Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? While producing enough content and creating high-quality content are perennial challenges for B2B social media and content marketers, the biggest challenge is standing out. What the biggest missed opportunity is for B2B marketers?

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages. Keywordinsights.ai

Marketing AI 113

Marketing AI Content Marketing Enterprise Management Planning 113

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Content Standard

NOVEMBER 11, 2016

From abstract creative thinking to nitty-gritty marketing budget balancing, we’re constantly searching for patterns to settle into. Its blog didn’t tell stories, it held news and information about software updates. Today, it’s not enough for content to be informative—it has to be engaging.

Marketing Budget 92

Marketing Budget Marketing Budget Creation Storytelling Budget Programs 92

nDash

JANUARY 4, 2022

Make sure your content marketing is up to the task of reaching nearly every business by hiring one of these data analytics subject matter experts: Ling Wong. Dave Murrow is a B2B content writer specializing in data, ecommerce, retail, fintech, and more. Contact Dave for great content. Hire Ling to augment your brand.

Marketing Budget 98

Marketing Budget Budget Programs Analytics B2B Thought Leadership 98

Marketing Insider Group

SEPTEMBER 29, 2020

But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways. SPARK by ADP. Rosetta Stone.

Paid Search Agency 360

Paid Search Agency Work Management Marketing Management Examples 360

Act-On

OCTOBER 11, 2023

The most common approach to B2B marketing department structure and roles Today’s B2B marketing departments are usually structured into three major buckets: Growth Marketing Product Marketing Brand Marketing Some organizations have a fourth bucket: Content Marketing. This is just a big-picture overview. And sometimes it lives under Growth.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. Companies need to keep growing to succeed, and content is one of the most effective ways to do that. The trick, as many researchers found, is to adjust and reallocate your budget rather than gutting your chance at growth.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

Marketing Insider Group

FEBRUARY 10, 2021

You can do it through your online content. Convey a consistent message across your website and content marketing. A visual element: Visual content can help you capture interest and communicate faster. Incorporating Your Unique Value Proposition into Your Content Marketing Strategy. Storytelling. We’ll show you how.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Contently

APRIL 23, 2020

Since then, comments and questions have been the content metric I secretly value over likes and shares and views. By that measure, our webinar on the science of storytelling a few weeks ago was a big success. I answered as many as I could live, but I also wanted to give the best of the rest some love in a content mailbag.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Content Standard

JANUARY 4, 2019

Or for those working in the digital space, content marketing and advertising. For years, brands have found themselves torn between the familiarity of advertising’s straightforward promotional methods and the daring authenticity of content marketing’s brand storytelling initiatives.

Paid Content 111

Paid Content Advertising Agencies Budget Programs Marketing Budget 111

Vidyard

OCTOBER 27, 2019

While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. Contents 1. Video Storytelling Tips 3.1 Focus on Big-Picture Themes 2. Show, Don’t Tell 3.5

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

KoMarketing Associates

MAY 16, 2018

Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. million will go toward original content. B2B Marketers and the ROI of Video Content.

Spending 194

Spending Studies Video Marketing Budget Programs 194

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. In this way, content is a long play, winning trust over time. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

KoMarketing Associates

APRIL 7, 2021

As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. Despite the current climate, 78% of respondents also stated that they expect their demand gen budgets to either grow or stay the same.”. How long do people watch your videos?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Webbiquity

MAY 9, 2023

What types of tools will be leveraged for execution and analysis? This post provides a guide to creating a plan to achieve your social media marketing goals as well as to figure out what marketing and social media monitoring tools your business will need in the process. What are the potential benefits, and how will they be measured?

Social Media 315

Social Media Social Marketing Planning Tips 315

Contently

MAY 13, 2019

Are there any new ways to drive content marketing ROI we should be thinking about? In March, I took on a new role as Contently’s head of marketing. So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience. Sara, New York. Opportunities.

Top of Funnel 166

Top of Funnel ROI Content Marketing Budget Programs 166

Adobe Experience Cloud Blog

JUNE 2, 2020

Recent reports have shown that many companies plan to reevaluate their budgets with a focus on eliminating non-business essential marketing. It’s proven that in a time of crisis, marketing budgets are first to be axed, and now more than ever, the spotlight is on demonstrating value. Udemy Storytelling Courses. 2 Data Analytics.

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171

KoMarketing Associates

JUNE 25, 2015

Think for a moment about the last time you consumed a memorable piece of content. Last week’s inaugural Content Rising Summit sponsored by Skyword sought to answer these questions and more by bringing together 300 of marketing’s best and brightest at the Westin Waterfront Hotel in Boston. Finding storytellers.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

nDash

NOVEMBER 10, 2021

The inbound marketing, sales, and service software boasts nearly six thousand partner agencies and service providers. Lolly has not only spent significant time writing about HubSpot, she even worked as the Content Marketing Manager for a HubSpot Partner Agency. Get in touch with Yulia for high quality, unique content.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

Contently

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. As senior content strategist at Imagination, a global experience company, I’ve been examining the way people gather together over the internet. Storytelling that stands out.

Storytelling 218

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 218

Contently

MARCH 24, 2020

Over the past few weeks, I covered the first two elements of great storytelling: relatability and novelty. Now, it’s time to explore the element of storytelling that separates the content you hate from the content you love: fluency. The best content marketers do something different. Rowling, Hunter S.

Storytelling 167

Storytelling Barriers Class Paper 167

Sales Engine

DECEMBER 21, 2015

Most companies realize that their best opportunity for growth is to commit to content marketing. But how much content do we actually need to generate the results we want? In the B2B space, the number-one goal of most content marketers is to generate leads for their sales team. Do you see it?

Budget Programs 120

Budget Programs Work Management Marketing Management Allocation 120

Martech

NOVEMBER 13, 2023

” Joel Ertsgaard was explaining why a software vendor like F5, specializing in app and API security, needs a creative director — a role he has filled for more than four years. What we do is give our customers tools and technologies to build and deploy more secure applications.” We asked the founder and CEO, Analisa Goodin.

User-Generated Content 95

User-Generated Content Paid Search Agency Advertising Agencies Generation 95

ClearVoice

NOVEMBER 19, 2019

Thinking about testing out video as a marketing tool? Here are six video storytelling formats to test out: 1. Take the most important content format in the business development toolbox, and bring it to video. Some companies take a straightforward low-budget approach, with the customer telling their story direct to the camera.

Storytelling 72

Storytelling Video Marketing Budget Programs Multi-Channel 72

Contently

MAY 18, 2021

As Contently’s CEO, I get tasked with delivering both good news and bad news. Today, I get to talk about some good news and what it means for the future of content marketing. Contently is incredibly passionate about helpful, non-promotional content and storytelling. Content marketing is complicated.

Enterprise Management 88

Enterprise Management Marketing Budget Content Marketing Storytelling 88

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Contents 1.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Content Marketing Institute

AUGUST 2, 2018

Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too.

Storytelling 94

Storytelling Brand Identity Branding Paid Search Agency 94

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From content creation to community management, the responsibilities of social teams have expanded significantly. Enter lo-fi (low fidelity) and personality-driven content.

Social Media 89

Social Media Media Content Storytelling 89

nDash

NOVEMBER 19, 2020

Storytelling is what I do best. I create evergreen, top of funnel content for businesses and organizations looking to connect genuinely with an audience. Gillian Burdett – Freelance Writer & Web Content Specialist . Experienced writer and editor who is well-versed in optimizing content for SEO. privacy law.

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

Marketing Insider Group

DECEMBER 29, 2020

It now accounts for about 80% of all marketing channel budgets. Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. Keep content current. Follow Google’s E-A-T criteria as you create your content. 54% want more video content moving forward.

Planning 362

Planning Trends Advertising Agencies Paid Search Agency 362

Scoop.it

FEBRUARY 1, 2024

Creating awesome content can be quite tough. Add to that the option to choose between content creation and content curation and it’s no wonder even expert marketers are left feeling somewhat lost. Understanding Content Curation Consumers rely more and more on digital content to make decisions when it comes to their spending.

Curation 89

Curation Marketing Analytics Tools Eye-Tracking Content 89

Webbiquity

JUNE 28, 2022

Approximately 33% of B2B brands allocate 5% of their budget to marketing. Case studies can be placed on your website as valuable mid-funnel or bottom-of-the-funnel content for potential clients. Thomson Reuters ONESOURCE provides tax preparation software for companies. Image credit: Ghost. Image credit: Thomson Reuters.

Case Studies 286

Case Studies Case Study Studies Top of Funnel 286

Marketing Insider Group

AUGUST 30, 2019

The head of marketing is tasked with modernizing the marketing strategy but with limited to no budget or resources to do so. And it resulted in one of the highest ROI-producing programs my last company ever saw. I had no team and no budget. Executives and marketers alike protested, saying, “Our job is to sell software.

Top of Funnel 112

Top of Funnel ROI Budget Programs Content Marketing 112

Content Standard

APRIL 23, 2024

Where the headlines get it wrong Professor Scott Galloway paints a picture of “Mad Men” CMOs who hang their hats on industry awards and cling to big advertising budgets. Shapes the narrative around the value of marketing: Be an articulate storyteller. Thankfully, I know very few CMOs who fit this description.

CMO 86

CMO Enterprise Management Planning Work Management 86

Biznology

FEBRUARY 16, 2018

As we look back on the first year of Instagram stories, there are lessons we can learn that we can apply to our immediate social media and content marketing plans. In fact, a Mediakix study found that Snapchat’s top influencers posted 25 percent more content via Instagram stories than they posted on Snapchat.

Budget Programs 156

Budget Programs Paid Search Agency Storytelling Blast Campaigns 156