SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. Doing more with less seems to be a common challenge agencies and brands currently face.

Marketing AI 75

Marketing AI Communities Paid Search Agency Advertising Agencies 75

Salesforce Marketing Cloud

DECEMBER 6, 2023

Salesforce Admins have the power to deliver success for their companies. Learn to communicate well Excellent written and verbal communication skills are important to have as a Salesforce Admin. What’s good communication? Build trust with great communication skills and transparency. How do they do it?

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Martech

JANUARY 30, 2024

Elaine Szu, the company’s Vice President of Global Marketing, says that even with more than a year of planning, there were still things that surprised them. “You Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition.

Paid Search Agency 117

Paid Search Agency Marketing Attribution Top of Funnel Companies 117

Martech

AUGUST 25, 2021

I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” ” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. Gamers have long constituted a network of online communities.

Communities 143

Communities Advertising Agencies Peer-to-peer Paid Search Agency 143

Unbounce

MAY 11, 2022

That’s why a community of people who get it is necessary to survive out there— not to be dramatic or anything. That’s why a community of people who get it is necessary to survive out there— not to be dramatic or anything. Community is like the peanut butter to your Nutella toast. When *communities* collide—get it?

Communities 137

Communities Word of Mouth B2B Thought Leadership Peer-to-peer 137

SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. Doing more with less seems to be a common challenge agencies and brands currently face.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Zoominfo

JUNE 19, 2022

During the month of June, your social media timeline is flooded with corporations pledging their allegiance to the LGBTQ+ community with rainbow logos, photos, campaigns, and products. How many of these companies actively show their support and advocate for LGBTQ+ rights year-round? And today, we’re taking a look at both.

Paid Search Agency 130

Paid Search Agency Companies Peer-to-peer Communities 130

Martech

AUGUST 31, 2021

“Community as a function of business and a function of practice has been a long time coming. That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. It’s just maturing. You need the technology to enable these things.

Communities 114

Communities Work Management Marketing Management Paid Search Agency 114

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. That’s why it’s important for companies to understand the needs of their younger buyers to avoid costly customer discontent. Millennials, born between 1981-96, account for more than half of all business buyers. Take the assessment today!

Buy 130

Buy Generation Peer-to-peer B2B 130

Tomorrow People

NOVEMBER 6, 2020

Instead, we have been forced into a reactive way of working with mere survival being the major focus for many businesses. As businesses across the world saw their supply chains grind to a halt, and their factories become desolate spaces that would be more fitting in some form of futuristic Western (augmented reality tumbleweed, anyone?),

Communities 120

Communities B2B Marketing Peer-to-peer Planning 120

Strategic-IC

FEBRUARY 20, 2024

Customers that support you, value you, and refer you to their peers? Even more fascinating than the company’s focus – image retouching for fashion websites – is how it works at relationship-building with its online retail clients. Moving the business forward meant shifting focus towards best-fit clients. Customers for life?

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers. A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Act-On

APRIL 26, 2024

While these leaders come from different industries, company sizes, and backgrounds, a few common themes emerged. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Deal with the loss of third-party cookies. Marketing — in this economy?

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

InsightSquared

JANUARY 8, 2021

Today nearly 80% of B2B sales interactions occur in digital channels—yet most companies still struggle to get a clear view of their revenue processes due poor CRM data quality, conflicting reports, competing cross-functional priorities, and an overall lack of visibility. Big news for revenue leaders!

Peer-to-peer 156

Peer-to-peer Top of Funnel Marketing Analytics Tools Digital Marketing Funnels 156

Salesforce Marketing Cloud

FEBRUARY 12, 2024

What you need to know When we say “Salesforce ecosystem,” we mean the thousands of companies and organizations worldwide who run their businesses on Salesforce. They’re looking for knowledgeable Salesforce Administrators, Developers, Business Analysts, Salespeople, and more to run their companies successfully.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

6sense

FEBRUARY 3, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. It’s your message — what you say and how you say it — that’s at the heart of great communication. It’s one of the best examples of B2B community I’ve ever seen. .

CMO 62

CMO Communities Peer-to-peer Eloqua 62

Metadata

FEBRUARY 21, 2023

Sydney’s extensive global experience includes championing heroic marketing and sales software applications and aligning teams to communicate and collaborate effectively. Or, when you get a great NPS / CSAT score, put them in a cadence to leave a peer review. Just look at this amazing community as an example!

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Buffer

NOVEMBER 1, 2022

Starting and running your own business can be incredibly stressful. One survey of small business owners from Capital One found that 42 percent of them are currently experiencing burnout or have experienced it within the past month. This is why having a good support system is invaluable for entrepreneurs. Yes, it does get stressful.

Small Business Marketing 82

Small Business Marketing Business Peer-to-peer Examples 82

Salesforce Marketing Cloud

AUGUST 1, 2023

Since the beginning, Trailhead, Salesforce’s free online learning platform has provided free access to Salesforce business tools and technology so you can build your skills with hands-on learning. Trailhead’s hands-on challenges gave me real Salesforce experience, which prepared me for my job and set me apart from my peers.”

Peer-to-peer 98

Peer-to-peer Communities Ideal Customer Profiles Rules 98

SmartBrief - Marketing

FEBRUARY 26, 2024

One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. Litmus ) 18% of companies achieve email marketing ROI greater than $70 per $1 invested. Litmus ) 18% of companies achieve email marketing ROI greater than $70 per $1 invested. That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Salesforce Marketing Cloud

MAY 4, 2022

We need to nurture a more diverse ecosystem of talent that reflects the communities in which we live and work. Co-founded with Deloitte, this program was designed to train individuals with the technical and business skills needed to pursue a career in the Salesforce ecosystem. Internships are the gatekeepers to experience 2.

Paid Search Agency 98

Paid Search Agency Peer-to-peer Work Management Companies 98

Marketing Insider Group

DECEMBER 8, 2021

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. Don’t worry.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

InsightSquared

MAY 7, 2019

Sales is the engine driving SaaS company value. And sales expense is typically the largest expense item on a growth SaaS company’s income statement. When scaling the business, sales typically averages roughly 30% of revenue, so therefore sales spend is one of the biggest investments a company can make.

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

Zoominfo

FEBRUARY 10, 2022

After a Delta-ridden summer, businesses saw a rare glimmer of optimism in October and November 2021. Companies were forced to rethink their immediate strategy for returning to onsite work. Companies were forced to rethink their immediate strategy for returning to onsite work. ZoomInfo will someday go back to the office.

Paid Search Agency 100

Paid Search Agency Companies Zoominfo Peer-to-peer 100

Heinz Marketing

DECEMBER 14, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Most marketers are familiar with the best-selling, industry changing The Challenger Sale and The Challenger Customer. Known as having the “biggest crystal ball in B2B sales,”. It’s exciting, terrifying and scary all at the same time.

Peer-to-peer 122

Peer-to-peer Demand Generation Agencies Paid Search Agency B2B Sales 122

Litmus

AUGUST 7, 2019

Maybe it was the natural next step, maybe you took over someone’s responsibilities when they left, or maybe your company decided to add an email program to their overall marketing strategy. If you’re an email marketing team of one at your company or just need some extra support, take a deep breath: you are not alone.

Communities 72

Communities Peer-to-peer Email Marketing Planning 72

Martech

APRIL 5, 2024

Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., automating personalized email communication to eliminate manual efforts). Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g.,

Peer-to-peer 93

Peer-to-peer Paid Search Agency SMS Gartner 93

Stevens & Tate

MAY 3, 2023

Peer Recommendations More often than not, consumers will initially become aware of brands or their products and services through peer recommendations. Peer Recommendations More often than not, consumers will initially become aware of brands or their products and services through peer recommendations.

Marketing Funnels 98

Marketing Funnels Purchase Top of Funnel Peer-to-peer 98

Hubspot

JUNE 10, 2020

In 2020, many companies have needed to pivot to virtual conferences. Here, we've cultivated a list of seven companies hosting amazing virtual conferences. And, despite being virtual, the conference will still include opportunities to network and learn from peers in the industry. SaaStr Annual.

Conference 96

Conference Paid Search Agency Companies Peer-to-peer 96

Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. This feature can help B2B companies generate highly-qualified leads on social media and build a product community by spotlighting featured customers, gathering reviews, and driving valuable action.

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Salesforce Marketing Cloud

MARCH 22, 2022

This Women’s History Month , we’re telling the stories of two of Salesforce’s most dynamic storytellers, Leah McGowen-Hare , SVP Trailblazer Community, and Vatora Godwin , Social & Video Associate Manager. Vatora has supported various parts of Salesforce’s business since joining in 2014. There’s power in storytelling.

Business 98

Business Peer-to-peer Storytelling Communities 98

Salesforce Marketing Cloud

SEPTEMBER 16, 2022

As businesses have shifted to a hybrid world, they’ve had to respond to many new challenges. Salesforce Design has been developing a philosophy and method that centers relationships as the building blocks of business and social value. Incorporating these mindsets can help you bring more humanity to technology and business.

Lead Ranking 98

Lead Ranking Lead Scoring Business Peer-to-peer 98

Bluetext

APRIL 8, 2024

In today’s digital age, cybersecurity has become an increasingly critical concern for businesses of all sizes. Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions.

Peer-to-peer 36

Peer-to-peer Brand Identity Branding Thought Leadership 36

Martech

APRIL 25, 2024

A genuine interest in their communities and charities, plus ways to give back or share their life experiences, provides an entry point for brand messaging that aligns with their aspirations. So, how can marketers reach this broad and profitable segment? And what messaging will most appeal to their unique perspective and values?

Television marketing 88

Television marketing Planning Paid Search Agency Peer-to-peer 88

ConvertKit

MARCH 12, 2020

As the secondary consequences affect the economy for creators and small businesses, there isn't a safety net for creators with nowhere else to turn when their business revenue is slowed or eliminated. As a mission-driven company made up of creators ourselves, our heart is with the creator community.

Peer-to-peer 145

Peer-to-peer High Quality Lead Communities Landing Pages 145