Marketing Insider Group

OCTOBER 7, 2010

This post also appeared recently in B2C Marketing Insider. If you start with the desired project completion date, then backtrack through project milestones to the point where your company’s product or service should be added, in many cases you and the prospect will discover that an order should have been placed some time ago!

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Vidyard

FEBRUARY 2, 2021

In just under five minutes, Vidyard’s Social Media Manager Charlie Rogers explains the main benefits of adding video to your sales emails and best practices for doing it. Contents 1. Or worse, they may mark your email as spam and send your deliverability rates plummeting. What is Video for Sales?

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Discover the answers to these questions and others here in more of the best posts on social media from this year.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

Hubspot

FEBRUARY 1, 2012

Hiring a paid search manager is easy. Hiring a great paid search manager is not. Paid search managers, of which I am one, are notorious for living in their heads. The unfortunate thing about paid search is that it's one of the easiest skills to fake. First, let's briefly review this specialty.

Paid Content 28

Paid Content PPC Paid Search Agency Cost per Lead 28

KoMarketing Associates

SEPTEMBER 20, 2018

You either paid for them, or created content for them , or did something like an event or a podcast or a webinar. It refers expressly to online advertising. So much so that marketers named retargeting and remarketing as the most effective tactics for social media and search advertising earlier this year.

Paid Content 121

Paid Content Effectiveness Ad Frequency Marketing Automation Services 121

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Outbrain

JUNE 5, 2022

While outbound marketing uses traditional tactics to ‘push’ messages out to a broad audience, inbound marketing targets relevant audiences with online content to ‘pull’ them into the sales funnel. You’ve heard the terms “inbound marketing” and “outbound marketing” so many times, but what do they really mean?

Paid Content 59

Paid Content Funnel Advertising Telemarketing Digital Marketing Funnels 59

Convert

MAY 10, 2022

So, in your search for a Shopify theme, you’re looking beyond aesthetics. You want a theme that has the internal mechanics to give you high conversion rates. Your search is going to take you through 395 themes on Envato, 91 on Shopify, and several more on Etsy, Out of the Sandbox, Pixel Union, Creative Market….

eCommerce 52

eCommerce Best Practices Click Rate Paid Search Agency 52

Hubspot

JANUARY 14, 2015

Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. We thought it''d be fun to ask a range of marketing leaders what their first jobs were.

Work Management 28

Work Management Paid Content Marketing Management Paid Search Agency 28

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Discover the answers to these questions and others here in more of the best posts on social media from this year. by HubSpot.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

seo.co

MAY 16, 2021

Do you want higher rankings in the search engines ? If you’re managing your own search engine optimization (SEO) campaign, you need a checklist to make sure you don’t skip any components. Google Search Console. Google Analytics will give you a plethora of marketing insights you can use in your SEO campaign. Page previews.

Paid Content 112

Paid Content SEO CMS Development SERP 112

LeadSquared

OCTOBER 21, 2015

I still break into cold sweats sometimes – recurring nightmares of showing up really late, navigating through endless hallways searching for the exam room. I shuffle through the paper trying to find a couple of questions to quickly answer – but wait, why is this Math; wasn’t today History day? We weren’t monitoring the ads well.

Linkedin 52

Linkedin Paid Search Agency Ads CTR 52

The Point

AUGUST 25, 2022

Why then, in a world of on-demand, streaming, watch-where-when-and-how-you-like content, do we B2B marketers still insist on promoting live Webinars, and expect attendees to show up on a specific day at a specific time, fully cognizant they’ll have the option to watch the recorded event at a later date? Two, salespeople love Webinars.

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

Hubspot

MAY 3, 2019

But, as entrepreneurs and marketers, we can’t afford to gloss over our least favorite parts of running a business … especially the legal ones. I felt like I added another “success tool” to my belt. These could be sales you’ve completed but not yet collected payment on or expenses you’ve made but not yet paid for.

Work Management 77

Work Management Marketing Management Budget Programs POS 77

ConvertKit

NOVEMBER 23, 2020

.” In college, he started as a journalism major (“If I wanted to write I thought I had to be a journalist”) but quickly changed his major to English Literature when he realized it was the major where you got to read fiction and write papers – his two favorite things. What's your freelance rate?’. Well, figure it out.”.

Personalization 115

Personalization Business Burn Rate Paid Search Agency 115

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. Scroll Heatmap (Scroll Map) How far do folks scroll to read the content on your page? It tracks the movement of the mouse pointer as an indication of where attention is as people engage with the content on the page. What Are Heatmaps?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Paul Gillin

JUNE 9, 2011

Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. The ability to communicate well in any media demands a certain amount of innate ability and it’s a difficult skill to teach. Media Dividend. Search for others.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Albacross

MAY 10, 2019

Here’s the thing: marketing or selling a B2B SaaS product is a complex task. Most SaaS markets are crowded, and there are multiple solutions competing for the same audience. And having an efficient pipeline is essential because making a sale in a competitive market is hard enough even when your funnel is well-optimized.

Sales Management 81

Sales Management Work Management Marketing Management Top of Funnel 81

WebMarketCentral

MAY 22, 2009

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Keep your content network clean. Used properly, content networks can add significantly to paid search lead generation.

SEM 20

SEM Campaigns Optimization Tips 20

Buzz Marketing for Technology

JULY 24, 2008

Kuhn (1963) showed how scientific peer groups determine what theories will be accepted as well as make more mundane judgments about what papers will be published and what grants will be funded. In searching out new cases, we cast the net very broadly, using convenience and snowballing techniques, along with other more deliberate strategies.

Communities 100

Communities Practices Sample Work Management 100

Single Grain

NOVEMBER 8, 2019

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. How much easier (and more profitable) would your life as a marketer be? Today: The average customer engages with 3-5 pieces of content before talking to a sales rep. The thing is, selling isn’t that easy.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Contently

JANUARY 2, 2019

At the state of content marketing webinar I co-hosted last month, attendees submitted 50 questions, which means we either did something terribly right or terribly wrong. I’m leaving on my 2-month Contently sabbatical in January. Complacency is the enemy of good content. So I’m going to do just that.

Content 131

Content Burn Rate Case Studies Case Study 131