B2B Marketing Traction

AUGUST 4, 2011

If there is one thing I’ve learned as a marketing consultant, strategic marketing plans must be SMART to be successful. I work with business owners of small to mid-size companies. Especially in tough economic times, they have limited resources to spend on marketing. Take business blogs, for example.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

Atomic Reach

JANUARY 3, 2019

Mark Schaefer - Speaker, Business Consultant, Author. He is a faculty member of the graduate studies program at Rutgers University, and has taken what he has learned through his decades of experience and poured it into his blog, keynote speaking opportunities, and numerous writings. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Single Grain

DECEMBER 29, 2020

Here are the top 16 SaaS bloggers that all businesses should follow for the most up-to-date, advanced and useful business techniques that will help you grow your business. Book My Free SaaS Marketing Consultation. Book My Free SaaS Marketing Consultation. Book My Free SaaS Marketing Consultation. Neil Patel.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

KoMarketing Associates

MAY 24, 2012

Problem: You are a specialized consulting firm and your site only averages about 10,000 unique visitors every month. places that your errant C-level exec might actually be searching in the middle of the night: business blogs, periodicals, and specialized forums). So why aren’t more B2B advertisers utilizing it?

B2B Marketing 120

B2B Marketing Marketing Management Sales Qualified Leads Allocation 120

Convince & Convert

JUNE 3, 2014

When Matt, one of our consultants, asked her why her strategy wasn’t working, her exhale said it all. “My They have all this expertise they could be sharing, but they just don’t think blogging works from their experience.” Ask if they need additional resources. My bosses won’t give it a chance.

Effectiveness 155

Effectiveness Ad Frequency Work Management Paid Search Agency 155

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. » Blogging & RSS Events Business blogging consultant extraordinaire, Debbie Weil , just informed me that shes launching a half-day seminar on Blogging & RSS.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Industrial Marketing Today

JUNE 15, 2010

My opinion is somewhat biased because I am an industrial and B2B marketing consultant. However, I think it is a new and permanent reality of the current economy and have learned to adjust my business model accordingly. Resources I am referring to updating, maintaining and sometimes marketing their industrial websites.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Webbiquity

JANUARY 30, 2012

Blog Technology: Most Downloaded WordPress Plugins by Marketing Technology with @iamreff. How did WordPress win? by majordojo. ** 5 STARS. ” This brilliant article delves into the technological, economic, cultural and environmental factors behind the success of WordPress, and inspired more than 70 comments.

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

Writing on the Web

APRIL 18, 2011

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Blog this on Blogger. So on Wednesday, April 20, 2011 at 5 p.m. Wednesday April 20, 2011, 5 pm ET.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Webbiquity

FEBRUARY 9, 2021

For a B2B business blog, the “niche” is based on the key interests and concerns of the target customer. ? The best way, inside a company, is to get ideas from your customer-facing people: sales, consulting, customer support. How can a writer monetize their blog, and what are the key things to keep in mind?

Paid Content 292

Paid Content Traffic Lead Ranking Blogger 292

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat?

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. You can read his entire blog post here. What happens if you have neither the budget nor the resources for sophisticated metrics?

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

NuSpark Consulting

OCTOBER 24, 2011

Increasingly, Sales and Marketing people need to immerse themselves in social media (or hire a trusted resource) to do demand generation, lead nurturing and to build relationships… albeit digital relationships. The Benefits of a Business Blog. It’s not expensive, but it’s not free.

Social Media 100

Social Media Cold Calling Peer-to-peer Media 100

Industrial Marketing Today

JULY 20, 2010

Consultative selling is one of the recommended ways and that requires us to sharpen our listening and creative problem solving skills. That’s great, if you are a natural born consultant but for the rest of us, we have to learn and master these skills. Resources Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Convince & Convert

MARCH 23, 2010

Also, don’t be afraid to link to other posts or resources from within your posts. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. Otherwise, it would be feel like an advertising content, not a blog post anymore.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Share Regularly.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

JUNE 20, 2014

Dear HubSpot, I''ve got an excellent business idea for a career consulting service. Over time, your blog will drive traffic to your website, help you convert traffic into leads (if you''ve placed calls-to-action on your blog posts -- which you should do), help you establish authority, and drive long-term business results.

Paid Content 28

Paid Content Hubspot PPC Planning 28

Webbiquity

JANUARY 8, 2010

Who should write for your blog? This means customer service reps, consultants, engineers, technicians (as well as, yes, marketers and executives) – anyone with in-depth knowledge of your product/service and who has direct interaction with customers. Subscribe to the comments for this post? Seed this on Newsvine.

Business Blogging 100

Business Blogging Adsense RSS Effectiveness 100

Hubspot

NOVEMBER 14, 2011

This metric tells you how many of the people who have seen the page decided it was worth filling out the form to get access to the resources it provides. Others, like product demonstrations and sales consultations, require higher commitment and are less compelling. It illustrates both the appeal of your offer and the demand for it.

Top of Funnel 28

Top of Funnel High Quality Lead Sales Qualified Leads Paid Search Agency 28

Industrial Marketing Today

JULY 23, 2010

According to Jill Whalen, CEO of High Rankings , “The solution is for all business owners to insist on SEO right from the start. If your designer isn’t an SEO expert (and most aren’t), it’s critical that they be partnered with an SEO consultant so that they’re not designing invisible websites. Resources

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Hubspot

JUNE 6, 2012

Then there are types of content assets -- like free trials, estimates, consultations, and the other types found under the 'Purchase' column in the table above -- that indicate a lead is really, really, really interested in your product or service. Turns out your free consultation worked. How to Treat Leads (Engaged).

Opt-in 28

Opt-in Contacts Top of Funnel Opt-out 28

Directive Agency

MAY 24, 2017

To make sure you blog topics are relevant, always do your research. See what other sites and blogs are saying. Focus on business blogs that offer the same services and products you do. In the case of B2B marketing , reading blogs by and for B2B marketers is a great place to start. Always Be Doing Keyword Research.

Planning 40

Planning Marketing Plans B2B Marketing Ad Building 40

seo.co

NOVEMBER 8, 2021

This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. It would be impossible to make an exact ranking when each resource offers its own brand of information, interaction, and general awesomeness. Seth’s Blog. Likeable Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Industrial Marketing Today

JULY 6, 2010

He has spent over 20 years consulting, coaching and delivering practical and relevant advice to construction businesses. Resources This technique has been used very successfully by Brad Humphrey who is the founder of Pinnacle Development Group, Inc. and a former US construction company owner. Copyright © 2010 Tiecas, Inc.

Features 60

Features Web 2.0 Planning Work Management 60

Marketing Insider Group

AUGUST 24, 2020

There are plenty of free resources out there to help you come up with new content ideas when your well of inspiration is running dry. This list of over 60 writing prompts by Salesforce has some great examples for business blogs, including “What is your most inspiring customer success story?” Need More Help with Content Ideas?

Enterprise Management 296

Enterprise Management Work Management Marketing Management Content 296

Buzz Marketing for Technology

JUNE 27, 2008

Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. He sent me back to find out why practitioners didnt know how to use the resources effectively.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. He sent me back to find out why practitioners didnt know how to use the resources effectively.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Hubspot

APRIL 27, 2012

Let's say you own a professional painting business, and your services include a variety of professional indoor and outdoor paint jobs. You're a savvy inbound marketer, so you maintain a business blog that features articles about painting tips and tricks. How much are landing pages a part of your business' marketing strategy?

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. We hope to see you there! out of 5) Loading.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

seo.co

MARCH 8, 2020

This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. It would be impossible to make an exact ranking when each resource offers its own brand of information, interaction, and general awesomeness. Seth’s Blog. Likeable Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Hubspot

MARCH 31, 2011

is the founder of DigitalDads.com, a marketing consultant and frequently speaks at industry events on the topic of content marketing. Pulling together the top resources from your industry can be a great way to supplement the content you are producing. CC blogs regularly over on CC-chapman.com and you can tweet him @cc_chapman.

Curation 28

Curation Business Content Inbound Marketing 28

Industrial Marketing Today

JUNE 3, 2010

To rescue your website and deliver you to the Promised Land, the SEO consultant wants you to generate loads of content optimized for keywords and phrases. Resources And the cycle of frustration continues. Poor results stemming from bad or no content strategy and focusing solely on the design aspects. Copyright © 2010 Tiecas, Inc.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Hubspot

APRIL 5, 2013

subscribers to your business blog). Follow up with a second conversion opportunity, this time for an offer that is more focused on what your company provides -- for example, a webinar about choosing the right puppy care provider or a consultation with one of your puppy consultants. Key Ingredients: Subscribers.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Email Marketing Automation 28

Hubspot

JUNE 21, 2011

While it's a great place to start, content creation shouldn't be limited to your business blog. While it might take a couple of hours to produce a well-written blog post, an ebook takes a lot more time and effort. A typo-ridden or grammatically incorrect ebook will seriously undermine its credibility as a trustworthy resource.

Top of Funnel 28

Top of Funnel Generation Landing Pages Leads 28

Buzz Marketing for Technology

OCTOBER 14, 2008

But I think there are some gray areas that, if your model is presented too rigidly, could lead to some negative judgements of the "value" of some blogs over others (something I see happening over here in the U.S.) for business blogs. resources/links (old). Albans Blog. How boring! Still, theory is always fun :-).

Conversion 100

Conversion Lead Ranking Enterprise Management Blogger 100

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? I cant simply declare that, because blog "A" generates more leads than blog "B" it is better.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40