• FATHOM  |  TUESDAY, FEBRUARY 9, 2016
    [Business, Examples] Trust Issues in the Marketing Industry: A Road Map to Rebuilding Relationships
    Take these statistics as proof: 80% of CEOs do not trust marketers, with 73% believing “marketers lack business credibility and the ability to generate sufficient growth.” Only 3% of respondents said sponsored posts on social media encouraged them to try a new product. It’s a self-perpetuating cycle that is hard to break. Lab 42.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Business, Examples] The Need for Leads: Why Marketing is the Perfect Wingman for Sales
    And while the two departments have been on a highway to the danger zone since they were created, the past decade has introduced many changes within each position to bring back that loving feeling with respect to promoting your business, getting in front of customers and closing the sale. The Customer Journey Has Changed Over the Years.
  • VIDYARD  |  TUESDAY, FEBRUARY 9, 2016
    [Business, Examples] What B2B Marketers Can Learn from Super Bowl 50 Ads
    While most people were busy donning their jerseys, cooking up football-shaped treats in the kitchen, and laying down the foundations of a solid easy chair butt-groove this weekend, many of us were watching the Super Bowl for some marketing inspiration. Want an example of a company that does this in spades? The main take-away for me?
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 9, 2016
    [Business, Examples] B2B Video Marketing Done Right
    Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. It’s an asset in PR kits developed to promote new product launches. It’s a way to reward high-value customers in a feature highly visible to the business community.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Business, Examples] 3 Ways to Make Your Brand Fashionable
    There’s always going to be another company that offers something similar to your product or service, so it’s important that your customers feel a strong tie to your brand. You can do this by showcasing real people (your customers) using your products. The same concept applies to your business with customer success stories.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 9, 2016
    [Business, Examples] 45 Phenomenal Email and Mobile Marketing Stats
    And while mobile use for B2B purchase research has jumped 91% in the past two years, more than three-quarters of global business executives still prefer to browse content on their laptops or desktops. Personalizing the subject line increases open rates for consumer products and services by 41%, versus 13% for B2B emails. Enjoy!
  • ACT-ON  |  TUESDAY, FEBRUARY 9, 2016
    [Business, Examples] Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
    The story has it that when he started his business, Kinko’s founder Paul Orfalea chose the store’s paint color by what was on sale. Where that point is on the timeline depends on your business, your results, and your revenue (or on winning a Powerball ticket). That’s the dramatic example. That’s a great story. Brand personality.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Business, Examples] Quantifying the Value of Social Media Engagement in B2B Marketing
    technology-enabled business initiative. and of these few, most are business-to-consumer oriented. business-to-business context, many marketers are apprehensive to. consumer and business purchases. Businesses don’t make. the organization, the products, the. much larger for consumer products.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Business, Examples] Improving ROI with Marketing Optimization
    Optimization in Action – A Simple Example. Consumer data outstrips business data –. social media, which is only beginning to be understood as a business tool. campaigns, organizational units and business objectives. If we can quantify the financial impact of constraints, could we make a business case. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Business, Examples] Start engaging from the first click in the Customer Journey
    For example, User Experience and Customer Service professionals have. products and services to meet their needs. business, understand it we must. This may have nothing to do with the quality of our products/services, the competitive environment, changing. departments, see examples in Figure 2. product.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Business, Examples] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Some people, for example, prefer to read text, while others like images and graphics, and still others like watching videos. Why Online Presentations Belong In Every Content Strategy Whatever your feeling about business presentations, PowerPoint and its equivalents have taken their place as one. so ubiquitous in business. world.
  • SCRIPTED B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Business, Examples] The Ultimate Guide to Building a Content Marketing Team
    business — particularly revenue. As brands and businesses of all sorts embrace themselves as content creators, the challenge is always the same: How do I create more and better content? that can truly take your business to the next level: establishing trust with your. execute a content strategy for your business. by J.D.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Business, Examples] Grande Guide to Social Advertising
    small businesses: some ongoing social-advertising. for small business later in the year with the introduction. expanding its product suite, and it appears its next. Smaller businesses. Being a subscription business, Oracle Eloqua places. multinational business-to-business enterprises. Grande Guide to.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Business, Examples] Marketing Automation Simplified
    19 PAGE 3 Table of Contents The Role of Business Intelligence Drive Smart Marketing. being inundated with product specs. performance, and fueling overall business growth. of all sizes and business models are revamping their strategies. refine business initiatives across your organizational structure. 4. Automation?
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Business, Examples] Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior
    products through web sites and online networks long before your salespeople get. gain competitive advantage and win more business. body language and buying signals revealed during in-person meetings, such as business luncheons, boardroom. presentations, and product demos. competitive product information and peer feedback.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Business, Examples] Grande Guide to Lead Scoring
    it is important to your business, and walk you through. some examples of how it is done. This kind of interaction is counter-productive, causing. Sales productivity, in particular, can suffer. Why Does My Business Need to Understand Lead Scoring? and closing business. For example, you may want to assign.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Business, Examples] The Demand Gen Pro's Cookbook
    RPM and Product Master who. everyone reach the target audience: mid-sized US business decision makers. The following recipe is a perfect dish to help: • Deliver better qualified leads to sales • Diagnose customer needs and design better solutions • Generate net new sales revenue • Improve salesperson productivity. all business.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Business, Examples] Frictionless B2B - Creating a smoother customer journey in a world of marketing potholes
    Those examples seem innocuous; even easily correctable case-by-case. generic product experience—they want to feel an affinity for their. Products Legend BlueKai DMP Cross-Channel Marketing Social Marketing Content Marketing 6Communicate. productivity significantly. marketing potholes. 2Introduction Continuous. Effortless.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Business, Examples] The Ultimate Guide: Getting started with Social Selling
    looking up product and. entire business around social selling. Businesses. in defining the future of business. Results: • Raised awareness of Pitney Bowes’s software products. united team to drive the business every day.” — Greg Forrest, Sr. the SSI gurus on your team serve as an example for those.
  • THIRD AND TWO B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Business, Examples] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    sites to generate leads and new business inquiries. Constant Contact® newsletter—that medium- sized b2b business is going to generate sales. end-user and product type, of course.) A better idea than 80-something percent of. Corporation, for example, maintains. significantly damaging to most businesses. acquisition.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Business, Examples] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Business, Examples] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Business, Examples] B2B Marketing Trends for 2016
    better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market.
  • ACTIVEDEMAND  |  MONDAY, FEBRUARY 8, 2016
    [Business, Examples] The Importance of Marketing Automation
    Marketing Intelligence includes utilizing tracking codes in social media, webpages and email to track the behavior of individuals interested in a service or product to gain a measure of intent. For example, it can record link clicks from the source such as email or which search term was used to access a website. Try it for free today!
  • FATHOM  |  MONDAY, FEBRUARY 8, 2016
    [Business, Examples] Why The New York Times Will Always Have Better Content Than You (If You Don’t Read This Blog)
    believe that  content marketing is so flawed today because the traditional business model does not rely on the production of great content that people care about. It is relegated to the fringes of a business’ priorities. For example, if you’re writing a travel blog, don’t just start a travel blog. Curata ).
  • VISUALLY  |  MONDAY, FEBRUARY 8, 2016
    [Business, Examples] 5 Things Spotify Can Teach You about Content Curation
    With a business model that allows customers to start and stop service at their leisure, Spotify is doing an amazing job of keeping them around. Another great example of using customer data to create custom content is Spotify’s 2015 Year in Music. At And what the heck does it have to do with your content strategy? Why is This Important?
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 8, 2016
    [Business, Examples] How the Voice of the Customer Can Course-Correct Your Product Roadmap
    It was the day of the product release. Luckily, we were able to course-correct and reintroduce that filter without much fallout; however, it did teach us a valuable lesson—we needed to be able to tap into customer feedback throughout all stages of the product journey. It also helps us prioritize product releases.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Business, Examples] Elements of a Successful Brand 8: Messaging
    For example, consider what the CEO of a prospective client might need to hear. Check your brand messages (those that speak for the entire the firm, not just a single practice or product) against the following criteria: Does your core brand message offer anything different from your competitors? A brand is a complex organism.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 7, 2016
    [Business, Examples] Hacking Marketing: Rethinking Marketing Management in a Software World
    One of the best examples of how marketing can successfully borrow management concepts from the software community has been the adaptation of agile software development methods to agile marketing , so we start there… PART II: AGILITY , the largest part of the book, is a thorough guide to agile marketing. Rapidly evolving technology.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 5, 2016
    [Business, Examples] Top Ways to Attract Prospects Through Social Media
    Hopefully, looking at this issue from a few different perspectives will offer you some great insights to apply to your own business! Well, 66% of consumers say that they are more likely to buy a product or service when provided with personalized offers or content! Work on Your Personalization Efforts. Responding too slowly.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 5, 2016
    [Business, Examples] 3 Big Reasons Content Marketers Must Attend B2B Events in 2016
    With virtual and text being the primary method of communication for most business, it’s refreshing to have all conversations happen face-to-face at events, and these engagements have the ability to last long after the event is over. For example, which sessions are packed, and which are sparsely attended? My alarm rings.
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Business, Examples] 8 TED Talks About Work/Life Balance That'll Change the Way You Think
    You'll also learn what he thinks an "ideal day" looks like -- one balanced between family time, personal time, and productivity. 3) "Work-Life Balance: Balancing Time or Balancing Identity?" by Michelle Ryan. And yet, so many businesses build their operating systems entirely around those extrinsic motivators.
  • ACT-ON  |  FRIDAY, FEBRUARY 5, 2016
    [Business, Examples] Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies
    But what do you do when the challenges of marketing come from the strict government regulation of an intangible product – and sometimes from the very audience you’re marketing to?  . Well, yes – but content marketing is also vital to the survival of the modern business. Finance. Let’s take a closer look. FINRA. Millennials.
  • SALESPREDICT  |  THURSDAY, FEBRUARY 4, 2016
    [Business, Examples] How to Use Predictive Lead Scoring
    For example, recency bias occurs because people have the tendency to think that current trends will keep happening, and they make decisions based on this fallacy. For example, just because the team has just closed 2 big deals with banks doesn’t mean you should suddenly switch all your marketing focus (and budget) on the banking industry.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Business, Examples] Beyond Views and Downloads: Use More Advanced Content Analytics
    Marketers often talk about the “value of content marketing” and rightfully praise its ability to bring in new business opportunities, but can’t actually measure its exact impact. Author: Mike Telem Do you know what your top content assets were for the last quarter? In terms of lead generation that is. Any Direct Leads. Assisted Leads.
  • ACT-ON  |  THURSDAY, FEBRUARY 4, 2016
    [Business, Examples] Everything You Need to Know About User-Generated Content
    Outsourced paid content (from agencies or freelancers, for example). UGC includes: Videos your audience or anyone else creates that even reference your brand, products, or services. For local businesses, Yelp is the 800-pound gorilla of user-generated content (okay… maybe after Facebook). There are plenty of examples of this.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 3, 2016
    [Business, Examples] How to earn customer loyalty in the age of chat
    “You’ve just become my favorite airline.”   Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. You see, an ordinary customer simply buys your products or services, likely based on price for value. In a way, this surprised me. ” Wait. What?!
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Business, Examples] The Art of Being a Great Coworker: 13 Ways to Improve Your Work Relationships
    There's a lot we can learn from our coworkers, and it all starts with finding a productive way to coexist and collaborate. For example, knowing that you don't have all the answers might lead you to ask others for their input. We're all busy and stressed. well, you get the point. And it's up to you to put your best foot forward.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Business, Examples] 5 Critical things you need to know about Periscope now
    For example, if your topic for the day is how to use a new type of camera, set one of the cameras on top of a pre-printed sign that says, “How to Use the DCS-12 Camera like a Pro.” She is the author of the  The Product Hunt Manual  and  Tech Doodles. By Kiki Schirr, {grow} Contributing Columnist. Golberg. million hearts.
  • 3D2B  |  TUESDAY, FEBRUARY 2, 2016
    [Business, Examples] Do Emotions Matter in B2B Sales?
    After all, they’re making decisions about business. It’s simply a matter of tallying up the business benefits, weighing them against the price, making some tradeoffs and coming up with a sound business decision. It showed that personal considerations, including emotions, trump business considerations in decision making.
  • FATHOM  |  TUESDAY, FEBRUARY 2, 2016
    [Business, Examples] Why Lead Quotas (and Other Vanity Metrics) are Hindering Your Long Term Growth
    It can be all too easy to think that a lead is someone who is genuinely interested in your services or products immediately after converting. Here are some example web engagement & social engagement metrics you can use to identify how users are consuming your content: Repeat visitors and page views. Business Impact Metrics.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Business, Examples] AEC Marketing: The Upcoming Elections Demand Change
    Used productively, the next 9 months can give your firm a chance to lay the groundwork for competition in a new administration. Good marketing and business development professionals will tell you that it’s about being relevant and demonstrating how an agency’s problems can be solved by firm expertise. But it can be done.
  • AMPLIFINITY  |  MONDAY, FEBRUARY 1, 2016
    [Business, Examples] Need a hack to break through the marketing noise?
    There are many more examples, but the story is the same. Empower them with the tools to reach out to their personal and professional networks and share the benefits of your products or services. In fact, a Nielsen study reported that customers are 400% more likely to buy a product recommended by a friend. Still not relating?
  • HUBSPOT  |  MONDAY, FEBRUARY 1, 2016
    [Business, Examples] 11 Practical Tips for Finishing Your To-Do List Faster
    The philosophy behind working "smart" is to maximize your productivity when you are working so that you can get more stuff done in shorter periods of time. These lists are loose ways of measuring how productive we are: When we've successfully crossed everything off our list, we feel really really accomplished. How is that done?
  • ACT-ON  |  MONDAY, FEBRUARY 1, 2016
    [Business, Examples] Use Marketing Automation to Keep Customers and Expand Retention
    Marketing is a business function that has been transformed by automation technology, impacting demand generation in a way that has reaped huge financial benefits for organisations. The same techniques used for demand generation can be used to score and nurture other business relationships, including influencers and end-users.
  • HUBSPOT  |  SUNDAY, JANUARY 31, 2016
    [Business, Examples] Working Late? Here Are 21 Tips to Make Your Nights More Productive
    Research has shown sleep might be the most important factor influencing our productivity. But this situation raises an important question: If you’re going to stay up late working, how do you stay productive? Below are 21 tips to help keep you productive into the early hours of the morning. Productivity Daily Syndication
  • HUBSPOT  |  SATURDAY, JANUARY 30, 2016
    [Business, Examples] 7 Powerful Ways to Make Your Emails More Persuasive
    If you're trying to move a potential customer towards a purchase, try pointing out how many of their competitors and peers use your product. Examples: The McDonald’s slogan “Billions and billions served” calls out the company’s giant customer base. desire to grow the business’ bottom line? But emotion is a powerful thing.
  • JUNTA 42  |  SATURDAY, JANUARY 30, 2016
    [Business, Examples] This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic
    Next, we ponder the thinking behind IBM’s purchase of Ustream and the formation of a cloud business unit. We wrap up the show with a #ThisOldMarketing example of the week from WTWH Media. believe IBM is strengthening its suite of marketing technology products; it already owns SilverPop for marketing automation. Sponsor (39:47).
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 29, 2016
    [Business, Examples] 4 Marketing Lessons from YouTube Giants
    Both Casey and Gary are unique innovators who have built and are continuing to build great businesses. Despite coming from different backgrounds and disciplines, they have created incredible marketing machines around their businesses. You are a media company first, [insert your business type] second.
  • HUBSPOT  |  FRIDAY, JANUARY 29, 2016
    [Business, Examples] The Art of Turning Off: 7 Ways To Do Your Best Work (By Forgetting About Work)
    For example, a study from the University of California, Santa Barbara revealed the benefits of daydreaming by tasking 145 undergraduate students to come up with uses for mundane objects such as toothpicks, bricks, etc. In the late 80s, a man named Francesco Cirillo invented an easy productivity method that people still use and love.
  • FATHOM  |  THURSDAY, JANUARY 28, 2016
    [Business, Examples] Fathom SEO Pulse #55: Domain Structures, 301s Affecting Performance & More
    Businesses with different domains for multiple countries can use a few different structures for those sites. This article covers the advantages and disadvantages, as well as some examples, of each. Google Expandable PLA View Test Displays 16 Product Listing Ads”. link]. “5 Questions to Ask About Your Product Page Content”.
  • SALES ENGINE  |  THURSDAY, JANUARY 28, 2016
    [Business, Examples] Brawn vs. Brains: Shifting Your Content Strategy for a Noisy World
    To illustrate what I mean, let’s say that you sell an enterprise software solution to businesses. So if you’ve been producing content in the form of blogs, white papers, and infographics, it’s a fairly easy transition to take some cues from the basic structure of a business magazine. Let’s look at an example we can all relate to.
  • HUBSPOT  |  THURSDAY, JANUARY 28, 2016
    [Business, Examples] 16 of the Best Brands on Instagram Right Now
    Given the number of people using Instagram, it's surprising how few businesses have adopted the platform -- or even taken it seriously. Here's an example of a hiring call they posted, featuring that slogan again, "Do What You Love": 2) National Geographic. Take a look at some of the examples below to see what I mean.
  • ACT-ON  |  THURSDAY, JANUARY 28, 2016
    [Business, Examples] Time Management: Put Time on Your Side
    But doing so can come at a cost to your health and well-being, and could sap overall productivity. Workers who put in longer hours often are more distracted, have higher medical bills and are more likely to leave their jobs, according to Harvard Business Review (HBR). How many hours do you work each week? Fight procrastination.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 27, 2016
    [Business, Examples] How to Evolve Your Prospect Management in a Predictive World
    In addition, many businesses still struggle with conflicting vocabulary across various parts of the organization that each have their own system of record. Predictive applications can go out and find more people that are a fit for your business based on the criteria you identified back in step one. The current state of disconnect.
  • HUBSPOT  |  WEDNESDAY, JANUARY 27, 2016
    [Business, Examples] Getting Inbound Buy-In from Your Media Sales Team
    This efficiency is especially important in the media world where established sources of revenue are waning , and publishers are needing to get creative in how they’re keeping their businesses alive. Given that sponsored content is a new business area, the topic is also difficult to explain. But you know it works. Keep forging ahead.
  • HUBSPOT  |  WEDNESDAY, JANUARY 27, 2016
    [Business, Examples] The 10 Most Common Interview Questions (And How to Answer Them Perfectly)
    For example, if you're interviewing for an SEO position, a relevant strength to tout might be your analytical abilities. Glassdoor also recommends following up with how you're addressing that weakness -- so perhaps you could talk about how you're taking a class in business writing, or working with a colleague who's a skilled editor.
  • ACT-ON  |  WEDNESDAY, JANUARY 27, 2016
    [Business, Examples] 11 Top Tips For Developing YouTube Influencers
    According to studies by the influencer marketing company Octoly , videos made by the YouTube community about your products can often get 9X as many views that the videos your own company will make – and that includes paid views. There is a YouTuber for almost every taste, interest group, age group, economic strata, and product.
  • FATHOM  |  TUESDAY, JANUARY 26, 2016
    [Business, Examples] 10 Things You Should Know as a Paid Search Newbie
    For each business you serve, all of the paid search efforts should be consolidated under one account. Even if a business offers multiple products or services, these can still be combined in one account and can be organized accordingly within. You can break out different products or services or locations by campaign.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 26, 2016
    [Business, Examples] The 411 on Mobile Apps
    We’ve talked about mobile-friendly websites  before, and the importance of responsive design for your business. But what about small business mobile apps? Are they really necessary given the myriad of marketing options that exist for small business? This motivates them to interact with your business again. Why apps?
  • BIZIBLE  |  TUESDAY, JANUARY 26, 2016
    [Business, Examples] Creating Unusually Good Marketing Dashboards, A Guide For Marketing Operations
    Here's an example of ours below, you can click the image to enlarge. For example, a high volume of leads from social are getting stuck at a TOFU stage shows either bad quality leads or a bad nurturing process in place for leads from social. It’s t he direct line-of-sight between marketing activities and business value.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 26, 2016
    [Business, Examples] 30 B2B Social Media Tips for 2016
    As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Find a group that fits your business best and become a presence there. Great news, right!?
  • HUBSPOT  |  TUESDAY, JANUARY 26, 2016
    [Business, Examples] 5 Emails Your Association Should Send to Increase Memberships
    For inspiration, we've compiled a few ideas a examples. For an example from outside of the nonprofit space, take a look at the following message from HubSpot. As an example, take a look at ProductHunt. The company puts together a curated email newsletter with products and services that its subscribers will find helpful.
  • ACT-ON  |  TUESDAY, JANUARY 26, 2016
    [Business, Examples] Once is Never Enough: How to Repurpose Content Like a Boss
    Getting it right often requires a whole team of people, from data analysts and content strategists to the actual content creators – the subject experts, writers, designers and editors that produce the final product. You’ll also have seen several examples for how other companies have repurposed theirs. post on Business to Community.
  • SALES ENGINE  |  MONDAY, JANUARY 25, 2016
    [Business, Examples] The fastest route to success requires lateral thinking.
    Today, I think so many companies are trying to muscle their way to more productivity with content rather than reimagining how they use it. Let’s say for example that you sell enterprise software to businesses and because of the large investment, most companies stay with their current vendor least five years before making major changes.
  • HUBSPOT  |  MONDAY, JANUARY 25, 2016
    [Business, Examples] How I Paid for My Christmas Presents and How It May Be Ruining Consumer Trust
    As you well know, review sites such as G2 Crowd , TrustRadius , Capterra , Cloudswave and GetApp have grown in popularity over the last year or so and are now some of the first places both businesses and consumers go for information regarding different consumer and business software. BusinessBut how? There’s just one problem….
  • BIZIBLE  |  MONDAY, JANUARY 25, 2016
    [Business, Examples] Here’s How Switching To Multi-Touch Attribution Changed The Way We Do B2B Marketing [Data]
    Cost-benefit analysis is the fundamental exercise of any business decision. Unfortunately, when it comes to determining the products and services that your marketing team uses, you often are stuck estimating the amount of impact that the new service will have before you decide to switch. You want actual data. Social. Organic Search.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 25, 2016
    [Business, Examples] Sales Checklist: 10 Ways to Keep Yourself in Check Each Quarter
    How absolutely certain you were about your product? Some examples include data sources, partner co-selling, and email marketing tools. Other examples : Not qualified properly. Author: Chris Gillespie Have you ever photocopied a piece of paper so many times that the copies faded and became hard to read? Goals. 1. Process. 3.
  • HUBSPOT  |  MONDAY, JANUARY 25, 2016
    [Business, Examples] Want to Be Less Awkward Around Your Boss? Try These 11 Tips
    To develop a rewarding and productive relationship with them, you've got to find a way to overcome those confusing non-verbal cues, painfully awkward silences, and overly formal conversations. For example, if they notice their boss furrows his brow, they're quick to assume he's displeased with their work. Guilty of that, too. But how?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 25, 2016
    [Business, Examples] Five simple ideas to cut your blogging time in half
    Then I realized how many great business benefits I was realizing through the blog and decided I better get serious about it! If you can stick to this regimen, you will be amazed at how your productivity will improve because you’ll never be looking at a screen with zero ideas again. Here’s an example.
  • WEBBIQUITY  |  MONDAY, JANUARY 25, 2016
    [Business, Examples] Three Things Smart B2B Marketers Will be Doing in 2016
    As noted here previously , 75% of B2B buyers want brands to furnish substantive content that helps them to research business ideas, but 93% of brands focus their content on “marketing” their own products and services. Customer retention, for example, is an easy metric to track. Create the Content Your Buyers Crave.
  • HINGE MARKETING  |  MONDAY, JANUARY 25, 2016
    [Business, Examples] Elements of a Successful Brand 6: The Logo
    And it's not a portrait in miniature of your business. logo exists to represent and identify a company or product. The logo's mark, if any, provides a shortcut that helps us identify a company or product in a hurry. The name is obvious enough: it's the company or product name rendered in type. Differentiation.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 22, 2016
    [Business, Examples] 15 Must-Haves for a Solid Email Marketing Program
    Email marketing is both your entry point, leading new customers to your business – and your anchor, connecting all your other marketing together. Shooting for three to five emails monthly is a good idea, as is creating how-to videos and tutorials about your business or website. 3. They all should include different subject lines.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 22, 2016
    [Business, Examples] Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization
    Phone conversations are not only personal, but they’re also one of the most common interactions people have with a business. In fact, nearly three times as many people choose to call a business instead of filling out a form, according to Invoca’s State of the Mobile Experience report. Dial in on call intelligence. Well done!
  • VIDYARD  |  FRIDAY, JANUARY 22, 2016
    [Business, Examples] Brand Guidelines for Video: Unicorn Ice Cream, Man-Cats, and a Powerful Experience
    That’s what branding does, it helps your audience connect with you on a deeper level than just shoes, just equipment, or whatever product it is that a company is trying to sell. For example, Maybe your humour is clever and witty, or maybe it’s slapstick and goofy. Check out their website , for example. Imagine this: Nike.
  • HINGE MARKETING  |  FRIDAY, JANUARY 22, 2016
    [Business, Examples] How to Run a Successful Lead Generation Campaign
    Lead Generation : The initiation of consumer interest or inquiry into products or services of a your firm. Lead Generation Campaign : The process of capturing and simulating interest in a service or product for the purpose of developing leads. An example of a soft offer is an email newsletter subscription. Who will follow-up?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 20, 2016
    [Business, Examples] True Influence InsightBASE Simplifies Use of B2B Intent Data
    Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. So, what distinguishes InsightBASE from other intent-based products?
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Business, Examples] 8 Ways to Improve Your Online Content Marketing
    Detailed buyer personas help guide content development, allowing you to provide the right messaging and resources to your target audience and enabling you to attract the most valuable visitors, leads, and customers to your business. Consistency - Structured production leads to consistency. Good question. Isn’t it your lucky day.
  • CAPTORA  |  WEDNESDAY, JANUARY 20, 2016
    [Business, Examples] Do The Math: Ensure Marketing and Sales Goals — and Staffing — Match
    Even for freemium business models that offer almost seamless credit card signup processes, if marketing is generating thousands of trials per month but the trial experience or upgrade-to-paid path is less than ideal, the net impact of marketing’s contribution ends with trial signups instead of with a growing paid customer base.
  • 6SENSE  |  WEDNESDAY, JANUARY 20, 2016
    [Business, Examples] Four Best Practices for Creating Buyer Personas
    These representations of your buyer help companies create the right content, develop the right products and provide sales with the right insight to close deals. Which other products/solutions did you consider when making your purchase decision? Please share some of your most current and biggest business challenges. Latest
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 20, 2016
    [Business, Examples] How long should your online business video production be?
    In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ? The post How long should your online business video production be?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 20, 2016
    [Business, Examples] Sell, Don’t Repel: How to Make Sense of the Retargeting Landscape
    By placing a tracking pixel on your website , you can follow them when they leave and place an ad on another, unrelated website, just to remind them of how awesome your products or services are—and persuade them to come back over. Other opportunities—older visitors (less recent visitors), for example—are not a lost cause. Maybe not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 20, 2016
    [Business, Examples] Teaching is the New Marketing
    The following are three examples demonstrating the ways that solopreneurs, small businesses, and larger companies are using education as a fundamental marketing strategy. Three Examples. 1. could have chosen many different tactics to communicate key messages to them about our products including traditional trade advertising.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Business, Examples] How to Email Really Busy People: 10 Tips for Standing Out in Their Inbox
    At CreativeLive, I'm constantly seeking out new business leaders to introduce to our audience. For me, this translates into a high volume of cold emails to people who are extremely busy. 10 Tips for Emailing Really Busy People. 1) Research them. Email Marketing Productivity Daily TacticalDon’t over-think this one.
  • VISUALLY  |  TUESDAY, JANUARY 19, 2016
    [Business, Examples] The Strategic Planning Checklist for Content Marketers
    In the 2016 edition, for example, the most effective content marketers who had a were almost twice as likely to have a documented strategy ot a written editorial mission statement. A few other habits of effective content marketers: 2. Obtaining buy-in across the departments of your business is crucial to moving the content needle.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Business, Examples] Why Case Studies are Critical for the Medtech Buyer Persona
    Most importantly this persona looks to case studies to help them establish that your product or solution can provide an economic advantage over their existing systems. This is partly achieved through the use of detailed product data like product specifications, statistics on patient outcomes, and specific information about deployment time.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 19, 2016
    [Business, Examples] Make Your Marketing Great Again: 5 Marketing Strategies We Can Learn from Donald Trump
    Take for example, Oprah Winfrey, who turned her name into a household brand synonymous with taking control of one’s life and OWNing it. Or actress and entrepreneur Jessica Alba, who co-founded The Honest Company, which delivers affordable, eco-friendly home and baby products right to your front door. How does Trump do it? So do it!
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Business, Examples] 15 Hidden Instagram Hacks & Features Everyone Should Know About
    One of the biggest frustrations people have with Instagram -- especially businesses -- is that it isn't a great platform for driving traffic away from the app to a website, a Twitter page, or somewhere else. Then, update that URL frequently to point to your latest blog content, YouTube video, product, or offer. Live in fear no more.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Business, Examples] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    In a co-marketing partnership, both companies promote a piece of content or product, and share the results of that promotion. Co-marketing campaigns provide teams with an opportunity to work together to promote a shared offer -- such as a co-branded product or piece of content. Who doesn't want that? Co-Marketing. Is there one? Goals.
  • ACT-ON  |  TUESDAY, JANUARY 19, 2016
    [Business, Examples] Clever Conversion Tricks for Better Landing Pages
    Here’s an example of this in practice. So heavily, in fact, that in many examples the USP and the headline are the same… the headline is just a different way of stating the USP. The classic example of breaking this rule is bringing people from an ad straight to a home page, skipping the landing page entirely. Copy matters.
  • HUBSPOT  |  MONDAY, JANUARY 18, 2016
    [Business, Examples] 20 Essential Books, Podcasts, TED Talks & Blog Posts for Every Stage of Your Career
    You're busy. If you're new to marketing, for example, you'll probably read a ton of content on how to blog , how to create landing page, how to measure the effectiveness of your marketing, etc. Some people are loud extraverts, some set quiet examples for their team, and others may find some sort of middle ground. The problem?
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Business, Examples] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Whether your marketing agency is just starting out, doing steady business or is absolutely booming, there’s always room for improvement. You’re ready to step it up for the New Year, but maybe you’re not quite sure exactly what to add to the mix to boost profits not only for your business, but for those of your clients as well.
  • HINGE MARKETING  |  MONDAY, JANUARY 18, 2016
    [Business, Examples] Elements of a Successful Brand 5: The Name
    If American Express, IBM, or Coca-Cola were to shut down their businesses today (assuming nothing had tainted their reputations), these brands could be revived a few years from now and still be formidable contenders in their categories. On the upside, people will understand what these businesses do. A brand is a complex organism.
  • LEADERSHIP  |  FRIDAY, JANUARY 15, 2016
    [Business, Examples] Top Ways to Attract Prospects
    Hopefully, looking at this issue from a few different perspectives will offer you some great insights to apply to your own business! Well, 66% of consumers say that they are more likely to buy a product or service when provided with personalized offers or content! Happy new year, everyone!  Work on Your Personalization Efforts.
  • NUSPARK  |  FRIDAY, JANUARY 15, 2016
    [Business, Examples] How B2B Marketers Sabotage the Power of Case Studies to Generate Demand
    That’s because they serve as third-party validation—real word proof of the performance of a product, service or solution. They serve as third-party validation—real word proof of the performance of a product, service or solution. He was moping around in his hotel room on a business trip, wondering if such an investment would pay off.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 15, 2016
    [Business, Examples] How Paid Media Performance Improves with Predictive Marketing and 1st Party Data
    Nipul Chokshi, Head of Product Marketing at Lattice Engines, explained that marketers are using Lattice’s predictive technology combined with first party data from Marketo to drive better media buys: “Companies use predictive marketing platforms to drive account-based marketing at scale; 1. Predictive: Not new, but very hot.
  • HUBSPOT  |  FRIDAY, JANUARY 15, 2016
    [Business, Examples] From Coffee Shops to Cat Videos: 12 Unexpected Productivity Hacks That Actually Work
    Busy, but productive," I replied. Many of us have this distorted idea of productivity where the more hours you put in, the more work you put out. To help put this idea in perspective, check out the following counterintuitive productivity hacks. 12 Unexpected Productivity Hacks That Actually Work. 1) Work less.
  • HINGE MARKETING  |  FRIDAY, JANUARY 15, 2016
    [Business, Examples] The Importance of Having a Marketing Calendar (and keeping it up to date!)
    Your calendar should include content titles for guides or books you are publishing, blog titles, paid advertising, speaking events, email marketing efforts, and any other direct marketing efforts that will help to acquire new business. It is a living document that you should revise and update as there are changes throughout the year.
  • HUBSPOT  |  THURSDAY, JANUARY 14, 2016
    [Business, Examples] 11 Well-Made Print Advertisements From the Last Century (And How They Hold up Now)
    While the platforms we use to display our content marketing change drastically, the same underlying concepts have been exploited by businesses as far back as the turn of the 20th century. Throughout World War I, American advertisers used the contextual backdrop of the war to promote their products. Free at the dealers or by mail.”.
  • EARNEST ABOUT B2B  |  THURSDAY, JANUARY 14, 2016
    [Business, Examples] The not-so-secret formula to B2B website UX
    Long gone are the days when companies could get away with listing company or product information – using their sites as a company brochure. Don’t make me think Each task on a website should allow the user to get what they need (an answer/solution) and the host business to get what they need (a new customer/sale). People are busy.
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