Webbiquity

MARCH 8, 2022

Five little-used digital marketing techniques for your business. People are naturally curious about what they peers are thinking and doing. Not only does this cause lost profits if you run an ecommerce business, but also drains your customer support team. Image credit: Possessed Photography on Unsplash. Publish original studies.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

Marketing Insider Group

MARCH 9, 2023

Management consulting firms As early as the late 19th century, these firms helped businesses solve complex problems and improve performance. Many of these global firms specialize in certain industries or processes, while others will tackle any kind of business challenge. This practice is just wrong.

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

SmartBug Media

SEPTEMBER 10, 2021

If you are a marketer in the healthcare industry, it is safe to say that your main decision-level healthcare marketing strategy is for requesting a consultation. Depending on the procedure, a consultation may be a big step for a potential patient to take. This is where the following healthcare marketing strategies can help.

Consulting 98

Consulting Marketing Strategy Marketing & Strategy Peer-to-peer 98

Salesforce Marketing Cloud

OCTOBER 19, 2022

These experiences eventually led to landing my dream job as a Salesforce Functional Consultant at Deloitte. Here are three things I’ve done to transform my career into becoming a Salesforce consultant. Salesforce Consultant: Quick Look. Learn what Salesforce consultants do and the skills they need to succeed. 100 points.

Consulting 98

Consulting Peer-to-peer Work Management Cable 98

Vision Edge Marketing

JANUARY 25, 2022

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. In business, growth depends on understanding the customer buying journey to acquire, retain, and grow the value of customers. I propose the same is true in business. Let’s explore each. .

Business 185

Business Peer-to-peer Work Management Acquisitions 185

ANNUITAS

OCTOBER 11, 2023

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. As Growth Leaders , we find ourselves at a crossroads with our go-to-market efforts. But we are framing the wrong problem to solve.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Hinge Marketing

FEBRUARY 23, 2022

There’s a popular saying that “time waits for no one”—and that seems to be especially true for consulting firms. In this article, we preview the 2022 High Growth Study: Consulting Edition by outlining the four key advantages high growth consulting firms realized on their path to growth and profitability. Get access here.

Work Management 66

Work Management Marketing Management Consulting Peer-to-peer 66

Vision Edge Marketing

NOVEMBER 2, 2021

In major league business, when an investment is made in innovation, it is with the expectation that the company will win the Growth Series. They reported that the ability to develop, deliver, and scale new products, services, and processes positively impacts business and financial performance. What Experts Say about Innovation Pay Off.

Peer-to-peer 181

Peer-to-peer Work Management Marketing Management Planning 181

Convince & Convert

SEPTEMBER 30, 2021

Industry peers and competition . Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social media doesn’t replace your existing selling or relational tools.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Biznology

AUGUST 14, 2019

Scaling a business can seem to be a tricky maneuver from the outset. In order to scale, a business must consider its business plan and decide on in which direction it wants to proceed. Whatever the case may be, reevaluating your business plan is always a sound decision before any big change. Reevaluate your business plan.

Peer-to-peer 99

Peer-to-peer Business Case Studies Consulting 99

Hinge Marketing

FEBRUARY 16, 2022

Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. . They also use technology to track their marketing and business development activities more frequently than their counterparts. . infrastructure legislation. About the Study.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Marketing Insider Group

JULY 20, 2021

For many businesses, the same obstacles keep appearing when it comes to reaching their desired audience online with fresh content. In the era of social media, individuals increasingly trust the opinions of their online peers more than those that come from large corporation s. Company social media pages are slowly dying out.

Distribution 350

Distribution Tips Peer-to-peer Marketing & Strategy 350

Buffer

NOVEMBER 1, 2022

Starting and running your own business can be incredibly stressful. One survey of small business owners from Capital One found that 42 percent of them are currently experiencing burnout or have experienced it within the past month. This is why having a good support system is invaluable for entrepreneurs. Yes, it does get stressful.

Small Business Marketing 82

Small Business Marketing Business Peer-to-peer Examples 82

Salesforce Marketing Cloud

FEBRUARY 12, 2024

What you need to know When we say “Salesforce ecosystem,” we mean the thousands of companies and organizations worldwide who run their businesses on Salesforce. They’re looking for knowledgeable Salesforce Administrators, Developers, Business Analysts, Salespeople, and more to run their companies successfully.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. It was hard to use. Everything required extra clicks.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

Marketing Insider Group

SEPTEMBER 25, 2020

A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers. They should help your clients, customers, or peers to overcome challenges they may be facing, or make their life better in some way. Quick Takeaways.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Salesforce Marketing Cloud

JUNE 13, 2023

Attendees come together learn from peers, build their Salesforce network, and give back to their local community. Dreamin’ In Color is geared toward current or aspiring Black Salesforce professionals to discuss how to succeed, overcome obstacles, and grow thriving careers and businesses in the Salesforce ecosystem.

Conference 98

Conference Communities Peer-to-peer Network Marketing 98

Heinz Marketing

APRIL 14, 2022

We were talking more than listening and throwing more money at the problem to “drive” awareness and leads which would hopefully lead to business, eventually. Sales forces must be educated as problem consultants and relate to what the customers’ pain points and real needs are. The CMO should partner closely with key functional peers.

CMO 109

CMO Relevance Enterprise Management Peer-to-peer 109

Zoominfo

APRIL 19, 2023

Usually, sales coaching involves an individual sales rep meeting at regular intervals with a manager, consultant, or senior professional. According to Gartner, research shows that businesses that introduce sales coaching see an 8% improvement in team performance. Coaching salespeople is not a new idea.

Effectiveness 130

Effectiveness Peer-to-peer Zoominfo Analysis 130

Hinge Marketing

MAY 22, 2023

The focus areas of this year’s study include: How firms organize their marketing and business development teams, how marketing teams support talent recruiting and retention initiatives, and what kinds of technology accounting firms use to propel their marketing programs. These are substantial firms.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Hinge Marketing

FEBRUARY 25, 2022

Despite these difficulties, some government contracting firms managed to achieve unprecedented levels of growth and profitability, even as their no growth peers struggled to stay above water. Defining High Growth Consulting Firms. These insights come from the Hinge Research Institute ’s annual High Growth Study. Get access here.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Marketing Insider Group

JANUARY 24, 2022

So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally. Quick Takeaways. 5 Actionable Content Marketing Lessons for SaaS.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Hinge Marketing

FEBRUARY 15, 2017

In this video blog, Liz Harr shares insights from the 2017 research on marketing and growth strategies for the consulting industry – a special edition research report from the annual High Growth Study. So check out this report to see where you stack up against your Management Consulting peers. Video Transcription.

Consulting 48

Consulting Research Peer-to-peer Marketing Budget 48

Hinge Marketing

JANUARY 26, 2023

We want to understand how some firms are growing 3X faster than their average growth peers. As we’ll explore below, there are three important ways that High Growth firms are continuing to invest more in their marketing and business development efforts than their competitors. Let’s break each of these research insights down one-by-one.

Marketing Budget Creation 92

Marketing Budget Creation Marketing Budget Budget Programs Peer-to-peer 92

Marketing Insider Group

MAY 4, 2020

Outsourcing content and blog writing services are highly scalable, cost-effective, and means that technology companies can benefit from the experience of content marketing experts while they concentrate on their core business activities. Content marketing and the technology industry are a natural fit for each other. Quick Takeaways.

Enterprise Management 339

Enterprise Management Paid Search Agency Work Management Traffic 339

Martech

SEPTEMBER 14, 2023

Part of my task was auditing and evaluating GTM and marketing support as well as value-added performance by agencies, consultancies, and other advisors — including analyst firms. Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions.

Marketing Analytics Tools 113

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 113

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? Affiliate sales support independent publishing.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Sword and the Script | B2B

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. The report is unique because it’s based on two behavioral science experiments – not a survey – that the consulting firm conducted with Allego.

B2B Sales 54

B2B Sales Peer-to-peer B2B Marketing Work Management 54

Marketing Insider Group

FEBRUARY 11, 2020

Leading from the front is one of the key strategies CMOs should use to earn the respect of their team and their peers. Put this strategy to work today. Of all the strategies CMOs should use, leading from the front is probably the least understood. Quick Takeaways: Study effective leaders of the past and present.

Lead Ranking 223

Lead Ranking Peer-to-peer Lead Scoring Marketing & Strategy 223

Hinge Marketing

JANUARY 27, 2022

While many businesses failed or struggled to stay afloat over the past year, a small number emerged from the post-vaccination environment in better shape than they were before the pandemic. How did these businesses achieve growth rates that would have been difficult without last year’s uncertainties? Want to read the full report?

Peer-to-peer 101

Peer-to-peer PR Marketing Automation Services SEO 101

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Biznology

MARCH 19, 2019

The Mike Moran Group has been managing Biznology.com since 2004, publishing almost every business day for the past 15 years. With our relaunch, we have a fresh look and feel, and a new tagline: “Where business and technology meet.” Technology has transformed every aspect of every business, and the changes just keep on coming.

Peer-to-peer 91

Peer-to-peer Enterprise Management eCommerce Newsletter 91

Hubspot

AUGUST 16, 2019

Nowadays, social media is a critical component of any business's marketing strategy. If a company doesn't have the resources to staff a social media team in-house, they aren't out of luck -- as an alternative, they can hire a social media consultant to help them increase their social media presence and grow traffic to their social accounts.

Consulting 75

Consulting Social Media Media Peer-to-peer 75

Biznology

MARCH 17, 2020

This article, authored by our Member Consultant Kelley Haggert, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. The year was 2014. The outbreak was Ebola.

Peer-to-peer 145

Peer-to-peer Consulting Work Management Lead Ranking 145

Hinge Marketing

MARCH 27, 2018

The Hinge Research Institute’s 2018 High Growth Study: Consulting Firm Edition examined the marketing habits of consulting firms of all sizes to find out how high-growth firms have grown faster than average. Download the 2018 High Growth Study: Consulting Firm Edition. Consulting firms posted a median annual growth rate of 9.3

Consulting 62

Consulting Research Peer-to-peer Marketing Budget 62

Rev

APRIL 26, 2023

In her decades-long technology career at IBM and Pega, more than half of which she has spent facing clients from services and consulting to client engagement and sales, Judy has been able to develop a deep understanding of multi-level selling practices. They see peers as a chance to talk about how they’re running their business.

Peer-to-peer 60

Peer-to-peer Cold Calling Sales Cycle Advertising Agencies 60

SalesIntel

MARCH 31, 2022

March is wrapping up for this year, and it’s been a great month discussing Women’s History and supporting women in their careers. We talked to Susan Kuruvilla and Sabine Gedeon during our hosted Lead-Her-Ship event, LetHerSpeak. We talked to Susan Kuruvilla and Sabine Gedeon during our hosted Lead-Her-Ship event, LetHerSpeak. Own Your Career.

Peer-to-peer 91

Peer-to-peer Lead Scoring Lead Ranking Enterprise Management 91