Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. He is the Founder & President of Tiecas, Inc. –

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

NuSpark Consulting

OCTOBER 28, 2011

So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. I’m not convinced a blog is right for my business, plus I’m concerned over time and resources. Below are the responses. . From Apryl Parcher.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Writing on the Web

JUNE 19, 2013

Consequently, a lot of small businesses and professionals today are struggling to achieve their SEO goals on a restricted budget. After all, for small companies, hiring an expensive agency is often not feasible. But, the major problem that a large number of business owners or bloggers face is the lack of quality blog content.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Webbiquity

OCTOBER 25, 2023

When businesses embark on a blogging journey, there are many roadblocks that can pop up, such as: writers’ block! We can achieve business goals with blogging!” Despite these obstacles, businesses from across industries are blogging. Guest post by Ann Smarty.

Business Blogging 310

Business Blogging Creativity Business Marketing & Strategy 310

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Anything Goes Marketing

JULY 15, 2006

Working for a marketing software company that focuses on B2B, I find myself more and more talking about blogs. It's not surprising though that adoption for blogs is slow for businesses as indicated in a recent eMarketer article. I wouldn't encourage a VP to say to one of their employees "I want you to blog".

Business Blogging 100

Business Blogging Emarketing Business Blogger 100

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. The Content Marketing Deluge.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Webbiquity

APRIL 11, 2023

These pieces may not have the same level of sophistication as something written by a human author, but they are still useful for giving readers an overview on a topic or filling in gaps when there is limited time or resources available for manual creation. Not only product descriptions but to make them more SEO-friendly.

Marketing AI 315

Marketing AI Curation Content SERP 315

Sharpspring

NOVEMBER 10, 2022

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Clearly understand your primary reason for starting a business blog in the first place.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Zoominfo

JUNE 28, 2018

We won’t go as far as to say you should forgo important tasks to do some light reading—but we definitely recommend taking a well-deserved break once in a while to check out the leading resources for recruiters. Here are our ten recruiting blogs to bookmark today. 2. Society For Human Resource Management (SHRM).

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Webbiquity

MARCH 24, 2015

Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources. 37% of marketers say blogs are the most valuable content type for marketing. Forbes ). •

Business 100

Business Business Blogging Vendors Social Media 100

Marketing Insider Group

DECEMBER 30, 2015

If so many other companies are blogging too, why should you invest time and resources in business blogging? Business blogging is no longer a nice-to-have for your company, it is a must for several […]. There are millions of bloggers around the world publishing new content every day.

Practices 100

Practices SEO Best Practices Blogger 100

Industrial Marketing Today

MARCH 12, 2012

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. Blogging is a proven social media channel and yet, industrial companies seem to severely under utilize this proven social media tactic.

Social Media 60

Social Media Tactics ROI Paid Search Agency 60

Webbiquity

OCTOBER 22, 2020

Marketing yourself can be just as important as marketing your business. As the owner of your business, you are the face of your company. Most business owners use blog posts to offer advice that can help to attract new visitors. Contributed post.

Business 219

Business Ideal Customer Profiles Work Management Youtube 219

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Configure Your Blog. Share Regularly.

Top of Funnel 299

Top of Funnel Paid Search Agency Companies Marketing Automation Services 299

Hubspot

OCTOBER 17, 2011

Yes -- I understand you represent a business. What you have to realize though, is that actual people will be reading your blog. This is not a meeting with another company or some agency. Of course, you should cut down on the crude language, but your blog shouldn’t sound like it was written by a lawyer.

Business Blogging 28

Business Blogging Business Paid Search Agency Click Rate 28

Hubspot

JANUARY 2, 2015

Our marketing agency Revenue River''s blog was boring. As an inbound marketing company that specializes in creating custom, beautiful websites for our clients in HubSpot’s COS, we were embarrassed when we looked at our blog compared to the designs we had implemented for others. 6) Updated blog author pages. Scratch that.

Business Blogging 28

Business Blogging Ideal Customer Profiles Banners Business 28

Hubspot

SEPTEMBER 30, 2010

” This speaks directly to the actual problem that your blog reader is facing, and establishes your expertise on the area. Reading this, no one can doubt that you know all of the important issues to consider when hiring 100 employees in a short period of time, and would be a great resource to have at your side.

Business Blogging 28

Business Blogging Peer-to-peer Business Long Tail Marketing 28

Hubspot

DECEMBER 10, 2010

Even negative comments provide great opportunities for businesses to share something of value in the public domain and show personality and humanness. By allowing unfiltered comments in blog posts, your company will convey that it welcomes different opinions and embraces transparency.

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Hubspot

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. Do Blog Posts Lead to Purchases? Why Blogs Lead to Purchases. a whopping 56% said, "Yes.".

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Hubspot

MARCH 31, 2020

If you're trying to make that decision, read on to figure out whether or not your blog really needs social media. How to Know if Your Company Blog Needs Social Media. You may be on the fence about whether or not your blog needs social media channels. If your blog is your brand. If it's company-specific.

Social Media 92

Social Media Advertising Channels Media Work Management 92

Zoominfo

JANUARY 28, 2019

Business Blogging. If done successfully, B2B blogging can be enormously effective at driving organic traffic to your website, engaging potential buyers, and generating high-quality leads for your sales team. But—consistent, high-quality blogging isn’t easy. Social Selling. Sales Enablement. Lead Management.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

ClearVoice

APRIL 21, 2022

Business blogs are a vital tool for any company looking to improve its online presence. Not only does a blog improve your search engine optimization, but it can also showcase your expertise, hone your brand identity, build customer relationships, and offer a space to create shareable content. Showcase your expertise.

Business Blogging 98

Business Blogging Business Paid Search Agency Lead Scoring 98

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro. Link to Other Resources. the options are numerous. the how-to post. Wrap it Up.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Hubspot

DECEMBER 29, 2011

You even opened up a company Facebook page and Twitter account, though your venture into Google+ is still tenuous. All of that has been pretty easy to integrate into your day to day marketing responsibilities, but there's one thing you really want to make more time for: blogging. This blog post (how meta is that?)

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

ClickZ

JUNE 15, 2023

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Too many ecommerce brands start a blog for no reason by copying competitors. Blogging is a serious investment of time and resources.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Writing on the Web

APRIL 10, 2013

Many small businesses are not willing or able to pay a writer when first starting out. So how can you brush up on your writing skills in order to maintain a professional blog and website for your company? There are lots of resources for business bloggers available in many different mediums.

Blogger 100

Blogger Class Small Business Marketing Amazon 100

ClearVoice

JUNE 24, 2021

That’s why an overwhelming 90% of all companies and other organizations use content in their marketing plans, including 91% of B2B marketers and 86% of B2C marketers. Does this trend mean you should drop everything and put all your resources into video creation and development? Blogging content is still effective.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Single Grain

DECEMBER 29, 2020

Only the most strategic and versatile SaaS companies are able to survive the unpredictable ups and downs of the software as a service market. 25 Examples of SaaS Companies that Are Rocking It. SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * So how do you become strategic and versatile? Educate yourself.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Integrated B2B

NOVEMBER 6, 2013

B2B companies have had mixed experiences with blogs. In fact, we’ve seen countless blog deaths among our B2B clients. That’s a great aim, but there are many challenges and pitfalls to using blogging in business contexts. So what types of business blogs are really effective?

Paid Search Agency 40

Paid Search Agency Companies Blogger Work Management 40

Writing on the Web

MARCH 13, 2013

Press Releases : Press releases are an important part of your integrated marketing efforts and can help you keep media outlets and prospective customers updated about what’s going on with your company. Once you’ve decided to hire a freelance writer, there are a number of sites and resources that can help you find candidates.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Webbiquity

APRIL 10, 2018

Company leadership expects measurable results. And communicate the business benefits? Engineers view Google as the most valuable content resource, followed by vendor websites. They are also more likely to do business with a company that regularly produces up-to-date content. Mobile Business Insights ).

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Writing on the Web

SEPTEMBER 17, 2014

I’m sure many do enjoy writing just for the sake of writing, but even then, making money from blogging is the icing on the cake. If you do this for companies and brands that you trust, it can genuinely be a help to readers who may be looking for recommendations. She specializes on the topic of small business tips and resources.

Tips 100

Tips Blogger Small Business Marketing Business Blogging 100

Convince & Convert

JUNE 4, 2014

How to Engage Employees & Turn Them Into Blog Contributors In this Blog Rescue, we want to look at a challenge that’s behind many, many business blogs: the challenge of limited resources and the need to get employees beyond the marketing team to contribute. They are the experts.

Allocation 160

Allocation Storytelling Barriers Hubspot 160

Hubspot

DECEMBER 18, 2013

Companies who knock it out of the park will be profiled on the HubSpot blog, which has more than 1.5 Winning companies will also receive a complimentary ticket to INBOUND 2014 , a value equal to $1,499. Are there any resources that can help me out? Ready to flex your blogging muscles? Blogging' Interesting!

Paid Search Agency 28

Paid Search Agency Companies Blogger Stats 28