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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. But you need to create meaningful connections to retain their business. Guest post by Mehdi Hussen.

Loyalty 258
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Digital revenues skyrocket for B2B businesses

Martech

Companies are also prioritizing going direct to customers, with 54% of B2B organizations already selling directly through their websites. When picking between brands, 54% of business buyers prioritize convenience. So, business sellers are adopting flexible fulfillment. Processing.Please wait. Experience counts.

B2B 116
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How to use AI analytics for targeted business decisions

Sprout Social

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 112
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User Feedback: How to Collect It and Improve Your Email Marketing Strategy

SendX

You have heard it before: “ the customer is always right. Your customers know things that you could use to improve your email marketing strategy in ways that you couldn’t find on your own. In this context, the words “user” and “customer” mean the same: they both refer to the people that your business profits from.

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4 Key Benefits of Value Creation for Businesses

Televerde

While the goal of most businesses is to earn a profit, doing that without focusing on value creation is a formula for failure in today’s market. Value creation can deliver business success by improving the customer experience, upgrading the workplace environment, and enhancing shareholder returns. Key Takeaways.

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Your Commerce Team Can Do More With Less – Our Research Shows How

Salesforce Marketing Cloud

Businesses are dealing with a shifting economic climate, shrinking budgets, and directives to do more with less. What is the state of commerce in 2022, and how can your business thrive amid all the financial turmoil? What is the state of commerce in 2022, and how can your business thrive amid all the financial turmoil?

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How to optimize e-commerce returns management for B2B customers

Sana Commerce

For B2B businesses that sell online, e-commerce returns management is a crucial component of the customer experience. A poor returns process can tarnish your business’s reputation and erode trust with valuable clients, not to mention lead to profit losses, inventory mismanagement, and increased operational costs.