Webbiquity

JANUARY 22, 2021

In the US alone, around 627,000 new businesses open each year across a range of industries. You need to make sure that your products and services cannot be bought anywhere else – as this gives you an edge over your competitors and can help you draw in new customers rapidly. Contributed post.

Business 238

Business Startups Paid Search Agency Press 238

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Behaviorally Analyze Your Prospects.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Track Event ROI in Your CRM.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. All of that said, business people do still have problems to solve. Banner ads? The key is to make it creative.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Salesforce Marketing Cloud

JUNE 21, 2022

Events have the power to generate a lasting impact on your audience that extends well beyond the live experience. At Salesforce, events help us build our customer base and accelerate business. When a prospect from a sales opportunity attends an event, that deal is about five times more likely to close.

Planning 98

Planning Lead Ranking Lead Scoring Business 98

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. But, as in all economic slowdowns, not every business sector is affected in the same degree or way. Tech was impacted far less.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Marketing Insider Group

NOVEMBER 21, 2022

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person.

Trends 285

Trends Marketing AI Co-Registration Conference 285

Webbiquity

MAY 30, 2023

.” B2B marketers were also slightly more likely (68% vs. 63%) to say that their budget will stay the same or increase this year. Conversely, marketers are most likely to see cuts in the ecommerce/retail & fashion, manufacturing, government, logistics, and science/technology & space sectors.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 278

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Thinking of events from a budget perspective, Jody explained that the reality of in-person events is that they’re a big investment.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

B2B Marketing Analytics

AUGUST 24, 2019

Given the potential of events marketing, it is not surprising to see that events and field marketing continue to get more and more attention of marketing leaders. I am sure that every CMO, field marketing and event marketing leader can relate to this dilemma.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Attendify

JANUARY 22, 2020

That’s because when you get right down to it, Disney is not really in the business of selling rides, fireworks shows, parades and food. They’re in business of monetizing long-lasting, memorable experiences. The takeaway for event marketers? What can event marketers learn from Disney’s example?

Event Marketing 59

Event Marketing Planning Class Training 59

Strategic-IC

MARCH 18, 2020

With in-person events cancelled, and business and social lives being impacted in unimaginable ways, here are 10 things you can do now, to reinvest resources and adapt to a 'new normal'. As B2B Marketers we are all coming to terms with this new reality and questioning what it means for us and our businesses. Related: 7.

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

Webbiquity

JULY 19, 2018

If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. marketers generated sales using event marketing , and 80% said live events are critical to their company’s success. But live events are expensive endeavors. Guest post by Jessica Kane.

Trade Show 133

Trade Show Work Management Marketing Management Business 133

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Boost the visibility of your company or product launch. Speaking sessions.

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Marketing Insider Group

JULY 15, 2021

Plus, the Tweetchat can be yet another “channel” in our event model as we further embrace true 360 marketing. Best Practice: Dresner Advisory Services #BIWisdom Tweetchat. Dresner Advisory Services has been using Tweetchats for over ten years, likely one of the longest running events of this type in our industry.

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

Zoominfo

SEPTEMBER 3, 2018

As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. Unfortunately, many businesses are working with an outdated or surface-level view of their customers. 3. Use surveys to scale event attendance.

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

Marketing Insider Group

FEBRUARY 27, 2020

Take a three-pronged approach to review the latest trends in your industry, the world at large, and event marketing. For example, if you’re in the pharmaceutical or agricultural industries, you might want to explore the role that blockchain technology plays in getting products to market – from raw materials to store shelves.

Event Marketing 254

Event Marketing Conference Trends Planning 254

Marketing Insider Group

APRIL 28, 2021

People buy your products and services because they provide them with a benefit. If someone has questions about your business or the content itself, they need to be able to contact you through the method most convenient to them. Let’s say that you sell software-as-a-service (SaaS). appeared first on Marketing Insider Group.

SEO 317

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 317

Brandpoint

JULY 26, 2019

Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Here are some of the things you should start talking through at least a month before the event. Think of your long- and short-term business goals.

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Zoominfo

SEPTEMBER 3, 2018

As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. Unfortunately, many businesses are working with an outdated or surface-level view of their customers. How Can Surveys Help A B2B Business?

Customer Surveys 100

Customer Surveys Business Webinar Metrics Buyer Personas 100

Zoominfo

OCTOBER 13, 2023

Launching a go-to-market strategy in Germany can be tricky due to the complexity of local regulations and guidance. Between the GDPR and ePrivacy guidelines, there is a lot to consider to ensure your business remains compliant. Telephone marketing to other market participants if their implied consent can be presumed.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Marketing Insider Group

NOVEMBER 17, 2021

A dynamic digital content strategy is essential to helping your business stand out and attract an audience. However, as event technology and online marketing practices have evolved, the bar for creating a successful, memorable virtual event has only risen. Conversion. Create a streamlined registration process.

Organization 240

Organization Marketing Management Planning Click Rate 240

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. So, how should you use video in your marketing? Create a Content Marketing Funnel. Create In-Person Events. Start Using Video.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Ranking 134

BenchmarkONE

OCTOBER 6, 2020

As small business owners, it’s always a good idea to look for more opportunities. So, despite creating a solid customer base for your business, new customers are integral for growth in the long run. The stream of new clients will help keep your customer service robust and your products innovative.

Small Business Marketing 52

Small Business Marketing Enterprise Management Merchandising Allocation 52

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 229

Planning Marketing Plans Work Management Marketing Management 229

Webbiquity

AUGUST 18, 2020

Features include HD audio and video, the ability to sell sponsorships, free or paid events, speed networking, interactive polls and Q&A, and group screen sharing, all with no software to download. Virtual business cards let hosts and attendees view LinkedIn profiles and book meetings during conversations.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

OCTOBER 23, 2023

Many on the list are marketers and entrepreneurs themselves. In their research, they investigate ways that businesses and customer behaviors are evolving. The knowledge they share covers what businesses can do to transform and how marketers can rise to the challenge and discover new value — now and in the future.

Digital Transformation 115

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 115

Marketing Insider Group

DECEMBER 8, 2020

Does it seem unattainable for your small business? SMB business owners are wrestling with these questions and seeking clarity. The main drivers behind this rush to adopt include reducing costs, inspiring innovation, improving operations, boosting business growth, and improving productivity (see chart below): Image: Techaisle.

Digital Transformation 281

Digital Transformation Marketing AI Work Management Marketing Management 281

Hubspot

JANUARY 21, 2019

In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? Global marketing is the act of focusing a product on the needs of potential buyers in other countries. Global Marketing Strategies. Dunkin Donuts. Pearse Trust.

Marketing & Strategy 101

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 101

Webbiquity

NOVEMBER 27, 2018

” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing. It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Launch Marketing

AUGUST 23, 2023

One of Launch Marketing’s core service offerings is to serve as a Virtual VP of Marketing for organizations in a growth, transition or interim phase. While a VP of Marketing is an excellent investment for a B2B company, an internal hire may not be the best fit, especially in cases where the role isn’t needed yet full time.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Vision Edge Marketing

OCTOBER 25, 2022

The company had access to a list of prospective event attendees along with a list of potential prospects created by their partners and internal sales team. A few weeks in advance of the event, Marketing sent an email from a key member of the leadership team that would be attending the event asking for a “meet up” at the event.

Marketing & Strategy 217

Marketing & Strategy Advertising Agencies Best Practices Click Rate 217

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. Don’t feel that you have to stick strictly to business topics.

Best Practices 273

Best Practices Content Social Media Planning 273

Outgrow

MARCH 18, 2020

Top 5 Mailchimp Integration To Grow Your Business. I think all marketers agree on one thing. In fact, the same could be said about marketing tools and their integrations. The marketing features of Lightspeed helps marketing teams make their online businesses searchable. Collaborations are the key to success.

Budget Programs 59

Budget Programs Work Management Marketing Management Business 59