Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has also owned and operated her own marketing firm and hosts the “Computer and Technology Radio” podcast with broadcaster Mark Cohen. LinkedIn: Marsha Collier (12.8K

eCommerce 111

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 111

Sprout Social

JANUARY 4, 2022

Whether you’ve already had a handful of videos go viral , you’re staunchly loyal to static image posts or you’re totally new to video, the following social media video marketing statistics can help you determine how, when and why to use this type of visual content. 25% of marketers say live video is the most valuable type of social content.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

ClearVoice

JANUARY 31, 2022

We’re all hitting the ground with full speed to implement our Q1 content strategies and marketing plans. As you’re executing fantastic content, be sure to leverage the newest features and latest updates for each platform. LinkedIn update: Linkedin adds live audio and enhances the live broadcasting experience.

Social Media 59

Social Media Media Broadcasting Privacy 59

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Broadcasters. Broadcast less and appreciate feedback more. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

ClearVoice

SEPTEMBER 16, 2021

As their commitment unfolds, they have released various monetization features that assist creators in gaining exposure and monetizing their content. If you’re unfamiliar with these Facebook content monetization tools, we’re here to assist you in getting the most out of your content. Brand Safety. Paid Online Events.

Facebook 99

Facebook Features Content Cost per Acquisition 99

Hubspot

MARCH 30, 2020

So, I started watching YouTube videos of people playing the Sims. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. It allows users to watch content they're interested in on a platform that supports long-form, live broadcasts. It's not all streaming, though.

Brand Identity 94

Brand Identity Branding Broadcasting Paid Search Agency 94

Sprout Social

OCTOBER 5, 2022

Halloween hashtags on Instagram, Pinterest, YouTube and Twitter drive content discovery. Use this list to inspire your content this year. Use them to help describe your content and support other year-long social initiatives. Autumn and #Fall are popular hashtags that boost Halloween content. Autumn and #Fall.

Social Media 115

Social Media Tagging Broadcasting Communities 115

BenchmarkONE

NOVEMBER 9, 2022

Whether you want to boost brand awareness , educate customers, or generate and nurture leads , webinars will get you there because they reach a wider audience. . Given an opportunity, these customers would love to consume the content in different formats. Webinars enable you to engage one-on-one with potential and existing customers.

Webinar Metrics 52

Webinar Metrics Jigsaw Broadcasting Lead Scoring 52

Martech

SEPTEMBER 7, 2022

Learning, education and training. And speaking of training, there’s quite a bit of education that must go into most B2B campaigns. However, I did find an employee video of the experience shared on YouTube. ” Get MarTech! In your inbox. Processing.Please wait. See terms. Where to start.

Enterprise Management 110

Enterprise Management B2B Marketing B2B Marketing Management 110

Content Marketing Institute

MARCH 5, 2018

Watch experienced livestreamers like Amy Landino or Owen Video to see how they balance education and entertainment with promotion.). As with any content marketing initiative, avoid the one-and-done approach. HANDPICKED RELATED CONTENT: Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video. YouTube Live.

Broadcasting 107

Broadcasting Youtube Advertising Agencies Click Rate 107

ClearVoice

JULY 18, 2023

Both content marketing and traditional advertising fall under the global umbrella of “marketing.” Let’s take a deep dive into content marketing vs. traditional advertising in finance. Today, businesses have another option: content marketing. But content marketing helps them understand why they should believe in you.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Onalytica B2B

MARCH 12, 2018

If you follow the transactional route of giving your influencers a rigid content brief for a cold exchange of cash then they’re not going to invest in the content or your brand. Influencers are influential because their followers trust and enjoy their content; they feel some kind of connection with the influencer.

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

Convince & Convert

MARCH 17, 2016

From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. As a brand, it is your responsibility to keep tabs on the content that is generated about you. Videos have the potential to go viral or for the person broadcasting the video to bring a huge following to your product.

User-Generated Content 110

User-Generated Content Video Marketing Peer-to-peer Generation 110

Valasys

JANUARY 25, 2024

For instance, if you’re unveiling a new product, your video could aim to educate potential customers about its features and benefits. The answers to these questions can help tailor your video content to resonate with them emotionally and intellectually. On YouTube, you can make use of clickable annotations or end cards.

Video Marketing 45

Video Marketing Marketing & Strategy Marketing Strategy Product 45

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.

Social Media 131

Social Media Video Marketing Social Marketing Top of Funnel 131

Sprout Social

SEPTEMBER 2, 2020

As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. That’s exactly why brands are integrating video into their content strategies and racking up huge viewership in the process. Creativity counts when it comes to your Instagram content.

Video Marketing 143

Video Marketing Brand Identity Branding Best Practices 143

BenchmarkONE

NOVEMBER 10, 2022

Your marketing funnel is essentially the act of generating leads on your website, identifying the needs of those leads at each stage of their journey, and mapping out the best ways to engage them and encourage them to take action, be it downloading your content or making a purchase. Lots of marketers turn to social media and Youtube.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Vidyard

JUNE 8, 2017

While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content. Fast forward over ten years, and a new medium has grown from this already popular content channel. Diversifying subjects.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Biznology

JUNE 4, 2015

Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. They do this through providing content that consumers “like” and “share.” Twitter: This platform is used to create brand awareness, increase followers, and provide informative and relevant content. The bad news?

Social Media 80

Social Media Media Youtube Linkedin 80

Onalytica B2B

JANUARY 30, 2018

Devumi offers Twitter followers as well as views on YouTube, plays on SoundCloud and endorsements on LinkedIn. Or do we blame the brands, viewing influencers as a means to an end and a broadcasting platform – a method no different to advertising, prioritising metrics such as followers and likes that are easy to track.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Convince & Convert

AUGUST 27, 2015

It was a simpler life, from a content consumption and communication point of view. As we approach 2016, the many ways we have to communicate and to create/consume content seem to be endless… and growing by the minute. You read the newspaper or a magazine. Television. And that’s just what I can list off the top of my head.

Television marketing 160

Television marketing Broadcasting Cable SMS 160

KoMarketing Associates

AUGUST 18, 2020

B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy. Meta description 2: Want more engagement from your content? Then LinkedIn video marketing is an essential tactic for your B2B content marketing strategy. Marketers prefer video for their lead generation goals over any other content format.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

EMagine B2B Blog

APRIL 19, 2019

It’s clear that social media is now a primary way for companies to engage, educate, and interact with their audiences. Engage, educate, and interact with patients and healthcare professionals. Idea: Stream content on women’s health or host a cardiovascular disease Q&A session. How Can We Help?

Social Media 50

Social Media Social Marketing Marketing & Strategy Marketing Strategy 50

Convince & Convert

FEBRUARY 17, 2016

Succeeding with content is harder than ever for at least four reasons: 1. 70% of companies will create more content this year (according to Content Marketing Institute). This increase in competition makes it harder to find ears and eyes for your content. Online, content has a reliable reach problem.

Advertorials 97

Advertorials Best Practices Paid Search Agency Broadcasting 97

Porch Group Media

NOVEMBER 4, 2022

CTV streams OTT content such as Netflix, Hulu, Prime Video, Sling TV, ATTNow, Tubi, Peacock, and many more. These movies are watched on popular streaming platforms like Youtube, Hulu, and more. In addition, you can utilize the audience targeting features to ensure that your marketed content reaches the targeted audience.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

EMagine B2B Blog

MARCH 19, 2018

It’s clear that social media is now a primary way businesses engage, educate and interact with their audiences. Engage, educate and interact with patients and health care professionals. Idea: Stream content on women’s health or host a cardiovascular disease Q&A session. Generate meaningful content.

Social Media 43

Social Media Social Marketing Marketing & Strategy Marketing Strategy 43

Content Standard

APRIL 9, 2018

Before content marketing, before the rise of web-based media, before the growth of brand storytelling. But does this always have to be the relationship between brands and longer-form content? There are inherent differences between what short-form content marketing and long-form brand storytelling seek to accomplish.

Brand Identity 88

Brand Identity Branding Top of Funnel Content Marketing 88

EMagine B2B Blog

MARCH 19, 2018

It’s clear that social media is now a primary way businesses engage, educate and interact with their audiences. Engage, educate and interact with patients and health care professionals. Idea: Stream content on women’s health or host a cardiovascular disease Q&A session. Generate meaningful content.

Social Media 40

Social Media Social Marketing Marketing & Strategy Marketing Strategy 40

BenchmarkONE

NOVEMBER 1, 2019

Take a look below for the types of video content you should consider creating: Vlogs. Another powerful type of video content that seems to resonate with prospects and customers are video clips that show a glimpse of what goes on behind the scenes of a company. Otherwise, you’ll lose them before you even had them. .

Video Marketing 51

Video Marketing Webinar Metrics Content Paid Search Agency 51

LeadSquared

MAY 20, 2015

What I am just saying that there is an excess of content, and not many ways to filter out the junk. They just know their target audience, and provide content of real value to them. Let’s discuss a few content marketing tips that have proven successful for many businesses. Education Businesses. Their video strategy.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

NOVEMBER 2, 2018

This podcast was created by the National Association of Realtors (NAR) and award-winning broadcaster, Stephen Gasque, is the host. Tom Ferry, the #1 Real Estate Educator , is the host of this podcast. Listen on : iTunes | Stitcher | YouTube. Listen on : iTunes | Player FM | YouTube. Agent Caffeine. Caravan Confessions.

Ad brokers 87

Ad brokers Best Practices Youtube Multi-Channel 87

Hubspot

MAY 11, 2021

Additionally, one of the major benefits to listening to a podcast is that the content is available on-demand, meaning I can choose when to download and listen — it isn't live, like Clubhouse. Podcast is long-form content. A Twitch streamer takes the best moments of their live stream and packages it up for their YouTube channel.".

Work Management 101

Work Management Paid Search Agency Tips Marketing Management 101

ConvertKit

JANUARY 15, 2021

Instead of delivering your emails as soon as you write them, schedule your broadcast emails in advance. The best subject lines depend heavily on your audience and the types of content you’re sending. Automated emails perform better than broadcast emails. The best time to deliver emails is in the morning.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

SmartBug Media

FEBRUARY 1, 2019

There seem to be a lot of misconceptions about what it takes to create great video content—but great video doesn’t have to break the bank and not every video needs award-level production value. People love easy-to-digest content made in a spectacular way that leaves them feeling like they have found a solution or are more educated.

Video Marketing 87

Video Marketing Paid Search Agency Budget Programs Ideal Customer Profiles 87

Hubspot

JUNE 15, 2020

Every week, I use LinkedIn to talk about current events and connect with other content creators. To get started with LinkedIn Live, you can complete an application online to become a Live broadcaster. To do this with LinkedIn, you can discuss current events in your industry and boost your content creation strategy.

Linkedin 69

Linkedin Marketing & Strategy Marketing Strategy Paid Search Agency 69

Vidyard

FEBRUARY 4, 2020

As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines. Contents 1. Educational Webinars 3.3 Like real-world seminars, webinars are educational in purpose. Webinars rank among the most useful content formats.

Webinar Metrics 76

Webinar Metrics Lead Ranking Lead Scoring Work Management 76

Navigate the Channel

SEPTEMBER 15, 2023

AI-powered tools and algorithms can analyze vast amounts of data to deliver highly personalized content and recommendations. Here’s why: Personalization at Scale One of the most compelling aspects of AI-driven marketing is its ability to deliver hyper-personalized content and recommendations to consumers.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65