Content Standard

DECEMBER 11, 2015

In the content industry, marketing ROI remains an elusive KPI that most of us push off measuring until our jobs are on the line. This is how my Monday morning used to go before the Content Standard began generating ROI: “Hey Ted, has your content strategy driven any revenue this quarter?” ” – Boss.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

In the content industry, marketing ROI remains an elusive KPI that most of us push off measuring until our jobs are on the line. This is how my Monday morning used to go before the Content Standard began generating ROI: “Hey Ted, has your content strategy driven any revenue this quarter?” ” – Boss.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

SnapApp

FEBRUARY 24, 2017

One of the keys to content marketing success is differentiation. For a long time, “content marketing” was seen as a daily 500 word blog post. If you want to stand out, you can’t rely on a publish-and-pray content strategy. It’s called interactive storytelling. And, it will give wings to your content strategy. .

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Outgrow

JULY 12, 2022

Rethinking content marketing: how content marketing is different from influencer marketing. Nick has spent most of his career in the technology industry, and he is extremely enthusiastic about storytelling, buyer, and sales enablement. . Nick Thompson : A hundred percent, interactive content. Saksham Sharda : Okay.

Work Management 52

Work Management Marketing Management Product Planning 52

SnapApp

OCTOBER 8, 2015

Some marketers may have it harder than others — instead of marketing retail products or snazzy B2B software, they sell paper, brake pads, or maybe even flood insurance. The right approach can turn any topic into content gold. Who knew that a consulting group could create such engaging content? McKinsey & Company.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content. My practice.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

Hubspot

FEBRUARY 15, 2017

And as it turns out, there are tons of these programs dedicated to the marketing field -- so many, in fact, that narrowing it down to this list of 28 was quite the task. AVA’s name comes from the roots of its award program -- " a celebration of the audio-visual arts." For more categories, deadlines, and details, click here.

Paid Search Agency 72

Paid Search Agency Paid Content Advertising Agencies Budget Programs 72

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. At its core, it’s a tool businesses can use for growth. Content marketing is the kind of marketing that delivers ROI you can measure. This is not true for most marketing programs. Leaner budget.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Convince & Convert

APRIL 4, 2016

What has this got to do with video content marketing? How Video Content Energizes Your Funnel. How Video Content Energizes Your Funnel. Video content can help raise the heat on your marketing funnel. We all know that content marketing is about creating valuable content tailored to your audience.

Top of Funnel 111

Top of Funnel Marketing Funnels Video Marketing Planning 111

Vidyard

JULY 21, 2016

Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. How you go about consuming all this content is up to you.

Resources 59

Resources Planning Content Marketing Best Practices 59

Integrated B2B

MAY 23, 2013

The idea that this type of activity may, in fact, be an on-going requirement is most often foreign to the thinking of those who determine the annual HR budget. So an online platform is needed that can easily be managed – and re-designed as needs change – without involving technical administrators or software developers.

Work Management 40

Work Management Marketing Management CMS Development Paid Search Agency 40

Vidyard

JULY 21, 2016

Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. How you go about consuming all this content is up to you.

Resources 50

Resources Content Marketing Planning Best Practices 50

Vidyard

JULY 28, 2016

Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. How you go about consuming all this content is up to you.

Resources 50

Resources Planning Content Marketing Best Practices 50

Webbiquity

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. What types of content are most valuable to my sales prospects?

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

ClearVoice

JULY 12, 2022

Keeping up with the latest 2022 content marketing trends is an ongoing process because the tools and technologies available change rapidly. This guide will help you stay current and act as a reference for your content marketing efforts. What is Content Marketing? 2022 Content Marketing Trends to Know. Podcasting.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

DivvyHQ

NOVEMBER 22, 2017

If you work in marketing, you likely get a dozen emails from software companies each week promising to solve your marketing problems with the flip of a switch. Buy this software and POOF! In our last post on this topic, we discussed how to choose the right content marketing strategy and planning tools. Yeah right, guys.

Budget Programs 40

Budget Programs Work Management Marketing Management Software 40

Content Marketing Institute

OCTOBER 24, 2017

We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. One reason for this is, in the words of Enterprise Marketer video blogger Jeff Julian , the way we consume content is moving more and more toward video, motion graphics, and audio. Video’s value proposition.

Top of Funnel 104

Top of Funnel Video Marketing Enterprise Management Tips 104

Convince & Convert

MARCH 4, 2012

About the new Cover photos, and in particular Facebook’s ban against promotional messaging in them, Facebook design lead Sam Lessin said: “The key with cover photos is storytelling and expression. For small business that rely on third party tools to save time and boost social media efficiency, this is a problem. New Tab Width.

Small Business Marketing 167

Small Business Marketing Facebook Business Enterprise Management 167