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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Videos are a great way to make highly technical topics engaging while building a human connection with your audience. Quick Takeaways. Image Source.

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9 Chatbot builders to enhance your customer support

Sprout Social

The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. They also streamline the customer journey with personalized assistance, improving customer satisfaction and reducing costs. Here are a few to consider.

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Evaluating HubSpot for Startups? 4 Questions to Consider

Lake One

Startups and HubSpot. Startup marketing has a special place in our heart. Most of our team has had a stint in a funded startup at some point, so we know the culture and mindset that drives startups. What is HubSpot for Startups. Additionally, there are revenue guidelines that apply to your startup.

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Social Proof: Steph Smith on Intentionally Building a Personal Brand

Buffer

Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. For the second edition of Social Proof, we interview one of the prime examples of crafting a personal brand — Steph Smith.

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. By teaching myself the basic principles of HTML using WordPress, I’ve created a career in marketing plus helped startups grow at scale. LinkedIn , Twitter.

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How HubSpot Marketers Stay Creative Under Pressure

Hubspot

As 2020 begins, you might be under pressure to build strategies, create campaigns, and pitch new ideas quickly to start your first quarter off right. At HubSpot, we have a wealth of creative marketers who strive to come up with unique and attention-grabbing campaigns, like this one. 5 Ways to Stay Creative Under Pressure.

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6+ Mailchimp Alternatives to Crush Email Marketing in 2024

Optinmonster

Many small businesses and startups begin with Mailchimp because of its free plan and simply because of its name recognition. Then, you’ll be able to find the option that’s best for your business and start building a winning email marketing strategy. HubSpot HubSpot combines the power of CRM software with email marketing.