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Build Trust and Loyalty: The Importance of Brand Authenticity for Your Business

Vision Edge Marketing

Building a brand is like building a house. When you have an authentic brand, you have the foundation for building trust and loyalty with your customers, employees, and partners. HubSpot’s commitment to helping its customers succeed has helped the company build a loyal following among B2B marketers and sales professionals.

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Unlocking Customer Retention in HubSpot

SmartBug Media

Happy customers are repeat customers—and in today’s era of high customer acquisition costs , businesses can’t afford to lose customers because of a bad experience. Fortunately, CCOs who use HubSpot are well positioned to retain customers and even turn renewals into upsells. How Can You Analyze Purchase History in HubSpot?

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How Exactly Does Content Marketing Help in Building Brand Awareness?

Marketing Insider Group

Brand awareness is more than people simply recognizing your business name or your logo. It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and trust than one that’s new to them. Content marketing can be a highly effective way to build brand awareness. Building Trust.

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Our Favorite HubSpot Workflows & How to Build Them

SmartBug Media

HubSpot workflows are a thing of beauty. Workflows are the backbone of the marketing and automation capabilities that made HubSpot so famous. In this article, I will dive into some of my favorite workflows and how to build them. In this article, I will dive into some of my favorite workflows and how to build them.

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Hubspot CRM Migration Checklist (for a Hassle-Free Move)

Spiralytics

The primary purpose of them is to help businesses store and manage customer data, such as contact information, buying history, and customer preferences, in a centralized system. With these in place, it creates better customer experiences, which builds long-term customer relationships, and more importantly, drives more conversions.

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Understanding Influenced vs. Attributed Revenue in HubSpot

SmartBug Media

Revenue attribution has become more important than ever in today’s business environment. For CMOs, this means being able to show the return on marketing investment to stakeholders in order to communicate the effectiveness and value your team brings to the business.

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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. But small businesses also use this platform to interact with their target audience and spread the word about their products and services.