Biznology

JANUARY 12, 2015

Blogs have been around for quite some time now. Although they were not widely used by businesses at their conception, they have been around since the 1980’s and 1990’s. Business blogs just started to go mainstream about 10 years ago. Here are 10 reasons why you should maintain a blog for your business: Blogging is easy.

Business Blogging 80

Business Blogging Activities Business Landing Pages 80

Webbiquity

AUGUST 5, 2010

Struggling to increase blog traffic? Better results from social media? Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. Want more comments?

Business Blogging 100

Business Blogging Tips PageRank Business 100

Webbiquity

AUGUST 22, 2017

It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. A memorable brand is self-propelling and can grow a business to dizzying heights. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Buffer

MAY 4, 2022

After all, you’re a small business owner, and probably not a trained writer. Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! Why start a blog for your small business?

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Webbiquity

OCTOBER 25, 2023

When businesses embark on a blogging journey, there are many roadblocks that can pop up, such as: writers’ block! We can achieve business goals with blogging!” Despite these obstacles, businesses from across industries are blogging. Guest post by Ann Smarty.

Business Blogging 307

Business Blogging Creativity Business Marketing & Strategy 307

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Content Standard

JUNE 25, 2015

Facebook announced on their business blog this past week that they will be rolling out a new “place tips” tool that seeks to augment users’ Facebook experience based on location. This optional Facebook marketing feature is a cross between user a experience improvement and a business page tool.

Facebook 40

Facebook Tools Aggregators Tagging 40

Biznology

MARCH 6, 2019

The Internet and social media provide small businesses with a great and accessible set of new tools, technologies and opportunities for success. Small business owners can now be more successful with a little knowledge on how online marketing works and very little budget.

Small Business Marketing 123

Small Business Marketing Online Marketing Tips Marketing Budget 123

Adobe Experience Cloud Blog

JANUARY 6, 2017

Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat. Guy Kawasaki was the former Chief Evangelist of Apple but since then has been busy writing 13 books, keynoting, and serving as the Chief Evangelist of Canva. Jessica Northey.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Webbiquity

OCTOBER 18, 2016

To be sure, a thoughtfully written business blog can generate leads (and sales). In my consulting days, I attracted new clients through this blog, and I worked with companies that generated some pretty respectable lead gen and conversion rate figures through blogging. 6) Be active on social media.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Webbiquity

JULY 6, 2010

Small companies don’t bother with agency RFPs (nor should they) and even mid-sized companies use them less today than in the past. Social Media is Simpler Than You Think. Social Media is Simpler Than You Think. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

BenchmarkONE

AUGUST 13, 2020

With growth comes major advantages, which is why it is crucial to have a strong online presence, no matter what business you’re in. However, if you have a small business, you will initially face several problems. One company that has growth down is Grammarly , a free online writing assistant.

Paid Content 66

Paid Content Marketing & Strategy Marketing Strategy Tips 66

Writing on the Web

NOVEMBER 1, 2010

I recently designed and recorded a presentation for the Content Marketing Institute on everything that goes into creating and publishing a quality blog post. It’s published on a neat tool called Brain Shark : you make a power point presentation, then record the notes over the phone. Online Reputation? How neat is that?

Tips 100

Tips Digg Social Media Buzz 100

Webbiquity

JUNE 16, 2015

Because with the exception of direct response (a small part of content marketing), content supports sales rather than driving them directly. And trying to use content too blatantly to drive sales often backfires. • Blog. – Blogs (62%). Social Media Today ). Social Media Today ). And use video.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Writing on the Web

FEBRUARY 5, 2013

How to Use Send Out Cards" src="[link] width="417" height="77" title="Relationship Marketing Messages that Work: How to Use Send Out Cards" /> Relationship marketing is getting simpler with inexpensive tools. I was also curious to see how someone I respected in marketing would use this mass-mailing-made-to-look-personal tool.

Planning 100

Planning Budget Programs Blogger Webinar Metrics 100

Hubspot

JULY 10, 2019

Where target audiences vary the most, though, is between individual consumers and businesses. Marketing to businesses is very different than marketing to individual consumers. HubSpot’s customers are other businesses, not individual consumers. B2B and B2C (business-to-consumer) marketing are very different.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Syndication and blog directories. Technorati and AllTop are two of the general-topic blog directories. Social media.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Writing on the Web

DECEMBER 12, 2012

Should my business website focus on keywords and getting search engine results ? Perhaps a more important question is “How do I make the most of each of my web pages so that my business and I get found, get known, and get clients ?” Your business website should have the number of pages that is right for you.

SEO 100

SEO Marketing Websites Business Content 100

Hubspot

DECEMBER 2, 2011

Yes, as an inbound marketer, your blog content has to be amazing. As a business becoming a blogging machine, it is easy to focus 100% on content and ignore valuable design elements of your blog that can act as powerful boosters of traffic and leads of your business. So what does a great business blog look like?

Business Blogging 28

Business Blogging Design Business RSS 28

Writing on the Web

JULY 8, 2010

Based on what I hear from clients and colleagues, I’m going to speculate some of the reasons this may be so: Web marketing is complicated: Although tools (blogs, sales pages, shopping carts, audio and video, email marketing) have become more user-friendly in the last few years, there’s a lot more to do (social sites).

Ning 100

Ning Content Marketing Digg Buzz 100

Go Beyond SEO

JULY 27, 2018

One third of all potential clients start their search online, so you need to make sure your website is easy to find, up-to-date, and mobile ready. You could be losing business when potential clients come to your website simply by misrepresenting yourselves or not having accessible information. Utilize Social Media for Your Law Firm.

Budget Programs 84

Budget Programs Work Management Planning Marketing Management 84

Webbiquity

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Go Beyond SEO

JULY 27, 2018

One third of all potential clients start their search online, so you need to make sure your website is easy to find, up-to-date, and mobile ready. You could be losing business when potential clients come to your website simply by misrepresenting yourselves or not having accessible information. Utilize Social Media for Your Law Firm.

Budget Programs 68

Budget Programs Work Management Planning Marketing Management 68

Webbiquity

FEBRUARY 10, 2011

10 Free WordPress Themes for Small Businesses by American Express OPEN Forum. An outstanding list of useful WordPress plugins from Andy Beal, author of Radically Transparent: Monitoring and Managing Reputations Online and the brain behind the Trackur social media monitoring tool. Themes by Blogfreakz.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Hubspot

MAY 19, 2011

Dan Zarrella , social media scientist, author, and speaker, joins us for another exciting episode of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast ! Dan is our internal social media scientist here. In this episode, we chat about: Becoming a social media scientist.

Social Media 28

Social Media Webinar Metrics Media Co-Registration 28

Go Beyond SEO

JULY 27, 2018

One third of all potential clients start their search online, so you need to make sure your website is easy to find, up-to-date, and mobile ready. You could be losing business when potential clients come to your website simply by misrepresenting yourselves or not having accessible information. Utilize Social Media for Your Law Firm.

Budget Programs 60

Budget Programs Work Management Planning Marketing Management 60

ClearVoice

MAY 26, 2022

Stuck on content ideas for your business? Are they unsure about how to handle a problem that your business addresses? Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. Now, you may be wondering if you really need a blog or content marketing in general.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Is anyone out there?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Configure Your Blog. Configure Your Blog. Publish Frequently.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Here are 4 ways to find out where your customers are in social media: 1. Hire a Spy Flowtown and Rapleaf are two of the leaders in the emerging field of social anthropology. What do I do?”

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

MARCH 22, 2012

In a nutshell, the campaign is a push to encourage small businesses to send more direct mail (AKA junk mail), in an attempt to boost the suffering U.S. billion loss for the year ended September 30, has put a year-old online tool at the forefront of its new campaign, entitled 'Every Door Direct Mail.' More direct mail?

Cost per Lead 28

Cost per Lead Service Inbound Marketing Television marketing 28

Industrial Marketing Today

AUGUST 24, 2009

However, to be successful in your online marketing, you must come up with fresh and interesting content regularly. RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. That led me to other popular search terms like blog content creation, content creation help, online content creation etc.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Hubspot

NOVEMBER 16, 2010

As a small business owner, you recognize the importance of making people aware of your organization's credibility. For nearly 100 years the Better Business Bureau (BBB) helped you work towards that goal by rating reputable small businesses. 6 Steps to Building Small Business Credibility.

Small Business Marketing 28

Small Business Marketing Ad Building Business Word of Mouth 28

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. Business buyers typically seek additional information and resources for information on business products and services. Content curation is editing on steroids.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40