Buzz Marketing for Technology

MARCH 30, 2011

The two things social lift analysis can tell you are how far and how fast those ripples move. Celebrities can be one good source of social lift. The best celebrities for delivering social lift are those whose following has increased and will continue to do so over a period of time. Another source of social lift is TV shows.

BtoB 100

BtoB CMO Analysis Network Marketing 100

Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. SocialMediaB2B.com has a nice roundup of Eight B2B Facebook Landing Pages.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Buzz Marketing for Technology

FEBRUARY 18, 2010

My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Share this on Facebook. Related posts: Social Search could it be a Google Killer? Related posts: Social Search could it be a Google Killer? Tweet This! Share this on Linkedin.

Social Media 100

Social Media Digg Media RSS 100

Writing on the Web

JULY 9, 2010

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. By doing so, Dow Jones’ customers get the privilege of responding to blog posts, news and any mention of DJ in social networks. We’ve come to a point where “social” networks are almost a misnomer. Share this on Facebook.

Tips 100

Tips Ning BtoB Digg 100

Buzz Marketing for Technology

JANUARY 7, 2010

People in their network are most likely interested in their new projects and professional achievements – why not keep them abreast of what’s happening so they can refer them to a friend. For a good example check out these searches for the terms Facebook Marketing and Social Media. Share this on Facebook. Tweet This!

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

Buzz Marketing for Technology

MARCH 23, 2011

Using social data, we have discovered that people tend to think about auto insurance when their kids are going to prom. If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys. Social Media – the Next Frontier!

Media 100

Media BtoB Paid Search Agency Social Media 100

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Decision-makers believe that social media has made managing crises more difficult and more expensive,” Gillin said. “We

Press 50

Press Peer-to-peer Amazon BtoB 50

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

by Phil Fernandez For B2B marketers to be competitive and grow in 2012, it’s essential that they not only realize the value of social media , but make a commitment to improved execution. The problem is that only 7 percent of the survey group felt that their organization was leveraging social media very heavily.

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48

Buzz Marketing for Technology

DECEMBER 8, 2010

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). Keep in mind we all start in the same place and that’s at ZERO!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Paul Gillin

MAY 25, 2010

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. There I got a chance to meet some remarkable people who took chances on social marketing before it was fashionable and won.

BtoB 50

BtoB B2B B to B Blogger 50

Industrial Marketing Today

JULY 29, 2010

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

AUGUST 17, 2010

BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

OCTOBER 2, 2010

Today, the customer split is 55/45 in favor of B2B clients Read the full case study on BtoB Online at [link] Case study #2: Driving qualified traffic and growing in-house list using emails with videos links Business challenge: Milwaukee Electric Tool Corp. Social Media with Email Marketing – is it the Super Combo?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Adobe Experience Cloud Blog

DECEMBER 3, 2009

Integrate social media into your marketing automation to make social marketing automation (I like this one because Marketo kicks butt with B2B social media marketing.). Marketers are using social media to gain competitive advantage – make sure you are too. BarbraGago : Enter into social media as a peer.

B2B Marketing 48

B2B Marketing Buyer Personas B2B Lead Scoring 48

Industrial Marketing Today

MAY 14, 2010

Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Adobe Experience Cloud Blog

DECEMBER 6, 2009

For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines. social selling.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

Hubspot

JANUARY 19, 2011

As a HubSpot marketer, I'm a firm believer in the use of social media as a powerful tool for not only driving traffic to a company's website but also generating leads for your business. That said, the applications of social media don't stop in marketing. So how can you use social media intelligence to help you make a sale?

Social Media 28

Social Media Media BtoB Hubspot 28

Hubspot

NOVEMBER 25, 2011

Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads.

Social Media 28

Social Media Sales Qualified Leads Generation Media 28

The ROI Guy

MAY 6, 2010

These new customers add to Alinean ’s ever-growing list of over 70 loyal accounts, and join other leading B2B solution providers such as: HP, IBM, Microsoft, EMC , Dell, NetApp , Intel, AT&T, Siemens, Unisys , Thomson Reuters, Juniper Networks, BlueCoat , Novell and more. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Why is online reputation management so important? Have a good one and you'll see positive returns."

Social Media 20

Social Media Optimization Digg Web 2.0 20

The ROI Guy

FEBRUARY 4, 2009

Users of technology are facing significant operating costs to run enterprise applications with escalating demands for storage, network bandwidth and compute power, just as security risks, regulatory compliance and legal requirements are mandating new levels of oversight and transparency. Updated Alinean Social Media ROI Calculator - New.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

SEPTEMBER 4, 2007

Reducing server, storage and networking costs 2. Each server has additional amortized costs of more than $1100 per year for storage and networking costs. Elimination of not only the server, but related storage and networking costs for host bus adapters, network interface cards and storage / network switch infrastructure d.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 4, 2010

Not surprisingly, spending on company websites will increase the most, growing 43% over 2009 levels, and social network marketing is expected to increase as well, with an increase of 45% over 2009. Alinean recognized by BtoB Magazine’s as one of To. Updated Alinean Social Media ROI Calculator - New. Content is King?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Social Media: What's Hot? Click to start video at this point — Paul notes social media going mainstream is hot. The Magnification Power of Social Media Comes From Sharing.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

The ROI Guy

DECEMBER 14, 2005

It is certainly true that Wintel Desktops and IP networks have standardized and rapidly evolved into widespread use – clearly resembling a commodity. Network servers, storage and printers have moved towards commoditization as well. Alinean recognized by BtoB Magazine’s as one of To. Latest Research.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Paul Gillin

NOVEMBER 28, 2011

The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. As I began prodding my network of CIO contacts, I learned that this was not unusual. Most CIOs are taking an attitude of, at best, benign neglect toward social networks.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

B2B Marketing Zone Posts

JUNE 9, 2010

9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Want your posts included here? come at a price.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Paul Gillin

NOVEMBER 8, 2011

My column in BtoB magazine this month. Social media is vital to our business today,” said Micarl Hill, the Mansion’s managing director. Facebook and LinkedIn already make polling easy, and Quora is awash with questions about recommended vendors. Original here. But it also keeps us on our toes.

Work Management 50

Work Management BtoB Marketing Management Vendors 50

The ROI Guy

JULY 22, 2010

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , IP Telephony ROI , IP Telephony TCO , Pisello , ShoreTel , UC ROI , UC TCO 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Alinean recognized by BtoB Magazine’s as one of To. Latest Research.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Marketing Insider Group

SEPTEMBER 30, 2010

If you think marketing objectives are about something other than sales, then it’s time to start networking. In BtoB Magazine , Karen J. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? If you think marketing is much more important than sales, update your resume. And…Marketing needed lots of help.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Webbiquity

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Online Marketing Institute

JUNE 22, 2009

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. See it here. A great example from a drop-down menu in a Royal Opera House web form: That’s just a small sample.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? Or which four cities rank ahead of Seattle and San Francisco as the “most networked?” Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Or that 73% of U.S.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100