ClearVoice

MAY 20, 2024

At ClearVoice, we take the hassle out of content production by providing an agile content creation team, an easy-to-use platform, and simple workflows that deliver quality content for your brand—efficiently, consistently, and at scale. Here’s how we do it.

Product 52

Product Content Guidelines Custom Publishing 52

Content Standard

SEPTEMBER 12, 2019

With all this data at their fingertips, brands should be able to utilize their distribution channels in marketing efforts to the fullest, as well as make better-educated decisions around ad spend and optimization—right? In theory, yes, but not without an understanding of ad efficiency. What Is Ad Efficiency? per person).

Distribution 53

Distribution Efficiency Advertising Channels Ads 53

KEO Marketing

FEBRUARY 26, 2015

StrongView recently released the results of its 2015 Marketing Trends Survey, which indicated that the majority (61%) of marketers planned to increase spending on email marketing this year, making this the top target of increased marketing spending for 2015.

Budget Management 48

Budget Management Spending Email Marketing Budget Programs 48

ClickDimensions

OCTOBER 24, 2023

Data-driven marketing not only allows for better targeting and personalization, but it also leads to a 15-20% increase in ROI on marketing spend. – Source In this blog post, we will explore the best practices for data hygiene that can help you maximize the effectiveness of your marketing efforts.

Data Hygiene 97

Data Hygiene Practices Best Practices Segmentation 97

Allocadia

MARCH 30, 2021

The Problem: Missing Measurements and Budget Management. In 2019 Freshworks’ marketing operations team began streamlining various marketing and operational activities. Finally all of the marketing spend data tracked in Allocadia is fed into a BI platform to represent their returns on their marketing investments (ROMI).

Advertising Channels 52

Advertising Channels ROMI Marketing Budget Budget Management 52

Inbox Insight

OCTOBER 9, 2023

Greater ROI ABM stands out for its ability to generate a higher ROI compared to other marketing strategies. By focusing on high-value target accounts that are more likely to convert, businesses can optimize their marketing spend and achieve a higher return on investment.

Account Based Marketing 105

Account Based Marketing Sales Qualified Leads Demand Generation High Quality Lead 105

SmartBug Media

MAY 10, 2024

SmartBug's Impact The ability to generate custom reports, clone campaigns, and oversee multiple accounts under a unified view not only boosts efficiency but also empowers SmartBug to deliver more strategic and personalized marketing solutions for its clients.

Product 59

Product Urgency Marketing Ideal Customer Profiles Marketing Management 59

Contently

MARCH 3, 2023

And that thread weaves through the challenges content marketers expect to face this year. That is, business leaders have high expectations for returning to growth, though they are scrutinizing how marketers spend every dollar. For instance, we see rapid growth in the adoption of content marketing platforms in 2023.

Trends 201

Trends Planning Content Marketing Marketing Management 201

Heinz Marketing

JANUARY 24, 2024

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. Initially, it was about managing customer interactions and data, a practice crucial for businesses to understand and serve their clients efficiently.

CRM 100

CRM Marketing AI Marketing Management Customer Satisfaction 100

Spiralytics

SEPTEMBER 11, 2023

It’s a crucial gauge of user engagement because it indicates the cost-efficiency of your ad in driving clicks to your website or landing page. It provides “efficiency insight” into generating interactions and measuring the resonance of your ad content. Your journey to dynamic marketing success starts here!

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

Martech

MARCH 21, 2024

As you craft these objectives, consider the following points: Marketing efficiency. AI’s predictive analytics can unlock nuanced consumer behavior patterns, allowing for more targeted marketing efforts. AI can refine attribution models, making it simpler to connect marketing spend with outcomes.

Marketing AI 111

Marketing AI Contingency Planning Work Management Digital Transformation 111

Martech

SEPTEMBER 20, 2023

In what Channel99 says is a first for B2B marketing, performance and marketing attribution will be tracked across a wide range of channels using pixels. The aim is to provide visibility into reach, engagement and conversion, thus uncovering efficiencies and inefficiencies in marketing investments. Why we care.

DemandBase 96

DemandBase Marketing Attribution Account Based Marketing B2B 96

Martech

DECEMBER 19, 2023

Understanding the role of campaign management software If you wanted to summarize the benefits of campaign management tools in one word it’s “organization.” The team members working on a marketing campaign need to be organized before, during and after the launch to be efficient and informed. Get MarTech!

Work Management 80

Work Management Marketing Management Marketing Automation Services Budget Programs 80

PureB2B

JANUARY 3, 2022

Many hands make light work, which is why sales organizations employ a pretty sizable stock of talented people who come together to drive efficiency across the sales cycle. Rising Costs, Increased Spend. But among all sales roles, the one most essential to a company’s profitability is the lead generator.

Lead Gen 117

Lead Gen Sales Qualified Leads Lead Ranking Marketing Qualified Leads 117

Heinz Marketing

JANUARY 29, 2019

Attribution is valuable to measure in order to identify performance and efficiencies. CAC ratios provide guardrails for marketers to measure overall plan and budget efficiencies. People, projects, and programs all need close management in order to maintain optimal CAC ratios. Think about travel expenses.

CMO 65

CMO Marketing Attribution Work Management Marketing Budget 65

Allocadia

JUNE 8, 2021

Planning season is kicking off and marketing leaders are facing a steep challenge – how to drive increased pipeline and revenue growth in the most efficient way possible? Learn the foundational technologies that helped Poly efficiently manage their marketing spend to complete 60% more programs YoY with less resources.

Forecasting 52

Forecasting Efficiency Marketing Management Transparency 52

Webbiquity

NOVEMBER 3, 2020

This can help reduce power and maintenance costs by making the HVAC more efficient and reducing circulating dust, which can cause problems for electronics. Other energy-efficient tech can provide further savings. With the right adjustments, tech businesses can save thousands of dollars each year.

Marketing Budget 241

Marketing Budget Marketing AI Work Management Budget Programs 241

KoMarketing Associates

JANUARY 18, 2019

Although there are now more tactics that marketers can use than ever before, content marketing remains a staple, according to new research. Its efficiency and overall ROI continue to prove its worth in a field full of marketing strategies. A Rise in Social Media Marketing Spend.

Customer Surveys 148

Customer Surveys Marketing Budget Creation Social Media Content 148

Adobe Experience Cloud Blog

JULY 24, 2020

Marketo Engage is the Ferrari of marketing automation with an abundance of capabilities to streamline operations and provide valuable insight beyond clicks, views, and registrations. Marketo is a robust Marketing Automation Platform. Prove Contribution to Marketing Spend. Think Scalability and Growth.

Marketo 141

Marketo Lead Ranking Lead Scoring Marketing Qualified Leads 141

The Daily Egg

MAY 7, 2021

With economic conditions, marketing spending, customer satisfaction, and competition affecting sales, accurate forecasting seems like a far-fetched possibility for many businesses. We delve deep into sales forecasting beyond following a simple […].

Forecasting 117

Forecasting Template Allocation Customer Satisfaction 117

Litmus

AUGUST 14, 2023

At Litmus, our passion lies in helping marketers efficiently create impactful emails. For over 15 years, we’ve collaborated with marketers worldwide, enabling them to craft incredible audience experiences. On average, marketers spend over two weeks on each email and manage multiple versions.

Email Marketing 79

Email Marketing Work Management Planning Marketing Management 79

Full Circle Insights

MARCH 7, 2022

Modern marketers know they get better outcomes when they make decisions based on data instead of intuition. To efficiently invest in marketing spend, they need accurate attribution models that show which campaigns are generating the most leads and revenue. Funnel metrics allow marketers to achieve process efficiency.

Full Circle Insights 98

Full Circle Insights Marketing Attribution Enterprise Management Lead Ranking 98

ViewPoint

MAY 10, 2016

Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the first of a 9 part blog series. Whether you are the CEO, or aspire to be, there’s some chance that in your opinion marketing and/or the sales organizations in your company are far from operating efficiently or effectively.

Sales Qualified Leads 212

Sales Qualified Leads Cost per Lead Lead Ranking Paid Search Agency 212

Martech

FEBRUARY 8, 2022

The company is also making upgrades to existing features: The “Performance Center,” which will become available later this year, is touted as an improved budget management planner with support for enterprise planning capabilities, like improved forecasting across search engines. Refreshed UI.

Paid Search Agency 96

Paid Search Agency Features Google Ads 96

Martech

FEBRUARY 28, 2024

Marketers spend much of their budgets on lead generation, but the results are masking a worrying transformation that has taken place over the years. And the hard truth is that it doesn’t happen neatly inside marketing dashboards. Dig deeper: From efficiency to efficacy: 2024’s B2B marketing revolution Get MarTech!

Lead Gen 140

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 140

ClickZ

MARCH 30, 2023

Automation and integration As part of your technology roadmap, identifying key areas where automation is possible or prioritizing integration between technologies can lead to big efficiencies for organizations. In such cases, businesses can identify gaps in their implementation or education and take small, inexpensive steps to address them.

Enterprise Management 83

Enterprise Management Planning Work Management Marketing Automation Services 83

Zoominfo

FEBRUARY 15, 2023

As a result of this shift, efficient, cost-effective prospecting has become vital. With the average sales rep spending just one-third of their workweek actually selling, identifying buyers that have demonstrated strong purchasing intent at the right moment is a critical success factor.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Stevens & Tate

APRIL 18, 2024

This article will explore how automation and specific digital marketing strategies can optimize outreach and resident acquisition efforts. The Role of Automation in Senior Living Marketing Modern marketing automation provides a variety of tools designed to enhance efficiency and efficacy in reaching potential clients.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Allocadia

MARCH 31, 2019

. – Eric Andrews, VP Global Marketing Operations, Juniper Networks. After conducting an employee survey, Juniper Networks identified that marketing budget management and reporting was a top business pain. Allocadia has now become an integral part of the planning, execution and performance management process.

Budget Programs 40

Budget Programs Enterprise Management Work Management Marketing Budget 40

SmartBug Media

OCTOBER 14, 2021

Marketing operations is a dedicated function, either from an internal or external team, that focuses on using tools to streamline activities such as lead management, email campaigns, paid advertising, and so on. Marketing operations makes this possible through the use of software and processes by: Centralizing marketing activities.

Work Management 105

Work Management Marketing Automation Services Marketing Strategy Marketing & Strategy 105

Martech

MAY 15, 2024

A: Echo AI came onto a radar screen because we were looking for AI-driven consumer insight platforms that can help marketing, sales and customer service teams optimize and become more efficient. What we’ve seen are the traditional mediums through which marketing campaigns are pushed out — emails, websites, social media.

Marketing AI 99

Marketing AI Advertising Agencies Paid Search Agency Startups 99

Zoominfo

JULY 28, 2019

This metric is easy to calculate: Simply take all sales and marketing costs from one period of time and then divide that by the number of new customers acquired within that period. Executives consider their organizations CAC as an indicator of performance and efficiency. Marketing Percentage of your CAC.

B2B Marketing 240

B2B Marketing B2B Zoominfo Conversion Rate 240

Hubspot

FEBRUARY 18, 2022

Successful lead generation is, at once, one of the key marks of effective marketing and the fuel for productive sales efforts. That's why understanding how efficient your lead generation efforts are is pivotal when it comes to having a feel for the health of both departments and finding areas for improvement.

Cost per Lead 71

Cost per Lead CPL Cost per Acquisition Cost 71

Martech

MARCH 4, 2022

Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. This metric alone is not the measure of success, but it is a milepost on the way towards figuring out the return on investment (ROI) of the marketing spend. How much did you spend finding them? It’s a business outcome.

Cost per Acquisition 108

Cost per Acquisition Top of Funnel Cost CPA 108

Marketing Insider Group

NOVEMBER 9, 2020

In some cases, however, marketing spend is up. A survey from Merkle of 400 companies revealed that the majority (52%) are increasing marketing spend. The priority of these dollars was: Adopting new marketing technology. How Do Marketers Spend Their Budgets?

Marketing Budget 276

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 276

Martech

MAY 21, 2024

By utilizing first-party data and a proprietary identity network, Wunderkind provides marketers with the ability to engage consumers effectively, ensuring that marketing strategies are not only compliant with new privacy standards but are also highly targeted and personalized.

Marketing AI 71

Marketing AI Brand Identity Branding Paid Search Agency 71

SmartBug Media

APRIL 23, 2024

These include: Tying Marketing Efforts to Objectives Marketing strategies should be directly linked to private equity firm goals, focusing on revenue impact and operational efficiencies. Marketing teams should weave their data collection, analysis, and reporting into these mechanisms to support their own data-driven decisions.

Marketing Strategy 64

Marketing Strategy Marketing & Strategy Webinar Metrics Work Management 64