Sharpspring

APRIL 29, 2020

This is especially important for Business to Business (B2B) organizations. Instagram might be a great place to share photos of the massive ice cream sundae that you had during the weekend, but unless it pertains to your business, industry, or marketing strategy, it may not be the best type of content for LinkedIn.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Conversica

JULY 16, 2018

A very public recent example of this is Facebook’s Cambridge Analytica data scandal. This event shed light on two areas that the general public, including Facebook users, previously had little insight on: third-party apps using personal data, and how this data could be used by artificial intelligence (AI) tools.

Marketing Automation Services 56

Marketing Automation Services Enterprise Management Tools Marketing Management 56

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Biznology

JUNE 30, 2015

SOCi is a platform that allows you and your team to sort through piles and piles of content from across the social mediaphere, including content on Facebook using keywords and categories in order to collect the best, most relevant, news and content that is as close to bespoke to their needs short of writing it all yourself.

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Crimson Marketing

JULY 11, 2013

A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix. According to GlobalWebIndex, Google+ now has 359 million active users (and counting), more than any other social network besides Facebook.

Google 100

Google Marketing Mix Social Networks Social Media 100

FMG Suite

SEPTEMBER 13, 2022

As the Chief Evangelist of FMG, Samantha Russell helps thousands of financial advisors grow their businesses through marketing tips, strategies and data shared across multiple social media channels, including Facebook, Twitter, LinkedIn and YouTube. “By

Marketing Automation Services 40

Marketing Automation Services Social Media Marketing Automation Marketing Management 40

Single Grain

SEPTEMBER 5, 2019

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. What Is Facebook Retargeting?

Paid Content 110

Paid Content Facebook Campaigns Conversion 110

Hubspot

MARCH 11, 2018

To answer that question, a panel of social media experts -- Teen Vogue 's Rajni Lucienne Jacques, Facebook's Tutti Taygerly, and Instagram's Joshua Dickens -- shared their insights on what followers want the most in today's climate, in a discussion moderated by Work & Co's Gene Liebel. What Followers Want. Communities.

Social Media 78

Social Media Media Peer-to-peer Privacy 78

Biznology

JUNE 20, 2012

For instance, a client of mine uses Pinterest to market its services to one target customer: young women planning their weddings and other social events. Of course, what works for this business won’t work for everyone. Of course, what works for this business won’t work for everyone. But that’s the point.

Linkedin 80

Linkedin Psychographics PR Segmentation 80

BOP Design

MARCH 29, 2019

You’ll find a ton of advice online and offline about how to market business-to-business (B2B). While not all of those searches are business-based, the figure shows the sheer volume of data on the internet and how difficult it is to shout over the clamoring crowd. Ignoring Public Events. Not Knowing Your Weaknesses.

B2B Marketing 51

B2B Marketing B2B Planning Work Management 51

Webbiquity

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell.

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100

Sprout Social

SEPTEMBER 21, 2021

Has your business been sleeping on Facebook Shops? The popularity of social commerce and selling via Facebook ads is well-documented. And with the introduction of Shops’ product platform, Facebook is giving brands big and small an opportunity to get products in their followers’ hands faster.

Facebook 124

Facebook Top of Funnel eCommerce Tagging 124

Biznology

APRIL 15, 2014

Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. LinkedIn isn’t simply an SEO placeholder for your brand, your company, or your name.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Content Standard

OCTOBER 22, 2014

Marketers trying to tap into a major event, take note: You have hours, not days, to take advantage of peak consumer engagement. Interestingly, different types of events play out differently depending on the social network, with entertainment events being most heavily socialized on Facebook and sporting-event shares skewing toward Twitter.

Distribution 40

Distribution Tips Marketing & Strategy Content 40

KoMarketing Associates

JANUARY 25, 2013

Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Altitude Marketing

OCTOBER 23, 2018

Every business-to-business company is different. It doesn’t matter if I’m at a networking event, fielding an inquiry from a prospect, or knee-deep in marketing strategy with a client. Step 3: What to Budget for Advertising & Events. Industry events and trade shows still play a necessary role in B2B markets.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Mereo

JANUARY 25, 2018

Many business-to-consumer organizations have already discovered the benefits of selling with social media, however, business-to-business sellers have been left wanting for how to best leverage this tool. It can be an unassuming comment on a Facebook page. It can be a question in a LinkedIn group.

Top of Funnel 61

Top of Funnel Cold Calling Social Media B2B Sales 61

ClearVoice

NOVEMBER 2, 2018

Whatever your specialty, we’ve created this handy guide of some of the best marketing conferences and events throughout 2019 to help you strategize your conference schedule. And, in between the events you choose to attend, consider some of the best content marketing courses for professionals.). Has your marketing team made plans yet?

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Marketing Insider Group

JANUARY 27, 2020

That’s not only true for business-to-consumer (B2C) companies but even more so for business-to-business companies. If they’re mostly on Pinterest but your main focus has been Facebook, you need to pour more effort into optimizing your Pinterest posts. Look at their demographics and where they hang out on social media.

Startups 318

Startups Marketing & Strategy Marketing Strategy Content Marketing 318

SnapApp

OCTOBER 18, 2017

Ultimately, we need to remember that although it’s business-to-business marketing, in reality, there are people behind those businesses that are making decisions. . You can even capitalize on the weekend context of sporting events within these campaigns. We also see teaching in this weekday example posted on Facebook.

Planning 54

Planning Marketing Automation Services Top of Funnel Marketing & Strategy 54

Sprout Social

JANUARY 16, 2020

This humorous and unconventional video ad eventually racked up tens of millions of views on YouTube and quickly made the rounds on the likes of Facebook and Twitter at the time: In a matter of months, subscriptions and overall interest in DSC spiked as highlighted by Google Trends. What do most viral marketing campaigns have in common?

Viral Marketing 104

Viral Marketing Work Management Planning Paid Search Agency 104

Outgrow

MAY 23, 2022

He has founded three companies, including the Content Marketing Institute (CMI), launched dozens of events, including Content Marketing World. Joe Pulizzi: Well, first of all, I come from the events industry. I’ve been doing events for over 20 years, so I’m passionate about that. They need an event too.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Heinz Marketing

OCTOBER 12, 2018

Your product or service star rating, whether it’s on Facebook, Google or your own company page, hold considerable sway when it comes to your reputation (and sales figures). Calendars, automated scripts, live video events — automation and gamification are the keys to great B2B social media.

Trends 90

Trends Marketing Automation Services Top of Funnel Paid Search Agency 90

SendX

MARCH 18, 2021

B2B means business-to-business, while b2c means business-to-customer. So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers. Event Management, Deliverability. What is B2B email marketing? Personalisation, CRM.

Marketing Management 358

Marketing Management Budget Programs Email Marketing B2B Marketing 358

Webbiquity

JULY 23, 2013

Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success. Little wonder then that two-thirds of small to midsized-business owners plan to increase SEO efforts this year. Social media.

Link Building 100

Link Building Advertising Agencies Ad Building SEO 100

Chris Koch

DECEMBER 10, 2012

The utility would be in making that easier to do than it is now (going to vendors for customer references, calling up their networks of peers for recommendations and advice, sifting through analyst reports and trade magazines, going to trade association events).

Peer-to-peer 100

Peer-to-peer B2B Social Media Mobile Marketing 100

Content Standard

JULY 19, 2019

Here, we’ll explore all the targeting options that exist on Facebook and Instagram today. For instance, now that Facebook owns Instagram, you can now leverage the same targeting techniques and launch ads across both platforms. Facebook continues to be the largest social media network, with 2.38

Paid Social Agency 76

Paid Social Agency Facebook Marketing & Strategy Mobile Advertising 76

MLT Creative

SEPTEMBER 27, 2011

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. The term social media shouldn’t be limited to sites like Twitter, Linkedin, Facebook , YouTube and foursquare. But it’s also about listening, learning and helpful thought leadership.

Social Media 40

Social Media Advertising Agencies Media B to B 40

Marketing Insider Group

JANUARY 24, 2013

BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Home of Chief Content Office Magazine and THE event Content Marketing World. New York, NY. San Francisco, CA · [link]. Anywhere we’re needed – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Bluetext

MARCH 19, 2020

Business to business and business to government sales are a high-touch sales market now in a no-touch world. Webinars, email campaigns, video and virtual events are now a critical way to maintain relationships when the days of hosted lunches and in-person meetings are temporarily in the past.

Paid Search Agency 37

Paid Search Agency Marketing Budget Planning Advertising Agencies 37

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

MLT Creative

FEBRUARY 6, 2012

Last week in B2B marketing the B2B blogosphere is buzzing about learning from big event masters, asking the right questions, copywriting brainstorming, and more. The marketing buzz surrounding the Super Bowl holds several lessons for business-to-business marketers. 6 lessons B2B companies can take from Super Bowl ad whizzes.

Tactics 40

Tactics B2B Marketing B2B Paid Search Agency 40

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! But what about the use of social media between businesses? Business-to-business (B2B) social media is a different animal. Social media is capable of so much more.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

MLT Creative

MARCH 7, 2011

QR codes at trade shows: This can link to your Facebook page, your latest product sheet, your catalog, a mobile site, an after-event party invitation or a form to request a follow-up call and information. QR codes in catalogs: These can link to specification sheets or instructional videos, or dial in directly to your sales department.

B2B Marketing 40

B2B Marketing Advertising Agencies B to B Planning 40

MLT Creative

JANUARY 30, 2012

Items like business cards, tradeshows, presentation downloads, plus other opportunities such as linking to product videos in a catalog or having a map at a tradeshow or event with QR codes for each regional representative’s contact information. Download content from our B2B Marketing Idea Series:

B2B Marketing 40

B2B Marketing Advertising Agencies B to B Planning 40

Hubspot

MAY 31, 2018

While it varies business to business, I’d guess you’ll need at least a "Home" page, an “About Us” page, a “Services/Product” page, and a “Contact Us” page. I’d primarily suggest using Google Sites to make a website for a business event, for internal use amongst employees, or for your personal brand.

CMS Development 101

CMS Development Marketing Websites Landing Pages Domain 101

Online Marketing Institute

NOVEMBER 8, 2010

The difference is most stark in customer acquisition figures for Facebook, which 68% of B2C companies have obtained a customer from but only 33% of B2B companies. Fifty-one percent of B2C companies have acquired a customer from Twitter, compared to 38% of B2B companies.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40