Hubspot

JUNE 16, 2020

On-Page SEO raises the chance of search engines choosing your articles to populate search engine results pages (SERPs). Even though it's tempting to make the title something witty, make sure you are including keywords, so you can land on the right SERPs and clearly signal to your readers that you have the content they’re looking for.

Enterprise Management 94

Enterprise Management CMS Development Marketing Automation Services Marketing Management 94

Marketing Insider Group

SEPTEMBER 21, 2020

My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Key Takeaways: A company blog can play a key role in any business’s growth strategy.

Top of Funnel 311

Top of Funnel Paid Search Agency Companies Marketing Automation Services 311

Content Marketing Institute

JANUARY 15, 2018

Regurgitation of basic information that’s reformatted on a company blog with a lot of injected ads, unnecessary links, and keyword stuffing in hopes of achieving a high SERP rank. If all your blog post does is tell me the same information I can find through a simple Google search, then it’s (weak). Camel-like.

Content 111

Content Paid Search Agency Advertising Agencies Mobile Advertising 111

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Marketing Insider Group

DECEMBER 6, 2021

Blogs benefit ecommerce businesses by increasing their overall brand visibility. We already know how important it is to appear on search engine results pages (SERPs), so let’s focus now on shareable content. Videos are 53x more likely to generate first-page SERP rankings than other SEO tactics.

eCommerce 246

eCommerce Work Management Marketing Management Lead Scoring 246

Hubspot

MARCH 19, 2012

The problem is, too many marketers don't have the balance of paid vs. organic right, and they rely heavily or entirely on paid search to drive traffic and leads to their website -- instead of using tactics like business blogging , building their inbound link profile, and increasing social media activity.

PPC 28

PPC Paid Content Paid Search Agency Lead Ranking 28

Hubspot

AUGUST 22, 2012

So you want your business blog to perform better. Blog harder? Well yes, you could set to your keyboard and type away 'til your fingers bleed, or you could think of ways to get more out of your blog without just increasing content volume. 12 Ways to Get More Out of Your Blog Without Actually Blogging.

CMS Development 28

CMS Development Landing Pages Lead Scoring Lead Ranking 28

Hubspot

DECEMBER 17, 2013

Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. So, this post is going to explain how you can use business blogging to improve your SEO, and perhaps show you connections you didn''t realize existed between the two disciplines. Wait, what?

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Hubspot

JUNE 12, 2012

You can search sites like Flickr, Fotopedia, Pixabay, and Google Images for your images -- just be sure to give attribution somewhere within your blog post to the original artist, and a link back to their page! And part of that top of the funnel analysis is the effectiveness of your business blog. 3) Google Keyword Tool.

Blogger 28

Blogger Top of Funnel Tools Business 28

Marketing Insider Group

OCTOBER 11, 2021

Ideally, you should create 4-6 blog categories to organize your content and always assign an article to one category only. Custom URLs help your blog rank better on SERPs and create a custom identity for each blog post rather than the date or a generic tag. Configure URL to Custom. Instead of this: [link].

Paid Search Agency 291

Paid Search Agency Companies RSS Ad Frequency 291

Valasys

JULY 19, 2021

This depends on the efforts you’ll exert and of course, the adoption of some new technologies that could help your business. Start a Business Blog. A superb blog is one of the surest ways to make your business grow, irrespective of the fact that it’s online or offline. Social Media Marketing.

Tips 52

Tips Planning Business Paid Search Agency 52

Marketing Insider Group

SEPTEMBER 14, 2020

Blogging Stats. Industries that blog tend to reach 55% more web traffic. About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. Google utilizes 810 rare SERP features.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Online Marketing Institute

MAY 18, 2010

How many pages are actually getting indexed and included in SERPs by search engines? Here are a few of the most important questions to ask (and get answers to:) How many web pages are published on the corporate domain name? reconcile the difference and fix) How many and what type of images are being published ON the corporate domain name?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

SmartBug Media

NOVEMBER 18, 2022

Different tools are used to build this content—including search engine optimization (SEO), business blogging, and more—and analyze the performance data to scope your marketing efforts. It’s the sentence or two that appears in search engine results pages (SERPs) below a title. The foundation of inbound marketing is content.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

The Lead Agency

MAY 12, 2022

So what else can fresh blog content do for your business? Fresh content can also help keep your website relevant in the search engine results pages (SERPs) by allowing you to address trending topics through keywords. If you’re blogging regularly enough, a great tactic is to publish time-sensitive content too.

Paid Search Agency 62

Paid Search Agency Companies B2B Top of Funnel 62

Hubspot

SEPTEMBER 7, 2011

Claim Your Page's Vanity URL: Once you've created your business Page, make it more shareable and easier to find by creating a more recognizable vanity URL (e.g. Auto-Publish Blog Content: Start populating your Page's wall with content! link] at [link].

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

ClearVoice

JUNE 13, 2022

Keyword strategy is a critical element of a successful business blog. A successful blog will have a cohesive keyword strategy. However, if you focus on a phrase like “best single cup coffee maker,” you will have a better chance of ranking in SERPs and attracting traffic to your site.

Business Blogging 52

Business Blogging Paid Content Business SERP 52

Webbiquity

SEPTEMBER 4, 2012

After laying the foundation, the book steps through best practices for developing eBooks and webinars; business blogging; marketing through LinkedIn, Twitter and Facebook; making email social; B2B social mobile marketing; and integrating tradeshows with social efforts. ” You have to ask for leads. The book has its minor flaws.

Social Media 100

Social Media Media B2B Lead Scoring 100

Webbiquity

OCTOBER 16, 2012

B2C companies who blog regularly see an 88% increase in median monthly leads and B2B companies who blog see a 67% increase in leads. ( V3 Integrated Marketing ). Roughly 60% of business blogs are updated at least twice per week. Another study found that while 60% of businesses have a blog, only 35% of those (i.e.,

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

MAY 27, 2014

Even if you don''t take it so far as to build business partnerships with would-be content competitors, look for content co-creation opportunities in these competitive scenarios. The people who are rubbing up against you in the SERPs should be the people writing for you on your own site, and vice versa. content creation'

Advertising Agencies 28

Advertising Agencies Lead Ranking SERP Paid Search Agency 28

SmartBug Media

MARCH 14, 2019

If you regularly publish on your company’s blog, you may already be seeing the benefits of business blogging. Medium was designed to be a platform where anyone could read, share, and exchange ideas on a vast range of topics in the form of “stories,” or blog articles.

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

nDash

JULY 8, 2020

Overcoming your competitors on high-value SERPs. Being clear and concise about your goals will lead to better content development over the long term—which will actually help you drive other business goals initiatives of your original content goals. Sparking deeper loyalty with current customers. Improving the customer experience.

Top of Funnel 52

Top of Funnel Effectiveness Marketing & Strategy High Quality Lead 52

Marketing Insider Group

OCTOBER 3, 2023

For example, what if you run a cleaning business? Blogs about hiring a cleaner will get stale and too self-promotional. The process can go like this: Find blogs: Search for keywords you want to rank for or that are relevant to your industry along with the terms “guest blog,” “contributor,” or “write for us.”

Lead Scoring 286

Lead Scoring Lead Ranking SEO Tips 286

Hubspot

AUGUST 28, 2012

We often hear people say they've tried blogging, but "it doesn't work." When we dig a little deeper, however, we find that they blogged three days in a row last January and then gave up when their site traffic didn't jump. Business blogging requires consistent, long-term effort, not short sprints of intense activity.

Inbound Marketing 28

Inbound Marketing Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

JUNE 20, 2012

So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Maybe because, unless you're one of the few people who actually like writing, business blogging kind of sucks. The time for excuses is over.

Template 28

Template SERP Sample Custom Publishing 28

Marketing Insider Group

FEBRUARY 1, 2022

If your content isn’t ranking on SERPs , you are likely invisible to your target audience. In fact, by partnering with professional content creators and strategists, you can build an even more impactful blog without having to go through the time-consuming and expensive trial and error that often comes with nailing business blogging.

Paid Search Agency 143

Paid Search Agency Advertising Agencies Ad Agencies Content 143

Hubspot

AUGUST 8, 2014

One’s a link to “21 Benefits of Business Blogging and 22 Tips,” by yours truly, hubba-hubba.). #3 The actual title is “The Plan to Grow Your Business with Effective Online Marketing,” which does have the keyword phrase, but doesn’t appear on the top line of the SERP result.

Planning 28

Planning Inbound Marketing Paid Search Agency Funnel Advertising 28

Single Grain

MARCH 18, 2020

Suddenly techniques that had worked for years were obsolete, and websites dropped in ranking — or were penalized right out of the SERPS altogether. Dive Deeper: * 9 Tips to Take Your Blog Content from Average to Awesome. Beginner’s Guide to Business Blogging in 2020.

Google 144

Google Guidelines Paid Search Agency Content 144

Hubspot

JULY 10, 2018

Google researchers ran statistical models on their SERPs to find out if paid search eats up organic traffic. A lot has been said about the benefits of business blogging. With the right SEO planning and editorial calendar, your blog gives you search presence, linking you to keywords being searched for by your prospects.

Paid Content 98

Paid Content Lead Ranking Lead Scoring Lead Gen 98

Single Grain

SEPTEMBER 11, 2019

There’s a big difference between a business blog that’s chock-full of lackluster, uninformative posts and one that’s bursting at the seams with the type of high-value content that naturally draws in readers. As it relates to business blogging, pillar content can also be defined as a series of posts that represent your site’s best work.

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Single Grain

FEBRUARY 15, 2023

Dive Deeper: How to Write Hero Headlines to Skyrocket Click-Through Rates 4) Focusing on a Single Content Type Another common mistake that businesses make when creating a content marketing strategy is failing to appreciate just how many types of content there are these days.

Paid Content 59

Paid Content Lead Scoring Lead Ranking Paid Search Agency 59

Hubspot

JANUARY 13, 2014

Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. they help you generate leads for your business). Offers are content assets that live behind a form on a landing page (i.e.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Webbiquity

NOVEMBER 12, 2013

77% of B2B marketers use a blog as part of their content marketing mix, and 70% use online video. Business Blogging Statistics and Facts. Blogs convert readers into buyers. On average, 25% of marketing budgets are now spent on content development, delivery and promotion. ( B2B Marketing Insider ). B2B Marketing Insider ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

77% of B2B marketers use a blog as part of their content marketing mix, and 70% use online video. Business Blogging Statistics and Facts. Blogs convert readers into buyers. On average, 25% of marketing budgets are now spent on content development, delivery and promotion. ( B2B Marketing Insider ). B2B Marketing Insider ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

OCTOBER 9, 2012

“This platform, if done properly, can generate tremendous traffic, leads and sales for your business that you otherwise would not have had,” wrote Marcus Sheridan, Partner at River Pools and Spas and Founder of The Sales Lion. First, business blogging helps you in respect to search engine optimization (SEO). 5) Gamification.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Scoop.it

MAY 25, 2021

But what are the methods that successfully improve blog SEO? Over the years, we’ve seen a steady increase in the use of graphics in blogs. This is a trend that will continue, especially for business blogs. In this guide, we will clarify the importance of blog SEO. of marketers believe that backlinks impact SERP.

SEO 128

SEO Long Tail Marketing Keywords SERP 128

Webbiquity

NOVEMBER 28, 2011

Is a Blog Still Important in 2011? by Edelman Digital Noting that “a blog is a focal point and acts as a base of operations for communications,” Jonny Bentwood details the benefits of business blogging as well as the growth stats: 39% of U.S. SERPs: The Benefits of Being No.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100