KoMarketing Associates

SEPTEMBER 27, 2018

Social media isn’t just essential for brand awareness and customer support; it can also be an extremely effective channel to support SEO strategies, including link building, content marketing, and more. Align with Link Building Initiatives. Social media can be especially useful to support link building efforts.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. The perfect addition to your marketing team may not be in the same city (or even country) as your company.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. LinkedIn Share Buttons.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

KoMarketing Associates

NOVEMBER 12, 2019

Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. Adapt them to your company, your audience, and your resources. 5 Tactics to Improve B2B Lead Quality on LinkedIn.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

AUGUST 5, 2015

Without it, your communication efforts surrounding link building and content marketing may fall flat and your message go unheard or unread. Here are 18 ways you can build trust in your online network. Finding opportunities like these on a regular basis is a simple way you or your company can start building trust and brand online.

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. It’s a Good Cross Between Facebook and LinkedIn.

Google 120

Google B2B Marketing B2B Case Study 120

KoMarketing Associates

MARCH 3, 2014

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

APRIL 27, 2017

Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube. There are over 1 billion active monthly users of Gmail and Google accounts, and more than half of emails are read on mobile devices. AdWords Customer Match.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

JUNE 26, 2018

While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. Obviously ensure that Google can crawl main navigation menus and emphasize key pages and website sections as needed.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

DECEMBER 7, 2017

However, some of the challenges specific to B2B can be tackled with some of the most successful ways that B2C companies reach their audience. According to 2016 data from Pew Research Center , almost 80 percent of adults in the United States use Facebook, with Instagram, Pinterest, and LinkedIn sitting around 30 percent.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

FEBRUARY 24, 2015

The only recommendation no longer relevant was Google Base, because it is retired and no longer an option. That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular. Google Product Listings. Showcase The Company.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

APRIL 30, 2019

As you embark on this process, consider including the following points: Target Market : Outline your ideal company profile. LinkedIn will allow you to see details about your target companies or industries. With all of this data in hand, it’s now time to start building out your personas.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

KoMarketing Associates

MAY 26, 2016

From Facebook to LinkedIn, every generation is socially active. So, Why Does Social Matter to B2B Companies? Let’s look at two key social media strategies that a B2B company can implement to impact off-page SEO value. Link Building. Social profiles also enable companies to link back to their site.

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

FEBRUARY 6, 2014

Social media has long been part of the overall marketing strategy for many companies, 86% of marketers indicate that social media is a vital part of their business. The following example showcases a Google+ page; notice that all elements of this profile are complete. Google+ Pages. LinkedIn Company Pages.

Social Media 120

Social Media Cross-Selling Profiling Twitter 120

KoMarketing Associates

DECEMBER 30, 2013

This goes for our company’s marketing tactics as well. How Link Building Management Will Change in 2013 & Beyond. 15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. 5 PR Strategies You Can Use To Build Links Right Now.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience. The State of B2B Buyer Enablement.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

NOVEMBER 27, 2018

How Does Google Determine Featured Snippet Content and How Can We Show Up? As such, we have very frequently received questions from clients asking how exactly they can get content in the featured snippets, as well as how Google determines the content to display. But, today, Google is much smarter. Think “quality over quantity.”

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

JUNE 30, 2015

Here are four key steps for improving your success rate at link building outreach. This is especially important if your building contact information for multiple clients, business units, or industry objectives. Build Relationships First. LinkedIn provides a notification system for page administrators as well.

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

KoMarketing Associates

FEBRUARY 23, 2016

The objective is to help customers discover your online presence, and build relationships with them so that you are f oremost in their thoughts when they are ready to buy. Build Twitter Lists: Creating public lists on Twitter for each core target will help you get the attention of your audience, and easily monitor their activity online.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

DECEMBER 19, 2013

You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. Looking back at this article, many of their predictions including Google Authorship, structured data and Google+ are spot on. Using Google+ to Appear in the Top Results Every Time – Rand Fishkin, Moz.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

FEBRUARY 23, 2022

With over 706 million members in more than 200 countries, LinkedIn is one of the most effective ways for B2B businesses to reach professionals from around the world. . There are two main ways to approach LinkedIn — you can run paid advertising or you can post organic content from your LinkedIn company page. Engagement .

Linkedin 226

Linkedin Paid Search Agency Ads Account Based Marketing 226

KoMarketing Associates

MARCH 15, 2016

A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. You can also promote your content on Twitter and LinkedIn to get it in front of more people.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

MAY 23, 2017

Some of our favorites at KoMarketing include BuzzStream , FollowerWonk and LinkedIn Advanced Search. You can even build out a Twitter List like “The Top 50 Influencers in the [Industry] Space” to set yourself up for ongoing engagement and help stand out from other businesses. Build Brand Awareness & Loyalty.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

SEPTEMBER 9, 2013

His father owns a PR company here in Boston. He owns a tailless cat named “Cyber” Be sure to connect with Dennis on LinkedIn and Twitter and give him a big welcome. companies that want to explore new export market development strategies, innovative tools to be competitive, and the next wave of rapidly growing markets.”.

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

KoMarketing Associates

JUNE 18, 2013

.” Each speaker offered some good tactics around community building, social targeting, content creation, and even some local strategies. My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

KoMarketing Associates

DECEMBER 29, 2015

It is a testament to the hard work team members have put into the process in building engaging content and online communication throughout this past year. Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask by Joseph Vivolo. 12 Noteworthy Examples of B2B Companies on Instagram by Kristen Vaughn.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

KoMarketing Associates

APRIL 7, 2015

When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform. Google+ is most beneficial for engaging in communities and helping the search engine index content more quickly. Posted at 9pm on a weekend night.

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

MARCH 5, 2013

LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution. An estimated 83% of B2B marketers use LinkedIn as part of their social media strategy because of the opportunity to connect with businesses, brands, industry leaders, and professionals.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

MARCH 26, 2013

Traffic Potential: A mature B2B website should receive a fair percentage of traffic from search engines, because Google, Yahoo, and Bing represent 3 of the top 10 sites in the US market (Google of course being the top site globally), according to Alexa site rankings. “What trends does the buyer see in the industry?”

Buyer Personas 120

Buyer Personas B2B Link Building Keywords 120

KoMarketing Associates

APRIL 2, 2019

Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn. Thought leadership marketing is the art of positioning your company as a leader in its field.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

MARCH 22, 2016

While it’s true that content marketing can (and should) accomplish many goals – educating an audience, building a community, creating thought leadership/expertise – the reality is that we, as content marketers, often forget that our primary objective is to provide purposeful, helpful content for our target audience. Source: LinkedIn Group ).

Work Management 120

Work Management Content Marketing Marketing Management Planning 120

KoMarketing Associates

MAY 4, 2017

According to findings from Demandwave, B2B marketers reported that organic search (70 percent) drives the second most leads for their company (trailing email at 73 percent). “What other companies is the prospect aware of that offer a solution like ours?” “What trends does the buyer see in the industry?”

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

KoMarketing Associates

FEBRUARY 11, 2016

Use a content discovery tool like BuzzSumo or search for specific terms on LinkedIn, Google, and your favorite industry blogs to curate a great list of content for your audience to enjoy. This allows you to give your own company spin on what is being shared. Share Events or New Products.

Newsletter 120

Newsletter Marketing Mix B2B Marketing Curation 120

KoMarketing Associates

AUGUST 14, 2014

Value to B2B content marketers : The overview portion of the questionnaire should provide a high-level look at the company or organization that’s implementing the content strategy (number of employees, scale of reach, etc.). What type of CMS or site building system do you use for management of the website?

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

KoMarketing Associates

FEBRUARY 15, 2018

This is an overwhelming majority and makes Facebook a huge leader against all other main social networks (for perspective, only 25 percent use LinkedIn). Trying to use canned, unspecific messages to build relationships, whether it’s outreach or sales, is going to eventually come back to haunt you.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200