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Fearless Marketing: Meet the Small Team Selling Big Dreams

Unbounce

When it comes to increasing the number of women in tech roles, it’s a slow-burning candle. How’d they grow from a small startup to a budding global player? Before launching allWomen, CEO and co-founder Laura Fernandez Gimenez found herself living and breathing in Barcelona’s budding startup and tech network. What magic is this?

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5 Bold Tactics to Earn More Clients: What Winning Freelancers Are Doing

ClearVoice

But it’s one of the hardest things to follow, especially if you’re pretty sure you burned a bridge in the process of leaving an uncomfortable situation (i.e., But many of us magnify a burned-bridge situation in hindsight, in our minds. Many creatives love to work with startups, or at least in theory they do.

Tactics 76
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How to tune your GTM strategies to cope with budgetary headwinds

Martech

The companies range from mid-market startups to large public enterprise companies. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4% The use cases and needs for a solution were often fueled by overheated trends or uncertainty in the market. SLA performance and roadmap alignment.

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The Entrepreneur Interview Series #7: Lief Larson, Salesfolks

Webbiquity

If you want to buy a simple product—a book, a video game, some ink for your printer—there’s a good chance you’ll visit an ecommerce site like Amazon, Target.com, or BestBuy.com, Those sites provide all the essential product information, helpful reviews and ratings from other buyers, and an easy process for ordering.

Burn Rate 202
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Cyber Security Benchmarks: Are You Paying Too Much For Your MQLs?

Envy

Google Trends shows that interest in ‘cyber security’ has risen fourfold since 2014 : Source: Google Trends. So we made it our mission to get marketers the answers to their burning questions. The main KPIs to follow are: Click-Through Rate (CTR). Conversion Rate (CVR). Part 1: The Why, What, and Why. A CTR of 2.2%

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Online marketing is evolving each day with newer trends and challenges. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Are you ready? Let’s begin!

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The Founder Interview Series #33: Matt Frederick, eCapital Advisors

Webbiquity

The rate at which we generate data is increasing exponentially with 90% of existing data created in the past two years.” The challenges now center around three key trends: Turning vast quantities of data into actionable insights requires sophisticated technology and hard-to-find skillsets. Previous Posts in This Series.