Binary Demand

MAY 27, 2024

B2B lead nurturing is crucial for boosting conversion rates and stimulating business growth. In this article Introduction B2B Lead nurturing definition Lead nurturing examples lead nurturing case-studies Conclusion [ps2id id=’definition’ target=”/]What is B2B Lead Nurturing?

Lead Nurturing 52

Lead Nurturing Ideal Customer Profiles Marketing Qualified Leads Lead Ranking 52

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Genroe

JULY 20, 2017

The post Webinar: Case Study – Turning NPS Into Business Improvement Initiatives at Manheim appeared first on Genroe.

Case Study 40

Case Study Case Studies Webinar Metrics Studies 40

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

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Case Study Case Studies Studies B2B Marketing 100

Hubspot

APRIL 13, 2021

Initially launched in the 1990s, webinar caché once relied heavily on live events. In 2020 however, we saw the webinar space pivot towards the on-demand space. While not as flashy as their live counterparts, evergreen webinars have proven to be the tortoise to live webinar’s hare: slow and steady sees the highest ROI.

Work Management 98

Work Management Webinar Metrics Marketing Management Software 98

PathFactory

MARCH 21, 2024

Webinar Recap: Your B2B Buyers Make Their Purchase Decision While Anonymous It’s true: more buyers to your website are going to be anonymous—and that’s OK! It will allow your business to recognize opportunities in anonymous engagement data and leverage them to drive more sales. So how do you know who to approach and who to leave alone?

Purchase 52

Purchase Webinar Metrics Top of Funnel B2B 52

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. Choose your topic carefully.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Did they download an eBook, attend a webinar, or do something else? If so, that’s a great first step.

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

Online Marketing Institute

AUGUST 17, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? With its campaign hashtag “#LiveUnlimited?”

Case Studies 52

Case Studies Case Study Studies Advertising Agencies 52

Biznology

OCTOBER 17, 2012

Yesterday’s Biznology Webinar by our blogger Rob Peterson was about measuring Social Media ROI. “How The result is his eBook, 166 Case Studies that Prove Social Media Marketing ROI. The case studies take into account every type of business (B2C, B2B, small business, enterprise, for profit, and non-profit).

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Case Study Case Studies Social Media Studies 80

KoMarketing Associates

APRIL 6, 2021

Demand Gen recently published “The 2021 Demand Generation Benchmark Study,” and statistics showed that for the majority of B2B marketers (61%), ABM has seen increased budget prioritization over the past year. Lead nurturing campaigns (40%), case studies (30%) and videos (29%) also made the list.

Account Based Marketing 243

Account Based Marketing Marketing Report B2B Marketing B2B 243

Trade Press Services Newsletter

APRIL 4, 2024

Podcasts offer a Swiss army knife of benefits,” says Dr. Jeremy Weisz, co-founder of Rise25 , an organization that helps businesses connect to their dream clients through podcasting. Podcasting provides individuals and businesses with a non-intrusive way to showcase their expertise, products, and services to a receptive audience.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Rev

JULY 8, 2019

Within this over-saturated world of potential teachers, appears the elusive learning-based ninja – the Webinar. It exists like a B2B Case Study , to prove credibility, engage your audience and teach a valuable lesson. I invite you to B2B Webinar Best Practices. What is a Webinar? Offering a Free Webinar.

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

Act-On

APRIL 29, 2024

Our intention is that you continue to take a look at Act-On and the other content we have that supports your business. Then, as your lead score grows, we start to introduce more mid-funnel and bottom-of-funnel content — maybe some case studies around the impact of marketing automation.”

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

SalesGrape

MAY 30, 2024

Securing sales opportunities with the National Health Service (NHS) represents a significant growth avenue for businesses in the healthcare sector. Outbound calling emerges as a crucial strategy in this endeavour, enabling businesses to connect directly with decision-makers and stakeholders.

Ad Building 71

Ad Building Work Management Case Studies Case Study 71

The Point

JULY 27, 2021

Do you have competitive insights or case studies for this account? Having case studies in place that prove success at other companies in the space is a huge advantage. Independent of intent data, are there company or market events or trends that suggest a particular account deserves priority?

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Trade Press Services

MAY 13, 2024

B2B video marketing is a staple for today’s businesses with more than 90 percent of companies leveraging the medium to reach target audiences. By producing a diverse range of video styles, from product demos to thought leadership interviews, B2B marketers drive engagement, build credibility, and accelerate business growth.

Video Marketing 87

Video Marketing B2B Marketing B2B Thought Leadership Work Management 87

ClearVoice

FEBRUARY 3, 2021

The term B2B, nearly always used to abbreviate business-to-business , is an umbrella category for all companies that market and sell products to other businesses. It is also the term used for marketing campaigns that target other businesses instead of consumers. Business-to-business content marketing: types of content.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

Convince & Convert

APRIL 25, 2016

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Case Study: How Merck is Using Virtual Team Building to Increase Performance. The answers are 4 and 5.

Webinar Metrics 98

Webinar Metrics Case Studies Case Study Tips 98

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. What is small business marketing? The goal of small business marketing is to attract leads to your business. That said, when it comes to marketing, it can be tricky for small businesses to stand out in the crowded B2B space, often due to limited resources.

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

Convince & Convert

APRIL 11, 2016

Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. They are theatrical, like a radio show with pictures, that allows you tell a story beyond sound bites with real business outcomes. highlight to tweet).

Webinar Metrics 102

Webinar Metrics Marketing Management Tips Case Studies 102

Televerde

APRIL 29, 2020

Webinar: Risk Vs. Reward: Why Micro Focus Vertica Expanded Their Sales and Marketing Partnership with Televerde in a Constricting World. Session Date: Tuesday, May 5th 12:35 PM EST. In a world of never before encountered challenges causing distance and economic uncertainty businesses must adapt to navigate the ever-shifting landscape.

Webinar Metrics 52

Webinar Metrics Forrester Case Study Case Studies 52

Marketing Insider Group

JULY 28, 2020

But in many cases, it just adds to the noise because there is very little relevance to the accounts that sales and marketing want to win. Most of the people downloading white papers, registering for webinars, and giving their names and emails for other offerings are mostly at the operational level.

Top of Funnel 246

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 246

Scoop.it

FEBRUARY 22, 2024

Let’s dive in and see how content marketing can help your HR department achieve key business goals. HCM software also empowers business-wide collaboration – allowing employees to exchange knowledge and work together on passion projects or cross-functional initiatives. Webinars make learning interactive.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 124

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 124

Madison Logic

JUNE 5, 2024

Offering webinars that align with a product release is one way to add more in-depth insights to your new product. When you consider exactly where each buyer in the account is on their buyer journey, you have a better sense of what the customer needs and their business goals. View your channels as distribution channels.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

Directive Agency

JUNE 10, 2020

We spoke to some of the leading SaaS marketing leaders in the space, and they answered the following question, “What do you think is the best strategy to generate leads for SaaS businesses, and why?”. Answer: In most cases, a smart mix of organic and paid marketing is going to yield strong results. LinkedIn Twitter.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

ClearVoice

JUNE 11, 2024

Encourages repeat business through upselling or cross-selling. Nurtures leads through various stages of the buying process. Sales Funnel Pinpoints individuals genuinely interested in a product or service. Provides direct response information and calls to action to purchase.

Top of Funnel 52

Top of Funnel Marketing Funnels Comparison Funnel Advertising 52

Parse.ly

NOVEMBER 5, 2021

The past two years have been a true test of businesses’ ability to thrive in a world of uncertainty, and the ones with the best content were the ones that came out on top. In this webinar , Joe walked us through the seven steps on how any business with any budget can build a digital audience that leads to multiple forms of revenue.

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Because Sales Hacker is a business built on content, I knew this was the right choice. 2017 - Sept. So, that’s exactly what we did.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hinge Marketing

JUNE 14, 2021

For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . This business strategy is often referred to as a “freemium” approach. Within the executive summary, the full research study can be offered for sale as a premium content product.

Paid Content 146

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 146

Sword and the Script | B2B

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent.

Ethics 95

Ethics Customer Surveys B2B Thought Leadership Media 95

LeadSquared

AUGUST 4, 2015

In our last webinar, we talked about what businesses can do to leverage their webinars for lead generation success. In case you missed it, you can watch the recording below: Visit our blog for more webinar recordings and marketing articles.

Webinar Metrics 52

Webinar Metrics Lead Generation Generation Leads 52

Contently

FEBRUARY 1, 2023

Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. Assuming that is in place, how can content help to support different departments within a typical business organization?

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

Convince & Convert

OCTOBER 12, 2014

The book is full of case studies, examples, tips and advice for real estate pros looking to massively change their business and stand out with help, not hype. » Convince and Convert content marketing marketing marketing books webinar youtility'

Case Study 157

Case Study Case Studies Business Ad Building 157

ScanmarQED

JANUARY 22, 2024

Our panel, featuring Marcel van der Kooi, CEO ScanmarQED, Brian Cusick, President North America ScanmarQED, Milan Knapp, Product Owner at Roivenue, Bart de Pauw, Chief Business Intelligence Officer of GroupM, and Lee Beale, Managing Partner of Crossmedia, will discuss MMM and MTA, exploring their profound impact on business results.

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Multi-Touch Attribution Planning Digital Marketing Funnels Advertising Agencies 52

Heinz Marketing

AUGUST 17, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing I’m enjoying the summer while it lasts and I for one go into the Fall kicking and screaming. This is a chance to propel your business forward, laying the groundwork for a strong finish to the year.

Webinar Metrics 98

Webinar Metrics B2B Marketing Marketing Strategy Marketing & Strategy 98