• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Business, Examples] Quantifying the Value of Social Media Engagement in B2B Marketing
    technology-enabled business initiative. and of these few, most are business-to-consumer oriented. business-to-business context, many marketers are apprehensive to. consumer and business purchases. Businesses don’t make. the organization, the products, the. much larger for consumer products.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Business, Examples] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    sites to generate leads and new business inquiries. Constant Contact® newsletter—that medium- sized b2b business is going to generate sales. end-user and product type, of course.) A better idea than 80-something percent of. Corporation, for example, maintains. significantly damaging to most businesses. acquisition.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Business, Examples] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Business, Examples] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Business, Examples] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market.
  • ACT-ON B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Business, Examples] Rethink Marketing
    Help customers expand their use of your product. Customer retention based on product usage. Measure product consumption. As an example, you can apply a score for webinar. opportunities for marketing to engage with their customers, helps to avoid missed opportunities, identify new business. for more than a decade.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Business, Examples] Improving ROI with Marketing Optimization
    Optimization in Action – A Simple Example. Consumer data outstrips business data –. social media, which is only beginning to be understood as a business tool. campaigns, organizational units and business objectives. If we can quantify the financial impact of constraints, could we make a business case. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Business, Examples] Start engaging from the first click in the Customer Journey
    For example, User Experience and Customer Service professionals have. products and services to meet their needs. business, understand it we must. This may have nothing to do with the quality of our products/services, the competitive environment, changing. departments, see examples in Figure 2. product.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Business, Examples] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Some people, for example, prefer to read text, while others like images and graphics, and still others like watching videos. Why Online Presentations Belong In Every Content Strategy Whatever your feeling about business presentations, PowerPoint and its equivalents have taken their place as one. so ubiquitous in business. world.
  • CONTENT STANDARD  |  FRIDAY, APRIL 29, 2016
    [Business, Examples] Why Facebook’s Future Is Brighter Than All of Social Media’s
    Yet the business world faced the challenge of progressing these networks into multilayered solutions—platforms that benefited advertisers, media publishers, influential content creators and, of course, you and me. In fact, Theodore Levitt covered this business phenomenon extensively in his Marketing Myopia in 1960. The list goes on.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 29, 2016
    [Business, Examples] Financial Advisors Need to Get Personal or It’ll Cost Them
    This not only has implications for their business models but their marketing models as well. This is the same strategy YouTube uses when suggesting videos you may be interested in, or Amazon uses to suggest products you might want to consider. For example, a prospect may be retired and primarily interested in fixed income.
  • BIZNOLOGY  |  THURSDAY, APRIL 28, 2016
    [Business, Examples] What is Outside-In Marketing?
    The first chapter addresses this risk aversion head on by giving real-life examples of how other executives have gotten out of their comfort zones to get orders of magnitude more ROI from content marketing with the same dollars they spent on ads. The Story of the Book. This book is not about that at all. It was too deep. What’s in the Book?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2016
    [Business, Examples] 4 Ways to Turn Marketing Ideas Into Engaged Customers
    For example, he sees great value in information that can help convince clients of the efficacy of a new campaign. This includes finding people with a broad understanding of businesses, not just the marketing function. Having engaged customers is, of course, the holy grail for marketers. There is of course no shortage of data available.
  • SALES ENGINE  |  WEDNESDAY, APRIL 27, 2016
    [Business, Examples] Combining Content with Sales Strategy—Where Most Companies Get Stuck
    What are the business challenges that they face and are trying to solve? For example, a top-producing sales rep isn’t out there just talking about themselves and their product and telling everyone why they should buy from them, because they know that no one wants to hear that. That’s not enough for today’s B2B company.
  • SNAPAPP  |  WEDNESDAY, APRIL 27, 2016
    [Business, Examples] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    And that alignment, says Jay, should come from serving the needs of your audience – not talking about your product, services, goals, or interests. It’s just solving the same problem or triggering the same emotion as your product. Let’s make our product into a person.”. But it’s scary for a lot of businesses to do that. 3.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 27, 2016
    [Business, Examples] Debunking myths around sales videos for business
    How to budget and plan for a business video content marketing strategy . Businesses that start using online video content marketing in their daily sales and marketing process stand to gain significant tangible benefits across their entire lead generation and sales cycle.  Business decision makers are consuming video content every day….whether
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Business, Examples] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    For example, Sour Patch Kids' Snapchat username is @sourpatchsnaps, not @sourpatchkids -- but you'll have to type that. Below is an example of them showcasing their "favorite Halloween costumes": Image Credit: Shorty Awards. 2) Everlane. For example, check out the Snapchat Story below from Nick Bilton , one of The Times' writers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 27, 2016
    [Business, Examples] Ghostcodes makes Snapchat more marketer-friendly
    …and then this month, Ghostcodes hit Product Hunt. For great examples of marketers using Snapchat, follow Vincenzo Landino (vincenzolandino), Morgan B (morganb180), and though he isn’t a marketer, you should also follow the King of Snapchat, DJ Khaled (djkhaled305). and then this month, Ghostcodes hit Product Hunt.
  • BIZNOLOGY  |  TUESDAY, APRIL 26, 2016
    [Business, Examples] Launching your social campaign with guns blazing!
    So, the more force and impact I have  o sole mio  the more I can really make a splash on behalf of my client and their product, brand, event, offer, or service. For example, for $299 you can buy 10,000 targeted followers targeted by location and keyword and with a guarantee that the followers have active accounts. followers. followers.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, APRIL 26, 2016
    [Business, Examples] Life Enrichment: Is your campsite in better shape than before you arrived?
    For example; last week I had the privilege of interviewing nine high school students for our church scholarship program, during the interview several students spoke about their lives outside of school.  for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance.
  • CONTENT STANDARD  |  TUESDAY, APRIL 26, 2016
    [Business, Examples] 5 Food and Beverage Brands with Highly Successful Pinterest Marketing Strategies
    For as much success as retail brands see through Pinterest marketing, it is not the only industry that has a big opportunity to grow audience and drive business. When I think of Annie’s I tend to think of its flagship product, Mac & Cheese. Today, it boasts over 100 million monthly active users, predominantly women.
  • KAPOST  |  TUESDAY, APRIL 26, 2016
    [Business, Examples] Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
    Here are some examples of JSON-LD using the Product Schema type. The good ones turn away businesses that don’t deserve to be up because, often, they won’t “keep” if they’re not worthy. Prior to that we had some coverage from the Denver Business Journal , but that wasn’t “good enough” for Wikipedia because it wasn’t national.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 26, 2016
    [Business, Examples] Does Your Blog Deliver a Positive User Experience?
    Next comes simplicity and elegance that produce products that are a joy to own, a joy to use.”. It might be a combination of things, or one element such as design might stand out from the others ( Ironpaper reports that 48% of people named a website’s design as the number one factor in deciding the credibility of a business).
  • IKO-SYSTEMS  |  MONDAY, APRIL 25, 2016
    [Business, Examples] The Unseen Problem with Inbound Leads and How to Fix It
    The allure of the highly nurtured, high-converting lead has left many businesses sitting on their haunches, waiting for low hanging fruit to arrive. This is a direct result of the self-educated consumer who, thanks to the internet, can peruse product reviews, click through case studies and read educational content at the click of a button.
  • SNAPAPP  |  MONDAY, APRIL 25, 2016
    [Business, Examples] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    ” And that alignment, says Jay, should come from serving the needs of your audience – not talking about your product, services, goals, or interests. It’s just solving the same problem or triggering the same emotion as your product. Let’s make our product into a person.” What is content marketing?
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Business, Examples] 10 Very Smart People Weigh In on How to Rethink Marketing
    Marketing should be thought of as a value function much like the products and services being sold. These can be recommendations, tips and tricks, benchmarks, and best practices that deliver value over and above commercial products and services. business process. It wasn’t exactly a random survey. How might you do that?
  • HUBSPOT  |  SUNDAY, APRIL 24, 2016
    [Business, Examples] 3 Productivity Lessons From HubSpot Co-Founder Dharmesh Shah
    Successful founders are productive. I'm not sure if they're successful because they’re productive, or if they forced themselves to become productive because they wanted to be successful. Dharmesh Shah is an example of one of those founders. Below are the three productivity tips he uses to get stuff done.
  • INTEGRATED B2B  |  SATURDAY, APRIL 23, 2016
    [Business, Examples] Strategic Marketing and the CEO
    Key to any CEO’s agenda is the need to constantly reconfigure the company’s capabilities to cope with a changing playing field and to lend extra strength to crucial functions within its business model and value chain. Typical competitive parameters that can be described as corporate capabilities include, for example: New product development.
  • CONTENT STANDARD  |  SATURDAY, APRIL 23, 2016
    [Business, Examples] Cashing in on Messaging Apps: How the Marketer Can Help the World Move On
    With Facebook Messenger for Business rolling out at the beginning of this year, messaging apps have gone from a distant, foreign blip on marketers’ radar to a front-and-center focus. Chatbots , for example, are a potential story-aiding functionality in messenger apps that should be used thoughtfully as such. The Digital Wallet.
  • JUNTA 42  |  SATURDAY, APRIL 23, 2016
    [Business, Examples] This Week in Content Marketing: Is Content Marketing Actually a Thing?
    Next, we ponder the emergence of a new position at large publishers, the e-commerce editor, and explain how it fits into the evolution of media business models. This week’s This Old Marketing example: Ripley’s Believe It or Not. This Old Marketing example of the week (55:01). This week’s show. Sponsor (40:29).
  • HALEY MARKETING  |  FRIDAY, APRIL 22, 2016
    [Business, Examples] Prince and Intellectual Property: How Legends Do Business
    For an artist, writer or musician, their creative work is their livelihood and the only product they have to offer. But even for those in the business world, intellectual property theft is as damaging as smashing a jeweler’s display case and swooping up a handful of diamonds. What’s The Business Lesson Here?
  • CONTENTLY  |  FRIDAY, APRIL 22, 2016
    [Business, Examples] Period Piece: How Feminist Brands Are Using Storytelling to Upend Age-Old Taboos
    The event would serve as an inspiration for a business that’s now leading a wave of companies fundamentally changing feminine hygiene marketing. But the ads plastered across every train from uptown Manhattan to Bushwick are symbolic of more than just the Agrawals’ product. All they wanted to do was win. She had her period.
  • THE POINT  |  FRIDAY, APRIL 22, 2016
    [Business, Examples] Moving Past Responsive Design to a Mobile-First Email Strategy
    However, our production team did some analysis recently and noticed an interesting statistic: Across a representative sample of client campaigns, representing millions of emails sent, 42 percent of all opens were on mobile devices, but only 19 percent of all clicks were mobile. Well, not so fast. The industry ratio is even lower.).
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 22, 2016
    [Business, Examples] 4 Ways to Make Your Video Content More Measurable
    Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey  The State of Video Marketing 2016  by Wyzowl. make a sale) are usually very brand-centric and product-heavy. Attract . Engage . Convert.
  • HUBSPOT  |  FRIDAY, APRIL 22, 2016
    [Business, Examples] Time for a Website Overhaul? A Look Into the Redesign Timelines of 6K+ Businesses
    To help shed some light on how businesses look at redesign frequency, we surveyed 6,000+ HubSpot customers about their redesign plans for the future. Look Into the Redesign Timelines of 6K+ Businesses. Well, when you think about how much your business has changed in that timeframe, this shift becomes much easier to understand.
  • CONTENTLY  |  THURSDAY, APRIL 21, 2016
    [Business, Examples] OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
    classic example is #TheDress, an infamous Tumblr post about a dress that looked either blue and black or white and gold, depending on how your brain is wired. “Where this is all headed on the business side is global and cross-platform advertising,” Jonah Peretti, BuzzFeed’s founder,  told  Fast Company. Buzzkill?
  • CAPTORA  |  THURSDAY, APRIL 21, 2016
    [Business, Examples] How Customer Modality Affects Top Of Funnel Marketing Success
    Interested in the “human” side and real-life, not theoretical, examples. There could be four different prospects, each at the same stage of the buyer journey and with similar goals for what your product can do for their business, but they will be attracted to different types of content depending on their modality.
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Business, Examples] 7 Tips for Making Your Transactional Emails More Personal
    Promotional emails are usually tied to specific campaign goals and are custom built for targeted delivery to promote a specific product or service from your company. For B2C ecommerce companies, a promotional email could be announcing a sale or new product line. It's like they don't want your business! Glad you asked. That's it!
  • ION INTERACTIVE  |  THURSDAY, APRIL 21, 2016
    [Business, Examples] Adding Value with Personalization
    As an example, let’s look at the ion interactive Stackie. Here is the example: In this example, you can see in the desktop view that we take the user through the content by having them scroll from left-to-right. This adds value to my experience by suggesting products I might not have thought of otherwise.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 21, 2016
    [Business, Examples] Highlights from my #SMMW keynote speech
    Research shows the 80 percent of marketers realize benefits in business awareness even in the first year of their effort. Finally, I used the example of Rand McNally , a company that produced road atlases for many years. showed how several small and large businesses are doing content mash-ups to create new and compelling content.
  • ACT-ON  |  THURSDAY, APRIL 21, 2016
    [Business, Examples] Happy #GetToKnowYourCustomersDay
    Keeping your customers makes good business sense. Your satisfied customers are more likely to increase their business with you over time. Like a business’s social media channels. Take a picture of a product and then post it on your social channels. What can you do to be a good, better business partner to your clients?
  • WEBBIQUITY  |  THURSDAY, APRIL 21, 2016
    [Business, Examples] 10 Amazing Ideas for B2B Press Releases
    Many marketing and business executives believe that the press release has become an outdated promotion tool. When you write a press release, try to point out the key moments for particular business clients. You may publish monthly contests on your social media channels or follow the example of Freemake.com. New product release.
  • CONTENTLY  |  WEDNESDAY, APRIL 20, 2016
    [Business, Examples] Under the Influence
    Rather than paying expensive celebrities to reach a broad audience, brands can team with niche bloggers, Instagram stars, and YouTubers to market their products. For another example, take this YouTube video from the popular influencer couple Tiff & Case that was sponsored by Nissan. ” and “I’m going to Disneyland!”
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2016
    [Business, Examples] Snapchat is Growing Up
    Life on Instagram, Twitter and Facebook, for example, tends to be more about the rush of scoring likes and comments. Any person or business can create a SnapChat account (like Audi , GrubHub< and even the White House ), but you need to generate creative and interesting content in order to gain more followers. The Scoop on Snapchat.
  • SALES ENGINE  |  WEDNESDAY, APRIL 20, 2016
    [Business, Examples] Are you using the wrong lead-gen model?
    That was what we used to do before the emergence of a content-heavy internet, and it worked because sales people were the gatekeepers of information about products and services within a company. So from there, you should have a business development discussion to continue the conversation down the path until they're sales ready.
  • VIDYARD  |  WEDNESDAY, APRIL 20, 2016
    [Business, Examples] How to Increase Open Rates and Better Engage Prospects
    Here are a few examples that our SDRs have come up with: “Would you rather: CRM metrics or Beef Jerky?”. “My mom will NOT get off my back about productivity.”. Did the company launch a new product? It would be nice, I’m talking like, realllly nice. Today, I’m going to share some of our best Motor City strategies. Intrigue.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, APRIL 20, 2016
    [Business, Examples] What is all this talk about a Sales Process?
    always use the example of Subway sandwiches and how their counter people are trained to simply walk down the counter by asking your certain questions as you sandwich is built. If your sales teams execute that well you get the production Subway does! We created one additional professional service product that could be re-sold.
  • BIZIBLE  |  TUESDAY, APRIL 19, 2016
    [Business, Examples] How To Decide Whether To Save Or Kill Your Marketing Technology
    For example, in the early 1890’s there were over 6,000 phone carriers, today the phone industry is much simpler. How do you go about understanding whether your marketing technology is aligned with the overall business objectives? It should fall into one of the following categories: Product demand. Customer growth.
  • CONTENTLY  |  TUESDAY, APRIL 19, 2016
    [Business, Examples] Finance Marketers Explain How to Capture a High-Value Audience
    Frozen is an example of how the right kind of story can attract the right kind of audience. While each panelist had a slightly different idea of the perfect hire, they all emphasized the importance of fueling the storytelling machine with people who are able to use creativity to fulfill business goals. Feed the mid-funnel pipeline.
  • CONTENTLY  |  TUESDAY, APRIL 19, 2016
    [Business, Examples] The Customer Service Arms Race
    Answering customer questions lies in a gray space between CRM (Customer Relationship Management), basic product support, and content marketing. Two industries have been particularly drawn to the product: retail and SaaS (software as a service). The other day I had several questions about Olark, a San Francisco-based software company.
  • BRANDPOINT  |  TUESDAY, APRIL 19, 2016
    [Business, Examples] 3 Simple Strategies for Establishing Brand Personality
    Example: Mayhem from Allstate. Playing it safe is the default strategy for most businesses. Example: HubSpot’s post Why You Should Teach Your Clients to Fire You. When you can add a story that relates to your product, it will make your product that much more interesting and memorable to readers.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 19, 2016
    [Business, Examples] 5 Moneyball Tips for Marketing and Sales to Win Big with Partners
    One example included signing a former catcher, Scott Hatteberg. How do you apply the Moneyball formula drive more efficiency and revenue into your business? As an example, two basic metrics typically captured by marketing and sales include opportunities created and opportunities closed. Any interest in a 63% win rate?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 18, 2016
    [Business, Examples] Use These 5 Steps To Plan for Better Lead Nurturing
    Why should they be interested in your product? Develop a structure that makes the most sense for your business and try to anticipate any roadblocks to implementing and make revisions. Modern Marketers know that not every prospect is ready to buy now. But it’s a mistake to ignore those leads. What are your customer pain points?
  • HINGE MARKETING  |  MONDAY, APRIL 18, 2016
    [Business, Examples] How to Drive Organic Growth: 5 Proven Strategies for Professional Services Firms
    If you’re in business and want to be successful (and who doesn’t?) After all, nobody gets into business to shrink their firm. Organic growth is created by adding new clients or more business from existing clients. Organic growth is healthy for a firm and reflects a long-term, solid commitment to building a business.
  • KAPOST  |  MONDAY, APRIL 18, 2016
    [Business, Examples] The Easiest Ways to Measure Marketing ROI
    Every business is on a quest to measure marketing ROI. Determining the true value of marketing efforts is both the incentive and the reward, as brands continue to refine how to market to the person within the business and inspire them to engage in the buyer’s journey. Want example formulas to make measuring marketing ROI even easier?
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Business, Examples] 8 of the Weirdest Shark Tank Products That Got Investments
    Whenever you watch an episode of Shark Tank , there always seems to be at least one product an entrepreneur pitches that makes you go: "Whaaa?". If every product (or service) that got pitched on the show was perfectly reasonable, and perfectly matched to some target market, the show's ratings would likely plummet. Don't believe it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 18, 2016
    [Business, Examples] An expanded view of influence marketing measurement
    Authentic advocacy can be established as the influencer begins to know and understand the product and the company. will use myself as an example because that is the easiest example I can provide! visited them at their site in Barrie, Ontario, where I got to know their team and their products. Undoubtedly it has. Very few.
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Business, Examples] How to Use Twitter Retargeting Ads to Generate More Customers
    Well, my team's job is to drive product interest through trials, demos, and inbound marketing assessments. Rather than asking people to fill out a form, we decided to try showing product-related and bottom funnel content to see if we could influence leads down the funnel to become opportunities and eventually, customers. How come?
  • JUNTA 42  |  SATURDAY, APRIL 16, 2016
    [Business, Examples] This Week in Content Marketing: The Seduction of Rented Land
    Finally, we interpret Prevention magazine’s decision to drop all print ads and Mashable’s decision to focus on its core business. We wrap up the show with a This Old Marketing example of the week from The General Magazine. But many businesses still struggle with how to find their target audience and deliver the right message.
  • VIDYARD  |  FRIDAY, APRIL 15, 2016
    [Business, Examples] Managing and Organizing Your Growing Video Library
    If you needed to find a demo video you put together two years ago for a product that is undergoing a huge UI change, can you find it? Product Demo. Product Launch. This makes it easy for you to quickly find all the product demo videos you have and update them as needed. Goosebump books sitting next to AUTOCAD manuals.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 15, 2016
    [Business, Examples] Heat Things Up: 3 Ways to Re-engage Cold Subscribers
    For example, this might be someone who hasn’t opened or clicked on any of your emails in the last two months. They browsed your products, found something that speaks to them, but, for some reason, they didn’t follow through. Send messaging to counter what you believe—and have heard from customers—is a weak point of your product.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Business, Examples] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    The company’s platform builds profiles that can encompass both scores and external signals, such as the prospect’s intent or whether their company offers a freemium product. Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. Building Data-Rich Profiles for Hyper-Segmentation.
  • KAPOST  |  FRIDAY, APRIL 15, 2016
    [Business, Examples] The Content Hub: The Strategy 60% of Top Content Brands Are Using
    For example,  your blog post goes up on a Monday, gets some social media support, and maybe a little paid media support through social or native advertisers like Taboola or Outbrain. Something halts the process, usually between production and distribution. Some include subnavigations like “category,” “product,” or “geography.”
  • ACT-ON  |  FRIDAY, APRIL 15, 2016
    [Business, Examples] User-Generated Content: Why It’s Driving 28 Percent Higher Engagement
    The effect is still more pronounced for local businesses, as this chart from BrightLocal shows: So for brands looking to create more meaningful engagement with customers, user-generated content holds a promising solution. Some customers willingly share reviews because they are just that excited about your products. Leverage surveys.
  • SALES ENGINE  |  THURSDAY, APRIL 14, 2016
    [Business, Examples] How to think differently about B2B Content: Interview with Florence Quinn
    Pitching stories to the traditional media is still a large part of Quinn PR’s business, but she also talks about the emergence of the brand as the media. “I’ve always loved the content production side of what we do. Sometimes I’ll challenge my hotel clients to imagine if a disrupter came along to the meetings business.
  • SALES ENGINE  |  WEDNESDAY, APRIL 13, 2016
    [Business, Examples] 6 Reasons Your Content Marketing Isn’t Really Working
    Just because B2B companies are investing heavily in content marketing doesn’t mean that they’re successful at generating the leads they need for business growth. You must c onvert this anonymous audience into known prospects for sales reps to have meaningful, consultative business conversations. 2. That’s a big disconnect.
  • CAPTORA  |  WEDNESDAY, APRIL 13, 2016
    [Business, Examples] Winning Executive Buy-In for Martech Investments
    Then, you need to demonstrate (before and after) how your decisions about technology are tied to business goals. Marketing automation software is a classic example. Business Goals : How does the solution align with your current business goals and long-term vision? Let’s take a closer look. The MarTech Landscape.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 13, 2016
    [Business, Examples] Storytelling and data: when beautiful metrics can’t beat words
    Here’s a quick analysis of the very concept of storytelling as it applies to marketing and business in general, followed by a few thoughts on how to make the most of it in a data-rich environment. The documentation of storytelling in our modern, business context can be traced back to Dale Carnegie ’s theories on public speaking.
  • CONTENT STANDARD  |  WEDNESDAY, APRIL 13, 2016
    [Business, Examples] Why Investigative Journalism Should Be Part of Your Content Strategy
    ” Cashmore added that Mashable is now “focusing on our core coverage—technology, web culture, science, social media, entertainment, business and lifestyle, all told through the digital lens. ” Mashable’s slant is that the consumer’s whims drive the product, rather than the other way around. Yahoo! Oprah.
  • JUNTA 42  |  WEDNESDAY, APRIL 13, 2016
    [Business, Examples] Why Inbound Marketing Should Take a Back Seat to Current Customers
    The problem is that far too many enterprises and small businesses focus on inbound marketing as the primary strategy (bringing in new customers), and loyalty and retention initiatives (focusing on current customers) as secondary. HANDPICKED RELATED CONTENT: How to Make the Leap from Product Marketing to Content Marketing.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, APRIL 12, 2016
    [Business, Examples] If it is too good to be true, it is! Sales Managers protect yourself…
    For example, a new VP or Director has joined the prospect company and quickly realizes there is a need for your product or service. You will need to change the game to have any opportunity to win this business. If it is too good to be true, it is! KEN: Today I want to introduce John Moroney to you! Call me right away!”.
  • ACTIVEDEMAND  |  TUESDAY, APRIL 12, 2016
    [Business, Examples] The Importance of Marketing Analytics
    professional, up-to-date marketing entity that’s revenue impact tracking-ready needs four elements: A formidable marketing automation software platform, a robust CRM system, a content marketing production space and a web presence tracking tool. Ask yourself…which of your marketing initiatives are working? What’s available on the market?
  • ACTIVEDEMAND  |  TUESDAY, APRIL 12, 2016
    [Business, Examples] The Importance of Marketing Analytics
    professional, up-to-date marketing entity that’s revenue impact tracking-ready needs four elements: A formidable marketing automation software platform, a robust CRM system, a content marketing production space and a web presence tracking tool. Ask yourself…which of your marketing initiatives are working? What’s available on the market?
  • ION INTERACTIVE  |  TUESDAY, APRIL 12, 2016
    [Business, Examples] 10 Ideas for Personalizing Your Content
    Using real-time behavioral data, businesses can enhance the user experience by delivering the content your customer wants to see when they are most likely to make a purchase. In essence, your online content and the experience attached to it is the product. For example, a user may access a landing page to download an ebook.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 12, 2016
    [Business, Examples] From Zero to Success: Building an Email List From Scratch
    Email is a critical piece of any small business’ marketing strategy, but building an effective email list can be daunting. It is possible to go from zero to success in the world of email marketing, and create a list that will help you market your products and services to exactly the people who want to buy them. Start for Free.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Business, Examples] How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
    Search ads are those that appear when a potential customer searches for your product (or related item) on Google. For example, if you don't want to attract people looking for free tools or resources, you may want to use "free" as a negative keyword. Some examples include impressions, form submission, or event registration.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Business, Examples] How To Start Your Ecommerce Retention Strategy
    When you make getting return business a focus, your customers will start to shop with you more often. The first is the life-stage of your store, and the second is the nature of the products you sell. returning customer is worth more to your business, so every store should be striving to boost retention. Let’s get started!
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [Business, Examples] Agencies Under Pressure to be More Digital
    The economy continues to dig its way of the recession, and businesses that hunkered down for years are beginning to market themselves again. For example, consider these channel developments in the last few months: Mobile: According to comScore, mobile now captures two out of every three digital media minutes in the US. over 2015.
  • FATHOM  |  MONDAY, APRIL 11, 2016
    [Business, Examples] Abandoning the Marketing Campaign: How to Think Long Term
    Yes, this is a little harsh, but in many ways the classic marketing campaign is the antithesis of the modern marketing principles that promote audience engagement and focus on long-term business strategy. For example, marketing automation allows you to craft tailored messaging in a scalable way. In fact, as an Inc. Read on to find out.
  • HINGE MARKETING  |  MONDAY, APRIL 11, 2016
    [Business, Examples] How Much to Spend on Your New B2B Website?
    In fact, it had been the source of more than 80% of new business and had driven rapid growth for more than 5 years. The question we needed to ask was, “How much can we productively spend?”. They overlook the value of research and message development, for example. So, the answer should have been easy, right? Not so fast.
  • CHIEFMARTECH  |  MONDAY, APRIL 11, 2016
    [Business, Examples] The buzz around account-based marketing at MarTech
    Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps. For example, we’re developing some specific features and integrations that will support ABM. Kylee Hall , Sr.
  • VIDYARD  |  MONDAY, APRIL 11, 2016
    [Business, Examples] A Marketer’s Guide to Advertising on Facebook and Instagram with Video
    As a result, viewers are engaging with social video ads more than ever before and, according to data from comScore , 64% of consumers are more likely to buy products after watching videos.  For example, the effects of an ad with the CTA button ‘Learn More’ was compared alongside an ad that didn’t feature the ‘Learn More” CTA button.
  • KAPOST  |  MONDAY, APRIL 11, 2016
    [Business, Examples] Taking Action to Turn Content Into Revenue
    B2B content marketers are under the gun to prove that content marketing performance is tied to business value—namely revenue. Myth 3: If our content helps buyers understand more about our products, we’ll sell more. Solve These 4 Problems to Make Your Content More Productive. is not a business goal. Look at it this way.
  • HUBSPOT  |  MONDAY, APRIL 11, 2016
    [Business, Examples] Are You Addicted to Being Busy?
    When you do find yourself doing nothing, you feel guilty for not being measurably productive. You like when people point out how busy you are. You have trouble distinguishing the importance of time spent with loved ones, for example, over time spent checking things off the list. Are You Falling Into the 'Busy' Trap?
  • MARKETING CRAFTMANSHIP  |  FRIDAY, APRIL 8, 2016
    [Business, Examples] Survival Skills for the Hedge Fund Apocalypse
    There’s an increasing volume of negative news regarding the “exodus from hedge funds,” in favor of less expensive alternatives such as liquid alts and “engineered equity” products. Your fund’s goal is to do business with the people who believe the same things that you believe. So you need to explain what you believe in.
  • HUBSPOT  |  FRIDAY, APRIL 8, 2016
    [Business, Examples] The One Cognitive Bias That Could Be Derailing Your Productivity
    It's a theory of productivity we're taught at a very young age, from the moment our parents make us sit down and practice the piano. We're taught time and time again that productivity equals practice, output, and action. Unfortunately, that pleasure can get us into trouble when it comes to productivity. "Learn by doing."
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 7, 2016
    [Business, Examples] The Marketing Technology Landscape: An Interview with Scott Brinker
    Relative to the number of companies that either go out of business, or get acquired, or pivot to something else, relative to the number of exits, the number of new entrants is still larger. Oracle is a terrific example of what that strategy can be. " And I thought that was a lot when it was like 150 of them. Absolutely.
  • SALES ENGINE  |  THURSDAY, APRIL 7, 2016
    [Business, Examples] Is sales and marketing alignment just a buzzword?
    For example, that entry-level startup employee may not be ready today, but what if she gets promoted six months from now and finds herself with the budget, authority, and timeline that she didn’t have before? But with open communication and process agreement, it can be a great example of working successfully toward a common goal.
  • LATTICE  |  THURSDAY, APRIL 7, 2016
    [Business, Examples] One Size Does Not Fit All
    In addition, leads coming to your site will have a natural interest in your product and may be different buying  personas than leads you are reaching out to and trying to engage for the first time. Another use case would be a company that is a known user of your competitor’s products. *Image via CastABiggerNet. What’s not to like?
  • VIDYARD  |  THURSDAY, APRIL 7, 2016
    [Business, Examples] Screencasting, a Love Story with Clients Involved.
    For any SaaS company, the whole customer relationship is closer to a love story than a traditional business deal. Here’s an example of one. It can be repurposed (an onboarding video for new clients can also be a great sales tool to show the product). And that they make perfect mechanisms for delivering product overview.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 7, 2016
    [Business, Examples] Don't Let Your Marketing Automation Feel Like a Bad Amusement Park Ride
    As a marketer, that should be your goal for every interaction—a lasting impression that carries a lead from first touch through new business. Transform your focus from racking up downloads to raking in business. Think about the last time you went to an amusement park. That’s how your marketing can feel to prospects.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 7, 2016
    [Business, Examples] Dynamic Duo: Close More Deals with Sales and Marketing Alignment
    Author: Stacey Thornberry A joint Marketo and Reachforce research piece found that businesses are 67% better at closing deals when sales and marketing work together. Ultimately, SQLs are the people that sales think has a HIGH potential to actually purchase the product. Lead Scoring. Asset Scoring. Behavior Scoring. Interest Scoring.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 6, 2016
    [Business, Examples] Salesforce Purchases Deep Learning Artificial Intelligence Vendor MetaMind: Yeah, That's a MarTech Trend
    You can also see this as making marketers more productive in the sense of letting them generate more individualized customer treatments per work hour. But general purpose "deep learning" systems that can be tuned for multiple uses are becoming more common, so MetaMind serves as an example of industry trends rather than a fabulous exception.
  • BIZIBLE  |  WEDNESDAY, APRIL 6, 2016
    [Business, Examples] How To Set Marketing Goals, A Management Guide To Revenue Generation
    Sales will close deals, customer success will upsell, developers will build products, and the world goes on. With a firm understanding of the the efficiency of your middle-of-funnel conversion rates, and the effectiveness of your content and tactics, you can build a roadmap to reaching marketing goals that have business value.
  • KEO MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Business, Examples] How to Optimize your B2B Marketing in Phoenix
    A good strategy for small to medium-sized businesses is to optimize their business to business (B2B) marketing to drive in as many prospects from their city as possible. All cities have their own unique characteristics, so for this example we will focus on optimizing B2B marketing in Phoenix Arizona.  Inbound Marketing.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 6, 2016
    [Business, Examples] How to Create a White Paper: Get Found Online and Grow Readership
    If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. Excellent products and services that deliver much more than expected, worth the price.
  • HUBSPOT  |  WEDNESDAY, APRIL 6, 2016
    [Business, Examples] What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration
    Plus, it's a great way for businesses to humanize their brand, recruit future employees, showcase their product and content, and delight and engage customers. Download the complete guide to using Instagram for business and marketing here. What do great examples of repost images and captions look like? the list goes on.
  • ACT-ON  |  WEDNESDAY, APRIL 6, 2016
    [Business, Examples] 8 Killer Tips for Harnessing the Power of SlideShare
    Business owners are receiving 500 percent more traffic from SlideShare than from Facebook, Twitter, YouTube, or LinkedIn. For example, Jay Baer, founder of Convince & Convert, captures attention right away on his first slide. For example, you can insert YouTube videos. For example, review your blog posts.
  • HUBSPOT  |  WEDNESDAY, APRIL 6, 2016
    [Business, Examples] 8 Medium Publications You Should Be Following
    Just check out this example below from a recent story: Suggested stories from Backchannel : "We Are Now at Peak TED". Suggested stories from Life Learning : "5 Ways Incredibly Productive People Master Their Time". Founded in 2012 by Twitter co-founder Evan Williams, Medium is quickly becoming one of the world's most popular websites.
  • BIZNOLOGY  |  TUESDAY, APRIL 5, 2016
    [Business, Examples] Influencer outreach is more PR than marketing or advertising
    guarantee you that if you reach out asking me to write about your product, service, client, or event and you’re unable to give me a plausible, compelling, or attractive why , then I’ll do one of three things: Ignore or delete your email (some report as spam). Let ’em know you mean business. Payola, baby!
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