Martech

APRIL 6, 2022

A little over half of that time (53%) went to streaming video on demand. Virtual MVPDs – Hulu, Sling TV, YouTube TV, etc. In February of this year, content from streaming platforms accounted for just under 29% of consumers’ total time with TV, ahead of broadcast programming (26.4%) for the fourth straight month. came in at 10%.

Service 93

Service Bundling Broadcasting Content 93

sagefrog

FEBRUARY 7, 2024

In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel. YouTube will be featuring a lot of video “shorts.” Social media platforms are not just channels for broadcasting messages but spaces for fostering engagement and creating a sense of belonging.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Martech

DECEMBER 30, 2021

2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). And when streaming services land another hit, viewers are more likely to cut the cord from linear TV, and replace live TV content they used to watch on cable with OTT services like YouTube TV, fuboTV or Sling.

Advertising Agencies 116

Advertising Agencies Advertising Channels Advertisements Advertising 116

KoMarketing Associates

AUGUST 26, 2020

Demand generation marketers can make use of LinkedIn video ads to drive registrations for online or offline events, or to build excitement for a product launch, or simply urge business buyers to explore a better way to optimize their work. You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Martech

JULY 20, 2021

Consumers are showing increased demand for user-generated video content about brands. The impact of sharing video on social media is well documented to be powerful and positive when it comes to elevating consumer sentiment (and awareness) for brands.

User-Generated Content 115

User-Generated Content Video Marketing Generation Marketing Management 115

Vidyard

JANUARY 8, 2014

Some networks provide content on demand, and there’s no denying the ritual and culture they’ve created. Build Audience Expectation While you might think a huge viral hit is your goal on YouTube, you should really focus on releasing consistent video content frequently to build relationships over time.

Broadcasting 54

Broadcasting Video Marketing Planning Viral Marketing 54

Martech

DECEMBER 29, 2022

Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. With video-social platforms like Twitch, YouTube and TikTok in the mix, different formats will also need to work together to complement one another.”.

Advertising Agencies 113

Advertising Agencies Advertisements Advertising Paid Search Agency 113

Oktopost

APRIL 21, 2020

Watch the live broadcast: In today’s times, the value of information being distributed by B2B marketers is proving to be powerful in keeping audiences connected to the brand. Create On-Demand Content. People are finding on-demand content much easier to consume at their leisure between home-schooling the kids and walking the dog.

B2B Marketing 109

B2B Marketing B2B Work Management Content 109

Martech

SEPTEMBER 7, 2022

Post-COVID events need to be hybrid and include both in-person and online options to meet the demands of attendees with varying levels of comfort with travel. ” To see their platform in action and to access some compelling keynote presentations on the future of the metaverse, visit the on-demand version of their Metaverse Summit.

Enterprise Management 108

Enterprise Management B2B Marketing B2B Marketing Management 108

Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. But then again, it’s not just any video on any YouTube channel. In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014.

Video Marketing 153

Video Marketing Storytelling Best Practices Youtube 153

Webbiquity

APRIL 30, 2020

Many digital-based businesses such as Amazon.com have seen increased demand and rising stock prices. Multi-media posts, stories, live video, and IGTV are its most-used features that are outperforming rivals such as YouTube and Snapchat. Of course, many videos need editing before being broadcast. Social media marketing.

Tools 230

Tools Social Media Social Networks Work Management 230

Envy

NOVEMBER 18, 2019

BrightTalk enables you to create lead scoring sheets and workflows based on each lead’s attendance, participation, and interaction with your webinar (for example, whether they watched live or on demand, whether they completed the webinar, and more). BrightTalk is Like YouTube for IT Professionals. A Range of Price Points.

Webinar Metrics 97

Webinar Metrics B2B Thought Leadership Broadcasting Work Management 97

Excelsior Research

APRIL 22, 2022

Content marketing is defined as the process of marketing which consists of the creation and broadcasting of any type of element (blogs, articles ,short prompts videos etc.) Content marketing entered the field when the number of content creators increased and the demand for a content driven marketing got a massive raise.

Paid Content 52

Paid Content Marketing AI Effectiveness Tools 52

Martech

MARCH 6, 2023

Both CTV and OTT can also include video-on-demand (VOD) services. Linear TV can offer limited on-demand services, but not in the same way as CTV or OTT. Step 4: Create effective video campaigns You’re putting an ad in a place where premium content is broadcast. Your content has to match that quality.

Paid Search Agency 82

Paid Search Agency Ads Campaigns Cable 82

Martech

FEBRUARY 2, 2022

Some of her highlights have tens of thousands of views on YouTube. However, she will gain even more exposure through the Denny’s promotion. Denny’s social leverage featuring Stanford hoops star Fran Belibi. Image: Denny’s.

Social Media 100

Social Media Paid Search Agency Social Marketing Advertising Agencies 100

Vidyard

JULY 11, 2019

According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t. And these numbers are only going up as businesses use Facebook Live for their demand generation strategies.

Facebook 96

Facebook Video Marketing Broadcasting Demand Generation Agencies 96

ClearVoice

SEPTEMBER 4, 2020

Content marketing statistics for YouTube. YouTube has two billion active users across the globe. More than 1 in 4 people globally use YouTube to discover and access news content. internet users between the ages of 18-44 say they use YouTube. Mobile devices account for more than 70 percent of YouTube watch time.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Rain: The Growth Agency

JANUARY 29, 2021

With a legacy as Big Game Weekend’s most in-demand and buzzed about event, Shaq’s Fun House returns in 2021. Shaquille O’Neal is set to bring his unrivaled game-day energy to millions of living rooms with the ultimate Big Game Sunday Kick-Off Show broadcasting live from Tampa in a custom built SHAQ Bowl stadium.

Advertising Agencies 40

Advertising Agencies Ad Agencies Broadcasting Viral Marketing 40

Vidyard

AUGUST 26, 2020

They’re easier for your viewers to attend, they put less stress on your budget, and they let you drive ongoing demand by converting event recordings into evergreen content. How to Offer Your Zoom Webinar On-Demand. Once configured, your webinar can stream to Facebook, YouTube, or other live streaming platforms. Sign Up Free.

Webinar Metrics 147

Webinar Metrics Co-Registration Bandwidth Demand 147

SpotMe Blog

JULY 25, 2021

A live-streamed product reveal presented in front of a limited physical audience broadcasted to millions of people, also with an event app. Features can include: Live or on-demand content. This can include recorded sessions (on-demand), live streams, polls, discussions, and more. What Does a Hybrid Event Look Like?

Examples 111

Examples Enterprise Management Work Management Conference 111

Martech

AUGUST 4, 2021

“Video killed the radio star” sang The Buggles prophetically in the first music video broadcast on MTV. We have a presence on YouTube and a large CTV presence on more than 15 channels,” said JP Evangelista, SVP Content, Programming and Marketing at Vevo. And it’s all yours… for free. View the agenda and register here. Quote of the day.

Cable 107

Cable Work Management Bundling Cross-Selling 107

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Generate demand with tutorials and other types of how-to videos. If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. billion by 2021.

Social Media 132

Social Media Video Marketing Social Marketing Top of Funnel 132

Vidyard

JULY 11, 2019

According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t. And these numbers are only going up as businesses use Facebook Live for their demand generation strategies.

Facebook 65

Facebook Video Marketing Broadcasting Demand Generation Agencies 65

KoMarketing Associates

AUGUST 18, 2020

Demand generation marketers can make use of LinkedIn video ads to drive registrations for online or offline events, or to build excitement for a product launch, or simply urge business buyers to explore a better way to optimize their work. You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Sprout Social

OCTOBER 21, 2020

Good news: Virtual Penguin Encounters have been extended through 8/22 with new times due to popular demand! The convenience, cost-effectiveness and ability to broadcast to audiences around the world can’t be overlooked. Rather than canceling, New York Comic-Con decided the show must go on via livestream on YouTube.

Social Media 114

Social Media Media Analytics Custom Publishing 114

Sprout Social

FEBRUARY 1, 2024

Engage in proactive product development : Anticipating and addressing future market demands based on social listening insights improves loyalty with existing customers. Her YouTube channel and newsletter provide tips on how to use the tool. How do you find the influencers in your industry to help you broadcast your messages?

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Porch Group Media

NOVEMBER 4, 2022

In 2007, Netflix launched its on-demand streaming video. These movies are watched on popular streaming platforms like Youtube, Hulu, and more. Connected TV is well known to provide a broadcast-quality advertisement experience. While it technically wasn’t the first streaming service, it was certainly the most successful.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

LiveRamp

FEBRUARY 21, 2019

Super Bowl LIII was characterized by four records: the lowest number of viewers with broadcast TV viewership down, the most Super Bowl Rings for a quarterback, the lowest scoring game of all time, and the most media company competition of all time. It is only a matter of “when,” not “if,” and Super Bowl LIII is just the beginning.

Broadcasting 40

Broadcasting Television marketing Amazon Advertisements 40

SpotMe Blog

MAY 24, 2021

Ever watch a YouTube unboxing or product review where the person just talks about the product, but never actually shows you how to use it? Sure, you could just record a video and put it on YouTube, but it wouldn’t be as effective or fun for your potential customers. 1) Don’t Just Talk the Talk, Truly Demo Your Product.

Webinar Metrics 52

Webinar Metrics Conversion Cross-Selling Youtube 52

Onalytica B2B

JANUARY 30, 2018

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. Devumi offers Twitter followers as well as views on YouTube, plays on SoundCloud and endorsements on LinkedIn.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Adobe Experience Cloud Blog

OCTOBER 31, 2018

Meanwhile, their heated opinions and social activity on the matter earned Nike more brand exposure than they ever could have hoped for and those that were calling the move “brand suicide” are rapidly pulling down their YouTube videos. The archetype that drove it. 1) The Changing Relationships that Led to This Campaign. Fast-forward to today.

Brand Identity 124

Brand Identity Branding Ethics Opinions 124

ClearVoice

SEPTEMBER 16, 2021

Within rooms, you can also watch content from YouTube and Facebook Watch within the room. Consider Facebook Watch as a platform within Facebook (it’s a competitor to YouTube). Through this platform, you can curate an on-demand experience while giving content added visibility.

Facebook 99

Facebook Features Content Cost per Acquisition 99

Hubspot

MAY 11, 2021

Additionally, one of the major benefits to listening to a podcast is that the content is available on-demand, meaning I can choose when to download and listen — it isn't live, like Clubhouse. A Twitch streamer takes the best moments of their live stream and packages it up for their YouTube channel.".

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Vidyard

FEBRUARY 4, 2020

On-Demand Webinars 4. Make the Recording Available On-Demand 5. They can take the form of a prepared lecture, panel interview, or live Q&A session, and can be live-streamed and available on-demand. Record this valuable material and serve it up on-demand as evergreen content. Benefits of Webinars for Business 3.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Vidyard

FEBRUARY 4, 2020

On-Demand Webinars 4. Make the Recording Available On-Demand 5. They can take the form of a prepared lecture, panel interview, or live Q&A session, and can be live-streamed and available on-demand. Record this valuable material and serve it up on-demand as evergreen content. On-Demand Webinars. Keynotes) 3.4

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76