Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)
DiscoverOrg
FEBRUARY 21, 2019
This means creating a vision and a plan, setting goals, building relationships, understanding your product, and implementing analytics so your marketing strategy is data-driven. This reassures your CEO and builds team morale. Some of the ways companies help fuel the idea pipeline: Customer surveys. Identify some quick wins.
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