Top Rank Marketing

JULY 12, 2023

“But the reality is that technology and data will level the playing field, so a company can no longer compete on just its product features or benefits or pricing or distribution network. The future of B2B marketing is poised to feature a uniquely human touch optimized with AI for creative storytelling.” — Lane R.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

ViewPoint

APRIL 15, 2014

One of the featured speakers was Josh Linkner, founder and CEO of Detroit Venture Partners , whose company enables startups in the infamously dystopian town. Christopher Hosford is editor-in-chief and head writer at HosfordGroup LLC, a New York City-based content marketing agency. By Christopher Hosford, editor-in-chief, HosfordGroup.

Enterprise Management 120

Enterprise Management BtoB Paid Search Agency Startups 120

Buzz Marketing for Technology

MARCH 30, 2011

You have a killer piece of original content that starts rippling out from its source. If the content ripples 900 times, but that takes 10 years, you won’t see much benefit. For the ones on the air today, you have to determine what happens when certain types of content, celebrities and advertising appear on that show.

BtoB 100

BtoB CMO Analysis Network Marketing 100

KoMarketing Associates

JUNE 6, 2013

The 14th annual Marketing World event looks to feature speakers from organizations like IBM, Dupont, Siemens, and Adobe and cover B2B marketing topics ranging from B2B marketing analytics and demand generation strategies to mobile strategy and social marketing development. Content Marketing World. Marketingsherpa Lead Gen Summit.

Conference 120

Conference B2B Marketing Planning B2B 120

ERDM

OCTOBER 29, 2018

Article by Ernan Roman Featured on CustomerThink.com. 1 There is either high value engagement or NO value engagement It is now the norm to hear from BtoB and BtoC customers of client brands such as IBM, HP, QVC, Gilt and Shinola, that they have higher and higher expectations for CX excellence, and that this is becoming a core expectation !

Ideal Customer Profiles 56

Ideal Customer Profiles Tips BtoB Paid Search Agency 56

ERDM

OCTOBER 29, 2018

Article by Ernan Roman Featured on CustomerThink.com. 1 There is either high value engagement or NO value engagement It is now the norm to hear from BtoB and BtoC customers of client brands such as IBM, HP, QVC, Gilt and Shinola, that they have higher and higher expectations for CX excellence, and that this is becoming a core expectation !

Ideal Customer Profiles 40

Ideal Customer Profiles Tips BtoB Paid Search Agency 40

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

The ROI Guy

AUGUST 9, 2010

According to recent survey results, 90% of B2B marketers are actively involved in producing custom content , and are investing some 25% of marketing budgets to custom content creation and promotion. It’s not just informing and entertaining, but calling the [readers] to action,” said Blank.

Urgency Marketing 40

Urgency Marketing Marketing Budget Peer-to-peer Content Marketing 40

ViewPoint

OCTOBER 2, 2012

I hope you enjoy them: Today's Featured Guests. Tony Jaros, SiriusDecisions Brian Carroll, MECLABS Rich Vancil, IDC Ginger Conlon, DM News (formerly with 1to1 Media) Christopher Hosford, BtoB, The Magazine for Marketing Strategists. Below are some highlights (a couple of minutes each).

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

Webbiquity

APRIL 14, 2010

Must-have features your website is missing by iMedia Connection. Reid Carr recommends a succinct value proposition, the ability to compare your offerings with competitors, content-sharing capability, personalization and other features to make your website work harder. 10 Great B-to-B Sites by BtoB Magazine.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Delivra

OCTOBER 2, 2018

When it comes to B2B marketing, it’s the most effective channel for revenue generation, according to 59% of marketers surveyed by BtoB Magazine. Use the data to gain those insights to develop more creative, relevant promotions and content. Personalize content. Create valuable content as an incentive.

Email Marketing 40

Email Marketing Marketing Automation Services Ad Building Marketing & Strategy 40

MLT Creative

DECEMBER 9, 2011

This week in B2B marketing we're sharing our picks for the most compelling content featuring survey results and B2B marketers' plans for 2012. B2B marketers to increase content marketing spending, study finds. BtoB Magazine. BtoBOnline. IBM survey says CMOs anxious about have digital-marketing.

Customer Surveys 40

Customer Surveys B2B Marketing Planning B2B 40

B2B Marketing Zone Posts

JULY 9, 2009

The following are the top posts from featured sources based on social signals. Narrow is the New Wide for B2B Marketing Content - Marketing Interactions , June 3, 2009. Content Marketing Today , June 26, 2009. Small Companies Who Get Social Can Play with the Big Boys - Content Marketing Today , June 5, 2009.

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

The ROI Guy

SEPTEMBER 29, 2010

In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring. It's about all the different ways you can engage the audience and the various ways you can develop leads with content.”

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

Hinge Marketing

JANUARY 14, 2015

Fortunately, most email marketing solutions now have a preview feature that enables you to see how HTML emails appear in most email platforms and email clients. Dynamic content creates an experience that is customized specifically for the recipient. There are two basic types of dynamic content: 1. Content Insertion.

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

Adobe Experience Cloud Blog

AUGUST 13, 2012

In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. We wanted to give our audience the content they needed. Broader afternoon gathering, featuring presentations from local thought leaders. Quick-follow up: At the end people got CDs with content but not the presentation slides.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

markempa

JUNE 29, 2007

This indicates the importance of relevant educational events and online content for lead generation. This indicates the importance of relevant educational events and online content for lead generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

NOVEMBER 8, 2005

" The interview is featured in the November 8, 2005 issue of Marketing2IT. Nuts and bolts of contact frequency and content. " The interview is featured in the November 8, 2005 issue of Marketing2IT. Nuts and bolts of contact frequency and content. Read How to Nuture Leads article on Marketing2IT.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. It uses apps for Twitter, YouTube, Flickr and Foursquare to pull its content from other social networks into Facebook. Be Colorful.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

The ROI Guy

JANUARY 20, 2011

The tool is featured in direct marketing and social media campaigns, and is available from EMC.com - driving a significant increase in leads, education and deal flow. Alinean recognized by BtoB Magazine’s as one of To. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing?

SMB 40

SMB ROI Marketing Budget Work Management 40

markempa

JUNE 16, 2006

David Meerman Scott, author of Cashing In With Content , wrote a post on direct to consumer press releases today as discussion leader on the IAOC blog. He features my recent book launch as a direct to consumer news release case example. He features my recent book launch as a direct to consumer news release case example.

PR 120

PR Lead Generation Rules Generation 120

Adobe Experience Cloud Blog

JUNE 7, 2010

Typically, on a four hour flight I catch up on email and read through the latest BtoB or Website magazine. One way I’m going to drive this is with Salesforce Chatter – making sure that we don’t just use it for leads, but use it for creating conversations around our campaigns and content, gaining input from everyone in the organization. .

Conference 48

Conference Customer Satisfaction BtoB B2B Sales 48

MLT Creative

SEPTEMBER 30, 2011

October 5, BMA Atlanta October Keynote Event Atlanta, GA: MLT Creative will be sponsoring this dynamic B2B marketing event featuring one of the USA’s most engaging marketing speakers, Jay Baer. Sources: BtoB, Mashable, aima, AMA Atlanta, BMA Atlanta, DMA Atlanta, TAG, OMI. At the 2011 Sales 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 5, BMA Atlanta October Keynote Event Atlanta, GA: MLT Creative will be sponsoring this dynamic B2B marketing event featuring one of the USA’s most engaging marketing speakers, Jay Baer. Sources: BtoB, Mashable, aima, AMA Atlanta, BMA Atlanta, DMA Atlanta, TAG, OMI. At the 2011 Sales 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. It is worth going down the list to get some inspiration for your own content marketing efforts. I’ve summarized below the list for you: 2013 Content Marketing Awards.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. It is worth going down the list to get some inspiration for your own content marketing efforts. I’ve summarized below the list for you: 2013 Content Marketing Awards.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The ROI Guy

FEBRUARY 4, 2009

Do these features yield cost savings that make the purchase price savings moot? Then calculate the potenital additional benefits of the management features and see if the virtual management TCO advantages make up for the cost savings. Alinean recognized by BtoB Magazine’s as one of To. Advantage to the competition.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

JANUARY 17, 2011

Advice > Using Alinean powered TCO Comparison Tools, sales and marketing can prove lower ownership cost over the useful lifecycle, comparing derived cost savings, value and features to justify the selection and purchase. content to back it up and help provide decision support materials through the buying lifecycle / relationship steps.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

JANUARY 10, 2011

From these findings, to better align sales / marketing with buyer requirements, perhaps more budget should be allocated to business benefit and financial assessment content, tools and support. Alinean recognized by BtoB Magazine’s as one of To. Content Marketing and the Forgotten Sales Professi. They do if they are.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Top Rank Marketing

JULY 28, 2023

Reuters Responsible AI: Here Are the Actions that CMOs Agree Brands Should Take [Survey] 69 percent of U.S.

Twitter 56

Twitter B2B Marketing B2B Paid Search Agency 56

Top Rank Marketing

JULY 19, 2023

Our own CEO Lee Odden recently delivered a keynote about AI’s impact on B2B marketing, presenting “ Human vs Machine: The Future of B2B Content Marketing ” during the BtoB Summit Paris 2023 conference. CORTEX @meetcortex A social media content optimization platform for marketers and agencies to continuously improve post engagement.

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

Ambal's Amusings

AUGUST 27, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Cashing in With Content (a classic by David Meerman Scott).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. Content is King? In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Delivra

OCTOBER 23, 2018

If you aren’t already prioritizing it as one of the main ways to increase revenue, consider this statistic from BtoB Magazine: 59% of B2B marketers cite email as the most effective channel for generating revenue. Although there’s more content across the board, there hasn’t been a similar increase in engagement. Segment your audiences.

Email Marketing 58

Email Marketing Marketing Automation Services Top of Funnel Trigger Marketing 58

Top Rank Marketing

OCTOBER 5, 2023

The Elevate B2B Marketing Podcast features uniquely insightful conversations that inform and inspire by some of the world’s leading B2B marketers, with each episode digging deeply into the issues and topics that are vital to B2B brands today. Welcome to the show, Kris. Kris: Thanks for having me, Lee.

B2B Marketing 125

B2B Marketing B2B Ideal Customer Profiles Work Management 125

Ambal's Amusings

NOVEMBER 19, 2009

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. Kristina Halvorson's Content Strategy for the Web. Velocity's The B2B Content Marketing Workbook. Keeping a Closer Eye on Content ROI – CMO Council.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Paul has been a featured speaker for AMA, MarketingProfs, Marketing Sherpa, BtoB Magazine, ITSMA, CMO Council, Marketing Operations Management and his articles and research have appeared in CMO Magazine, Information Week, Marketing Sherpa, iMedia, and quoted several times in BtoB Marketing Magazine.

Thought Leadership 48

Thought Leadership Buzz BtoB Wiki 48