• HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Business, Examples] Human-to-Human Marketing: A Trend for 2015 and Beyond
    And yet, that’s how some businesses still operate. So, what is the one thing that businesses and consumers ultimately have in common? This has, in turn, forced businesses to reevaluate their approach to marketing. Only by individualizing an audience and building authentic connections will a business thrive in the Human Era.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 17, 2014
    [Business, Examples] Amplify Your Business with Social Media Giveaways
    Make your giveaway the vehicle for spreading awareness about the event, touting your latest product and enticing users to attend. great example of a business that has been effectively topical with its giveaway themes is FTD. You can ask for items to be donated, or give away some part of your own product or service.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 17, 2014
    [Business, Examples] Content Marketing vs. Stuff Marketing: Do You Really Know What You’re Doing?
    Aberdeen’s content marketing research , for example, does confirm that 92% of marketers report that creating high-quality content is either valuable or very valuable to their organizations, but only 52% of those marketers rate their execution as “effective” or “very effective.” Take how humans achieved flight, for example. It matters.
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 16, 2014
    [Business, Examples] 10 Lessons from 10 Years Paid Search Experience
    The hallmark of direct response is to focus on what action you want the consumer to take, which is clicking on your ad instead of somebody else''s and getting to a web page and quickly purchasing a product or signing up for an appointment. The Product Consideration Cycle. Consumers go through a series of steps when they buy a product.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Business, Examples] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    In five years it will be the majority, and 60-70% in industries where the product is digital or customers are digital in their behavior. But in a lot of industries, including consumer products, analog media like TV will still be big. Social media is a good example. Take marketing technology, for example. That means fast.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Business, Examples] 23 Outstanding Social Media Marketing Guides
    10 Steps Using Social Media For Business Development by Soulati-TUDE. Jayme Soulati walks readers through 10 steps for “good old-fashioned networking” on social media to fuel business development, starting with setting goals (e.g., 10 Reasons Why Small Business Can’t Ignore Social Media by Marketing Technology Blog.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Business, Examples] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    Here''s an example of what our reporting looked like. Here''s what it looked like: We also launched our first lead nurturing campaigns (drip emails via HubSpot''s lead nurturing apps) along with our first middle-of-the-funnel content offers in the form of product-related webinars (e.g. And our monthly lead numbers? Email Metrics.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Business, Examples] 10 Inbound Marketing Myths It's Time to Leave Behind
    'Many things in life and business are misunderstood and under-appreciated. Marketing is no exception and in fact it can be one of the most easily misunderstood areas of business. More specifically, inbound marketing is a frequently misunderstood area of business that has developed a few myths. Let''s look at what they are.
  • BIZNOLOGY  |  MONDAY, DECEMBER 15, 2014
    [Business, Examples] Brand storytelling lessons from the Serial podcast
    For most businesses, your idea or theme will stem from your brand. For example, the December issue of Runner’s World features ten people who’ve overcome health issues and adversity through running. million as of October 2014 by using this structure to tell a story and sell related products to budding entrepreneurs.
  • VIDYARD  |  MONDAY, DECEMBER 15, 2014
    [Business, Examples] How to Build an Effective B2B Video Series
    It’s all too common that video series’ are started with good intentions, but end early and abruptly, leaving the audience hanging when continuous content production becomes demanding. For example, you might use a dedicated video hub on your website or a specific YouTube channel/thread. Smart choice! …It all starts with a plan.
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Business, Examples] Is Email Marketing Making a Comeback?
    For example, you can create separate personalized campaigns for buyers in New York City and another for those in Los Angeles. In a study asking entrepreneurs about their email marketing strategies and testing, respondants reported seeing open rates of 50-70% after including effective subject lines and mentions of free products.
  • VIRALLY BLOG  |  FRIDAY, DECEMBER 12, 2014
    [Business, Examples] Why you should write an ebook
    'An ebook is an amazing way to generate new leads for your business. Prospects today are researching products, services and people more than ever before, and by publishing some useful and helpful content in a short and convenient PDF is a great way to start a digital relationship. Still struggling for content? Events
  • MARKETING ACTION  |  FRIDAY, DECEMBER 12, 2014
    [Business, Examples] Hiring a Marketer: What Skill Set Should You Look For?
    Marketing is an important link between buyers and your product or service, and marketers have always been tasked with finding new customers for sales to close. Product. So the first thing you need to do is look at your business goals. They can understand your product and your brand, and can help differentiate and position you.
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Business, Examples] Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud
    If your marketing team is paying for online advertising, you want and expect the views and clicks on your ads to be coming from humans -- real consumers who could potentially buy your product or service somewhere down the line. You might be asking yourself, why do businesses and ad agencies sell to these sites if they know they''re fake?
  • BLOG MY CALLS  |  THURSDAY, DECEMBER 11, 2014
    [Business, Examples] Tuning into Valuable Marketing Data with Conversation Analytics
    '420 billion words -- that is how many words are spoken on calls between businesses and their customers/prospects according to Gartner. Once the information is processed by conversation analytics it is used by marketers and businesses to learn what happened on the call. What is Conversation Analytics? Call Indicators. Payment Language.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Business, Examples] Improving ROI with Marketing Optimization
    Optimization in Action – A Simple Example. Consumer data outstrips business data –. social media, which is only beginning to be understood as a business tool. campaigns, organizational units and business objectives. If we can quantify the financial impact of constraints, could we make a business case. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Business, Examples] Start engaging from the first click in the Customer Journey
    For example, User Experience and Customer Service professionals have. products and services to meet their needs. business, understand it we must. This may have nothing to do with the quality of our products/services, the competitive environment, changing. departments, see examples in Figure 2. product.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Business, Examples] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Some people, for example, prefer to read text, while others like images and graphics, and still others like watching videos. Why Online Presentations Belong In Every Content Strategy Whatever your feeling about business presentations, PowerPoint and its equivalents have taken their place as one. so ubiquitous in business. world.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Business, Examples] Marketing Strategies That Rock the SaaS World
    Let’s start with your product. They build products that their customers love. Shopify did the same thing with e-commerce, creating an affordable platform for small businesses selling online. Shopify, for example, created both a Shopify Expert marketplace for promoting freelancers and a Partner program for agencies.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Business, Examples] The 6 Building Blocks of Organizational Structure [Diagrams]
    Let''s explore six key components of organizational structure using some visual examples. High specialization can be beneficial for an organization, as it allows employees to become “masters” in specific areas, increasing their productivity as a result. For example, an organization that departmentalizes by function (i.e.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 10, 2014
    [Business, Examples] 18 Unexpected Formulas to Increase Website Conversions
    Isn''t it my business? know my business. What your products are. Well, then let''s just slide a whole bunch out there…” You shoot yourself in the foot and this is just one example where your opinion or the opinion of your designer could lead you astray. Your Visitors Don''t Care about your Products or your Company.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 10, 2014
    [Business, Examples] 5 Sales Prospecting Tips to Combat the End-of-Quarter Blues
    Once the prospect assures you that they do want to do business with you, you can respond with: "Great! Let''s get your order into production now so your project won’t be delayed, and we''ll deliver it after January 1st.” The end of a period is a time when your prospects have other fires burning bright. Offer alternatives. Get scarce!
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 10, 2014
    [Business, Examples] Spam Filter Basics: How to Keep Your Emails from Getting Blocked
    'It’s the holiday season, which means marketers are really busy. For example, if you’re sending a travel newsletter, you might include special offers from an airline, a hotel, and a rental car company. If one of them gets flagged, the content and links from that business could affect the filtering of the others. Reputation.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Business, Examples] 10 Ways to Mix Up Your Visual Content on Social Media
    They help your Fans connect with the meaning and message behind your brand -- not just your product. Here are two examples from Dove''s Facebook Page : Fans love to share and tag their friends in these kinds of posts, so they can help boost user engagement. So which kinds of visual content works best on social media? December 6, 2014.
  • WRITTENT  |  TUESDAY, DECEMBER 9, 2014
    [Business, Examples] 3 Conversion Psychology Principles to Use in Sales Copy
    Sales people are in the business of convincing others. Map your product to Maslow’s hierarchy, particularly the areas regarding esteem. The landing page example below from RightSignature does an exceptionally good job of clearly communicating several types of pleasure: Image source. 'Image source. People Seek Pleasure.
  • 3D2B  |  TUESDAY, DECEMBER 9, 2014
    [Business, Examples] How to Segment Your Market and Increase B2B Conversions by 355%
    You need to segment your list so you can, for example, send targeted emails and structure tailored telemarketing programs. You’d think all business managers would be clamoring to slice and dice their list into micro-segments for marketing campaigns. Why are 89% of businesses missing the boat? . Of course you do. It makes sense.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 9, 2014
    [Business, Examples] Get a Jump on Your Competition with Pre-Launch Marketing
    We don’t even have our product ready!” Because, when it’s time to launch, you will be much better off having connected with the right people in your industry, participated in some conversations and ( perhaps ) done some pre-positioning of your product or company. Marketing Strategy marketing product launch startup
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Business, Examples] The Next Era of Marketing: Hear from Seth Godin
    The CMO didn’t decide on the product line or pricing or what the toxic waste policy should be. That involves making a promise to people about what they should expect when they do business with you. You know the people who used to spend all their time spinning products when they’re released? He was hired by Yahoo! And…here, here!
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 9, 2014
    [Business, Examples] How Cookies & Website Tracking Tags Can Help Grow Your Biz
    'Have you ever looked at a product online, or visited a particular website and then later saw ads for that same product or website elsewhere online, almost as if it was following you? Example of a tag and cookie in action. Resources SEO/SEM Small Business Marketing ad pixels ad tags advertising analytics Online Advertising
  • WEBBIQUITY  |  TUESDAY, DECEMBER 9, 2014
    [Business, Examples] How to Use Reddit to Boost Your Marketing through the Roof
    You need to ask yourself: “what’s more valuable, 1,000 visitors who don’t care about my business, or 10 who really do?”. For example, let’s say that your business sells collectible music memorabilia. 'Guest post by Scott Masson. What is Reddit and How Does it Work? Reddit is a content curation and sharing site. East Coast.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 8, 2014
    [Business, Examples] What Facebook’s Crackdown on ‘Overly Promotional’ Page Posts Means for Your Business
    We’ll review what the changes are and how your business can avoid running Page posts that would be affected. According to Facebook , “overly promotional” Page posts are: Posts that solely push people to buy a product or install an app. How should a small business deal with the changes? Business hours.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 8, 2014
    [Business, Examples] The Power of Storytelling with Personalized Video
    The business challenge in this case is actually a human engagement challenge: how does a brand influence customer behaviors to compel actions (spending more or telling a friend) or avoid actions (cancelling a service or calling customer support)? 'On a matrix of customer profitability and advocacy, every brand has an ideal customer profile.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Business, Examples] One-Hit Holiday Wonders: Popular Products That Totally Tanked in the 2000s
    But the main point here is that each and every holiday season, we’re presented with a fresh array of “must-have” products, from toys and trinkets to consumer electronics. Now, some of these products go on to become store shelf staples, returning each and every holiday season while gaining (or at least, maintaining) market share.
  • VIDYARD  |  MONDAY, DECEMBER 8, 2014
    [Business, Examples] 4 Ways Marketing Automation + Video Integration = Smarter Marketing
    to product how-to’s, consumers are being entertained and informed by a massive global library of streaming cinematography every second of every day on every type of device. Here are four big business wins that can be realized by integrating video marketing with marketing automation: 1. Blog Content Marketing Product News
  • HUBSPOT  |  SATURDAY, DECEMBER 6, 2014
    [Business, Examples] UX vs. Marketing: Can These Opposites Attract?
    One campaign, one application, or one digital product simply cannot do both. Marketing is a question of persuading, seducing and attempting to manipulate people into buying products and services. Examining their business goals will make this evident. 'This post originally appeared on Agency Post. Marketing is Selling. ?Marketing
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Business, Examples] How to Create Exciting Content for a Boring Industry
    No matter your product, service or industry, you must start with your own unique voice and tone. There are a million sites out there offering business advice for owners, but none quite like the Middle Finger Project. But FICO’s goal behind its content is to “help businesses around the world fulfill their potential.”. Agreed!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 5, 2014
    [Business, Examples] 5 Ways to Create More Content Today
    As our products and services change, so do our prospects and customers. That means they’ll get the business too. Marcus shared a great example from Des Williams who runs a lighting and landscaping company. Here’s an example of how Compendium, now part of the Oracle Marketing Cloud, did that. Literally. Now go!
  • BIZNOLOGY  |  FRIDAY, DECEMBER 5, 2014
    [Business, Examples] Named account marketing: new tools and techniques to reach a limited universe
    They have spent a few years building a database of the 6,000 accounts they already do business with in North America, plus another 6,000 prospective accounts. Business marketers can fill out their customer and prospect records by appending certain data elements purchased from third-party data vendors. What a luxury! Makino’s approach? 
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Business, Examples] The #1 Killer of Your Ecommerce Business May Be Indifference
    'There are several reasons your ecommerce business could face difficulty, from the losses to competitors to product dissatisfaction. You spend so much time making sure you’re bigger, better, and stronger than your competition -- that your products stand up to intense scrutiny. What Customers Perceive as Indifference. Ecommerce
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 4, 2014
    [Business, Examples] The Good, the Bad, and the Ugly in Using Customer Data for Marketing
    Moreover, it allows businesses to align their messaging to the needs and interests of their audience. One primary goal is to drive personalized buyer conversations that yield measurable outcomes in contributing to the sales forecasted pipeline as well as closed business. year-over-year growth in their customer win back rates, and an 8.1%
  • MARKETING ACTION  |  THURSDAY, DECEMBER 4, 2014
    [Business, Examples] 20 Social Media Terms for Non-Digital Natives
    Businesses have been doing the same thing with Big Data for years. When a person takes over the online identity of another person or company–with either playful or malicious intent–to control that business’s or person’s brand equity. When someone mentions “reach” do you think of toothbrushes? It’s okay, I’ve got your back.
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Business, Examples] Why Trusting Your Gut Is The Worst Marketing Move You Could Make
    'Here’s a tip: When it comes to marketing your business, leave your “gut” out of it. There are mounds of information about your business just waiting to be mined and analyzed, information that can help you drive more powerful, effective marketing campaigns. Domino’s and Paychex couldn’t offer more dissimilar products and services.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 3, 2014
    [Business, Examples] Tips to Creating an Online Gift Guide That Delivers the Goods
    'One of the best marketing tools your small business or non-profit can create during the holiday season is a gift guide. Everyone needs a little inspiration this time of year, so why not showcase your products and services in an easy-to-buy format? Products all have a similar color scheme. Ideas pertain to the business.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 3, 2014
    [Business, Examples] Armageddon for Isolated Marketing: Why Organizations Can’t Go It Alone
    From the rise of the empowered buyer , to increasingly competitive landscapes, to simple production capabilities, leading marketing organizations are meeting today’s challenges through strategic collaborations and meaningful business connections – while isolated organizations are being left behind. Twittersphere: It is I, Skeletor!
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Business, Examples] How to Track Content ROI: A Step-by-Step Guide
    'There’s no doubt that content marketing can boost your brand awareness and improve public sentiment towards your company and its product offerings. Example 1: Online Sales. Example 2: Lead Generation. In the examples above, this would give the blog post full credit for sales of both books and swimming pool installations.
  • LEADERSHIP  |  TUESDAY, DECEMBER 2, 2014
    [Business, Examples] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
    There are, however, savvy marketers that not only focus on ROI but place a high demand on their content marketing campaigns to generate maximum, high quality, qualified leads for their business. Let’s look at one example of this. Content is King”, “Content is Queen”, “Content is the Oxygen for Digital Marketing”, and so on.
  • FATHOM  |  TUESDAY, DECEMBER 2, 2014
    [Business, Examples] The Ultimate 2015 SEO Redesign Checklist
    Set-up goals within GA: Every digital marketer focused on driving true business impact knows the importance of setting up goals in Google Analytics. Seeing how your competitors present their products or services (in terms of imagery, content, placement, and hierarchy) can be extremely helpful and save you a lot of time.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Business, Examples] Content Marketing Is A Strategic Solution To A Strategic Problem
    In order to make content a strategic solution to a serious challenge inside your business, you have to start with defining the problem and then building the business case to solve it. If your business isn’t creating engaging content across ALL stages of the buyer journey, then you are losing ground to your competition.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Business, Examples] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    What are the top barriers to adopting social business practices? 48% of marketers curate noteworthy content from third-party sources weekly (this post is an example). 66% of marketers claim that social indirectly impacts their business performance but only 9%t claim that it can be directly linked to revenue. NewsCred ). Really.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 2, 2014
    [Business, Examples] Creating a Marketing Plan That Won’t Die a Slow, Miserable Death
    'The new year is fast approaching, and many organizations are busy compiling their annual marketing plans. The plan that’s been created is not aligned with business objectives for the upcoming year, or, 2. Business Objectives: What do you want to get done? Business Objectives. Why does this happen? Marketing Initiative.
  • B2B MARKETING UNPLUGGED  |  MONDAY, DECEMBER 1, 2014
    [Business, Examples] Ask Customers What They Want to Say, Not What You Want to Hear
    Here’s a fun example I ran into a few years ago at a telecoms company. Customers were spending far too much time trying to decipher the bills and allocate them properly across their own cost centres, so when a handsome competitor showed up with pretty statements, we were losing business. We marketers love to gobble data. My goodness.
  • MARKETING ACTION  |  MONDAY, DECEMBER 1, 2014
    [Business, Examples] Advocacy Marketing Part 2: Building Your Plan in 5 Steps
    happy customers, employees, and partners) spread the word about your company, products, and services via their networks and communities. Forrester Research reports that 85% of B2B decision-makers rely on online communities when researching business technologies. For example: Increased revenue via customer referrals. Ring a bell?
  • VIDYARD  |  MONDAY, DECEMBER 1, 2014
    [Business, Examples] Maximize your Holiday Marketing: Six Pointers for a Festive Video
    '‘Twas the week before the holidays, and the marketers were busy, Creating holiday campaigns had never been easy. In keeping with a genuine message and straying away from a product-centric, promotionally-messaged video, the holidays are a time to make a video with a fun, personal and lighthearted tone. asked Leah. Looking for ideas?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 30, 2014
    [Business, Examples] 4 (More) Attributes of Your Next Content Marketing Star
    Content marketing is becoming vitally important to every business as a means to engage buyers early on in the purchasing process. For example, basic HTML was used to develop this quiz as a blog post: What’s Your Content Marketing Animal Spirit? 'Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 28, 2014
    [Business, Examples] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
    After all, what business is not looking for new customers?  . see closed businesses everywhere in the Tampa/Saint Petersburg areas and I think “There’s another marketing failure.” ” Marketing is the life blood of business today. Failure to market your business effectively, it is good-bye. Amanda.
  • VIDYARD  |  FRIDAY, NOVEMBER 28, 2014
    [Business, Examples] Oracle, Deltek, (and Vidyard!) Share How They’ve Used Video Analytics in Real Campaigns
    But when we drilled down to see if our video was performing from a business goal perspective, we realized it was underperforming: Extremely Low Form Submissions: also known as 0. Increased lead interest qualification: Greater insight into product features and solution areas of interest for prospects. So … use that data! Aight? minutes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 27, 2014
    [Business, Examples] An Example of Twitter’s Real-Life ROI
    So I want to provide an example of Twitter facilitating important connections between people in the real world (it even involves Mark). Mark liked her work, and he asked if she would be willing to create a video for his business. Mark liked her work, and he asked if she would be willing to create a video for his business.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Business, Examples] How a Small Business Owner Turns Instagram Followers into Customers
    'Small businesses are flocking to Instagram to create an album of marketing eye candy. Kate Marie Grinold Sigfusson, the owner of luxury baby brand Babies4Babies , says her small business gets more customer conversions through Instagram than any other channel, social media or otherwise. They are our community,” Sigfusson says.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 26, 2014
    [Business, Examples] The Power of the Pivot: Get Started with Excel Pivot Tables
    'If you rely on spreadsheets to manage any aspect of your business, pivot tables will make your life a lot easier. For this example, I’m using Excel 2010 (for Mac users, this is synonymous with Excel 2011) because it’s still the predominant version used by most small and mid-sized businesses. What is a pivot table? Use headings.
  • 3D2B  |  TUESDAY, NOVEMBER 25, 2014
    [Business, Examples] Step by Step to B2B Appointment Setting Success
    'Even in a world where people are able to conduct much of their business virtually, face-to-face meetings still play an important role. For example, you can set appointments to introduce your solutions even if the prospect hasn’t thought about using them in a project. So, how do you get more live appointments? Decide Who to Call.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 25, 2014
    [Business, Examples] LinkedIn Networking Tips: How to Increase Connections and Engagement
    Whether your goal is to make some connections or potentially find new sources of business, you want to make a great first impression. Here's an example of a simple but clever headline from our Senior Partner, Sylvia Montgomery: Hip & seasoned A/E/C marketer. No “Check out our new great product” type posts.
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 25, 2014
    [Business, Examples] 5 principles of Information Architecture & why it matters to marketing
    well-structured site or app can be a real differentiator for your customers, especially with eCommerce or where you have a large number of products. The consequences for a business if their site content is neither usable nor findable could be severe. Closed card sorting – align products to a pre-defined set of categories.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 25, 2014
    [Business, Examples] The Never-Ending Cycle: Content Informs Data Informs Content
    By monitoring how and when people interact with your business, you can begin to see patterns and time your outreach accordingly. For example, an offer made on Facebook may receive much less play than the same offer delivered via email. Take webcasts, for example. 'The most effective content is informed by strong data.
  • HUBSPOT  |  MONDAY, NOVEMBER 24, 2014
    [Business, Examples] Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals
    While not all of these may be applicable to your business and your audience, they can give you a jumping-off point for new personalization ideas. For example, someone who is married may be interested in a two-for-one vacation offer via email. Gone are the days of the generic blast email and one-size-fits-all website. 1) The Basics.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 24, 2014
    [Business, Examples] The Rise of the Specialist: The Advantages of Specialization in Management Consulting
    Examples of this style might include specialization in social media consulting, succession planning guidance, or strategic planning. Many of today’s business challenges are challenges that are being faced globally, and it’s easier than ever for top specialists to communicate with clients around the world.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 24, 2014
    [Business, Examples] 4 Emails Your Service-Based Business Should Send
    'Whether you’re a fitness coach, a dentist, run a plumbing company or a computer repair business, as a service-based business, your email marketing needs and desired outcomes may not exactly fit that of a retailer. For example, Jorgensen Orthodontics ran a pumpkin carving contest on its Instagram page. Contests. Videos.
  • HUBSPOT  |  MONDAY, NOVEMBER 24, 2014
    [Business, Examples] The Science of Productivity: How to Get More Done in a Day
    In many cases, we are the ones responsible for our own lack of productivity. Since most of us more successful and happy when we''re productive, we''ve all become a little obsessed with hacks and shortcuts. Is there a secret to high productivity? But with some work, many of the barriers to productivity are solvable.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 24, 2014
    [Business, Examples] Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore
    BzzAgent says brand advocates are: 75% more likely to share a great experience about a product. This post – part 1 of 2 – will attempt to tie a bow around the business case. happy customers, employees, partners, and fans – to spread the word about your company, products, and services via their networks and communities.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 24, 2014
    [Business, Examples] Lead Nurturing: What it is, and what it is not
    lot of marketers say they are “nurturing” their prospects, when in reality, all they are doing is sending out nice brochures, landing page links or marketing copy focused on product releases or company announcements. Let me break it down even further by giving a few examples of what is and what isn’t lead nurturing.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 21, 2014
    [Business, Examples] Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
    'I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. This means that solution statements sound pretty much alike, even when the actual products are different. Sailthru is a good example.
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Business, Examples] It’s the Little Things: How HubSpot Writes Microcopy
    Every time I read microcopy that shows personality, it reminds me there are real humans behind a website''s or product''s design. While some users may not get the movie reference (Matilda Wormwood from the movie Matilda went to Crunchem Elementary School), for those who do, this is a delightful example of nostalgia marketing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 20, 2014
    [Business, Examples] Should CTR be a Key Performance Indicator for B2B Advertisers?
    Click-through rate is useful in measuring how successful you are at engaging a particular audience with a specific ad message, but beyond that, it does not necessarily translate to business results. See the examples below: Having very aggressive calls to action. When it is causing your more important business metrics to suffer.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Business, Examples] A Beginner's Guide to Retargeting Campaigns
    'We''d all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Awareness campaigns are useful when you want to re-engage website visitors and tell them about relevant products, features, or announcements. People pop over to your website then leave.
  • VIDYARD  |  WEDNESDAY, NOVEMBER 19, 2014
    [Business, Examples] 7 Critical Components of Believable Testimonial Videos
    Where you work is sweet and the product or service you sell is stellar. Check out a great example of a video testimonial for Swipely: Swipely has mastered the art of the quick, to-the-point, and benefit-focused testimonial video. Nobody cares about the features of your product. You can create that goldmine in post-production.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [Business, Examples] How to Do Competitive Analysis in a Crowded Industry
    Often these are by product or service names (for example “car insurance”) as well as general industry searches (“insurance companies”). We’ve worked with many businesses to provide marketing strategies and execution that result in growth. Contact New Incite today. Some Rights Reserved.
  • CRIMSON MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Business, Examples] Infographic: Mobile Market Domination and How to Adapt
    The dominant paradigm of the past, in which desktop or laptop computers were the primary technology for home and business internet access alike, has come and gone. For example, a mobile credit card processing system will ensure buyers on mobile devices will be able to complete purchases smoothly. Digital Marketing Infographics
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Business, Examples] 4 Surefire Ways to Prep for Mobile and Tablet Holiday Shoppers
    To help you cater to mobile and tablet shoppers this season, we’ve created a few tips to make sure your business is attractive to smartphone-savvy consumers. Customers will reach out to you via social media for information about exchange policies, store hours and product questions. Use Google My Business. 'Brace yourself.
  • EARNEST ABOUT B2B  |  WEDNESDAY, NOVEMBER 19, 2014
    [Business, Examples] Has technology made marketing easier and better, or just faster?
    can’t talk knowingly or easily draw comparisons to an era in the business that I didn’t work in. Take this year’s John Lewis Christmas ad as an example. recently read a great article about ‘The Disease of Being Busy.’ 'Technology and data allow us to get our marketing right. We just need to take the time. Your attention, please.
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 18, 2014
    [Business, Examples] This is the week that was: The science of Christmas charm
    There are a lot of things that are ridiculous about The Apprentice , but the thing that stands tall above them all are the ‘focus groups’ they use each week – asking a very particular group of people, out of context about some baffling product they have made the day before. Business news of the week. 'The one and only b2b round up.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 18, 2014
    [Business, Examples] 5 Terrific Tips for Stellar Holiday Service on Social Media
    Most small businesses and non-profits have caught on to this trend and share gift guides, mention upcoming sales or specials services, and/or provide year-end donation suggestions. Current or potential customers are extremely vocal on social and reaching out to a business publicly on Facebook or Twitter garners the attention of many.
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 18, 2014
    [Business, Examples] 3 Ways To Use Your Data Today For Successful Marketing In 2015
    For example, those accounts that have a low level of activity (maybe they have visited your site once or twice) could be sent an educational whitepaper or an infographic. Homepage hero banners, for example, can be targeted to different individuals according to how close they are to making a purchase. BUILD THE ULTIMATE CONTENT PLAN.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Business, Examples] Perfecting the Art & Science of Engagement Marketing at Panasonic
    If you have the same impression, you’d be just as surprised as I to learn that over 70% of Panasonic’s revenue stream actually comes from their B2B business – selling automotive & industrial systems, high end projectors, electric batteries, inflight entertainment systems, etc. A: How do you measure your success? These are big numbers.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 18, 2014
    [Business, Examples] Best Practices for Buying Marketing Technology: David Raab and Atri Chatterjee Discuss
    Determine your business goals. But a 10 percent improvement in my conversion rate, or 10 percent increase in leads that are qualified and sent on to marketing, those are examples of specific and quantifiable goals. Oftentimes that is more important than having every last feature and whiz-bang capability that may be in the product.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 18, 2014
    [Business, Examples] 8 Ways to Get More Value from Your Next Trade Show
    Attending a trade show can build business relationships; if your organization goes the extra mile and becomes an exhibitor, a show can also be an excellent opportunity to position your brand as a thought leader. So if your goal is lead generation, consider this crazy-like-a-fox strategy: don’t hand out your business cards.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Business, Examples] 4 Creative Ways to Make Your Website More Personalized
    It''s made it easier and easier for companies to personalize their products, services, and marketing to individuals -- but it''s also risen consumer expectations. For example, let''s say you sell time management software and you have two very different personas. 'We''re now encountering more personalized experiences than ever before.
  • CMO ESSENTIALS  |  MONDAY, NOVEMBER 17, 2014
    [Business, Examples] How to Achieve the Right Blend of Art and Science for Marketing
    Transforming your company’s products and services into a compelling story that resonates with current and prospective buyers takes creativity.   This includes understanding behaviors such as why and how customers buy; select products, services and companies; and remain loyal or decide to defect.  And if so, how do we “right the boat?”.
  • SAZBEAN  |  MONDAY, NOVEMBER 17, 2014
    [Business, Examples] Leveraging LinkedIn for Business
    This is certainly the case with LinkedIn, a social media site designed with business in mind. At its core, LinkedIn was created as a place for business professionals to network. It’s a place where businesses can form new partnerships, where employers can look for new employees and vice versa.
  • VOICE-BASED MARKETING  |  MONDAY, NOVEMBER 17, 2014
    [Business, Examples] 5 Pieces of Advice for Entrepreneurs…by Entrepreneurs
    Between Built In Chicago, Anyone Can Learn to Code , and 1871 —just to name a few—the Windy City proves over and over again that it is a place where businesses (and ideas) come to thrive. 'We’ve written before about the uniquely supportive startup culture that Chicago is fast becoming known for. Stress customer service. Caring sets you apart.”
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 17, 2014
    [Business, Examples] Put a Little Personality into Selling
    In closing, provide examples of solutions accepted by others the persuader respects. During your closing, provide examples of others that have accepted the solution, use a low-key, assumptive close to assist them with their goals; avoid hard, “ask for order” selling and help them to make a positive decision. Sales Trainin
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 17, 2014
    [Business, Examples] Your December Holiday Marketing Checklist
    To ensure your business maximizes holiday sales and makes the most of the quickly approaching holiday frenzy, we’ve compiled this handy checklist of marketing tips and reminders – Let’s get to it! Even if your business doesn’t have an online presence, you can still take advantage of this shopping event with a tie-in.
  • WRITTENT  |  SUNDAY, NOVEMBER 16, 2014
    [Business, Examples] 7 Ways to Spot Epic Copywriters for Your Site
    They are also reliable professionals who take a genuine interest in your business. If the writer can’t sell his own product, he won’t sell yours. If your potential copywriter is working with well-known businesses, particularly those known for their high-quality web content, she may be worth hiring. No problem, hire a copywriter.
  • THE B2B RESEARCH BLOG  |  SUNDAY, NOVEMBER 16, 2014
    [Business, Examples] B2B market research – 10 unique features
    As you go about your daily business it’s unlikely that you’ll come into contact with many people who think that a pair of jeans and a nuclear power plant have a lot in common. The example is tongue-in-cheek, but the point is quite serious. Business decision makers conduct a lot of their transactions by phone.
  • SYNECORE  |  SATURDAY, NOVEMBER 15, 2014
    [Business, Examples] Marketing Students: Education vs. Application
    went to an exceptional university with an outstanding business school and I will never regret that decision. had great professors that taught me life lessons and helped me learn and grow professionally, and my marketing classes allowed me to understand the importance of marketing and branding as essential business functions. Branding.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 14, 2014
    [Business, Examples] 3 Easy, Last-Minute Black Friday Ideas You Can Use
    'The holidays are a busy time for every small business. That’s why we’ve created a list of last-minute marketing ideas to make sure your business brings in the Black Friday bucks. “Definitely create content that highlights what kind of deals or cool products you have for Black Friday.”
  • REVENUE JOURNAL  |  FRIDAY, NOVEMBER 14, 2014
    [Business, Examples] How to avoid the most common business failure
    'My husband came into my office recently for one of our always-enjoyable discussions, settled into his business philosopher’s chair, and asked me, “What’s the most common cause of business failure?” We agreed it was the reluctance of the business owner to leave his comfort zone and make necessary changes. Rigid, in fact.
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Business, Examples] 9 Real-Life Conversion Rate Optimization Tests to Try Yourself
    'I don''t know about you, but I learn best by looking at examples. But in conversion optimization, examples are especially hard to come across. Here''s an example of the slide-in: To test this out, we added slide-in CTAs to 10 of HubSpot''s highest-trafficked blog posts. ContentVerve.com was the one to debunk it all. The result?
  • THE POINT  |  FRIDAY, NOVEMBER 14, 2014
    [Business, Examples] Report: Trade Shows Generate Highest Quantity & Quality of Leads
    tactic like PPC, however, may generate fewer leads overall, and possibly even a lower proportion of “quality” leads, but may ultimately deliver more pipeline or closed business as measured by ROI. Sure, demos attract more qualified leads, because prospects who want to view the product are inevitably further along in the sales process.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 13, 2014
    [Business, Examples] 2014 Holiday Sales and Trends – Will This Year Be Merry & Bright?
    'Every year, projected holiday sales and trends give businesses important insight into what they may expect, prepare for, focus on, or improve for a successful holiday season. Holiday ecommerce sales will increase 9% for small-to-medium sized businesses. Big Ideas to Make the Most of Small Business Saturday. to $616.9 increase.
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 13, 2014
    [Business, Examples] Misinterpreting Customer Data: Good Data Can’t Save Bad Marketing
    'Recently, a Harvard Business Review article suggested that the downfall of Tesco, a UK based grocery giant, was in part due to an overreliance on data-driven marketing practices. Research shows that businesses effectively using customer analytics enjoy 10.5% where marketers are only looking at business exchanges. annually.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Business, Examples] One Simple Secret for Getting Your First 100 Trial Customers
    You are finalizing the details of your products and services, and you’re even getting pretty good traffic to your website through your online marketing , SEO and advertising efforts. For example, users who have already visited your site and signed up for your service don’t want to be asked to sign up again. What’s the problem?
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