[Business, Examples] B2B Marketing Trends for 2016
    a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. For example, if in the IT market. What are the business and.
    [Business, Examples] B2B Marketing Trends for 2016
    a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. For example, if in the IT market. What are the business and.
    [Business, Examples] B2B Marketing Trends for 2016
    a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. For example, if in the IT market. What are the business and.
    [Business, Examples] What Is B2B Social Media Marketing?
    Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. For example, Facebook is designed for users to share updates, photos, life milestones, and even create groups and events; Instagram is based on sharing photos and videos with brief captions; and Twitter is based on sharing short messages (under 140 characters). .
    [Business, Examples] Emotional branding vs. quantitative measurement. Or how fear, happiness, sadness, anger, anticipation and surprise beat “Buy Now” every time
    The brand (people, products, services, and reputation) are trustworthy and respected. Remember, good service leads to increased business and is all about creating positive feelings, treating people well, and solving people’s problems. For example, one narrative could work off of “You are the hero” and your lazy side is the villain. Working on a CM project recently, I had the privilege of collaborating with one of the industry’s thought leaders.
    [Business, Examples] 4 Big Mistakes You Might Be Making with Your Marketing Personas
    For example, “Would Emily the Email Specialist want to read this blog post? Maybe, if you sell dog sweaters or hair products. Otherwise, elevate your persona details to focus on what will drive business outcomes and catch yourself before you get carried away on the nitty gritty when it doesn’t. Author: Hally Pinaud Creating and maintaining buyer personas has been an important task in every role I’ve held as a marketer. Why is that?
    [Business, Examples] Content monetization, brocial media, and the role of love in business
    And when I say sell, sell, sell, I don’t mean just your product, I also mean yourself. I’m getting calls for business and consulting gigs, and workshops. That’s the journey we all have to be on, either as a personal brand, or for our business. That’s a word we don’t use in business too often, but I think that’s the next step. Let’s go back to Jay Baer, for example. Mark: Here’s an example of how that works.
    [Business, Examples] The 23 Best Free Google Chrome Extensions for Digital Marketers
    To enhance and automate marketing functions, businesses need to invest in online tools, integration, and training. Showcase reviews: Buffer Social, BuzzBlogger, Econsultancy, Hunter & Bard, PR Daily (Automate), PR Daily (Tools), Razor Social, Social Media Examiner (Productivity), TNW News. A productivity extension for Google Chrome that helps you stay focused on work by restricting the amount of time you can spend on time-wasting websites.
    [Business, Examples] Account Based Everything: Engagio’s Jon Miller Responds
    Furthermore, we believe that Customer Success is another key B2B business discipline that can benefit greatly from an account-centric approach. It’s an article of faith today that alignment between marketing and sales is important for B2B business success; this alignment is absolutely essential when designing and implementing successful account-based programs.
  • HUBSPOT  |  TUESDAY, MARCH 28, 2017
    [Business, Examples] My Campaign Sucks…Now What?
    Check out the example below: 3) Aligned with the buyer’s journey. The golden rule is: not everybody is ready to buy because they gave you their email, and you shouldn’t sell to somebody just because they are interested in your product. No two businesses or industries are the same, so what better to use as a benchmark than your own company’s past performance? Some examples include: email open rate, form conversion rate, social media impressions, average time on page, etc.
  • INFER  |  TUESDAY, MARCH 28, 2017
    [Business, Examples] Getting past the AI hype: How predictive analytics fuels conversion optimisation
    This article was originally published on MarketingTech by Sean Zinsmeister , Vice President of Product Marketing at Infer. That mindset shift, along with new consumer trends—such as self-driving cars and intelligent voice-first products like Amazon’s Alexa and Apple’s Siri—are bringing the possibilities of AI to the forefront of business-to-business marketing technology discussions. Another real-world use case for predictive analytics is business expansion.
  • SNAPAPP  |  TUESDAY, MARCH 28, 2017
    [Business, Examples] What Are the Modern Marketing Struggles? An Interview With Gabriel Marketing Group
    Can you give us an example of something that surprised you over the past few months? For example, a client was recently convinced that their core product was most attractive to middle aged women. PR promotes the human component to business, provides 3rd party validation through media relations and enables companies to reach customers and prospects in a more impactful and meaningful way.
    [Business, Examples] 4 Content Promotion Strategies to Increase Engagement
    Businesses are investing more in content marketing , which focuses on creating valuable content to guide buyers through the customer journey. Zuora does a great job of this, recommending related guides and ebooks at the bottom of their product page for subscription billing. It’s extremely effective b ecause you’re only investing in qualified leads who are interested in your product or services.
  • HUBSPOT  |  TUESDAY, MARCH 28, 2017
    [Business, Examples] How to Get Better Marketing Talent
    And as the consumption of products, services, and information continues to rely more on technology -- that’s not good. You’re busy enough trying to do what you can to make up for this skills gap. For example, when I was looking for opportunities in business school, I would come across many hiring pages from companies that listed the many reasons why I should work there -- great benefits, great culture, and opportunities for growth, to name a few.
  • ACT-ON  |  TUESDAY, MARCH 28, 2017
    [Business, Examples] Market Your Own Marketing: Effective Ways to Share Your Work
    We’re constantly thinking about our customers and how we can reach them with our product and message. I realize that you are busy and that it is extra work – and extra time – to explain to colleagues what you are working on. You are creating, innovating, busy. For example, if you sit on the marketing team, does the sales team have visibility into what you’re up to? What about product development or engineering? As marketers, our job is outward-facing.
  • HUBSPOT  |  TUESDAY, MARCH 28, 2017
    [Business, Examples] Why Agencies Need to Take Transparency More Seriously
    For example, in the affiliate model, a management agency can more effectively encourage select affiliates to increase promotions by aligning incentives with the consumer behaviors they most value. Citing transparency as a primary aim, the social media giant is debuting its updated blog, rechristened "Measurement FYI," to provide better information on metrics, partnerships, products, and research.
    [Business, Examples] Adapting an ABM Approach for Account-Based EVERYTHING
    He is passionate about the intersection between tech and psychology, especially as it applies to growing businesses. Engagio combines all of these strategies into a strategy they call Account-Based Everything (ABE) , which serves as the driving principle behind both their product and how they operate as a company. Both are important to the growth of a B2B business, but they do very different things and require different processes and skills. I’ll give you a recent example.
  • VIDYARD  |  MONDAY, MARCH 27, 2017
    [Business, Examples] 5 Ways to Make Good Pre-roll Ads (that people might actually watch)
    Here’s my favorite example of all-time, especially because of how low-budget it looks. But what you really want is engagement and, by extension, business results. I chose the Eat 24 video as an example because it proves that you don’t need a massive budget or an elaborate premise to be successful. As a video production studio, we’ve spent a lot of time trying to figure this out, and here are our top five insights.
    [Business, Examples] How to Scale Your Marketing Strategy Without Sacrificing Engagement
    Prove How Marketing Contributes to Business Growth. For example, marketers in a certain industry may need personalized content to capture their audience’s attention around industry-specific trends. Instead of recreating all of the materials and flows, scale your performance through template programs that require only minor adjustments before placing them into production.
    [Business, Examples] THE HACKIES: How leading marketing executives tackle martech
    ” When building your stack, an effective strategy includes several considerations: The company’s business goals. additional tools and capabilities should be laser-focused on the business objectives they will support. For example: Is the goal to raise awareness of a new product category? There are a lot of considerations here, but a few major ones are: Can we measure business impact? This article is a guest post by Liam O’Connor of Lenati.
    [Business, Examples] The 17 Best Social Media Management Tools
    Monitoring and managing even a moderately active business social media presence can be time-consuming. Add multiple accounts on each platform (for example, monitoring accounts for specific product lines or key executives) and the time challenge becomes even more significant. For example: one of the sources used for this post was Ian Anderson Gray’s 5 Best Social Media Management Tools. This was the 36th post in the Best Online Business Tools series. #1:
  • BIZIBLE  |  FRIDAY, MARCH 24, 2017
    [Business, Examples] B2B Marketing Experience: The Case For and Against Gated Content
    Blog posts, for example, are rarely ever gated. If buyers like to do this self-serve style of research before buying a product, why break up the research process by requiring forms? While the data shows that gated content delivers more business value, our ads to ungated content still delivered leads at an acceptable cost, as well as positive ROI. Gated content—ebooks, reports, and other downloads hidden behind a form—has long been a part of the B2B playbook.
  • KAPOST  |  FRIDAY, MARCH 24, 2017
    [Business, Examples] 5 Ways to Use Your Blog to Test New Ideas
    Content managers rush to get posts out to announce upcoming webinars, maintain a deluge of articles for SEO’s sake, or worse: simply publish content to check something off the to-do list to “keep busy.” It’s no secret your blog should be a vehicle to drive people closer to your product. For example, the title of this blog post is “5 Ways to Use Your Blog to Test New Ideas.” Testing, testing… is this thing on?
    [Business, Examples] The ABCs of A/B testing | How to base your subject lines on science
    For example, Experian last year found personalizing subject lines led to a 42 percent lift in unique open rates for the consumer products and services segment, an improvement that averaged out to 29 percent when applied across industries. VerticalResponse , for example, boasts an A/B testing feature that allows Pro Plan users to quickly and easily compare alternate email subject lines. For example, you may be wondering: Are short or long subject lines more appealing?
    [Business, Examples] THE HACKIES: Rapid prototyping & MVP development are key to martech success
    Although the number of new MarTech vendors has been increasing year-on-year and adoption rates of marketing technologies remain in a constant uptrend ( especially in the B2B space ), there are some companies that still find the out-of-the-box solutions don’t provide them with all the tools or features they need to meet their specific business needs and goals. It consists of many traditional design products (e.g. Showcase your product to key stakeholders.
  • SNAPAPP  |  THURSDAY, MARCH 23, 2017
    [Business, Examples] What Is Lead Scoring? How to Create a Beginner to Advanced Model
    If you have a lead funnel and have different personas and buyers for your products, you should use lead scoring. Lead scoring has become a cornerstone for B2B marketing because there is a specific audience for specific products. Then life gets busy and it’s hard to go back and adjust. For example: job title, country, revenue, employee size, etc. As you review or begin your lead scoring, outline what’s important to your business.
    [Business, Examples] The Legally Hazy World of Cannabis Marketing
    But promoting products and brands on those digital platforms isn’t as easy as you might expect. Facebook’s advertising policies state that it will deny paid posts that “constitute, facilitate, or promote illegal products, services or activities”—including marijuana. Until that point, Mary’s Medicinals posted about its products, shared relevant news articles, and ran paid advertising campaigns.
    [Business, Examples] How social media is changing what brands stand for
    Today consumers buy brands not just for the product promises and/or price, but more often for what the brand stands for. Here are a few examples where political views have had a major impact on the trust and support for certain brands: Nordstrom , Neiman Marcus , T.J. Maxx , and Marshalls all dropped Ivanka Trump’s branded product lines in January for apparent business reasons, but the perception by many was that this was due to politics, causing an intense reaction.
    [Business, Examples] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    We do know, however, that 90% of B2B decision-makers use search to research business decisions. In fact, 85% of business executives prefer reading over watching videos when making business decisions. For example, conducting a Google search for the query “Twitter tutorial” results in a YouTube video in position two, just below the official Twitter support page. Video content should cater to user intent, provide value to viewers, and have a high production value.
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Business, Examples] How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%
    We grilled HubSpot's product development, sales, and support staff to get their inside perspective. The product team gave us a better perspective on the evolution of the HubSpot software into the Growth Stack, so we could write about the product as it is now instead of how it was in the past. Make sure that you're surveying customers who have had enough time to evaluate your product and find success with it.). We brought that clarity into the product pages, too.
  • ACT-ON  |  THURSDAY, MARCH 23, 2017
    [Business, Examples] Mapping Your Content to the Buyer’s Journey in 15 minutes
    Essentially, the buyer’s or customer’s journey are the steps a potential customer takes toward purchasing your product or services. What are some objections/worries you have when purchasing (your product or service)? You will also want to identify content that is evergreen, as well as content that you will be able to leverage into other formats, by, for example, turning that webinar into a video, podcast, infographic, comparison datasheet, or blog post.
  • PUREB2B  |  WEDNESDAY, MARCH 22, 2017
    [Business, Examples] How to Nurture Leads with Email Marketing
    Luckily for businesses, this interconnectedness allows them to deliver content in different ways: social media, blogging, video, audio, and a host of other interactive platforms. Businesses have identified it as the best time to send out marketing emails. For example, one of the most important questions you need to find an answer to is why a particular customer is visiting your website. Marketing automation is both a challenge and an essential part of a modern business.
    [Business, Examples] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Webinars can be a very effective way to convince hundreds of prospects over the course of an hour-long presentation that you are a trusted source for information on products or services similar to the ones you offer. The hardest part, regardless of marketing channel, is to find new people – businesses that have never heard of your company before but are (or should be) interested in your products or services. Who uses your products?
    [Business, Examples] How to Start Generating Leads for Your B2B Company
    It’s very easy to see, for example, how direct mail marketing pales in comparison to joining trade shows to showcase your holiday-inspired product line for homes and offices to potential buyers. In such opportunities, you get more chances to introduce your product, generate instant feedback, and attract sales. Here’s how to develop a lead generating website for your business: Attract your target.
    [Business, Examples] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    And to keep up with the consumer-like approach to buying many businesses have adopted, companies are collectively sinking billions of dollars into advanced technologies, methodologies, and content in hopes of gaining an edge. Individual preferences, loyalties, and demands all change over time and affect how they evaluate new products and services. 2nd Party – customer data shared between vendors (for example content syndication data).
  • ACT-ON  |  WEDNESDAY, MARCH 22, 2017
    [Business, Examples] Why Plan a Social Media Takeover?
    Social media is the younger and more powerful sibling of “word of mouth,” with 77 percent of customers more likely to purchase a new product when they learn about it from friends or family. This is especially useful when launching a new product or entering a segment that is new to your brand (more on this in a minute). Here are four examples of successful takeovers to inspire your efforts. Launching New Products or Services.
  • LEANDATA  |  TUESDAY, MARCH 21, 2017
    [Business, Examples] Why The Best Story Wins in Business
    So, has he ever thought about merging those worlds together and using animation to take a humorous look at business? He calls storytelling the most powerful tool in business today. “In Luhn’s father never got to follow his dream of being a Disney animator because he ran the business. But while he loved storytelling, Luhn was interested in business, too. When he talks to business groups, Luhn shares practical advice about how to create a powerful narrative.
  • INFER  |  TUESDAY, MARCH 21, 2017
    [Business, Examples] Interview with Infer on Predictive and ABM
    Josh Hill’s interview with Infer’s Director of Product Marketing, Nikhil Balaraman, originally appeared on Marketing Rockstar Guides. At this juncture, the business challenge is to filter and prioritize leads so that sales knows which ones to work, which is a great use case for a predictive solution like Infer. These models are based solely on lists of their target companies, and helps them more efficiency enter new markets or roll new products out to market.
    [Business, Examples] Use a Little Case Study Psychology to Improve Your Marketing Strategy
    After years of hard work with businesses in other industries, this new client represents a potential foothold in an entirely new space. Even the term “case study” can be misleading because it suggests an in-depth analysis of a specific business or partnership, which isn’t quite accurate. Forget about the machinery behind the final product. Your company’s first manufacturing account has everyone in the office buzzing with excitement.
  • ACT-ON  |  TUESDAY, MARCH 21, 2017
    [Business, Examples] Customer Feedback Fundamentals: What Do Your Customers Really Think?
    What do your customers think of your business? Asking customers what they think of your products and services is basically an act of cold-call torture. But finding out what customers think – straight from the horse’s mouth, so to speak – is invaluable knowledge for your business. Each of the three options below can be helpful for your business. For example, post an optional survey at the end of a transaction – or post a quick poll on your social media feeds.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Business, Examples] How Redesigning HubSpot.com Doubled Conversion Rates
    But perhaps more importantly, our product was changing. Multi-Product, Internationalization, and Accessibility. Prior to INBOUND 2016, we knew we would be launching the HubSpot Growth Stack, which includes free versions of all of our products. It was an incredible opportunity to reassess how we introduced our product, and brought users into it. This included CRO, SEO, copy, data analysis, design, development, product research, and project management.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Business, Examples] What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand
    You’ll see what that looks like in some the examples below. The term itself was created in the early 1980s by the late business writer Jay Conrad Levinson, who wrote several books about guerrilla tactics in a number of professional areas. Again -- you’ll see what that looks like in some of the examples below. 7 Guerrilla Marketing Examples to Inspire Your Brand. The big takeaway: Identify the biggest problem that your product or service solves.
  • KAPOST  |  FRIDAY, MARCH 17, 2017
    [Business, Examples] 5 Strategies to Help Teams Thrive after a Merger
    A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company. However, for the people involved, the process can be majorly stressful, with both large enterprises and small business moving individuals and teams around in an epic battle of workplace Game of Thrones. Here are five ways marketing can take hold of the customer journey and drive the business forward post-M&A.
  • ONALYTICA B2B  |  FRIDAY, MARCH 17, 2017
    [Business, Examples] 10 Tips for Selling in Influencer Marketing to Senior Management
    Every business has distinct business functions for a reason; everyone has different skills and capabilities with no two people bringing the exact same to the table; seek help if and when you need it. For example, senior management will expect to be given an idea of the payback time, ROI and break even points- if this doesn’t fall within your remit, then it is best to seek help from finance teams rather than try to blag it.
    [Business, Examples] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    For example, leaders from Gartner, IDC, SiriusDecisions, and Forrester are speaking this year. It’d be a huge miss not to take advantage of the smorgasbord of professional talent that’s ready and eager to learn how they can possibly help your business drive forward.— I love meeting my clients, business partners, or job candidates in person. Product Updates. Summit gives you exclusive access to Marketo’s product roadmap.
    [Business, Examples] How to Create the Three Parts for Any Sales Funnel
    Prospective purchasers don’t see the funnel, but rather an interactive brand, an awesome product, or the long awaited solution they need. It can even qualify leads, so that businesses aren’t wasting time with people who are unlikely to buy. These funnels can also be tailored to a business and the specific tools they prefer to use. This is can be done with webinars and video sales letters, for example. Guest post by Katrina Manning. What is a Sales Funnel?
  • HUBSPOT  |  FRIDAY, MARCH 17, 2017
    [Business, Examples] The Best 2017 Networking Events for Marketers
    After all, 4X as many customers would rather watch a video about a product than read about it , and 43% of people want to see more content in this format from marketers. We don't always get "event envy" around here, but if we did, it would probably be the result of C2: The self-described "three-day immersive event that will transform the way you do business." And that example is highly illustrative of C2's unconventional nature, which is what we love most about it.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Business, Examples] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    In this post, we’ll not only answer that question, but also take a look at why marketers are investing more in the stack, and look at common frameworks and examples to get you going. . . For example, a marketer’s technology stack might include: An email marketing platform like Campaign Monitor or Mailchimp. Depending on the size and needs of the business, marketing technology stacks can come in different types, including many tools, across a large number of departments.
  • HUBSPOT  |  THURSDAY, MARCH 16, 2017
    [Business, Examples] 9 Creative Snapchat Ideas for Brands
    Below, we've featured nine ideas for how to make your snaps more creative and engaging, and examples from real brands to inspire you. Here's an example of a Snapchat Story using a Geofilter. And like Geofilters, businesses can create unique tags for events and meetings -- learn how to do it here. Spectacles also make videos more interactive and responsive for the viewer -- check out this example of a 360-degree Spectacles video that General Electric ( @GE ) shared.
    [Business, Examples] 5 Lead Generation Strategies You Probably Never Thought Of
    Remove any temptation to click away from the page, and you’ll increase the odds the viewer will take the desired next step – fill out the form, click to view the product, schedule a demo, etc. I thought this was common knowledge – until I started noticing how many businesses are not doing it. We live in busy times. If you’ve been in business for a while, likely you and others at your company have learned some important lessons.
  • RADIUS  |  WEDNESDAY, MARCH 15, 2017
    [Business, Examples] 3 Ways To Adopt A Multi-Channel Marketing Strategy
    In this modern era where product information is expected to be readily available, many customers want to interact with businesses in ways that are convenient for them. 3 examples of multi-channel marketing. It’s important to note here that these are just a few simple examples used by other leading businesses to leverage multi-channel marketing. B2B Marketing b2b marketing campaign examples multi-channel marketing
    [Business, Examples] The Top 5 Worst Brand Video Marketing Fails from the Past Year
    2016 was witness to a list of failures, proving that regardless of budget, your company’s messaging can make or break a video marketing campaign and the business attached to it. Only in the recent decades have women called foul on campaigns sporting messages that say they need product XYZ to be desired by men. Try our product to make your day that much easier.” In fact, this is an excellent example of video marketing. Blog Marketing Communications Video Production
  • INFER  |  WEDNESDAY, MARCH 15, 2017
    [Business, Examples] Account-Based Sales Development In A Predictive World
    how good a match are they for our product?) Here are five examples of personalization tactics our reps have employed to reach those target accounts: For the most recent INBOUND 2016 conference, several reps used Infer Profile Management to find specific high-fit accounts that use Hubspot in their business. This interview was originally published on the Outreach blog by Jeremy Garbutt , Sales Development Manager at Infer.
  • KAPOST  |  WEDNESDAY, MARCH 15, 2017
    [Business, Examples] How to Generate Fresh, Customer-Centric Content
    It’s like taking the highlight reel of all your customer’s desires and showing how your business can meet needs easily; it’s akin to a magical partner that doesn’t mind doing all the housework, so you can relax. For B2B marketers, customer-centric content marketing shows your organization is listening, relating to specific customer needs and that the business cares about innovating on their behalf, rewarding loyalty.
    [Business, Examples] Is your brand making maximizing interest from potential customers?
    At the top of the funnel your emails should be focused on providing value in different ways with the goal being to find out what type of content, or product/service, each prospect is interested in. For example, a prospect in the discovery phase may have received email one to welcome them to your email list. These can be used to understand what’s important to each persona and develop content to show how your product or service solves their problem.
    [Business, Examples] 5 Email Reactivation Campaigns That Win Subscribers Back
    We’re challenged with engaging thousands, hundreds of thousands, and sometimes even millions of subscribers in a way that makes them love us and want to buy our products or services. These inactive subscribers haven’t engaged with your emails in a very long time, which could be because their interests or jobs changed, they received too many emails, or they’re just too busy to respond. Lastly, here’s an example from our reactivation nurture program.
    [Business, Examples] Blockchains as a new kind of quantifiable brand equity?
    According to the Insights Association , “From a marketing research perspective, brand equity is often viewed conceptually — as a framework for understanding the power of the intellectual and emotional associations consumers have with particular named products and services.” ” Bitcoin is a good example. It doesn’t always work that way in traditional business, but in crypto/decentralized/blockchain ones, it just might.
    [Business, Examples] Good Bots vs. Bad Bots: How to Tell the Difference
    One prime example is YouTube’s Content ID, which is assigned to copyright owners on the network. However, one technology developer, Botler , classifies one of its products as a data bot -- “a new way to quickly store and access info that is important.” Google, for example, has its very own Googlebot , which uses the constantly-evolving Google algorithm to determine which sites to crawl. Here’s how it works on Amazon, for example: Source: botler.
  • ACT-ON  |  WEDNESDAY, MARCH 15, 2017
    [Business, Examples] Is Content Marketing Killing Your Customer Conference?
    I see three main reasons for this shift: A fractured target audience for technology products. As a result, line-of-business leaders from departments such as marketing and sales now influence technology buying—and renewal—decisions more. Take the time to create custom conference content appealing to each different persona using your technology, for example, target a range of people, from non-technical end users to IT administrators.
    [Business, Examples] Marketing’s Artificial Intelligence Revolution Is Here
    After years of swift technological development disrupted marketing to its core, CMOs and their teams are now responsible for a bevy of critical company functions: optimizing the sales process, improving customer experience, and marketing the product across a complex array of channels. “I’m astounded in how AI is going to transform every industry,” said Leslie Fine, VP of product at martech giant Salesforce.
    [Business, Examples] Live Video in 5 Steps: From Creation to Measurement
    From product unveilings to interviews, people naturally gather around this “watercooler” type of content to stay up-to-date on the latest trends and events. Creating live streaming content is much cheaper (no need for an expensive camera or a top-notch video editing suite), but what you save in production costs should be spent on mapping out a compelling story. For example, Periscope has a chat function where viewers can ask questions in real-time.
    [Business, Examples] Mark Cuban, the first trillionaire and chatbots on the edge
    An example is Absolut Vodka — a bot helped you find a participating bar, provided a free product sample, and then a complimentary Lyft ride home. People tend to engage with a bot like it is a real person, observing typical conversational courtesy, for example, or giving them best wishes on a holiday. For new businesses, it sucks at everything else. They just want to make money and don’t care about building businesses. By Mark Schaefer.
    [Business, Examples] Mastering modern marketing technology leadership over 2 intense days
    We’ll look at some of the best examples at the awards ceremony, but you’ll be able to download the entire deck of marketing stack entries — as well download a complete ebook of all the Hackie essays that people sent in, sharing their best “hacks” in marketing technology management. The relative maturity of different martech product categories. You’ll learn: A blueprint for how to integrate social across your business.
  • ACT-ON  |  TUESDAY, MARCH 14, 2017
    [Business, Examples] 5 Simple Ways to Use Storytelling in Your Marketing
    It’s been called the most valuable business skill of the next decade. But if you mention storytelling to some business owners or marketing managers, you’ll often get a blank look in return. Armed with that information, most business owners are far more receptive to trying some storytelling. Tell the story of how you started your business. Every business has some kind of a story about how it came to be. Here’s an example of a B2B business origin story.
  • HUBSPOT  |  TUESDAY, MARCH 14, 2017
    [Business, Examples] How to Use Wistia: A Step-by-Step Guide
    Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. And if you haven't experimented with this powerful medium yet, you're missing out -- 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives. These individuals' businesses are fueled by brand impressions and ads served on YouTube.
    [Business, Examples] The 17 Best Photo Editing Tools
    Pictures make your news release more likely to be read and your business more likely to be contacted. Old Movie Effect animation, for example, makes a color photo black and white and adds scratchy moving vertical age lines throughout. A combination of professional technology and service to retouch images and scale post-production for photographers and ad agencies. The rest is history, as they optimize your product images for e-commerce.”
    [Business, Examples] Revenue Summit 2017 – Post Event Insights
    First, and this is just my opinion, if the product is any good, its value proposition shouldn’t be any longer than a sentence. But it’s important to remember that selling a product happens in stages. For example: “NetLine + [Named Account]…etc.”. Take up to three minutes to find three things about the person you’re trying to earn business from…but don’t do it begrudgingly.
  • KAPOST  |  MONDAY, MARCH 13, 2017
    [Business, Examples] Creativity and Productivity: The Importance of Focused Downtime
    If you’ve been a marketer for longer than a month, you understand we’re busy people. So busy, in fact, that everyone is obsessed with “hacking” and automating as many tasks as possible. And more importantly, learning how to use this time in an effective manner to be productive. Harvard Business Review pointed out this contradiction in their article, “The Paradox of Workplace Productivity.”
    [Business, Examples] The Perfect Close
    Throughout the book his examples, tips and illustrations provide any salesperson with new thoughts on improving their skill. The author’s examples make it easy to implement this ideas. What really made this book is how he explains this idea and how he moves on with a variety and large number of examples on how to use his technique. for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance.
  • BIZNOLOGY  |  MONDAY, MARCH 13, 2017
    [Business, Examples] How to use Instagram marketing to get new leads for your business
    The world has become increasingly busy leading to an explosion in demand for content that can be consumed quickly and efficiently. To ensure success in lead generation through Instagram, use personalized hashtags, images which highlight your product, targeted call-to-actions, and engage with your target audience. Just as specific keywords can boost the rank of your content on search engine results, personalized hashtags can push your products up on Instagram search.
    [Business, Examples] To Change Your Audience’s Perspective, Ask for a Compliment
    A small-but-growing business wants to jumpstart its email marketing, so it seeks out two B2B software companies for help. The above example is simplistic, but it may not be all that far-fetched. Loyalty improved as well, as noted in the Harvard Business Review. Customers from each business were randomly split into two groups. The B2B software firm customers spent 32 percent more on the company’s products.
  • HUBSPOT  |  MONDAY, MARCH 13, 2017
    [Business, Examples] How to Write a Business Plan: A Step-by-Step Guide (With Examples)
    Not all business ideas are good ones. Take my friend Eric, for example, who had the idea of a cell phone that doubles as a taser. Probably not the best product to have on the market. A lot of people have business ideas -- it's whether these ideas are any good that really matters. Check out our comprehensive guide on how to start a business to learn more about fleshing out the details of starting a new business.). What is a Business Plan? Business
    [Business, Examples] Reboot Buyer Insights To Drive B2B Growth
    B2B companies are faced with the most transformative era in business history. On a greater scale than that of the first Industrial Revolution over a century ago, we are witnessing a technological and digital revolution that will disrupt business-to-business profoundly in the next 10 years. The scale of which is still unpredictable and undoubtedly will continue to have more disruption in store for businesses over the next decade. Illustration by Gregory Cresnar.
  • JUNTA 42  |  SATURDAY, MARCH 11, 2017
    [Business, Examples] This Week in Content Marketing: MarTech Industry Needs to Team Up Against FANG
    We share rants and raves on BuzzFeed’s Tasty brand and McKinsey; then we wrap up with a spicy example of the week on Chili Klaus. Robert is cautiously optimistic, but says they will need to evolve the “camera company” idea into a viable business model fairly quickly, as they won’t be given the same leeway Facebook had during its IPO. For example, BuzzFeed, which came in at No. 4. This Old Marketing example of the week (55:24).
  • CONTENTLY  |  FRIDAY, MARCH 10, 2017
    [Business, Examples] Production vs. Performance Metrics: The Key to ‘Moneyball’-Style Content Planning
    According to a TrackMaven study , branded content production is up 35 percent, but engagement is down 17 percent. Next, you want to sort your data using tags to compare production metrics to performance metrics. Here’s an example from the Contently Analytics dashboard. In this case, I’m using Contently’s analytics cards to compare production metrics and performance metrics side by side. Yesterday kicked off my favorite event of the year.
    [Business, Examples] THE HACKIES: The case for a cloud-enabled business advisor
    Fundamentally changing a business strategy requires some difficult and controversial choices. Today, most key business performance data is stored in structured and unstructured formats on internally-managed infrastructure. Data access is sacrosanct and business users have to go through a set of data priests guarding information fiefdoms to get it. The creation of the KPI dashboard involves blessing from IT and buy-in from the business owners of the data.
  • HUBSPOT  |  FRIDAY, MARCH 10, 2017
    [Business, Examples] How to Grow Your Audience on Snapchat, According to Data From 217,000 Snaps
    Let’s dive into how to ramp up your business Snapchat approach with help from data from Snaplytics. For example, non-governmental organizations (NGOs) had the longest number of snaps in Stories, and marketing and advertising brands sometimes only posted six snaps at a time. If a Snapchat Story is focused on a single product or item that can be easily told with fewer videos and images, then keep it short and sweet.
    [Business, Examples] How Document Analytics Became Our Secret Weapon
    Yet the PDF, which is the go-to downloadable format for most businesses, has barely changed since its prehistoric beginnings. When Contently acquired Docalytics—now called Document Analytics —a year ago, we knew it had the potential to change how businesses use downloadable content. For example, here’s the engagement report for a pricing deck one of our salespeople recently sent to a prospect. On page 14, people loved the table connecting business goals with KPIs.
    [Business, Examples] 3 Simple Ways to Validate Your Content Ideas
    Owing to these, many business premises are beginning to devote funds and a lot of effort into creating huge pieces of content. To a large extent, this is very beneficial for business. It is hopelessly simple and yet so often, businesses that could easily acquire a ton of feedback never bother to ask. It is possible to go viral with the wrong audience and get virtually zero business benefit from your content.
    [Business, Examples] 7 SaaS KPIs You Need to Track in 2017
    In fact, the inability to market products was cited as a cause for 14 percent of startup failures in a recent survey. While you may be familiar with the concept of key performance indicators (KPIs), there are a number of unique aspects to consider when marketing your SaaS product: 1) Qualified Marketing Traffic. The sales process for SaaS products can range anywhere from a few days to close to a year. Churn measures how much business you’ve lost within a certain time period.
    [Business, Examples] Improve your email performance with these 4 A/B tests
    For example, Experian last year found personalizing subject lines led to a 42 percent lift in unique open rates in the consumer products and services segment, while VerticalResponse achieved better responses by offering something in a subject line rather than requesting action. Some businesses offer subscribers three options for messaging: weekly, monthly, or intermittently/only to promote special events.
    [Business, Examples] Adjusting to the new sales strategies with Anthony Iannarino
    Your product is no longer interesting. For example, if I write something on LinkedIn and I want to get a boost, I have people who are going to be helpful and do that for me. He is an acclaimed keynote speaker , college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. By Mark Schaefer. The story of my book KNOWN is really about how successful people establish a personal brand in the digital age.
    [Business, Examples] The Public Apology Letter: 6 Brands That Nailed It
    My favorite example of this phenomenon is taken from a U.S. Instead of simply apologizing for hurting someone's feelings, for example, it's more common for them to say something like, "I'm sorry if your feelings were hurt.". When I was in business school and searching for an internship, a friend in a creative industry told me to try out a website that was created, supposedly, for people with my skills and background.
  • ACT-ON  |  THURSDAY, MARCH 9, 2017
    [Business, Examples] 5 Epic Lessons from Marketing Legends
    Examples of successful headlines include “Get Rid of Money Worries for Good” or “The Secret of How to Be Taller.”. The news headline announces something new about your product or service. For example, “Say hello to our new xyz product” or “Announcing a new location of XYZ Bank.” For example, “Are you playing fair with your wife?” For example, “End Money Worries for Good with These 3 Fast Tips.”. For example, it might be an offer.
    [Business, Examples] How to Overcome the Challenges of Managing a Remote Agency
    With fine margins and tight budgets, it’s difficult to commit to office contracts, competitive staff salary, team benefits, equipment, and the myriad of different overheads associated with operating a modern business: insurance, accounting, utilities, and more. There are certainly challenges and obstacles associated with managing a remote agency team, not to mention the potential for hidden impact on company culture and productivity. Productivity.
    [Business, Examples] Why It’s Time for SMBs to Implement ABM
    So why has account-based marketing only recently gained widespread popularity and practice among B2B businesses? However, the introduction of new digital ABM technologies has removed the barrier that kept small and medium-sized businesses (SMBs) from employing the strategy, allowing organizations of all sizes to do ABM at scale. By implementing an ABM strategy, SMBs can realize significant business and revenue growth.
    [Business, Examples] 4 Non-Marketing Skills You Need to Become a Better Marketer
    Product development must make a quality deliverable or marketing will prove impossible. True confession time: finance was one of my worst subjects in business school. But it really is necessary for marketers to understand some finance and refer to some of the same business metrics the finance team does. Speak their language and align marketing goals so they feed directly into these broader business goals. By Kerry Gorgone, {grow} Contributing Columnist.
    [Business, Examples] Trovan Finds a Perfect Match with Lead Liaison
    Their products are used in situations like LPG cylinder tracking, automated data collection for aquaculture, small tool inventory control. Other examples of their products’ applications are in companion animal recovery, hazardous material tracking, human health records monitoring, and much more. They’ve been in business for over 25 years, and undoubtedly know a thing or two about tracking. But, it’s not just the product that is important.
  • SNAPAPP  |  TUESDAY, MARCH 7, 2017
    [Business, Examples] How to Drive PPC Ads With Interactive Quizzes and Assessments
    In fact, Google data shows that businesses make an average of $2 in income for every $1 spent in PPC ads through their platform. This makes sense, considering PPC visitors are essentially qualified leads who are seeking a specific answer to a question, a product, or a business that can meet their needs. Examples of Interactive Assessments in PPC Ads.
    [Business, Examples] The 6 most popular email templates for small businesses
    Any small business can make an announcement: new hours, new locations, holiday greetings, or seasonal changes, to name a few. Businesses of all industries and specialties can put on noteworthy events. Whether you’re having a special after-hours cocktail event, hosting a book signing, demoing a new product, or presenting a panel of experts, our Invite template makes it easy to send invitations to your VIP customers or to a larger audience. Products.
  • KAPOST  |  MONDAY, MARCH 6, 2017
    [Business, Examples] The Psychology Behind a B2B Marketing Plan
    Just because we’re business-to-business doesn’t mean we have to engage with one another like machines. Behind a business are (newsflash!) In B2B, you’re still talking to a person, but they’re buying for their business. I dare you all to get out of your templates, canned responses, and business casual attire, and adapt a more human approach to B2B that still maintains professionalism and positions yourself as an expert.
    [Business, Examples] New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation
    The digitization of the global business economy has been taking place at an unprecedented rate. Approximately forty years ago, 83% of the market value of the S&P 500 were tied to tangible assets – physical products. A new era of business will develop in the next 10 years that will fundamentally change how organizations work, conduct business transactions, and establish relationships. For example, the physical properties of a book will forever remain the same.
    [Business, Examples] SEO – rank is only half the story
    You have to look past that and analyze if you are getting any business value out of that ranking position. For example, if a keyword topic is driving a bunch of qualified search referrals and, even more importantly, significant engagement on your web page, why not treat that web page as a destination “hub” where you can surface other products and services? When thinking about SEO, don’t just focus on your ranking positions. It’s only half the story.
    [Business, Examples] Marketing and Artificial Intelligence: Make Your Job Robot-Proof
    In marketing, we are already seeing the impact of AI—think Amazon’s predictive product recommendations, Estée Lauder’s messenger chat bots, and 1-800-Flowers’ virtual personal assistant “Gifts When You Need.” Leveraging data science and predictive analytics optimizes every engagement point—offering the right offer, the right content, and the right product to the right prospect. Transform Data into Business Insights. Author: Jacob Shama “Hey, Siri!
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Business, Examples] The Beginner's Guide to Small Business Marketing Online
    Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success. The Core Elements of Small Business Marketing.
  • NUSPARK  |  SUNDAY, MARCH 5, 2017
    [Business, Examples] Cost Per Click Reduction Strategy in Google AdWords
    If your products and services aren’t on page 1 or 2 of the organic results, then paid search ads via Google AdWords are considered so that you can generate bottom funnel leads; targeting prospects using a search engine to find an answer to their business problemsThe problem is; for very competitive keywords in a competitive industry, the cost of a click in many industries can be quite high. We’ll use Cloud Migration as an example: Seed Keyword: Cloud Migration.
    [Business, Examples] Why the false dichotomy between adtech and martech is dysfunctional
    DMPs, creative optimization tools, tag management, measurement and attribution products, etc., Email service providers (ESPs) that charge by the number of messages sent are one example. DMPs are the perfect example of this. There is no border between the two that actually matters to a business or, more importantly, to its customers. Would you agree that advertising is one facet of marketing?
    [Business, Examples] Laying the Groundwork for a Successful Account Based Marketing Strategy
    Depending on your business model, target customer, and maturity of your sales/marketing teams, you’ll need to assess what makes the most sense for your business. industry, employee count, annual revenue, location) that are indicative of their fit for your product, propensity to buy, or desirability as a target. For example, a contact with a title of “VP of Sales” would map to a “Sales Leadership” role, and a target persona of “Buyer”. Take job titles as an example.
  • JUNTA 42  |  SATURDAY, MARCH 4, 2017
    [Business, Examples] This Week in Content Marketing: Fake News Creates Huge Opportunity for Branded Content
    This week, Robert and I discuss The New York Times’ business model – and why its future could be very bright. Rants and raves include a Pixar training course on storytelling; then we close with an example of the week on John Yocum Beaty. But how far off is it from reaching its lofty digital business goals? The #content we provide needs to go beyond the products & services our businesses offer. 4. This Old Marketing example of the week (53:47).
    [Business, Examples] The Contact Center in 2017: Takeaways from the Aspect Analyst Summit
    As discussed in Aberdeen’s study, Agent Productivity & Performance Management , addressing the agent experience has a direct and positive impact on customer experience. During the summit, Aspect revealed that agent empowerment, involving access to quality and performance KPIs along with customer journey insights, is central to their product management and development activities.
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