markempa

JUNE 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But fortunately the rules have changed. During our interview we cover a variety of topics that are relevant to lead generation, PR and marketing.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

SmartBug Media

FEBRUARY 5, 2021

You might first be thinking, well, what is “demand generation” marketing? Demand generation marketing is when a company excites customers about its product or service. Inbound marketing is just one of the methodologies that fits into this model. Event marketing isn’t dead—it’s virtual. This is the No.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Account Based Marketing Marketing & Strategy 105

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Vidyard

OCTOBER 3, 2018

It gives you the power to put your videos in all the right places and quickly create channels for events, departments, or products. What are the benefits of using a video library for business? The average B2B business has published 377 videos and plans to double that in the next 12 months.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Vidyard

OCTOBER 3, 2018

It gives you the power to put your videos in all the right places and quickly create channels for events, departments, or products. Video in Business Benchmark Report Know where you stand, so you can stand out. Get the Report What Are the Benefits of Using a Video Library for Business?

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

SmartBug Media

FEBRUARY 5, 2021

You might first be thinking, well, what is “demand generation” marketing? Demand generation marketing is when a company excites customers about its product or service. Inbound marketing is just one of the methodologies that fits into this model. Event marketing isn’t dead—it’s virtual. This is the No.

Demand Generation Agencies 96

Demand Generation Agencies Demand Generation Account Based Marketing Marketing & Strategy 96

Zoominfo

OCTOBER 5, 2021

GTM strategies help specifically with expanding a brand’s new product or services. What is a Go-to-Market Strategy? A GTM strategy outlines the necessary steps for putting a product, service, or solution on the map. New Markets: A GTM plan for testing known and unknown untapped markets.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Webbiquity

JANUARY 25, 2018

With so many products and services on display, each more enticing than the last, how can you possibly hope to get a leg up? Unlike the typical retail buyer, B2B customers typically spend a significant amount of time researching the products or services they’re most interested in even before they arrive at the trade show.

Trade Show 207

Trade Show Buy B2B Work Management 207

Brandpoint

NOVEMBER 15, 2021

In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home. Providing these two choices will make it easier for event marketers in the long run and will present your company as one that wants to provide accessible and inclusive access to your events.

Trends 157

Trends Planning Work Management Contingency Planning 157

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

markempa

JUNE 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Simply put, the web has changed the rules for press releases. Simply put, the web has changed the rules for press releases. mean, come on.

PR 120

PR Lead Generation Rules Generation 120

Martech

SEPTEMBER 7, 2022

Although much hype surrounds gaming and consumer-focused virtual spaces like Fortnite and Meta’s Horizon Worlds, a large portion of that $13 trillion pie will be dedicated to business communications. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns.

Enterprise Management 111

Enterprise Management B2B Marketing B2B Marketing Management 111

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Oktopost

APRIL 6, 2023

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. Thought leadership is, in many ways, a form of competition between one business and the rest. Your employees are the lifeblood of your business. This is the purpose of thought leadership.

Thought Leadership 69

Thought Leadership B2B Thought Leadership Ad Building Social Media 69

Brandpoint

MARCH 31, 2020

Here are some reasons why it’s worth pivoting to this tactic in lieu of event marketing: Just as you’re working from home, so are a majority of your clients. For example, if you’re a financial services website, you can filter it down to any publication that deals with finances.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Vidyard

OCTOBER 10, 2018

Unlike testimonials which are often edited to show the business in the best light possible, customer reviews give the whole unbiased story, giving them extra value. Events Whether you’re an event sponsor or organizer, consider the opportunity to gather video reviews as a bonus to event marketing.

Peer-to-peer 90

Peer-to-peer Terms and Conditions Outreach Guidelines 90

Navigate the Channel

OCTOBER 12, 2022

Consider all that your business or organization has done and planned for during the last year (or two) and tie those things into your trade show goals. Do you plan to launch a new product or service? Do you want to enter a new market? Build awareness for a business extension? Two Weeks Out. At the Trade Show.

Trade Show 65

Trade Show Marketing Budget Creation Paid Search Agency Bundling 65

markempa

FEBRUARY 24, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If you have more than a passing interest in writing a business book, this is worth checking out.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Generation 120

Hubspot

FEBRUARY 1, 2021

Rather, use an email marketing service to send a personalized email to your contacts and prospects. Aside from using options like MailChimp, Emma, or ConstantContact, you can also use Marketing Hub to reach out to previous attendees. Leverage event sponsors for promotion. But they're busy. Really busy.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

SpotMe Blog

AUGUST 18, 2022

They may even have gone on a business trip and misplaced their headphones. To see more benefits of virtual events for both hosts and attendees, check out Virtual Events: Introductory Guide to the Future of Conferencing. #5) And with so many virtual and hybrid events, this type of service is not always feasible.

Enterprise Management 105

Enterprise Management Work Management Marketing Management Software 105

markempa

JANUARY 24, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Marketing Spend Shifting to Below-the-line | Main | Podcasts vs. Webinars which is better? I tend to agree. I tend to agree.

Lead Generation 120

Lead Generation Small Business Marketing Generation B2B Thought Leadership 120

ClearVoice

SEPTEMBER 4, 2020

More than 3 in 4 consumers use Google Maps when searching for nearby businesses. Content marketing statistics for email. Almost 70 percent of B2C marketers say they have developed social media stories in the last 12 months. ( More than 200 million Instagram users visit a business profile at least once per day. Brandify ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Google Small Business: Launching a Web-Based Business. Event Marketing.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Valasys

MARCH 27, 2020

At a time of the global pandemic, flextime is transforming B2B work culture by empowering the employees working from home to work on their own schedule; thus, contributing to business continuity and also holds immense potential for the post-pandemic work culture evolution. It’s time to implement the same philosophy in business.

Work Management 59

Work Management B2B Allocation Marketing Management 59

markempa

MARCH 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Wolf argues, "The real asset for marketing managers is numbers. the ones we help generate with targeted, addressable marketing campaigns."

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Hubspot

DECEMBER 14, 2017

Here are nine proven Facebook marketing tactics you can use to drive foot traffic, build brand awareness, and increase revenue potential. 9 Tactics for Your Local Facebook Marketing Strategy. Standing out can be difficult when you’re surrounded by hundreds of other businesses all vying for attention. Share Reviews. Networking.

Facebook 78

Facebook Tactics Marketing & Strategy Marketing Strategy 78

markempa

JUNE 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Link: MarketingSherpa.com : How to Market to Small-Medium Businesses Via IT Consultants & Resellers. What do you need?

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

Belkins

JULY 15, 2019

Next, you determine the main issue that motivated them to seek your services or the issue they solved with your services. These pain points should be the focus of your B2B marketing efforts. Yes, content rules even in B2B. If your business doesn’t provide content, start creating it. Video content.

Lead Ranking 42

Lead Ranking Lead Scoring Sales Qualified Leads Ideal Customer Profiles 42

Valasys

APRIL 10, 2020

Issac Brower, Enterprise Sales Executive at Bizzabo summarizes the importance of building a personalized account-based marketing strategy as follows: “The basic truth about marketing is that information rules. Account-based marketing, on the other hand, turns the conversational marketing funnel upside down.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

markempa

AUGUST 14, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They have consolidated the best advice from top-notch professional service sales experts.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

OCTOBER 17, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Do you have to understand the customer buying cycle?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Generation 120

markempa

AUGUST 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ive been using LinkedIn for several years because its geared more for business people. And if not, should you start? And if not, should you start?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

markempa

JUNE 26, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market While youre visiting Johns blog, be sure to subscribe to his newsletter.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

markempa

JANUARY 23, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I share more ideas on what marketing can do to create and nurture leads before handing them off to the sales force. It’s great. It’s great.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Marketing 120

markempa

OCTOBER 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

markempa

OCTOBER 11, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Thought leadership gives you an edge to combat commoditization and attract more business. Become a thought leader ! Become a thought leader !

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120