• EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 30, 2014
    [Business, Examples] This is the week that was: Getting inside the head of a B2B buyer
    As marketers we are all in the business of getting people to say ‘yes’. The more time you have to spend in someone’s brain in a positive way, the more likely they are to buy your product” - that’s how Sam Bompas summarises what us marketers are trying to do on a daily basis. Enjoy. Slideshare of the week. Futurescoping of the week.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 30, 2014
    [Business, Examples] Standing out in a world of information density
    For example, some niches may still be devoid of helpful content, representing a ripe opportunity for a marketer. As the way apps are viewed changes (driven by the new iOS8 interactive notification centre for example)  how will this impact content creation and designing of app centres. One example of this is the site SoulPancake.
  • HUBSPOT  |  THURSDAY, OCTOBER 30, 2014
    [Business, Examples] 7 Current Design Trends Every Marketer Should Know
    Gadget Flow is an example of a website that has flat design. This clean, modern, and organized design is also appealing to businesses looking to make their designs more "modern." . This style of graphic is continuously being featured on top rated design websites'' product pages. 1) Flat Design . What are the benefits? . Design
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Business, Examples] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. For example: Which of my prospects should I call first? Citrix and RingCentral are two good customer examples.
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 29, 2014
    [Business, Examples] Mark Thabit, CMO at Cision: Paid, Earned and Owned Media—How to Amplify Your PR Message Across Marketing Channels [Podcast]
    Topics include: Paid, Owned and Earned Media: Mark defines clearly these oft-heard marketing channels, explains the ways that earned and paid audience outreach can be amplified, and provides a few real world product marketing examples. With a deluge of messages and media in the landscape today, however, the process is more complex.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Business, Examples] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    What’s worse, actually, is companies who take the “ready, fire, aim” approach, get lousy results (if any) and then sour on social media and its potential to help grow their business. Content examples include a blog, videos, ebooks, webinars, etc. . Why do they use the social media platforms that they do use - business or pleasure?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 29, 2014
    [Business, Examples] What the growth of inside sales means to B2B marketers
    Another driver of this trend is changes in buyer behavior, where business buyers are researching online, and demonstrating buying signals.  Reps can not only create self-introductory videos, but also product reviews, helpful analyses—the possibilities are endless. Interestingly, inside sales reps appear to be more effective as well. 
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Business, Examples] 7 Ways to Create Suppression Lists to Avoid Emailing the Wrong Leads
    For example, here at HubSpot, we get forms filled out all the time by undergraduate students who are just trying to learn more about inbound marketing. And if your product costs $10,000, you don''t want to target smaller companies who don''t have that kind of capital. 'Email marketers spend a lot of time creating lists.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 29, 2014
    [Business, Examples] Accomplish More, Stress Less – Five Ways to Be More Productive
    'If there’s one universal truth in business today, it’s that everyone is busy. No, people were already very busy back in 2008-2009; but the great recession magnified this. Bloggers, for example,  can delegate by inviting guest posters to contribute content or asking experts to answer questions for a round-up post.
  • VIDYARD  |  TUESDAY, OCTOBER 28, 2014
    [Business, Examples] Why Views Don’t Count: Video Metrics that Actually Measure Success
    For example, you may want to focus on the number of people who clicked out of the total number of viewers who made it to the time the link was displayed (and beyond). Future action on your site – viewers that continued to browse your site are particularly interested in your product. Success, right? Not Not so fast. If views Views.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 28, 2014
    [Business, Examples] Can B2B Social Media Marketers Keep Up With Kim Kardashian?
    It is used to promote every aspect of her most successful businesses , including her reality show Keeping up with the Kardashians , ShoeDazzle, her clothing, jewelry and perfume lines and even her wedding. 'Whether you love her or hate her, most people would agree that Kim Kardashian effectively markets herself and her brand. Kim K.’s online
  • LEADERSHIP  |  MONDAY, OCTOBER 27, 2014
    [Business, Examples] Your Buyers Are Not Businesses, They Are People — The B2B Buyer is Now A Myth…
    It is no longer B2B or B2C, it is only B2P, i.e. Business-To-People. Here’s a quick refresher on the Six Distinguishing Traits of the New Age Buyer that you need to recognize and cater for in order to win more business. Touting your products and services on every possible channel will only push your prospects further away.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Business, Examples] Improving ROI with Marketing Optimization
    Optimization in Action – A Simple Example. Consumer data outstrips business data –. social media, which is only beginning to be understood as a business tool. campaigns, organizational units and business objectives. If we can quantify the financial impact of constraints, could we make a business case. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Business, Examples] Start engaging from the first click in the Customer Journey
    For example, User Experience and Customer Service professionals have. products and services to meet their needs. business, understand it we must. This may have nothing to do with the quality of our products/services, the competitive environment, changing. departments, see examples in Figure 2. product.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Business, Examples] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Some people, for example, prefer to read text, while others like images and graphics, and still others like watching videos. Why Online Presentations Belong In Every Content Strategy Whatever your feeling about business presentations, PowerPoint and its equivalents have taken their place as one. so ubiquitous in business. world.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Business, Examples] Is there a “content pattern” that builds a brand?
    But if you have ever been lucky enough to have something rise up the charts for a day or two, you will attest to the fact that after a short spike in traffic, viral content rarely has a long-term effect on your business. Can this idea be applied to a business of ANY size? But did all these views make a difference to my business?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [Business, Examples] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    SalesPredict is a perfect example: a small vendor with a powerful system that just launched earlier this year. Back in, say, 2008, a product like this would be big news. Users can drill further into each record to see more customer and company information including previous interactions, products owned, and won or lost deals.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 24, 2014
    [Business, Examples] Getting Down to Business: Nurturing Leads
    'Serial entrepreneur and small business expert David Weatherholt is the host of Getting Down to Business ® , a radio talk show focused on the small business. This is an important topic to every business. In the past, I had a business where I was the primary sales rep, and I worked as a sales rep for other companies.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Business, Examples] Everybody Loves Zombies? How the Undead Helped Build a Burger Empire
    But it''s the broadest demographic of any business we''ve opened. From a business standpoint, we say it''s good to start with a good idea -- but to be successful you have to listen to what the customers want you to be. So the brand and the product are inextricable? Bringing you the menu from that zombie burger place. Always.
  • WRITTENT  |  FRIDAY, OCTOBER 24, 2014
    [Business, Examples] 3 Writing Techniques to Double Your Productivity
    'Productivity is huge in freelance writing and blogging. Like, make or break your business huge. When you become a freelancer, your productive cannot be equal to your productivity at a cushy 9 to 5-er. Don’t know how to be productive? Try a simple format like the following example: 1. Prospects to Skype.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Business, Examples] 43 Bright Ideas for Promoting Your Lead Gen Content
    For example, the first 200 people to tweet about your offer get a free gift or a discount on something you sell. 16) There are many communities out there for like-minded professionals to discuss business (think about how you use LinkedIn group). 41) Put the short link on the back of business cards you will be handing out at the event.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Business, Examples] The Un-Tapped Value of Employee Social Capital
    Why should any business owner like social media? Because social media connects people – employees to other employees, employees to customers, business and IT decision makers and vice versa, customers to customers, and so on. Building internal social networks and communities lead to social capital and exciting business benefits.
  • SYNECORE  |  WEDNESDAY, OCTOBER 22, 2014
    [Business, Examples] Why Are Marketing Efforts Focused on Social, Local, Mobile?
    It’s not about the product, it’s about the lifestyle. While this Vancouver-based bags and accessories company prides itself in selling fine quality products with attention to detail, Herschel''s tagline " Welcome to Herschel. When starting a business, gaining an initial customer base can be a challenge. SOCIAL: IT’S A LIFESTYLE.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 22, 2014
    [Business, Examples] Matching Webinar Content to the Buying Cycle
    'Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24 , a cloud-based webinar platform. It’s important to introduce your prospects to the important industry trends and describe the business value of making a change. Awareness Stage. Industry trends.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 22, 2014
    [Business, Examples] 3 Ways to Break Through the Noise at a Trade Show
    With that, here are three ways you and your business can break through the noise at any trade show and make sure you come home a success: 1. If you go with a standard 10-foot-by-10-foot booth with little-to-no visuals, you might be hurting for leads no matter how compelling your product or service. Personality Counts. Be Novel. Lesson?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 22, 2014
    [Business, Examples] 3 Don’ts of small business content marketing
    'Small businesses have the potential to tap into special strengths, but they also have a special set of pitfalls to avoid. Marketing a small business can sap time and attention from actually doing the work of serving customers, but it has to be done. For example, your website design is part of your marketing strategy. Good luck.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [Business, Examples] Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail
    Omnichannel Sales Means Mobile Marketing Optimization Getting omnichannel shoppers to convert with your business means having a serious strategy for mobile optimization. However, if this customer sees a better deal online from another retailer, they most likely will not pay more for the same product. General
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 22, 2014
    [Business, Examples] Can Marketers Predict and Measure Influence, Down to the Dollar?
    Start-ups often tout their analytics and modeling tools as revolutionary, but predictive modeling has been around for 15 years or more, according to Burke Powers, a senior managing consultant and practice lead for the IBM Business Analytics Solution Services team. Can they influence others to come to a business (and stay)? Use
  • ENGAGE  |  TUESDAY, OCTOBER 21, 2014
    [Business, Examples] Experience Marketing Versus Content Marketing
    When I’m tailgating at a Bears game and someone asks me between brat bites what I do, if I begin to babble about every company being a publisher, about giving customers a whole experience rather than just selling them a product, about building a community around a corporate brand brand — this is the exact look I get, every single time.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 21, 2014
    [Business, Examples] The ole one two three four five six seven punch
    People are so busy. When I go to meetings in impressive conference rooms, everyone tends to give everyone else their business cards. For example, Sally and I aren’t only using email. People either loved or hated my former business partner, Mark.  Instead of taking all the business cards and splitting them up.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Business, Examples] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    Here''s an excerpt from our downloadable checklist on B2B lead generation on Facebook  as an example: 3) Contests. Make it easy for website visitors who are ready to learn more about your product or service to schedule a demo with your team by placing demo calls-to-action on key pages of your website, including your home page.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Business, Examples] 11 Remarkable Guides to Marketing, Search, and Life
    Laura Click details more than a dozen ways to show your customers how much you appreciate them, from handwritten notes and and freebies to promoting their work: “As long as it’s not a conflict to do so, use your client’s products and services and look for ways to promote them. Image credit: salesforce blog. Be their biggest advocate.”
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 21, 2014
    [Business, Examples] Message Personas: 40 Questions for your Buyer Personas
    So all of your fancy acronyms and business speak is just a waste of time. Identifying your Buyer Personas are easy, it’s the WHO you are building products and solutions for. Role in Purchase Decision Making Unit: How do you research new products or solutions? i.e. price, service, product, partner, etc. Describe yourself.
  • CMO ESSENTIALS  |  MONDAY, OCTOBER 20, 2014
    [Business, Examples] Why Customer Experience is Critical to Company Success
    Relate to their pain points, and describe how your product is addressing their needs with real-life examples. Create an intuitive product. The product itself plays a huge role in customer success, especially in dealing with a freemium model, in which frequent use of the product is vital. Listen and listen.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 20, 2014
    [Business, Examples] Do You Know Your A, B, C’s?
    NOTE:  35% of your clients make up 85% of your business. Examples might be: What are the total revenues? Types of Services/Products they purchased. ? for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. 'Do You Know Your A, B, C’s?
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Business, Examples] 8 Ways What You Write Will Affect Your Bottom Line
    When you want to increase the profitability of your business, you can’t just email out a newsletter or post funny memes to your Facebook. What triggers your customers to come searching for your products? Your audience is likely very busy, so indicate that you value their time by committing to only publishing high-value information.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 20, 2014
    [Business, Examples] 7 Reasons Your Business Needs an Automated Welcome Email
    We’ve identified seven reasons why your business should take advantage of a welcome email: 1. What small business owner isn’t looking for ways to save time ? We know you’re busy. Like many small businesses, your email lists may be divided into different groups. Save time. It’s that simple.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Business, Examples] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    'Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business. In either case, marketing automation can become a powerful ally, because it can actually reduce costs while increasing productivity. But what if you have a small team?
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Business, Examples] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    'Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business. In either case, marketing automation can become a powerful ally, because it can actually reduce costs while increasing productivity. But what if you have a small team?
  • HUBSPOT  |  SATURDAY, OCTOBER 18, 2014
    [Business, Examples] Top Personality Traits All Managers Should Hire For
    For example, consider a rep is great who is great at building rapport but lacks negotiating skills. This rep will be following the right blogs, know a ton about your prospects'' business challenges, and not be shy about asking questions. I’ll admit, not every product or service needs smart sales reps to sell it. 3) Driven.
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 17, 2014
    [Business, Examples] Content Marketing Vampires: What’s Sucking the Life Out of Your Content?
    You wouldn’t normally want to use an infographic, for example, as the final push to compel a purchase decision, just as you wouldn’t want to try to gain top-funnel attention through a 30 page product implementation eBook. It can often feel like the month itself is draining your very life force… but maybe it’s not just the month.
  • ANNUITAS  |  FRIDAY, OCTOBER 17, 2014
    [Business, Examples] 5 Best Practices for Engaging a Global Audience
    They must serve a variety of different audiences with targeted, relevant messages that promote actions, while still remaining true to their brand voice, tone, and thematic, and business goals. For great multilingual style guide examples, check out  Microsoft’s approach. Develop Buyer Personas. Build a Workflow for your Team.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 17, 2014
    [Business, Examples] The High-Payoff Referral Question No One Ever Asks — But Should
    'Chances are you’ve heard the saying, “referral business is the best business” more than once in your career. For example, there are approximately 2.4 People often talk about products or services, and companies they buy from. As reported in The New York Times, referrals account for 65% of all new business.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 17, 2014
    [Business, Examples] The High-Payoff Referral Question No One Ever Asks — But Should
    'Chances are you’ve heard the saying, “referral business is the best business” more than once in your career. For example, there are approximately 2.4 People often talk about products or services, and companies they buy from. As reported in The New York Times, referrals account for 65% of all new business.
  • VIDYARD  |  FRIDAY, OCTOBER 17, 2014
    [Business, Examples] Why You Need to Start Thinking Like a Media Brand
    The common link across the three video examples Scott presents in his talk is the personal value everyone can derive from each one. None of the examples felt like a thinly veiled product pitch. Don’t Combine Personal Value and Business Value in one Video. You know the one. mean, holy smokes, these are incredible.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Business, Examples] Are You an Ambivert? What It Means for You at Work
    It recognizes that many of the stereotypes tacked on to the "introversion" and "extroversion" labels -- for example, that extroverts like to be the center of attention and introverts are shy -- are really just tendencies; they''re traits that are associated with, but not definitive of, one or the other. Business You''re not alone.
  • SYNECORE  |  WEDNESDAY, OCTOBER 15, 2014
    [Business, Examples] Understand Your Business: Value Proposition 101
    urge you to take the phrase above and repurpose it for your brand; in which ABC is the product or service your organization offers, and XYZ is your target audience. For example, “Synecore provides integrated digital marketing services to small- and mid-sized businesses.”. 'Our organization provides ABC to XYZ. Did you do it?
  • LEADERSHIP  |  WEDNESDAY, OCTOBER 15, 2014
    [Business, Examples] If You Really Want to GIVE More…
    As busy people in the world of business, we move from one day to another at breakneck speed. How can you win more business? believe that just like in our personal lives, where giving is more important than receiving, in business too, you have to really reach out and GIVE in order to receive. And I have miles to go….
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 15, 2014
    [Business, Examples] The Chief Digital Officer Dilemma: How to Transform without a CDO
    Businesses are faced with savvy consumers, confident in using technology to improve their shopping experiences, manage their households, and finances, and even the communities in which they live. Based on our experience, successful digital transformations traverse a path that includes: Rethinking the business model.
  • ANNUITAS  |  TUESDAY, OCTOBER 14, 2014
    [Business, Examples] Why Change Management Comes into Play in B2B Marketing
    There are sessions on everything from mobile development, business agility with Joe Montana, a power panel with top women leaders or how to make an impact with infographics. 'There’s no better time to be a B2B marketer – we know that. The opportunities for impact on an organization by marketers are tremendous.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Business, Examples] Mad Men vs. Math Men: 6 CMO Imperatives in the Age of Anti-Advertising
    In the age of anti-advertising—an age where 90% of consumers don’t trust advertising while 70% do trust what their peers have to say about a service or product—CMOs must undergo a major transformation, and if they want their businesses to succeed, there are six CMO imperatives they must meet head-on. For example, mobile is exploding.
  • SYNECORE  |  TUESDAY, OCTOBER 14, 2014
    [Business, Examples] Making the Most of Your Organic Social Media Marketing
    For example, publications have goals of article views and subscribers, whereas companies and brands have goals of creating customers. Unfortunately, having a record number of likes will not keep the lights on at the office; therefore, take this opportunity to use the social media channels to support your business goals.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, OCTOBER 14, 2014
    [Business, Examples] Confucius Say: Your Case Studies are Worthless
    'The most noteworthy article on B2B selling was published in a 1966 Harvard Business Review article (#66213). Extrinsic selling is a “trust me” approach, employed by a great number of B2B product and service providers. Would a company ever publish examples of its past work that were not portrayed as highly successful?).
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Business, Examples] 100 Questions to Ask Yourself When Creating a Buyer Persona
    The same idea holds true when marketing and selling your products. For example, is he single by choice or because he hasn’t yet found a suitable partner?). Business Insight. 93) What objections does he have to your product? 95) How does your product help him become his ideal self? What Are Buyer Personas?
  • FATHOM  |  MONDAY, OCTOBER 13, 2014
    [Business, Examples] Better Sales & Marketing Through ‘The Compound Effect’
    You need to map out the plan—and steps—to get there: Increase staff by x amount, sell y  percent more products/services, add key positions a and b within given time limits. The sales/marketing professionals who want to get by on lazy shortcuts will not bring in the kind of new business that those who deliberately apply the compound effect do.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 13, 2014
    [Business, Examples] 20 Powerful Marketing Words & Phrases That Sell or Repel
    While a lot of businesses use the word “sale,” it has the power to motivate customers. Examples include: Shop now, Act now, Subscribe now. New – Customers are intrigued by the newest gadget, product or offer. Here’s an example from home goods store, Wayfair. 'Words have power. We all know that.
  • WRITTENT  |  MONDAY, OCTOBER 13, 2014
    [Business, Examples] 15 Must-Use Words in Your Headlines [+Examples]
    If you do get them right, your blog post has the potential to go viral and bring your business obscene amounts of traffic and customers. Example: 15 Must-Use Words in Your Headline. Example: 21 Surprising Statistics You Never Knew about Blue Whales. Example: 7 Facts about Volcanoes that Will Blow Your Mind. 'Headlines.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 10, 2014
    [Business, Examples] How to avoid Google’s huge mistake
    The search giant often adopts a “Do what I say, not what I do” approach to its business, telling you not to do the very thing it’s doing. In its “Steps to a Google-friendly site,” Google advises webmasters and business owners to “Provide high-quality content on your pages, especially your homepage.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Business, Examples] The Ultimate Guide to Hiring Effective Marketers
    You’ll be the CEO of your business, I’ll be a person with magical powers. also found something for you to think about: On average, it takes a new employee anywhere from strong 8 to 26 weeks to achieve full productivity. Patience is key for anything in business, but especially in this ADD-fueled business world.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 9, 2014
    [Business, Examples] How Does B2B Marketing Compare to B2C?
    The Open Forum has evolved from a simple content portal to a destination for business professionals to learn and connect through webinars, networking, Q&A community, and more. This specific audience, when looked at in a new way, may also lead to a better perspective on targeting businesses. Focus On Business. Creativity.
  • ANNUITAS  |  THURSDAY, OCTOBER 9, 2014
    [Business, Examples] The Problem with Account-based Marketing
    All of these people have different motivations, different pain points, are rewarded differently, and are evaluating your products or services from different points of view. Consider myself as an example of an “engaged” individual in your marketing automation system. vs. International Business Machines) to muddy the waters.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Business, Examples] How to Design Content Remarketing Campaigns That Actually Work
    For example, you could create an audience for people who visited your blog, or for people who visited specific pages on your website, like your pricing page. For example, your data might show that visitors to your pricing or product page are more valuable than your blog visitors. What time do they search for your products?
  • MARKETING ACTION  |  THURSDAY, OCTOBER 9, 2014
    [Business, Examples] Discover 3 Types of Marketing Automation Engagements for Agencies
    These limited engagements (often program kick-offs) are usually instigated to accomplish a specific task or solve a business problem for your clients who use their own marketing automation: Set up the marketing automation platform and oversee the systems integration. Content mapping, production, and uploading assets.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Business, Examples] 5 Ways Your Business Should Route Inbound Sales Calls That You May Not Have Tried
    But how your business responds to inbound sales calls can be the difference between losing a sale and closing it. With Ifbyphone’s simple web interface, for example, you can control the routing for all your numbers based on your own customizable rules, which can be updated on the fly. businesses each month. Really, we’re not.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 8, 2014
    [Business, Examples] Social business and the competitive landscape
    They were companies that offered similar products or services to one’s own company, and to succeed in business one needed to beat them. Quite often the sole goal of advertising was to differentiate one’s business from that of key competitors, and to point out all their faults. Competitors were, simply put, one’s rivals.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Business, Examples] Buyer Persona Basics
    '“A buyer persona is an example of the real person who buys, or might buy, products like the ones you market,” according to Adele Revella , who also advises that you hold direct interviews with real buyers and build your personas based on what you learn in those meetings. For example, what is their business background?
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Business, Examples] Buyer Persona Basics
    '“A buyer persona is an example of the real person who buys, or might buy, products like the ones you market,” according to Adele Revella , who also advises that you hold direct interviews with real buyers and build your personas based on what you learn in those meetings. For example, what is their business background?
  • VIDYARD  |  TUESDAY, OCTOBER 7, 2014
    [Business, Examples] Top Takeaways From Ignite Keynote Speakers
    After Vidyard’s CEO Michael Litt opened the conference to a full house and explained that video is changing the way organizations deliver value, Greg Overholt from Students Offering Support (SOS) took to the stage to give a terrific example of how that’s true. Don’t Tackle Customer Value and Business Value in the Same Video.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 6, 2014
    [Business, Examples] 7 Ways social media has changed leadership
    'When I was in graduate school, I took what I thought was going to be a “filler” type of class in Business Leadership. Today, anybody with a computer can start a business. You don’t need capital or assets or even a production path. 4) Does the speed of business provide a mandate for kings instead of leaders?
  • MARKETING ACTION  |  FRIDAY, OCTOBER 3, 2014
    [Business, Examples] The Wild and Woolly World of Marketing Agency Names
    According to their site, “A square tomato, which ships and stores more efficiently than a regular one, is a product of ingenuity and engineering that achieves a business objective. However, it seems there are some fruits and vegetables that nobody loves enough to put on the front cover of a business plan. Why the froggy label?
  • PAUL GILLIN  |  THURSDAY, OCTOBER 2, 2014
    [Business, Examples] American Express Dreams Up a Potential Win-Win-Win
    'Here’s an example of a B2B2C initiative that looks like a potential winner for all parties involved. American Express OPEN , the hugely popular community for small businesses sponsored by the credit card company, and Etsy are partnering ahead of Small Business Saturday on Nov. That’s a rare win-win-win.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 2, 2014
    [Business, Examples] 7 Marketing Tips to Prep for the Holiday Rush
    Now is the time to review past holiday marketing efforts to determine what worked and to decide what products or services you want to promote this season. As the holidays approach, we’ve created some tips will help your business have a happy – and successful – holiday season: 1. Check your list twice. Go mobile.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [Business, Examples] 3 Real-Life Examples of Incredibly Successful A/B Tests
    What works for one business won''t work for another -- and vice versa. Viral video site Upworthy has built a thriving media business on optimization. Marketers generally agree that when you’re selling a product, social proof can have a positive impact on sales. So, what’s the recipe for high-impact success? Upworthy.
  • E-QUIP  |  TUESDAY, SEPTEMBER 30, 2014
    [Business, Examples] If Not Differentiation, What Then?
    Enough to make significant changes in how you do business?" Thus we have the conundrum of the commoditization trend in the A/E business. For example, rework in our industry seems to consume between 15 to 20 percent of project budgets. Offer more standardized design products. Business Development Leadership Strategy
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 30, 2014
    [Business, Examples] 6 Strategies to Help You Unify Sales and Marketing Teams
    And one of the things I’ve often found to be true is that too many businesses spend too much time trying to deal with the symptoms of this divide, instead of the underlying causes. ve also found that the things we do to manage these symptoms often kill productivity. Specific examples should be uncovered. They divide a team.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 30, 2014
    [Business, Examples] 26 Awesome Search Engine Marketing Guides
    That share is even larger within the b2b marketing space, and for good reasons: 88% of b2b buyers conduct online research before making business purchasing decisions, and nearly half of b2b tech buyers say they’ve discovered brands they weren’t previously aware of through a search engine. Image credit: Placeit.net. by WordStream.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 29, 2014
    [Business, Examples] The Complete Guide to Holiday Email Marketing
    Are you looking to promote a new product? For example, let’s say you ran a 20 percent off pre-Thanksgiving sale that you promoted via email and social media for two weeks leading up to the big one-day event. Take part in Small Business Saturday. Host a ‘Try Our Product Day.’ Here’s an example.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Business, Examples] How to Create a Content Strategy That Actually Drives Organic Traffic
    Here’s a detailed persona example from the Buyer Persona Institute: The business with the persona above outlined details about Amanda’s responsibilities, who she reports to, the basis of her evaluation, and so on. For example, “iphone” is not a good keyword. Let''s get started. You can download it here.)
  • NUSPARK  |  SUNDAY, SEPTEMBER 28, 2014
    [Business, Examples] A hodgepodge of content marketing ideas that are unique, compelling, and lead-generating
    'Content marketing is vital to growing a business in today’s economy.  Comics are especially effective if you’re focusing on business to business marketing.  Collaborate with another business. For example, co-author blog posts or co-host webinars.  Bring back the comics. Join the meme party. MAKE IT WORK.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 26, 2014
    [Business, Examples] Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
    But it’s one of the smartest business objectives you can pursue. Whether you’re developing a loyalty program geared to consumers or business buyers, there are critical factors you need to consider. For example, Walgreens has a Balance Rewards program that awards points based on store purchases. Why is that? Deliver Clear Value.
  • 3D2B  |  THURSDAY, SEPTEMBER 25, 2014
    [Business, Examples] Business-to-Business Telemarketing: Dump the Script and Get Results
    If you’re not getting results from your business-to-business telemarketing calls, it’s time to throw out the script. For example, your guidelines and questions for lead-nurturing calls will differ from those for appointment-booking calls. What product or service are you using now to address this issue? If so when?
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 25, 2014
    [Business, Examples] Ad Retargeting 101
    'Every business discipline has its own lexicon. You’ve surely been on the receiving end of ad retargeting: You did a little research on a product, and suddenly ads for a vendor (and perhaps its competitors) are following you all over the web. could write several blog posts on this, so I’ll just use a few examples. 2013).
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Business, Examples] A Simple Guide for an Effective Inbound Call Strategy
    ” While it can be tempting to remove your telephone number from your marketing materials to prevent low-value calls, it’s important to recognize that it’s not about what’s the best communication channel for your business, but what’s the best channel for your customers. Learn more here.). Inbound Marketing
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Business, Examples] How to Screen for Top-Notch Writers
    'Most people I talk to that lean on content marketing for their business don''t consider themselves content marketers themselves. Then, read their writing samples and look for a few key ingredients: Relevant Topic - Did the applicant choose a topic that aligns with what your business writes about? That''s totally fine. Staff Writer.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Business, Examples] The Essential Guide to Creating an SEO-Friendly Customer Journey
    If Google was the first place you went to find the product or service you wanted, then you''re a very typical buyer in today''s internet-driven world. Or, worse, the customer won''t be able to find his or her way, and will end up frustrated and bereft of the product or service. Example 1. Example 2. Example 3.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Business, Examples] 3 B2B Marketing Technologies That Make Sense of the Multi-Channel Madness
    They’re searching for products and services:   46% of searchers now use mobile exclusively to research. While there are many ways a customer can interact with a business on their smartphone, many are choosing to pick up their phone and call. You can do all of this with a service like Invoca, for example. billion. Discover More.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Business, Examples] How to Optimize Your LinkedIn Profile for Social Selling
    You don’t need to be wearing a suit, but you should look like someone a prospect can trust their business with. For a fantastic example, check out Greg Alexander of Sales Benchmark Index’s headline. Note: Introducing a potential lead to your business is not a good reason. Not a big deal. picture with their dog?
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Business, Examples] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
    'Author: Anne Murphy Marketing automation is one of the fastest growing technology segments in business, and analysts predict it will grow to a $4.6 Personalization is one of the best ways to drive engagement with your brand and interest in your products. billion industry by 2016. Target Specific Segments and Personas. And it works. The 
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [Business, Examples] Save Your Website Navigation With A Card Trick
    Maybe it’s a bad CMS, maybe it’s a busy schedule; in either case, you lost control. Any items that have natural relationships can be kept together (multiple variants of a single product, for example), but we really want to remove most of the structure that’s making the website a horror show. Bottom-Up Approach. OptimalSort.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 22, 2014
    [Business, Examples] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
    Ekaterina Walter (Business and Marketing Innovator). She shared some of her personal experiences with real-time marketing, as well as better-known examples. Very shortly after, she received a tweet in response from that company with a custom video answering her question and suggesting a product. Be A Deeply Disagreeable Person.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 22, 2014
    [Business, Examples] Saucy Tips to Boost Sales via Pinterest
    'Lea Richards has a unique title and a unique business. She’s the “Head Hog” at Pig of Month BBQ , an LA and Ohio-based business that ships must-eat barbecue meats to a customer’s door. The business was inspired by her family’s quest to find the perfect barbecue. Go to Pinterest to get started.
  • B2B MARKETING UNPLUGGED  |  MONDAY, SEPTEMBER 22, 2014
    [Business, Examples] You Better Dance With Them What Brung Ya
    Adjacent markets can be geographic, demographic, related products or ancillary services. Good examples in B2B would be Xerox and Ricoh spinning up IT support services to offset declining printer and copier sales. They’re the ones who bought your product or took your service when you were just starting out.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 22, 2014
    [Business, Examples] 15 Ways to Repurpose Your Content and Find Eternal Happiness
    For example: If you have a video or a podcast, transcribe it and then pull out snippets that can be turned into reusable assets such as blog posts, polls/surveys, a checklist, or an eBook. For example, a white paper and a Q&A post. For example: Combine text from an older (evergreen!) 'Reuse. Recycle. Repurpose. SEO love.
  • WRITTENT  |  MONDAY, SEPTEMBER 22, 2014
    [Business, Examples] 15 Storytelling Techniques
    Some businesses even use a timeline on their  about page to display how they’ve grown as a brand over the years, and I believe it to be a very effective technique. What does the future hold in store for your business? What new products do you plan to come out with? timeline-based infographic, for example, is a good choice.
  • WRITTENT  |  FRIDAY, SEPTEMBER 19, 2014
    [Business, Examples] 11 Steps to Effective Website Copywriting
    Short but sweet might be just the thing for one business, while another will require more in-depth information to convince visitors to take action. For example, don’t use technical jargon when writing for end users, and don’t use a formal tone if you are writing for a young audience. Keep it simple. Write for readability. Be specific.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Business, Examples] Unique Ways to Build Your Email List
    It’s one less thing for customers to keep track of, and as a business owner, you also have the opportunity to capture an email sign up by including a link to your sign up form on the receipt. Videos – Videos are a great way to show off your products, service or company, give advice, and attract new visitors in various ways.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 18, 2014
    [Business, Examples] 4 Tips from Silverpop on Creating an Incredible Customer Experience
    It’s a fair point: marketing messaging is what creates customers’ expectations of what their experience will be upon becoming a customer, and it’s usually marketing that sends out customer communications, on housekeeping as well as new products, etc. Here are four highlights from the syllabus for those of you who couldn’t join us in class.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 18, 2014
    [Business, Examples] Are You Guilty of These Marketing Word Crimes?
    Take this shoe sale, for example. Plenty of big brands use it; just look at the example below: 3. Preview our new arrivals in advance A lot of businesses try to build hype around a new product. 'We’ve all done it. In an effort to craft a quick email, we commit a marketing word crime. Check out these epic styles.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 18, 2014
    [Business, Examples] The 3 & 5 of Winning Drip Marketing Campaigns
    For business, being remembered is the first step to being top-of-mind. Drip marketing offers distinct and measurable value to businesses of all sizes, with these three at the top of the list: 1. The strategy can be different for each company depending on industry, goals, budgets, products, size of market, and a host of other things.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 18, 2014
    [Business, Examples] How to Actually Be Productive While Working From Home
    But it''s hard to say which environment actually allows us to be more productive: the home office or the office office? Work When You''re at Your Most Productive. For me, the most productive times of the day are usually early in the morning or late at night. Business 'Working from home is awesome. They drop by your desk.
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