Top Rank Marketing

MARCH 27, 2024

The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. The March 2024 update to Google’s algorithm primarily targets low-quality, AI-generated content and spammy SEO techniques. The March update is no different.

Marketing AI 116

Marketing AI Google Lead Scoring Lead Ranking 116

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Google partnered with Lowe’s as an early beta partner. Get MarTech! In your inbox.

Paid Search Agency 93

Paid Search Agency Google Ads Media 93

Contently

APRIL 5, 2022

Have any companies shaped the digital era more than Google and Facebook? Since its foundation in 1998, Menlo Park-headquartered Google has won the search engine war so consummately that it’s now a verb. Of course, one could argue that Google hasn’t always lived up to its core “don’t be evil” message.

Facebook 193

Facebook Google Paid Search Agency Content Marketing 193

Optinmonster

MARCH 21, 2024

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

Paid Search Agency 85

Paid Search Agency Ads Google Marketing Analytics Tools 85

Marketing Insider Group

NOVEMBER 30, 2021

That’s brand awareness in action. Brand awareness , or the extent to which consumers know and recognize your brand, is critical in today’s crowded digital marketplaces. Consumers are inundated with advertisements and other brand messages every hour of every day. So how do you know if your company has brand awareness?

Branding 299

Branding Brand Identity SERP Paid Search Agency 299

Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer.

Digital Asset Management 272

Digital Asset Management Product Branding Brand Identity 272

Kevin Indig

OCTOBER 30, 2023

JetOctopus has a state-of-the-art Google Search Console SEO Insight Extractor with more than hundreds of data sets and visualization charts.  You’re surely aware of brand searches. You search for “amazon”; Google shows you results from amazon.com.   SERP dynamics.  Watch the

Branding 106

Branding Brand Identity CTR API 106

Martech

SEPTEMBER 27, 2023

Google Shopping Ads are a powerful platform for increasing your sales. Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.”

Cost Per Click 102

Cost Per Click Google Optimization CPC 102

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Branding 107

Branding Brand Identity Aggregators Marketing Analytics Tools 107

Sprout Social

APRIL 29, 2024

Reputation management services protect your brand and help you maintain a positive and professional image through the following advantages. Helps build and maintain your brand community Social media and review sites are important online channels for engaging with your brand community. This will deepen your connection.

Work Management 91

Work Management Marketing Management Service Branding 91

Envy

MAY 9, 2024

Probably the most controversial of all paid campaigns , competitor campaigns on Google Ads can either bring you high intent leads or have you waste extra dollars and spend even more on your own brand. The outcome, of course, relies greatly on how you run them.

Campaigns 62

Campaigns Ads Google Intent Leads 62

ANNUITAS

JANUARY 30, 2024

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

Brightedge

FEBRUARY 16, 2021

Google has announced that their interstitial penalty has gone live, and we want to make sure our community is up-to-date on what this penalty entails and what Google wants to accomplish by enacting it. Google announced that there would be an impending interstitial penalty for intrusive ads on websites.

Google 120

Google Branding Brand Identity Banners 120

Optinmonster

APRIL 26, 2024

Do you want to learn how to use Google search operators to improve your content marketing research? Advanced operators help you fine-tune your Google search queries, speeding up your research and making your job a lot easier. In this post, I’ll discuss how I use Google search operators to help me accomplish these tasks.

Search Marketing 87

Search Marketing Google Content Marketing Case Studies 87

Contently

FEBRUARY 8, 2023

Fortunately, Google Trends is a free tool to help solve these challenges. Such long-tail keywords found through Google Trends are easier to rank for. Google Trends also enables you to parse search results by geography for further segmentation, which is useful for targeted pay-per-click campaigns.

Marketing AI 209

Marketing AI Trends Google SEO 209

Search Engine Journal

JULY 3, 2023

Google Ads launches brand restrictions in Search campaigns and brand exclusions in Performance Max to give advertisers greater control over ad placement. The post Google Ads Update: New Brand Controls For Search & Performance Max Campaigns appeared first on Search Engine Journal.

Google 75

Google Ads Campaigns Branding 75

Contently

NOVEMBER 3, 2021

MBLM’s Brand Intimacy COVID Update , released in late September as a followup to its 2020 study, reveals how 100 brands across 10 industries have fared over the past year of the pandemic in creating (or maintaining) intimacy with their customers in the U.S. Brand intimacy on the rise. Now we just do them much more.

Branding 195

Branding Brand Identity Lead Scoring Lead Ranking 195

Search Engine Journal

NOVEMBER 29, 2021

See what these 4 free tools can tell you about optimizing your brand's presence on Google. The post 4 Tips For Measuring Your Brand Lift In Google Search appeared first on Search Engine Journal. Don't get hung up on unbranded search alone!

Google 112

Google Tips Branding Brand Identity 112

Martech

OCTOBER 4, 2023

X (formerly known as Twitter) has joined forces with the Google Display Network. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed. What has Google said? Powerful marketing. Stay tuned. Get MarTech!

Advertising Agencies 117

Advertising Agencies Paid Search Agency Twitter Google 117

Martech

OCTOBER 10, 2023

Google Ads has started rolling out Demand Gen globally so that all customers now have access. The Google Ads feature was designed to help generate conversions, site visits and actions across entertainment-focused touchpoints such as YouTube (including Shorts), Discover, and Gmail. What is Demand Gen? Why we care. Get MarTech!

Cost per Acquisition 106

Cost per Acquisition Demand Ads Google 106

Martech

MARCH 28, 2024

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Google is testing Style Recommendations, now accessible to signed-in U.S. Brand preferences. Once chosen, options from these brands will appear instantly.

Google 77

Google Personalization Tools Marketing AI 77

Contently

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. Because independent reviews can come up, it can be very hard—if not impossible—to rank for some commercial keywords relevant to your brand. The post Improve Your Google Ranking with Search Intent & Optimization appeared first on Contently.

Intent 217

Intent Optimization Google SERP 217

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative attributes. Voice-over : Uses a high-quality, human voice-over. Get MarTech!

Youtube 116

Youtube Optimization Ads Google 116

Alejandro Rioja

AUGUST 10, 2021

Google is a treasure trove for information for many users because you can use the search engine to find almost everything you need to know. But, when you search your name or your brand, you will definitely find yourself facing thousands of pages sharing the same name. As a business or a brand, this can…

Google 98

Google Branding Brand Identity Business 98

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 108

Branding Brand Identity Advertising Agencies Cross-Selling 108

Martech

NOVEMBER 16, 2023

Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. These updates offer fresh opportunities for brands to enhance product visibility and drive potential customers toward making purchases. The new features include: New SGE subcategories.

Advertisements 111

Advertisements Advertising Google Tools 111

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

Martech

FEBRUARY 1, 2024

I’m talking about Google Annotations , a feature that lets email marketers use markup to add things like carousel images, discounts, expiration dates, and more to emails in the Promotions tab. One user might get consecutive emails from your brand — one with annotations and one without. In your inbox.

Email Marketing 100

Email Marketing Google Click Rate Marketing & Strategy 100

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. Let’s take a detailed look at why content marketing is important for B2B brands and how you can get the most from your content strategy. This is especially true after Google’s helpful content update that rolled out in summer 2022.

B2B Marketing 138

B2B Marketing Top of Funnel Content Marketing Branding 138

Contently

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. 3 ways your brand can level up its SEO strategy. Today that isn’t enough.

Top of Funnel 216

Top of Funnel SEO Branding Brand Identity 216

Content Marketing Institute

FEBRUARY 12, 2020

Don’t be deceived by the low-hanging SEO fruit for branded keywords. Follow a deliberate plan of attack for those more difficult branded keyword SEO opportunities to gain even higher rankings and receive more search traffic.

Keywords 123

Keywords SEO Google Branding 123

ClickZ

MARCH 16, 2023

Some brands believe that consumers simply aren’t loyal anyway and constantly battle for more reach, stand out, and new customers. Apple reigns as the most valuable brand of our time, achieving a valuation into the trillions by selling more to its existing user base. But the idea that there is no loyalty is a limiting one.

Paid Content 131

Paid Content Branding Brand Identity Paid Search Agency 131

Martech

DECEMBER 6, 2023

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). This decision comes in the wake of an Adalytics report claiming that Google search ads were appearing on inappropriate non-Google websites through the SPN, creating potential risks for brand safety. Adalytics claims.

Opt-out 105

Opt-out Advertising Agencies Advertisements Advertising 105

Search Engine Journal

MAY 1, 2023

Google is enhancing YouTube Shorts advertising, introducing new features for brand visibility amid platform growth and broader revenue challenges. The post Google Bolsters Advertising On YouTube Shorts appeared first on Search Engine Journal.

Youtube 132

Youtube Advertisements Advertising Google 132

Hubspot

AUGUST 4, 2020

These organizations invest in effective community principles, and they're rewarded with breakthrough innovation, critical feedback, brand loyalty, and employee retention. Let's explore how Google, Twitch, and Sephora implement authentic community-building strategies, and how your own company can, too. Google invests in Labs.

Communities 101

Communities Branding Brand Identity Google 101

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100