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CASE STUDY: Helping FloQast Enhance Data Quality to Optimize Marketing ROI

DealSignal

Case Study: How DealSignal Contact Discovery & Lead Enrichment Helped FloQast Increase its Total Audience 5x. Having been burned before by data quality issues that put their marketing automation platform at risk, FloQast’s Marketing team wouldn’t compromise this time. Read the case study.

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Why Customer Stories Are Essential for Growth

ClearVoice

As you start to onboard clients, develop their content strategies and play a part in the growth of their brand , consider making a case for these types of recommendations. How is it different from a case study? First things first, many people confuse a ‘case study’ with a ‘customer story’ — and for good reason.

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How to Create Interesting Newsletter Content

ClearVoice

Share case studies. If you’re not happy with your existing newsletter content, then study how other established companies are writing their newsletters. Also, improve your email deliverability and open rates by avoiding spammy words such as “Free” or excessively using exclamation points. Share product updates. Consistent.

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Pros & Cons of AI Email in Sales [+Tools to Consider]

Hubspot

Here's the burning question: Does AI have a place in sales, and how does it affect our current sales processes? We'll review use cases of AI emails, their pros and cons, and the tools you should consider when adding this tech to your arsenal. We provide our case studies to the AI, enabling it to perform sentiment analysis.

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When Business Is Slow, It's Time to Work on These 13 Things

Hubspot

However, that tendency in startups can lead to burned-out sales reps and a business ill-prepared to scale. According to a recent Gallup study of nearly 7,500 full-time employees, 23% of employees reported feeling burned out at work very often or always, and an additional 44% reported feeling burned out sometimes.

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Small Accounts = Big Wins with Telemarketing

The Mx Group

Combine that 50% failure rate to meet sales targets with MarketingProfs’ research that Sales ignores nearly 80 percent of the leads Marketing sends them , and it’s easy to conclude that these two sales problems are likely linked. In many cases, this can be tracked back to the size of the opportunity. Stop Leaving Money on the Table.

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A/B Testing on Shopify: Top Challenges & How to Overcome Them

Convert

But if your methodology doesn’t include a testing strategy that requires you to iterate in almost real-time, this results in poorly designed tests that don’t account for the business problem or solve the user’s burning issues. You can no longer rely on open rates or location-based targeting, or segmentation based on previous activity.