B2B Marketing Traction

APRIL 21, 2015

Everyone wants to sell their technology services and products to CIOs, but many CIOs are expert at avoiding solicitations. The CIO job is to reduce risk and improve productivity while at the same time staying within budget. Therefore, a CIO’s decision to purchase your product or service is not made lightly.

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100

B2B Marketing Traction

NOVEMBER 18, 2015

The adoption rate was so fast on Pinterest, of course it got the attention of businesses who want to create brand awareness and promote their products and services. And, Pinterest users (pinners) are using it for their business projects, pinning information about solutions and products for the project. My answer to my client?

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

NOVEMBER 22, 2013

I think this is most difficult for many of my clients, who provide technology products and services. To the inventor or engineer, the product or service is the story! If you need help building marketing programs and campaigns that attract and engage buyers online, contact Jennifer Beever at New Incite today.

B2B Marketing 100

B2B Marketing Planning B2B Advertising Agencies 100

B2B Marketing Traction

DECEMBER 30, 2013

Who will buy your product or service? Who will influence the buyers of your product? Create and build your brand story online. As a marketer, you must keep in mind that buyers are inundated with competing products and services. Do you need help with your product or service launch?

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

JUNE 15, 2011

Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Executive and managers are asking questions of their peers about which products and services they prefer in LinkedIn Groups and the Questions and Answers feature. Understand the conversation.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Traction

MAY 23, 2013

” It’s a crying shame, because today it’s easier to build a following of qualified prospects and referral sources through social media. And, speed is critical when you launch a product, especially in technology.

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

APRIL 30, 2014

Customers want to feel valued when they are in their buying process as well as when they use a product or service. They want to feel that they have a partnership with product and service providers – that they matter. The CMO reach must go through the entire supply chain.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

MAY 31, 2012

. “Marketers have to realize that in the age of the customer, business buyers don’t “buy” your product; they “buy into” your approach to solving their problem. … …Your products aren’t as unique as you think. In fact, in most markets, the products and services are fairly commoditized. Identify your audience; 2.)

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

B2B Marketing Traction

AUGUST 11, 2011

What’s the best way to price your product or service for business to business (B2B) marketing? This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster. How do you price your products? Cost-Basis Pricing. What works, what doesn’t?

Pricing 100

Pricing Price Elasticity Work Management 100

B2B Marketing Traction

NOVEMBER 18, 2011

Now , when the product idea is just a seedling in your brain and soul. Because the time to launch your new product, community initiative, or strategy will be upon you before you know it. Because the time to launch your new product, community initiative, or strategy will be upon you before you know it. Do a build-up.

Social Media 100

Social Media Peer-to-peer Media Cross-Selling 100

B2B Marketing Traction

MAY 18, 2011

Today quality online content is a good way to attract qualified buyers who need information about certain problems, solutions and products. B2B Product Marketer – Answer Why, What and How. If you are a manufacturer of a product, your content can answer all three questions. and how to use concrete.

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

B2B Marketing Traction

FEBRUARY 23, 2015

Educate your customers about your products and services? Build a relationship with your customers? You might also want to read my recent post, 5 Ways to Systematize Your eNewsletter Production Process. Provide news about your company and employees? Add value for your readers by providing business how-to’s?

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

APRIL 23, 2015

Use a utility that builds a mobile version of your site. I have used one of these products, but I have to caution you – it was not that intuitive for a non-programmer and is not the best solution. Some reviews of these utilities exist online, and I almost provide a link to one.

Google 100

Google Mobile Advertising Budget Programs Mobile Marketing 100

B2B Marketing Traction

NOVEMBER 12, 2010

Have you ever bought a product or service where you were excited about your decision to buy (maybe after a rigorous buying process), only to be very disappointed by the delivery? Even though the department provided an excellent product and customer service, we found some touch points that needed attention. It happens all the time.

Service 100

Service Analysis Class Education 100

B2B Marketing Traction

FEBRUARY 15, 2013

It’s sad for the marketer who doesn’t have enough customers and connections to build a social network organically like I did. Inbound marketing is the art of attracting, engaging and nurturing prospective customers so that they become new customers or buy more of your products and services.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

OCTOBER 28, 2014

Build keyword intelligence for Search Engine Optimization (SEO). Sometimes competitive analyses turn up intelligence about products and services that a business cannot develop due to patents, lack of resources or logistics. Identify opportunities for a merger or acquisition.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

NOVEMBER 20, 2009

I downloaded and read Unlock the Power of Your Team: How to Build a Powerful Organization Through Principles and Values one afternoon. People today don’t just buy products and services based solely on features. They buy because of the stories and experiences of the people and the company that offer the products and services.

Planning 100

Planning Advertising Agencies CMO Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 28, 2012

At the least, your presence on Facebook can help you build your brand and create awareness of your company. There are custom applications that allow you to take payments for your charity or products and services on Facebook. Convert prospects to customers? You can do all of these on Facebook.

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

JANUARY 19, 2010

Inbound Marketing Is… …the art of creating inbound marketing interest from your prospects when they have a need or interest in your product or service. Inbound Marketing Is Not… …about creating outbound marketing messages that you push onto prospects when you want to , whether or not they are looking.

Inbound Marketing 100

Inbound Marketing B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

MAY 19, 2015

It is being implemented by a business owner or product manager rather than the marketing department. Build into SuperOffice’s systematic approach was a need for constant learning and tweaking of keywords and content. Those that allocated more got greater results. Yet there is proof that content marketing works.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 5, 2013

I recently read and curated a Forbes article that suggested a successful product launch is a rolling launch. It inspired me to write this countdown to a successful rolling product launch. The Forbes article, 10 Steps For Successfully Launching A New Product Or Service , has ten great suggestions for what to do.

Product 100

Product Social Media Advertising Agencies Planning 100

B2B Marketing Traction

MAY 21, 2014

Understanding your audience, how to leverage your services and products, and how to execute content are key factors. If you’ve chosen the right audiences, they want and need your products or services. Consistency will keep them engaged, build brand awareness, and – if done right – help convert them to buyers.

Planning 100

Planning Content Marketing Content Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 23, 2011

They will have to understand the voice of their clients’ customers and use marketing personas as they build content for them. They will take advantage of the long-tail of demand , which allows them to get found online for even the most obscure products and services very cost-effectively.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100