PureB2B

NOVEMBER 13, 2017

Once you start building a reputation on search engines, more prospects will be able to find you when they’re looking for products and services related to your offering. 39% are on Facebook while 30% are on Twitter to get leads and grow their audience. 5 Word of Mouth / Referral Marketing. So, what channel should you be using?

Lead Generation 86

Lead Generation Sales Qualified Leads Advertising Channels Word of Mouth 86

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. They're valuable and helpful, they make great pieces of evergreen content that stand the test of time, and they're an inbound marketing staple to reap the benefits of educating your prospects.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

ClearVoice

JUNE 24, 2021

Not necessarily, but you should probably at least start to implement a strategy for video marketing , including explainer and demo videos that help tell your brand story and prove your product/service value proposition. Blogging content is still effective. The most popular show genres are comedy, education and news.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Webbiquity

JUNE 16, 2015

Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. And use video. TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

PureB2B

NOVEMBER 13, 2017

Once you start building a reputation on search engines, more prospects will be able to find you when they’re looking for products and services related to your offering. 39% are on Facebook while 30% are on Twitter to get leads and grow their audience. 5 Word of Mouth / Referral Marketing. So, what channel should you be using?

Lead Generation 62

Lead Generation Sales Qualified Leads Webinar Metrics Word of Mouth 62

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Convince & Convert

MAY 25, 2011

He writes a daily blog about how tiny businesses can make mighty profits using a personal computer, a little imagination and a few well placed dollars. Companies must now create their own attention to promote products and services. To do so in the past, we interrupted interesting content with offers for products and services.

Content 118

Content Youtube Communities Education 118

NuSpark Consulting

JANUARY 16, 2012

Steve Ballmer’s opening-day keynote last week apparently conjured up a little déjà vu , with many of his product announcements having been heard before – more than once. In a blog article posted in December, Frank X. It doesn’t matter whether you have a Twitter, Facebook or YouTube presence.

Banner Ads 100

Banner Ads Marketing Management Press Banners 100

Albacross

MARCH 19, 2019

Advantages of Marketing Your Product on the Internet. With the knowledge of how to get traffic to a website and market effectively online, you can be within reach of people who are actually searching for your products or business model. Wordpress is one of the best platforms for your business blog.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

Writing on the Web

MAY 26, 2010

What’s the most important thing to remember when you’re writing for your business blog? Educate readers, but try to entertain them while doing it. Build trust with readers so they ask for products and services. and Friendly Persuasion, How Blogs Work as a Content Marketing Tool.

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Industrial Marketing Today

MARCH 12, 2012

The study done by GlobalSpec reported “Only 22 percent of industrial companies use Twitter, which reflects its low value among engineers as a social media resource.”. The one statistic that stood out for me and is consistent in both these studies is that company blogs rated low for usage across the board.

Social Media 60

Social Media Tactics ROI Paid Search Agency 60

Single Grain

DECEMBER 29, 2020

Educate yourself. Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. So how do you become strategic and versatile? Top 16 SaaS Bloggers to Follow. 1) Rand Fishkin.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Webbiquity

MARCH 15, 2016

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? Samsung uses its blog to explore trends like the role of IT in improving healthcare delivery.

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

PureB2B

AUGUST 28, 2018

Only once you understand the whole story behind your sales lead’s goal-oriented behavior and activities can you begin to grasp the full context of how your products or services can best address their needs. Make sure you understand their product or service offerings, and how much they’re selling on a daily, monthly, or yearly basis.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Writing on the Web

JULY 15, 2010

They already have … just look at the herd mentality of Internet guru product launches. I sense that readers/ customers/ prospects are getting more educated and sensitive to Internet copywriting persuasion tactics. What does this mean to you and your business? Are they able to use triggers to get us to buy stuff?

Content Marketing 100

Content Marketing Ning Work Management Content 100

PureB2B

AUGUST 28, 2018

Only once you understand the whole story behind your sales lead’s goal-oriented behavior and activities can you begin to grasp the full context of how your products or services can best address their needs. Make sure you understand their product or service offerings, and how much they’re selling on a daily, monthly, or yearly basis.

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

Adobe Experience Cloud Blog

AUGUST 23, 2010

These marketers tend to stay in the box and not look outside of how they market their products and services. Let's look at a few areas it pays to be creative: Business Blogs - To traditional marketers, a business blog is not worth the time and effort. With a blog, you provide information that educates prospects.

Creativity 48

Creativity B2B Marketing B2B Marketo 48

Industrial Marketing Today

APRIL 22, 2010

That business model works for a while but in the long-term, it fails badly. Because it is the mega-distributors that dictate terms and reduce the value of the manufacture’s innovations into commodity products. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay. jaybaer article: [link] [link] Jon Buscall This is great, Jay.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

PureB2B

AUGUST 3, 2016

For instance, we’ve come a long way since the first Ford Model T production line was created. In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. Educating your readers about the industry you belong to will turn your brand into a go-to resource.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. It's for a friend," she said. Sure it was.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Industrial Marketing Today

SEPTEMBER 3, 2010

She defines it as “Contagious content must educate them [prospects and customers] about what they need to know, apply your company’s unique expertise in addition to your product and prove you walk your talk through the sharing of evidence. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Hubspot

AUGUST 9, 2011

Being known as a thought leader in your industry is a huge step in the right direction toward increased credibility for your business and its products/services. It can also help your business stand out from its competitors. Also consider using Twitter Search to find users' questions on Twitter.

Thought Leadership 28

Thought Leadership Conference Custom Publishing Trust Marketing 28

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Hubspot

APRIL 6, 2012

Unlike blog posts, ebooks are high-commitment pieces of content because of their length, so you need to make sure you're demonstrating the value up front in a compelling way. For instance, one HubSpot ebook is titled 15 Business Blogging Mistakes & Easy Fixes with the subtitle, "How to Fix the Most Common Blogging Bloopers."

Design 28

Design Top of Funnel Work Management Marketing Management 28

Industrial Marketing Today

JUNE 12, 2010

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). This was second only to downloading product data sheets. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JUNE 29, 2010

Too often, marketers create new educational content based on internal triggers, such as a new product launch or the adoption of a new marketing strategy. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

MAY 18, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. . – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

MAY 11, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

JULY 20, 2010

The answer lies in shifting from traditional company product marketing to customer problem oriented marketing. We need to develop customer-centric solutions-based marketing content instead of product-centric features and benefits marketing collateral. According to Tim Riesterer of CMM Forum LLC (now part of Corporate Visions, Inc.),

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JUNE 15, 2010

Success story #2: Developer of software suite for the upstream oil & gas industry The client’s old corporate website was designed by us to put a sharper focus on their target audience of reservoir and production engineers, operations personnel and upper management in oil and gas production companies.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Sounds simple, right?

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Share Regularly.

Top of Funnel 311

Top of Funnel Paid Search Agency Companies Marketing Automation Services 311

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. Give them hardcore specifications typically found in product spec sheets. The first thing an engineer wants to know is do your products, parts and components meet his/her design specifications and standards?

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

NOVEMBER 16, 2009

Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

AUGUST 24, 2009

Don’t be afraid to tear apart your initial outline if you think it will improve the product. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60