Biznology
JANUARY 5, 2022
We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. . Who is your favorite fictional hero?
Top Rank Marketing
AUGUST 7, 2023
AI cannot do that,” our own CEO Lee Odden suggested in his keynote presentation during BtoB Summit Paris 2023 — an observation that has increasingly held true as B2B brands look for ways to both utilize the power of AI while enhancing it with uniquely human qualities. Humans build trust and nurture relationships.
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Customer Experience Matrix
OCTOBER 15, 2013
Key findings will be presented in a Webinar next Thursday, sponsored by TreeHouse Interactive ; you can register here. I’d be the last person to say that all marketing automation systems are the same, but it''s also true that the vast majority of systems purchased have all the functions needed to run a successful marketing program.
ViewPoint
MAY 9, 2013
B2B customers on the go want a measure of instant gratification and easily readable text on their ever-present smart phones. Generating more leads still tops the list of B2B marketing challenges, but reaching a target audience is on the rise, according to a BtoB survey. The Most Effective E-mails Are Personal. Via eMarketer.
NuSpark Consulting
MARCH 17, 2012
Presenting my first infographic. My goal was to seek out the best of the best, repurpose each research chart into a custom chart using the tool located at www.icharts.net , and present the trends in an orderly fashion. BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011.
Marketing Insider Group
OCTOBER 29, 2013
Last week I presented at BtoB Magazine’s Digital Live conference in New York on the future of content marketing. In his book The Thank You Economy , Gary says that it is the company who cares the mos t about their customers and makes them feel like they have a personal connection will succeed.
Marketing Insider Group
JUNE 21, 2012
Work your way backwards to the beginning and you will likely move through a contract presented by a sales person, a visit to a website or call from a sales rep, a tradeshow, a website and/or a social media interaction. claim that it influenced their technology buying decision. 84% using social media sounds like a pretty big number.
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