Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. population.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

AUGUST 27, 2015

And instant messages–text messages, smart phones, social media. Read More Than Just Social Media. While the media loves Twitter, the story is bigger than any one social network. And, once everyone else has talked and shared an opinion about the story, it is way too late. Then came the web.

Television marketing 162

Television marketing Broadcasting Cable SMS 162

Smashmouth Marketing

DECEMBER 26, 2008

The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. how should social media filter spam?should So what is spamming in the world of social media? Not really, it's the nature of social media. Join twitter.

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Smashmouth Marketing

DECEMBER 20, 2008

The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. how should social media filter spam?should So what is spamming in the world of social media? Not really, it's the nature of social media. Join twitter.

Social Media 100

Social Media CAN-SPAM Media Twitter 100

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Chris Koch

SEPTEMBER 18, 2009

We’ve all been reading a lot about the social media horse race. For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. I call this the relationship model of social media—it’s the underlying driver that attracts people to use it.

Social Media 100

Social Media Viral Marketing Tools Media 100

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. First, figure out how you’re going to be social, and then worry about how you’re going to do social. Create a social media steering group (cross-functional) for your company. Stelzner on Vimeo.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Chris Koch

SEPTEMBER 18, 2009

We’ve all been reading a lot about the social media horse race. For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. I call this the relationship model of social media—it’s the underlying driver that attracts people to use it.

Social Media 100

Social Media Viral Marketing Tools Media 100

Valasys

DECEMBER 18, 2019

Read more: How to Assimilate Competitive benchmarking in Social Media. The website provides valued & well-researched pieces of content related to the cores of digital marketing, content marketing, social media, paid search, WordPress & SEO. They broadcast the motto: “work smarter, not harder” 2.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Sprout Social

APRIL 29, 2020

If that wasn’t compelling enough, Facebook Live videos experience three times the engagement of typical videos shared on social media, with millions of users tuning in around the world. However, it’s critical to ensure your video strategy is in place before, during and after the broadcast.

Broadcasting 144

Broadcasting Facebook Tips Cross-Selling 144

Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber.

Twitter 100

Twitter Broadcasting Social Media B2B Marketing 100

Sharpspring

SEPTEMBER 21, 2021

You need more traffic sources, and one of the most obvious of those is social media and making a habit of sharing to every social network. Yes, you can scale social media traffic by creating your own routine! Social Sharing Tools to Help Scale the Process. Here’s mine. Twitter: Schedule a Lot.

Social Networks 107

Social Networks Peer-to-peer Social Media Allocation 107

Marketing Interactions

SEPTEMBER 30, 2018

There’s not a doubt in my mind that marketers know that everything they do—every program, email, content asset, social media post and idea—needs to be relevant. Social sharing options are also commonly included on email templates used for nurturing programs and demand generation. Context: The Cornerstone of Relevance.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Sprout Social

SEPTEMBER 1, 2021

It puts can put all of your other social media metrics into context so you can understand where your brand stands. In this post, we explore this metric in-depth and show you ways you can build up your share of voice on social media and other channels. 5 Ways to boost your share of voice on social media.

Paid Content 143

Paid Content Social Media PPC PR 143

Exo B2B

MAY 9, 2017

As B2B marketing professionals and social media specialists, we obviously had to write about it. According to a US study by Media Metrix: 8% of Snapchat users are between 18-24 years. Compared to other networks (B2C usage), we can see that its audience is markedly different. Record it and broadcast it!

B2B Marketing 40

B2B Marketing Allocation B2B Budget Programs 40

Hubspot

MAY 13, 2016

A team of researchers led by Kristina Lerman at USC recently uncovered a social media phenomenon known as the majority illusion , which happens when certain members within a social network give the appearance that an idea, opinion, or product is more popular than it is. But the benefits don’t end there.

Advertising Agencies 28

Advertising Agencies Verticals Opinions Social Networks 28

Hubspot

FEBRUARY 8, 2011

These opinions are for the most part subjective. It’s time to bring the Super Bowls ads into the social media arena of evaluation. That’s why we decided to create the Super Bowl Social Brand Scoreboard report , which will measure the impact of Super Bowl ads on social media, brand awareness and Internet traffic.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Enlist the help of Twitter (social media) influencers. Research your buyer personas and audience.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Hubspot

FEBRUARY 8, 2011

These opinions are for the most part subjective. It’s time to bring the Super Bowls ads into the social media arena of evaluation. That’s why we decided to create the Super Bowl Social Brand Scoreboard report , which will measure the impact of Super Bowl ads on social media, brand awareness and Internet traffic.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Adobe Experience Cloud Blog

APRIL 29, 2014

Author: Eileen Bernardo If there’s any constant in social media, it’s constant evolution. Take, for example, Facebook’s recent decision to shift its feed algorithm to focus on actual audience engagement, or Google’s recent updates to its search algorithm, or the popularity of new social platforms like SnapChat, Instagram, and Vine.

Analytics 48

Analytics Marketing Automation Services Marketing Proposals Social Media 48

Hubspot

NOVEMBER 10, 2015

If you were to ask a room full of marketers from all over the world which marketing tactics they think are least worth the investment, you'd probably get a flurry of strong opinions. According to folks in Australia and New Zealand, the second most overrated marketing tactic was social media (14%), followed by online paid advertising (11%).

Paid Content 28

Paid Content Tactics Top of Funnel Advertising Agencies 28

Hubspot

MARCH 3, 2016

In a world where information about you is readily available on the web and social media, it's vital that you clean up and update your digital footprint and personal brand -- before you start sending out those applications. 3) Update your social networks for the mission at hand. Not so fast, my friend.

Ideal Customer Profiles 28

Ideal Customer Profiles Broadcasting Profiling Hubspot 28

Hubspot

JUNE 29, 2011

Most eCommerce marketers have inventories that are too large to simply set up an RSS feed that broadcasts our products on Twitter – nor is there any real value in that anyway. Product recommendations prospects get from their social network can be highly influential in their purchasing decisions. Create Category Accounts.

eCommerce 28

eCommerce Twitter Effectiveness Paid Search Agency 28

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Hubspot

JULY 27, 2017

And that's especially true of social media, where new features and apps are launched at a speed that leaves social media marketers wondering, "So. From Facebook to Snapchat, from new product launches to small tweaks, here's a list of what's new in social media this month. where should I post today?".

Social Media 74

Social Media Media Amazon Mobile Advertising 74

Webbiquity

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Which businesses understand the “social” part of social network, and which are just there to broadcast? tech.mn, Frontend Masters, and Request Metrics are the least social.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

SnapApp

AUGUST 31, 2017

FINAL RESULTS (PLUS EXPERT OPINION). While the final results are still a week away, we decided to reach out to 43 CEOs, VPs and content strategists to get their expert opinion on some of the preliminary findings around millennial buying behaviors: . Some of the opinions might surprise you :). . . Andy Crestodina.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Envy

FEBRUARY 16, 2022

Hosted by Sophos, the multi-award winning (we’re talking 15+ awards and counting from prestigious names like RSA) Naked Security blog offers news, opinion, advice and research on internet threats and security issues. In addition to news pieces and opinions (it invites contributions). Twitter: @NakedSecurity. Post frequency: Most days.

Resources 118

Resources Work Management Paid Search Agency B2B Marketing 118

Single Grain

SEPTEMBER 6, 2023

In the world of social media marketing, a Facebook Group is a powerful tool for building a community and promoting your brand. The Benefits of a Facebook Group Page You might already be posting regularly on LinkedIn and other social networks, alongside a host of paid and organic search activity. Updated September 2023.

Paid Content 52

Paid Content Facebook Spending Webinar Metrics 52

Scoop.it

JANUARY 19, 2021

Think of social media for example. This content can be recent news, articles, blog posts, emails, posts on social media, etc. Your content team has to highlight the content for the right employee advocates who should transmit it to their own audience in their social networks. Ignoring Your Employee’s Brands.

Curation 62

Curation Newsletter Top of Funnel Word of Mouth 62

Magisto

MARCH 31, 2019

A customer may find your business on social media, on a review website or via word of mouth. Users spend on average 69% of their media time on smartphones. 80% of social media time is spent on a mobile device. Social Media There are 3.48 Touchpoints. Touchpoint is an eCommerce term.

Conversion 60

Conversion Word of Mouth Touchpoints Mobile Advertising 60

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Sprout Social

SEPTEMBER 27, 2016

The key to driving engagement and growing a social media following is knowing what your audience wants to see. To be successful with social media marketing , you need to create and share content your target audience resonates with. Then schedule your social media posts using Sprout Social.

Work Management 94

Work Management Social Networks Social Media Network Marketing 94

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Biznology

MAY 20, 2014

Each desk labors over section fronts, but pays little attention to promoting its work on social media. (p. Social is not only a full-time job but it’s a 24/7/365 job. Specifically, they point to the fact that many of their best social staffers learned those skills through the book publishing process, not in the newsroom.

Paid Content 80

Paid Content Planning Work Management Social Media 80

Sprout Social

JULY 13, 2016

Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. Create a Plan for Each Social Media Channel. If you fail to plan, you plan to fail.

Paid Content 112

Paid Content Social Media Social Marketing Planning 112