Contently

APRIL 26, 2020

He studied effective speeches and listened to great speakers like an athlete watching game tape. To accomplish that, we run a lot of webinars , which means talking in front of a few hundred people each time. To accomplish that, we run a lot of webinars , which means talking in front of a few hundred people each time.

Webinar Metrics 217

Webinar Metrics Tips Lock-In Class 217

Binary Demand

MARCH 26, 2024

In this blog, we’ll delve into compelling intent-based marketing examples as well as their constraints and practical implementation tactics. To fully comprehend its examples, let’s initiate by examining the proficient implementation of intent-based marketing. Look for actions that are relevant to your industry.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

SendX

JUNE 25, 2021

Read on to learn strategies you can apply and examples you can get ideas from. It can either make or break 3 things: your reputation, your business, or your brand. Take this for example: You sent out an email campaign about a current discount for a certain service you offer. What Is An Apology Email?

Examples 195

Examples Sample Transparency CAN-SPAM 195

Act-On

FEBRUARY 16, 2024

We’ve shared our favorite five lead nurturing examples and strategies. Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Want a few ideas for getting started? Ask for feedback.

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

Sharpspring

JANUARY 26, 2021

The most effective, proven inbound marketing examples create a helpful brand experience for potential clients instead of making them feel they’re being sold to, and that’s the ultimate goal of good inbound marketing. Crafting Case Studies. Why are case studies effective? Blogging and Inbound Marketing.

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Here’s an example from Apollo.io : Lusha goes a step further. Other studies also back up this finding. According to recent research, 51.2%

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Act-On

APRIL 29, 2024

Our intention is that you continue to take a look at Act-On and the other content we have that supports your business. Then, as your lead score grows, we start to introduce more mid-funnel and bottom-of-funnel content — maybe some case studies around the impact of marketing automation.”

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

Salesforce Marketing Cloud

JANUARY 3, 2024

What are some sales pitch examples based on different scenarios? For example, if you pitch someone in person at a trade show, you might follow up with a phone call, then an email, and so forth until you reach a close. Support your pitch with examples of success supported by visualizations. Why are sales pitches important?

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. Choose your topic carefully.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Hubspot

APRIL 13, 2021

Initially launched in the 1990s, webinar caché once relied heavily on live events. In 2020 however, we saw the webinar space pivot towards the on-demand space. While not as flashy as their live counterparts, evergreen webinars have proven to be the tortoise to live webinar’s hare: slow and steady sees the highest ROI.

Work Management 98

Work Management Webinar Metrics Marketing Management Software 98

Optinmonster

FEBRUARY 6, 2023

These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Some examples of digital products are video games, music, movies, apps, and e-books. In most cases, the same digital file can be sold over and over. Do you want to start selling digital products?

Examples 91

Examples Product Work Management Marketing Management 91

Rev

MARCH 8, 2023

In fact, all departments—including marketing, customer success, revenue operations and even finance—play a role in driving the growth of your business. Without an efficient revenue generation process, your business may fail to attract and retain new customers. What is revenue generation?

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

RDIGS

JUNE 13, 2023

Executing B2B content marketing strategies involves creating and distributing valuable online content to a targeted business audience; this process aims to drive brand awareness progressively, website traffic, lead generation, and sales. The B2B aspect means the marketing strategy targets other businesses rather than individual consumers.

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

The ABM Agency

MAY 16, 2023

Reading Time: 9 minutes Account-based marketing examples provide valuable insights into the strategic approach taken by successful B2B SaaS organizations to target high-value accounts. For example, a CTO may be concerned about cybersecurity risks, while a CFO might prioritize cost savings.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

Optinmonster

JANUARY 19, 2023

Do you want some membership website examples that are actually profitable? Membership websites are often touted as an easy way to monetize your content and generate leads for your business. In this article, we’ll show you some examples of membership websites that make money and break down just what makes them so successful.

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

Optinmonster

NOVEMBER 1, 2023

Are you looking for thank you page examples? Let’s explore its significance and draw inspiration from some stellar thank you page examples. Let’s explore its significance and draw inspiration from some stellar thank you page examples. In the world digital marketing, every touchpoint with your audience matters.

Examples 71

Examples Webinar Metrics Marketing & Strategy Landing Pages 71

Scoop.it

FEBRUARY 22, 2024

This post will explore seven content marketing tips and examples for HR audiences and leaders. Let’s dive in and see how content marketing can help your HR department achieve key business goals. You can also create helpful tutorial videos or host webinars that walk new hires through need-to-know stuff as they get acclimated.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

ClearVoice

FEBRUARY 3, 2021

The term B2B, nearly always used to abbreviate business-to-business , is an umbrella category for all companies that market and sell products to other businesses. It is also the term used for marketing campaigns that target other businesses instead of consumers. Business-to-business content marketing: types of content.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

Marketing Insider Group

JANUARY 12, 2021

Customers appreciate, and in some cases, have a high demand for content personalization. In the 2019 Personalization Development study , 93 percent of responding companies said that advanced personalization led to revenue growth! One study broke down the types of frustration they feel and what companies do to trigger it.

Marketing & Strategy 282

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 282

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Here’s an example from Apollo.io : Lusha goes a step further. Other studies also back up this finding. According to recent research, 51.2%

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Marketing Insider Group

JULY 28, 2020

But in many cases, it just adds to the noise because there is very little relevance to the accounts that sales and marketing want to win. Most of the people downloading white papers, registering for webinars, and giving their names and emails for other offerings are mostly at the operational level.

Top of Funnel 248

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 248

Convince & Convert

APRIL 11, 2016

Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. They are theatrical, like a radio show with pictures, that allows you tell a story beyond sound bites with real business outcomes. highlight to tweet).

Webinar Metrics 103

Webinar Metrics Marketing Management Tips Case Studies 103

Convince & Convert

APRIL 25, 2016

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Case Study: How Merck is Using Virtual Team Building to Increase Performance. The answers are 4 and 5.

Webinar Metrics 98

Webinar Metrics Case Studies Case Study Tips 98

Optinmonster

APRIL 6, 2023

Are you looking for the best email call-to-action examples and practices to grow your email list ? In this article, we’ll go over the importance of an email call-to-action, mention proven practices and features of a high-performing CTA, and share some of the best call-to-action examples to skyrocket your conversion rate.

Conversion Rate 72

Conversion Rate Conversion Examples Click Rate 72

Optinmonster

AUGUST 30, 2021

Are you looking for the best eCommerce personalization examples you can use to boost sales with YOUR store? By doing so, you can leverage battle-tested strategies to grow your business FASTER. So, in today’s post, we’re going to share 13 eCommerce personalization examples that you can learn from.

eCommerce 107

eCommerce Personalization Examples Webinar Metrics 107

Contently

FEBRUARY 1, 2023

Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. Assuming that is in place, how can content help to support different departments within a typical business organization? Take product launches as an example.

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

Optinmonster

NOVEMBER 9, 2021

Here are just a few ways these campaigns will help your business: Grow Your Email List : Attract new subscribers with FAST results. For example, let’s say the visitor got to your page through a guest post you wrote for a specific website. There are so many benefits to using exit-intent popups on your website.

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

Hinge Marketing

JUNE 14, 2021

For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . This business strategy is often referred to as a “freemium” approach. Examples of Premium Content. In this section we review six examples. E-books/Books.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Parse.ly

NOVEMBER 5, 2021

The past two years have been a true test of businesses’ ability to thrive in a world of uncertainty, and the ones with the best content were the ones that came out on top. In this webinar , Joe walked us through the seven steps on how any business with any budget can build a digital audience that leads to multiple forms of revenue.

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

Trade Press Services

MARCH 4, 2024

Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. Explore the history or origin of your content, focus on frequently asked questions, or describe challenges you’ve seen business leaders face.” Examples include email newsletters, webinars, and social media posts.

Top of Funnel 79

Top of Funnel Trends B2B Thought Leadership Buyer Personas 79

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. We have specific examples of this coming up later in the post. Example: /social-selling/. 2017 - Sept. The outcome?

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Convince & Convert

OCTOBER 12, 2014

The book is full of case studies, examples, tips and advice for real estate pros looking to massively change their business and stand out with help, not hype. » Convince and Convert content marketing marketing marketing books webinar youtility'

Case Study 158

Case Study Case Studies Business Ad Building 158

Martech

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. Tailor content to provide value, attracting and keeping potential customers engaged using formats like blog posts, videos, webinars and interactive experiences.

B2B Marketing 103

B2B Marketing Trends B2B Planning 103

Heinz Marketing

AUGUST 17, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing I’m enjoying the summer while it lasts and I for one go into the Fall kicking and screaming. This is a chance to propel your business forward, laying the groundwork for a strong finish to the year.

Webinar Metrics 98

Webinar Metrics B2B Marketing Marketing Strategy Marketing & Strategy 98

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. If you can take this understanding and combine it with an in-depth knowledge of the best SaaS marketing strategies, you’ll have all the tools you need to build a budget that suits your business down to the ground.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52