Written Content.
  • LEAD LIAISON  |  FRIDAY, DECEMBER 23, 2016
    [Business, Examples] Lead Liaison Wows Marketing Automation Industry With Most Recent Feature Release
    This release is one of the most valuable ones to date, enabling tracking and automation truly tailored to the individual needs of each business. For example, suppose a user needed to track when a prospect placed a phone call to their support number. Custom Activities. Anything they imagine can be tracked. Technology is amazing!”
  • ACT-ON  |  FRIDAY, DECEMBER 23, 2016
    [Business, Examples] Planning for the New Year: How to create an editorial calendar
    Plus, I like the constraint of time-blocking (see my previous post on productivity). At the top (biggest part of the pyramid) are the things you must-do this year: launch a product, hit a certain revenue goal, and so forth. Consider key business operations here, too. For example, any conferences you’ll be supporting.
  • KAPOST  |  THURSDAY, DECEMBER 22, 2016
    [Business, Examples] 4 Examples of the Best B2B Influencer Content Marketing
    These examples of common B2B content marketing challenges may be all too familiar. Here are a few ways influencer content marketing can benefit your business: Influencers Help Boost Engagement. The best way for you to learn how your business can do the same is to find out how they did it. What is Influencer Content Marketing?
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 22, 2016
    [Business, Examples] What can B2B Marketers Adopt from Growth Hacking?
    The phrase below, “Make people wants the product vs. Make a product people want” sums it up pretty well. ’ A lot of it is that can you leverage your existing community members (customers), and your product itself. GrowthHacking uses the product itself as a distribution channel Click To Tweet. Heck no.
  • INFER  |  THURSDAY, DECEMBER 22, 2016
    [Business, Examples] 5 Tech Trends for CMOs to Prepare for Next Year
    This article was originally published on MarTech Advisors by Sean Zinsmeister , Senior Director of Product Marketing at Infer. Sean Zinsmeister, Senior Director of Product Marketing at Infer discusses five technology trends which can be expected for CMOs in 2017. AI will (still) be the new black. Marketers will do some stack pruning.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Business, Examples] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    This is a content marketing blog that is filled to the brim with information about increasing conversion rates, boosting social media engagement, and driving more traffic to your business. Head on over to listen to how to scale your business, how to live-stream on social media, or tips to make your business stand out from the crowd.
  • ACT-ON  |  THURSDAY, DECEMBER 22, 2016
    [Business, Examples] Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond
    organizing a business around the customer is more difficult than it seems. For example, customers may tell you they want better support. Going further upstream, a look into support could reveal product design flaws. For example, there are many companies that can help bring gamification elements into marketing campaigns.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 21, 2016
    [Business, Examples] 8 commonly overlooked ways to make social media work for you
    We’ll safely assume that you and your business are using social media. For example, if you are promoting artwork,  Pinterest and Instagram are must-have accounts. Since emotions are what attract people’s attention to one business over another, you can use emotion to best promote your business. Use graphics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 21, 2016
    [Business, Examples] 4 Ways Marketers Can Up Their Mental Game
    Mental challenges for marketers include creativity, focus, and juggling the five Ps: Your product(s). Golf, for example, is such a mental game. If we all went around with that mentality we’d never go into business, or join a team, or get a date! By Brooke B. Sellas, {grow} Contributing Columnist. Your pricing. Placement.
  • ACT-ON  |  WEDNESDAY, DECEMBER 21, 2016
    [Business, Examples] 5 Simple Ways to Harness More Attention from Sharing Content on LinkedIn
    Consistent communication ensures your brand is top of mind when a prospect does finally need your products and services. For example, let’s say your target audience is B2B marketers. For example, you can post a meme that interests your target audience. Take, for example, this report on B2B content marketing benchmarks.
  • SNAPAPP  |  TUESDAY, DECEMBER 20, 2016
    [Business, Examples] 21 Interactive Marketing Examples to Inspire 2017
    We sure hope so, since 93% of marketers feel that interactive content is effective in educating buyers, and 88% feel it differentiated their businesses from competitors’. Together we’ve compiled a list of 21 interactive marketing examples to inspire and motivate you to conquer 2017 with great content. The new year is fast upon us ….
  • LEANDATA  |  TUESDAY, DECEMBER 20, 2016
    [Business, Examples] LeanData Announces Series B Funding Round Led by Sapphire Ventures
    Sapphire is focused on identifying innovative entrepreneurs and bringing our experience and global network to bear in helping them build category-defining businesses. This is another example of that philosophy as we invest in a LeanData team that is transforming how organizations manage their sales process.”. SUNNYVALE, Calif. — (Dec.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 20, 2016
    [Business, Examples] How to Cultivate a Culture of Testing
    recent study by Verint Systems showed that businesses and consumers are both more likely to switch brands after a bad experience than because of a bad product. For example, whenever we launch a new asset or campaign, we create a plethora of images for our paid and organic promotional efforts. It’s happened to us more than once.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 20, 2016
    [Business, Examples] How SMBs can get more leads through marketing automation
    It’s one of the biggest trends in digital marketing in 2017, with more and more businesses wanting to invest in it. In this post, I’ll be talking about the importance of marketing automation and how small and medium businesses can use it to their advantage and get more leads. Are you using marketing automation for your business?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 19, 2016
    [Business, Examples] The World May Be Ending But, If Not: 3 Tips To Be a Better Marketer in 2017
    This is a huge change from marketing today, which aims mainly to sell individual products. In the future, those product decisions will be handled by algorithms that consumers cannot understand in detail. To take one example, the script says that wireless connections to automobiles were banned after "the Minneapolis Incident of 2018".
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 19, 2016
    [Business, Examples] B2B Content Marketing: Will Video Kill eBooks?
    “With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). “ Rethink Marketing Automation ” is an example of a mid-funnel video.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 19, 2016
    [Business, Examples] 5 Considerations Before You Step Up Your MarTech Stack
    Clearly Define Your Business Strategy and Objectives. It’s critical to first understand your business objectives and goals and then identify how technology can make your life easier. You might have some critical business needs now that need to be addressed, but how will they evolve over time? Content and Experience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 19, 2016
    [Business, Examples] Why Facebook Live is not ready for prime time
    Companies will move their content production to live video.” “Live video feeds the ego, not the business.” “It makes sense for some types of businesses (like travel and tourism definitely!) He is an acclaimed keynote speaker , college educator, and business consultant. By Mark Schaefer. Of course.
  • VIDYARD  |  MONDAY, DECEMBER 19, 2016
    [Business, Examples] 10 Types of Videos You Need to Push Your Audience Through the Funnel
    during a presentation by digital video production studio Epipheo. Epipheo has been in the business of making ‘epiphany videos’ (meaning the viewer watches and has an ‘epiphany’ about why they want the product or service the video is about) for around seven years, so they have expert advice for marketers. Example?
  • CHIEFMARTECH  |  MONDAY, DECEMBER 19, 2016
    [Business, Examples] 5 Disruptions to Marketing, Part 4: Digital Everything
    Artificial intelligence multiplies the operational complexity of marketing & business. 4. But the explosion of client interfaces is also disrupting marketing in a more direct way — increasing the number and variety of different kinds of digital touchpoints we need to build for our marketing, products, and services. microsite.
  • 3D2B  |  SUNDAY, DECEMBER 18, 2016
    [Business, Examples] How to Turn Customer Support Calls into Revenue
    When customers call in for support, for example, the goal is not to get them off the phone as quickly as possible. The rep should talk with the customer about challenges they face in their business. Now they have the information they need to upsell and cross-sell the customer on complementary products and services.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2016
    [Business, Examples] 3 Steps to Grow a Successful Live Chat Program
    The ability to connect directly with your visitor, at the moment they have questions about your product is an incredible driver of marketing-qualified leads and sales. It depends on the stage and structure of your business, but there is a likely a gap that live chat will fill. Here’s an example: Without Live Chat. Product.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 16, 2016
    [Business, Examples] How About Some Modern Marketing Inspiration?
    " Whether you're in a data type position or project management or product marketing. " So, take a look at a few examples the modern landscape of the modular method. Crafting a welcome series that’s, well, welcoming can be a unique challenge, especially for a business as complex and tech-focused as Comcast.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 16, 2016
    [Business, Examples] Content marketing data: It’s not geeky and it’s not boring
    In reality, even small businesses can benefit from a better understanding of how to use the information they’re already gathering. Here’s an example—a data scientist uncovered two interesting facts as he examined data relating to traffic in New York City: He found the absolute worst place to park in NYC. Data gets a bad rap.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 16, 2016
    [Business, Examples] 5 Ways to Use AI Technology in Marketing In 2017
    Facial recognition in photos, voice recognition, and targeted ads that know your favorite brand of sneakers are just a few examples of marketing transformation led by AI technology. You’ve seen this type of product recommendation with Amazon and Netflix selecting products and films based on your history and customers just like you.
  • ACT-ON  |  FRIDAY, DECEMBER 16, 2016
    [Business, Examples] 10 IoT Considerations for SEO & Other Digital Marketing Strategies
    The industrial sector, for example, uses IoT for electricity monitoring, oil rig operations, and jet engine controls. Cybersecurity is a key concern for businesses and online applications used the world over. Using IoT for personal or business applications potentially provides big cybersecurity benefits. The Jetsons. Metropolis.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 15, 2016
    [Business, Examples] 3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017
    For example, if a user types in “3rd party logistics,” does that person want to learn about the logistics industry? If a logistics brand wants to rank well for the term, they need to provide high-quality content defining the term and explaining their industry and business.  Keywords Rely on “User Intent”. Does he want a definition?
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Business, Examples] 63 Digital Advertising Terms Every Marketer Should Know
    For example, if you’re marketing a new type of food packaging to General Mills, you might target multiple levels of responsibility, such as Senior Product Manager, Senior Product Marketer, VP of Product Marketing. For example, suppose a website has 100 sessions in one day. Carmax banner ad. Also see: Ad Serving).
  • HUBSPOT  |  THURSDAY, DECEMBER 15, 2016
    [Business, Examples] 6 Little Ways to Delight Your Customers This Holiday Season
    Trouble is, a 2016 small business survey revealed that while 72% of small businesses plan to allocate the majority of their marketing budget to customer acquisition, only 28% plan to allocate the majority to customer retention. In other words, position yourself in a way where buying your product is a complete no-brainer.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 14, 2016
    [Business, Examples] Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts
    So, why aren’t business, sales, and marketing leaders focused on providing specific thought leadership content that’s relevant to extremely targeted, specific audience? Your business value shouldn’t be that you can curate content that would be relevant to them! Don’t get me wrong. But I’m not going to invest in a resource.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Business, Examples] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    People don't go there to do business, but if you show an ad that solves a big problem they have at work, they'll click it and fill out a lead form and look at it later. If you can't get leads through your mobile website, you'll miss out on a lot of business opportunities. Keynote Business Speaker, President of The Sales Lion.
  • ACT-ON  |  WEDNESDAY, DECEMBER 14, 2016
    [Business, Examples] How the Internet of Things Is Changing Marketing Forever
    This is just one example of how the Internet of Things (IoT) will impact people’s lives in the future, but IoT will also change marketing as we know it. In fact, the customer experience is expected to overtake price and product as the key differentiator by 2020. Shaking Up Pricing: Product-as-a-Service. Crisis avoided.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, DECEMBER 14, 2016
    [Business, Examples] Business-to-business (B2B) pricing strategy research – part 2
    The Van Westendorp Price Sensitivity Meter overcomes some of these issues by allowing respondents to choose their own price points and share more detail on their reactions.  To do so, respondents are shown the product and asked to indicate: The price at which it would be too cheap to be of credible quality. Conjoint Analysis.
<< 1 2 3 ... 65 66 >>