The Marketing Blender

OCTOBER 17, 2019

How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. It’s not about delivering a buttoned-up, formal presentation, it’s telling an impossible-to-ignore story. Most companies and presenters love to talk about themselves.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. The brands that proactively provide the information their audiences seek will build long-term relationships grounded in trust. retail brands must be present, helpful and authentic online. How to shrink jeans.”

Trust Marketing 115

Trust Marketing Loyalty Ad Building Planning 115

Tony Zambito

DECEMBER 14, 2020

Including business and the act of buying. The COVID-19 pandemic has caused confidence to wane on the part of business and buyers. Although promising vaccines on the horizon may improve business outlooks, they may not impact buyer confidence in the same way. Building Collective Confidence. Confidence Wanes.

Ad Building 271

Ad Building Urgency Marketing Case Studies B2B Sales 271

Sprout Social

MARCH 5, 2024

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. Each of our business lines needs different things.”

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

Marketing Insider Group

JANUARY 17, 2023

If you haven’t started internal link building, then your SEO strategy isn’t strong enough. Although its concept is simple, the process and best practices behind internal link building are quite complex. In fact, 65% of digital marketers say that link building is the most difficult part of SEO. Why Start Internal Link Building?

Link Building 213

Link Building SEO Ad Building Lead Ranking 213

SmartBug Media

MAY 15, 2023

That said, there are always opportunities for relationship-building. Here’s an example Kira shares from a consumer perspective: Quizzes and surveys can be incredibly engaging and useful tools not only for gathering customer data but also for recommending the best products to meet their unique needs and desires.

Loyalty 97

Loyalty Ad Building Paid Search Agency Budget Programs 97

Hubspot

JUNE 28, 2021

If you’re a small business, your website has a big impact on your success. Research shows that roughly a third of people use the web to find local businesses. As a small business, you might not have the budget to hire a designer, bring in a development team, or pay for a suite of design tools for your new site. Let’s dive in.

Small Business Marketing 101

Small Business Marketing Design Marketing Websites Examples 101

Top Rank Marketing

JANUARY 24, 2024

For business leaders and marketers, attempting to keep pace in this environment is challenging, but highly rewarding. Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. Maintenance and optimization Things change fast in the business world.

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Only B2B

JANUARY 9, 2023

Because of these crucial elements, account-based marketing presents a fantastic opportunity. Account-Based Marketing Examples. You could organise a webinar just for marketing custom kayak businesses. Lack of communication between the sales and marketing teams is one of the main problems that many businesses encounter.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Salesforce Marketing Cloud

JANUARY 3, 2024

I’m grateful to have found a better way to sell — one that builds mutually beneficial long-term relationships. What are some sales pitch examples based on different scenarios? This gives your pitch more credibility and helps to build trust with your prospect. Transparency is huge for building trust and credibility.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Marketing Insider Group

AUGUST 2, 2021

Was your business prepared? Setting business and marketing goals can be one of the most challenging parts of navigating an organization through an uncertain time. Setting Effective Business and Marketing Goals. Before we really dive in, let’s address what exactly it means to set a good business or marketing goal.

Planning 359

Planning Work Management Marketing Management Allocation 359

Pam Didner

JULY 21, 2020

Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. The key to delivering a solid online presentation is to focus on what you can control: Your Presentation.

Work Management 120

Work Management Marketing Management Account Based Marketing Allocation 120

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. Then, dig in further.

Social Media 123

Social Media Examples Work Management Media 123

Martech

FEBRUARY 12, 2024

These three challenges complicated her options for building, developing, and managing her team. Her goal for the year was to execute efficiently with a smaller team while generating the MROI she knew the business needed. Marketing and sales were two good examples. Those, coupled with AI, formed a powerful triad.

Paid Search Agency 110

Paid Search Agency Planning Ad Building Enterprise Management 110

Salesforce Marketing Cloud

APRIL 25, 2024

Artificial Intelligence (AI) is here to redefine the tech world, poised to revolutionize small and medium-sized businesses ( SMBs ) through optimizing operations and enhancing employee efficiency. Although originally explored by large enterprises, AI is now also transforming the way small businesses work.

Small Business Marketing 52

Small Business Marketing SMB Business Tips 52

Zoominfo

OCTOBER 5, 2021

This helps the audience see the company as more than just a faceless corporate entity building complex products–instead, a collection of real people solving real-world problems. Get a Demo Examples of Brand Storytelling 1. The ad is over 20 years old, but still holds up today as an example of powerful brand storytelling.

Storytelling 130

Storytelling Examples Branding Brand Identity 130

Adobe Experience Cloud Blog

OCTOBER 26, 2018

People are doing the work, people are giving you feedback, and people are presenting new work that can impact timelines. As part of our series on building a business around your website, I will help guide you through the problems people can present in a project and how to manage each situation. Everyone is busy.

Work Management 132

Work Management Process Ad Building Marketing Websites 132

Optinmonster

FEBRUARY 2, 2024

If you’re just starting out, you need to learn how to build an email list for free, so you can start seeing these kinds of results for your small business. Building an email list from scratch is hard work, especially when you’re already busy building your online store , creating content, and providing customer support.

Ad Building 80

Ad Building Paid Search Agency Social Media User-Generated Content 80

Vision6

APRIL 19, 2023

Enter anniversary emails – a simple yet effective way to show your customers that you value their loyalty and appreciate their business. Anniversary emails are a powerful marketing tool that can help businesses deepen customer relationships and increase engagement. Examples of anniversary emails 1.

Examples 98

Examples Loyalty Template Eye-Tracking 98

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? For businesses and marketers, mastering the art of the headline is crucial for success. In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches.

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. Not to mention, studying successful examples can also bring fresh ideas to your mind. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Hinge Marketing

SEPTEMBER 13, 2023

I’ll give you an example. In a 45-60 minute presentation, your experts can go in-depth on a problem faced by your customers and provide them with valuable perspectives and solutions that reinforce your firm’s capabilities. Can they be good for building visibility? Can they function as a strong lead generator?

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Adobe Experience Cloud Blog

NOVEMBER 9, 2018

You can learn about the pre-planning process , how to create an actionable plan, setting your team & project up for success , managing your team throughout the build process , and finally how to manage the go-live process in our previous posts. For true continuous learning, you need a representative from each aspect of the business.

Marketing Websites 132

Marketing Websites Cost Per Click Ad Building Resource Management 132

Brandpoint

APRIL 13, 2023

91% of businesses use video as a marketing tool – an all-time high since 2016. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. In addition to driving increased engagement, this tactic presents a great opportunity to insert and demonstrate some of your brand’s personality.

Social Media 118

Social Media Traffic Top of Funnel Media 118

SalesIntel

FEBRUARY 19, 2024

Build Strong B2B Sales Strategies: 5 Mistakes to Avoid in 2024 Lead generation is akin to a high-stakes chess game. Despite meticulous planning, many businesses find themselves grappling with failed lead-generation strategies. Testing different approaches enables businesses to discern what resonates with their audience.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Sprout Social

OCTOBER 9, 2023

Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. For Cole, AI is an ever-present partner to brainstorm and ideate with. Ultimately, it comes down to leading by example. Leffer used these foundational inputs to create real examples of how the team could use AI.

Marketing AI 113

Marketing AI Examples Lead Ranking Lead Scoring 113

SalesIntel

NOVEMBER 14, 2022

Qualifying questions are the gateway to not only moving forward in a sale but also building a positive reputation among prospects by demonstrating your interest in their specific needs. Instead of pitching off the bat, try presenting a question like: What would it take for you to become our customer? So, what about beyond that?

Sales Qualified Leads 90

Sales Qualified Leads High Quality Lead Examples Best Practices 90

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Benefits of a playbook Sales plays to include in your playbook How to write an effective playbook How to keep your playbook up to date 7 sales playbook types and examples Make your enablement about results, not effort Close your revenue gaps and get more out of every rep — with Sales Programs delivered in your CRM. What are sales plays?

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Optinmonster

JULY 16, 2021

Are you looking for the best promotional email examples that you can use for your own business? Because in today’s article, we’re going to teach you what kinds of promotional emails there are, look at 9 examples of emails you can use, and give you some tips on how to write your own. 9 promotional email examples.

Promotion 142

Promotion Examples Landing Pages Click Rate 142

Salesforce Marketing Cloud

JANUARY 2, 2024

When to use an elevator pitch Elevator pitches are versatile and can be used in various settings, including networking events, job interviews, sales pitches, and business meetings. In a more formal setting, like a prospective client meeting, your elevator pitch could be just what you need to win business over another firm.

Examples 59

Examples Lead Qualification Cold Calling Impressions 59

Optinmonster

FEBRUARY 6, 2023

These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Some examples of digital products are video games, music, movies, apps, and e-books. Because of these advantages, digital products are a great way to start your own small business. Why Sell Digital Products?

Examples 92

Examples Product Work Management Marketing Management 92

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

NOVEMBER 2, 2023

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. And why does it matter to your business? Identify content gaps.

CMS Development 104

CMS Development Examples Work Management Touchpoints 104

Buffer

DECEMBER 12, 2022

This experience could have easily stopped my business in its tracks, but instead, it challenged me to pivot and ultimately propelled me to new levels of success. I didn’t have time for that at the beginning of the pandemic—I needed to pivot yesterday to keep my business afloat.

Ad Building 91

Ad Building PR Business Multi-Channel 91

Sprout Social

JUNE 7, 2023

When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. This, coupled with an exceptional customer experience, ultimately drives customer acquisition and retention to fuel your business growth.

Work Management 114

Work Management Marketing AI Branding Brand Identity 114

seo.co

DECEMBER 2, 2022

When it comes to link building for SEO , measuring results can be nebulous. But boy is it frustrating when you have been actively doing quality outreach and your link building campaign still doesn’t seem to be yielding the results you want (or need). So why aren’t your link building campaigns working?

Link Building 119

Link Building Ad Building Domain Lead Ranking 119