KoMarketing Associates

JANUARY 12, 2017

Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. There are many more steps involved – and even more if you want to ensure a successful launch in the China market. It’s a realistic outline of 8 steps to help you get started with this key piece to an overall digital marketing plan in China.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120

KoMarketing Associates

SEPTEMBER 8, 2015

Organizations request information from KoMarketing for a range of business reasons. For example, one prospect recently contacted because they felt their existing PPC vendor was failing to grow with their organization. We receive a lot of questions about our “online marketing process”. Related Posts.

PPC 120

PPC Social Media SEO Marketing Management 120

KoMarketing Associates

APRIL 13, 2017

The ultimate goal of business is to capture more customers and close more deals. Successful conversions start with an initial touchpoint: a website visit, a PPC ad, or a social media post. As many B2B marketers know, PPC is an effective way to generate leads in both China and the US. But this does not happen overnight.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

seo.co

SEPTEMBER 25, 2023

There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. Most businesses have adapted by putting at least a little time and effort into their search ranking strategy. Develop your own online presence. Close deals.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

KoMarketing Associates

AUGUST 11, 2015

The extended sales cycle we face in B2B online marketing adds to the confusion. While clicks (and other activity metrics) are generally not the best performance indicator they give advertisers an idea of the extent of the reach and awareness being generated through their PPC program. What is the Best Way to Present This Metric?

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

KoMarketing Associates

JUNE 22, 2017

For B2B companies, advertising a product or service to businesses through search engines is the perfect way to generate leads. Create a Keyword List Targeted Towards Businesses. The first tip when it comes to improving B2B PPC lead generation revolves around selecting keywords and understanding who will be searching for them.

Lead Generation 122

Lead Generation PPC Paid Search Agency Tips 122

Biznology

JUNE 11, 2015

If you’re marketing your business online, you must account for links. Not only are links enormously important, but link acquisition itself actually fits in quite naturally with other digital marketing strategies. For these reasons alone, you should make link acquisition a priority within your online marketing.

Online Marketing 80

Online Marketing Public Relations PPC Advertising Agencies 80

Outbrain

NOVEMBER 16, 2022

45% of small businesses are using it already, and this year in the US, nearly $233 billion is forecast to be spent on digital ads. That’s why marketers must be smarter about which paid traffic sources they are using and when, and how much to invest in each. If you’re in B2B marketing, then don’t overlook LinkedIn.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

KoMarketing Associates

MARCH 13, 2014

As such, Baidu presents an attractive opportunity for B2B marketers looking to achieve visibility in the Chinese market. Baidu PPC Advertising is one mechanism for B2B companies to enter Chinese market via online marketing. a local website link or local certificate of incorporation).

PPC 120

PPC Adwords Search Engine Marketing Work Management 120

Valasys

MAY 25, 2023

The Ultimate Guide to Creating an Online Marketing Campaign That Drives Conversions: 10 Expert Tips for Success In today’s digital age, creating an online marketing campaign that drives conversions is essential for businesses striving to thrive in the highly competitive online landscape.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

KoMarketing Associates

MARCH 3, 2015

A B2B PPC Optimization Checklist. Some PPC managers recommend the utilization of multiple AdWords campaigns. Big picture: make sure to evaluate AdWords extensions to determine viability for your specific campaign and business objectives. B2B Online Marketing Blog Search Engine Advertising'

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

Tomorrow People

MARCH 19, 2012

Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. Put simply, “Paid search marketing is the process of gaining traffic by purchasing ads on search engines.

PPC 120

PPC Cost Per Click Advertising Agencies Paid Search Agency 120

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals.

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

KoMarketing Associates

MAY 25, 2022

This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business. >” Instead of targeting the main keywords for your business, look for longer-tail keywords that indicate high buyer intent. . If you want to generate a pipeline, you need leads.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Stevens & Tate

JANUARY 6, 2023

No matter how big your business might be, whether it’s a small mom and pop store tucked away in a small town or a large corporation, advertising is an absolutely vital component of your success. If you do not invest in marketing your business, you’re unlikely to be able to spread any brand awareness.

Advertising Agencies 115

Advertising Agencies Planning Paid Search Agency Mobile Advertising 115

seo.co

SEPTEMBER 13, 2021

Many marketing experts like to work on SEO and PPC separately. While this isn’t a bad idea, incorporating SEO and PPC campaigns can make for a more effective marketing mix. Comparing SEO and PPC. However, how does aligning the two fare for your business? Pay-Per-Click Marketing. Let’s have a look.

Paid Content 121

Paid Content Organization Campaigns PPC 121

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. Baidu PPC Versus Google AdWords: 8 Key Differences. Key KoMarketing Milestones.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Content Marketing Institute

JANUARY 22, 2019

Nor is figuring out how to apply those elemental insights in pursuit of our own business goals, audience needs, and competitive opportunities. We hope you’ll love every one of the examples included in the full e-book. Enabling influential members of your audience to share their experiences with your business. Click To Tweet.

Examples 106

Examples Top of Funnel Content Marketing Paid Search Agency 106

Martech

FEBRUARY 1, 2023

After completing numerous UA to GA4 migrations, one issue that appears in almost all instances relates to categorizing existing marketing links into Google’s newly defined channels. Old online marketing links with UTM parameters are no longer being categorized the same way. Note there are no capitalizations allowed.

Tagging 120

Tagging CPC Cost Per Click Campaigns 120

KoMarketing Associates

DECEMBER 20, 2022

In a past blog, we detailed GA4 conversion tracking for B2B marketers — from how GA4 defines a conversion (and how it differs from UA) to how to track key business conversions in the platform. For example, a first-time user visits your site and in UA they’re called a New User while in GA4 they’re called a First Visit.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Outbrain

AUGUST 27, 2018

With so many updates, upgrades, new tools and platforms out there, it can be hard to keep up with the latest PPC tips to keep turning out the numbers. A great tip is much more than a feel-good tip to keep you busy. Most marketers are not using it. The use of emojis as a communications tool in online marketing is growing fast.

PPC 38

PPC Paid Search Agency Marketing Analytics Tools Landing Pages 38

KoMarketing Associates

DECEMBER 14, 2017

As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. It’s been a busy year – a lot has happened in the digital space in China – and I’ve been doing my best to stay on top of the latest trends.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

KoMarketing Associates

JANUARY 2, 2018

As the B2B marketing responsibility list continues to grow, further training and the opportunity for marketers to learn additional skills and technologies is essential. If your organization’s financial resources are like ours, investments need as clear a tie as possible to bottom-line business performance.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Content Marketing Institute

NOVEMBER 8, 2018

I don’t care if some results mix with other business types. For years, online marketing experts have suggested pursuing SEO keywords that have a high volume and low competition. For example, what opportunities do they have to call or interact with the chat feature? But PPC does have value. Sounds good, right?

Keywords 87

Keywords Intent Resources Top of Funnel 87

seo.co

AUGUST 20, 2020

Pay per click (PPC) Ads. If you’ve spent any time reading about online marketing, you’ve likely seen the acronym “SERP,” or heard references to it in the context of search engine optimization (SEO). For example, the entry in position 1 usually gets 31.7 For example, if you type in “who was the first American president?”

SERP 111

SERP Paid Content PPC Cost Per Click 111

KoMarketing Associates

MARCH 20, 2018

For businesses, it’s important to note that customer experience isn’t just customer support. Customer experience encompasses all the interactions a person has with your business. The challenge with creating the perfect experience is that very rarely are businesses unified. Take for example the term “marketing automation.”

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

Stevens & Tate

AUGUST 26, 2022

One of the biggest benefits of online marketing is that it allows you to collect valuable data about your customers as well as your target audience in general. It also gives you a chance to pinpoint what is and isn’t working as far as your marketing efforts are concerned. A good example of this is Netflix.

Campaigns 93

Campaigns Advertising Agencies Paid Search Agency Fulfillment 93

KoMarketing Associates

JANUARY 29, 2015

Even so, there is often confusion from senior leadership with respect to how PPC works and what the organization is getting from their search engine advertising budget. All questions should start with the PPC budget. Here are some examples based on our own experience working with clients and senior leadership.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

KoMarketing Associates

JANUARY 30, 2018

Another great resource is PPC Hero , which covers so much more than just AdWords and Bing. It’s updated and relevant on a variety of PPC issues and challenges. They’re well-respected in the field and are frequent contributors at influential marketing publications, as well as conference speakers. LinkedIn Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

DECEMBER 5, 2017

Dianna Huff , Founder and President, Huff Industrial Marketing, Inc. Since we work with small industrial manufacturers, my company is putting time and effort into becoming a member of and participating more with statewide business organizations in New Hampshire, where we’re located. Bart Mroz, Co-Founder and CEO, SUMO Heavy.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

EMagine B2B Blog

JANUARY 24, 2014

For example, if you start the web project and your company decides to redo that logo the founder’s art school nephew designed twenty years ago, or you are in the process of changing your market focus, those considerations alone require some serious focus before your web site re-design can really gain traction. Messaging with Clarity.

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). How performance marketing can help marketers succeed.

Marketing Attribution 99

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 99

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Webbiquity

DECEMBER 18, 2018

The business world is littered with examples of companies that have struggled to enter a new market. Thankfully, there are new market entry strategies that work, as long as you’ve done your business model homework to understand customer needs. Here are six crucial steps to successfully enter a new market.

Training 214

Training Planning Work Management Marketing Management 214