VERTICAL RESPONSE | WEDNESDAY, NOVEMBER 26, 2014
[Business, Examples] How a Small Business Owner Turns Instagram Followers into Customers
'Small businesses are flocking to Instagram to create an album of marketing eye candy. Kate Marie Grinold Sigfusson, the owner of luxury baby brand Babies4Babies , says her small business gets more customer conversions through Instagram than any other channel, social media or otherwise. They are our community,” Sigfusson says.
MARKETING ACTION | WEDNESDAY, NOVEMBER 26, 2014
[Business, Examples] The Power of the Pivot: Get Started with Excel Pivot Tables
'If you rely on spreadsheets to manage any aspect of your business, pivot tables will make your life a lot easier. For this example, I’m using Excel 2010 (for Mac users, this is synonymous with Excel 2011) because it’s still the predominant version used by most small and mid-sized businesses. What is a pivot table? Use headings.
3D2B | TUESDAY, NOVEMBER 25, 2014
[Business, Examples] Step by Step to B2B Appointment Setting Success
'Even in a world where people are able to conduct much of their business virtually, face-to-face meetings still play an important role. For example, you can set appointments to introduce your solutions even if the prospect hasn’t thought about using them in a project. So, how do you get more live appointments? Decide Who to Call.
EARNEST ABOUT B2B | TUESDAY, NOVEMBER 25, 2014
[Business, Examples] 5 principles of Information Architecture & why it matters to marketing
well-structured site or app can be a real differentiator for your customers, especially with eCommerce or where you have a large number of products. The consequences for a business if their site content is neither usable nor findable could be severe. Closed card sorting – align products to a pre-defined set of categories.
MARKETING ACTION | TUESDAY, NOVEMBER 25, 2014
[Business, Examples] The Never-Ending Cycle: Content Informs Data Informs Content
By monitoring how and when people interact with your business, you can begin to see patterns and time your outreach accordingly. For example, an offer made on Facebook may receive much less play than the same offer delivered via email. Take webcasts, for example. 'The most effective content is informed by strong data.
HUBSPOT | MONDAY, NOVEMBER 24, 2014
[Business, Examples] Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals
While not all of these may be applicable to your business and your audience, they can give you a jumping-off point for new personalization ideas. For example, someone who is married may be interested in a two-for-one vacation offer via email. Gone are the days of the generic blast email and one-size-fits-all website. 1) The Basics.
VERTICAL RESPONSE | MONDAY, NOVEMBER 24, 2014
[Business, Examples] 4 Emails Your Service-Based Business Should Send
'Whether you’re a fitness coach, a dentist, run a plumbing company or a computer repair business, as a service-based business, your email marketing needs and desired outcomes may not exactly fit that of a retailer. For example, Jorgensen Orthodontics ran a pumpkin carving contest on its Instagram page. Contests. Videos.
HUBSPOT | MONDAY, NOVEMBER 24, 2014
[Business, Examples] The Science of Productivity: How to Get More Done in a Day
In many cases, we are the ones responsible for our own lack of productivity. Since most of us more successful and happy when we''re productive, we''ve all become a little obsessed with hacks and shortcuts. Is there a secret to high productivity? But with some work, many of the barriers to productivity are solvable.
MARKETING ACTION | MONDAY, NOVEMBER 24, 2014
[Business, Examples] Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore
BzzAgent says brand advocates are: 75% more likely to share a great experience about a product. This post – part 1 of 2 – will attempt to tie a bow around the business case. happy customers, employees, partners, and fans – to spread the word about your company, products, and services via their networks and communities.
B2B LEAD GENERATION BLOG | MONDAY, NOVEMBER 24, 2014
[Business, Examples] Lead Nurturing: What it is, and what it is not
lot of marketers say they are “nurturing” their prospects, when in reality, all they are doing is sending out nice brochures, landing page links or marketing copy focused on product releases or company announcements. Let me break it down even further by giving a few examples of what is and what isn’t lead nurturing.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, NOVEMBER 21, 2014
[Business, Examples] Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
'I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. This means that solution statements sound pretty much alike, even when the actual products are different. Sailthru is a good example.
HUBSPOT | FRIDAY, NOVEMBER 21, 2014
[Business, Examples] It’s the Little Things: How HubSpot Writes Microcopy
Every time I read microcopy that shows personality, it reminds me there are real humans behind a website''s or product''s design. While some users may not get the movie reference (Matilda Wormwood from the movie Matilda went to Crunchem Elementary School), for those who do, this is a delightful example of nostalgia marketing.
MADISONLOGIC B2B WHITE PAPERS | THURSDAY, NOVEMBER 20, 2014
[Business, Examples] Improving ROI with Marketing Optimization
Optimization in Action – A Simple Example. Consumer data outstrips business data –. social media, which is only beginning to be understood as a business tool. campaigns, organizational units and business objectives. If we can quantify the financial impact of constraints, could we make a business case. Market.
MADISONLOGIC B2B WHITE PAPERS | THURSDAY, NOVEMBER 20, 2014
[Business, Examples] Start engaging from the first click in the Customer Journey
For example, User Experience and Customer Service professionals have. products and services to meet their needs. business, understand it we must. This may have nothing to do with the quality of our products/services, the competitive environment, changing. departments, see examples in Figure 2. product.
MADISONLOGIC B2B WHITE PAPERS | THURSDAY, NOVEMBER 20, 2014
[Business, Examples] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
Some people, for example, prefer to read text, while others like images and graphics, and still others like watching videos. Why Online Presentations Belong In Every Content Strategy Whatever your feeling about business presentations, PowerPoint and its equivalents have taken their place as one. so ubiquitous in business. world.
KOMARKETING ASSOCIATES | THURSDAY, NOVEMBER 20, 2014
[Business, Examples] Should CTR be a Key Performance Indicator for B2B Advertisers?
Click-through rate is useful in measuring how successful you are at engaging a particular audience with a specific ad message, but beyond that, it does not necessarily translate to business results. See the examples below: Having very aggressive calls to action. When it is causing your more important business metrics to suffer.
HUBSPOT | THURSDAY, NOVEMBER 20, 2014
[Business, Examples] A Beginner's Guide to Retargeting Campaigns
'We''d all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Awareness campaigns are useful when you want to re-engage website visitors and tell them about relevant products, features, or announcements. People pop over to your website then leave.
VIDYARD | WEDNESDAY, NOVEMBER 19, 2014
[Business, Examples] 7 Critical Components of Believable Testimonial Videos
Where you work is sweet and the product or service you sell is stellar. Check out a great example of a video testimonial for Swipely: Swipely has mastered the art of the quick, to-the-point, and benefit-focused testimonial video. Nobody cares about the features of your product. You can create that goldmine in post-production.
B2B MARKETING TRACTION | WEDNESDAY, NOVEMBER 19, 2014
[Business, Examples] How to Do Competitive Analysis in a Crowded Industry
Often these are by product or service names (for example “car insurance”) as well as general industry searches (“insurance companies”). We’ve worked with many businesses to provide marketing strategies and execution that result in growth. Contact New Incite today. Some Rights Reserved.
CRIMSON MARKETING | WEDNESDAY, NOVEMBER 19, 2014
[Business, Examples] Infographic: Mobile Market Domination and How to Adapt
The dominant paradigm of the past, in which desktop or laptop computers were the primary technology for home and business internet access alike, has come and gone. For example, a mobile credit card processing system will ensure buyers on mobile devices will be able to complete purchases smoothly. Digital Marketing Infographics
VERTICAL RESPONSE | WEDNESDAY, NOVEMBER 19, 2014
[Business, Examples] 4 Surefire Ways to Prep for Mobile and Tablet Holiday Shoppers
To help you cater to mobile and tablet shoppers this season, we’ve created a few tips to make sure your business is attractive to smartphone-savvy consumers. Customers will reach out to you via social media for information about exchange policies, store hours and product questions. Use Google My Business. 'Brace yourself.
EARNEST ABOUT B2B | WEDNESDAY, NOVEMBER 19, 2014
[Business, Examples] Has technology made marketing easier and better, or just faster?
can’t talk knowingly or easily draw comparisons to an era in the business that I didn’t work in. Take this year’s John Lewis Christmas ad as an example. recently read a great article about ‘The Disease of Being Busy.’ 'Technology and data allow us to get our marketing right. We just need to take the time. Your attention, please.
EARNEST ABOUT B2B | TUESDAY, NOVEMBER 18, 2014
[Business, Examples] This is the week that was: The science of Christmas charm
There are a lot of things that are ridiculous about The Apprentice , but the thing that stands tall above them all are the ‘focus groups’ they use each week – asking a very particular group of people, out of context about some baffling product they have made the day before. Business news of the week. 'The one and only b2b round up.
VERTICAL RESPONSE | TUESDAY, NOVEMBER 18, 2014
[Business, Examples] 5 Terrific Tips for Stellar Holiday Service on Social Media
Most small businesses and non-profits have caught on to this trend and share gift guides, mention upcoming sales or specials services, and/or provide year-end donation suggestions. Current or potential customers are extremely vocal on social and reaching out to a business publicly on Facebook or Twitter garners the attention of many.
CMO ESSENTIALS | TUESDAY, NOVEMBER 18, 2014
[Business, Examples] 3 Ways To Use Your Data Today For Successful Marketing In 2015
For example, those accounts that have a low level of activity (maybe they have visited your site once or twice) could be sent an educational whitepaper or an infographic. Homepage hero banners, for example, can be targeted to different individuals according to how close they are to making a purchase. BUILD THE ULTIMATE CONTENT PLAN.
MODERN B2B MARKETING | TUESDAY, NOVEMBER 18, 2014
[Business, Examples] Perfecting the Art & Science of Engagement Marketing at Panasonic
If you have the same impression, you’d be just as surprised as I to learn that over 70% of Panasonic’s revenue stream actually comes from their B2B business – selling automotive & industrial systems, high end projectors, electric batteries, inflight entertainment systems, etc. A: How do you measure your success? These are big numbers.
MARKETING ACTION | TUESDAY, NOVEMBER 18, 2014
[Business, Examples] Best Practices for Buying Marketing Technology: David Raab and Atri Chatterjee Discuss
Determine your business goals. But a 10 percent improvement in my conversion rate, or 10 percent increase in leads that are qualified and sent on to marketing, those are examples of specific and quantifiable goals. Oftentimes that is more important than having every last feature and whiz-bang capability that may be in the product.
MARKETING ACTION | TUESDAY, NOVEMBER 18, 2014
[Business, Examples] 8 Ways to Get More Value from Your Next Trade Show
Attending a trade show can build business relationships; if your organization goes the extra mile and becomes an exhibitor, a show can also be an excellent opportunity to position your brand as a thought leader. So if your goal is lead generation, consider this crazy-like-a-fox strategy: don’t hand out your business cards.
HUBSPOT | MONDAY, NOVEMBER 17, 2014
[Business, Examples] 4 Creative Ways to Make Your Website More Personalized
It''s made it easier and easier for companies to personalize their products, services, and marketing to individuals -- but it''s also risen consumer expectations. For example, let''s say you sell time management software and you have two very different personas. 'We''re now encountering more personalized experiences than ever before.
CMO ESSENTIALS | MONDAY, NOVEMBER 17, 2014
[Business, Examples] How to Achieve the Right Blend of Art and Science for Marketing
Transforming your company’s products and services into a compelling story that resonates with current and prospective buyers takes creativity. This includes understanding behaviors such as why and how customers buy; select products, services and companies; and remain loyal or decide to defect. And if so, how do we “right the boat?”.
SAZBEAN | MONDAY, NOVEMBER 17, 2014
[Business, Examples] Leveraging LinkedIn for Business
This is certainly the case with LinkedIn, a social media site designed with business in mind. At its core, LinkedIn was created as a place for business professionals to network. It’s a place where businesses can form new partnerships, where employers can look for new employees and vice versa.
VOICE-BASED MARKETING | MONDAY, NOVEMBER 17, 2014
[Business, Examples] 5 Pieces of Advice for Entrepreneurs…by Entrepreneurs
Between Built In Chicago, Anyone Can Learn to Code , and 1871 —just to name a few—the Windy City proves over and over again that it is a place where businesses (and ideas) come to thrive. 'We’ve written before about the uniquely supportive startup culture that Chicago is fast becoming known for. Stress customer service. Caring sets you apart.”
YOUR SALES MANAGEMENT GURU | MONDAY, NOVEMBER 17, 2014
[Business, Examples] Put a Little Personality into Selling
In closing, provide examples of solutions accepted by others the persuader respects. During your closing, provide examples of others that have accepted the solution, use a low-key, assumptive close to assist them with their goals; avoid hard, “ask for order” selling and help them to make a positive decision. Sales Trainin
VERTICAL RESPONSE | MONDAY, NOVEMBER 17, 2014
[Business, Examples] Your December Holiday Marketing Checklist
To ensure your business maximizes holiday sales and makes the most of the quickly approaching holiday frenzy, we’ve compiled this handy checklist of marketing tips and reminders – Let’s get to it! Even if your business doesn’t have an online presence, you can still take advantage of this shopping event with a tie-in.
WRITTENT | SUNDAY, NOVEMBER 16, 2014
[Business, Examples] 7 Ways to Spot Epic Copywriters for Your Site
They are also reliable professionals who take a genuine interest in your business. If the writer can’t sell his own product, he won’t sell yours. If your potential copywriter is working with well-known businesses, particularly those known for their high-quality web content, she may be worth hiring. No problem, hire a copywriter.
THE B2B RESEARCH BLOG | SUNDAY, NOVEMBER 16, 2014
[Business, Examples] B2B market research – 10 unique features
As you go about your daily business it’s unlikely that you’ll come into contact with many people who think that a pair of jeans and a nuclear power plant have a lot in common. The example is tongue-in-cheek, but the point is quite serious. Business decision makers conduct a lot of their transactions by phone.
SYNECORE | SATURDAY, NOVEMBER 15, 2014
[Business, Examples] Marketing Students: Education vs. Application
went to an exceptional university with an outstanding business school and I will never regret that decision. had great professors that taught me life lessons and helped me learn and grow professionally, and my marketing classes allowed me to understand the importance of marketing and branding as essential business functions. Branding.
VERTICAL RESPONSE | FRIDAY, NOVEMBER 14, 2014
[Business, Examples] 3 Easy, Last-Minute Black Friday Ideas You Can Use
'The holidays are a busy time for every small business. That’s why we’ve created a list of last-minute marketing ideas to make sure your business brings in the Black Friday bucks. “Definitely create content that highlights what kind of deals or cool products you have for Black Friday.”
REVENUE JOURNAL | FRIDAY, NOVEMBER 14, 2014
[Business, Examples] How to avoid the most common business failure
'My husband came into my office recently for one of our always-enjoyable discussions, settled into his business philosopher’s chair, and asked me, “What’s the most common cause of business failure?” We agreed it was the reluctance of the business owner to leave his comfort zone and make necessary changes. Rigid, in fact.
HUBSPOT | FRIDAY, NOVEMBER 14, 2014
[Business, Examples] 9 Real-Life Conversion Rate Optimization Tests to Try Yourself
'I don''t know about you, but I learn best by looking at examples. But in conversion optimization, examples are especially hard to come across. Here''s an example of the slide-in: To test this out, we added slide-in CTAs to 10 of HubSpot''s highest-trafficked blog posts. ContentVerve.com was the one to debunk it all. The result?
THE POINT | FRIDAY, NOVEMBER 14, 2014
[Business, Examples] Report: Trade Shows Generate Highest Quantity & Quality of Leads
tactic like PPC, however, may generate fewer leads overall, and possibly even a lower proportion of “quality” leads, but may ultimately deliver more pipeline or closed business as measured by ROI. Sure, demos attract more qualified leads, because prospects who want to view the product are inevitably further along in the sales process.
VERTICAL RESPONSE | THURSDAY, NOVEMBER 13, 2014
[Business, Examples] 2014 Holiday Sales and Trends – Will This Year Be Merry & Bright?
'Every year, projected holiday sales and trends give businesses important insight into what they may expect, prepare for, focus on, or improve for a successful holiday season. Holiday ecommerce sales will increase 9% for small-to-medium sized businesses. Big Ideas to Make the Most of Small Business Saturday. to $616.9 increase.
CMO ESSENTIALS | THURSDAY, NOVEMBER 13, 2014
[Business, Examples] Misinterpreting Customer Data: Good Data Can’t Save Bad Marketing
'Recently, a Harvard Business Review article suggested that the downfall of Tesco, a UK based grocery giant, was in part due to an overreliance on data-driven marketing practices. Research shows that businesses effectively using customer analytics enjoy 10.5% where marketers are only looking at business exchanges. annually.
MODERN B2B MARKETING | THURSDAY, NOVEMBER 13, 2014
[Business, Examples] One Simple Secret for Getting Your First 100 Trial Customers
You are finalizing the details of your products and services, and you’re even getting pretty good traffic to your website through your online marketing , SEO and advertising efforts. For example, users who have already visited your site and signed up for your service don’t want to be asked to sign up again. What’s the problem?
SOCIAL MEDIA B2B | THURSDAY, NOVEMBER 13, 2014
[Business, Examples] 9 Steps to Highly Productive B2B Lead Generation
'The challenge of generating high-quality leads looms large in front of business-to-business marketers today. Before you approach your target market you need to wrap your mind around exactly what makes your product, service, or solution different than competitors’ offerings. Create a Strategy. Start with the big picture.
HUBSPOT | THURSDAY, NOVEMBER 13, 2014
[Business, Examples] Setting Goals: Should You Even Bother?
For example, big goals take a long time to achieve -- which means the path is fraught with missteps. When in teams, people think they can get away with not pulling their weight, because their team mates’ productivity will compensate for it. " Business 'I''m a big planner. " You''re right -- it wasn''t. Fair enough.
ENGAGE | WEDNESDAY, NOVEMBER 12, 2014
[Business, Examples] Why the Art of Journalism Is All About Science
But many of the journalists I’ve known over the years got into the business to avoid math (not necessarily as their main motivation, but at least as a convenient by-product). Here are some examples of data journalism done right. Overwhelming, right? The deluge has caused information overload and with it analysis paralysis.
B2B MARKETING INSIDER | WEDNESDAY, NOVEMBER 12, 2014
[Business, Examples] The 15 Best LinkedIn Pulse Articles On Marketing
Software Is Eating The Digital Advertising Business (687,967 pageviews / 116 comments) by Tod Sacerdoti. This concept isn’t new, but Brian suggests that no business is too big to fail if it is not adaptive to change. And no business is too small to succeed if it has innovative products and a strong focus on customers.
VERTICAL RESPONSE | WEDNESDAY, NOVEMBER 12, 2014
[Business, Examples] 10 Examples of Highly Effective Welcome Emails
welcome email is the first friendly exchange between your business and a new subscriber. It sets the tone for future communications and encourages new members to engage with your business. To help you create an effective welcome email , we’ll highlight ten effective examples. We are so happy you’ve found us!”
HUBSPOT | WEDNESDAY, NOVEMBER 12, 2014
[Business, Examples] 10 Powerful Blogging Hacks for the Efficient Marketer
If you''re reading this post, chances are you''re using your blog to do something for your business. For example, if I know I need to write a blog post on a topic about adopting unicorns but I only have an hour to do so, I wouldn''t try to tackle that 3,000-word deep dive. 'When I first started to blog for a living, I found it hard.
MARKETING ACTION | WEDNESDAY, NOVEMBER 12, 2014
[Business, Examples] Understanding Cookies, Part 1: A Guide for Consumers
HUBSPOT | WEDNESDAY, NOVEMBER 12, 2014
[Business, Examples] The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
'Sales and marketing teams are both responsible for the growth and revenue side of the business -- and yet, many of them still tend to operate like two opposing teams. " The stages a potential buyer goes through, from learning about a new product or service to either becoming a loyal customer or rejecting it. Adoption process.
3D2B | TUESDAY, NOVEMBER 11, 2014
[Business, Examples] 5 B2B Cold Calling Tips That Achieve Sales Results
For example, if you’re trying to set appointments for your salespeople, you need to gather enough information to ensure the customer meets your minimum requirements as a buyer for your product. Polish Your Product Knowledge. Product success stories that relate to the prospect’s situation need to roll off the tip of your tongue.
HUBSPOT | TUESDAY, NOVEMBER 11, 2014
[Business, Examples] How BuzzFeed Makes Money: An Inside Look at Their Sales Process
But behind the playful content that thrives on shares is a serious business that thrives on what all businesses need -- revenue. When he looked at the business side, he said we’re writing such great content that people are talking about and sharing that we want the advertising to be the same way. How do they do it? Absolutely.
KOMARKETING ASSOCIATES | TUESDAY, NOVEMBER 11, 2014
[Business, Examples] How to Apply Hemingway’s “Iceberg Theory” to Content Marketing
KoMarketing’s B2B Website Usability Survey , for example, seeks to uncover the role vendor websites play in the B2B buying process, information that can help marketers focus on what matters most to their customers. Show Value of Products and Services. Let’s face it: We’re all busy. Research Like, I get it guy! I
VERTICAL RESPONSE | TUESDAY, NOVEMBER 11, 2014
[Business, Examples] How to Build Your Social Media Audience from the Ground Up
The same goes for social media – You have to grow and engage an audience in order for people to ‘hear’ all of the great things about your business. After you create a business Facebook Page , you’ll want invite your personal friends to “Like” it. Set up a Twitter account for your business.
BIZNOLOGY | TUESDAY, NOVEMBER 11, 2014
[Business, Examples] 5 of my favorite productivity apps
This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. The post 5 of my favorite productivity apps appeared first on Biznology. 'While I aspire to build Gerr.is
LEADERSHIP | TUESDAY, NOVEMBER 11, 2014
[Business, Examples] CMO Spotlight: Raja Rajamannar, CMO, Master Card
Buyers made a rational, logical choice if they were convinced your product was the best and it offered value for money. Emotion —With increasing commercialization and fierce competition for products and services, buyers started to make purchasing decisions driven by the emotional draw they felt towards a brand. Marketing and Products.
EARNEST ABOUT B2B | TUESDAY, NOVEMBER 11, 2014
[Business, Examples] This is the week that was: It's been emotional
One particularly interesting article in this month’s edition was on the psychology of subscriptions – a hugely growing business model in the consumer world. Which got us thinking – will subscription based selling move more into the world of business to business and what does it mean for b2b marketers if and when it does?
VIDYARD | MONDAY, NOVEMBER 10, 2014
[Business, Examples] 4 Clever B2B Videos to add to Your Content Strategy
” Planning your strategic content in advance is incredibly important as you want each video asset to contribute toward business goals in some way. As an example, Salesforce Marketing Cloud (a notable video trailblazer) promotes a heavily-researched SlideShare of ‘100 email subject line examples’ with it’s own high-level video teaser.
MARKETING ACTION | MONDAY, NOVEMBER 10, 2014
[Business, Examples] How B2Bs Can Beat the Black Friday Blues
Strategies that Make It Easy for Businesses to Spend Money with You. Take advantage of this by promoting your products and services at a range of price points that meet the budgets of your target business customers. Not all businesses have fiscal years that align with the calendar. 'Black Friday gold prices. BUT ….
B2B LEAD BLOG | MONDAY, NOVEMBER 10, 2014
[Business, Examples] Messaging Masters: Ensuring Everyone Gets What They Need
positioning statement is NOT a tagline, a slogan, a message to your prospect or customer or a business plan. the name of the product, service, offering. value proposition should answer this question: Why should I consider doing business with your company? Here’s a few more examples and best practices of messaging framework.
VIDYARD | SUNDAY, NOVEMBER 9, 2014
[Business, Examples] How McDonald’s Uses Video to Bust Myths About The McRib
The video then follows a familiar pattern to McDonald’s other social content: Wes airs his grievances with the McRib, and staff members at Lopez Foods confront his concerns while giving him an insider look at their production facility. 'One of McDonald’s most revered (and most parodied ) recurring menu items is the McRib. It’s great!”
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, NOVEMBER 7, 2014
[Business, Examples] You’ve hit marketing gold when the dog doesn’t bark
'I had the good fortune to study for three years under Peter Drucker , one of the most famous consultants and business authors in history. Each week he would guide us through detailed business case studies like a detective hunting for clues to a mystery. Let me explain, through an example. Let me explain, through an example.
WRITTENT | FRIDAY, NOVEMBER 7, 2014
[Business, Examples] 58+ Resources to Master SEO Copywriting
How should you sum up your entire business in just a few characters? 33 Examples of Great Meta Descriptions for Search. Isn’t it great when theoretical material is strengthened by effective and clear examples? The biggest benefit of this resource is that everything is illustrated with clear and informative examples.
HUBSPOT | FRIDAY, NOVEMBER 7, 2014
[Business, Examples] The Top 20 LinkedIn Pulse Articles of All Time
am saying that so much hurt, disappointment, and sadness in our lives comes from our taking things personally when it’s far more productive and healthy to let go of others’ good or bad opinion of you." 14: 8 Things Productive People Do During the Workday, Ilya Pozin. contributor to lost productivity. Pulse isn''t that old.
SYNECORE | FRIDAY, NOVEMBER 7, 2014
[Business, Examples] 4 Insights from the Web Design Trenches
'As the world goes digital, brand websites are fast becoming the primary go-to source of information for prospects and consumers, supporting – and in some cases replacing – many key business functions of their bricks-and-mortar counterparts. One example is the Apple website. Here’s a transcript of our chat. text, images, video, etc.),
HUBSPOT | FRIDAY, NOVEMBER 7, 2014
[Business, Examples] What Great Stories Smell Like: Inside Microsoft Stories' Editorial Process
Though they''ve now gotten more internal buy-in and developed partnerships with external shops to get pieces ready to publish, the whole team gets their hands dirty in every stage of the production process. Yep, that''s right: The software company doesn''t want to spend time talking about their shiny new products. " he said.
E-QUIP | THURSDAY, NOVEMBER 6, 2014
[Business, Examples] Getting Your Phone Calls Returned
But you need to be developing new business! So she calls prospects that might have need for her company''s product or services. For example: "I can explain in 10 minutes and then you can decide if there''s value in our meeting to discuss the matter further." Business Development Which leads to my next point. But it works.
HUBSPOT | THURSDAY, NOVEMBER 6, 2014
[Business, Examples] Social Psychology for Marketers: 8 Lessons in Buyer Behavior
Don’t ask someone to buy your product or set up an hour-long demo call when they visit your site for the first time. Make a smaller request instead; for example, asking to set up a quick 15-minute call to discuss something indirectly related to your product or service, like a consulting session. Business 1) Reciprocity.
CMO ESSENTIALS | THURSDAY, NOVEMBER 6, 2014
[Business, Examples] An Open Letter to B2B CMOs
More specifically, how can your transform your company’s internal perceptions of brand as “the design logo that our marketing folks manage” to “a business asset that can be leveraged to drive the business forward?”. As CMO, your success depends on convincing senior management that brand is an asset that can drive the business.
HUBSPOT | THURSDAY, NOVEMBER 6, 2014
[Business, Examples] From Nail Polish to Peanut Butter: 16 Unlikely Products Launched by Ad Agencies
But these creatives are subject to the volatile business of agencies: Project work that comes and goes, relationships with risk-adverse clients, and billing rates that are stagnant. Agencies believe they are in the services business, so that is what they do. 16 Products Launched by Ad Agencies. How Agencies Have Changed. 1) EOS.
MARKETING ACTION | THURSDAY, NOVEMBER 6, 2014
[Business, Examples] 5 Tips for Making the Most of Email Newsletters
And of course, they give you a chance to regularly promote your products and services. And that’s too bad, because 68% of marketers agree that e-newsletters are the best type of email messages to help to achieve their business goals – at least, according to the 2013 DMA National Client Email Report. Too little time. Make it Relevant.
3D2B | WEDNESDAY, NOVEMBER 5, 2014
[Business, Examples] How to Use Channel Partners to Expand Internationally
'To accelerate growth, you may want to expand your business geographically. For example, because emerging markets are less mature, they are likely to be on longer growth cycles. Use geo-specific-search to collect and analyze online data that’s local to the area where you want to expand your business. The legal environment.
VOICE-BASED MARKETING | WEDNESDAY, NOVEMBER 5, 2014
[Business, Examples] Embrace Voice Interactions to Drive Brand Value and Optimize Marketing, Sales, and Support
'Businesses are built on conversations. person comes up with a business need and shares it with a business partner, the partners pitch the idea to an investor, and the partners then build a team of people to get their business running. Intelligent Call Management to Improve Agent Productivity and Close More Sales.
IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 5, 2014
[Business, Examples] Matching Webinar Content to the Buying Cycle: Evaluation and Purchase Stages
'Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24 , a cloud-based webinar platform. Evaluation Stage: Example of a “Customer Testimonial” Webinar. This post is Part 2 of a 2-part series. You can read part 1 here. Evaluation Stage. Case studies.
HUBSPOT | WEDNESDAY, NOVEMBER 5, 2014
[Business, Examples] The Secrets to Building a High-Growth Marketing Team
In my business, I would look at it as a huge red flag if someone did not have a solid profile up on LinkedIn. Include people who would be the hire’s direct teammates, but you can also choose people from other departments such as Sales or Product. Here are examples of great interview questions to get you started. hiring
HUBSPOT | WEDNESDAY, NOVEMBER 5, 2014
[Business, Examples] New Data: Why Your Fans Aren't Following You on Social Media
For example, 64% of consumers may expect brands to be on Twitter, but only 31% actually follow brands that they like there. Consumers often want to engage with brands on social because they want to deepen the connection they feel to products that they love. The Social Lifecycle: Consumer Insights to Improve Your Business from.
VIDYARD | TUESDAY, NOVEMBER 4, 2014
[Business, Examples] 5 Practical Steps to Writing Sensational Content from Ann Handley
Great content is inspired: Go beyond your product and company. And she’s not talking about a strategic business goal here (although “driving more traffic” or “converting more leads” are equally as important). Psst … Ann shared a hilarious example in her talk. Step 3: Look to Analogy Instead of Example. Good writing.
THE FORWARD OBSERVER | TUESDAY, NOVEMBER 4, 2014
[Business, Examples] The 2 Things You Must Nail For Lead-Generating B2B Content
Product information was once not so easily accessible to buyers who wanted it - they had to call a seller to get it. " For successful lead generation content, here’s what marketers need to keep in mind: Remarkable Content Is Solution, Not Product Based. Who else is involved in purchase decisions for products like yours?
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 3, 2014
[Business, Examples] 3 Case Studies Profiled at Social Fresh West
To build your business and enhance your brand, you have to simply listen to and customize to your customer. Here are three case study examples profiled at the conference for their social best practice takeaways: HP and the Power of Social Listening. Nobody knows your business as well as you do. One answer: social listening.
KOMARKETING ASSOCIATES | MONDAY, NOVEMBER 3, 2014
[Business, Examples] 3 Online Marketing Elements The B2B Organization Should Not Overlook
However, the reality is that companies of all sizes are business-to-business-oriented, which means that marketing strategies need to be utilized by every company, no matter the size or level of complexity in their solution offerings. Businesses at their core, exist to solve a problem for their target audience. Final Thoughts.
VERTICAL RESPONSE | MONDAY, NOVEMBER 3, 2014
[Business, Examples] 4 Essential Emails You Should Send to Engage New Contacts
Here’s an example: Notice there is a quick welcome message, a $20 off coupon code and a list of benefits that new subscribers get as part of your email family. Here is an example of a newsletter: This newsletter talks about upcoming events and a giveaway. 'Getting new email contacts is exciting. ” 2. All rights reserved.
HUBSPOT | MONDAY, NOVEMBER 3, 2014
[Business, Examples] What's in a Name? What 6 Popular Brands Are Called Across the Globe
While the cinephiles in the room will be quick to point out that I''m quoting from Quentin Tarantino''s Pulp Fiction , I''m also highlighting an example of a business (McDonald''s) tailoring their marketing to better serve a particular audience. For example, in Ireland and the U.K., Vincent: "No man, they got the metric system.
HUBSPOT | MONDAY, NOVEMBER 3, 2014
[Business, Examples] S#*t PR People Do That Journalists Hate, Volume 2 [SlideShare]
'It pretty much goes without saying that most business interested in growing are interested in more press coverage. Trying to get a journalist interested in a product she doesn’t know through a person she doesn’t recognize is hard enough as it is -- don’t withhold critical information that could make or break the story. Certainly not.
VIDYARD | SUNDAY, NOVEMBER 2, 2014
[Business, Examples] Create Amazing Video Content on a Budget
The barriers to entry for video production have come down significantly in the last few years. As a terrific example, Jay Today is an almost daily three-minute video series by bestselling author and speaker, Jay Baer. Example: At Vidyard, we created a bi-weekly video series called “Good Idea/Bad Idea”. Don’t overcomplicate it.
IT'S ALL ABOUT REVENUE | FRIDAY, OCTOBER 31, 2014
[Business, Examples] 3 Deadly Sins of Content Marketing
Days of the week surely do as Sunday has a different feel than say Wednesday for example. Quite simply they do not care about you, they care about what you and your product or service, etc. 'You know how certain days have a different “feel” to them? One of these days with an unmistakable feel is Halloween. can do for them.
EARNEST ABOUT B2B | THURSDAY, OCTOBER 30, 2014
[Business, Examples] This is the week that was: Getting inside the head of a B2B buyer
As marketers we are all in the business of getting people to say ‘yes’. The more time you have to spend in someone’s brain in a positive way, the more likely they are to buy your product” - that’s how Sam Bompas summarises what us marketers are trying to do on a daily basis. Enjoy. Slideshare of the week. Futurescoping of the week.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, OCTOBER 30, 2014
[Business, Examples] Standing out in a world of information density
For example, some niches may still be devoid of helpful content, representing a ripe opportunity for a marketer. As the way apps are viewed changes (driven by the new iOS8 interactive notification centre for example) how will this impact content creation and designing of app centres. One example of this is the site SoulPancake.
HUBSPOT | THURSDAY, OCTOBER 30, 2014
[Business, Examples] 7 Current Design Trends Every Marketer Should Know
Gadget Flow is an example of a website that has flat design. This clean, modern, and organized design is also appealing to businesses looking to make their designs more "modern." . This style of graphic is continuously being featured on top rated design websites'' product pages. 1) Flat Design . What are the benefits? . Design
THE POINT | WEDNESDAY, OCTOBER 29, 2014
[Business, Examples] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. For example: Which of my prospects should I call first? Citrix and RingCentral are two good customer examples.
CRIMSON MARKETING | WEDNESDAY, OCTOBER 29, 2014
[Business, Examples] Mark Thabit, CMO at Cision: Paid, Earned and Owned Media—How to Amplify Your PR Message Across Marketing Channels [Podcast]
Topics include: Paid, Owned and Earned Media: Mark defines clearly these oft-heard marketing channels, explains the ways that earned and paid audience outreach can be amplified, and provides a few real world product marketing examples. With a deluge of messages and media in the landscape today, however, the process is more complex.
THE FORWARD OBSERVER | WEDNESDAY, OCTOBER 29, 2014
[Business, Examples] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
What’s worse, actually, is companies who take the “ready, fire, aim” approach, get lousy results (if any) and then sour on social media and its potential to help grow their business. Content examples include a blog, videos, ebooks, webinars, etc. . Why do they use the social media platforms that they do use - business or pleasure?
BIZNOLOGY | WEDNESDAY, OCTOBER 29, 2014
[Business, Examples] What the growth of inside sales means to B2B marketers
Another driver of this trend is changes in buyer behavior, where business buyers are researching online, and demonstrating buying signals. Reps can not only create self-introductory videos, but also product reviews, helpful analyses—the possibilities are endless. Interestingly, inside sales reps appear to be more effective as well.
HUBSPOT | WEDNESDAY, OCTOBER 29, 2014
[Business, Examples] 7 Ways to Create Suppression Lists to Avoid Emailing the Wrong Leads
For example, here at HubSpot, we get forms filled out all the time by undergraduate students who are just trying to learn more about inbound marketing. And if your product costs $10,000, you don''t want to target smaller companies who don''t have that kind of capital. 'Email marketers spend a lot of time creating lists.
WEBBIQUITY | WEDNESDAY, OCTOBER 29, 2014
[Business, Examples] Accomplish More, Stress Less – Five Ways to Be More Productive
'If there’s one universal truth in business today, it’s that everyone is busy. No, people were already very busy back in 2008-2009; but the great recession magnified this. Bloggers, for example, can delegate by inviting guest posters to contribute content or asking experts to answer questions for a round-up post.
VIDYARD | TUESDAY, OCTOBER 28, 2014
[Business, Examples] Why Views Don’t Count: Video Metrics that Actually Measure Success
For example, you may want to focus on the number of people who clicked out of the total number of viewers who made it to the time the link was displayed (and beyond). Future action on your site – viewers that continued to browse your site are particularly interested in your product. Success, right? Not Not so fast. If views Views.
KOMARKETING ASSOCIATES | TUESDAY, OCTOBER 28, 2014
[Business, Examples] Can B2B Social Media Marketers Keep Up With Kim Kardashian?
It is used to promote every aspect of her most successful businesses , including her reality show Keeping up with the Kardashians , ShoeDazzle, her clothing, jewelry and perfume lines and even her wedding. 'Whether you love her or hate her, most people would agree that Kim Kardashian effectively markets herself and her brand. Kim K.’s online
LEADERSHIP | MONDAY, OCTOBER 27, 2014
[Business, Examples] Your Buyers Are Not Businesses, They Are People — The B2B Buyer is Now A Myth…
It is no longer B2B or B2C, it is only B2P, i.e. Business-To-People. Here’s a quick refresher on the Six Distinguishing Traits of the New Age Buyer that you need to recognize and cater for in order to win more business. Touting your products and services on every possible channel will only push your prospects further away.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, OCTOBER 27, 2014
[Business, Examples] Is there a “content pattern” that builds a brand?
But if you have ever been lucky enough to have something rise up the charts for a day or two, you will attest to the fact that after a short spike in traffic, viral content rarely has a long-term effect on your business. Can this idea be applied to a business of ANY size? But did all these views make a difference to my business?