Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. But the long-running effects of digital disruption, coupled with the sudden shock of COVID-driven remote work, have changed the game.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

LeadSquared

NOVEMBER 4, 2020

While digital has become a new reality, B2C (Business-to-Customer) and B2B (Business-to-Business) have suddenly evolved into B2P (Business-to-People) – addressing the fact that the prospect on the other end is a human. Webinar: leveraging digital marketing to boost customer acquisition and engagement. #1

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Sprout Social

MAY 5, 2021

E-books, webinars and other lead magnets. Top-of-the-funnel content published to social media allows you to introduce customers to your business and put them on the path toward becoming qualified leads. Attending a webinar. Defining what makes a lead “qualified” varies from business to business.

Paid Search Agency 111

Paid Search Agency Top of Funnel Work Management Sales Qualified Leads 111

Leadspace

AUGUST 15, 2019

You want your business-to-business (B2B) customers talking. Second, business markets aren’t as reactive on pricing and offers the way consumer markets are. That doesn’t mean that tracking competitive pricing and offers is any less important. You want your content to make an impression.

Webcast 48

Webcast Business Case Studies Case Study 48

Biznology

JUNE 26, 2015

I’m bothered by much of what I read and hear today when marketing people and agencies pontificate about B2B in presentations, webinars, white papers, and even blogs like Biznology. B2B buyers buy on price, quality, service and delivery. B2B is a market.

Work Management 80

Work Management Marketing Management B2B Marketing Trends 80

Sana Commerce

MARCH 16, 2022

While the abbreviation B2C (business-to-consumer) describes the relationship between companies and consumers, the term B2B (business-to-business) stands for the relationship between two or more companies. Today, millennials’ purchasing decisions depend on more factors than just a good price/performance ratio.

B2B 52

B2B Work Management B2B Sales Act-On 52

Optinmonster

NOVEMBER 20, 2023

Whether you run a 1-person direct-to-consumer (D2C) brand or own a $100-million-dollar business-to-business (B2B) company, you can use discount coupons to your advantage. As a business owner (or a marketer), if you’re considering using fun promo code ideas to boost sales during the upcoming holiday season, this blog is for you.

Examples 59

Examples Urgency Marketing Loyalty Mobile Advertising 59

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Biznology

DECEMBER 21, 2011

The Internet has driven dramatic changes in business buying behavior. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person. Image via Wikipedia. A library of content assets.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

Moz

APRIL 2, 2020

And all of that spending, right, that consumer spending affects business-to-business spending as well. It leads to cost cutting by businesses because they know there's not as much demand. And ads and webinars. It doesn't matter if they're business-to-business or business-to-consumer. Lower spending

Paid Search Agency 82

Paid Search Agency Planning Advertising Agencies Terms and Conditions 82

QuanticMind

NOVEMBER 9, 2017

SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space. ?SEM for B2B is a different space than consumer marketing.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

SendX

MARCH 18, 2021

B2B means business-to-business, while b2c means business-to-customer. So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers. Monthly starting price. Complicated Pricing Structure. Sendinblue. $25.

Marketing Management 362

Marketing Management Budget Programs Email Marketing B2B Marketing 362

Customer Experience Matrix

JANUARY 7, 2010

business-to-business marketing automation. Note that Webinars and social media, which are also inbound marketing devices, are already being added to marketing automation products. 2009 was a year of tremendous growth for demand generation systems (a.k.a.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Industrial Marketing Today

SEPTEMBER 13, 2010

Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. If possible, add basic pricing information on your site to offer complete information without leaving your site. He is the Founder & President of Tiecas, Inc. –

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

JUNE 29, 2010

One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. Analytics is the new marketing creative!

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

MAY 5, 2010

Move them from awareness to inquiry – get the prospect to sign up for a webinar. Hand over sales-ready leads to sales – your sales team may provide them with additional content such as data and price sheets, set up an online or a face-to-face demo and ultimately move them to the RFP/RFQ stage.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JUNE 8, 2010

After you register, edit your profile to add a link back to your site or a landing page to download a free white paper or register for a webinar. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Actively participate in forums where your target audience hangs out.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JUNE 15, 2010

Please share with your friends and followers: Related posts that may interest you: B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question 5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers Is Your Industrial Website Still Just a Business Card? Take a quick poll.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Mapping content to the industrial buy cycle For this part of the article, I’m going to rely on what I learned from a webinar by GlobalSpec and Frost & Sullivan.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

AUGUST 10, 2010

It seems the secrets of SEO are known only to a few high-priced consultants. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. An invisible blog doesn’t draw a crowd and neither will you have the opportunity to engage with them. However, you can do it too with some help.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

APRIL 28, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. He is the Founder & President of Tiecas, Inc. –

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

SEPTEMBER 29, 2009

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. He is the Founder & President of Tiecas, Inc. –

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

APRIL 22, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. He is the Founder & President of Tiecas, Inc. –

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

APRIL 20, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. He is the Founder & President of Tiecas, Inc. –

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Vision Edge Marketing

NOVEMBER 28, 2023

We can use Salesforce, a leading CRM platform, as a solid example of a Business-to-Business (B2B) company that has experienced exceptional growth as a result of being highly customer-centric. And the company fosters a sense of community among its customers and partners through events like Dreamforce, webinars, and forums.

Webinar Metrics 225

Webinar Metrics SWOT Marketing & Strategy Lead Ranking 225

Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec. He is the Founder & President of Tiecas, Inc. –

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JULY 29, 2009

101 Tips from 50 Small Business Bloggers Tagged as: Seth Godin , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

AUGUST 17, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. He is the Founder & President of Tiecas, Inc. –

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

JULY 9, 2010

For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Don’t ignore social media’s ability to quickly announce new blog posts, articles, webinars and events.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

I don’t mean to suggest that you should ignore other channels of customer engagement such as your email opens, click-throughs, landing page hits, webinar sign-ups and Contact Us forms. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Google Analytics may be all the power you need.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 18, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. He is the Founder & President of Tiecas, Inc. –

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

MAY 7, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. He is the Founder & President of Tiecas, Inc. –

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Marketing Insider Group

FEBRUARY 13, 2023

B2B, or business-to-business, marketing refers to any strategy or content used by a business intended to target and sell products or services to another business. By focusing on elements like quality, customer service and competitive pricing, you can address how your business will effectively serve its customers.

Marketing Budget 289

Marketing Budget B2B Marketing B2B Planning 289

Hubspot

JULY 12, 2012

What indicates a lead's sales-readiness will change from business to business, but there are some pieces of lead intelligence, lead behaviors, and lead activities that many savvy marketers tend to universally consider in their lead scoring programs that we'd like to share with you. 7) Pages Visited. We sure think so!

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Leads 28