Lenny's Newsletter

SEPTEMBER 24, 2023

Lenny may be an investor in the companies discussed. Wise allows anyone to send money in more than 60 currencies to over 160 countries at low cost, and throughout its history has grown primarily through word of mouth. Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m.

Word of Mouth 111

Word of Mouth WOM CPO Marketing Analytics Tools 111

Excelsior Research

APRIL 22, 2022

Why are Newsletters an effective way of marketing? Newsletters have become a common communication tool for many organizations and market agencies. It is a cost-effective way to build relationships and maintain regular contact with their customers and new prospects. Why are Newsletters an effective way of marketing?

Newsletter 52

Newsletter Effectiveness Paid Search Agency Planning 52

Optinmonster

DECEMBER 21, 2023

Pre-launch marketing strategy is a way for businesses to create engaging build-up around the launch of a new product. But the company actually uses them to create hype about the product they are about to launch. And generating leads helps you build an email list of the most engaged customers. 69%) and Facebook (.77%).

Campaigns 86

Campaigns Ad Building Planning Paid Search Agency 86

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Martech

JANUARY 4, 2023

A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. Twitter: @davegerhardt (37.7K LinkedIn: DaveGerhardt (150K followers). Company: Heinz Marketing. Company: Zen Media.

Marketing Analytics Tools 122

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 122

Sprout Social

APRIL 6, 2020

When it comes to marketing to these graduates, in addition to the monthly mailer or newsletter, there are now multitudes of social media channels that colleges can take advantage of. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. Link affiliated Pages.

Education 102

Education Linkedin Practices Best Practices 102

Buffer

APRIL 13, 2023

While a lot of people on the outside assume that social media managers are interns but in fact, owning a company’s social media profiles in today’s age is actually a very important role. At many companies, it has to be someone senior who is posting to those channels. What do social media managers do?

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Buffer

MARCH 31, 2022

A YouTube video here, a LinkedIn post there – my life is a scrapbook of the lessons I learned from other people's journeys. At the end of 2021, I decided to give a little peek behind the curtain of my life by sharing some of my goals for 2022 on Twitter. What if nothing comes of your idea/project/company?

Transparency 73

Transparency Paid Search Agency Ad Building Co-Registration 73

Martech

APRIL 20, 2023

Jay Baer Jay is a customer experience and marketing keynote speaker and emcee who has written six best-selling books on customer acquisition and retention and founded five multi-million dollar companies from scratch. How to Build Your Customer-Driven Growth Engine.” LinkedIn: Don Peppers (329K followers) Twitter: @DonPeppers (10.5K

Marketing Management 110

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 110

Martech

JANUARY 26, 2023

He’s the author of “The Martech Handbook: Build a Technology Stack to Acquire and Retain Customers.” LinkedIn : DarrelAlfonso (40K followers) Blog : DarrelAlfonso.com Twitter : @DemandDarrel (13K followers) Eddie Reynolds Eddie has been in business a long time, starting his first company when he was 14. “A In your inbox.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Conference 110

Contently

SEPTEMBER 21, 2021

If the person running your Twitter doesn’t know how to speak Twitter, they’re unlikely to succeed. Trust their weird Twitter meme ideas. You want guidance from advisors at a successful bank or the thought leaders at a B2B tech company in your field. honeybees on top of the Bank of America building.

Branding 202

Branding Brand Identity Content Storytelling 202

Scoop.it

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. And you guessed it — content plays a huge role in crafting an unforgettable experience that makes employees feel valued and excited to work at your company. That builds trust and connection.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Webbiquity

AUGUST 22, 2019

Understanding and fulfilling your existing customers’ expectations will help you build a loyal base of customers. Companies that are focused on building and maintaining a loyal customer base, and actively engage with customers, are more successful. Personalization is essential to building increased customer loyalty.

Marketing Strategy 246

Marketing Strategy Marketing & Strategy Loyalty Churn Rate 246

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. They’re not much different.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Hinge Marketing

JUNE 4, 2015

With all the other fancy marketing channels to choose from — LinkedIn, Twitter, Facebook, pay-per-click ads, etc — email sounds old and washed up. But according to a study by McKinsey & Company , email was nearly 40 times more effective at acquiring customers than Facebook and Twitter combined.

Newsletter 48

Newsletter Ad Building Paid Search Agency Business 48

ClickZ

JANUARY 6, 2022

Getting buy-in requires strong relationship building and clear communication, keeping in mind that success will benefit the entire business. We discuss how to gain company buy-in, what data can do to better inform decisions, what some of the biggest challenges are and why investing in people is so critical. But it’s doable.

Peer-to-peer 113

Peer-to-peer Ad Building Digital Transformation Paid Search Agency 113

Buffer

OCTOBER 6, 2022

Katelyn is an entrepreneur and creator who’s built several companies and agencies and even sold one successfully. She’s currently working as the CEO and Lead Trainer at Customer Camp , a company dedicated to helping its clients better understand buyer psychology. How do you balance all of those things?

Newsletter 68

Newsletter Paid Search Agency Advertising Agencies Twitter 68

Scoop.it

OCTOBER 6, 2022

Look around you- if people aren’t glued to their Facebook, Instagram, and Twitter handles, they are engaged in fervent discussions regarding what’s trending over there. Open your Twitter account and locate the “Find people you know” link on the left sidebar. On your LinkedIn home page, look for the “Connections” tab.

Social Media 84

Social Media Media Marketing & Strategy Business 84

Pam Didner

FEBRUARY 7, 2022

And if you like my way of explaining the material, I’d appreciate it if you could subscribe to my newsletter to access tools, templates, and more!). Should the product name be the same as your company name? If you only offer one product, chances are it’s okay that your company name represents your product. First things first.

Positioning 93

Positioning Product Ad Building B2B Thought Leadership 93

Contently

APRIL 23, 2020

If we do that, we’ll build trust, nurture leads, and have a strong pipeline when the economic landscape shifts. Email remains the best way to reach your audience with stories and build a connection. We all get too many emails from brands, in part because it’s one of the toughest things for companies to manage.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Lenny's Newsletter

SEPTEMBER 5, 2023

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. ’ His company started using it, and for a while, it went well. PR can work, but rarely does.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

SalesGrape

OCTOBER 11, 2023

In 2023, successful telemarketers leverage big data analytics to identify high-value prospects based on various parameters such as industry verticals, company size, revenue growth rate, or even social media activity. This integrated approach helps build a stronger relationship with potential customers.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

Contently

OCTOBER 21, 2019

Content marketers look to the mainstream media companies for inspiration. Group Nine Media posts social video from two of its sites, The Dodo and Now This, on Twitter, Facebook, and Instagram. What might seem like a globally trending topic may only just be “trending” on Twitter for a small bubble.

Paid Search Agency 103

Paid Search Agency Companies Media Planning 103

Lenny's Newsletter

AUGUST 13, 2023

He’s consulted on Martech and growth for companies including Notion, Airbnb, Robinhood, Postmates, Walmart, JPMorgan Chase, and many others. Lenny may be an investor in the companies discussed. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

Marketing Analytics Tools 52

Marketing Analytics Tools API Linkedin Startups 52

Lenny's Newsletter

AUGUST 22, 2023

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Q: How do I hire and build my first growth team? How does growth look at different company stages?

Lead Ranking 84

Lead Ranking Acquisitions Distribution Validation 84

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer. But have you ever considered taking it a step further? . the better.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Bannerflow

JUNE 1, 2023

META Meta To Launch New Twitter Like App in June Meta is poised to launch a new microblogging platform this summer, aiming to challenge Twitter’s dominance. The company plans to onboard high-profile public figures and leverage its vast user base through apps like Instagram, Facebook, WhatsApp, and Messenger.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

Hubspot

JULY 2, 2018

I subscribe to Spotify’s newsletter to receive special promotions. If you’re starting from zero, building an impressive email list can feel like an impossible feat. Here, we'll cover some high-quality strategies to build an email list from scratch. How to Build an Email List From Scratch.

Ad Building 101

Ad Building Marketing & Strategy Effectiveness Landing Pages 101

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. This means they were not effective in building brand awareness or generating a return on investment.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Contently

FEBRUARY 22, 2023

In fact, 91% of people say they’d like to see more videos from companies they support. User-generated videos User-generated content (UGC) videos, from unboxings to tutorials to reviews, can help build trust in a brand because they come from regular people who simply enjoy the products they’re posting about.

Top of Funnel 148

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 148

Content Standard

OCTOBER 8, 2019

And with retargeting added to the mix—one of the most powerful LinkedIn ad targeting tactics —brands can better reach people who’ve engaged with their content or ads but have not yet converted, as well as those who are already in the sales process. Here’s how to target LinkedIn ads to drive conversions and build your audience.

Linkedin 50

Linkedin Tactics Paid Search Agency Ads 50

Webbiquity

FEBRUARY 23, 2021

Though the company’s service and technology offerings have evolved and greatly expanded over the years, its essential mission has stayed the same: to empower clients to use data better in their organizations, to create valuable analytics that help them become heroes to their businesses. The Company. The Market. The Market.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

6sense

DECEMBER 9, 2021

There’s a lesson there for B2B marketers: Community is key if you want to build a brand that engenders enthusiasm, loyalty, evangelism, and, yes, spending. It must be central to your brand, and it takes effort to build. Rules of Community-Building. The key is to build a routine around whatever you offer. Absolutely.

Class 62

Class Communities B2B Marketing Ad Building 62

Mailmunch

APRIL 20, 2021

An example of this, a user of Mailmunch might sign up for their newsletter to keep an eye out for promotional offers as soon as they arrive. . Promoting your content and brand on social media channels like Twitter, Facebook, YouTube, Instagram, or other social media is called social media marketing. Newsletter Sign Ups.

Social Media 86

Social Media Email Marketing Social Marketing Media 86

New North

AUGUST 29, 2023

Are you searching for B2B lead generation companies to help fill the gap? What should you be looking for when analyzing B2B lead generation companies? Companies must innovate to generate leads and drive sales to stay competitive. Creating content that is both enlightening and engaging can help companies.

Lead Generation 52

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 52

PureB2B

AUGUST 25, 2021

Social selling is a sales approach that incorporates building relationships with customers into the sales process. Building a trustworthy social media presence and strong relationships and connections with the right people are important aspects of social selling. The Basic Principles of Social Selling.

Lead Ranking 118

Lead Ranking Linkedin Network Marketing Social Media 118

Contently

MARCH 6, 2018

What the robots aren’t very good at, however, is telling stories that build an emotional connection with an audience. Neuroscience tells us these are the exact stories that build human connection. I have had reasonable success with Twitter about a year in with 1,100 followers. Jason, Detroit. And boy, did he deliver.

Content 167

Content Linkedin Facebook Analysis 167