markempa

OCTOBER 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. For many B2B marketing pros (especially those in technology), a time-tested tool is the white paper.

BtoB 120

BtoB Lead Generation Paper Generation 120

Top Rank Marketing

AUGUST 7, 2023

What does a hybrid of human and artificial intelligence look like for B2B marketers, and why is hybridized AI becoming one of the most important and powerful combinations for building brand trust in 2023? So why is hybridizing AI with the human touch key for B2B marketers in 2023? Humans build trust and nurture relationships.

Marketing AI 98

Marketing AI Automation Best Practices B2B 98

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

ViewPoint

MAY 23, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Email Marketers Focus on Targeting Content. Marketing + technology = competitive advantage.

B2B Marketing 120

B2B Marketing BtoB PointClear B2B 120

KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. Research, guides, and marketing surveys help guide B2B marketers down the right path. Other times they reinforce the existing direction of marketing tactics and strategy. Optify’s 2013 B2B Marketing Benchmark Report. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

ViewPoint

MAY 9, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Via Marketing Land. 5 Compelling Reasons To Launch B2B Mobile Landing Pages Now. Via ComputerWorld.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

ViewPoint

FEBRUARY 4, 2014

Never before have marketers had so much information about prospects, customers, the competition, and the markets they hope to reach. But say “Big Data” instead of “information,” and marketer smiles will turn upside down in a hurry. Marketers just need fishing hooks to find it and fish it out of the river.

Multivariate analysis 120

Multivariate analysis Top of Funnel Content Marketing BtoB 120

Biznology

OCTOBER 15, 2012

Content marketing is being integrated more frequently and more fully by marketers of every stripe and size. An additional third (36%) were “moderately integrated” and the final third were only “somewhat” integrated or did no content marketing. (23% Why the uptick in content marketing? 34% total.)

BtoB 80

BtoB Content Marketing Wikipedia Content 80

ERDM

APRIL 4, 2019

Article by Ernan Roman Featured on CustomerThink.com Let’s discuss two factors that will derail your marketing: lack of trust and lack of feeling valued. Some of the BtoB and BtoC research takeaways: Consumers have sharply increased expectations of brands.

Trust Marketing 53

Trust Marketing BtoB Advertising Agencies Opt-out 53

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. Presenting my first infographic.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Digital B2B Marketing

JUNE 19, 2012

That was the headline on the first page article when BtoB Magazine landed in my inbox last week. Social Informs and Connects In the same research, 84% of respondents report using social networks to keep up with trends and stay connected. Opportunity: Inform and deliver value in your B2B social media program.

Social Media 100

Social Media BtoB Media B2B 100

ERDM

APRIL 4, 2019

Article by Ernan Roman Featured on CustomerThink.com Let’s discuss two factors that will derail your marketing: lack of trust and lack of feeling valued. Some of the BtoB and BtoC research takeaways: Consumers have sharply increased expectations of brands.

Trust Marketing 40

Trust Marketing BtoB Advertising Agencies Opt-out 40

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

The ROI Guy

JUNE 22, 2010

In a recent article on the 10th anniversary of B2B magazine, marketing leaders were asked to look back on the past 10 years and reflect on the biggest changes in B2B marketing. And it dawned on me that this is the greatest challenge for the next 10 years– Information Overload. The challenge according to Ms.

Enterprise Management 40

Enterprise Management Buying Cycle Peer-to-peer Paper 40

NuSpark Consulting

JUNE 19, 2010

BtoB Magazine, a national trade journal, recently conducted a survey of 400 B2B Marketers, and found that half of them were dissatisfied with the return on tweets. The survey revealed a striking contrast between occasional and heavy Twitter marketers. To its enthusiasts, however, Twitter is a powerful channel.

Twitter 100

Twitter B2B Marketing Effectiveness BtoB 100

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Design is the New Marketing. Value is the Currency.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. SM/PR/Marketing/SEO/Brand ninja.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

The Mx Group

JULY 3, 2018

CHICAGO (July 3, 2018) — For the third year in a row, The Mx Group, a full-service B2B marketing agency, has been named one of Chicago’s Best and Brightest Companies to Work For ®. B2B agencies by B2B Marketing and the top 50 B2B agencies by Ad Age and Chief Marketer. It was also ranked among the top 10 U.S. Design and content.

Demand Generation Agencies 83

Demand Generation Agencies Paid Search Agency Work Management Companies 83

KoMarketing Associates

JANUARY 25, 2013

Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Biznology

AUGUST 10, 2010

Sometimes, I have to stop and look at which online marketing techniques I respond to. I don't follow many real patterns, but I do know that my responses all center around: strong content that answers questions, informs me, or meets any one of the other needs I might have at any given moment. Image via Wikipedia by Frank Reed.

BtoB 80

BtoB RSS Wikipedia Content 80

Marketing Insider Group

OCTOBER 29, 2013

Last week I presented at BtoB Magazine’s Digital Live conference in New York on the future of content marketing. I already covered some of Gary’s ideas when I spoke about how empathy is the secret weapon to social marketing success. It was the first time I saw him speak and he did not disappoint. Social Media'

BtoB 100

BtoB Conference Social Media Twitter 100

Marketing Insider Group

JUNE 21, 2012

Please share yours with us in the comments below… Issue # 1 : The survey asked tech buyers to rate the relative value of information sources on their purchasing decision. Issue # 3 : This information can be deadly in the wrong hands. My advice: Define the information needs of your buyers and the audience that influences them.

Social Media 100

Social Media Statistics Media BtoB 100

ERDM

JULY 24, 2017

And, per Boff, “When we apply these technologies in our teams and facilities, our customers and markets can reach their potential.” Listening” has been the industry buzz word for years and is key to building relationships for both BtoB and BtoC businesses. Make Listening an Everyday Marketing Practice. Use Insights to Connect.

BtoB 40

BtoB Brand Identity Branding Focus Group 40

KoMarketing Associates

OCTOBER 30, 2012

What does this have to do with marketing? So, for a fresh take on digital marketing best practices, let’s look to our furry friends for guidance: Liam ( my orange tabby cat): Liam enjoys napping, drinking from the bathroom faucet, and being adored. As marketers, we may feel the same way about our customers and prospects.

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. any significant price point, non-commodity products).

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

ViewPoint

DECEMBER 17, 2013

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title. My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before.

Lead Ranking 120

Lead Ranking Marketing Management Salesforce.com Lead Scoring 120

ViewPoint

JUNE 28, 2012

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. 2012: Transformational Change, the New Buyer & Big Data.

Marketing Automation Services 120

Marketing Automation Services Planning CMO Allocation 120

Buzz Marketing for Technology

MARCH 30, 2011

If it ripples 900 times in 28 days, that can be really valuable information. Many BtoB organizations these days are spending time and money. Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the. The two things social lift analysis can tell you are how far and how fast those ripples move.

BtoB 100

BtoB CMO Analysis Network Marketing 100

ERDM

OCTOBER 29, 2018

Too many marketers assume that their strategies and offers are engaging their customers. Unless you are engaged in two-way dialogue and providing value-added communications…you have NO idea what customers think about your business and your marketing tactics. Article by Ernan Roman Featured on CustomerThink.com. Have you asked?

Ideal Customer Profiles 56

Ideal Customer Profiles Tips BtoB Paid Search Agency 56

The Mx Group

MAY 18, 2018

In addition to being named one of the Best Places to Work in Illinois for five consecutive years, The Mx Group has been repeatedly recognized by Ad Age and BtoB Magazine as a top B2B agency. For more information about The Mx Group’s B2B digital and demand generation solutions, visit TheMxGroup.com. by B2BMarketing.net.

Demand Generation Agencies 48

Demand Generation Agencies Work Management Paid Search Agency BtoB 48

Webbiquity

NOVEMBER 18, 2014

In today’s world, technology and marketing conditions are dynamic, but clients still demand predictable results, minimized waste and accountability. In order to achieve these goals, marketers must master the ability to collect the right data and then glean insights to drive strategy and measure effectiveness. Web Analytics'

Effectiveness 100

Effectiveness Advertising Agencies BtoB Work Management 100

Paul Gillin

DECEMBER 12, 2013

Marketing’s big miss (BtoB magazine). report reveals a startling disconnect between B2B companies and their customers that should give every marketer pause to reflect on his or her priorities. Repackage (BtoB magazine). Earned media is more valuable because people volunteer to share your information.

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

ViewPoint

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. sellers invariable say they use 15% to 20% of those things.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

Delivra

OCTOBER 2, 2018

Out of all of your marketing strategies, email marketing still ranks among the most effective ways to connect with your audiences. When it comes to B2B marketing, it’s the most effective channel for revenue generation, according to 59% of marketers surveyed by BtoB Magazine. Don’t take that shortcut.

Email Marketing 40

Email Marketing Marketing Automation Services Ad Building Marketing & Strategy 40

Buzz Marketing for Technology

MARCH 9, 2011

Many BtoB organizations these days are spending time and money to listen to the conversations that are happening about their brand, which is a basic essential for any brand. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing.

Social Media 100

Social Media Media Marketing Management BtoB 100

markempa

SEPTEMBER 29, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Appending data and information. Following up on requests for information. Validating direct marketing lists.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120