Writing on the Web

FEBRUARY 10, 2014

Here’s what I look for in an optimized, good blog (one that gets Google search and reader results): A good blog title with a tag line that says what people will find on this blog (benefits to reader). An email subscription sign up button such as an RSS icon. A compelling image with each post.

Wikipedia 100

Wikipedia RSS Blogger Keywords 100

Webbiquity

MAY 4, 2010

Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. Twitter is the fourth-highest source of traffic to Webbiquity, just behind Google. SEO the blog. Include post tags and properly categorize each post. Add alt tags to images and use SEO-friendly file names.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Sitemaps help the search engines more fully and accurately index a website or blog. Fresh content.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Webbiquity

JUNE 21, 2010

. • Blog-specific directories : while blogs are eligible for most of the same types of links as standard websites (e.g. directories, social bookmarketing sites, news sites, articles), blogs also have their own unique link opportunities through blog-specific directories and RSS feed syndication sites.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Webbiquity

FEBRUARY 10, 2011

Helpful guidelines on plugins, post titles, pages, permalinks and pinging improve the search engine rank of and increase search traffic to your WordPress blog. Robyn-Dale Samuda offers guidance on navigation setup, image tagging, sitemaps, permalinks, plugins and more for search-optimizing a WordPress site or blog.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So I Googled “content curation&# and lo and behold, it returned 77,600 results. David Brazeal´s last blog. Yes, too many people think curation is nothing but copy & paste or adding a RSS feed to their site.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Anything Goes Marketing

SEPTEMBER 4, 2006

After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. By conversions, I don't mean clicking on the "order now" button as this isn't very common on blogs. This means placing the subscribe RSS feed icon at the top of your blog.

Traffic 100

Traffic RSS Blogger Eloqua 100

Industrial Marketing Today

AUGUST 3, 2010

You can read his entire blog post here. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Let’s see how Google Analytics can help you do just that. These statistics are easily and readily available from your dashboard in Google Analytics.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Anything Goes Marketing

OCTOBER 2, 2006

It's cheaper then Google AdWords. I think we all have given enough to Google! Blogs lead to further awareness about your company, which leads to people hitting your site, opting in to either email or RSS updates and eventually becoming your customer. Tags: business blog Comedy Blogging.

Positioning 100

Positioning RSS Adwords Opt-out 100

WebMarketCentral

APRIL 22, 2007

But once you've made the commitment to writing your own blog, here are seven essential tools—beyond the blogging platform itself ( Blogger , TypePad , WordPress , Moveable Type , etc.)—to —to help promote your business blog and make it successful. Zimbio Web 2.0 Zimbio Web 2.0

Business Blogging 20

Business Blogging Web 2.0 Digg Tools 20

Hubspot

FEBRUARY 10, 2014

Considering their utmost importance, you might also want to consider these other ways to generate more blog subscribers. 2) RSS Feed (Must-Have). And if you can implement a search bar that provides insight into what keywords visitors are searching for on your blog (e.g. 8) Topics/Tags List. Blogging'

RSS 28

RSS Work Management Marketing Management Paid Search Agency 28

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. You will find here lots of examples of business and corporate blogs, as well as resources to help you learn more about the topic. Consider Netconcepts. Other stuff?

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

AUGUST 24, 2009

Google is not the only source of content ideas. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

That depends, see my earlier post, Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Is Your Industrial Website Still Just a Business Card? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Having a search function on your website is no longer an option, it is a requirement.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 3, 2010

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

OCTOBER 26, 2010

Also think of your blog title as a subject line; people will see your blog title in their email (if they’re email RSS subscribers), on Twitter, on Facebook, and in the search engines. Your blog title has to be engaging enough to break through the clutter on all of these channels. Write at a high-school level.

RSS 28

RSS Keywords Tagging Webinar Metrics 28

Webbiquity

JANUARY 8, 2010

To get started, select a blogging platform such as Blogger , TypePad or WordPress. Factors to consider include the option of hosting the blog on your own existing Web site, RSS feed capabilities, Trackback functionality, and of course personal preference. Who should write for your blog? Provide an RSS feed of your blog.

Business Blogging 100

Business Blogging Adsense RSS Effectiveness 100

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Mark, you're spot on!

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As As mentioned in my post about blog success metrics , if you cover a very wide topical area, subscriptions are less likely). Consequently, I have two recommendations.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Buzz Marketing for Technology

JUNE 27, 2008

Devise a simple one-page instruction sheet/FAQ on how to effectively use the Canvassing Lists and Templates, which communication media to use in different circumstances to contact them, and how to deal with telephone tag, non-responses and other situations when canvassing response is inadequate. Judith Meskills SocSW Blog. MetaCollab.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Devise a simple one-page instruction sheet/FAQ on how to effectively use the Canvassing Lists and Templates, which communication media to use in different circumstances to contact them, and how to deal with telephone tag, non-responses and other situations when canvassing response is inadequate. Judith Meskills SocSW Blog. MetaCollab.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Online Marketing Institute

JUNE 15, 2009

Missed Opportunity Online Public Relations and Blogs Comments: Jason Falls says: August 29, 2007 at 7:54 am Great list. Lee Odden says: August 30, 2007 at 7:41 pm Hey Sean, the places I look for the owner’s name of a blog include: - Post detail page, next to date or tags - “About&# page - Backlink anchor text to the blog.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Webbiquity

OCTOBER 10, 2012

This is a killer feature as it means that when installed on WordPress Multisite all products, product tags, and product categories from across the network are indexed globally. They are then displayed on your main site/blog marketplace pages or with a set of powerful global widgets or short codes. ” – All Blogging Tips.

eCommerce 100

eCommerce Paid Content Best Practices Work Management 100

Hubspot

JUNE 7, 2010

Ever hear people throw around terms like RSS or.XML and you wrinkle your forehead in confusion but nod your head because you don't want to admit that you haven't a clue? This blog post will lift some of that mystery by covering the ABCs of blogging's most important terms. 39 Commonly Used Blogging Terms you Must Know!

RSS 28

RSS Blogspot Blogger Tagging 28

Industrial Marketing Today

OCTOBER 26, 2009

For example, the search term “industrial valves” yields 238,000 pages in Google. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Online Marketing Institute

MARCH 30, 2011

This entry was posted in Content Curation , Content Marketing , Content Strategy and tagged content curation , Content Marketing , content marketing research , hivefire , rohit bhargava. When it comes to online marketing Google is now cracking down on bad content, so it’s important to be original. Bookmark the permalink.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Hubspot

OCTOBER 7, 2010

Assuming you have remarkable content on your blog, which I know all you HubSpot blog readers do, your readers would be interested in coming back to your blog to read your latest posts. Add a subscribe button linking to your RSS feed URL. These days, RSS isn’t the only way readers keep tabs on their favorite blogs.

RSS 28

RSS Hubspot Landing Pages Webinar Metrics 28

WebMarketCentral

JUNE 10, 2008

At last week's Blogging for Business conference , Shannon Johnson of the What About Mom blog mentioned that someone should write a post about search engine optimization (SEO) for mommy bloggers. The blog subhead helps establish the personality of your blog. What personality do you want your blog to have?

Blogger 20

Blogger SEO Web 2.0 RSS 20

Buzz Marketing for Technology

JUNE 27, 2008

Deploy Google Desktop or some other fast, simple, powerful desktop search tool. Use RSS feeds to simplify publishing and subscribing to others content, and show employees how to use them and how to integrate this content into their personal taxonomy. Judith Meskills SocSW Blog. Myst Daves Business Posts. BLOG TOOLS.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Industrial Marketing Today

AUGUST 24, 2010

These include: Lack of page titles No optimization of headlines and subheads (H1, H2 tags etc.) Install site analytics, the free Google Analytics is a good start. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60