Marketing Insider Group
SEPTEMBER 2, 2010
Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? And I certainly agree that the acceptance of our role as B2B marketers is changing and evolving more into revenue generation. Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"
Marketing Insider Group
SEPTEMBER 2, 2010
Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? And I certainly agree that the acceptance of our role as B2B marketers is changing and evolving more into revenue generation. Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"
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Industrial Marketing Today
AUGUST 17, 2010
BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. I am referring to optimizing customer engagement in B2B marketing.
Industrial Marketing Today
JULY 29, 2010
As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel.
Industrial Marketing Today
MAY 7, 2010
The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics.
Buzz Marketing for Technology
JANUARY 7, 2010
For a good example check out these searches for the terms Facebook Marketing and Social Media. Share this on Facebook. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Tweet This! Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?
Buzz Marketing for Technology
FEBRUARY 18, 2010
Share this on Facebook. A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader). My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Tweet This!
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