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The 50 Best Startup Tools For 2021

Marketing Insider Group

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. How do you know which are a waste of time and which can actually help you grow your business and reach your goals? Marketing Tools for Startups. Startup Tools for Sales.

Startups 363
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Intro to the MKT1 Method: A crash course in B2B startup marketing

MKT1

We’re taking hundreds of hours of MKT1 course content, 25+ newsletters, and way too many Figma diagrams, and putting them all together into one easy to browse and search website. I especially see this mistake when startups look at much later stage companies with brand awareness and product awareness and try to emulate what they do.

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How to Market a Startup, Part 1: Branding, Customer, and Messaging

Webbiquity

Most startup founders aren’t marketing professionals. But there are half a dozen or so things about marketing that startup founders need to think about and get right in order to turn their dream, their idea, their passion into an ongoing, profitable business. For B2B startups, that means building a customer persona.

Startups 239
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Five Ways to Avoid Scaling Your B2B Business Too Quickly

Webbiquity

While growth is the primary objective of most B2B businesses — or any business, for that matter — there is such a thing as scaling too quickly. The key to success, of course, is to ensure steady, sustainable growth that can keep up with the demands of the industry — though that’s easier said than done.

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How to Market a Startup, Part 2: Planning, Staffing, and Measuring

Webbiquity

Effective marketing for a startup company is all about focus. Part one of this two-part series dealt with laying the groundwork for startup marketing: branding, messaging, and honing in on your target customer persona or ideal customer profile (ICP). Google startup marketing plan template and you’ll get dozens of ideas.

Startups 215
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The Simple Content Marketing Strategy for Startups

Marketing Insider Group

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. You’re a startup. A content strategy? Give me a break, you say.

Startups 336
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How Smart Startups Are Outsourcing Marketing | 4 Key Areas

Adobe Experience Cloud Blog

Startup founders know marketing matters. No wonder the latest CMO Survey , conducted by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association, showed planned marketing outsourcing at its highest level in at least five years. Outsourced marketing processes vary by company, of course.

Startups 173