Industrial Marketing Today

MARCH 12, 2012

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. Blogging is a proven social media channel and yet, industrial companies seem to severely under utilize this proven social media tactic.

Social Media 60

Social Media Tactics ROI Paid Search Agency 60

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Configure Your Blog.

Top of Funnel 311

Top of Funnel Paid Search Agency Companies Marketing Automation Services 311

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

DECEMBER 10, 2010

When creating calls-to-action, use active voice and verbs that convey educational offers. ” Also, as Dan mentioned in his research, the most linked-to words in blogs include “recent,” “insights” and “answers. You can implement the social media sharing buttons directly from Facebook and Twitter.

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

ClearVoice

JUNE 24, 2021

That’s why an overwhelming 90% of all companies and other organizations use content in their marketing plans, including 91% of B2B marketers and 86% of B2C marketers. On Facebook, 4 billion video views take place daily, amounting to approximately 100 million hours. Blogging content is still effective.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

PureB2B

NOVEMBER 13, 2017

This makes email an effective channel for pretty much any business operating in a B2B context. #2 As a B2B company, one of your ultimate goals is to be found on the first page of search engines for targeted keywords. Social media is one of the fastest growing marketing channels for B2B businesses.

Lead Generation 86

Lead Generation Sales Qualified Leads Advertising Channels Word of Mouth 86

Convince & Convert

APRIL 24, 2012

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! We’ve discussed the benefits of social business. Many businesses collect data that their customers would find extremely valuable. Day-to-Day Business. Stats Are Sexy.

Content Marketing 130

Content Marketing Planning Paid Search Agency Case Study 130

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. They're valuable and helpful, they make great pieces of evergreen content that stand the test of time, and they're an inbound marketing staple to reap the benefits of educating your prospects.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

PureB2B

AUGUST 28, 2018

Company Information. As a B2B sales professional, you need to arm yourself with information about the company you’re selling to. Visit their company website and become familiar with their mission/vision. Has the company been part of any recent events? Is your prospect the right person to talk to within the company?

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Webbiquity

JUNE 16, 2015

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). 5 Business Blogging Statistics and Facts.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

PureB2B

NOVEMBER 13, 2017

This makes email an effective channel for pretty much any business operating in a B2B context. #2 As a B2B company, one of your ultimate goals is to be found on the first page of search engines for targeted keywords. Social media is one of the fastest growing marketing channels for B2B businesses.

Lead Generation 62

Lead Generation Sales Qualified Leads Webinar Metrics Word of Mouth 62

Webbiquity

JUNE 23, 2010

Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics. Here are six key differences between business blogs and websites. Blog: frequently updated content. On a blog, they can also be contributors. Tweet This!

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog. This is one of her best yet.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Single Grain

DECEMBER 29, 2020

Only the most strategic and versatile SaaS companies are able to survive the unpredictable ups and downs of the software as a service market. Educate yourself. 25 Examples of SaaS Companies that Are Rocking It. SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * So how do you become strategic and versatile?

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

NuSpark Consulting

JANUARY 16, 2012

First, even if you weren’t at CES competing for attention with 3,000 other companies, you may not be getting heard. It doesn’t matter whether you have a Twitter, Facebook or YouTube presence. That’s because B2B buyers have grown more sophisticated in the ways they educate themselves, select vendors and make purchasing decisions.

Banner Ads 100

Banner Ads Marketing Management Press Banners 100

ClearVoice

MAY 26, 2022

Even if you’re happy with your current business results, blogging can help you maintain that business. When done right, it can help you grow your company and generate long-lasting results. Content creation for your business provides you with a way to give your leads and customers valuable information.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Marketing Insider Group

NOVEMBER 9, 2010

From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old. They spend on average more than 10 hours a week blogging. Demographically bloggers also have higher incomes and education levels than the general population.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

PureB2B

AUGUST 28, 2018

Company Information. As a B2B sales professional, you need to arm yourself with information about the company you’re selling to. Visit their company website and become familiar with their mission/vision. Has the company been part of any recent events? Is your prospect the right person to talk to within the company?

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

Convince & Convert

MAY 25, 2011

Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. He writes a daily blog about how tiny businesses can make mighty profits using a personal computer, a little imagination and a few well placed dollars. Asking for a “like&# on Facebook or a follow on Twitter.

Content 118

Content Youtube Communities Education 118

Atomic Reach

JANUARY 3, 2019

You do not feel any connection with a mere ask, but you probably feel differently when the ask includes a story that adds value or makes the company relatable to you. Author, public speaker, and philanthropist, Joe Pulizzi is the mastermind behind the Content Marketing Institute, the leading educational institute for content marketing.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Albacross

MARCH 19, 2019

A blog will help brand you as a leader in your company and is great for building trust and prospects for your business. Wordpress is one of the best platforms for your business blog. Your blog postings should be informative and educational providing content that your readers can relate with.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

Hubspot

JUNE 8, 2012

Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. Few achieve the massive success of Facebook, but some do take the internet by storm. New social networks are born every day.

Social Networks 28

Social Networks Paid Search Agency Word of Mouth Companies 28

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Go Beyond SEO

JULY 27, 2018

More and more people are looking to sites like LinkedIn and Facebook for reviews on firms and recommendations. 47 percent of buyers view three to five pieces of content before engaging with a company representative. Blogs familiarize potential clients with your practice and the voice of your firm.

Budget Programs 84

Budget Programs Work Management Planning Marketing Management 84

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Hubspot

NOVEMBER 29, 2018

The theme even has social media support so you can post and link to your social accounts (like Google+, Twitter, and Facebook) straight from your website. Simple Business and E-Commerce Themes. These simple business and e-commerce themes are ideal for a distraction-free and intuitive online shopping experience for your customers.

Best Practices 76

Best Practices Enterprise Management Blogger Display 76

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. He is the Founder & President of Tiecas, Inc. –

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

APRIL 26, 2010

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Your business will grow.&# (See Content Marketing – The Ultimate Cheat Sheet ). The old ways of pushing out content is no longer effective. Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Go Beyond SEO

JULY 27, 2018

More and more people are looking to sites like LinkedIn and Facebook for reviews on firms and recommendations. 47 percent of buyers view three to five pieces of content before engaging with a company representative. Blogs familiarize potential clients with your practice and the voice of your firm.

Budget Programs 68

Budget Programs Work Management Planning Marketing Management 68

Industrial Marketing Today

SEPTEMBER 13, 2010

It is critical that your company be found early and often in the initial phases if you hope to make it to the short list of vendors who are asked to submit a RFQ. There are many of them out there to suit every type of marketer, from small industrial companies to large enterprises. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

AUGUST 17, 2010

Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. Branding is an expense item like the rest of marketing. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Go Beyond SEO

JULY 27, 2018

More and more people are looking to sites like LinkedIn and Facebook for reviews on firms and recommendations. 47 percent of buyers view three to five pieces of content before engaging with a company representative. Blogs familiarize potential clients with your practice and the voice of your firm.

Budget Programs 60

Budget Programs Work Management Planning Marketing Management 60

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? It is a joint presentation by Omniture, an Adobe company, and ExactTarget on the best practices of Email and Social Engagement. Do you have any good examples of social media used in email marketing?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out. If you have a blog, look at the number of comments left by your readers. He is the Founder & President of Tiecas, Inc. –

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60