Marketing Insider Group
FEBRUARY 20, 2023
You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Now you just need to figure out how you can increase your content conversion rate. What Is A Content Conversion Rate? Average conversion rates for B2B companies typically fall between 0.5-1%.
Marketing Insider Group
AUGUST 7, 2023
We need to make business personal again. Stop shouting at your audience and start having conversations with them. The best way to do this is through conversational content. Conversational content is more than just a marketing strategy. That’s exactly what conversational content is about. Why does this matter?
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SendX
FEBRUARY 19, 2024
Are you a roofing business looking to boost your customer base and sales? Email marketing is a powerful tool to reach your target audience and drive conversions, but only if it's used effectively.
Martech
DECEMBER 7, 2023
Digital platforms that focus on conversation provide a unique extension to performance campaigns. Because they are more trusted and authentic, conversations about consumer problems, recommendations and brands drive opinions and purchases. Identify different targeting options that allow advertisers to become part of these conversations.
Advertiser: ZoomInfo
Conversations have always been at the heart of our most authentic relationships. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes.
Act-On
APRIL 26, 2024
Assign your relative scores for the attributes that matter most to your business, such as: Use firmographic factors in your lead scoring model, not just demographic considerations. Remember our two imaginary Act-On leads, Debbie (the marketing director) and Tyson (the small business owner)?
SmartBug Media
MAY 30, 2023
Conversion rate optimization (CRO) can be one of the biggest challenges marketers face; after all, high volumes of traffic don’t pay the bills. Many marketers truly believe they’re doing everything right when it comes to providing an optimal conversion journey for their visitors. What Is Conversion Rate Optimization?
Advertiser: ZoomInfo
Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.
Speaker: Dawn Colossi, CMO, FocusVision
So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. How do you show value to the business? How can you get there? How do you measure it?
Advertiser: ZoomInfo
Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? In this eBook, we’ll cover: The history of Conversation Intelligence. Conversation Intelligence defined and how it impacts your business. Where Conversation Intelligence fits into your sales technology stack.
Advertiser: Interactions LLC
In today’s hyper-competitive market, every business must become a customer experience-first business. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy. Customer satisfaction has become more important than price or any individual feature.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
Business models have shifted. As marketers shift from mostly focusing on acquisition, it means working to align with product on retention and upsell - key drivers into today’s B2B business models. We'll cover: 5 changes to shift the conversation from replacing churned customers to retaining more customers.
Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate
Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business.
Speaker: Peter Turley, Author and Award-Winning Marketing & Sales Speaker
Our job isn’t to remain stalwart in the face of this trend, but to tailor the way we present our business that meets the buyer where they are now. Like it or not, during the pandemic, with most of us spending more time than ever at our screens, the average attention span has fallen below the standard set by the goldfish — below six seconds.
Speaker: Brian Massey, Founder of Conversion Sciences LLC
Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend. We're going to cover a lot of very important ground for digital marketers and business owners. The tools optimizers use to increase conversion rates.
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