Convince & Convert

APRIL 24, 2012

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! We’ve discussed the benefits of social business. Add staying power to your promotion by creating a series of blog posts supported by Twitter, Facebook, and LinkedIn promotion.

Content Marketing 132

Content Marketing Planning Paid Search Agency Case Study 132

Webbiquity

OCTOBER 19, 2012

Whether you’re starting a business, documenting your travels or writing for self-expression, transferring great ideas to the Web is a step-by-step process. The excitement of starting a blog can be overwhelming but hastily trying to execute your ideas could backfire in the long-term. Guest post by Darcy Leutkemeyer.

CMS Development 100

CMS Development Domain Blogger Bandwidth 100

Writing on the Web

NOVEMBER 13, 2014

How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? What are your online reading habits, blogs, websites, articles, videos, podcasts? Do you use social media like Facebook , Twitter or LinkedIn ?

Business Blogging 100

Business Blogging Ning Wikipedia Business 100

Industrial Marketing Today

AUGUST 3, 2010

You could do the same thing with the number of downloads of a PDF document from your site. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. Intimacy: This is measured by looking at the search terms used to find your site.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Integrated B2B

NOVEMBER 6, 2013

These unfortunate blogs were usually started by enthusiastic marketing departments keen to display a vibrant corporate culture—a more human side of the company—to stakeholders in an attempt to build trust and engagement. That’s a great aim, but there are many challenges and pitfalls to using blogging in business contexts.

Paid Search Agency 40

Paid Search Agency Companies Blogger Work Management 40

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. It's for a friend," she said. Sure it was.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Directive Agency

MAY 24, 2017

It’s easier to plug content into a pre-prepared document than to start from scratch each time. If you’re shooting for 2-3 blog posts and one evergreen source a week, creating templates can save you time. To make sure you blog topics are relevant, always do your research. See what other sites and blogs are saying.

Planning 40

Planning Marketing Plans B2B Marketing Ad Building 40

Buzz Marketing for Technology

JUNE 27, 2008

Know-How Harvesting: Create separate Public and Private My Documents and e-mail folders on each employees hard drive. Whenever users save or store a document or message, prompt them to decide whether the document should be stored in the Public (shareable) or Private folder. Judith Meskills SocSW Blog. Open Business Blog.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Know-How Harvesting: Create separate Public and Private My Documents and e-mail folders on each employees hard drive. Whenever users save or store a document or message, prompt them to decide whether the document should be stored in the Public (shareable) or Private folder. Judith Meskills SocSW Blog. Open Business Blog.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Hubspot

SEPTEMBER 27, 2013

Or do you have an idea, but you''ve never really documented it in black and white? Assignment: Ensure that you never fall behind on your blog by filling out this Excel template that will help you stay organized and maintain a solid blog publishing schedule. Lesson 3: Business Blogging. Blogging can be daunting.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

JUNE 12, 2012

4) LinkedIn Polls. Many people aren't aware that LinkedIn actually has a free polling feature for groups. So next time you're stuck for blog content or simply need some original data for your post, head over to LinkedIn, go to the 'Discussions' section of a group, and run a poll to get the information you need!

Blogger 28

Blogger Top of Funnel Tools Business 28

Hubspot

JANUARY 25, 2012

Share on LinkedIn' '+1 This!') Follow Us on Twitter/Facebook/LinkedIn/Google+!') On the same day that your dedicated email send goes out, consider doing the following: Pull a particularly blog-appropriate excerpt from the ebook and post it on your blog with a call-to-action to download the full ebook. SEO and Blogging.

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Hubspot

JANUARY 13, 2011

The answer is probably never, so optimize your site and blog for keywords and follow the best practices contained in this document. When I talk about social networks, I am more accurately referring to social media networks, such as Facebook, Twitter and LinkedIn. Free Ebook: 13 Business Blogging Mistakes & Their Easy Fixes.

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 7 Business Blogging Stats and Facts.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Online Marketing Institute

MAY 18, 2010

It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. Identifying topics related to these different types of content and media for optimization will give you a better picture of what you have to work with. out of 5) Loading.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

BuzzSumo

DECEMBER 17, 2020

In most cases the general focus of our content will be set by business purpose. Business blogs must focus on topics that support the product offering. To support the business, with a profitable blog , content creators take a static subject area and write about it over and over again in (hopefully!)

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145

Marketing Insider Group

SEPTEMBER 14, 2020

Blogging Stats. Industries that blog tend to reach 55% more web traffic. About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. LinkedIn ). Cisco; Optinmonster).

Stats 260

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 260

Hubspot

MARCH 13, 2012

So as a blog manager, I generally pay more attention to guest blogging pitches if the guest blogger was introduced to me through a mutual connection. Check your LinkedIn connections. Do you know someone else who works in the blog manager's company who is willing to offer an introduction for you? It never hurts to ask!

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

ClearVoice

OCTOBER 19, 2022

Setting measurable key performance indicators (KPIs) for your business social media will help you measure results. Would you like your business blog to gain more readers? Clicks, along with conversions are important metrics if your business is looking for leads. Are you using social media to acquire customers?

Social Media 72

Social Media Media Marketing & Strategy B2B 72

Hubspot

SEPTEMBER 26, 2013

An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. Business Blogging. LinkedIn is a business-oriented social networking site.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Buzz Marketing for Technology

JUNE 27, 2008

We allowed the bold vision of knowledge-sharing to be diminished and appropriated by those who saw it is merely an exercise in automating the acquisition, storage and dissemination of documents. Each persons files should be set up the way they would set up their personal filing cabinet if the documents were all hard-copy. High Macleod.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Hubspot

DECEMBER 29, 2014

I''ve found that documenting your blog strategy is a great way to bridge the gap to successful execution. Check To help you get started, here''s a nine-step process for creating a successful blog strategy for your business. Adapt it based on your business needs and experience. Why does your blog exist?

Marketing & Strategy 28

Marketing & Strategy Keywords Buyer Personas Template 28

Content Standard

NOVEMBER 20, 2018

Sage Advice , the brand’s small-business blogging program, started in the US in 2017 and then rolled out across multiple markets ( UK , France , Germany , and Spain ). And it all began with one idea: unifying disparate approaches to blogging under the company name. Image attribution: Benjamin Parker.

Marketing & Strategy 88

Marketing & Strategy Marketing Strategy Top of Funnel Planning 88

Hubspot

MARCH 2, 2016

Taking the time to go through different exercises to help you verbalize and document how you can position your content to better connect with your personas and differentiate yourself from competitors will help you immensely when it comes to creating content to effectively convert qualified traffic into leads for your sales team.

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28

Convert

JUNE 14, 2021

For example, our own blog traffic goes down on weekends (like most business blogs). Linkedin has been segmenting its audience when testing new features to prevent network effect issues. Not documenting tests. It would have much lower traffic to test with, and probably way different results. #20.

Top of Funnel 105

Top of Funnel Sample Allocation Click Rate 105

B2B Marketing Zone Posts

AUGUST 3, 2010

12 Ways to Leverage Your LinkedIn Profile for a B2B Company - Social Media B2B , July 29, 2010 LinkedIn is considered by many to be the professional social network, but since it is based around people and their individual profiles, many don’t realize the benefit their B2B company can get with a well-crafted, active personal profile.

Ning 40

Ning Paid Content Facebook Sales Management 40

Paul Gillin

MARCH 4, 2014

This lead from a recent Bulldog Reporter case study on business blogging certainly caught my attention: “Recent research reveals that 64% of American companies will launch their own corporate blogs in 2014, and the average budget for corporate blogging will increase by nearly one-sixth. ” Holy cow!

Research 50

Research Lead Scoring Lead Ranking Validation 50

ClearVoice

APRIL 2, 2021

” So which evergreen content types does Moreno produce most for his business? Blog posts and written guides — hands down. Next, these evergreen documents are often supplemented with visuals, such as photography, infographics and design elements such as GIFs, charts or graphics. Standard form: 500-1000 words.

Top of Funnel 103

Top of Funnel Content Work Management Lead Ranking 103

Hubspot

MARCH 10, 2016

6) Blogging. An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. 7) Business Blogging. 51) LinkedIn. 8) Bottom of the Funnel.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28